A
AISO Studio

Is your auto repair / body shop website keeping up? Here's what the data shows.

Auto Repair / Body Shop Website Audit Report

We scanned 384 auto repair / body shop websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Automotive · Sample size: 384 sites · Scan date: March 14, 2026

Overview

The auto repair / body shop industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 384 sites is just 52 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for auto repair / body shop sites is SEO, with an average of 76. The weakest area is AEO, at just 18. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 52, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 37% of auto repair / body shop websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

52

AISO Score

76

SEO

47

Readability

70

Engagement

18

AEO

48

WCAG

Key Findings

37%

Score Below 50

A significant portion of sites need improvement.

21%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

18%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most auto repair / body shop websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 384 auto repair / body shop websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 52 means the typical auto repair / body shop website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 18 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 21% of sites lack schema markup. 18% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The auto repair / body shop industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 384 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
0
30-39
27
40-49
114
50-59
177
60-69
63
70-79
3
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
3 (1%)
C
63 (16%)
D
177 (46%)
F
141 (37%)

Dimension Breakdown

Average scores across all 384 auto repair / body shop websites for each scoring dimension.

SEO
76
Readability
47
Engagement
70
AEO
18
WCAG
48

Full Results

The table below lists all 384 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the auto repair / body shop space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1aceaut*********72B97641003365
2myersa*********71B9463903380
3sonnys***********70B10057753890
4rockst***********68C9755805650
5asap-au************67C9253803090
6lightning****************67C92568018100
7waynes***********66C97517818100
8salemau************65C8958683087
9alternati**************65C10044803869
10sagecre************65C89527818100
11aca*****65C87518018100
12mrauto**********65C9459752577
13highlandsau******************65C79591003354
14theka*********64C10047803069
15mattiesse***************64C9469751864
16fortmitc**************64C7964902662
17jonsauto*************64C7962952558
18midwest************64C10045753075
19royfo********64C92467818100
20autothera**************64C7966852662
21forrest***********64C9745683090
22interstate****************63C9248633882
23littleton***************63C9751805035
24wizar********63C8955804541
25guaranteed****************63C7462853362
26aaaut********63C8455653090
27northralei****************63C8265902647
28accu-tech**************63C7461853362
29oldsch***********63C8762684057
30williamsau******************63C10039754069
31williamsa***************62C7757751891
32allarounda*****************62C87506818100
33orlandoa*************62C9450883044
34lexbr*********62C7978651078
35castleton**************62C8159703860
36qualityautor*********************62C10038733082
37risingsun**************62C10037683090
38bobands***********62C8450702687
39richeysa*************62C7259702589
40taylorsa*************62C8658903337
41link*******62C9262662565
42silverspri****************62C9737753082
43eastro**********61C9263553064
44alphaaut*************61C8953701880
45allcounty**************61C8454653371
460500me***********61C8271581088
47kcauto***********61C87476818100
48mdau******61C9255631095
49highpointr****************61C6269801089
50northcaroli*******************61C9540803064
51eliteauto****************61C9249751091
52drewsga***********61C87566510100
53juhlaut***********61C9242803069
54corbsau************61C9558603064
55gillspo************61C9451853338
56bobsmain**************61C9545804047
57pepb*******61C8460701874
58gembaau************60C9733803856
59locations.*****************60C8451651889
60buddysau*************60C7961903330
61proauto************60C10048603064
62jefferson***************60C10043653069
63autorepa**************60C7163853346
64brookwood**************60C10039733064
65gumspring**************60C9545683069
66trautos***********60C7448952558
67simplya***********59D8465702544
68automec*************59D8958752545
69fixita***********59D8950701086
70germantec***************59D9737803847
71jsaut*******59D8542603090
72zehnersse***************59D6765852846
73ashlandau**************59D8260801067
74cars*******59D7948652590
75ayeraut************59D10046603850
76fortwash**************59D7653801086
77rhoadsa*************59D82388010100
78shop*******59D8456651090
79fairfi***********58D7259701878
80northg*********58D5778651078
81redlinea**************58D9536733064
82lawrencevi*****************58D8654902630
83archersa*************58D8962732532
84chandlers**************58D87386018100
85countrysi***************58D7563581093
86silverhil****************58D9243883033
87maldenc************58D8233901086
88moorem**********58D6959801075
89ucdig*********58D9459751050
90tedwi*******58D9451903018
91wrenchw***********58D7762631870
92stowinte*************58D8943801864
93rmautoc*************58D8953902628
94roysonsa*************58D9454753622
95central***********58D8955801847
96sfga******57D8945803338
97holiday************57D7963551870
98cars*******57D8749751857
99starkeys**************57D7450853044
100gravertsa**************57D6457683070
101abautor***********57D917380189
102mussera*************57D9446802537
103locations**************57D7956902530
104mikesaut**************57D5477751063
105tandl********57D5776651078
106adamsa*********57D696688419
107state********57D7942703070
108autosol*************57D9545653053
109thunde*********57D8662701847
110genuinea*************57D8457833321
111mikesne***********56D7929801892
112calhounsa***************56D7255552578
113aautor**********56D7958901825
114oswalds*************56D8446551888
115r-l-aut***********56D8448853815
116kandmautom****************56D6760751862
117tripleca**************56D8450803820
118absoluteau******************56D9251603045
119carsautor****************56D7271701050
120lowryrep*************56D8164652048
121atozautore****************56D8951553058
122giuffrea*************56D5469801063
123aautor***********56D5263801078
124knightsa*************56D8252852528
125desiau**********56D7946651089
126sandjcom*************56D8954701060
127ricks-ser**************56D8459701059
128autotech*************56D7464702838
129foresthi*************55D6761801846
130titanaut*************55D8955802514
131tonysauto**************55D8955701050
132persona*************55D8150651073
133garage***********55D9454751830
134artesian**************55D6762801846
135globalauto****************55D7267481873
136certifieda****************55D6261732550
137mikemo***********55D7463752625
13859auto**********55D82435310100
139mtiserv*************55D8749801047
140covey*********55D8455631064
141broussa*************55D8344702558
142imolamo*************55D9232932536
143diamondaut*****************55D8251601080
144dependa************55D7256851050
145firstclas***************55D7740651888
146supert***********55D686095338
147aandh*******55D7447651090
148george***********55D7660701056
149utahwicke***************55D8439601886
150cabotg*********55D8950851824
151gulfcoas*************54D6251651090
152pittsau************54D9744603039
153alameda************54D6256802546
154wendell***********54D8450851825
155autorep************54D8655701050
156leesaut***********54D7649551087
157bouleva***********54D7950503064
158capital***********54D8235651090
159superior*************54D9241533057
160djsaut***********54D8952631847
161mida*****54D8147651864
162automotiv****************54D6758851050
163diagnosti***************54D666288337
164davesauto**************54D8154752529
165primeau************54D6257751070
166wallaceau***************54D8155951810
167autorepai***************54D5755751078
168precisionau******************54D7963831815
169bucksau************53D8462651039
170ultimate**************53D8149553050
171paulscompl*****************53D8238581093
172smithimpor*****************53D5750751078
173sandsaut*************53D6954603050
174superior*************53D8651702530
175franklina**************53D6762801038
176oxforda*************53D6753801846
177lensauto*************53D7950701847
178terrys**********53D5958902029
179ricksau************53D8447701057
180lorick*********53D8455681836
181texanau************53D8451851030
182frisc*********53D8655701832
183newenglan***************53D6960882610
184autosel*************53D7951752529
185mccann***********53D8247551080
186mikesaut**************52D6466683319
187fantastik**************52D9151004126
188capito***********52D7750832519
189acheson*************52D6463851027
190kdauto**********52D9438701843
191locatio************52D6652531089
192maplecity**************52D8454751822
193autopr*********52D8741701055
194candrauto****************52D8954681824
195protech***********52D7739701075
196theau*********52D7954651052
197mckinneyaut********************52D8643633035
198sethm*********52D8450651053
199lynnsaut*************52D6454581078
200cba*****51D7246851832
201autore**********51D6443681077
202martinsa*************51D7445651854
203calaut***********51D577048082
204chaseauto****************51D8436651071
205campan*********51D8244701050
206safta*******51D8364681811
207autorepai***************51D6549501090
208seyde*********51D5246751078
209rawcli***********51D7653501862
210mlpauto************51D5743751078
211collegest***************51D8259701027
212skipsa***********51D8433801845
213premierau**************51D6459801823
214dupontser**************51D8139851042
215island**********51D6953551073
216generalaut******************51D5958801833
217fixitforw***************51D7463601833
218truste***********51D7449751043
219maclan**********51D840904155
220mrquic*********51D6462801820
221girling*************51D766045867
222duffys**********50D8954751011
223autorepai***************50D8429501094
224quality*************50D970832560
225mein*******50D9440601835
226eastern***********50D7665481837
227autorepai***************50D7652601844
228actireser**************50D6959431069
229billsauto***************50D7150501078
230lindersa*************50D7355651045
231bozemanco***************50D6246681856
232theca********50D8245651047
233autoca**********50D8942751030
234jacksaut*************50D7931701858
235superiora***************50D8219651089
236sparks*********50D8444681831
237gsaut*********50D767545046
238hallsa***********50D7154682625
239ethanalle***************50D8241411090
240forestbro****************50D5740751078
241northbend**************50D5463851818
242heiskell**************50D7654552532
243dpaut*******50D7747511069
244hpauto**********49F7637751050
245stres*********49F766660823
246sunauto***********49F6758501060
247rubensauto******************49F6656501854
248catonau************49F7654681030
249freemana*************49F6659501060
250tohaa*********49F6958501060
251madhatter**************49F7653652021
252rnsauto************49F6230751078
253mangoau************49F7547633027
254oktir********49F6658751028
255becksg*********49F7449781029
256mdca*****49F7943651052
257willsa**********49F840702589
258kcsaut***********49F7142651059
259automotiver******************49F8944801015
260terrysser**************49F8928551867
261aposhia***********49F7955701811
262cornerston****************49F844375268
263vlauto**********49F8655701013
264oldox********49F9136602535
265tapco********48F7931581070
266frontrang***************48F7432651070
267advancedau****************48F8240651047
268jsnaut***********48F8943701026
269punahoua**************48F7438851818
270questau*************48F5959851018
271sulphura*************48F595785186
272ezautorepa****************48F6456582035
273gurneysa*************48F942903327
274raleigh************48F5461751825
275quality************48F7934501869
276adva*******48F7936851026
277countrya*************48F5235801070
278servic***********48F6955851010
279themech************48F7658601821
280gemauto***********48F7954701016
281feeneya*************47F5459851019
282burnet*********47F645785108
283broadwa***********47F6454851011
284agens********46F8718651058
285tricount**************46F695080109
286aaa****46F4451501086
287capitol************46F5460751018
288turbo********46F7939601829
289zzaut*******46F644585188
290rod*****46F6956481833
291locations**************45F8943551023
292fmauto**********45F7430601058
293dunritea*************45F5458781017
294centralne**************45F644785107
295myaut*******45F7359501026
296americ***********45F7436601050
297blairs**********45F595780106
29812thstr***********45F7446501046
299atss*****45F6735551064
300billsa***********45F5663681019
301haller***********45F695070186
302bimmer*********45F7922611062
303arizonaaut*****************44F5956681019
304tonysautos****************44F8423651045
305bar.******44F72144310100
306accurat*************44F7138501846
307discounta***************44F644385108
308northeas**************44F6456701011
309maineau*************44F7439731017
310autotechn***************44F5459681021
31198auto***********44F723975188
312a1auto***********44F845701853
313stillwate***************44F7434481063
314soaut*********44F8924651033
315salemaut**************44F6446801011
316capt*******44F910701067
317higginsa*************44F5459681020
318rezau*********44F7456501019
319aspenau************43F914781043
320ageesauto****************43F8230481050
321autorepai***************43F7405018100
322texasau*************43F615445055
323performa*************43F6937801011
324firestoneco******************42F7723701035
325arkansasti*****************42F5945751013
326calautob*************42F4461501040
327russella**************42F5945751011
328delawareaut******************42F594380109
329ccaut*******42F673880107
330madisonm*************42F5736451073
331prestigea***************42F6439801011
332patir*********42F594480109
333franklina****************42F644470187
334abraa*******42F700582080
335aoneautom***************42F5550701015
336tenleytow***************42F878701044
337jensk*********41F6932701813
338ramseyaut**************41F594180105
339portlands****************41F6429751813
340dalesau************41F5951651012
341alexandersi*******************41F7912751035
342iwena*******41F5441801011
343ohioautoc***************41F6628701033
344jimeste***********41F5253651018
345russoauto***************41F843755157
346brookin***********41F6438751014
347rogersaut***************41F6239751012
348evolution**************41F5933801811
349tonymar***********41F6924851013
350arctic**********40F6242352435
351moores**********40F544775105
352cars******40F8218451054
353tierrad*************40F5440801010
354coreysof*************40F6925801013
355tiresan***********40F643975105
356completeauto********************40F5241751014
357ridgeline**************40F5933801012
358deansautom****************39F6423801013
359thecarc*************39F6930681014
360complet*************39F592550075
361roysa*******39F7133401044
362lincolnau**************39F6257401017
363midohioa*************39F544175108
364elitea*********39F841581847
365tmaa*******39F6926751013
366craftsma*************39F940751018
367bigot********39F7628501031
368benzs********39F740611067
369vulcanti*************38F543075189
370qualityt*************38F592980107
371alaskaau*************38F5136351067
372manhatt*************38F5036401059
373sampso**********38F543380107
374cali*******38F727503042
375midlan**********37F494268106
376hoffsau************36F543370107
377gopin*********36F5934631010
378freedo*********35F5929601011
379fairway-**************35F760801011
380mikesa***********35F5647251032
381jerrysaut**************34F3444381044
382a1autore**************33F666701015
383timsqu*********33F710751013
3841stchoice***************32F643835017

Frequently Asked Questions

What is the average AISO score for auto repair / body shop websites?

The average AISO score for auto repair / body shop websites is 52 out of 100. This is based on a scan of 384 sites in the automotive industry. The score combines five dimensions: SEO (76), readability (47), engagement (70), AEO (18), and WCAG accessibility (48).

How do auto repair / body shop websites perform on accessibility?

The average WCAG score is 48 out of 100. Many auto repair / body shop websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are auto repair / body shop websites ready for AI search engines?

Not yet. The average AEO score is 18 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 21% of auto repair / body shop sites have no schema markup at all.

What is the biggest weakness for auto repair / body shop websites?

The weakest dimension is AEO, with an average score of just 18. This represents the area where auto repair / body shop websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Auto Repair / Body Shop Website Score?

The average auto repair / body shop website scores 52/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Auto Repair / Body Shop Website Audit Report - AISO Studio | AISO Studio