A
AISO Studio

Is your county / state website keeping up? Here's what the data shows.

County / State Website Audit Report

We scanned 309 county / state websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Government · Sample size: 309 sites · Scan date: March 14, 2026

Overview

The county / state industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 309 sites is just 42 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for county / state sites is WCAG, with an average of 62. The weakest area is AEO, at just 14. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 42, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 77% of county / state websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

42

AISO Score

56

SEO

28

Readability

59

Engagement

14

AEO

62

WCAG

Key Findings

77%

Score Below 50

More than half of sites in this vertical are underperforming.

85%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

50%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most county / state websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 309 county / state websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 42 means the typical county / state website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 14 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 85% of sites lack schema markup. 50% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The county / state industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 309 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
5
20-29
32
30-39
74
40-49
128
50-59
61
60-69
9
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
9 (3%)
D
61 (20%)
F
239 (77%)

Dimension Breakdown

Average scores across all 309 county / state websites for each scoring dimension.

SEO
56
Readability
28
Engagement
59
AEO
14
WCAG
62

Full Results

The table below lists all 309 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the county / state space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1georgiaen**************62C8136783498
2mauic*********62C69567520100
3joco*******62C6546834382
4bost******62C8948832572
5blogs********62C7745852882
6missoul***********61C7753731891
7morrisc***********61C87397025100
8mont*******60C6529904879
9vermon***********60C8453833344
10cali*******59D8150702082
11nh.***59D7250652692
12putnamc***********59D8748701882
13budget***********58D87416118100
14morriso*************58D5063632891
15extensio*************58D6543732694
16calaw********57D7733782882
17geor*******57D72506510100
18columbi*************57D4565702091
19iowacou************57D8052701078
20chisago************57D5067652091
21clevelan*************57D5551702891
22louisa**********57D5755702090
23oklah*******56D7447703360
24summitc*************56D6248702091
25klickit************56D52665020100
26plymout*************55D50625020100
27canr.*******55D8138801866
28shelbyc***********55D6736652891
29goshenc***********55D50625020100
30newcas*********54D6537702091
31peoria**********54D5255702080
32ilso*****54D6445732864
33marshal*************54D4562582091
34ny.***54D7740731083
35libguides.******************53D5557681080
36civic*******53D6045631889
37nebraskavi****************53D5462832531
38sanjuan************53D6049651092
39winnebag*************53D50505820100
40welcome.t***************53D8731901842
41delaw*******52D7531731086
42goge*******52D6443581885
43jacks*********52D72355810100
44nyc****52D6451732543
45frankli*************52D5253632080
46ndac*****52D6530781090
47ndstu********52D6548681077
48pa.***52D6944601088
49saltlak***********52D72366010100
50tshao*********52D6936851070
51wsa*****52D7437903517
52laramie************52D72415310100
53elpas*******51D8636781047
54lakeco**********51D4050652091
55connecticutl**********************51D7225652091
56bentonc***********51D6955681050
57porterc***********51D5733682091
58mas*****51D74385010100
59schmidg*************51D5545661090
60nebrask*************51D5040751093
61franklin**************51D7424754144
62richlan*************51D6258681057
63macona**********50D6235651091
64floydc***********50D5554501092
65montgome**************50D5533851077
66boon*******50D84126810100
67dawesco***********50D5437751083
68humbold*************50D4552502091
69video.**********50D5728684464
70press*********50D7438704318
71guides.ll***************49F6524901067
72mywal*********49F5948632057
73cassco**********49F4043652091
74morto*******49F5248631077
75cuyahog***********49F6241651077
76workspace****************49F7426852541
77providen*************49F8139611058
78doddridg*************49F6722801078
79berke*********49F4042632091
80localgovernm**********************49F7227651085
81wicou*********49F840781095
82guides.***********49F5533731090
83ca.***48F72334010100
84ocgo*****48F6244501085
85federal************48F7219832054
86dlg.******48F6024731091
87bgr****48F7431501090
88princegeo****************48F7438631059
89douglas*************48F8936701035
90nyecou*********48F5043502091
91pressbooks*****************48F6723732069
92ohi*****48F4947751063
93oertx.hig***************48F6033711867
94magu*******48F5043601090
95wv.***48F7436801040
96carbonc***********48F4751552073
97commerc************47F5435554350
98ballot*********47F871902643
99libgui***********47F50276810100
100wel*****47F6440681056
101kentco**********47F6729832632
102cookco**********47F6928551085
103mult*****47F7724501091
104northumber****************47F67323318100
105coun******47F5443581080
106jefferso*************47F694340883
107oca.******47F6640551075
108co.gr*********46F6013632092
109parkco**********46F4749652047
110mdcou*********46F6418652075
111oakg******46F6240551071
112mncou*********46F5238681069
113midland************46F574980259
114thegree***********46F4742651071
115lincoln************46F4529582091
116tncou*********46F7437681043
117virgini***********46F6227851842
118mrs*****46F7224901035
119wa.***46F6249601046
120danec*********46F6039551073
121houston************45F703058078
122oreat*******45F7731432063
123michi*******45F7246551041
124yellowsto**************45F5437701058
125flathea***********45F7114601091
126straffo************45F5439801835
127sog.*******45F5915731083
128ohioco**********45F6021801064
129washingt**************45F6922681067
130sccou*********45F6513651092
131washingt**************45F6735552055
132washingto**************45F4931601091
133alas******44F6917802531
134count*******44F8112501083
135garrett************44F6523631073
136somerse*************44F5035501090
137josephi************44F5423601090
138libguides***************44F5516681090
139fairfa***********44F6919731057
140masonc***********44F5538802518
141det.******44F5230501882
142dc.***44F5735551860
143dccou********44F6238481073
144saline**********43F5222601090
145iow*****43F6706310100
146worthco************43F773370033
147polkcou***********43F4555501055
148sos.******43F5535701046
149mo.***43F5721551090
150archiv***********43F4739531075
151nassauc***********43F3744582057
152charles*************43F5943681029
153hamil*********43F5722531089
154halifax************43F5726432085
155jcca*****42F4233681064
156maric*******42F470652891
157adamsc***********42F890551076
158acc*****42F494775282
159onei*******42F5244601047
160jasperc***********42F4234751056
161mainec***********42F5520631075
162jackson************42F5938601043
163rockingh**************42F5633481070
164atlanti*************42F6006510100
165libguide*************42F4523581089
166nm.***42F8621652513
167nmcou*********42F4454501050
168wak*****42F650751077
169pacou*********42F4027481892
170delc*******42F620751083
171ctas.te***********42F4922681072
172texascoun***************42F5949601029
173virgi*******42F770531093
174kingc*********42F6721551067
175monroec***********42F6918851822
176sedgwic***********41F4238751041
177waldoc***********41F790501090
178msa.ma**********41F572960071
179howardc***********41F650551888
180nc.***41F720581085
181sos.o*********41F5933331082
182alleghe***********41F6926601047
183hcp*****41F5435731820
184vac*****41F770651069
185polkco**********41F590681090
186whiteco***********40F5134501060
187hawaii**********40F5215651075
188kac*****40F692980109
189yorkcou************40F5624501864
190cumberla**************40F600751071
191baltimor*************40F5417601070
192goodhue************40F772470033
193mocommi************40F643040078
194hcn*****40F3640751036
195chatham************40F700651075
196horryc***********40F570701083
197wasatc***********40F6916501071
198dcd.us**********40F4245501053
199porta********39F5714581071
200portal.***********39F6205010100
201idahoc*********39F4436601047
202lla.******39F832663109
203norfol***********39F4943601029
204mt.***39F5206010100
205clarkc***********39F6214601850
206nj.***39F62065092
207co.lanc***********39F5205020100
208sc.***39F5221731047
209jefferso*************39F5920601056
210pim*****38F6411411082
211clarkc***********38F5226601050
212co.del***********38F5705010100
213illin*******38F640602553
214santafe************38F570701073
215tax.ne***********38F690651060
216lgc.st*********38F447631875
217ri.***38F4449451040
218wisco********38F4420531864
219wyoming************38F5737502021
220co.col*********37F550531091
221ilcou*******37F5032511043
222muscatine**************37F450502091
223portal***********37F620601070
224main*****37F7414601031
225ms.***37F5726651814
226lincoln************37F5238581025
227warrenc***********37F5226551044
228hamilton**************37F5227601039
229oklahom***********37F543673105
230uta*****37F620481088
231pina*****36F420502091
232fl-cou*********36F6120531038
233co.del***********36F590451088
234clinton*************36F77270042
235carroll************36F520751055
236stlouis************36F620851033
237mssupe***********36F5214331092
238nebraskacc****************36F4235351067
239cumberla**************36F500581082
240sandova*************36F710781816
241cassco**********36F5226501047
242sdcou*********36F6916501039
243fivecou************36F4050511022
244law.lis*************36F5042531021
245azclean*************35F4517601054
246azcou*********35F6919581016
247sandieg***********35F620631050
248leg.st*********35F4447481022
249mcleodc***********35F4714601845
250lamarc***********35F4420601050
251nv.***35F620400100
252nmdfa.***********35F440681071
253verm*******35F4224501845
254pwcv*****35F690551056
255iowaco**********34F720351070
256sgcou*********34F3726601038
257nhcou*********34F4024281080
258nheco********34F600501067
259beaufor*************34F674651030
260marshal*************34F420751060
261legislatu**************33F500511075
262sherida*************33F490651053
263baldwin************32F497751024
264dos.******32F420501080
265cdm16831.c*****************32F1578151520
266prfaa*******32F77063814
267okcou*********31F470331088
268mononga*************31F4630401026
269aroost*********30F440681035
270nd.***30F500361069
271minneha************30F4213551036
272tetonc***********30F576582012
273akm*****29F1543331540
274mn.***29F127215040
275mocou*********29F592230037
276utahc*********29F52035078
277pascoc***********28F540601024
278davisco************28F1564151520
279nvna******28F472350021
280cca*****28F373701025
281digitalp*************28F1564151520
282lincoln************28F520601022
283alabama************26F1557151520
284sussexc***********26F370501046
285nac*****26F1544281520
286ce.n*******26F1549251520
287oregonle*************26F1556151520
288orangec***********25F321501042
289coosco**********25F410501032
290ndcc*****25F1531253020
291www2.c*********24F1549151520
292arcou*********24F420551017
293lacou*******24F420601013
294jefferso*************24F423501016
295myflo********23F4008090
296honol*******23F10610040
297gcd.exten****************23F1537251520
298mylrc.sdl**************23F1541201520
299marsh*********22F320601013
300brow*******22F1539151520
301cdn.y********21F1526251520
302mclen*******21F1540101520
303brownco***********20F1518331520
304nysa*****20F1529201520
305lwvn*****19F1526151520
306isac*******15F1512151520
307legfin**********12F150151520
308idcou*********12F150151520
309sec.st*********11F0300020

Frequently Asked Questions

What is the average AISO score for county / state websites?

The average AISO score for county / state websites is 42 out of 100. This is based on a scan of 309 sites in the government industry. The score combines five dimensions: SEO (56), readability (28), engagement (59), AEO (14), and WCAG accessibility (62).

How do county / state websites perform on accessibility?

The average WCAG score is 62 out of 100. Many county / state websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are county / state websites ready for AI search engines?

Not yet. The average AEO score is 14 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 85% of county / state sites have no schema markup at all.

What is the biggest weakness for county / state websites?

The weakest dimension is AEO, with an average score of just 14. This represents the area where county / state websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR County / State Website Score?

The average county / state website scores 42/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
← Back to all industry reports
County / State Website Audit Report - AISO Studio | AISO Studio