A
AISO Studio

Is your commercial construction website keeping up? Here's what the data shows.

Commercial Construction Website Audit Report

We scanned 360 commercial construction websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Construction · Sample size: 360 sites · Scan date: March 14, 2026

Overview

The commercial construction industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 360 sites is just 44 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for commercial construction sites is SEO, with an average of 73. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 44, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 73% of commercial construction websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

44

AISO Score

73

SEO

28

Readability

63

Engagement

13

AEO

47

WCAG

Key Findings

73%

Score Below 50

More than half of sites in this vertical are underperforming.

24%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

13%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most commercial construction websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 360 commercial construction websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 44 means the typical commercial construction website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 24% of sites lack schema markup. 13% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The commercial construction industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 360 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
16
30-39
93
40-49
152
50-59
89
60-69
10
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
10 (3%)
D
89 (25%)
F
261 (73%)

Dimension Breakdown

Average scores across all 360 commercial construction websites for each scoring dimension.

SEO
73
Readability
28
Engagement
63
AEO
13
WCAG
47

Full Results

The table below lists all 360 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the commercial construction space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1tngcont***********65C9735805069
2cookbu*********65C9737804083
3scullcon*************63C9736851890
4edgreenco**************62C9247703082
5jdpacif************62C92437020100
6langerco**************62C8458751093
7ancho*******62C9238901882
8seano********61C9719902590
9empire*********60C8733704080
10vanbr*********60C9256652069
11dbconstr*************59D84336330100
12centuri***********59D8943781088
13keller**********59D9251701871
14ccbcons************59D7451801881
15delkcon*************58D8448802554
16bryancon*************58D9145852050
17stackcon*************58D8429801893
18campbell-****************58D8134801888
19dwcbu********58D8937853844
20marchas************57D7650801078
21mckeebui**************57D8726782087
22lcwcons************57D9255853011
23halfacrec***************56D8641733352
24patcoco************56D9240701080
25matickco**************56D9232681883
26mecocon*************56D8436801079
27bnkcons************56D8456851038
28coecons************55D7935651893
29hawki*******55D8945651073
30ccin*****55D74501002519
31thornt**********54D87266510100
32gobri********54D9121802665
33pbcch*********54D67505510100
34carlanelson******************54D8425801875
35woodbinec***************54D8545551875
36delphico**************54D8238601092
37rhwh*******54D8924701881
38weave*******54D8154751838
39arco******53D8724701879
40haydencon***************53D6932853353
41clneb*********53D7947581078
42nationwide****************53D8234801069
43pollicon*************53D6493651010
44clarkcon*************53D7732631892
45casey-co**************53D8048451090
46adventurec******************53D7743601085
47beltwaycomm******************53D7740803825
48delawarecons********************52D7958731033
49phoenixcomme*********************52D7728681090
50pepperco**************52D5752601091
51kcon******52D7959601047
52firminco**************52D7449751844
53commercialco*********************52D8723853534
54hebertco**************52D8934732640
55hbwcons************52D7945681064
56diamondco**************52D7942881040
57monadnockcom*********************52D77326010100
58horec********52D9426603058
59claytonco**************52D8435851838
60journeyco**************52D6932731091
61laytonco**************52D7147551878
62catalys***********52D8424681091
63ccmi******51D8734501090
64uical********51D8417801081
65deltacons**************51D8726901047
66phoenixa*************51D8430901833
67nabh*******51D6971681027
68lovenco*************51D929753060
69mccar*******51D8767510100
70egstoltzfu*****************51D7945731046
71powercon*************51D7633731075
72centexco**************51D896752578
73alliantco**************51D8457651035
74gorilla************51D8230681864
75chiefcons**************51D7936752046
76turnerco**************51D8517751087
77hillerudc***************51D7638681071
78chapincommer********************51D8956701812
79southcaroli******************51D7150601067
80cgsch********51D8236601080
81groat*********51D8935631857
82california****************50D7447752819
83tricont***********50D871702589
84summit**********50D6033681092
85mageecon*************50D870751890
86kansas-cit******************50D9433601848
87mcgo*******50D7951551057
88aspir*********50D7946701044
89resmit**********50D6454531860
90bridge**********50D7152501070
91srbuil*********50D860752687
92wittmanco**************50D8438503054
93magnoliac***************50D8430681069
94caliber1c***************50D8928651069
95rhco*******50D7932751850
96merc*******50D5734805322
97therush*************50D8736681845
98crowncons**************50D7249651054
99dddp*****50D9435901013
100kaufma*********49F7431631078
101barri*******49F8436681052
102optimumco**************49F815565039
103jfsc*****49F8437851023
104bcicons***********49F6942601858
105elmcons***********49F7142501080
106construct**************49F5936731867
107bold*****49F8421751853
108hudsonco**************49F5733751080
109biscanco**************49F8443731033
110stace*******49F8441801026
111stoneb***********48F6949581054
112graceconst******************48F7923601081
113business**************48F7141581068
114patc*****48F8926358100
115northpoi**************48F8633751037
116northernc***************48F8912651080
117schon*********48F8419602071
118connorcon****************48F8937701035
119stovallcon****************48F8436582041
120houc******48F8733701040
121dovetailc**************48F8645801013
122marchw*********48F7132851046
123devbui*********48F8430751832
124mattcon*************47F8932651040
125litchfie**************47F7741653014
126colarelli****************47F8736631043
127ferguson-****************47F7646651038
128jaymarco**************47F8729631052
129suff*******47F7927501086
130mitchcoco**************47F8645601033
131kcicons************47F879731074
132holla********47F948851050
133mckenzie**************47F7736601059
134montgom*************47F6633651067
135dcgcon***********47F7949701017
136cdsm*******47F7231851827
137cadd*******46F6931601857
138daws******46F8827681831
139clearl**********46F746850029
140soluti*********46F8101001843
141ndcc*******46F8430601053
142milest**********46F7142751027
143ekccons************46F6152601043
144arc-con*************46F7744751016
145valleyco**************46F6727581080
146verte*******46F770731091
147lakewo*********46F8941551032
148metrogenera*******************46F6425751069
149coda*******46F7133551071
150gcfi*******46F7432731041
151russe********46F860701874
152metcalf************46F7726651058
153rafaelco**************46F6933851030
154morte********46F7737731824
155summitco**************46F6237501080
156hamme*******46F7740481063
157wlmcn*******46F8445551036
158esse*******46F6160561825
159peery*******46F5750653018
160neagle**********46F7731781825
161willm*******45F8435651821
162calcocons***************45F7641501050
163snodgrass****************45F7928601054
164buffaloco**************45F6744501054
165coastal***********45F8137701023
166ccco*******45F7737731027
167built********45F7635681825
168flbl******45F6920701069
169maroncon*************45F940752638
170kirkcommerc*******************45F6931651054
171bellconstr*****************45F7435751030
172blackr*********45F6449701025
173mbcont***********45F7632801026
174scherrerc***************45F791651092
175shawwy*********45F7248501046
176brasfie************44F7140501053
177greystone****************44F790681082
178dxicons************44F7935651820
179iico*******44F6924851035
180whitte*********44F6441501060
181groo*******44F814460189
182ariel*******44F890903014
183creativeco*****************44F6233851029
184adroit*********44F6139601053
185peskacon*************44F7425701044
186utahcommerc******************44F6238751031
187ctcbu********44F947751043
188lant*******44F799681067
189weit*****43F8411551857
190baldwi**********43F5235851030
191gilba********43F7717731043
192eckercon*************43F7434551045
193bowmanco**************43F5228851836
194krausa***********43F7718651056
195ebertco***********43F5739751029
196msco*******43F5736751038
197pce-******43F8629551039
198chasc********43F7419652044
199bordeauxc***************43F7429731032
200imccons************43F6936601040
201tbi-con*************42F6505810100
202ldconst***********42F8423701814
203fentonco**************42F7241501037
204reccons************42F7625601044
205white*********42F8139551020
206hpcum*********42F7618731040
207dewcons************42F7132651029
208akcc*****41F4932661050
209performanc****************41F8420701023
210pcc****41F7123681038
211rochecon*************41F8931551017
212cala*******41F870551068
213tidem*********41F7912731039
214woodr*********41F693131087
215fogel-a***********41F6737731010
216thras*******41F760781055
217tannerco**************41F5233601057
218ccc-p*********41F890501077
219dovercon*************41F7122701036
220westconc*************41F844440034
221ckbui*******41F6729751813
222ocpc******41F790603047
223mess******41F890631060
224sentr********41F7212611063
225grayco***********41F5733801024
226creatives****************41F7736651012
227trinityco****************41F3947531850
228ssbuil***********41F644640056
229dono*******41F61203510100
230lloydcon*************40F3741531063
231ccin******40F764435048
232ssiof*******40F6241581813
233altacon*************40F799781026
234web.d*******40F7221681029
235business**************40F670601087
236peter*******40F5039681029
237cochrancons*******************40F5427651050
238momentumc***************40F562760067
239hayescon*************40F5245601816
240wright*********40F6141351060
241team*******40F642955058
242ck-com***********40F5944601018
243rtlcons************40F5145531038
244rozierco**************40F5047651019
245geconst***********40F6938601021
246avconst*************40F623658045
247aic-******40F7635631010
248empirecommer********************40F6912601064
249buildwi***********40F8413701023
250rcsco*******40F6436651023
251johnso***********40F6133781012
252buhlerc*************39F895801016
253benni********39F714950105
254ccig*****39F6127431064
255web.id**********39F67546002
256shreveland****************39F6930501041
257centur*********39F841963188
258burke*******39F668501076
259lccn*****39F7132501823
260northwest***************39F672863268
261deslandes****************39F7272810100
262bodellco**************39F768751031
263citywindow****************39F6434501037
264kincocon*************38F694055023
265bccic********38F890551047
266larosacon***************38F6216401078
267dewsonco**************38F4539701020
268millerco**************38F7235501018
269tonnan**********38F6912601048
270bergl*********38F6112501075
271chasegroup****************38F6415551055
272northb*********38F6236451035
273langleyco**************38F790601844
274spear*******38F608731047
275harpe*******38F6920601033
276wsconstruc******************38F7122502027
277engel*********38F6431551029
278fishe********38F7217651031
279excelcons**************37F691460050
280petracon*************37F711740070
281illinoisv**************37F5439351050
282diversifie*****************37F660751048
283comsto***********37F841801012
284kokos*******37F797651027
285lambertco****************37F643355030
286hughe*******37F614338040
287rearchco**************37F840701029
288professiona********************37F713430054
289mccullough*****************37F5627731019
290cbmcons************36F5938501021
291business.gr********************36F5621601040
292big-*****36F620702528
293maxi******36F7416501037
294wier******36F5621581039
295reima*********36F5718501053
296ciccons************36F860751011
297wy-constr***************36F5119551056
298skylineco****************35F795651022
299orlcons************35F7111651022
300brett*******35F5229651013
301ocma*******35F610701047
302dakotacon****************35F494160109
303hogancon*************35F4231601031
304highpo*********35F4719501056
305aviscon*************35F5735501021
306magnumco*************34F7115581013
307deans*********34F840651016
308cambu********34F6917601015
309commerc*************34F4236601016
310bowermanc***************34F5615351070
311t-n****34F6713451043
312clarkco***********34F562175106
313lynchcon*************34F494440035
314bultedgene******************34F690331074
315angp*****34F5916581030
316mccloud************34F5913601032
317keeto*******33F79038067
318murray.************33F55435008
319buildwit*************33F743381843
320proc*******33F820551516
321conlo*******33F4715351070
322marcusco**************33F5019601026
323struct***********33F6118601015
324ridge********33F7413501017
325sell******33F5820601018
326cruzco***********32F743551021
327osborneco**************32F3716751026
328mungerco**************32F763501026
329lusk******32F632348030
330sampson-c***************32F4241501012
331base*******32F5921351040
332merid*********32F719601012
333auld-*********31F7218401017
334pcl****31F27590071
335anderse***********31F5427501011
336walshb***********31F690601024
337yukonconst******************31F541581829
338cleveland****************31F4430551014
339reliable**************31F64025090
340fordconst**************31F66270109
341mcshaneco**************30F74065103
342cegcons************30F660401043
343snyderb***********30F562625050
344gcb*****30F57334088
345inher*********29F4713451038
346arkelcon*************29F62060185
347lydi*****29F751635022
348clarkco*************28F476501033
349dellbr**********28F548481024
350clar*******28F570601020
351hdc*****27F66055107
352nelsonc************27F50333509
353eastand*************26F74038812
354northp**********26F610501014
355macallanc***************25F610351025
356unlimit************25F540401029
357timel*********25F64038818
358assets.bus****************23F1545151520
359jacobsenc***************22F390101071
360flc*****21F1534151520

Frequently Asked Questions

What is the average AISO score for commercial construction websites?

The average AISO score for commercial construction websites is 44 out of 100. This is based on a scan of 360 sites in the construction industry. The score combines five dimensions: SEO (73), readability (28), engagement (63), AEO (13), and WCAG accessibility (47).

How do commercial construction websites perform on accessibility?

The average WCAG score is 47 out of 100. Many commercial construction websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are commercial construction websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 24% of commercial construction sites have no schema markup at all.

What is the biggest weakness for commercial construction websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where commercial construction websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Commercial Construction Website Score?

The average commercial construction website scores 44/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Commercial Construction Website Audit Report - AISO Studio | AISO Studio