What is the biggest weakness of beauty / skincare products websites?

The biggest weakness for beauty / skincare products websites is AEO, with an average score of just 13 out of 100. This means most sites in this vertical have significant room for improvement in this area.

Beauty / Skincare Products Website Audit Report - AISO Studio

Overview

The beauty / skincare products industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 264 sites is just 47 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for beauty / skincare products sites is SEO, with an average of 75. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 47, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 63% of beauty / skincare products websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

AISO Score

SEO

Readability

Engagement

AEO

WCAG

Key Findings

63%

Score Below 50

More than half of sites in this vertical are underperforming.

23%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most beauty / skincare products websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 264 beauty / skincare products websites, here's what stands out most. These are the three most important points from the data.

Most sites score poorly overall. An average AISO score of 47 means the typical beauty / skincare products website misses more than half of what modern search and AI systems look for.
AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
Basic technical issues are widespread. 23% of sites lack schema markup. 9% have no Open Graph tags. These are quick wins that most sites have not addressed.

Bottom line: The beauty / skincare products industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 264 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

117

50-59

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

15 (6%)

84 (32%)

165 (63%)

Dimension Breakdown

Average scores across all 264 beauty / skincare products websites for each scoring dimension.

SEO

Readability

Engagement

AEO

WCAG

Full Results

The table below lists all 264 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the beauty / skincare products space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	sknatfr************	69	C	84	61	90	18	100
2	bestpur*************	67	C	95	70	73	30	67
3	aurorad*************	67	C	89	52	95	10	100
4	maker********	64	C	94	27	90	43	80
5	skinbou************	64	C	92	49	73	20	100
6	wvsk******	64	C	79	69	68	10	100
7	luxelou*************	62	C	89	39	85	18	93
8	fargo********	62	C	74	71	75	10	86
9	everlasti**************	62	C	84	64	85	36	33
10	southtulsa******************	61	C	90	25	73	40	92
11	bham*******	60	C	84	47	80	18	77
12	faciale*************	60	C	86	34	68	26	100
13	shopi*******	60	C	70	66	73	10	88
14	theaesth**************	60	C	85	45	70	25	83
15	sgessen***********	60	C	74	76	60	10	82
16	calo*******	59	D	89	44	70	18	87
17	westend************	59	D	89	66	60	18	62
18	collinc*************	59	D	84	69	85	18	27
19	theros***********	59	D	97	52	70	10	68
20	medpaks************	58	D	95	0	85	37	96
21	meadowl***********	58	D	81	67	80	18	35
22	crawford*************	58	D	92	49	73	18	59
23	skn*****	58	D	89	21	80	33	84
24	rmao*****	58	D	95	22	80	30	79
25	rimon********	58	D	97	50	85	10	50
26	millermar***************	57	D	84	39	65	10	100
27	wmip*****	57	D	86	42	75	35	46
28	reluxm*********	57	D	90	15	80	30	91
29	mtpleasan****************	57	D	87	38	60	25	90
30	nashville**************	57	D	89	37	70	10	90
31	wvne******	57	D	86	45	85	26	39
32	rejuv*******	56	D	86	29	80	18	78
33	amaraskin***************	56	D	95	25	55	30	90
34	dsmcoa***********	56	D	92	39	75	10	74
35	weilerpla***************	56	D	79	65	73	10	50
36	myabou*********	56	D	87	48	80	20	47
37	kuykendal****************	56	D	94	21	73	10	100
38	dermac*********	56	D	89	61	60	18	50
39	ritua*********	56	D	100	8	70	30	90
40	conway**********	55	D	64	57	58	18	87
41	beauty***********	55	D	84	40	70	27	58
42	stores.b**************	55	D	82	51	50	10	90
43	baskina*************	55	D	82	37	80	32	47
44	rosea*********	55	D	76	51	65	35	50
45	longj*******	55	D	97	37	85	30	19
46	presleyskin********************	55	D	74	43	75	10	82
47	lousorg***********	55	D	69	66	45	25	69
48	shop******	55	D	74	59	73	10	59
49	theskinb**************	55	D	79	48	60	10	90
50	biokosme**************	55	D	84	37	85	10	63
51	facialplas*****************	55	D	92	16	80	10	100
52	built********	54	D	92	21	90	26	45
53	derm*******	54	D	84	46	60	10	77
54	modern**********	54	D	86	29	80	10	75
55	inna*******	54	D	81	45	75	25	44
56	bostonm***********	54	D	89	44	75	18	46
57	michae***********	54	D	82	44	63	28	55
58	zenaest*************	54	D	97	24	70	10	82
59	paea******	54	D	84	52	70	10	52
60	townl*******	54	D	84	45	85	10	44
61	beyondw*************	53	D	89	20	70	25	73
62	drdev*******	53	D	84	41	70	10	68
63	drsuza**********	53	D	82	24	68	10	100
64	delawa***********	53	D	81	54	73	10	47
65	theark**********	53	D	75	43	65	10	82
66	cbskin***********	53	D	64	59	85	10	44
67	omaha*******	53	D	77	59	50	10	71
68	ceco*******	53	D	84	48	63	25	46
69	skinm*********	53	D	76	36	85	10	63
70	built*********	53	D	92	25	83	26	42
71	pdxmo*********	53	D	89	35	85	26	27
72	xenan********	53	D	94	17	78	25	60
73	epicentr*************	53	D	94	28	75	18	60
74	members.som*******************	53	D	79	54	60	18	53
75	cfabeauty***************	53	D	78	30	80	18	67
76	avenue**********	52	D	77	71	60	10	31
77	swhs-*********	52	D	82	40	60	10	78
78	acwplast*************	52	D	87	35	90	18	26
79	kellit**********	52	D	76	49	90	10	31
80	lazad*******	52	D	89	41	55	10	73
81	gatewayl**************	52	D	71	51	70	10	58
82	aneum*********	52	D	77	34	68	10	85
83	dermgr*********	51	D	84	44	68	10	50
84	indiana************	51	D	69	77	38	0	70
85	era-wel*************	51	D	80	32	55	10	90
86	edinas***********	51	D	79	37	78	25	33
87	keyston*************	51	D	92	16	75	10	77
88	cumberl***********	51	D	82	41	65	36	30
89	dermatologi*******************	50	D	76	22	73	18	73
90	trilogyla**************	50	D	81	54	65	25	18
91	flamin*********	50	D	79	50	78	10	27
92	michiganadv*******************	50	D	61	51	75	10	55
93	msplast*************	50	D	84	50	58	10	50
94	amou*******	50	D	89	39	60	18	45
95	skinl********	50	D	78	22	70	10	88
96	islan*********	50	D	76	54	60	18	35
97	seatt*********	50	D	72	50	80	10	33
98	nuima********	50	D	76	59	55	10	50
99	discover*************	50	D	74	44	85	18	21
100	skinwe**********	49	F	59	54	65	10	56
101	isank********	49	F	79	41	50	10	73
102	ariamedic****************	49	F	78	29	55	10	88
103	thebea***********	49	F	58	57	50	10	75
104	wellness**************	49	F	89	0	80	10	89
105	lafaye***********	49	F	74	39	70	35	20
106	remedy**********	49	F	84	0	73	18	90
107	blooml***********	49	F	82	35	50	10	77
108	reflectli**************	49	F	81	56	63	0	41
109	beautif************	49	F	71	42	60	10	67
110	pelleme************	49	F	89	38	63	10	46
111	lilyandlav*****************	49	F	69	48	63	10	54
112	cien******	49	F	92	32	50	38	32
113	vivazme************	49	F	84	50	60	18	29
114	auburnmed**************	48	F	74	40	50	10	73
115	builtin***********	48	F	92	4	85	26	45
116	skincar************	48	F	79	51	55	10	44
117	lwski*********	48	F	52	73	55	10	42
118	sulliva************	48	F	71	33	60	10	75
119	builti***********	48	F	92	10	78	26	45
120	billingsd**************	48	F	71	49	68	10	38
121	skinne*********	48	F	55	32	83	10	71
122	scrap*********	48	F	79	19	70	10	73
123	serenit*************	48	F	42	68	50	10	70
124	kfm*****	48	F	79	30	50	10	82
125	rejuvenationc**********************	48	F	81	43	61	10	44
126	stcroix************	48	F	77	26	55	18	75
127	303mag*********	47	F	79	47	65	10	29
128	jolime*********	47	F	81	39	53	10	57
129	seapor***********	47	F	74	39	50	15	62
130	lakme********	47	F	77	27	60	10	75
131	skincar*************	47	F	71	49	70	10	33
132	prideof*************	47	F	62	39	63	10	69
133	cosmeticsu*****************	47	F	72	28	80	18	42
134	exquisi***********	47	F	76	84	48	0	7
135	kalonme************	47	F	74	24	63	10	75
136	vermontski****************	47	F	84	43	50	10	50
137	gloaestheti******************	47	F	76	39	65	10	44
138	intern***********	47	F	89	22	85	18	21
139	phxs*******	46	F	81	35	80	10	19
140	skin******	46	F	81	41	78	10	13
141	moh*****	46	F	74	20	60	10	78
142	seenthe************	46	F	78	34	85	10	22
143	drmark*********	46	F	81	30	73	18	30
144	missoula**************	46	F	71	31	63	10	64
145	montanata***************	46	F	69	33	55	0	89
146	ariel********	46	F	77	16	55	10	90
147	ohioma**********	46	F	86	34	80	10	17
148	beaut*********	46	F	56	37	85	25	25
149	seamis***********	46	F	87	0	80	10	68
150	heyrh*******	46	F	76	20	83	25	26
151	coastalbea*****************	46	F	75	24	55	10	82
152	ridermi************	46	F	71	16	68	10	80
153	pinevi**********	46	F	59	50	40	10	78
154	green*********	46	F	76	48	50	10	46
155	resultsby**************	46	F	67	43	55	10	60
156	prettypleas******************	46	F	62	67	25	10	64
157	northernwyomi************************	46	F	84	17	78	10	47
158	builtin************	45	F	92	0	70	26	47
159	chaemanu*************	45	F	57	21	65	18	77
160	atlanta************	45	F	69	39	80	18	14
161	tenobab***********	45	F	66	41	58	10	50
162	voyant**********	45	F	79	37	60	10	38
163	beauty**********	45	F	71	49	65	10	25
164	louisiana**************	45	F	67	41	30	0	100
165	downe*******	45	F	84	0	85	25	38
166	spicydar**************	45	F	84	35	70	10	23
167	cleanbea*************	45	F	71	34	78	10	33
168	andreas************	45	F	64	45	66	10	38
169	dermaco***********	45	F	74	40	60	10	41
170	yesorgan**************	45	F	51	59	58	10	44
171	plasticsurge********************	45	F	74	34	50	10	67
172	newlifep*************	45	F	86	7	70	10	70
173	skinf*******	45	F	69	39	50	10	64
174	seph*******	45	F	66	37	65	10	50
175	locations.*****************	44	F	76	19	50	35	46
176	alyeskaa*************	44	F	73	30	63	0	62
177	meltpr**********	44	F	45	52	38	18	75
178	mwil*******	44	F	35	55	48	10	75
179	skintu***********	44	F	69	49	55	10	33
180	spryskina**************	44	F	64	64	50	10	18
181	bostonmedi*****************	44	F	76	5	58	10	93
182	drandre***********	44	F	74	21	60	10	66
183	totals*********	44	F	64	54	50	10	41
184	builtin***********	44	F	87	0	78	18	47
185	buil*******	43	F	87	3	70	18	50
186	california******************	43	F	61	14	68	10	76
187	stores.s**************	43	F	71	41	60	10	32
188	siouxvalle*****************	43	F	64	42	55	10	46
189	modern**********	43	F	57	50	35	10	64
190	bliss*******	43	F	54	43	75	10	30
191	peergr*********	43	F	79	25	75	10	23
192	limeski***********	43	F	61	42	50	10	57
193	radiantw*************	43	F	69	38	30	0	90
194	vogu*****	43	F	71	12	50	10	89
195	purees***********	42	F	70	16	50	10	82
196	symmetrym**************	42	F	45	53	55	10	44
197	ballert***********	42	F	74	29	68	18	21
198	corbinc************	42	F	66	37	45	18	43
199	pips******	42	F	76	13	50	10	75
200	weste********	42	F	69	28	40	0	90
201	revivep***********	42	F	66	49	40	10	41
202	thede********	42	F	72	14	60	18	57
203	spellboun**************	41	F	61	41	55	10	35
204	naturalbe**************	41	F	55	43	73	10	16
205	sadi******	41	F	82	0	75	10	50
206	msnew*******	41	F	74	39	50	10	29
207	chery********	41	F	76	39	55	10	20
208	skinnovati****************	41	F	57	27	50	10	73
209	coastalder****************	40	F	71	50	30	0	47
210	mycoas***********	40	F	84	37	55	8	12
211	johnsond**************	40	F	47	66	50	10	11
212	kat*****	40	F	72	40	55	10	20
213	nfsk******	40	F	79	25	73	10	12
214	dermuss***********	40	F	67	52	60	0	10
215	wesav*********	40	F	72	0	50	10	89
216	palis*******	40	F	61	64	40	0	27
217	glowskincare********************	39	F	54	37	50	25	24
218	starsiak**************	39	F	72	26	43	10	52
219	theskynd*************	39	F	71	29	30	0	78
220	santafemed******************	39	F	72	0	75	10	48
221	phanomena***************	39	F	62	22	50	10	62
222	lovemy*********	39	F	66	28	50	10	43
223	idahot**********	38	F	61	52	30	0	47
224	kcskin**********	38	F	61	37	50	10	32
225	unfilter**************	38	F	66	23	50	10	44
226	godekc*********	38	F	82	0	55	10	57
227	vareg*********	38	F	61	27	48	0	60
228	virginiask*****************	38	F	49	42	50	10	41
229	treso*********	38	F	66	26	50	10	40
230	rosewood**************	37	F	72	22	55	0	43
231	naturallym****************	37	F	61	32	43	10	39
232	dermwa***********	37	F	84	0	78	10	15
233	realyoupl****************	37	F	59	40	30	0	60
234	ambia*********	37	F	67	0	58	10	67
235	washin***********	37	F	83	0	80	10	17
236	faceco**********	36	F	64	29	38	0	58
237	aesth*********	36	F	69	17	60	18	14
238	hazela*********	36	F	61	20	50	18	36
239	leesstud*************	36	F	64	0	58	10	65
240	aestheti**************	36	F	46	35	30	0	78
241	nativebea**************	36	F	72	0	50	10	64
242	theba*******	36	F	49	36	50	10	32
243	nevadas***********	35	F	54	11	43	10	73
244	vaultskin***************	35	F	72	28	38	0	38
245	redickbe**************	34	F	52	42	43	0	29
246	untouch************	34	F	72	19	20	15	55
247	fairy********	34	F	57	12	80	10	9
248	gloskinae**************	34	F	69	0	43	10	65
249	ctsk******	33	F	57	0	50	10	64
250	lockwoo************	33	F	74	0	30	0	79
251	lenoxs***********	33	F	59	33	45	8	18
252	ewg****	33	F	64	0	75	10	19
253	sanovade*************	32	F	76	26	25	0	38
254	rarebea*************	32	F	59	7	68	10	22
255	brendal*************	32	F	41	37	50	10	14
256	preston*************	32	F	61	35	23	0	42
257	f6s****	31	F	20	68	8	0	57
258	lovebe***********	31	F	74	0	63	10	11
259	abodye**********	31	F	59	33	43	0	17
260	theskinsp***************	30	F	59	0	60	10	30
261	capecod************	27	F	49	14	50	10	14
262	themari***********	27	F	49	0	35	10	54
263	theskint**************	23	F	52	0	50	10	3
264	aboutfa***********	22	F	62	17	20	0	11

Frequently Asked Questions

What is the average AISO score for beauty / skincare products websites?

The average AISO score for beauty / skincare products websites is 47 out of 100. This is based on a scan of 264 sites in the ecommerce & retail industry. The score combines five dimensions: SEO (75), readability (35), engagement (62), AEO (13), and WCAG accessibility (55).

How do beauty / skincare products websites perform on accessibility?

The average WCAG score is 55 out of 100. Many beauty / skincare products websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are beauty / skincare products websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 23% of beauty / skincare products sites have no schema markup at all.

What is the biggest weakness for beauty / skincare products websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where beauty / skincare products websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO checks meta tags, schema markup, headings, and other signals search engines use to crawl and index pages.
Readability looks at sentence length, word complexity, and plain language. Higher scores mean easier reading.
Engagement counts headings, lists, bold text, images, and other elements that make content easy to scan.
AEO checks if AI engines can find and cite the content. It looks for FAQ sections, direct answers, and structured data.
WCAG tests for color contrast, alt text, ARIA labels, and proper HTML. It follows the W3C accessibility guidelines.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Beauty / Skincare Products Website Score?

The average beauty / skincare products website scores 47/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit