They Searched for a Cleaner. Your Website Was Nowhere in Sight.

Home Services · 298 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Cleaning / Janitorial Websites

A property manager needs a cleaning crew for a 20-unit apartment turnover. They ask Google AI Overview, "best commercial cleaning company for apartment turnovers." The AI recommends three companies. All three have FAQ sections, structured data, and clear service descriptions. Your cleaning company handles turnovers every week. But your website just says "we clean."

We scanned 298 cleaning and janitorial websites across the United States. The average AISO score is 63 out of 100. That places cleaning among the top-performing home service verticals. SEO averages 93. AEO is 43. Readability comes in at 74. Engagement lands at 52.

6% of cleaning sites score below 50. 18% have no schema markup. Cleaning is competitive. The difference between getting a contract and losing one often comes down to which company shows up first in search. Your website decides that.

Why This Matters for Cleaning / Janitorial

Cleaning services compete on trust. Homeowners let cleaners into their homes. Property managers sign recurring contracts. Both groups research online before making a decision. Your website is your first impression.

Trust signals is defined as elements on a website that build credibility with visitors and search engines. These include reviews, certifications, insurance information, and clear contact details. Cleaning sites that display trust signals prominently convert more visitors into customers.

The cleaning industry splits between residential and commercial. Each has different search patterns. Residential customers search "house cleaning near me" and "how much does a deep clean cost." Commercial clients search "janitorial services for offices" and "cleaning company with insurance." Your site needs content for both.

Recurring revenue potential refers to the ability to turn one customer into an ongoing income stream. A single residential cleaning client can be worth $200 to $500 per month. A commercial contract can be worth thousands. Better web presence means more of these long-term clients.

Cleaning is a trust business. Your website is your first impression, and most cleaning sites fail to make a good one.

Key Findings

Score Below 50

18%

No Schema Markup

11%

No Open Graph Tags

43/100

Avg AI Engine Score

Key Takeaways

•
Cleaning sites score among the best in home services. An average of 63 puts cleaning near the top of the pack.
•
Trust is the deciding factor. Reviews, insurance details, and background check information should be visible on every page.
•
18% still lack schema markup. Structured data helps search engines understand your services, areas, and pricing.
•
Residential and commercial need separate content. Different audiences search for different things. One-size-fits-all service pages lose both.
•
AEO is an untapped advantage. At 43, most cleaning sites are not set up for AI answers despite having great content opportunities.
•
Pricing transparency wins customers. Cleaning searchers compare prices before calling. Sites that show ranges and factors get more inquiries.

Common Mistakes in Cleaning / Janitorial Websites

No separation between residential and commercial. A homeowner and a property manager have completely different needs. Mixing them on one page dilutes your message and search rankings.
Missing pricing information. "Call for a quote" is not helpful. Homeowners want ballpark ranges. Sites that show price ranges for common services get more calls, not fewer.
No checklist or scope of work details. Homeowners want to know what is included in a deep clean vs. a standard clean. Spell it out. AI systems also prefer detailed, structured content.
Generic stock photos. Photos of people in generic uniforms holding spray bottles do not build trust. Real photos of your team and work do.
No reviews on service pages. Testimonials buried on a separate page do not help. Place relevant reviews directly on the service pages where visitors are deciding.

How to Improve Your Cleaning / Janitorial Website

Create separate residential and commercial sections. Each section needs its own service pages, FAQ, and pricing information. This doubles your search surface area.
Build a pricing guide page. Show ranges for standard cleaning, deep cleaning, move-in/out cleaning, and recurring service. Include factors that affect price like square footage and number of rooms.
Add a detailed "What's Included" page for each service. List every task in your standard clean, deep clean, and specialty services. This content answers the exact questions customers ask.
Display trust signals prominently. Insurance coverage, bonding information, background checks, and certifications should appear in the header or near the top of every page. Add these to your schema markup.
Write FAQ sections for each audience. Residential: "How often should I have my house cleaned?" Commercial: "Do you provide supplies or do we?" These drive both search traffic and AI citations.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

149

70-79

80-89

90-99

Grade Distribution

3 (1%)

59 (20%)

149 (50%)

69 (23%)

18 (6%)

Frequently Asked Questions

What is an AISO score for a cleaning website?

An AISO score is defined as a composite rating from 0 to 100 that measures how well a website performs across SEO, readability, engagement, AEO, and accessibility. Cleaning websites average 63, among the highest in home services.

What is AEO and why should cleaning companies care?

AEO refers to AI Engine Optimization. It measures how well your content works with AI answer engines like ChatGPT and Google AI Overview. When someone asks AI about cleaning costs or services, AEO determines if your site gets recommended.

How do cleaning websites compare to other home services?

Cleaning sites score among the highest in home services at 63. The overall home services average is around 60. Cleaning benefits from clear service descriptions and strong local search intent.

Should cleaning companies show prices on their website?

Yes. Price ranges build trust and qualify leads. Visitors who see ranges and call are more likely to book. Hiding prices does not increase calls. It increases bounces.

What content should a cleaning website have?

Separate residential and commercial sections, dedicated pages for each service type, a pricing guide, a trust and credentials page, FAQ sections, and city-specific landing pages. Each page needs unique metadata and schema.

How important are reviews for cleaning websites?

Critical. Cleaning is a trust-based service. Display reviews on service pages, not just a testimonials page. Use Review schema markup so search engines can show star ratings in results.

What schema markup should cleaning websites use?

Add LocalBusiness schema with your service area, insurance details, and hours. Add Service schema for each offering. Use FAQPage schema for FAQ sections. Add Review schema for customer reviews.

Do cleaning websites need to be accessible?

Yes. WCAG accessibility ensures your site works for all visitors, including those with disabilities. It also reduces legal risk. Many cleaning sites fail basic requirements like proper contrast ratios and alt text on images.

All 298 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	nychou**********.net	83	A	74	100	92	72
2	themis*********.com	81	A	71	99	90	69
3	jw2*****.com	80	A	78	100	86	59
4	squeak*********.org	77	B	71	94	91	57
5	stanl*********.com	77	B	60	99	89	69
6	maid*******.com	77	B	66	100	85	64
7	clean*******.com	76	B	58	100	92	63
8	deepb********.com	76	B	71	100	87	52
9	balti*******.com	76	B	63	100	89	61
10	clean*******.com	76	B	75	92	91	51
11	whiteli***********.com	75	B	64	100	88	57
12	merr******.com	75	B	55	98	84	70
13	blissc***********.net	75	B	67	100	79	59
14	neproc**********.com	75	B	61	100	82	64
15	thema*******.com	75	B	60	99	92	57
16	clean********.com	74	B	60	95	75	71
17	clean*********.com	74	B	58	90	84	69
18	clean*********.com	74	B	58	90	86	69
19	supe*******.net	74	B	53	95	83	74
20	pristine*************.com	74	B	61	99	85	59
21	maidclea*************.com	74	B	73	99	69	59
22	sparkcle**************.com	74	B	66	100	90	45
23	cleanings**************.com	73	B	53	100	88	62
24	hartmannc***************.com	73	B	67	95	77	59
25	swee*****.com	73	B	53	99	91	58
26	bech******.com	73	B	60	99	76	64
27	queenb**********.net	73	B	55	99	81	64
28	mai****.com	73	B	52	100	92	57
29	themaids*************.com	73	B	56	98	89	59
30	greenc*********.com	73	B	50	84	95	69
31	tid*****.com	72	B	53	99	88	59
32	beeli*********.com	72	B	63	100	76	57
33	twin*****.com	72	B	48	94	93	64
34	pcsof*******.com	71	B	40	100	90	64
35	maid******.com	71	B	42	100	91	64
36	gb-s*******.org	71	B	58	100	86	49
37	kimber***********.com	71	B	50	100	85	57
38	sandia**********.com	71	B	50	100	95	50
39	green*******.com	71	B	60	100	81	52
40	busycl**********.com	71	B	52	99	79	62
41	incredibl****************.com	71	B	68	100	78	46
42	757*****.com	71	B	48	100	84	62
43	sudden**********.net	71	B	58	100	89	46
44	mopsta*********.com	70	B	48	100	87	55
45	beehiv*********.com	70	B	68	95	60	64
46	ijustw**********.com	70	B	56	94	79	57
47	blueski*************.com	70	B	40	92	95	63
48	myaclea***********.com	70	B	50	100	87	51
49	yorlenysc**************.com	70	B	48	99	87	55
50	cleanin***********.com	70	B	52	80	91	62
51	kcde*******.com	70	B	53	95	92	47
52	toptobotto****************.com	70	B	48	93	93	53
53	kodacle*************.com	70	B	40	98	90	62
54	missis***********.com	70	B	46	100	77	69
55	regal********.com	70	B	48	95	88	57
56	graceh***********.com	70	B	40	100	88	64
57	wowcle*********.com	70	B	58	95	82	52
58	radian***********.com	70	B	48	99	87	57
59	syner*******.com	70	B	56	85	87	59
60	home*****.com	70	B	48	99	95	47
61	theclea************.com	70	B	40	98	94	59
62	gree*******.com	70	B	52	90	88	57
63	thero*********.com	69	C	52	97	90	45
64	maidtos************.com	69	C	48	85	95	57
65	instant*************.com	69	C	46	97	96	49
66	ma***.com	69	C	51	98	82	54
67	hawaiin***********.com	69	C	48	99	82	57
68	goldenrul****************.com	69	C	52	100	83	52
69	indyd*********.com	69	C	40	97	92	57
70	twobe*********.com	69	C	38	95	91	64
71	peacoc***********.net	69	C	40	95	89	62
72	kokor*********.net	69	C	50	95	81	57
73	prowe*********.wixsite.com	69	C	52	95	73	63
74	dahercle*************.com	69	C	53	95	79	56
75	busybe**********.com	69	C	52	97	89	47
76	texascle*************.org	69	C	48	92	87	58
77	stwc*******.com	69	C	40	97	92	59
78	scrub*********.com	69	C	49	89	88	57
79	cott*******.com	68	C	40	97	94	53
80	peopl*********.com	68	C	40	98	90	55
81	evergr***********.com	68	C	43	98	81	60
82	execut*********.com	68	C	48	97	71	64
83	mainecle**************.com	68	C	45	95	89	54
84	greenma***********.com	68	C	48	97	89	46
85	sunshi***********.com	68	C	50	100	81	49
86	sparkl**********.com	68	C	52	90	82	57
87	lavende*************.com	68	C	42	100	79	64
88	maida*********.com	68	C	48	100	78	57
89	cov*****.com	67	C	61	100	51	62
90	royalm**********.com	67	C	52	70	89	59
91	goci******.com	67	C	46	94	78	59
92	iowacity-c****************.com	67	C	53	94	78	52
93	priorit*************.com	67	C	58	98	81	40
94	simply**********.com	67	C	36	95	86	62
95	themaid************.com	67	C	38	100	88	54
96	comple**********.net	67	C	56	97	87	37
97	scanzcl*************.com	67	C	48	99	82	51
98	clea*******.com	67	C	42	100	77	59
99	deserv*********.com	67	C	50	95	83	48
100	seren*******.org	66	C	42	91	89	50
101	tjaffor*************.com	66	C	58	97	80	37
102	olgascle*************.com	66	C	38	94	86	57
103	labella*************.com	66	C	40	93	90	52
104	maidt********.com	66	C	42	94	77	62
105	allseas*************.com	66	C	30	100	80	69
106	avan*******.com	66	C	30	100	90	59
107	caryc********.com	66	C	40	95	89	51
108	mamaducks***************.com	66	C	30	100	91	55
109	honeybeec**************.com	66	C	40	97	79	59
110	clean*********.com	66	C	30	93	93	60
111	housec***********.com	66	C	40	90	86	58
112	claireshom****************.com	66	C	40	99	90	47
113	alinac***********.com	66	C	30	100	83	64
114	jpcleani*************.com	66	C	50	100	78	44
115	cleani*********.com	66	C	38	97	88	52
116	spe*****.com	66	C	38	89	87	59
117	a24hourc**************.com	65	C	40	100	82	50
118	lemonlov*************.com	65	C	38	92	85	56
119	jan****.com	65	C	63	100	55	50
120	idahocle*************.com	65	C	46	94	79	50
121	mbwclea***********.com	65	C	40	100	75	55
122	scr*****.com	65	C	40	85	86	59
123	greenc*********.com	65	C	40	99	84	47
124	scrub*******.com	65	C	42	95	79	54
125	lisasclea***************.com	65	C	30	100	84	59
126	emai*****.com	65	C	68	100	33	64
127	imperi**********.com	65	C	30	94	83	64
128	dreamma************.com	65	C	40	93	80	58
129	sunseto*************.com	65	C	40	98	76	58
130	aberde**********.com	65	C	40	100	72	58
131	uniquec***********.com	65	C	30	100	80	64
132	mastal**********.com	65	C	30	98	90	57
133	clutterh**************.com	65	C	60	99	65	42
134	maugc*******.com	65	C	40	95	89	46
135	atea******.net	65	C	30	99	88	57
136	cervant************.com	65	C	47	82	89	47
137	pristin************.com	64	C	35	95	92	46
138	citrusc************.com	64	C	42	92	76	56
139	homecl*********.com	64	C	42	100	65	59
140	absolu*********.org	64	C	40	78	90	54
141	twogals***********.com	64	C	47	93	81	44
142	thecl********.com	64	C	40	100	80	47
143	sparkl**********.com	64	C	40	100	73	53
144	atebc*******.com	64	C	63	100	43	59
145	raleighc**************.com	64	C	40	72	93	59
146	anasc*******.com	64	C	30	97	96	47
147	complet************.com	64	C	47	89	78	50
148	aboveandbey*******************.net	64	C	30	97	96	47
149	levelu***********.com	64	C	52	72	93	43
150	rhodeislan****************.com	64	C	42	94	74	57
151	palmettoco****************.com	64	C	42	92	80	52
152	cle*****.com	64	C	40	70	89	62
153	litt*******.com	64	C	58	95	75	35
154	jani*****.com	64	C	52	68	79	59
155	alaskacl*************.com	63	C	40	89	76	58
156	ojsc*******.com	63	C	40	97	76	50
157	bright**********.com	63	C	38	94	85	45
158	best*******.com	63	C	52	99	72	38
159	mcjan*******.com	63	C	40	92	77	53
160	becht*******.com	63	C	30	100	83	52
161	greenc*********.com	63	C	38	89	87	48
162	neatcle************.com	63	C	38	95	77	52
163	cleaningse****************.com	63	C	30	90	90	54
164	impeccab*************.com	63	C	25	100	79	64
165	procl*******.com	63	C	40	95	77	50
166	halocle*************.com	63	C	30	95	87	53
167	orland**********.com	63	C	56	75	77	49
168	brec*******.com	63	C	30	99	79	57
169	busybeec**************.org	63	C	40	97	86	42
170	reliab**********.net	63	C	40	97	88	37
171	texa*******.com	63	C	35	65	100	58
172	beenea***********.com	63	C	56	100	67	36
173	maid******.com	63	C	38	100	80	45
174	nov***.us	63	C	71	97	42	49
175	tm-c*******.com	63	C	48	87	82	42
176	uniquecle**************.com	62	C	30	95	83	52
177	crmc*******.com	62	C	48	90	58	59
178	blues*******.net	62	C	40	100	80	40
179	levelse***********.com	62	C	38	95	89	38
180	jani******.com	62	C	38	99	76	47
181	boucha**********.com	62	C	48	99	75	37
182	mnse******.net	62	C	46	78	78	53
183	amazing***********.com	62	C	30	93	86	52
184	consid*********.net	62	C	40	97	85	36
185	flande**********.com	62	C	30	100	69	64
186	mcca******.com	62	C	40	83	86	47
187	elitetouch****************.com	62	C	45	97	71	44
188	beyond**********.com	62	C	45	99	85	28
189	dakotaview****************.com	62	C	20	97	86	59
190	vtclean***********.com	62	C	52	90	52	60
191	lujoex**********.com	62	C	40	78	80	58
192	spotlessprofe***********************.com	61	C	30	85	93	45
193	buya*****.com	61	C	48	72	82	47
194	cleana*********.com	61	C	28	95	83	52
195	maid*******.com	61	C	40	95	81	37
196	leave*********.com	61	C	30	93	90	45
197	impeccab**************.com	61	C	32	92	79	53
198	tidy******.com	61	C	35	84	94	41
199	capital************.com	61	C	30	99	88	40
200	erikacl*************.com	61	C	30	90	83	53
201	swept*******.com	61	C	38	80	75	59
202	panh*******.com	61	C	40	97	73	47
203	theclea*************.com	60	C	40	97	67	46
204	elite*******.com	60	C	25	91	79	57
205	service***********.com	60	C	48	94	61	47
206	i**.cleaning	60	C	37	92	88	32
207	spclea***********.com	60	C	35	75	84	52
208	cinderel*************.com	60	C	75	95	39	35
209	missis**********.net	60	C	30	95	89	37
210	scrubbl************.com	60	C	37	89	77	49
211	abfprofes**************.com	60	C	48	89	70	43
212	strat*******.com	59	D	40	94	49	64
213	healt********.com	59	D	38	93	61	53
214	superiorc****************.com	59	D	42	98	59	50
215	whiteglo*************.com	59	D	45	97	78	25
216	wagnersc**************.com	59	D	40	84	85	37
217	action**********.com	59	D	30	78	85	53
218	imperia************.com	59	D	25	90	83	49
219	onthemovec******************.com	59	D	40	92	64	50
220	fpsclea************.com	59	D	40	92	65	51
221	maryjocl*************.com	59	D	35	70	90	48
222	tammyscle****************.com	59	D	38	99	63	50
223	cleanin************.com	59	D	25	99	85	40
224	jancoj*********.net	58	D	30	100	63	53
225	shin*****.com	58	D	48	90	61	42
226	starpr*********.com	58	D	30	100	75	40
227	hollys***********.com	58	D	43	84	70	45
228	country*************.com	58	D	35	93	69	48
229	twomai**********.com	58	D	38	83	79	42
230	mounta*********.com	58	D	20	97	86	45
231	nyb****.com	58	D	20	100	84	45
232	brock********.com	58	D	30	87	83	42
233	4star********.com	58	D	52	99	46	46
234	tnc****.com	58	D	30	92	74	48
235	demclean**************.com	58	D	30	90	83	40
236	mist*******.com	58	D	40	100	57	47
237	housecle*************.com	57	D	42	99	52	47
238	lesliescl**************.com	57	D	28	88	84	40
239	maid*****.info	57	D	30	82	93	35
240	envir********.com	57	D	38	100	62	40
241	cassie***********.com	57	D	38	80	85	35
242	sudsint***********.com	57	D	37	94	47	62
243	orclean***********.com	57	D	42	99	49	50
244	offi*******.com	57	D	30	100	61	52
245	beehive*************.com	57	D	30	90	80	41
246	vangua**********.com	56	D	30	99	45	64
247	calco********.com	56	D	43	60	80	45
248	mrmikescl***************.com	56	D	46	72	82	30
249	unclesa*************.com	55	D	40	98	55	40
250	hori*******.com	55	D	40	90	44	54
251	housecle*************.net	55	D	35	80	75	37
252	moll*****.com	55	D	48	99	33	49
253	perfec*********.com	55	D	40	94	66	30
254	majik********.com	55	D	52	99	28	49
255	cle****.com	55	D	18	70	87	55
256	all****.cleaning	55	D	35	93	70	35
257	ortega***********.com	55	D	30	90	65	48
258	clean*********.com	54	D	38	99	38	53
259	amclea***********.org	54	D	38	90	65	35
260	greatnor*************.com	54	D	32	84	75	37
261	sunsh*******.com	54	D	30	92	68	37
262	myclea***********.com	54	D	40	87	37	62
263	amkclea************.com	54	D	30	84	78	33
264	ster*******.com	54	D	52	95	21	57
265	expert**********.com	53	D	18	90	77	43
266	loca*****.abm.com	53	D	30	99	59	39
267	scrub********.com	53	D	30	92	57	47
268	cleanh*********.com	53	D	20	75	83	45
269	busybeesc**************.net	53	D	30	62	85	41
270	scclean************.com	53	D	43	100	28	53
271	sunny*********.com	53	D	35	84	58	43
272	completecl*****************.com	53	D	45	85	52	38
273	jan*****.com	52	D	30	97	44	52
274	kentuckyc***************.com	52	D	30	77	69	40
275	pritcha************.com	51	D	50	95	10	59
276	commerc*************.com	51	D	52	90	10	59
277	eaglecl*************.com	50	D	38	97	35	40
278	peaks*********.com	50	D	25	86	63	37
279	dolls********.com	50	D	48	97	17	47
280	minnesota****************.com	50	D	28	72	63	47
281	smartch************.com	49	F	30	98	31	49
282	seo****.com	48	F	56	75	10	54
283	california****************.com	48	F	30	81	46	47
284	americ**********.com	46	F	40	95	14	47
285	harva*******.com	46	F	40	99	10	47
286	abovesta*************.com	45	F	28	92	31	42
287	cleanin***********.com	45	F	20	97	31	49
288	acs-*****.com	44	F	40	98	12	37
289	gratef*********.com	44	F	25	94	24	46
290	pinkscl*************.com	44	F	30	86	31	40
291	saltand*************.com	44	F	40	85	36	25
292	ser****.com	43	F	30	90	10	55
293	shinebrig***************.com	42	F	20	99	10	53
294	corpora*************.com	42	F	20	98	10	57
295	season**********.co	41	F	20	95	10	53
296	frontp*********.com	36	F	20	68	10	57
297	c**.bgchamber.com	35	F	23	68	18	40
298	fivestarcl*****************.com	34	F	30	72	12	32

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

298 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Cleaning / Janitorial Website Score?

The average cleaning / janitorial website scores 63/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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