A
AISO Studio

Is your brewery / winery website keeping up? Here's what the data shows.

Brewery / Winery Website Audit Report

We scanned 317 brewery / winery websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Restaurant & Hospitality · Sample size: 317 sites · Scan date: March 14, 2026

Overview

The brewery / winery industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 317 sites is just 48 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for brewery / winery sites is SEO, with an average of 71. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 48, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 54% of brewery / winery websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

48

AISO Score

71

SEO

44

Readability

62

Engagement

13

AEO

51

WCAG

Key Findings

54%

Score Below 50

More than half of sites in this vertical are underperforming.

28%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

10%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most brewery / winery websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 317 brewery / winery websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 48 means the typical brewery / winery website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 28% of sites lack schema markup. 10% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The brewery / winery industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 317 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
6
30-39
48
40-49
118
50-59
121
60-69
24
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
24 (8%)
D
121 (38%)
F
172 (54%)

Dimension Breakdown

Average scores across all 317 brewery / winery websites for each scoring dimension.

SEO
71
Readability
44
Engagement
62
AEO
13
WCAG
51

Full Results

The table below lists all 317 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the brewery / winery space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1roosterso**************67C9155902679
2bost******67C9160833467
3aonepi***********66C8165836134
4ironfo***********66C8253951890
5boozin***********66C9450905341
6alas******65C8156903365
7embrace*************65C89651003327
8dirtfar************65C8964801090
9travel***********64C9155902561
10floridake***************64C8275701083
11souther***********64C8969831857
12brewtr**********64C9450902565
13highlan************64C7280701089
14hopcu*********63C9763653353
15onedelig*************63C8164833350
16pivotal***********63C8242803882
17delawa***********62C94491001847
18insid*********62C8956834139
19ilovenew**************62C7067903639
20rscott*********61C8462851854
21alaska*********61C8955851070
22prairi*********61C7772601090
23vinest***********60C746775877
24visitcen**************60C8940801887
25redcro*********59D7258751090
26metro*********59D9459751843
27redrive************59D6956751093
28beerva**********59D8856803626
29utahb********59D7466601090
30ctpo******58D9449803326
31fmbr******58D9718901094
32beerin***********58D8663902613
33southernm***************58D8954752641
34batson*********58D8946651883
35starkbrew**************58D82279010100
36diamondsp***************58D6971552567
37garrettsm**************58D6473601086
38westbro*************58D6968601090
39visit********58D8645751875
40lonetree*************57D8937753355
41waikiki***********57D7660601085
42stillfi*************57D8458853315
43treeho***********57D8149903324
44nhbe******57D72581002618
45ny.ea*******57D8941651879
46hopfarm*************57D8447701080
47narraga*************57D8454552571
48tfbre********57D7460601090
49lostc*********57D8271781038
50wvtou********57D8959901820
51halfful************56D6948751089
52riggs********56D6465651869
53luab*******56D6563751070
54brickya************56D8461752525
55silverbra**************56D945790189
56farmacy***********56D924660882
57royaloa************56D7756751856
58crossroa*************56D7769663325
59longt********56D6469851044
60virgini***********56D7257601090
61virgi*******56D7739801878
62washi*********56D8053602861
63colora**********55D74436010100
64creaturec***************55D7946632668
65revb*******55D6966501085
66brewlin************55D7749751070
67darknes*************55D6266803323
68abit*****55D8960651045
69griffinclaw******************55D6960601080
70springfie***************55D7456551088
71schill***********55D7750601090
72visit*******55D7444902642
73palaceci*************55D7947601092
74millcree**************55D7171751038
75vermont***********55D8669701817
76brillia************55D8223832573
77boulde*********54D6755751855
78boule********54D7959601064
79fallsc***********54D7243751870
80libguid***********54D5541801890
81visi*******54D849853373
82squareo*************54D7247751070
83philips************54D6248851863
84drinkit*************54D8630652575
85capemay***********54D7475601040
86newjerse**************54D8921832069
87greatlak*************54D7968501853
88twinpeaks**************54D8160801033
89redrock***********54D8443651073
90backyard*************54D8969651027
91goatisla*************53D7642733343
92skagway***********53D7450601867
93arkan*******53D7753651061
94willimantic******************53D7456801040
95riversa************53D7955652637
96souths***********53D6748652663
97pineyriv*************53D7945751062
98visitgreat****************53D7962751823
99southwes**************53D6868501858
100stoneclo*************53D7441601090
101thebrewer**************53D6664653325
102elysian***********53D6477701035
103redbe*******53D8758602627
104atlasbr***********53D8454731830
105folklorebre******************52D8248551071
106dogf*******52D74355018100
107floridaa*************52D7247601080
108labelle*************52D8165601826
109visitsout**************52D7650801042
110bayoutec*************52D6764601055
111urban*********52D6860651056
112thecolu*************52D845955850
113upstrea************52D7161601057
114woodstock**************52D5257701864
115otherha*************52D6656601073
116evilt*******52D7444531090
117crowpea************52D6266851026
118properb************52D7961631832
119portcit************52D7643603350
120freefo**********52D5779331082
121beermo***********51D6239651093
122silver*********51D7446581073
123bentonvi**************51D7157681046
124cmbr******51D50634010100
125bentiro************51D7161731032
126mudhe*********51D8463731010
127brookly************51D5962751044
128wickedwe*************51D7939611072
129southerns**************51D6947751056
130screecho*************51D6463401080
131wyocraftb***************51D5276501062
132grove*********50D4761731058
133mccal*********50D6952501073
134enjoyi***********50D7952581050
135mas*****50D8906818100
136surlyb**********50D7163651824
137krosstra*************50D8165601816
138visital*************50D7243651064
139thebron************50D7150551857
140driftprair*****************50D716050073
141grandfi************50D726238082
142experienc***************50D5553601870
143firehou*************50D7951601837
144yeehaw***********50D6660581052
145travelw************50D7918551898
146avondal************49F697740844
147millstre*************49F6967601030
148lexingto**************49F7141751050
149redpan*********49F6662501056
150tinmill***********49F6263731031
151jjbr******49F6655681835
152drekker***********49F6471681021
153millersb**************49F7460501047
154rightpro**************49F5458801038
155fatebr*********48F845260039
156ctvi*******48F6964602012
15752west***********48F697550038
158kentuck************48F6750531064
159revisio************48F7448751029
160bridgeandt****************48F6962601029
161laughing**************48F7168501029
162jackal***********48F7938731038
163washingt**************48F6960681814
164church*********48F745145078
165stoneb**********47F6740701842
166hawaiib************47F7445551050
167idahob**********47F784643073
168goso******47F6460631817
169biggr*******47F7631681053
170martincity******************47F815755824
171chandel***********47F5056701046
172kinka********47F5952501069
173smutt*********47F6471501030
174southerno**************47F587730067
175visitrh*************47F8222831835
176lancast*************47F6957751014
177tailga**********47F895055040
178southerns**************47F746350042
179hellobur*************47F5951652630
180bbaybr*********47F715443069
181weatheredg****************47F795865108
182netbr*********47F6851601047
183thebr********46F6955551037
184coloradob**************46F6056431850
185scratc*********46F6456651030
186sunking***********46F5938701060
187citybarr*************46F6153501060
188timberya*************46F7142551056
189mississip**************46F5953501060
190mothers***********46F6270451822
191raggedisl**************46F6937751040
192apponau************46F5040601870
193elkton***********46F713250878
194lakefro*************46F7147652019
195copper**********46F5674351050
196goodpeop*************45F497630070
197denali***********45F745448050
198visitsout****************45F5727651077
199mahaloa***********45F596730067
200konabrew*************45F7632751033
201matchwo*************45F743548082
202iowab*******45F6434651058
203trave*********45F723850075
204visitfr***********45F6229601867
205lazyma**********45F545848064
206visi*******45F810601099
207steelhan*************45F6456651813
208loneoak*************44F5552681030
209bowandar**************44F763860050
210carolin************44F6440431564
211brickto*************44F6155451044
212smoky-mt*************44F4766601026
213wiscobrewe****************44F729752550
214bigbeac************43F6150501040
215sierra**********43F647551893
216newengla*************43F6916501880
217visit*********43F8436601022
218parlorci*************43F3964402542
219oklahomaa**************43F4949551053
220newsout************43F5767451028
221oldtexa************43F5730501080
222utahal**********43F744265184
223point********43F796501094
224unta*******43F6514601082
225santan***********42F7939551023
226fourp********42F496653031
227mainebe*************42F647230033
228falling***********42F544165054
229forgotten***************42F7937501032
230nhbre********42F740601089
231members.m**************42F764065184
232rumorb**********42F594555054
233wilmingto***************42F790751850
234neuseriv*************42F6239581043
235fargom***********42F820703330
236ohi*****42F6217801835
237coopal**********42F576360105
238southdako***************42F4653501050
239giant*********42F4534701058
240windrive**************42F6947551025
241oceanla************42F720752548
242gravity*************41F524048863
243dustbow************41F5244651033
244georgia*************41F6226481067
245madpa********41F740732547
246centerpo**************41F4942501060
247mainebre*************41F890631845
248newme********41F6233701819
249ohiocr***********41F861578184
250zerogra************41F546645030
251mountains***************41F5955551018
252backfo***********40F565938041
253alaska*********40F720652550
254bethany***********40F6148501025
255newholl***********40F660601086
256pryesb**********40F79060870
257bridger***********40F723765811
258603br*********40F811160847
259tnbr******40F615145039
260tuppsb**********40F840801033
261experien*************40F7610731038
262visitl**********40F790601856
263roadhou*************40F5449501035
264mbcrest***********39F5727681033
265countryb*************39F4755601014
266argentabr****************39F447415060
267bells********39F860752510
268visit*********39F6936501028
269bigdog**********39F767751825
270ashlan***********39F614945829
271njbee*******39F713948033
272pennb*******39F7933501022
273fern*******39F764040825
274travel***********39F820751826
275puertoric**************39F5937601025
276rappsbar**************38F840731823
277lewisandc***************38F694350108
278bigsk*********38F5230601040
279tonopah***********38F5210631067
280ilov*******38F710651061
281craftb*********38F4924431075
282ct.craft*************37F573865160
283henm*******37F713520067
284makers*********37F643330858
285circlea*************37F590652546
286visi*******37F643560108
287ncbe******37F3553231857
288deschut*************37F640581859
289victor*********37F4523501067
290mauibr***********36F6927581012
291landgra*************36F760851014
292sockey*********35F723240033
293bertsb**********35F820651026
294maryla**********35F670601052
295wireroa************35F710581050
296thewashingt********************35F3760431014
297tgbr*******34F613430840
298massbre*************34F71040080
299mibe******34F620631835
300ncbiz********34F690501053
301lostwor***********34F641938056
302shin******34F790651811
303fossilco*************33F68040078
304noble********33F3046351041
305brewer***********33F740651020
306usbrewe***********32F620701811
307firststa*************32F611938050
308dcb*****32F59055062
309barrelho**************31F71050837
310uintab**********30F761130831
311wyoming*************30F59033078
312masonsbre***************27F59030060
313scbe******27F422750102
314goodwoo************26F472601014
315azwb*******24F45108071
316wedgewo*************22F65020825
317ndbrewe***********22F35025067

Frequently Asked Questions

What is the average AISO score for brewery / winery websites?

The average AISO score for brewery / winery websites is 48 out of 100. This is based on a scan of 317 sites in the restaurant & hospitality industry. The score combines five dimensions: SEO (71), readability (44), engagement (62), AEO (13), and WCAG accessibility (51).

How do brewery / winery websites perform on accessibility?

The average WCAG score is 51 out of 100. Many brewery / winery websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are brewery / winery websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 28% of brewery / winery sites have no schema markup at all.

What is the biggest weakness for brewery / winery websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where brewery / winery websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Brewery / Winery Website Score?

The average brewery / winery website scores 48/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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