Breweries and Wineries Craft Great Drinks. Their Websites Need the Same Craft.

Restaurant & Hospitality · 321 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Brewery / Winery Websites

A traveler asks an AI tool: "Best craft breweries to visit near Asheville with outdoor seating." Your taproom has mountain views and award-winning IPAs. But your website has no structured hours, no amenity data, and no FAQ. Across 321 brewery and winery sites, the average AISO score is 60/100. SEO averages 86. AEO hits 39.

Engagement scores 47 and readability sits at 76. A total of 12% fall below 50. Craft beverage makers care deeply about quality. That same care should extend to their web presence.

Schema markup is absent from 28% of brewery and winery sites. Without it, AI trip planners and local search tools cannot recommend your tasting room.

Why This Matters for Brewery / Winery

Craft beverage tourism is defined as travel motivated by visiting breweries, wineries, or distilleries for tastings, tours, and purchases. This sector is growing rapidly. AI travel tools drive an increasing share of visit decisions.

When someone plans a trip and asks AI for brewery recommendations, the AI looks for hours, location, amenities, and drink offerings in structured data. A website with just a logo and an Instagram feed gives AI nothing to work with.

LocalBusiness schema refers to structured data that tells search engines your business type, location, hours, amenities, and contact information. For breweries and wineries, this is the foundation of local and AI-powered discovery.

Craft beverage venues with structured data on their websites will be the ones AI travel tools recommend.

Key Findings

12%

Score Below 50

28%

No Schema Markup

10%

No Open Graph Tags

39/100

Avg AI Engine Score

Key Takeaways

•
Hours and location data is unstructured making it hard for AI to recommend your venue for day trips.
•
Drink menus are image-only locking product details away from search engines and AI tools.
•
Event information is outdated with past events still showing on many sites.
•
Schema markup is missing keeping venues out of AI-powered local recommendations.
•
Tour and tasting details are vague without pricing, duration, or reservation requirements.
•
Accessibility is weak with menu images and event pages failing basic WCAG standards.

Common Mistakes in Brewery / Winery Websites

Menu as image only — AI cannot read beer and wine lists from photos. Put drink names, styles, and descriptions in HTML text.
No event schema — Upcoming events, live music, and tasting sessions need Event schema with dates, times, and pricing.
Outdated content — Past events and seasonal menus still showing damage credibility and search rankings.
No tour or tasting FAQ — Visitors want to know about reservations, group sizes, tasting fees, and child policies.
Missing hours in structured data — Your hours might be on the page, but without schema, AI cannot parse them.

How to Improve Your Brewery / Winery Website

Add LocalBusiness schema with complete details. Include business type, hours, amenities (outdoor seating, food, parking), and contact info.
Put your drink menu in HTML text. List each beverage with name, style, ABV, and tasting notes in text format.
Add Event schema for all upcoming events. Include event name, date, time, price, and description.
Write FAQ sections for visitors. Cover reservations, tasting fees, food availability, pet policies, and group tours.
Update event and menu content monthly. Remove past events. Add seasonal offerings. Keep hours current.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

104

60-69

138

70-79

80-89

90-99

Grade Distribution

2 (1%)

39 (12%)

138 (43%)

104 (32%)

38 (12%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting content so AI tools can find and recommend your brewery or winery.

Why do breweries and wineries need website optimization?

Travelers use AI to find craft beverage destinations. Venues with structured hours, menu data, and amenity information get recommended. Those without it do not.

What schema should breweries use?

Use LocalBusiness (or Brewery/Winery) schema with hours, location, and amenities. Add Event schema for tastings and live music. Use Menu schema for drink offerings.

How do AI travel tools find breweries?

They read structured business data, menu content, event listings, and visitor FAQ sections. Sites with only images and social media links get skipped.

Should breweries put their full menu online?

Yes, in HTML text, not just images. Search engines and AI cannot read text in photos. Include beer/wine names, styles, and descriptions.

What accessibility issues affect brewery websites?

Image-only menus, event pages without proper date formatting, low contrast text on dark backgrounds, and reservation forms without labels.

How often should brewery and winery sites be updated?

Update menus and events at least monthly. Keep hours current for holidays and seasonal changes. Run a full audit before tourist season.

All 321 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	boozi********.com	81	A	75	99	92	64
2	aonep********.com	80	A	79	95	92	56
3	hopc******.com	78	B	65	99	89	64
4	bos***.com	78	B	75	95	90	57
5	ab***.com	77	B	71	100	91	53
6	lonetr***********.com	76	B	61	100	91	59
7	fargo********.org	76	B	65	100	81	64
8	insi******.com	75	B	65	99	87	55
9	wilming*************.com	75	B	65	98	80	62
10	embrac**********.com	74	B	46	99	93	67
11	onedel***********.com	74	B	52	95	91	67
12	crossr***********.net	74	B	61	95	94	54
13	atlas*********.com	74	B	63	100	82	58
14	trave********.com	73	B	64	95	64	74
15	fmb***.com	73	B	53	98	91	58
16	rivers*********.com	73	B	64	93	86	54
17	krosst***********.com	73	B	58	95	90	57
18	beerv*******.com	73	B	63	93	86	57
19	vermo*********.com	73	B	63	95	95	45
20	dirtfa*********.com	73	B	58	95	93	53
21	stone*******.com	72	B	71	100	63	59
22	ctp***.com	72	B	66	99	80	50
23	florida*************.com	72	B	63	83	96	50
24	south*********.com	72	B	60	97	94	45
25	silverb************.com	72	B	61	99	89	45
26	ashla********.com	72	B	63	97	85	48
27	goatis***********.com	71	B	48	97	91	57
28	delaw********.com	71	B	52	99	81	60
29	labell**********.com	71	B	60	92	93	47
30	rigg*****.com	71	B	61	77	91	57
31	ilovene***********.com	71	B	52	80	94	64
32	souther************.com	71	B	50	97	81	67
33	visi*****.com	71	B	65	99	77	51
34	hellob***********.com	71	B	54	92	82	62
35	backya***********.com	71	B	60	94	93	44
36	rooster************.com	70	B	38	95	85	74
37	stillf**********.com	70	B	48	84	90	64
38	farma*********.com	70	B	63	98	86	38
39	visitgre**************.org	70	B	48	92	90	57
40	vis*****.com	70	B	53	95	78	64
41	wvto*****.com	70	B	38	98	90	67
42	beeri********.com	69	C	48	73	93	67
43	grov******.com	69	C	48	75	91	68
44	bats*******.com	69	C	53	99	83	49
45	bricky*********.com	69	C	38	100	90	59
46	wash******.org	69	C	58	100	84	42
47	alas*******.com	68	C	52	100	73	57
48	souther*************.com	68	C	38	100	86	62
49	redc*******.com	68	C	30	95	89	72
50	falls********.com	68	C	40	95	80	68
51	treeh********.com	68	C	48	89	83	59
52	royalo*********.com	68	C	30	100	88	66
53	thebro*********.com	68	C	40	97	88	57
54	twinpea************.com	68	C	48	99	90	46
55	oceanl*********.com	68	C	30	100	91	64
56	creatur*************.com	67	C	53	84	70	69
57	gos***.com	67	C	30	98	94	59
58	brewli*********.com	67	C	40	95	82	62
59	boul*****.com	67	C	40	98	90	52
60	martincit***************.com	67	C	42	97	93	45
61	brewt*******.com	67	C	40	99	82	59
62	chand*********.com	67	C	52	85	92	45
63	nhb***.org	67	C	61	65	87	55
64	coopa*******.com	67	C	58	67	98	47
65	ironf********.com	67	C	30	97	85	68
66	screec***********.com	67	C	53	97	88	37
67	ala***.org	66	C	40	95	87	52
68	alas*******.com	66	C	48	94	86	46
69	skagw*********.com	66	C	48	90	80	53
70	folkloreb****************.com	66	C	63	93	78	36
71	bentonv***********.com	66	C	40	97	94	45
72	ctv****.com	66	C	40	82	91	58
73	metr******.com	66	C	42	100	88	47
74	mudh******.com	66	C	38	100	85	52
75	bridgean**************.com	66	C	53	72	91	51
76	highla*********.com	66	C	52	85	97	35
77	laughin***********.com	66	C	40	94	93	48
78	experie*************.com	66	C	38	95	89	55
79	thebrew************.com	66	C	51	67	92	57
80	dc**.org	66	C	51	81	91	46
81	theb*****.com	65	C	53	92	82	41
82	boul*******.com	65	C	40	80	86	60
83	visitso************.org	65	C	52	88	82	46
84	enjoy********.com	65	C	40	98	81	53
85	thecol**********.com	65	C	38	99	91	45
86	philip*********.com	65	C	42	83	82	62
87	fireho**********.com	65	C	30	95	82	65
88	crowpe*********.com	65	C	48	70	95	53
89	elysi*********.com	65	C	30	82	96	63
90	trave********.com	65	C	65	99	44	57
91	avonda*********.com	64	C	30	87	96	55
92	four*****.com	64	C	40	77	93	53
93	c**.craftbeerlocal.com	64	C	51	75	72	62
94	visi******.org	64	C	48	100	66	52
95	iowa*******.beer	64	C	35	86	95	50
96	lua****.com	64	C	30	85	90	61
97	square**********.com	64	C	30	97	81	62
98	jjb***.com	64	C	40	90	87	50
99	smut******.com	64	C	63	70	93	30
100	603b******.com	64	C	52	77	85	46
101	greatl***********.com	64	C	40	95	89	42
102	prai*******.com	64	C	40	92	96	38
103	pivot*********.com	64	C	30	95	75	68
104	fer****.com	64	C	40	92	96	40
105	tailg*******.com	64	C	52	95	85	33
106	yeeha********.com	64	C	53	75	93	40
107	tupps*******.com	64	C	40	93	92	43
108	tfbr*****.com	64	C	40	86	91	48
109	lost*****.beer	64	C	30	83	92	62
110	red****.beer	64	C	25	94	90	59
111	lakefr**********.com	64	C	30	99	78	64
112	ark*****.com	63	C	48	92	84	36
113	color*******.org	63	C	35	83	83	61
114	willimant****************.com	63	C	40	85	85	52
115	hawaii*********.com	63	C	30	94	83	58
116	tgb****.com	63	C	40	86	97	37
117	visit*********.org	63	C	38	100	68	57
118	nevada*********.com	63	C	52	60	82	60
119	capem*********.com	63	C	30	92	95	47
120	diamond*************.com	63	C	38	83	95	45
121	drekk*********.com	63	C	28	90	94	53
122	southwe***********.com	63	C	30	93	94	47
123	narrag**********.com	63	C	30	91	91	54
124	lancas**********.com	63	C	53	81	85	40
125	newsou*********.com	63	C	35	80	93	51
126	millcre***********.com	63	C	30	92	95	47
127	steelh***********.com	63	C	48	77	88	45
128	santa********.com	62	C	42	100	76	42
129	barrelh***********.com	62	C	38	84	90	45
130	rev****.com	62	C	38	85	92	42
131	south********.com	62	C	25	90	85	62
132	bell*****.com	62	C	30	93	79	57
133	griffincl****************.com	62	C	40	84	89	42
134	redp******.beer	62	C	40	92	91	37
135	tinmi*********.com	62	C	48	72	91	40
136	woodsto************.com	62	C	28	81	87	62
137	schil********.com	62	C	48	85	81	42
138	n**.eater.com	62	C	48	88	75	43
139	otherh**********.com	62	C	30	94	86	52
140	brickt**********.com	62	C	30	85	89	56
141	hopfar**********.com	62	C	30	97	80	56
142	souther************.com	62	C	53	75	91	35
143	proper*********.com	62	C	30	83	90	57
144	beerm********.com	61	C	48	83	67	51
145	colorad************.com	61	C	28	93	85	52
146	matchw**********.com	61	C	40	88	86	41
147	scra*******.com	61	C	60	65	84	35
148	newho*********.com	61	C	25	89	93	48
149	springf*************.com	61	C	40	90	87	37
150	mothe*********.com	61	C	53	72	91	30
151	bridg*********.com	61	C	40	84	70	58
152	revisi*********.com	61	C	20	95	81	62
153	bentir*********.com	61	C	30	97	89	42
154	redriv*********.com	61	C	40	90	85	40
155	driftpr************.company	61	C	40	89	91	35
156	millers***********.com	61	C	30	100	90	36
157	grandf*********.com	61	C	40	94	89	30
158	raggedi************.com	61	C	30	93	84	50
159	vir*****.org	61	C	38	97	65	57
160	portci*********.com	61	C	38	92	76	49
161	visit*******.org	61	C	65	88	34	62
162	14thst*********.com	61	C	35	75	98	45
163	rsco*******.com	60	C	30	85	90	46
164	dustbo*********.com	60	C	40	85	78	45
165	madp*****.com	60	C	30	91	78	52
166	parlor***********.com	60	C	35	72	91	49
167	millst***********.com	60	C	30	83	92	45
168	vines********.com	60	C	20	91	96	47
169	surly*******.com	60	C	33	72	90	54
170	kink*****.com	60	C	48	77	84	35
171	njb*****.com	60	C	40	77	93	37
172	garrett************.com	60	C	25	82	96	47
173	stonec***********.com	60	C	40	97	74	42
174	landgr**********.com	60	C	30	94	83	45
175	visitce***********.com	60	C	38	95	73	46
176	long*****.com	60	C	40	72	94	40
177	washing***********.com	60	C	35	73	90	50
178	netb******.com	60	C	35	89	84	42
179	roadho**********.com	60	C	25	82	95	48
180	halffu*********.com	59	D	38	80	79	47
181	dog****.com	59	D	30	97	64	57
182	florid***********.com	59	D	35	89	81	42
183	52wes********.com	59	D	30	91	95	31
184	waiki*********.com	59	D	30	88	86	42
185	konabr***********.com	59	D	40	93	68	47
186	kentuc*********.com	59	D	40	82	81	40
187	cityba***********.com	59	D	35	89	80	42
188	lexingt***********.com	59	D	30	93	72	53
189	loneoa**********.com	59	D	30	85	86	47
190	urba******.com	59	D	43	72	83	45
191	pryes*******.com	59	D	30	86	81	50
192	pineyr***********.com	59	D	30	94	78	47
193	bowanda***********.com	59	D	50	89	76	28
194	evi*****.nyc	59	D	25	87	96	42
195	deschu**********.com	59	D	32	65	93	54
196	pen*****.com	59	D	50	100	61	35
197	appona*********.com	59	D	40	78	72	53
198	zerogr*********.com	59	D	40	77	94	33
199	wiscobre**************.com	59	D	71	92	28	50
200	utaha*******.com	59	D	43	73	78	47
201	gravit**********.com	58	D	35	83	67	57
202	wedgew**********.com	58	D	40	90	79	33
203	trav******.com	58	D	38	100	71	36
204	goodwo*********.com	58	D	30	75	93	41
205	darkne*********.beer	58	D	35	58	92	52
206	timber***********.com	58	D	35	85	81	42
207	circle*********.beer	58	D	25	81	82	57
208	lewisan*************.com	58	D	30	93	79	42
209	starkbr************.com	58	D	30	95	59	61
210	brookl*********.com	58	D	30	83	84	45
211	ncb***.org	58	D	30	65	86	57
212	palace***********.com	58	D	30	95	80	40
213	virgi*********.com	58	D	20	95	89	42
214	freef*******.com	58	D	25	79	96	42
215	rightpr***********.com	58	D	28	67	91	52
216	chur*******.com	58	D	40	90	81	31
217	wyocraf*************.com	58	D	35	75	96	33
218	denal********.com	57	D	20	95	86	40
219	cmb***.com	57	D	35	67	91	42
220	betha*********.net	57	D	35	85	81	37
221	idaho*******.org	57	D	43	78	82	33
222	mcca******.com	57	D	38	83	85	30
223	bayout***********.com	57	D	30	82	92	35
224	newm*****.org	57	D	30	94	57	60
225	visita**********.org	57	D	26	93	79	45
226	rumor*******.com	57	D	40	60	88	45
227	utah*****.com	57	D	25	77	91	45
228	elkto********.com	57	D	43	68	81	40
229	copp*******.beer	57	D	25	68	95	47
230	silv*******.com	56	D	33	90	78	35
231	fate*******.com	56	D	30	99	76	34
232	rappsba***********.com	56	D	48	94	52	38
233	hen****.com	56	D	47	75	90	18
234	mbcre*********.com	56	D	42	83	67	40
235	countr***********.com	56	D	20	83	86	47
236	libg*****.mnhs.org	56	D	27	78	73	57
237	drinki**********.com	56	D	30	95	56	57
238	upstre*********.com	56	D	20	95	90	35
239	wicked***********.com	56	D	30	93	70	45
240	oklahom************.com	56	D	40	85	77	30
241	weathere**************.com	56	D	28	100	62	47
242	windriv***********.com	56	D	20	95	80	43
243	big*****.com	55	D	30	95	60	47
244	maineb***********.org	55	D	35	90	65	40
245	mem****.mncraftbrew.org	55	D	25	81	77	47
246	neuser***********.com	55	D	48	60	69	47
247	visitr**********.com	55	D	42	97	30	62
248	southda*************.com	55	D	35	70	83	37
249	redro*********.com	55	D	25	99	75	35
250	bigbea*********.com	54	D	28	85	83	33
251	firsts***********.com	54	D	30	77	76	41
252	sock*******.com	54	D	35	95	69	30
253	iow*****.org	54	D	35	75	66	47
254	mississ************.com	54	D	28	79	83	37
255	vis****.com	54	D	48	92	29	57
256	caroli*********.com	54	D	38	68	74	40
257	souther************.com	54	D	35	80	97	11
258	jacka********.com	54	D	30	97	55	47
259	bbay*******.com	54	D	25	85	84	33
260	maineb**********.com	53	D	35	82	95	10
261	make*******.org	53	D	30	91	59	45
262	visi******.org	53	D	35	87	65	37
263	vis****.com	53	D	38	74	48	58
264	gian******.com	53	D	30	85	62	45
265	goodpe***********.com	52	D	25	67	96	30
266	fossil***********.com	52	D	35	87	72	23
267	visitsou*************.com	52	D	40	78	51	45
268	sunki*********.com	52	D	53	65	52	40
269	forgott*************.com	52	D	20	99	70	36
270	lazym*******.com	52	D	30	65	88	33
271	bigdo*******.com	52	D	53	90	10	62
272	westbr**********.com	52	D	25	74	93	27
273	tnb***.com	52	D	35	75	85	20
274	mountai*************.com	52	D	30	70	85	30
275	centerp***********.com	51	D	28	72	75	37
276	mauib********.com	50	D	20	94	62	40
277	mahal*********.com	50	D	28	68	96	15
278	nobl*****.com	50	D	35	45	83	38
279	bigs******.com	50	D	28	70	68	41
280	ro***.com	50	D	25	75	61	50
281	smoky-***********.com	50	D	25	52	92	37
282	brilli*********.com	50	D	30	68	49	62
283	puertor************.com	50	D	30	75	73	30
284	backf********.com	49	F	25	79	88	15
285	neweng***********.com	49	F	30	99	30	49
286	shi***.com	49	F	53	95	10	46
287	wyomin**********.com	49	F	37	55	86	23
288	poin*****.com	49	F	20	95	52	43
289	newjers***********.com	48	F	40	100	10	52
290	experi***********.com	48	F	38	94	28	42
291	travel*********.com	48	F	43	90	35	35
292	argentab*************.com	47	F	35	52	94	10
293	ma**.gov	47	F	40	77	10	67
294	craf*******.org	46	F	35	73	41	42
295	vict*******.com	46	F	40	77	39	37
296	uinta*******.com	46	F	40	95	24	36
297	thewashing*****************.com	46	F	28	65	83	15
298	georgi**********.com	44	F	20	71	56	40
299	berts*******.com	44	F	37	90	10	51
300	falli********.beer	44	F	37	67	38	38
301	scb***.org	44	F	23	75	53	37
302	ohioc********.org	44	F	25	80	36	47
303	unt****.com	44	F	35	74	34	41
304	tonop*********.com	43	F	15	78	45	45
305	oh**.org	43	F	33	84	10	57
306	sierr*******.com	41	F	30	91	26	30
307	mib***.com	41	F	28	78	10	59
308	vis****.gov	41	F	30	87	10	47
309	lostw*********.com	41	F	28	65	57	23
310	massbr**********.org	40	F	48	82	10	26
311	ilo****.com	39	F	27	85	10	47
312	ncbi*****.com	39	F	47	73	10	30
313	usbre*********.com	37	F	30	60	10	52
314	wirero*********.com	36	F	30	90	10	27
315	brewe********.com	36	F	20	77	10	50
316	maryl*******.org	34	F	30	80	10	27
317	oldtex*********.com	31	F	5	75	44	15
318	nhbr*****.org	29	F	18	55	10	41
319	ndbre*********.com	28	F	20	60	10	30
320	masonsb*************.com	23	F	5	87	10	5
321	azw****.com	22	F	20	55	10	10

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

321 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

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