Help and videos

Your clients' customers are asking ChatGPT who to hire.

AISO Studio shows you who it recommends instead of your client.

Then it helps you fix that.

Start with the free audit. No account needed.

Give AISO your client's real facts, and it writes the article from them.

Then it checks every statement.

If it can't back up a line, it stops and asks you.

Confirm it, or cut it.

Approve the article, and send it to your client's site.

Then show your client the progress, with a report every month.

Run more clients with the team you have.

Try it for free for 14 days. No credit card.

This is your AISO Studio dashboard.

It starts with one question. What have you got?

There are five answers.

A client's brand document or notes.

A website, and nothing else.

A finished piece of writing.

A competitor who keeps winning.

Or nothing yet, just an industry and a place.

Pick the one you have, and AISO takes you to the right tool. You don't need to know which tool that is.

Everything else is on the left.

Lead Gen finds prospects.

Projects holds your clients.

Rooms is where clients review your work.

Calendar shows you what goes out when.

Strategies hold each client's plan.

Open an article, and the first thing you see is whether it's ready for a reader.

If it isn't, AISO tells you exactly which line to fix, and why.

Below that, you can see how the article scored, and improve one score at a time.

Settings hold your branding, your team, and your connections.

That's the tour. Next, add your first client.

Here's how to add your first client in AISO.

In the left menu, click Projects.

At the top, click Add project.

A box opens called Add New Project.

Type the business name.

Then type their website address in Domain.

Those are the only two you need.

Email, phone, city, and state are optional.

If your client is a local business, add the city and state.

If your client runs several websites, tick This is a multi-site group.

Each site then goes under the group as its own project.

Most clients have one site, so leave it unticked.

When it looks right, click Add Project.

Your client now has its own page, and that's where everything for them lives.

Next, set up their Source of Truth. That's where AISO learns the facts it writes from.

AISO writes from one place. We call it the Source of Truth.

It holds your client's real facts.

What they offer, what they never claim, and what you always want said.

AISO won't write an article until it has those facts.

It writes from them, and then the fact check reads the article against them.

Here's what that looks like on our own site.

This article tells readers to use our free ChatGPT brand check.

That tool is real. But it wasn't in our facts on file, so AISO stopped the line.

You get two choices. Confirm it and add it to the Source of Truth, or cut it.

It's true, so I'll add it.

Open the Source of Truth.

Add one line to Services offered.

Then save.

Now go back to the article, and click Check again.

That line is cleared.

The check is still stopping two other lines, so those are next.

Every article after this one starts from the better facts.

That's why the Source of Truth comes first.

Here's how to tell AISO how to write for a client.

There are three places, from the widest to the narrowest.

First, your agency's own rules.

Click Account in the left menu, and find House rules.

Type one rule per line, in plain words.

These apply to every client. Then click Save house rules.

Second, the client's voice.

Open your client's strategy, and click Edit strategy.

Find Brand Voice. Type a few words, like friendly, plain, and confident.

Then click Save Changes.

Third, rules for this one client.

On the strategy page, open the Source of Truth and click Edit.

Find How we write for them.

Write one rule per line. For example, never say cheap. Say affordable.

Then click Save the rules.

A rule like never say cheap is checked before an article can be approved.

So if a line breaks it, AISO catches it for you.

Here's how to put your own name, logo, and colors on what your clients see.

In the menu on the left, click Settings.

Then click Agency Branding.

The quickest way is at the top, in Find my brand.

Type your agency's website, and click Find my brand.

AISO reads your name, logo, and main color from your site.

It asks, is this you?

If it's right, click yes.

If something's off, fix it in the boxes below.

Just under that, it says what your clients see.

Shared drafts, the client portal, the emails to the clients all carry your brand, not ours.

Your own dashboard still says AISO.

Lower down, you can see a tagline, a second color, and your email signature.

When it all looks right, click Save Branding.

Here's how to write your first article in AISO, one click at a time.

In the left menu, click Strategies, then open your client.

Scroll down to Topics. Each card is one article.

Pick the one you want, and click Generate Article.

If that button is greyed out, open More at the top, and click Write briefs for all topics first.

AISO opens the writing brief.

Read it. It shows who the article is for, the tone, the structure, and the rules.

If it looks right, click Generate Article from Brief.

If something's off, close it, and click Edit on the card.

AISO starts writing. Give it a minute or two.

When it's done, the card shows View Post. Click it.

Your article opens as a draft. Nothing goes out yet.

Look at the box at the top first.

This one says not ready, and it lists five lines.

AISO wrote that 96.3% of home pages have errors.

Then the check found sources that say 95.9%.

That's why you read this box before anything else.

Fix those lines, click Check again, and when it's clear, you can approve it.

Every article in AISO gets a score out of 100. Here's how to read it.

This article scored 77. AISO calls that good, and shows you what to improve.

The score has five parts.

Fact-check asks if the claims are backed up. It counts the most, at 30%.

AEO stands for answer engines, like ChatGPT and Perplexity. That's 25%.

SEO looks at headers, keywords and structure.

Readability checks that it's easy to read, without being too simple.

Engagement looks at hooks, formatting and calls to action.

Those last three share the other 45%.

For a local business, there's a sixth part, called GEO, and the weights shift a little.

Now look at this article.

Engagement is 92. That's strong.

Readability is 63, and AEO is 65. AISO marks both as needs work.

Below the score is Quick Improvements.

Each button works on one area, without rewriting the whole article.

Start with the lowest score.

One more thing. This article scores 77, and it still isn't ready for a reader.

The score tells you how strong the article is. The ready check tells you if it can go out.

A stopped line means AISO couldn't back it up. Here's how to fix one.

Open the article, and read the red box at the top.

Each line in that box tells you why it stopped.

You have three choices. Correct it, cut it, or confirm it.

Start with correcting it.

This article said 96.3%. The box says others report 95.9.

Don't guess. Go to the real source.

WebAIM's 2026 report says 95.9.

So in the article, select the number, and type the right one.

Do that everywhere it appears.

Next, cutting it.

This line says 34.2% of websites can't be used with a keyboard.

No source was found, and WebAIM's report doesn't give that number.

So select the sentence, and press Delete.

The third choice is for facts about your own business.

If the line is true, add it to the Source of Truth. We showed that in the last video.

When you're done, click Save Changes.

Then scroll up, and click Check again.

This one came back ready for a reader.

Two things to watch for.

The check can stop a new line on a later run. Fix it the same way.

And the check reads words, not pictures.

This chart still says 96.3%, so it has to be fixed before the article goes out.

Here's how to run a free audit on any website. You do not need an account.

Go to aiso.studio/audit.

Choose who it's for. Your own site, or a client or a prospect.

Paste the website address, and click Audit Content.

Give it a minute or two.

The report starts with the story of the website, in one plain finding.

Here it says the page never plainly says who you are, what you do, and what it costs.

Next is what's working, with the words from the site as proof.

After that comes the list of fixes, starting with the most important one.

Each fix says who does it. AISO, or your client's web person.

Below that is a sample of what AISO would write for this site.

Then come the numbers. This site scored 68 overall.

Engagement is 53, and AEO is 35. AISO marks both of these as needs improvement.

To keep the report, enter your email. We'll send it to you, and you can download the PDF.

If this is a prospect, take that first fix into your next conversation.

Here's how to find out what your client should write next.

Open Projects, click your client, and open the Gap tab.

The first box shows what the site already has. This site has 41 pages that answer a question.

In the next box, type what this client should be found for. That's your call, so say it plainly.

You can add up to three competitors. That part is optional.

Then click Find the gaps.

AISO builds a list of the questions buyers ask.

This one has 40 questions, and each one gets an answer.

Make a page means the site has nothing on that question yet.

Fix the page means a page exists, but it needs work.

Leave it means the site already covers it.

Here, it's 11 to make, none to fix, and 29 to leave.

Start with the studio's pick. These are the five AISO suggests first.

Read the five questions before you write anything.

If one doesn't sound like a real customer, leave it out.

Then click Write the suggested five.

Here's how to change an article yourself.

Open the article.

Scroll down to the box called Content.

Make sure Visual Editor is picked.

Click where you want to change something, and type.

It works like a normal word processor.

The bar along the top does the formatting.

Heading 1, 2, and 3 for headings.

Bold and italic for words.

And the list buttons for bullets or numbers.

To check how it all will look, click Preview.

Then click Visual Editor to go back.

When you're done, scroll up and click Save Changes.

Your old copy isn't lost. AISO keeps it in Versions.

After you save, the box at the top asks you to check again, because the words changed.

Click Check again when you're ready, so the new words get checked too.

Here's how to go back to an earlier copy of an article.

Open the article.

Below the box at the top, find Versions.

It tells you how many earlier copies there are.

Click Show.

Each line is one earlier copy.

It says what replaced it, and when.

For example, a hand edit, with the date and time.

To look at an old copy, click Read.

The old words open right there.

Click Close when you're done.

To go back to it, click Put back.

AISO will ask you to make sure.

Click OK.

Nothing is thrown away.

The copy you had before is saved as a new version first.

So if you change your mind, you can put that one back too.

Here's how to approve an article and take it with you.

Open the article and read it over.

When you're happy with it, click Approve Post.

That's the green button at the top.

AISO asks if you're sure.

Click OK.

The button now says Approved.

And a green box opens just below.

It says the article is ready to go.

Pick how you want it.

HTML is a web page you can paste into almost any website.

Markdown is plain text, for tools that use it.

Click one, and the file downloads to your computer.

If your client's website is connected, you can send it there instead.

We'll show you that in another video.

Here's how to pick the day an article goes out.

Open the article.

Near the top, find Goes out on.

Click the date box and pick a day.

Then click Save date.

AISO says Saved.

Next to the date, it tells you where the article will go.

If the client's website is connected, it goes up on their site that day.

If not, AISO emails it to you, so you can post it yourself.

And if the article isn't ready by then, AISO holds it and tells you.

Nothing goes out half done.

Changed your mind?

Click Clear, and the date is gone.

Here's how to turn one article into social posts.

Open the article.

At the top, click Amplify.

A window opens with a list of places to post.

LinkedIn, Facebook, Instagram, and more.

Tick the ones this client uses.

Nothing is made for the ones you leave off.

Then click the big Amplify button.

AISO writes a post for each one, all at once.

Each post points people to the full article in the first comment.

So after you post, add the article's link as your first comment.

Read them on the right.

Click Copy on any post, and paste it where it goes.

Or click Copy all to grab every one.

AISO also saves them as drafts on the article.

So you can find them later, and approve them when you're ready.