A
AISO Studio

Is your commercial website keeping up? Here's what the data shows.

Commercial Website Audit Report

We scanned 356 commercial websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Real Estate · Sample size: 356 sites · Scan date: March 14, 2026

Overview

The commercial industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 356 sites is just 44 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for commercial sites is SEO, with an average of 71. The weakest area is AEO, at just 12. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 44, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 78% of commercial websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

44

AISO Score

71

SEO

31

Readability

61

Engagement

12

AEO

47

WCAG

Key Findings

78%

Score Below 50

More than half of sites in this vertical are underperforming.

27%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

17%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most commercial websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 356 commercial websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 44 means the typical commercial website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 12 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 27% of sites lack schema markup. 17% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The commercial industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 356 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
8
30-39
95
40-49
174
50-59
71
60-69
7
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
7 (2%)
D
71 (20%)
F
278 (78%)

Dimension Breakdown

Average scores across all 356 commercial websites for each scoring dimension.

SEO
71
Readability
31
Engagement
61
AEO
12
WCAG
47

Full Results

The table below lists all 356 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the commercial space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1rockrea***********64C9740901887
2colora***********61C8663831852
3lloydco***********61C8754581897
4cushman*************60C9429903364
5kenwoodc*************60C8545851086
6cegsp********60C8455602090
7naica*********60C8655881850
8skc*****59D75487510100
9insight***********59D8657701075
10pinpoi**********58D8947852545
11casto********58D9417852093
12rapidcity**************58D8535753567
13capita***********58D8155852539
14christies****************58D8751702560
15thrivecomm******************57D8461651067
16cres******57D8943901843
17michco***********57D72516510100
18gohill*********57D6955732567
19greatermont******************57D85216830100
20bois*******57D975902588
21beyondcom****************57D8255651869
22spireco************56D7276351090
23gulf*******56D7941631890
24nhb*****56D8448901047
25fobailey**************55D7456601082
26minnesota**************55D6246751881
27kirby*********55D8746453073
28aquilac*************55D8440651877
29moorecom**************54D9220801085
30true*******54D9241551082
31thegibs*************54D940901892
32epsteinc*************54D7449751067
33excel********54D9735701067
34srea******54D7448601880
35rise*******54D6967601850
36wood******54D8957801818
37kwari********53D898853856
38florida-**************53D6948651868
39progressi***************53D6259751847
40krollco************53D6958851037
41citad*********53D9732901040
42rkgcom***********53D8455701044
43menlo*******52D7652832810
44skyri*********52D8727752554
45forte*******52D8648781826
46peterson**************52D7459501071
47ltpcom***********52D8614751882
48dueme*********52D6985601021
49crescor*************52D8135752052
50boyl*****52D8734661072
51hpit*****52D9435651060
52legendc*************52D8437551085
53naibur***********52D9129901833
54rakow*********51D7954801817
55ccrsa*******51D6456901816
56skogmanc*************51D7934751062
57stark.**********51D7953801025
58louisianaco******************51D9437681838
59saurage*************51D7946801037
60kelleher*************51D7155732522
61northst*************51D8047551860
62trist*********51D6943631077
63baker*********51D7142751853
64broker1r*************51D6965551050
65premierco***************51D8434651069
66akcp*****50D6932731078
67cbcwor**********50D6945731055
68bigislandcom*********************50D8128602565
69stc*****50D6949601067
70lee-ass***********50D6942601075
71sjp*****50D7922651088
72kramerc*************50D5747751064
73naimidm***********50D7933681069
74c3cr*****50D8225651080
75crprop**********50D8240551070
76swope********50D8942511060
77texasre************50D5449601873
78onesouth**************50D6952851025
79chaseco************49F8929731840
80creben**********49F7954801013
81medoricomm****************49F7941602047
82arthur*********49F846752080
83alliescomm****************49F9441831011
84shockley**************49F8154651027
85cbcm*****49F8229501089
86stebbinscomm********************49F5454502564
87naip******49F5751851828
88mwcr*****49F7941851817
89coreu*******49F7454751815
90coberea***********48F7435601070
91realproper*****************48F5436603067
92cress*******48F8437702520
93firstmid*************48F8735603814
94bradl********48F6929651081
95copaken***********48F7448681038
96cummings**************48F6643751044
97montana************48F6938551081
98dicks********48F9140681818
99pyramid*************48F7138751051
100acamp********48F796660183
101palmetto**************48F8638781026
102bende*******48F7138501082
103vanbus**********48F8939602624
104seattlecomme**********************48F8148651032
105hpea*******47F8228631062
106peak******47F8418801841
107tokcom***********47F8429801036
108naima*********47F8932651830
109ntrcom***********47F7943651035
110keysto**********47F8432631842
111glickma***********47F7444551056
112capstone*************47F7419651875
113boer******47F7427601073
114marcusm************46F8435682511
115arizonaeli****************46F5744801036
116sagepa**********46F7935651831
117svn****46F9213652048
118olive*******46F7633601056
119thebro***********46F772970434
120americanp****************46F7151601035
121bullr*********46F6940551853
122latit*********46F7445701814
123rrrea*******46F714645867
124iowacom***********46F6640601058
125landmark**************46F7445601042
126realt*******46F8013731859
127hogan*******46F8406010100
128boul******46F7438731033
129speed********46F7930431080
130revel*******46F6239501080
131cbcmo*********46F843180189
132desco*********46F4039651088
133lerne*******46F7729481080
134mbgr*****46F4753681839
135naip*****46F7641601044
136nwcommerc***************46F6939581056
137residenti****************46F6733602057
138koella*********46F8645601025
139tx-c******46F7639731817
140brattlebor****************46F8114852527
141foxfir***********46F6234651069
142arizonacomm********************45F7038701038
143citywi*********45F8225451073
144commercial*****************45F6427601078
145commercial.s*********************45F6922651069
146gldcom***********45F8229751027
147dunham**********45F8416851033
148naimi*********45F7922601067
149balfourc*************45F5948751819
150coref********45F7419601077
151unicor***********45F6819581088
152martinc*************45F7650581024
153platzre*************45F775265108
154penn*******45F764060054
155naisu********45F8925651829
156endeav*********45F6942601047
157jldavi***********45F6147681035
158rosenha***********45F4552351095
159business.c****************45F6446601042
160egsi******44F7929601047
161ingram**********44F844070107
162commercia**************44F6447681025
163fulle*******44F862773189
164atlan*********44F742985188
165suburban**************44F7931501058
166elifin**********44F7634731817
167beau*******44F7937501044
168scout*******44F7142501050
169logic*******44F6441501058
170icr*****44F6443631042
171teamres*************44F5950801012
172creek*******44F7229601053
173landm*********44F8419602537
174mccoyw*********44F6424601073
175cres*****44F6431501079
176foresi*********44F7135601050
177madisonco**************44F7639651025
178kwjack***********44F746802547
179dono*******44F72125010100
180ccmgro*********44F5430501088
181puertoricoco**********************44F6729552550
182jhbe*******43F6940651030
183rpmgr*******43F5439651050
184trev******43F6520731055
185expcom***********43F878351588
186maineco************43F7128501068
187landma**********43F840701069
188commercialp*******************43F7916731044
189cres-*******43F8415781033
190crs-******43F7452551017
191partne**********43F7614601068
192danielc************43F693855057
193sqftcom***********43F6031681842
194norris-***********43F8211651058
195weberr*********43F698801853
196big*****43F8134651023
197gordonja*************43F865703329
198south********42F718581871
199schill*********42F4635701056
200kelleycomm******************42F6932601043
201parker-r*************42F6449601020
202tricom***********42F7924652514
203londr********42F5246401065
204cpsw******42F6740651811
205aviso*********42F828551071
206desertedg***************42F7121451075
207gulfst***********42F7716531065
208mackenzie**************42F819601064
209stirli**********42F6917751043
210naifma**********42F6633731023
211brokers-**************42F5144751024
212greens***********42F5932681044
213scpt*****42F6738431056
214mate*******42F5436601056
215virgini*************42F840802629
216ccpp*******42F797401093
217fwp-*******42F670681089
218grupofe*************42F7127601050
219miller**********42F5640601042
220irvine***********41F65212810100
221standard**************41F7215601056
222cbcd*****41F7923601824
223block*******41F6744651013
224ucrpro***********41F7628731015
225mscommer**************41F6526551057
226manorre************41F7434601022
227gershm*********41F5935681032
228sterlingc**************41F790702837
229roic******41F456663103
230lindsayreal******************41F5237551053
231siouxfall***************41F4436601850
232ncomme*********41F6231431069
233donahueas**************41F8921681013
234blackdia**************41F6231701030
235naicom***********41F7132581033
236puertori*************41F811765050
237cre-m*********40F5734731020
238billpoo************40F6431501048
239terraf**********40F710601081
240fcre*****40F645652650
241fullsalestea********************40F5722501076
242hughe*********40F5238601038
243locat********40F4949401056
244crgneb*********40F6244401047
245jessie*********40F5438501053
246montanacomm********************40F770551869
247sunvi*******40F7123601042
248legacyc*************40F893545029
249apex*******40F6134602022
250windsor***********40F6727401063
251barry*******40F7420751024
252lpc****40F6736551033
253haagb********39F6929711010
254spectr*********39F76346883
255naib*****39F4945601029
256mwgr*******39F5433501050
257svn-******39F4744481045
258caliber***********39F4450631023
259fishmanc*************39F6225431067
260pricee**********39F620581088
261vermontr*************39F7119701026
262omegar***********39F7431501030
263jre-rea***********38F643730067
264angelco************38F790851018
265flori*********38F6440551017
266clearl**********38F743450028
267malon*******38F763348033
268rampa*********38F5231601041
269stubbleb**************38F7910751020
270cataly**********38F4249601025
271nainorw************38F6616601047
272foundryc*************38F718501063
273dillonc*************38F6425431057
274dakotac*************38F5922601044
275cra-******38F5131681030
276melvinmar**************38F7424501033
277commonweal****************38F6724651815
278corner***********38F4629611050
279cfpro*******37F7119551033
280chamberscomm********************37F6117581043
281cocr******37F641560056
282iowacommer****************37F4733601037
283rbmur*******37F6229601022
284commercial****************37F670751044
285ripc*******37F7930501010
286thecra*********37F791840056
287crestre************37F6917681024
288libertyco**************37F770301088
289point********37F775781019
290wtnrea***********37F710601059
291kidd******36F724145018
292randrcomm****************36F5227501047
293strat********36F740601047
294barber**********36F790651036
295alop*****36F6418601032
296lane4*********36F7911701010
297jackma***********36F544751050
298crpn*****36F7215601023
299crem******36F5626351059
300equity**********36F590501078
301tuttl*******36F6726601015
302nexus********36F690581057
303vermo********36F620782026
304mosest*********35F7616551018
305shiel********35F643535042
306naiemo**********35F6117601032
307mcginni***********35F454043050
308hawai********35F6114551040
309knapppr************35F7128401027
310fergus**********35F7416451033
311flynng**********35F523655032
312mgcomm**********35F614240029
313acre*****34F470751050
314keithwalpo****************34F692153821
315entreco************34F6912501822
316brext*********34F791835047
317hyattco************34F7422501010
318atlas*******34F543315080
319piers********34F712750107
320capefear**************34F663501053
321simps*********34F71053062
322fleske***********34F691238067
323commerci**************34F643140035
324transw**********34F661865106
325vtcomm**********34F6020601023
326cromwellco*****************34F692555109
327andersonco*****************34F4717701817
328patters***********33F690611031
329kscomm**********33F5225601016
330plccom***********33F6115331057
331jppow*******33F620281878
332hall-r**********33F326635018
333rossi*******32F570651038
334thoma*********32F71403508
335capanom*************31F5413601017
336svnh*****31F5411481036
337kwcomm**********31F5218351050
338lmca*****31F6719401020
339cret******31F62330080
340kan****31F4425351044
341basinb**********31F67118086
342pulvera************31F500601046
343premiercom*****************30F524625105
344haymake************30F790451024
345ksrn*****30F656351046
346wv-com***********30F4214501040
347recomme***********30F745501012
348capst********29F610501033
349proper**********29F590281064
350harborcomm******************27F69164005
351nebrask***********26F472031035
352jamesonc*************25F521830027
353bennett************24F549351015
354mainstre**************24F420501027
355bestcorpor*****************23F41273506
356genes*********15F37015031

Frequently Asked Questions

What is the average AISO score for commercial websites?

The average AISO score for commercial websites is 44 out of 100. This is based on a scan of 356 sites in the real estate industry. The score combines five dimensions: SEO (71), readability (31), engagement (61), AEO (12), and WCAG accessibility (47).

How do commercial websites perform on accessibility?

The average WCAG score is 47 out of 100. Many commercial websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are commercial websites ready for AI search engines?

Not yet. The average AEO score is 12 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 27% of commercial sites have no schema markup at all.

What is the biggest weakness for commercial websites?

The weakest dimension is AEO, with an average score of just 12. This represents the area where commercial websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Commercial Website Score?

The average commercial website scores 44/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
← Back to all industry reports
Commercial Website Audit Report - AISO Studio | AISO Studio