A
AISO Studio

Is your crossfit / boutique fitness website keeping up? Here's what the data shows.

CrossFit / Boutique Fitness Website Audit Report

We scanned 359 crossfit / boutique fitness websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Fitness & Wellness · Sample size: 359 sites · Scan date: March 14, 2026

Overview

The crossfit / boutique fitness industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 359 sites is just 52 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for crossfit / boutique fitness sites is SEO, with an average of 80. The weakest area is AEO, at just 19. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 52, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 30% of crossfit / boutique fitness websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

52

AISO Score

80

SEO

53

Readability

57

Engagement

19

AEO

48

WCAG

Key Findings

30%

Score Below 50

A significant portion of sites need improvement.

22%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

6%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most crossfit / boutique fitness websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 359 crossfit / boutique fitness websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 52 means the typical crossfit / boutique fitness website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 19 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 22% of sites lack schema markup. 6% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The crossfit / boutique fitness industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 359 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
6
30-39
22
40-49
79
50-59
211
60-69
38
70-79
3
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
3 (1%)
C
38 (11%)
D
211 (59%)
F
107 (30%)

Dimension Breakdown

Average scores across all 359 crossfit / boutique fitness websites for each scoring dimension.

SEO
80
Readability
53
Engagement
57
AEO
19
WCAG
48

Full Results

The table below lists all 359 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the crossfit / boutique fitness space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1misfitg*************70B92677030100
2revival*************70B100557830100
3gryphon************70B9771854547
4aboveandbe****************69C9275854540
5crossfi*************69C9766854550
6wellnessrev*******************68C9270853847
7crossfitho*****************68C9273854535
8crossf**********68C9768853353
9crossfi***********67C9269603878
10crossfith***************65C9270853832
11crossfit**************65C8982802535
12crossfi************64C8469703362
13magmile************64C7768682687
14crossfitunl*******************63C8966702665
15crossfi***********63C7970752663
16crossfite**************63C8971801853
17tallyh*********62C9464703347
18moonsho*************62C9755651586
19crossfitb**************62C8667804225
20kawvalle*************62C9263803826
21crossfi***********62C9255753354
22crossfi*************62C9746702582
23crossf**********62C8969753333
24crossfit*************62C8970852529
25crossfi************61C8671652654
26theswol************61C8658832550
27jumpshi*************61C8751682580
28crossf*********61C8464653355
29crossfit*************61C8962803331
30crossfitn**************61C8260601891
31jibaros************61C8961751863
32crossfi***********60C9238703375
33evansvil**************60C8461851850
34crossfi************60C8468601873
35crossfi***********60C7970652558
36crossfi************60C8267601083
37baywave************60C9562582063
38crossfitc**************60C8757782550
39crossfi***********60C8964602564
40mttabor************60C8465901833
41crossfit**************60C9743853833
42residen*************59D8965851828
43crossf*********59D9259602656
44crossfi*************59D9265502069
45crossfi*************59D9460552855
46genesish**************59D8657953313
47outsider*************59D8764553353
48invictu***********59D8462604535
49commonwea***************59D9741853041
50crossf***********59D9753652063
51crossf*********59D8945651889
52crossfit**************59D9260502869
53desertdev**************59D8467651859
54crossf*********59D9759402873
551910cr**********59D9265502069
56crossfi************59D9471702526
57crossfi************59D9754402880
58crossfit*************59D8962652652
59brazen***********59D8165582367
60crossfit**************58D8459652654
61backalle*************58D8464701850
62tuskath************58D9260502069
63bether***********58D9258582063
64cfplay**********58D9055551580
65crossfit-**************58D6475733332
66southorla***************58D9463703316
67snakeriv**************58D8452652565
68chicagoel**************58D9260502069
69sugarcre**************58D9257582063
70downeas*************58D9253502775
71oldline************58D9164703318
72titanc***********58D9260502069
73timberwo**************58D9466702526
74cross*********58D9062502069
75crossfi************58D9258582063
76crossfi***********58D9458502858
77roswell************58D8970801029
78getmor**********58D9261502069
79greate***********58D8962652547
80crossfi*************58D9236653075
81crossfitl***************58D8461652654
82crossfit**************58D8472701835
83crossf**********58D9755402873
84cedarmoun****************58D9263632048
85cfsynd*********58D8255701869
86cross*********57D8763653029
87mach983************57D8755551580
88blkops***********57D9258532063
89crossfi*************57D9546582071
90persever*************57D9259402080
91crossga***********57D8265601067
92crossfit-***************57D9261504036
93crossfit*************57D7664731058
94crossf*********57D9467602038
95banditc***********57D9257402873
96crossfi************57D9256502069
97stpeter*************57D8473601840
98broadstre**************57D7473501078
99crossfit**************57D7944633373
100crossfi*************57D9257402080
101crossfi***********57D9258502069
102crossf*********57D9261502064
103revelry************57D9760402073
104crossfitfo****************57D8761502069
105cfnx*****56D8962502058
106cfe*****56D9257402073
107balancepo***************56D9452851033
108laxcro*********56D9259402073
109crossf***********56D9487525100
110crossf*********56D97186025100
111crossfi************56D8958731838
112route50************56D8962502058
113crossf*********56D8670751026
1145season*************56D6468751059
115caju*******56D6971501871
116crossfi***********56D8159602555
117gymcore************56D6279651056
118crossfi***********56D7467632347
119crossfit*************56D9240653058
120crossfit**************56D8460552064
121eaststat*************56D9455582054
122cross*********56D9260402073
123crossf*********56D9563632032
124kodacros**************56D9750582056
125crossfi************56D8762402373
126crossf**********56D9519653880
127crossf**********56D8960652533
128imperia*************56D9261632040
129sundogcomm****************55D8261401580
130cfns******55D9762452047
131paradis*************55D8958582050
132crossfitco*****************55D8162702629
133rivath**********55D6689681024
134mousetr*************55D8162781825
135crossfi*************55D9234654046
136crossfit*************55D9562582035
137southl*********55D860903386
138braveenou**************55D8559481573
139misfitgy*************55D7765501867
140crossfitn***************55D6958751065
141sourisval***************55D9515753075
142crossf***********55D8267402360
143crossfi*************55D8758402373
144crossfi*************55D8997525100
145crossfi*************55D7172451573
146crossfi*************54D8263401573
147crossf**********54D8178502620
148crossfi***********54D8958502050
149ksathle***********54D9758532829
150fitcity************54D7756803314
151crossfi************54D8664551841
152bedfo*******54D7468601053
153crossfit*************54D8259401580
154crossfi************54D7456801050
155heartlan*************54D8462751031
156crossf**********54D8262401573
157cross*********54D8957851018
158riverva************54D7951652648
159crossfi*************54D8472601822
160crossf*********54D9760502829
161cvcf******54D7956731843
162emeraldci**************54D9240532863
163bluerive*************54D8060401580
164rinconfit**************54D7850701558
165jhcro*********53D8442651858
166wildfir*************53D8560401567
167menschc***********53D6758631856
168first********53D7653753318
169define**********53D9263402838
170crossfi************53D8457731036
171marrero************53D8157701833
172crossf*********53D9263502029
173lightthef***************53D5775651050
174nitroperfo******************53D9755552033
175verusc***********53D8259401573
176crossfi************53D7651552562
177roundvall**************53D8558401573
178crossf*********53D8261402355
179crossf***********53D4762651875
180ocgym********53D7944653342
181crossfi*************53D6264651067
182crossfitp***************53D8062401567
183proverb***********53D7758402367
184crossf**********53D8464601832
185cfmusi*********53D9254582038
186crossfi*************53D8468602610
187crossf**********53D7960402367
188crossf***********53D8563401562
189gym.hwp*************53D9249582044
190tridenta**************53D9758452038
191crossfits****************53D8937652553
192devoti**********53D8761401562
193cross*********53D9263482033
194crossfi*************52D8741532063
195allinclus***************52D8457551840
196crossfi************52D8460401560
197crossf***********52D7760732514
198crossfi*************52D9216652575
199cfref*******52D8951582830
200crossfitu**************52D9261452033
201butcherto**************52D8449801035
202bourbonba****************52D8152501567
203eastyar*************52D9264452032
204crossf*********52D9212652582
205mwperf***********52D8760552030
206novicr**********52D9263502024
207starkvill**************52D6558501080
208crossfit*************52D9261502029
209hyalite************52D766865047
210crossfit*************52D8463551835
211swiftriv**************52D7766731813
212cfat*****52D9262502024
213crossf***********52D7950552550
214crossfi***********52D9260452035
215crossfi************52D9263502026
216audaci*********52D9259502029
217cf60*****52D8160651535
218crossfiti***************52D7968551831
219crossfi*************52D9263502026
220crossfi************52D9240532063
221ballsto*************52D7760732514
222crossfi***********52D7760781814
223camelbac*************51D6162751831
224venture************51D7638751850
225crossfi***********51D6248501889
226crossfi*************51D6264702621
227zootown************51D9262502021
228crossfi*************51D9262502022
229crossfi************51D8956551039
230den****51D8759401555
231crossf***********51D7151501870
232crossfi************51D7760731813
233rushmor*************51D9253502824
234wasatch************51D920751890
235theap*********50D6962451857
236timberhe**************50D8260402343
237strongar**************50D8937652536
238crossfitch****************50D8760502022
239crossfi************50D595358875
240crossfi*************50D8455631033
241truecor*************50D8946482047
242switchba**************50D8960502021
243crossfit*************50D5078531844
244bigmudd*************50D8441752517
245oceansta**************50D7955551839
246oneasteri**************50D7646551071
247crossf***********50D8712652575
248prvnna***********50D9257452026
249crossf***********50D7637601864
250atomicc***********50D9261502018
251crossfitp**************50D7758731814
252crossf*********50D8455551040
253crossfi*************49F8248401562
254crossf***********49F668830050
255thepro**********49F7143501079
256crossfi*************49F8958502018
257oldtown************49F7649501064
258jefferson****************49F6268451060
259camprhin*************49F8553452040
260pfccro*********49F7753731816
261crossf*********49F925653855
262apachec***********49F7756701812
263crossfi***********49F7755731813
264crossf**********49F899652570
265crossfi************49F6763681027
266crossfi*************49F6950651839
267marbleval***************49F8422703046
268ironcowb**************49F7754731813
269crossfit*************48F8242481060
2704keysc***********48F9253402026
271crossf*********48F5473751016
272crossfi*************48F7757651813
273north*********48F8263352031
274tahcro*********48F9260352026
275908ath**********48F7752452042
276crossf***********48F7157681818
277burningri***************48F6245751047
278crossfitm**************48F6259652517
279dbgcro*********48F6762651816
280dualciti**************47F8705025100
281crossfi************47F6159651032
282hoosierat**************47F7255651815
283crossfit*************47F6750731819
284crossfits****************47F6280401030
285crossf*********47F5940501086
286cfem*****47F924158042
287crossfito**************46F6651352554
288crossfi***********46F7749651813
289bronzelan****************46F595845069
290bigbarn************46F6954501046
291crossfit**************46F724050869
292crossfi***********46F6149501064
293crossfi************46F745660823
294oldcolon*************46F7643401070
295wwdc*****46F5747601847
296portagecros*******************46F4467581043
297balan*********46F7443601044
298crossfit**************46F6246751822
299crossfi***********45F6750651816
300thegy*******45F840652570
301kinesis***********45F7251601814
302kodacr**********45F715938058
303crossfi*************45F8249431533
304hammockco***************45F7720652541
305blackhil**************45F625438075
306nexusbi************44F823348063
307crossfi***********44F696545821
308boisec***********44F7246601817
309crossfi***********44F7228551062
310crossf**********44F6943601033
311cfspo********44F6460651011
312crossfi*************44F7712602558
313northnapl**************43F845835032
314crossfi************43F665545044
315mpfit*********43F633648078
316battlec***********43F5465601016
317crossf**********43F795438040
318crossfi************42F760652558
319crossfi***********42F8235352038
320waterburyfu*******************42F7741352038
321cross*********42F4259402539
322crossfit*************42F8227452036
323crossfit**************41F4457451046
324crossf**********41F7939352032
325mccro*********41F5849501033
326crossfi************41F615043054
327sherwoo*************40F4259452620
328crossfi***********40F6156501014
329tangleto**************40F595430055
330hellroari**************40F645748811
331crossfit*************40F8226352040
332cross*******39F750501083
333crossf***********39F5444501032
334geauxath*************39F495255033
335rockingh**************39F6615502544
336crossfit*************39F4959351035
337crossfit**************38F545830046
338crossf**********38F525543188
339twistedca****************38F4948401039
340nebocr**********38F724653010
341crossfi*************37F7910531043
342elmcity************37F74840080
343sracro*********37F6418501050
344ridgec***********37F4240401056
345crossfi***********36F593930054
346barkrive*************36F662840050
347goldenmi*************36F4734701013
348crossfit**************35F562253843
349crossfi************33F513630050
350crossfitf**************33F613645020
351crossfit**************32F570431064
352crossf***********31F5618401032
353powerall**************30F42298088
354turnagain**************29F562435032
355grizzlyfa***************28F621730036
356mococr**********26F64038037
357somnium************26F5765586
358oxfordc***********25F405115011
359crossfit*************25F596401014

Frequently Asked Questions

What is the average AISO score for crossfit / boutique fitness websites?

The average AISO score for crossfit / boutique fitness websites is 52 out of 100. This is based on a scan of 359 sites in the fitness & wellness industry. The score combines five dimensions: SEO (80), readability (53), engagement (57), AEO (19), and WCAG accessibility (48).

How do crossfit / boutique fitness websites perform on accessibility?

The average WCAG score is 48 out of 100. Many crossfit / boutique fitness websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are crossfit / boutique fitness websites ready for AI search engines?

Not yet. The average AEO score is 19 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 22% of crossfit / boutique fitness sites have no schema markup at all.

What is the biggest weakness for crossfit / boutique fitness websites?

The weakest dimension is AEO, with an average score of just 19. This represents the area where crossfit / boutique fitness websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR CrossFit / Boutique Fitness Website Score?

The average crossfit / boutique fitness website scores 52/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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CrossFit / Boutique Fitness Website Audit Report - AISO Studio | AISO Studio