A
AISO Studio

Is your coaching website keeping up? Here's what the data shows.

Coaching Website Audit Report

We scanned 283 coaching websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Professional Services · Sample size: 283 sites · Scan date: March 14, 2026

Overview

The coaching industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 283 sites is just 49 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for coaching sites is SEO, with an average of 74. The weakest area is AEO, at just 19. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 49, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 49% of coaching websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

49

AISO Score

74

SEO

37

Readability

67

Engagement

19

AEO

54

WCAG

Key Findings

49%

Score Below 50

A significant portion of sites need improvement.

32%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

13%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most coaching websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 283 coaching websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 49 means the typical coaching website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 19 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 32% of sites lack schema markup. 13% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The coaching industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 283 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
4
30-39
30
40-49
105
50-59
103
60-69
39
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
39 (14%)
D
103 (36%)
F
140 (49%)

Dimension Breakdown

Average scores across all 283 coaching websites for each scoring dimension.

SEO
74
Readability
37
Engagement
67
AEO
19
WCAG
54

Full Results

The table below lists all 283 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the coaching space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1vce****72B9269903375
2michael*************68C9151855362
3drlynnf***********68C9248685389
4outoftheb**************65C8954655663
5coach********64C82529010100
6encoreexec*****************64C7955953362
7elain********63C9454904326
8holisticwe******************63C87451003547
9dearstr************63C8167805126
10actionbus****************63C9446852569
11seattl**********63C7457804364
12keithmw***********62C8446653592
13businessb**************62C9461851850
14psgn******62C8462802561
15actioncoa****************62C8956832555
16johnt*********62C7672652570
17action***********62C8256704067
18sinfonica**************62C10030753088
19careertra**************61C8136904361
20onpoi********61C7947703585
21maryjanew**************61C8939852579
22inmot*********61C8453881864
23coachje*************61C8469581880
24ndwb*****61C7255854053
25kilgorea*************61C81546318100
26kenki********61C9732753085
27careertra****************61C8136904361
28emplo********60C8235802590
29antsyan*************60C7262631890
30bergeson**************60C8654701089
31frankwhite*****************60C9245731090
32careertra**************60C7636904361
33careertrain******************60C7636904361
34careertraini********************60C7635904361
35gdlin*********60C7458753358
36kamrin*********60C8153901860
37drconnie**************60C8137901883
38actioncoa***************60C85446818100
39careertrain********************60C7636904361
40thehowel*************60C7537684586
41leadershi***************59D87237530100
42coloradoco*****************59D8762592562
43tishlercoa*****************59D9456702847
44succes***********59D8938782575
45jessiewi*************59D7952782563
46sider********59D8957801058
47ascens**********59D82376825100
48texaswhole******************59D7336753391
49spear*******59D8241831882
50resour**********58D8732781890
51newvent*************58D6161682582
52lesismor*************58D8448803538
53polishedst****************58D6254781888
54danag*********58D8350851067
55yourjoy***********58D795773090
56miic*****57D8654652064
57fettnercar*****************57D8414902591
58ellisst************57D8138702681
59beginaga**************57D9158802519
60focalpoint****************57D6264553371
61moreprof**************57D7953662567
62maggiek***********57D8459752534
63asbd*****56D9219901877
64exosad**********56D8432803557
65growthsou***************56D7547801075
66paolatu***********56D7937784050
67indych*********56D6467553361
68claritybu***************56D7462581080
69accele**********56D8232902557
70cottonwo**************56D8153602564
71crystelcl***************56D7754703344
72alanbennett.**********************55D6951653362
73syntrakin***************55D8631654356
74michael*************55D8138782555
75executiveco******************55D7744651090
76sbdc.********55D8434803349
77actioncoa***************55D8736901056
78double**********55D8746551878
79sightcasti****************55D8231852559
80busines*************54D8950851033
81consul***********54D8133903827
82meredit***********54D8236801858
83actioncoa***************54D7156602560
84workplacecu******************54D8132801867
85trailblaz**************54D6665801835
86busines*************54D7950602560
87provid***********54D7152701070
88superio***********54D716070860
89tnbusine**************54D7735903631
90musiccity***************54D8253751047
91vsj*****54D86231001848
92noom******53D844490334
93strateg***********53D7253751842
94careercouns********************53D7151591080
95galaxybusi****************53D7448703336
96one.act************53D7941751853
97ignit*******53D77356010100
98nchi******53D7452902513
99jobs.mo************53D7738601093
100inno*******53D8912732092
101executivecoa*********************53D7915852578
102interse************53D8935781062
103thegrow***********52D7654651056
104advic********52D7959701827
105johnma*********52D9506030100
106notsosma**************52D7262551059
107billobri**************52D7440601880
108livinga***********52D9241731836
109theinvi************52D8737731058
110carlshoemak******************52D7424852663
111action*********52D7955653810
112carolinab****************52D7949701056
113mintcon************52D7643552567
114thebiz***********52D8445751045
115lasson***********52D8928903019
116padgett************52D695453880
117johncarter.f*********************51D8247483047
118lesliet************51D7942602553
119hanneke*************51D8451752512
120nextwavebu******************51D6245804321
121klumcon***********51D7447752826
122billgillila******************51D7438803330
123sojourn************51D7347652050
124annea*******51D715658864
125musicc***********51D9219731075
126arlingtoneco********************51D7448681056
127westvi**********51D8445702524
128dandelionle********************51D8427732057
129darcy*********51D9130852522
130allancarraway***********************50D8047651840
131businessre****************50D5757852517
132forake**********50D7945712522
133maryc*********50D810802588
134brandi***********50D713793338
135theprofessio**********************50D8652651820
136coachs*********50D8726781055
137bethesdacou*******************50D7938732533
138scor*****50D7149501864
139youprom***********50D5760601850
140toddeppert.f*********************50D7749651840
141shelea***********50D6940781056
142paulb*********50D6961651037
143roamcons*************50D8122851850
144rich*******49F715970832
145igniteyour*****************49F6440903311
146gybcoa*********49F5938604543
147kentuc**********49F50386010100
148billh*********49F8955631021
149skyli*******49F8724751057
150riseli*********49F7626902036
151sumption*************49F8496510100
152ventura***********48F5453602056
153arisea***********48F8906510100
154idaho********48F7431501087
155info.********48F7427701861
156tiffan**********48F7928803317
157karabac*************48F8239501067
158thehaye*************48F6252551067
159implemente******************48F7947501053
160operat***********48F7250701031
161dwaynedantzle************************47F7743701819
162standb*********47F6441802028
163selfcaresi******************47F7947651030
164reliablecoa********************47F5944581073
165tauhricbrown.**********************47F7241512547
166iabusine**************47F9124751830
167fraserlockhar************************47F7241512547
168mowb*****47F8425551071
169coach.ma*************47F9229282075
170bensh********47F7934502550
171egb*****47F5040681077
172watershed***************47F813355078
173arcticbutt*****************46F6250351080
174theelit************46F7619701858
175businessc***************46F896903312
176dempco**********46F5447751040
177sales********46F8419852022
178team*******46F545675267
179busine*********46F5721601889
180mtnonprofit-**********************46F6729531082
181titan*******46F843185188
182okbusin************46F763855070
183magellanexe******************46F7737701822
184jasonmundy.f*********************46F7239512547
185seanschoenma********************46F8430731530
186busines************46F4741651864
187sheridanwyomin**************************46F6938601058
188blackr**********45F7629651050
189maryla**********45F5541651058
190efactory.m****************45F7624601062
191focalpoi**************45F6460651017
192thealtern**************45F7730651836
193innerl**********45F6136481078
194petra*********45F623973339
195bryand*********45F5952451060
196wvsb******45F6139681047
197easte********45F6726531085
198wyomin*********45F7719601864
199corner***********44F594570047
200thetransf****************44F7935551040
201thelati************44F6434751040
202actioncoa**************44F793770824
203web.sbr***********44F5746751026
204johnzurborg.**********************44F7034651044
205loeblea***********44F893701062
206concordlea****************44F861690189
207cced*******44F5910702569
208human-*********44F760601096
209makemore**************44F6252651025
210executive.******************43F5030801842
211revbir***********43F690681877
212theiow***********43F5446581050
213members.ds****************43F6247381063
214cwdire**********43F5736551064
215neworleans******************43F6233451073
216dionlea***********43F9217801014
217terzakisa****************43F7618602639
218ceocou**********43F5532531078
219advanta************43F6940651025
220benchmarkb****************42F7429601040
221jasna*********42F8121551050
222workwi*********42F7220601845
223downtown**************42F5726501080
224organizat**************42F7212501082
225jennha**********42F7131652513
226intention****************42F6441552521
227onlyju***********42F5434501069
228jodymi*********41F6127451075
229c5adv*********41F7418701035
230peoples************41F7428601033
231clove********41F830831825
232legacytale*****************41F5230451078
233topdowns*************41F5639801013
234nashcon***********41F780611073
235invant***********41F6615681054
236coach*********41F6415601067
237davesch***********40F6447451032
238fullview**************40F5246351060
239simonlead***************40F5928601047
240exceledge****************40F722165836
241ihsg*******40F654581080
242hampbusin***************40F5919481080
243actioncoa**************40F624648043
244web.rale**************40F5424651057
245entrer**********40F7541402317
246coaching**************40F693915091
247dmvcou***********40F5925581843
248busine**********40F550751079
249workliv************39F5926701029
250skhsol**********39F7229501038
251thequal************39F583748058
252ashland***********39F6115631845
253leadersh*************39F594548041
254thewynh*************39F7118701028
255crvch*********38F5923751021
256germai**********38F5436351060
257lead0********38F742250839
258ricon********38F703545255
259growth***********38F7414601829
260corners***********37F740531064
261sageexecu***************37F593160038
262cornersto****************36F3235751023
263carlaw*********36F716501550
264excellencee********************36F493455044
265bostonb*************36F6151281023
266faceso**********36F6724601015
267cara*******35F710681036
268floridalicen**********************35F6130451030
269business.an******************34F6910501036
270theworkp*************34F842143019
271business.t****************34F620501850
272start*********33F67035086
273managing*************33F59073269
274ableaders**************32F64445058
275levelupcons********************32F6211501035
276timpe*********31F375430025
277freedomfr****************31F621255158
278maine********31F610501045
279driskil*************29F370701036
280bemiss***********26F420351054
281businessc****************26F376501825
282ndbu*******24F352501819
283alohabusi****************16F45223013

Frequently Asked Questions

What is the average AISO score for coaching websites?

The average AISO score for coaching websites is 49 out of 100. This is based on a scan of 283 sites in the professional services industry. The score combines five dimensions: SEO (74), readability (37), engagement (67), AEO (19), and WCAG accessibility (54).

How do coaching websites perform on accessibility?

The average WCAG score is 54 out of 100. Many coaching websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are coaching websites ready for AI search engines?

Not yet. The average AEO score is 19 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 32% of coaching sites have no schema markup at all.

What is the biggest weakness for coaching websites?

The weakest dimension is AEO, with an average score of just 19. This represents the area where coaching websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Coaching Website Score?

The average coaching website scores 49/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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