A
AISO Studio

Is your accounting / cpa website keeping up? Here's what the data shows.

Accounting / CPA Website Audit Report

We scanned 389 accounting / cpa websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Finance & Insurance · Sample size: 389 sites · Scan date: March 14, 2026

Overview

The accounting / cpa industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 389 sites is just 46 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for accounting / cpa sites is SEO, with an average of 69. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 46, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 65% of accounting / cpa websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

46

AISO Score

69

SEO

38

Readability

63

Engagement

13

AEO

51

WCAG

Key Findings

65%

Score Below 50

More than half of sites in this vertical are underperforming.

49%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

46%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most accounting / cpa websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 389 accounting / cpa websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 46 means the typical accounting / cpa website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 49% of sites lack schema markup. 46% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The accounting / cpa industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 389 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
13
30-39
55
40-49
185
50-59
116
60-69
19
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
19 (5%)
D
116 (30%)
F
254 (65%)

Dimension Breakdown

Average scores across all 389 accounting / cpa websites for each scoring dimension.

SEO
69
Readability
38
Engagement
63
AEO
13
WCAG
51

Full Results

The table below lists all 389 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the accounting / cpa space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1whale********67C9255782891
2safeha***********66C8456951882
3ptcp******66C90507030100
4larson*********64C8169751091
5gjml******64C9451753078
6hofmann*************64C9447783079
7medow********63C8758831873
8perry********63C87427028100
9cpab******62C8756783060
10veris*******62C9156901853
11mmas*******62C8755731884
12sovere**********61C92408010100
13warady*********61C9249902057
14willi*******61C87466518100
15bnnc******61C8952801082
16arbc******61C87477310100
17lbm*****61C9417903585
18price********60C8657703552
19bmc-*******60C8456701090
20schult*********59D8949803044
21kpmc******59D8933782584
22hogant*********59D7447901871
23ppgpar*********59D7965681864
24hayni*********58D8937782572
25pnta*****58D9131752579
26hickscpas***************58D8436703080
27forti********58D7759752062
28cmp****58D8664902513
29clearacco**************58D8240703075
30maine*******57D8153582081
31sherma*********57D9442881844
32caribb**********57D6752711888
33gunn******56D7925732594
34bahar*******56D8543652670
35dwdc******56D8153651869
36knuff********56D6764651080
37irons*******56D7756633055
38nhb*****56D9141901047
39montg*********56D8757731054
40cpafi*********56D9447851040
41disant***********56D8240781872
42ktll*****56D8237652682
43lars******56D7542651891
44ctcp******55D5067511893
45simpsonac***************55D7654851839
46commun**********55D8642731070
47mcbr******55D6758602077
48perpet**********55D8935802547
49elgeer**********54D82356010100
50landma**********54D6960702543
51bcpacco***********54D8129702580
52howar*********54D8944833310
53kebc******54D8437781070
54trist*********54D844465090
55fjvt******54D6738801089
56mason********54D5968581080
57rsmu*****54D8528731089
58bcpa*****54D7048751071
59web.sioux****************54D5577651060
60fyffe*********54D7048702856
61leslies*************53D7548651076
62apexc*******53D9250602533
63dwcadv*********53D7145951836
64mariet*********53D6755751845
65kdsc*******53D8139601086
66mks*****53D8940832031
67hunge*********53D8722902056
68hl-c*******53D8440801845
69kimcp********53D6545681089
70oscp*****53D5061611093
71trout*******53D7550501091
72jrcp*****53D7950551077
73darkh********53D80371002812
74415c*******53D8648731050
75smlc*******52D7049601080
76dncp******52D7244683044
77cpado*********52D8930801059
78kindr*********52D6955681847
79baldwi*********52D7544701069
80oneriv**********52D7437801856
81katza*********52D7440753535
82rocca*******52D8942552554
83tmhc*******52D8452551061
84gbec******52D8738611073
85alloysi*************52D7444631869
86ksp-c*******52D7064431079
87kuder*********52D7449601859
88kirsc********52D9246753010
89ndsba*******52D6545561094
90bmf****52D7629751873
91kernut***********52D7163681042
92brinker***********52D8739701060
93mcgreg*********52D8738801047
94the-cp***********52D7453681054
95yta****52D7161531064
96jacob*********51D6536681092
97cpamo*******51D6243801857
98cflg*******51D8644552641
99summitv***********51D7255851814
100amcp*******51D8452702516
101moriart************51D7741731057
102csol******51D6254651065
103maner*******51D8419952046
104ebs-*******51D8152701040
105ksoc******51D7063681036
106point*******51D8238651069
107orcp*****51D6042731076
108uacp*****51D5061531087
109jmmc******51D7960551050
110seattlecpa*****************51D646055082
111torre********51D7953751035
112swalli**********50D7239601080
113byrdan***********50D8252701028
114ficp*****50D4555611088
115compassp*************50D6741601082
116relle********50D6256601065
117gordons*************50D5253632063
118heiml********50D7942601063
119apexgr**********50D7063431061
120mncp*****50D6252701844
121twincitiesa*******************50D6952681052
122tart*******50D6756601054
123mjdass***********50D6660701038
124mocp*****50D4565431093
125farm******50D8938731042
126anchorp***********50D7436851046
127mpand********50D8017701089
128cgte******50D8236852517
129seibel***********50D6739751067
130jcohe********50D8144751040
131tanne*******50D7955581838
132myverm**********50D6246602859
133keite********50D7921752558
134btm****50D5957601068
135tanne*********50D6566431069
136scottsd************49F5754502069
137hcjc******49F7959651812
138sheppar*************49F6748631060
139roberth************49F8446781021
140advan********49F9437702512
141carbo*******49F6657401864
142montgomer****************49F6258601057
143wpf-*******49F6257601057
144bramel**********49F7234651073
145bga****49F7642501078
146abdoso***********49F8437801031
147prudenta**************49F8945731024
148bergerc***********49F8645781021
149comptro************49F6243751057
150hagak*********49F7433901037
151nehri*********49F7451701825
152crawfo**********49F7721651091
153perkinsa*************49F8657651016
154ford*******49F8442501067
155cm-c*******49F6946601067
156tbgc*******49F6257601057
157degro*********49F5245582077
158kbsc******49F7628651079
159gianola*************49F4956753027
160rivert*********49F5760652626
161baycp*********48F7041681057
162cpab******48F7037651062
163sextona*************48F7232682056
164idahotaxa****************48F7267601021
165clearl**********48F7652651032
166repc******48F5251652050
167esull********48F7442731832
168downeast**************48F7933601069
169excelsis**************48F6453801026
170nevad********48F4085281077
171msp*****48F8245602525
172ksmc******48F8450631025
173h2rc******48F7431681063
174casc******48F7547751030
175wsr*****48F5247751847
176deckera*************48F6752501066
177vest*****48F8919651070
178wicp*****48F3964501083
179vtoc******48F7727651071
180jcwc******48F7048431079
181hsacco**********47F7458601024
182lsmc*******47F7714551889
183mauldi***********47F6737502068
184mag****47F6042502071
185sikor*********47F7446681036
186windham***********47F840753357
187mcgha********47F5535582079
188louis********47F3554531093
189hobsona*************47F6755781015
190berry********47F6444681050
191bbsc*******47F5936751060
192lswg*******47F7734631058
193park*******47F6754781016
194cac****47F7432701057
195nesc******47F4559431087
196gfc****47F8413801058
197nybc******47F6557531046
198lutzan*********47F7932651056
199wscp*****47F6737681850
200macp******47F7931651053
201libmana***********47F7952701016
202scott*********47F6744731040
203stoke*********47F7645702016
204nelso*********47F5461501062
205tideli**********47F7640651042
206grantt***********47F6538451091
207wscp*****47F4554431093
208wvsc******47F4555431093
209fvcp*****47F5537582074
210david*********47F6033652556
211account************46F8512731064
212gerbe*******46F8929851015
213ontarg*********46F7933652036
214barnes**********46F7933601843
215cbmc******46F8428731826
216ab.***46F724963042
217seaveran*************46F5251502552
218uhy-******46F8129601060
219dwco******46F5553451074
220anch******46F844575019
221wis*****46F7441551054
222arle*******46F6444551850
223desmet*********46F5944581065
224abcp******46F5252502550
225connec***********46F651801098
226ha-a*****45F6254531043
227wpdc******45F5146681842
228account************45F6236501078
229cwa****45F7433801025
230cpagran***********45F6939681828
231jvincig************45F6233601067
232dmjp*****45F6917952026
233hale*******45F6753601027
234wilke*******45F7946701013
235with******45F8436601823
236cpa-******45F566055840
237ampei*******45F6744801017
238rgrou********45F7247501044
239lowec*******45F6745731022
240307c*******45F6239501074
241eisner*********44F7143431053
242warren***********44F7445501041
243bwb****44F5026582077
244cbh****44F8414681056
245johnwe***********44F605555050
246come*******44F6228581076
247mille********44F6034501076
248weiss*******44F793675186
249belf*******44F7437701023
250kycp*****44F5231651862
251jsanch*********44F7537651032
252alanc*********44F5449601048
253hpwc*******44F7043531044
254deboe********44F6042431070
255fran*******44F7438601041
256muehlm**********44F6038501068
257martin***********44F5940751035
258gk-c******44F5447601050
259nccpa*********44F6530681840
260gbq****44F8237701015
261aldrich************44F7935581042
262aricc********44F5959651016
263eloc******44F7949501026
264hobbs*******44F7134601050
265dakotaa*************44F6438651044
266managemen****************44F744455047
267hmw*****44F6536501068
268cheyen*********44F5242551067
269pf-c******44F6231601067
270fossel***********43F7940701011
271johnso**********43F5424803027
272nkcp*****43F7435501047
273idcp*****43F620731093
274doer******43F8213581065
275bridge**********43F6431361089
276purk******43F6038501065
277weav******43F6928631050
278cpag*******43F5527651860
279melton***********43F7233651035
280pkfte*******43F6931751822
281savil*********43F7640731011
282frazie***********43F8128581044
283yhbc******43F792732547
284becp******43F7935581035
285cpap******42F6756431027
286stratt*********42F813830070
287claco*********42F7225581842
288midwes***********42F6525501072
289bb-c******42F4731602056
290tpcp******42F5160651013
291nhsc******42F650852644
292jag****42F5442511058
293wwa-*******42F7144551022
294renne********42F7426501060
295ggmc******42F4353681029
296cpa7******42F6228632039
297cpads.**********41F5737361075
298linkeda*************41F751681858
299central-i***************41F554850053
300kscp*****41F596801063
301aghl*****41F746781050
302lapo*******41F790851040
303grabe********41F773755036
304mont*******41F5513581085
305albrig**********41F6040681020
306wipf******41F840801833
307magon*********41F594763033
308cria******41F86075434
309emcc*******41F6428651044
310dean*******41F6225702029
311eideb*********40F7627501040
312lati*******40F740502567
313whisman************40F5741651020
314hi-acc***********40F5722851814
315web.d*******40F6930681019
316purdyp*********40F525223080
317bdmc******40F4751401055
318steel*********40F4747501044
319midtown***********40F594355044
320digenna*************40F5041451060
321ww3.ka*********39F3951681018
322adamsb***********39F794240029
323theco*******39F6026501059
324rollerish**************39F8418651021
325rgec******39F7932551016
326sturgeo************39F4742601032
327newb*******39F791631054
328bland*******39F5446551022
329cpaph********39F6222851017
330kpm*****38F6129502028
331cpadel*********38F690651059
332hscp*****38F570601086
333rudd******38F6220751024
334ellinan***********38F7425501033
335massc*******38F5224501067
336hbec******38F6419701028
337brc****38F810701826
338bfa-*******38F4957501016
339gocp******38F5253501016
340tx.***38F740681050
341squi******38F5435551038
342tgcc******38F840781026
343jmm****38F7129651011
344bassl*********37F4542481038
345harperw************37F5428751013
346gscp*****37F670631057
347jscp*****37F6428501827
348pncp*****37F5433453613
349balan*********37F5730651022
350pittma***********37F7425601015
351mlrp*****37F71484808
352brock********36F5922651024
353marsha***********36F890601030
354denm******36F2751361057
355jessup-a*************35F297040027
356icpa*****35F500681060
357hoganh*********35F5220551045
358kma*****35F622753823
359cohe*******35F603315075
360przacc***********34F641130080
361cdhc******34F741065109
362mossa********34F693048107
363cpaportal.****************34F3537431050
364cbtc******33F5431501019
365accounting*****************33F740581818
366crogh*********33F4933551015
367bkgcp*******33F620501056
368nathanw***********32F67078106
369vtcp*****32F590541046
370holtacc***********31F5714631011
371livesa**********30F325815040
372montana-**************30F621840031
373richwi**********30F560581032
374amirau*********30F2739431029
375hhmc*******30F592443109
376tfhi*******29F570501038
377data*******29F42048075
378wfac******28F3427501015
379seol*******28F59048332
380baker*********27F71048023
381johnso*********24F551930012
382fw-c******24F51325055
383dixonc**********24F423511015
384assets.bus****************23F1544151520
385akcp*****23F440481019
386baruch*********23F35390040
387asbpa.***********22F300431033
388business*************22F1541151520
389assets-businessa***************************12F150151520

Frequently Asked Questions

What is the average AISO score for accounting / cpa websites?

The average AISO score for accounting / cpa websites is 46 out of 100. This is based on a scan of 389 sites in the finance & insurance industry. The score combines five dimensions: SEO (69), readability (38), engagement (63), AEO (13), and WCAG accessibility (51).

How do accounting / cpa websites perform on accessibility?

The average WCAG score is 51 out of 100. Many accounting / cpa websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are accounting / cpa websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 49% of accounting / cpa sites have no schema markup at all.

What is the biggest weakness for accounting / cpa websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where accounting / cpa websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Accounting / CPA Website Score?

The average accounting / cpa website scores 46/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Accounting / CPA Website Audit Report - AISO Studio | AISO Studio