Commercial Brokers Close Big Deals. Their Websites Think Small.

Real Estate · 358 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Commercial Websites

A corporate relocation manager asks an AI tool: "Best commercial real estate brokers for office space in Atlanta's Buckhead district." Your brokerage has leased half the available space. But your website lists "commercial real estate services" with no market focus. Across 358 commercial real estate sites, the average AISO score is 54/100. SEO averages 88. AEO hits 38.

Engagement scores 45 and readability reaches 56. A total of 28% fall below 50. CRE brokers handle complex transactions. Their websites rarely reflect that sophistication.

Schema markup is absent from 27% of commercial real estate sites. Without structured data about property types and market focus, AI cannot match your brokerage to relevant deal queries.

Why This Matters for Commercial

Commercial real estate is defined as property used for business purposes, including offices, retail spaces, industrial buildings, and multifamily housing. Tenants and investors research markets using AI tools. Brokerages with strong market content get on the shortlist.

AI evaluates CRE brokerages on market focus, property type expertise, and transaction history. Firms that document submarkets and deal experience on their websites get recommended to searching tenants and investors.

Submarket content refers to detailed web pages about specific commercial districts including vacancy rates, rental ranges, tenant mix, and development pipeline. This content positions brokerages as market authorities.

CRE brokerages that publish submarket data and transaction history will dominate AI-driven tenant and investor searches.

Key Findings

28%

Score Below 50

27%

No Schema Markup

17%

No Open Graph Tags

38/100

Avg AI Engine Score

Key Takeaways

•
Property type focus is unclear with office, retail, industrial, and multifamily mixed on one page.
•
Submarket content is absent despite being how tenants and investors evaluate markets.
•
Transaction history is not documented on most brokerage websites.
•
Schema markup is missing from commercial real estate sites.
•
Market reports are PDF-gated instead of being publicly indexable web pages.
•
Readability is poor with dense industry jargon throughout.

Common Mistakes in Commercial Websites

All property types on one page — Office, retail, industrial, and multifamily leasing need separate content.
No submarket pages — Each district or submarket you serve needs a page with current market data.
Gated market reports — Key market data should be on public web pages. AI cannot download PDFs.
Missing transaction evidence — Notable deals and transaction volume demonstrate capability.
No tenant resource content — Lease negotiation guides, space planning tips, and market timing advice attract search traffic.

How to Improve Your Commercial Website

Create property type service pages. Office, retail, industrial, multifamily, and investment each need dedicated pages.
Build submarket content pages. Each market area needs vacancy rates, rental ranges, and development updates.
Add Organization and RealEstateAgent schema. Include property types, market areas, and transaction scope.
Publish market data publicly. Quarterly market reports should be HTML web pages, not gated PDFs.
Write FAQ sections for tenants and investors. Answer questions about lease types, market timing, and the transaction process.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

154

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

7 (2%)

96 (27%)

154 (43%)

101 (28%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can recommend your CRE brokerage to tenants and investors.

Why do commercial brokerages need website optimization?

Tenants and investors use AI to research markets and find brokers. Firms with submarket data and property type expertise get recommended.

What schema should CRE brokerages use?

Use Organization schema with property types and market areas. Add Article schema for market reports and FAQPage schema for client questions.

How do AI tools evaluate CRE firms?

AI reads property type expertise, submarket knowledge, transaction history, and market report content. Generic service pages get overlooked.

Should brokerages publish market data publicly?

Yes. Public market data attracts tenants, investors, and media attention. Gated PDFs are invisible to search engines and AI.

What accessibility issues affect CRE websites?

PDF-only market reports, property listing images without alt text, and interactive maps without keyboard navigation.

How often should CRE websites be updated?

Publish market updates quarterly. Add significant transactions as they close. Keep available property listings current.

All 358 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	color********.com	78	B	70	98	91	58
2	naic******.com	77	B	66	97	84	69
3	kenwoo***********.com	71	B	50	100	77	68
4	christie*************.com	71	B	58	95	86	52
5	sk**.com	70	B	48	100	80	62
6	pinpo*******.com	70	B	52	100	80	59
7	koel*******.com	70	B	65	99	81	43
8	alliesco**************.com	69	C	52	100	75	58
9	lati******.com	69	C	40	100	84	62
10	rkgco********.com	69	C	59	92	88	45
11	ris****.com	69	C	48	90	95	51
12	rapidci************.com	69	C	42	97	83	64
13	spec*******.com	68	C	65	90	64	59
14	atla******.com	68	C	71	80	65	58
15	capit********.com	68	C	40	97	86	59
16	andersonc**************.com	68	C	38	85	100	57
17	puerto***********.com	68	C	48	97	100	35
18	beyondco*************.com	68	C	30	100	90	65
19	crebe*******.com	67	C	52	92	85	47
20	st***.realestate	67	C	52	94	84	47
21	gohi*******.com	67	C	53	77	88	55
22	shockle***********.com	67	C	52	95	87	44
23	krollc*********.com	67	C	40	100	89	52
24	rako******.com	66	C	38	85	85	64
25	bou***.com	66	C	52	99	65	58
26	fobaile***********.com	66	C	48	95	90	40
27	cumming***********.com	66	C	37	98	75	68
28	cegs*****.com	66	C	48	97	86	43
29	for*****.com	66	C	50	95	79	47
30	stebbinsco******************.com	66	C	43	94	85	54
31	boi****.com	66	C	60	100	48	64
32	rockr*********.net	66	C	48	100	72	53
33	men*****.com	65	C	30	92	81	68
34	tru****.com	65	C	60	100	72	37
35	na***.com	65	C	58	85	76	47
36	landmar***********.net	65	C	38	95	79	58
37	ntrco********.com	65	C	40	99	78	53
38	louisiana****************.com	65	C	52	95	70	52
39	glick*********.com	65	C	52	99	76	43
40	norths**********.com	65	C	48	95	80	47
41	aquila**********.com	65	C	38	99	76	58
42	woo****.co	65	C	37	95	86	54
43	cushma**********.com	64	C	48	100	51	69
44	progres*************.com	64	C	40	83	88	53
45	skogma***********.com	64	C	50	97	71	47
46	naim******.com	64	C	52	100	56	57
47	kelleh***********.com	64	C	40	87	85	55
48	cre*****.com	64	C	48	95	79	44
49	minneso************.com	64	C	40	95	82	49
50	capston***********.us	64	C	52	80	78	53
51	platzr**********.com	64	C	30	100	83	58
52	swop*****.com	64	C	47	88	89	42
53	kirb******.com	64	C	45	94	79	49
54	blackdi***********.net	64	C	53	83	75	52
55	sout*****.com	63	C	42	97	77	45
56	thrivecom***************.com	63	C	40	90	90	42
57	cps***.com	63	C	30	85	82	64
58	st***.us	63	C	40	86	84	53
59	brad*****.com	63	C	58	98	56	47
60	cre***.com	63	C	43	95	77	47
61	blo*****.com	63	C	53	85	76	45
62	copak*********.com	63	C	40	100	79	45
63	michc********.com	63	C	40	89	83	51
64	gers*******.com	63	C	52	85	65	58
65	gul****.com	63	C	42	95	72	54
66	lloyd*********.com	63	C	48	82	93	35
67	broker***********.com	63	C	33	95	93	42
68	florida***********.net	62	C	42	80	80	54
69	cbcwo*******.com	62	C	40	90	84	44
70	comp******.com	62	C	48	94	74	43
71	naimi*********.com	62	C	48	99	57	53
72	dick*****.com	62	C	56	88	74	35
73	mb***.com	62	C	38	81	84	55
74	mw***.com	62	C	28	99	77	59
75	ingra*******.com	61	C	28	99	78	53
76	ccr*****.com	61	C	42	65	86	57
77	cre*****.com	61	C	40	99	65	52
78	firstm***********.com	61	C	58	90	65	36
79	elifi*******.com	61	C	30	97	68	64
80	bea****.com	61	C	43	99	76	37
81	crs***.com	61	C	48	84	83	37
82	exce*****.com	61	C	42	99	68	47
83	ic**.net	61	C	50	93	74	35
84	duem******.com	61	C	30	100	97	32
85	pen****.com	61	C	40	89	74	51
86	acam*****.net	61	C	30	89	91	47
87	bi**.com	61	C	52	82	63	51
88	city*******.com	60	C	66	92	43	43
89	kelleycom***************.com	60	C	42	90	65	52
90	ful*****.com	60	C	40	93	58	58
91	hugh******.com	60	C	48	81	68	51
92	deserte*************.com	60	C	53	94	61	41
93	thegib**********.com	60	C	53	100	41	57
94	balfou***********.com	60	C	38	72	81	57
95	kramer**********.com	60	C	40	87	81	40
96	montan*********.net	60	C	46	89	69	43
97	tris******.com	60	C	40	95	73	41
98	cita******.com	60	C	48	97	66	40
99	nai***.com	60	C	46	65	83	50
100	cresco**********.com	60	C	40	97	69	46
101	vanbu*******.com	60	C	52	100	59	37
102	texasr*********.com	60	C	35	73	82	57
103	seattlecomm*******************.com	60	C	30	90	82	48
104	commerc************.com	59	D	40	78	82	45
105	lond*****.com	59	D	35	75	82	51
106	thebr********.com	59	D	40	98	50	59
107	clear*******.com	59	D	30	100	71	50
108	stra*****.com	59	D	30	97	89	35
109	skyr******.com	59	D	40	99	50	59
110	rrr*****.com	59	D	30	92	77	49
111	gldco********.com	59	D	48	87	58	52
112	saurag**********.com	59	D	30	100	81	40
113	martin**********.com	59	D	35	90	82	38
114	roi***.com	59	D	35	58	93	55
115	hp***.com	59	D	40	100	73	35
116	tx-***.com	59	D	28	99	68	57
117	jldav********.com	59	D	30	92	80	45
118	onesout***********.com	59	D	40	72	85	47
119	bus*****.casperwyoming.org	59	D	25	80	85	58
120	cre-******.com	58	D	30	85	66	61
121	spirec*********.com	58	D	30	85	96	30
122	cober*********.com	58	D	40	100	64	40
123	rpm*****.com	58	D	36	97	72	40
124	oli*****.com	58	D	40	97	60	47
125	realprope**************.com	58	D	27	95	82	42
126	lee-a*********.com	58	D	38	80	72	52
127	svn***.com	58	D	40	75	75	48
128	naim******.com	58	D	58	100	40	42
129	manorr*********.com	58	D	30	95	74	47
130	peterso***********.net	58	D	40	85	92	22
131	sqftc*********.com	58	D	58	85	58	38
132	insig*********.com	58	D	31	85	88	40
133	nwcomme*************.com	58	D	40	94	72	35
134	sc***.net	58	D	52	94	59	37
135	mat****.com	58	D	38	89	70	47
136	brattleb**************.com	58	D	56	90	28	64
137	naibu********.com	58	D	58	97	33	51
138	puertoricoc*******************.com	58	D	50	83	57	49
139	mooreco***********.com	57	D	48	99	38	53
140	chasec*********.com	57	D	30	99	55	57
141	trico********.com	57	D	30	98	50	64
142	medorico**************.com	57	D	30	99	73	38
143	premierco**************.com	57	D	47	75	76	37
144	epstei***********.com	57	D	28	95	80	40
145	mgcom*******.com	57	D	38	85	76	37
146	thom******.com	57	D	48	82	76	29
147	c3***.com	57	D	48	100	45	47
148	catal*******.com	57	D	35	75	79	47
149	pyrami**********.com	57	D	30	92	71	47
150	brokers***********.com	57	D	20	97	79	47
151	cr***.com	57	D	40	93	68	37
152	resident*************.com	57	D	40	99	59	40
153	fore*******.com	57	D	42	84	63	47
154	legend**********.com	57	D	30	99	69	42
155	cromwellc**************.com	57	D	63	87	45	37
156	vermon***********.com	57	D	52	92	39	53
157	cor*****.com	57	D	32	75	86	45
158	madison************.com	57	D	20	94	80	47
159	arizonae**************.com	56	D	30	80	77	46
160	sagep*******.com	56	D	60	90	36	42
161	kwar*****.com	56	D	48	99	19	69
162	angelc*********.com	56	D	61	92	15	63
163	suburba***********.com	56	D	40	100	56	40
164	cb***.com	56	D	48	94	41	50
165	loca*****.com	56	D	35	87	79	35
166	rev*****.com	56	D	38	93	67	37
167	greatermo****************.com	56	D	55	93	38	47
168	naifm*******.com	56	D	38	88	61	45
169	jess*******.com	56	D	48	72	66	43
170	crpro*******.com	56	D	25	90	73	48
171	legacy**********.com	56	D	40	100	66	28
172	siouxfa*************.com	56	D	47	73	67	42
173	bo***.com	56	D	25	95	66	53
174	ende*******.com	56	D	38	88	66	42
175	bar*****.com	56	D	38	100	40	58
176	marcus*********.com	55	D	43	88	49	47
177	kid***.com	55	D	30	92	77	33
178	arizonacom*****************.net	55	D	30	97	66	42
179	capano**********.com	55	D	53	85	32	58
180	flor******.com	55	D	30	92	75	37
181	cbcm******.com	55	D	32	94	60	47
182	crgn*******.net	55	D	30	98	77	30
183	log*****.com	55	D	35	92	66	37
184	pier*****.com	55	D	47	94	50	37
185	ben*****.com	55	D	30	99	69	37
186	green********.com	55	D	30	97	75	30
187	hall-*******.com	55	D	42	55	93	33
188	premier*************.com	55	D	30	98	60	47
189	l**.com	55	D	40	85	74	30
190	grupof**********.com	55	D	42	90	54	42
191	chambersco******************.com	54	D	28	80	67	53
192	hpe****.com	54	D	42	100	50	35
193	keithwal**************.com	54	D	40	87	40	57
194	bigislandco******************.com	54	D	33	95	53	49
195	mal*****.com	54	D	40	84	73	26
196	mainec*********.com	54	D	36	90	54	47
197	mscomme***********.com	54	D	30	95	51	53
198	sun*****.com	54	D	40	99	45	45
199	na***.com	54	D	38	85	67	35
200	bake******.com	54	D	38	84	63	40
201	land******.com	54	D	40	98	37	52
202	ape****.com	54	D	38	85	57	47
203	palmett***********.com	54	D	20	93	70	47
204	donahue************.com	54	D	40	100	41	48
205	rosen*********.com	54	D	32	60	84	47
206	egs***.com	53	D	28	99	58	42
207	parker***********.com	53	D	30	68	81	42
208	comm******.saundersrealestate.com	53	D	60	83	39	35
209	tokco********.com	53	D	42	93	30	58
210	sj**.com	53	D	48	85	41	44
211	dillon**********.com	53	D	38	91	55	37
212	lindsayre****************.com	53	D	42	80	69	30
213	cast*****.com	53	D	48	95	33	47
214	cra***.com	53	D	35	80	62	45
215	norri*********.com	53	D	48	100	22	53
216	nais*****.com	53	D	30	99	43	52
217	winds*********.com	53	D	37	90	51	43
218	ncom*******.com	53	D	30	93	71	30
219	corne********.com	53	D	26	92	54	52
220	gordon***********.com	53	D	54	99	10	57
221	kwjac********.com	53	D	30	87	37	69
222	schi*******.com	52	D	35	70	64	45
223	standar***********.com	52	D	40	100	35	45
224	sv***.com	52	D	30	78	61	48
225	rea*****.com	52	D	30	100	34	57
226	stirl*******.com	52	D	52	92	31	40
227	keyst*******.com	52	D	42	100	34	42
228	desc******.com	52	D	25	70	81	42
229	cr***.com	52	D	38	94	29	58
230	cre***.com	52	D	30	94	49	47
231	rip****.com	52	D	38	99	34	48
232	thec*******.com	52	D	28	100	57	37
233	webe*******.com	52	D	46	90	22	59
234	commonwe**************.com	52	D	25	90	45	59
235	jhb****.com	51	D	40	65	64	38
236	ak***.com	51	D	38	68	58	47
237	bull******.com	51	D	53	87	14	55
238	hawa*****.com	51	D	30	89	50	47
239	iowacomm**************.com	51	D	52	80	37	42
240	ramp******.com	51	D	35	65	62	49
241	commercial****************.net	51	D	48	95	31	40
242	nh**.com	51	D	30	85	61	40
243	cre*****.com	51	D	25	100	50	45
244	commerc***********.com	51	D	48	72	60	30
245	omega********.com	51	D	20	90	72	37
246	naico********.com	51	D	35	73	58	45
247	ccmg*******.com	51	D	37	85	60	30
248	pea***.net	50	D	20	100	39	57
249	mwg****.com	50	D	26	84	63	37
250	iowac*********.com	50	D	35	80	66	27
251	knappp*********.com	50	D	30	70	58	48
252	brex******.com	50	D	40	100	39	31
253	spee*****.com	50	D	30	93	58	30
254	cb***.com	50	D	28	99	50	37
255	ler*****.com	50	D	30	90	55	37
256	cre***.com	50	D	30	80	65	36
257	crestr*********.com	50	D	37	99	30	47
258	haag*****.com	49	F	32	60	60	50
259	lane******.com	49	F	40	95	25	47
260	hog*****.com	49	F	30	97	38	45
261	ucrpr********.com	49	F	20	84	54	51
262	bennet*********.com	49	F	30	75	68	30
263	foxfi********.com	49	F	30	68	62	45
264	mille*******.com	49	F	25	83	53	47
265	billpo*********.com	48	F	35	75	51	37
266	shie*****.com	48	F	30	77	65	31
267	tre***.com	48	F	40	76	36	47
268	calib*********.com	48	F	35	77	47	42
269	core*****.com	48	F	28	98	34	45
270	teamre**********.com	48	F	48	97	10	47
271	daniel*********.com	48	F	25	72	63	40
272	flesk********.net	48	F	48	99	24	30
273	kscom*******.com	47	F	30	68	42	57
274	flynn*******.com	47	F	15	73	72	40
275	mackenz************.com	47	F	40	93	20	47
276	lm***.com	47	F	30	100	34	37
277	atl*****.com	47	F	35	72	63	25
278	rbm*****.com	47	F	25	65	60	47
279	ltpco********.com	47	F	28	90	35	48
280	melvinm************.com	47	F	25	99	42	37
281	tut*****.com	47	F	23	82	56	38
282	boe***.com	47	F	30	84	44	42
283	wyo-r*********.com	47	F	23	72	77	25
284	mcgin*********.com	46	F	25	53	71	42
285	sco*****.com	46	F	40	99	10	47
286	stubble***********.com	46	F	30	98	10	58
287	nainor*********.com	46	F	35	90	32	38
288	harborcom***************.com	46	F	40	95	35	25
289	trans*******.com	46	F	20	97	36	47
290	virgin**********.com	46	F	51	77	10	53
291	mose*******.com	45	F	30	97	30	36
292	expco********.com	45	F	38	97	21	37
293	naiem*******.com	45	F	40	84	30	35
294	fulls********.northroprealty.com	45	F	20	83	52	37
295	ac***.com	45	F	40	80	11	57
296	al***.com	45	F	30	92	25	46
297	sterlin************.com	45	F	61	83	10	30
298	nebra*********.com	45	F	35	79	38	35
299	jre-r*********.com	44	F	25	87	71	5
300	commercia**************.com	44	F	25	68	53	38
301	american*************.com	44	F	30	92	17	51
302	gulfs********.com	44	F	28	78	22	58
303	dunha*******.com	44	F	20	92	33	45
304	foundr***********.com	44	F	40	99	18	30
305	mcco*******.com	44	F	33	65	39	47
306	cfp*****.com	43	F	25	97	34	30
307	s**.com	43	F	30	99	20	38
308	coc***.com	43	F	30	83	26	45
309	fergu*******.com	43	F	35	90	28	30
310	kwcom*******.com	43	F	35	49	49	43
311	price*******.com	43	F	40	100	10	35
312	plcco********.com	43	F	40	83	26	30
313	don****.com	43	F	35	75	23	45
314	irvin********.com	42	F	25	80	36	37
315	fc***.com	42	F	30	94	12	45
316	randrcom*************.com	42	F	20	77	45	37
317	patte*********.com	42	F	25	87	10	58
318	jameso***********.com	42	F	30	83	36	30
319	fishma***********.com	42	F	35	73	39	30
320	ka**.co	42	F	47	52	47	22
321	dakota**********.com	42	F	18	80	41	40
322	wv-co********.com	42	F	35	72	31	38
323	hyattc*********.com	41	F	30	91	19	36
324	partn*******.com	41	F	20	92	24	44
325	poin*****.com	41	F	25	94	11	46
326	jpp*****.net	41	F	25	75	20	52
327	ccp****.com	41	F	30	87	20	37
328	fwp****.com	41	F	40	81	10	40
329	avis*******.us	40	F	25	95	17	37
330	entrec*********.com	40	F	38	77	22	30
331	landm*******.com	40	F	20	99	10	47
332	jackm********.com	40	F	33	80	11	47
333	commerci**************.com	40	F	20	100	10	47
334	bestcorpo**************.com	40	F	15	80	39	38
335	terra*******.com	39	F	25	97	10	37
336	haymak*********.com	39	F	20	92	14	45
337	simp******.com	39	F	28	90	10	42
338	liberty************.com	39	F	28	100	10	31
339	arth*******.com	38	F	20	98	10	40
340	barbe*******.com	38	F	20	79	10	53
341	montanacom*****************.com	38	F	15	84	10	57
342	ks***.com	38	F	40	90	10	22
343	nexu*****.com	38	F	20	95	10	42
344	vtcom*******.com	38	F	42	70	10	37
345	verm*****.com	38	F	35	77	10	40
346	wtnre********.com	37	F	18	83	10	48
347	caps*****.com	36	F	25	85	10	37
348	haye*******.com	36	F	18	85	26	30
349	gene******.com	35	F	25	50	50	18
350	unico********.com	35	F	15	87	10	42
351	ros*****.com	35	F	20	87	10	38
352	pulver*********.com	35	F	25	80	10	35
353	equit*******.net	34	F	20	75	10	42
354	recom*********.com	34	F	20	90	11	30
355	pro*****.jll.com	34	F	25	77	10	33
356	capefea***********.com	33	F	20	77	10	37
357	mainstr***********.com	30	F	15	75	10	30
358	basin*******.com	27	F	3	75	38	5

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

358 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

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