Mechanics Fix Cars. Their Websites Need a Tune-Up.

Automotive · 383 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Auto Repair / Body Shop Websites

A car owner asks Google AI: "Best auto repair shops for transmission work near me with good reviews." Your shop specializes in transmissions. But your website says "Full-Service Auto Repair" and nothing else. Across 383 auto repair and body shop sites, the average AISO score is 60/100. SEO averages 93. AEO sits at 36.

Engagement scores 51 and readability reaches 73. A total of 13% fall below 50. Auto repair shops build trust one car at a time. A proper website extends that trust to every potential customer searching online.

Schema markup is absent from 21% of auto repair sites. Without structured data about services and specialties, AI cannot match your shop to specific repair queries.

Why This Matters for Auto Repair / Body Shop

Auto repair is defined as the maintenance, diagnosis, and repair of motor vehicles by licensed technicians at a certified facility. Car owners choose shops based on specialty expertise, reviews, and convenience. All three must be visible online.

When a car owner needs a specific repair, they ask AI for recommendations. AI reads service menus, specialty descriptions, and review data. Shops that detail their capabilities get recommended. Those with generic listings do not.

ASE certification content refers to displaying Automotive Service Excellence certifications held by the shop and its technicians. This data builds trust with both customers and AI evaluation systems.

Auto repair shops that list their specialties, certifications, and pricing online will win AI-driven service searches.

Key Findings

13%

Score Below 50

21%

No Schema Markup

18%

No Open Graph Tags

36/100

Avg AI Engine Score

Key Takeaways

•
Service menus are too generic listing "auto repair" without naming specific services and specialties.
•
Certifications are not displayed despite ASE and other credentials being key trust signals.
•
Pricing is completely hidden even for common services like oil changes and brake jobs.
•
Schema markup is missing from auto repair websites.
•
Make and model expertise is not stated despite many shops specializing in specific brands.
•
Hours and location data is incomplete on many shop websites.

Common Mistakes in Auto Repair / Body Shop Websites

Generic service listing — Name every service: brakes, transmission, engine, AC, electrical, alignment, tires.
No certification display — ASE certifications, manufacturer training, and warranty qualifications should be visible.
Hidden pricing — At least show starting prices for common services like oil changes and inspections.
No brand specialty pages — If you specialize in Honda, BMW, or diesel vehicles, create dedicated pages.
Missing reviews on website — Feature your best Google reviews on your site with Review schema.

How to Improve Your Auto Repair / Body Shop Website

Create individual service pages. Brakes, transmission, engine repair, AC, and electrical each need their own page with details.
Add AutoRepair and LocalBusiness schema. Include services, hours, location, and certifications.
Display all certifications prominently. Show ASE badges, manufacturer certifications, and warranty authorization.
List starting prices for common services. Oil change, brake pad replacement, and inspection prices attract cost-conscious searchers.
Write FAQ sections for car owners. Answer questions about warning lights, maintenance schedules, and when to seek repairs.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

200

70-79

80-89

90-99

Grade Distribution

0 (0%)

40 (10%)

200 (52%)

92 (24%)

51 (13%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can recommend your repair shop to car owners.

Why do auto repair shops need website optimization?

Car owners use AI to find repair shops. Shops with specific service pages, certifications, and pricing get recommended over generic listings.

What schema should auto repair shops use?

Use AutoRepair schema with services, hours, and location. Add Review schema for customer feedback and FAQPage for common questions.

How do AI tools recommend repair shops?

AI reads service specialties, certifications, pricing, and reviews. Generic "full-service auto repair" listings get overlooked.

Should repair shops show pricing online?

Yes, at least for common services. Starting prices for oil changes, brakes, and inspections capture cost-comparison search traffic.

What accessibility issues affect auto repair websites?

Appointment request forms without labels, service lists displayed only as images, and location maps without text alternatives.

How often should repair shop websites be updated?

Update pricing when rates change. Add new services as capabilities expand. Keep hours and contact information current.

All 383 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	acea*******.com	78	B	56	100	91	74
2	gurney***********.com	77	B	66	99	91	59
3	fantast************.com	76	B	61	97	79	73
4	alphaa***********.com	75	B	58	94	90	67
5	qualit**********.com	75	B	61	100	88	59
6	garag********.com	74	B	58	99	84	62
7	adam*******.com	74	B	58	85	92	68
8	northcarol****************.com	74	B	62	100	84	57
9	autothe************.com	74	B	58	83	91	69
10	accu-te************.com	74	B	58	83	89	69
11	corbsa*********.com	74	B	67	100	88	49
12	mikesau***********.com	73	B	58	85	91	64
13	capit********.com	73	B	52	99	82	68
14	mikem********.com	73	B	63	85	90	57
15	abaut*********.com	73	B	53	95	96	58
16	autorep***********.com	73	B	58	83	92	64
17	northral**************.com	73	B	58	85	91	64
18	thek******.net	72	B	63	99	72	62
19	matties*************.com	72	B	58	100	94	45
20	midwes*********.com	72	B	63	100	75	59
21	guarante**************.com	72	B	58	83	89	64
22	lin*****.io	72	B	52	98	92	55
23	william*************.com	71	B	55	85	87	62
24	stre******.com	71	B	52	97	93	50
25	superi***********.com	71	B	63	98	78	50
26	terry*******.com	71	B	40	95	88	73
27	aaau*****.com	71	B	52	94	87	58
28	richey***********.com	71	B	53	85	91	62
29	oldsc********.com	71	B	50	99	89	54
30	highlands****************.com	71	B	47	85	88	73
31	gillsp*********.com	71	B	53	100	77	64
32	asap-a*********.com	70	B	45	93	84	68
33	sfg***.com	70	B	56	99	78	55
34	loca*****.thetirechoice.com	70	B	48	92	85	64
35	dalesa*********.net	70	B	40	99	84	68
36	sonny********.com	70	B	45	100	87	57
37	rmauto**********.com	70	B	48	98	85	57
38	royson***********.com	70	B	42	100	87	62
39	juhla*********.com	70	B	57	99	69	64
40	newengl*************.com	70	B	48	85	88	66
41	forest***********.com	69	C	35	85	89	78
42	starkey***********.com	69	C	52	97	84	52
43	fortmit***********.com	69	C	48	83	91	62
44	rocks********.net	69	C	53	100	72	59
45	silverhi*************.com	69	C	47	100	80	61
46	lowryr***********.com	69	C	48	99	91	47
47	jsa*****.com	69	C	55	99	88	41
48	autoso**********.com	69	C	45	100	88	54
49	taylor***********.net	69	C	40	92	88	67
50	ricks-s************.com	69	C	40	100	91	58
51	autose**********.com	69	C	38	100	90	59
52	eastr*******.com	68	C	45	99	91	49
53	aauto*******.com	68	C	32	100	87	67
54	allcoun************.com	68	C	52	95	87	45
55	myer*******.com	68	C	38	100	91	57
56	triplec***********.com	68	C	42	99	84	57
57	absolutea***************.com	68	C	55	95	83	47
58	wiza*****.com	68	C	30	100	87	67
59	a1aut********.com	68	C	42	99	93	50
60	ted*****.com	68	C	45	95	82	59
61	generalau***************.com	68	C	37	83	90	73
62	zehners*************.com	68	C	35	85	91	71
63	countr***********.com	68	C	58	80	85	53
64	diagnos*************.com	68	C	48	70	91	66
65	girlin**********.com	68	C	48	95	90	47
66	zza*****.com	68	C	30	94	100	62
67	seth******.com	68	C	48	100	92	44
68	cornerst**************.com	68	C	48	99	74	60
69	silversp**************.com	68	C	47	100	74	62
70	traut*********.com	68	C	43	85	80	73
71	precision****************.com	68	C	32	98	91	63
72	titana***********.com	67	C	38	100	85	59
73	alamed*********.com	67	C	35	85	87	71
74	littlet*************.com	67	C	45	100	83	51
75	orland***********.com	67	C	35	95	81	68
76	lexb******.com	67	C	38	93	96	52
77	certifie**************.com	67	C	35	85	91	68
78	acheso**********.com	67	C	35	85	91	67
79	cove******.com	67	C	40	99	88	51
80	catona*********.com	67	C	53	83	85	52
81	ezautore**************.com	67	C	62	70	83	53
82	knight***********.com	67	C	40	99	85	57
83	drews*********.com	67	C	40	99	88	53
84	car****.com	67	C	52	82	81	57
85	halls********.net	67	C	48	85	84	57
86	mrqu*******.net	67	C	25	85	90	78
87	utahwic*************.com	67	C	52	95	71	57
88	ayerau*********.com	67	C	52	100	77	49
89	sho****.com	67	C	40	99	96	45
90	jens******.com	66	C	30	97	96	55
91	simpl*********.com	66	C	30	99	92	57
92	saf*****.com	66	C	38	95	90	51
93	archer***********.com	66	C	38	99	91	47
94	0500m********.com	66	C	40	100	95	42
95	castlet************.net	66	C	30	95	88	64
96	musser**********.com	66	C	38	99	79	59
97	kandmaut**************.com	66	C	37	85	91	59
98	mei****.com	66	C	46	100	76	52
99	autorep*************.com	66	C	40	94	83	57
100	alexanders****************.com	66	C	40	98	85	53
101	carsauto*************.com	66	C	40	85	96	53
102	qualityauto******************.com	66	C	45	100	74	54
103	diamondau**************.com	66	C	48	99	80	46
104	automoti*************.com	66	C	47	85	86	54
105	okti*****.com	66	C	30	94	92	62
106	mapleci************.com	66	C	40	99	85	53
107	mraut*******.com	66	C	30	100	89	57
108	kcsau********.net	66	C	48	95	77	53
109	cabo*******.net	66	C	40	99	81	55
110	gumspri************.com	66	C	45	100	77	54
111	wallace*************.com	66	C	30	99	88	60
112	genuin***********.net	66	C	40	98	87	52
113	cb**.com	65	C	38	94	79	62
114	pittsa*********.com	65	C	45	100	78	49
115	autor*******.com	65	C	50	82	77	56
116	bucksa*********.com	65	C	40	94	91	47
117	intersta**************.com	65	C	48	97	79	46
118	allaround**************.com	65	C	40	99	83	50
119	autome**********.com	65	C	28	100	89	59
120	artesia***********.com	65	C	25	85	89	71
121	fixit********.com	65	C	40	100	85	45
122	ac**.biz	65	C	30	100	83	60
123	college*************.com	65	C	30	100	89	53
124	royf*****.com	65	C	40	98	78	57
125	fixitfo*************.com	65	C	40	90	92	49
126	thun*******.com	65	C	40	96	90	47
127	ashland************.com	65	C	28	94	88	63
128	georg********.net	65	C	40	88	87	56
129	candraut*************.com	65	C	40	99	83	50
130	lori*******.com	65	C	40	99	82	50
131	fris******.com	65	C	28	98	85	62
132	northbe************.com	65	C	35	85	91	59
133	centr*********.com	65	C	30	94	86	61
134	lightnin*************.com	65	C	30	100	87	55
135	car****.com	64	C	40	99	82	45
136	person**********.net	64	C	40	99	82	47
137	buddys***********.com	64	C	30	95	90	52
138	autore*********.net	64	C	40	96	86	45
139	jsnau********.com	64	C	30	98	78	62
140	redline***********.com	64	C	50	100	62	54
141	globalau**************.com	64	C	35	84	93	55
142	easte*********.com	64	C	36	94	91	45
143	tims*******.com	64	C	30	99	94	47
144	jonsau***********.com	64	C	35	85	91	54
145	hoffsa*********.com	64	C	30	94	95	51
146	djsau********.com	64	C	40	100	85	41
147	ucdi******.com	64	C	28	100	89	53
148	boban*********.com	64	C	38	95	83	50
149	super********.com	64	C	38	68	89	68
150	soau******.com	64	C	30	99	87	52
151	automotiv****************.net	64	C	40	97	77	53
152	texana*********.com	64	C	30	99	82	58
153	pep****.com	64	C	20	100	90	60
154	tonysau************.com	63	C	38	97	85	44
155	alterna************.biz	63	C	35	100	71	57
156	wende*********.com	63	C	32	99	79	57
157	nort*******.com	63	C	35	82	96	50
158	oswald**********.com	63	C	30	95	82	57
159	tricoun***********.com	63	C	20	95	100	53
160	boule*********.net	63	C	40	95	79	48
161	questa**********.com	63	C	35	83	89	55
162	sandsa***********.com	63	C	52	70	84	51
163	loca*****.kentowery.com	63	C	37	77	85	59
164	thec******.us	63	C	40	99	80	45
165	mya*****.com	63	C	40	90	87	43
166	trust********.com	63	C	30	100	88	47
167	beck*******.com	63	C	30	99	83	52
168	aposh*********.com	63	C	30	94	85	57
169	davesau************.com	63	C	40	75	85	59
170	rhoads**********.com	63	C	30	94	90	52
171	bobsmai***********.com	63	C	35	100	79	52
172	vlaut*******.com	63	C	30	98	86	53
173	feeney**********.com	62	C	35	85	88	49
174	hpaut*******.com	62	C	40	92	70	58
175	martin***********.com	62	C	25	90	80	67
176	salema*********.net	62	C	40	95	89	35
177	accura**********.com	62	C	43	82	70	59
178	leesa*********.com	62	C	30	91	88	53
179	kdaut*******.com	62	C	30	100	85	47
180	country*************.com	62	C	35	89	91	42
181	mikesau***********.com	62	C	35	85	95	44
182	frankli************.com	62	C	25	85	91	59
183	imolam**********.com	62	C	20	99	82	61
184	oxford**********.com	62	C	25	85	84	66
185	lensau***********.com	62	C	30	94	82	55
186	risings************.com	62	C	45	100	66	47
187	ricksa*********.com	62	C	42	100	80	38
188	stat*****.org	62	C	40	95	76	46
189	islan*******.com	62	C	38	90	84	45
190	wrenc*********.com	62	C	25	85	91	59
191	mangoa*********.com	62	C	45	100	80	35
192	raleig*********.com	62	C	35	83	90	50
193	stowin***********.com	62	C	30	93	78	59
194	midohi***********.com	62	C	30	92	95	45
195	md***.net	62	C	40	97	77	45
196	sandjc***********.com	62	C	30	95	84	50
197	thea******.net	62	C	40	95	85	40
198	perfor***********.com	62	C	20	97	100	47
199	oldo*****.com	62	C	40	97	73	49
200	calau********.com	61	C	38	72	94	45
201	fairf********.net	61	C	25	85	88	57
202	lawrencev**************.com	61	C	20	96	86	59
203	59aut*******.com	61	C	40	93	77	46
204	mtiser**********.com	61	C	20	99	83	56
205	rawcl********.com	61	C	32	88	88	49
206	mda***.com	61	C	30	100	86	42
207	dunrit***********.net	61	C	35	85	86	49
208	moore*******.com	61	C	25	85	88	56
209	premier************.com	61	C	15	85	89	68
210	mi***.com	61	C	30	99	78	50
211	aauto********.com	61	C	35	83	93	44
212	eliteaut*************.com	61	C	30	99	81	49
213	spar*******.com	61	C	30	99	78	50
214	franklin*************.com	61	C	20	92	100	45
215	jimes*********.net	61	C	40	83	83	47
216	gsau******.org	61	C	28	94	96	41
217	heiskel***********.com	61	C	30	94	84	49
218	mccan********.com	61	C	40	100	78	37
219	arizonaau**************.com	60	C	35	83	87	46
220	calaut***********.com	60	C	33	83	87	45
221	r-l-a*********.com	60	C	20	99	80	57
222	loca*****.autovalue.com	60	C	30	100	77	48
223	ultimat***********.net	60	C	25	98	93	37
224	linder***********.com	60	C	35	87	85	45
225	capito*********.com	60	C	35	85	88	40
226	turb*****.com	60	C	30	99	72	53
227	highpoin**************.com	60	C	25	85	95	46
228	superi***********.com	60	C	37	97	73	43
229	midla*******.com	60	C	20	97	95	45
230	duponts************.com	60	C	38	97	71	45
231	loca*****.monro.com	60	C	35	83	80	53
232	madhatt************.com	60	C	30	99	84	40
233	desia*******.com	60	C	40	95	78	38
234	depend*********.com	60	C	30	85	87	49
235	prestig*************.com	60	C	20	94	97	45
236	adv****.net	60	C	40	98	66	46
237	texasa**********.com	60	C	47	87	77	38
238	themec*********.com	60	C	27	85	88	53
239	bills********.com	60	C	35	85	90	38
240	gemau*********.com	60	C	30	88	85	50
241	duffy*******.com	59	D	20	100	87	46
242	gembaa*********.com	59	D	45	97	45	59
243	mikes*********.com	59	D	30	99	57	64
244	advanced**************.com	59	D	40	100	68	40
245	sunau*********.com	59	D	40	82	86	35
246	sagecr*********.com	59	D	20	95	84	50
247	rubensaut***************.com	59	D	40	68	86	47
248	paulscomp**************.com	59	D	20	98	85	47
249	fmaut*******.com	59	D	42	100	54	52
250	autotec*************.com	59	D	35	83	88	40
251	freema***********.com	59	D	43	83	89	30
252	giuffr***********.com	59	D	25	85	92	44
253	autoc*******.com	59	D	30	99	77	45
254	jacksa***********.com	59	D	30	95	59	64
255	will*****.repair	59	D	40	97	60	52
256	wayne********.com	59	D	20	98	81	52
257	crafts***********.com	59	D	30	99	68	53
258	higgin***********.com	59	D	35	83	86	40
259	reza******.com	59	D	30	88	86	42
260	tenleyt*************.com	59	D	30	100	74	45
261	tapc*****.com	58	D	40	100	61	42
262	chaseaut*************.com	58	D	40	99	67	38
263	delawarea****************.com	58	D	30	94	76	45
264	calhoun*************.com	58	D	25	85	85	49
265	kcaut********.com	58	D	20	97	80	50
266	brouss**********.com	58	D	20	92	77	59
267	billsau*************.com	58	D	25	97	83	42
268	atozauto**************.com	58	D	20	99	85	43
269	bozeman*************.com	58	D	35	67	80	58
270	ageesaut*************.net	58	D	40	100	61	42
271	toha******.com	58	D	30	79	90	42
272	ameri********.net	58	D	40	99	65	40
273	auto*******.com	58	D	38	94	75	38
274	pati******.com	58	D	28	92	77	47
275	12ths*********.com	58	D	25	85	79	53
276	williamsa***************.com	58	D	43	100	52	50
277	primea*********.net	58	D	28	85	88	44
278	fortwas***********.com	58	D	18	92	85	53
279	tonysaut**************.com	57	D	40	99	47	54
280	aspena*********.com	57	D	30	90	75	45
281	holida*********.com	57	D	15	92	90	47
282	camp*******.com	57	D	28	90	77	47
283	punahou***********.com	57	D	20	99	71	53
284	jeffers*************.com	57	D	35	100	58	49
285	tand*****.com	57	D	25	85	96	35
286	a**.com	57	D	35	87	78	37
287	skips********.com	57	D	25	100	60	59
288	aan*****.com	57	D	25	90	78	46
289	qualit*********.com	57	D	40	95	59	45
290	prote*********.com	57	D	28	98	70	47
291	terryss************.com	57	D	40	99	55	47
292	autorep*************.com	57	D	25	85	87	41
293	gulfco***********.com	56	D	30	83	83	40
294	arcti*******.com	56	D	48	65	78	38
295	thecar**********.com	56	D	28	94	67	48
296	autorep*************.com	56	D	25	90	80	42
297	seyd******.com	56	D	15	85	82	56
298	mainea**********.com	56	D	20	95	81	42
299	lincoln************.com	56	D	20	94	88	37
300	autorep*************.com	56	D	28	95	66	47
301	aoneaut*************.com	56	D	20	80	82	53
302	mckinneyau*****************.com	56	D	25	95	76	42
303	bigo*****.com	56	D	30	99	49	58
304	frontra*************.com	55	D	38	95	60	40
305	chandle************.com	55	D	20	97	69	50
306	mlpaut*********.com	55	D	25	85	77	46
307	capit*********.net	55	D	30	93	58	51
308	roy*****.com	55	D	40	95	58	37
309	firstcl*************.com	55	D	25	95	75	40
310	stillwa*************.com	55	D	38	94	65	35
311	forestbr*************.com	55	D	25	85	79	44
312	lynnsa***********.com	55	D	25	80	84	42
313	autote***********.com	55	D	15	80	91	46
314	bimm*******.com	55	D	30	94	62	45
315	firestone****************.com	54	D	40	100	43	44
316	smithimpo**************.com	54	D	15	85	89	39
317	actires************.com	54	D	40	88	62	37
318	madiso***********.com	54	D	35	84	65	40
319	forre*********.net	54	D	35	99	46	47
320	ethanal*************.com	54	D	20	96	73	42
321	russoau*************.com	53	D	40	89	51	42
322	germant*************.com	52	D	35	99	27	59
323	malden*********.com	52	D	20	87	64	49
324	1stchoi*************.com	52	D	25	97	76	25
325	gopi******.com	52	D	38	92	43	47
326	coreys***********.com	52	D	20	94	59	51
327	macla*******.com	51	D	53	100	10	52
328	at***.net	51	D	28	89	64	37
329	cal****.com	51	D	55	87	20	49
330	agen*****.com	50	D	25	100	39	51
331	arkansast**************.com	50	D	18	92	58	45
332	superio*************.com	50	D	38	95	36	43
333	b**.ca.gov	49	F	40	91	34	40
334	autorep*************.com	49	F	30	90	53	35
335	mikes********.com	49	F	35	57	79	30
336	brookwo************.com	49	F	45	100	10	52
337	proaut*********.com	48	F	45	100	10	49
338	fairway***********.com	48	F	40	94	10	58
339	vulcan***********.com	47	F	28	92	10	69
340	sulphu***********.com	47	F	38	95	10	57
341	car***.com	47	F	30	95	34	43
342	rnsaut*********.com	47	F	18	85	60	39
343	manhat**********.com	47	F	28	72	69	27
344	servi********.com	47	F	38	97	10	53
345	abr*****.com	47	F	48	90	10	47
346	burn*******.com	46	F	32	92	10	63
347	free*******.com	45	F	38	89	11	53
348	comple**********.com	45	F	35	78	49	27
349	portland*************.com	45	F	30	97	10	55
350	jerrysa************.com	45	F	25	60	71	30
351	broad*********.com	45	F	30	92	19	53
352	completeau******************.com	45	F	25	88	32	47
353	northea***********.com	44	F	30	97	10	51
354	brook*********.com	44	F	30	97	10	51
355	cap****.net	44	F	40	95	10	40
356	dpa*****.com	44	F	40	96	10	42
357	98aut********.net	43	F	20	99	10	57
358	elit*******.com	43	F	20	98	23	45
359	a1autor***********.com	42	F	28	94	19	40
360	discoun*************.com	42	F	28	95	10	47
361	ramseya************.com	42	F	28	95	10	47
362	central************.com	42	F	28	95	10	47
363	halle********.com	42	F	20	97	10	57
364	benz*****.com	42	F	30	95	10	45
365	alaska***********.com	41	F	5	72	69	32
366	qualit***********.com	41	F	20	97	10	53
367	moore*******.net	41	F	30	90	10	47
368	iwe*****.com	41	F	30	92	10	45
369	tierra**********.com	41	F	28	92	10	45
370	samps*******.com	41	F	20	97	10	51
371	tma****.com	41	F	20	97	10	51
372	evoluti************.com	41	F	20	92	10	55
373	tonym*********.com	41	F	20	94	10	53
374	deansaut**************.net	40	F	20	92	10	53
375	cca*****.com	40	F	20	98	10	47
376	tires*********.com	40	F	20	97	10	47
377	russell***********.net	39	F	20	97	10	45
378	blair*******.com	39	F	20	95	10	47
379	ohioaut*************.com	38	F	30	70	10	51
380	rogersa*************.com	38	F	18	95	10	45
381	salemau***********.com	38	F	20	90	10	45
382	ridgeli************.com	38	F	20	92	10	45
383	gravert************.com	36	F	20	80	10	47

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

383 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

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