An AI search audit wins clients by giving prospects a scored report before you pitch.
This guide is for consultants, freelancers with 1-3 clients, and small agencies. The one-line method: scan a prospect's site, show the gaps, and offer to fix them.
The Situation You Are In
You want a reason to start the conversation. A cold email that says "let's talk about AI search" gets ignored. A report with the prospect's own score and gaps gets read.
Prospects also ask whether ChatGPT mentions their business. You need a concrete answer, not a guess.
What an AI Search Audit Is
A content audit is a scored review of a page or site that shows what to fix. The AISO score is a number from 0 to 100 built from 5 parts: fact-check, AEO, SEO, readability, and engagement. Local businesses get a 6th part, GEO.
How the Score Is Weighted
Fact-check carries the most weight. For national sites it is 30%, then AEO at 25%, with SEO, readability, and engagement at 15% each. AI engines cite sources they can trust, so unverified claims cost the most.
Accessibility (WCAG) is scored separately. It is not part of the AISO score.
How to Run an AI Search Audit to Win Clients
Follow this process with each prospect:
- Run the free audit at aiso.studio/audit. No account is needed.
- Check what ChatGPT says about the prospect at aiso.studio/chatgpt-brand-check.
- Run a bundled scan: WCAG, SEO, AISO, and screen reader in one click.
- Pick the top three gaps and note which ones you can fix.
- Send the report with a short note and an offer to talk.
Use the Gap Finder
The gap finder lists questions customers ask that the prospect's site does not answer. Each one is a talking point. It turns "you need content" into "you are missing these answers."
Add the Accessibility Angle
AISO Studio runs real code-level WCAG findings using axe-core. It also simulates a screen reader. Accessibility risk flags give you a second, separate reason to call.
What Your Client Sees
Prospects see the report, not the software. AISO Studio produces three-tier PDF reports: teaser, sales, and developer. Use the teaser to open, the sales version to pitch, and the developer version to hand off work.
A prospect who sees their own score and their own gaps does not need convincing that the problem exists.
Client portal pages and approval pages show your name, logo, and colors. Plan limits apply, covered below.
Why Proof Matters in Your Pitch
We measure our own results. Bing Webmaster Tools AI Performance shows Microsoft Copilot cited aiso.studio 13,854 times between 29 July and 27 October 2026, across 144 different questions. By month: August 5,545, September 7,072, and October 1,225 through 27 October.
Our top cited question was "how to get content indexed by AI search engines." It drew about 4,200 citations and a 21.66% citation share in the 30 days to 21 October 2026. The case study is at aiso.studio/articles/what-happened-when-we-used-aiso-studio-on-our-own-site.
ChatGPT's answers vary from person to person and day to day, so no one can guarantee a citation. Check what ChatGPT says about a business today at aiso.studio/chatgpt-brand-check.
What It Costs
Plans are monthly, with no contracts. You can cancel any time from the dashboard. Payments run through Stripe.
- $99 a month: up to 3 clients. No logo on reports and no white-label.
- $249 a month: up to 10 clients. Adds your logo on reports.
- $599 a month: unlimited clients. Full white-label branded reports.
Only the $599 plan removes the small "Powered by AISO" line. We keep your data 90 days after cancellation, as the pricing page states.
When It Is Not a Fit
AISO Studio may not suit you in these cases:
- You need CRM connections. They are not built.
- You want ChatGPT results guaranteed. No tool can promise that.
- You want a tool that only monitors. AISO Studio also fixes the content.
- You need ChatGPT checks for other AI engines. The citation check covers ChatGPT only.
If you would rather not do the work yourself, we also offer done-for-you work. Requests come through aiso.studio/aiso-agency. Pricing is custom and quoted after we look at the site.
Frequently Asked Questions
Do I need an account to run the free audit?
No. The free content audit at aiso.studio/audit needs no account. It gives you a starting report to review before you decide on anything else.
Can I try the full platform before paying?
Yes. The 14-day pass gives full platform access with no credit card required. You can run real prospect scans during that time.
Is accessibility part of the AISO score?
No. WCAG accessibility is checked separately from the AISO score. You get both views in the same scan.
Can the audit promise my prospect a ChatGPT mention?
No. ChatGPT's answers change from person to person and day to day. The audit shows gaps to fix. It does not guarantee a result.
Is there a contract?
No. There are no contracts or lock-in periods. You can cancel any time from the dashboard.
Key Takeaways
- An audit gives you a specific reason to open a prospect conversation.
- The AISO score has 5 parts, or 6 for local businesses, and fact-check weighs most.
- Accessibility is scored separately from the AISO score.
- Your logo on reports starts at $249. Full white-label needs the $599 plan.
- Our Bing Webmaster Tools data covers 29 July to 27 October 2026 and shows 13,854 Copilot citations.
- No one can guarantee ChatGPT mentions, so sell the fixes, not the outcome.
Start With the Free Audit
The free tool that fits you is the audit at aiso.studio/audit. Run it on one prospect today. Then start the 14-day pass, with no credit card, to build white-label-ready reports for your next pitch.