Cybersecurity Firms Lock Down Networks. Their Websites Are Left Unlocked.

Technology & SaaS · 259 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Cybersecurity Websites

A CISO asks an AI assistant: "Best endpoint security platforms for remote teams." Your product covers this use case perfectly. But your website leads with fear-based marketing and buries the product details. Across 259 cybersecurity sites, the average AISO score is 55/100. SEO averages 93. AEO hits 44.

Engagement scores 52 and readability sits at 42. A total of 25% fall below 50. Cybersecurity firms protect others from threats. Their websites are threatened by poor search visibility.

Schema markup is absent from 17% of cybersecurity sites. Without structured product data, AI engines cannot categorize or recommend your solutions.

Why This Matters for Cybersecurity

Cybersecurity is defined as the practice of protecting computer systems, networks, and data from unauthorized access, attacks, and damage. Buyers in this space are highly technical and research-driven. Your website must serve both executive decision-makers and technical evaluators.

AI engines now play a role in the research phase of cybersecurity purchases. When a buyer asks for product comparisons, AI pulls from sites with clear feature lists, use case descriptions, and technical specifications. Fear-based marketing with no substance gets skipped.

Threat intelligence content refers to educational material about current cyber threats, attack methods, and defense strategies. This content builds authority with both search engines and AI systems when properly structured.

Cybersecurity firms that replace fear marketing with clear product data will win AI-driven buyer research.

Key Findings

25%

Score Below 50

17%

No Schema Markup

10%

No Open Graph Tags

44/100

Avg AI Engine Score

Key Takeaways

•
Fear-based marketing backfires when AI engines need factual product details, not scare tactics.
•
Product features are gated behind demo requests, making them invisible to AI systems.
•
Comparison content is missing despite buyers actively comparing security products.
•
Schema markup is rare on cybersecurity sites, hiding product categories from AI.
•
Readability is poor with dense technical content that serves neither executives nor AI.
•
Accessibility is neglected with dark themes causing contrast failures throughout.

Common Mistakes in Cybersecurity Websites

Fear over facts — "Hackers are coming for you" does not help AI categorize your product. State what you protect and how.
Everything behind a demo gate — AI cannot request demos. Feature lists and pricing must be public.
No comparison pages — Buyers search "[product A] vs [product B]" constantly. Own this content.
Dark themes with poor contrast — Cybersecurity sites love dark designs that fail WCAG contrast checks.
Jargon without definitions — SIEM, EDR, XDR, and SOAR need plain-language explanations for executive buyers.

How to Improve Your Cybersecurity Website

Lead with product capabilities, not threats. State what your product does, what it protects, and how it works in the first paragraph.
Add SoftwareApplication schema. Include product category, features, supported platforms, and pricing model.
Create comparison pages. Address the top 3-5 competitors buyers evaluate alongside your product.
Publish use case pages by industry. Healthcare security, financial security, and remote workforce security each need specific pages.
Fix contrast across the entire site. If using dark themes, ensure all text meets WCAG 4.5:1 contrast minimums.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

108

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

13 (5%)

74 (29%)

108 (42%)

64 (25%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 composite rating that measures website performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content for AI answer engines like ChatGPT and Google AI Overview to find and cite.

Why do cybersecurity websites need AI optimization?

Security buyers research products using AI tools. Companies with clear feature data, comparison content, and use case pages get recommended. Fear-based marketing does not.

What schema should cybersecurity companies use?

Use SoftwareApplication schema with features, category, and platform support. Add FAQPage schema for common buyer questions.

How do AI engines evaluate cybersecurity products?

They look for clear product descriptions, feature comparisons, use case documentation, and pricing models. Gated content gets skipped entirely.

Should cybersecurity firms ungated their product details?

Core features, supported platforms, and pricing models should be public. Detailed technical specs can remain behind registration.

What accessibility issues affect cybersecurity sites?

Dark color schemes with insufficient contrast, dashboard screenshots without alt text, and complex pricing tables without proper headers.

How can cybersecurity firms improve readability?

Define every acronym (EDR, SIEM, XDR). Write executive summaries for each product page. Save deep technical detail for documentation sections.

All 259 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	inte*****.com	75	B	63	97	82	64
2	acc*****.com	74	B	60	100	97	48
3	prote********.com	74	B	71	97	68	64
4	gener*******.com	73	B	68	100	67	64
5	ironte**********.com	73	B	75	100	65	55
6	aek*****.com	73	B	64	97	70	69
7	verd******.com	71	B	61	100	71	59
8	12po*******.com	71	B	78	99	46	64
9	dakota***********.com	71	B	48	97	90	59
10	e**.tech	70	B	68	82	68	64
11	strateg*************.com	70	B	48	99	86	58
12	lmgs*******.com	70	B	42	97	79	74
13	bartiz**********.net	70	B	66	70	81	64
14	mainst*********.com	69	C	50	99	73	64
15	first********.com	69	C	48	100	79	59
16	net*****.com	69	C	52	95	80	56
17	micro*********.com	68	C	40	97	83	64
18	turn******.com	68	C	68	83	56	69
19	arct******.com	68	C	71	98	54	53
20	nsa***.com	68	C	50	100	75	57
21	goma*****.com	68	C	55	100	65	59
22	tekma********.com	68	C	48	99	85	52
23	cit****.net	68	C	40	99	96	47
24	integ*********.com	67	C	40	99	75	64
25	hamilto***********.com	67	C	66	95	59	53
26	v2sy*****.com	67	C	66	99	70	38
27	ros****.com	67	C	40	94	86	59
28	nor***.com	67	C	68	100	50	57
29	propel**********.com	66	C	58	100	62	52
30	jet***.com	66	C	72	99	40	59
31	techa*******.com	66	C	55	100	61	57
32	rem****.com	66	C	48	95	70	62
33	cybe******.io	66	C	55	99	61	59
34	mcse******.com	66	C	63	99	56	52
35	cybersl************.com	65	C	60	97	48	64
36	nut*****.com	65	C	48	100	72	50
37	moonsho***********.com	65	C	42	99	77	52
38	days******.com	65	C	57	100	47	64
39	krg****.com	65	C	63	100	37	68
40	ander*******.com	65	C	73	99	34	59
41	monmo********.com	65	C	48	99	64	59
42	dig*****.com	65	C	65	100	39	64
43	nv***.com	65	C	58	100	52	59
44	redkey*********.com	65	C	45	100	63	64
45	xv***.com	65	C	75	99	33	59
46	ace*****.com	64	C	30	100	81	60
47	nuharb**********.com	64	C	42	100	58	68
48	bl**.com	64	C	55	100	57	52
49	goco******.com	64	C	53	94	64	52
50	aegis********.tech	64	C	38	100	66	64
51	cyb*****.systems	64	C	40	84	86	53
52	rid****.com	64	C	48	99	64	57
53	nsi****.com	63	C	40	100	65	59
54	cy***.com	63	C	67	100	41	49
55	alexa*********.com	63	C	63	95	32	67
56	mst***.com	63	C	30	100	66	71
57	silic********.net	63	C	28	99	86	54
58	exec*****.com	63	C	57	98	49	57
59	kelle*******.com	62	C	40	99	42	78
60	cyb*****.com	62	C	58	98	46	53
61	char*****.com	62	C	45	99	59	57
62	pchtec*********.com	62	C	30	100	62	68
63	ith*****.com	62	C	48	95	55	60
64	ct***.com	62	C	38	100	64	59
65	vol*****.com	62	C	50	99	63	47
66	ddsy*****.com	62	C	53	100	49	57
67	cyberp*********.com	62	C	30	100	76	55
68	htg***.com	62	C	55	99	47	57
69	ahel******.com	62	C	45	99	57	59
70	truedig************.com	62	C	40	99	57	62
71	br***.com	62	C	56	100	49	52
72	x**.net	62	C	86	99	10	55
73	red*****.com	62	C	40	97	66	58
74	cmits********.com	61	C	58	80	60	52
75	brade*******.com	61	C	53	90	47	62
76	aux***.com	61	C	48	100	65	42
77	4a**.com	61	C	52	97	39	64
78	cor****.com	61	C	30	99	71	59
79	intel*********.com	61	C	55	100	48	50
80	icscy*******.com	60	C	46	81	77	42
81	cor****.com	60	C	42	100	39	69
82	cybe*******.org	60	C	56	77	68	42
83	kol***.com	60	C	48	99	59	45
84	tech*******.us	60	C	38	94	66	53
85	converg************.com	60	C	60	97	28	64
86	cant******.com	60	C	65	100	26	57
87	advanc*********.com	60	C	40	90	62	59
88	netg*****.com	59	D	40	97	62	48
89	razo*******.com	59	D	40	80	76	47
90	intec********.com	59	D	38	100	50	59
91	tanne*********.com	59	D	50	97	39	60
92	resu*****.com	59	D	50	100	37	59
93	core*******.com	59	D	70	98	10	62
94	theep*******.com	59	D	47	90	76	30
95	ox**.tech	59	D	52	99	55	40
96	highpo***********.com	59	D	30	98	71	50
97	ansne********.com	59	D	25	99	76	52
98	go***.com	59	D	40	98	56	53
99	itsu*******.com	59	D	48	83	81	30
100	endur*******.com	59	D	68	95	10	69
101	tota*******.net	58	D	30	99	53	64
102	axi***.com	58	D	50	99	42	52
103	locks*********.com	58	D	54	82	34	69
104	core*****.it	58	D	23	99	67	59
105	cts-c********.com	58	D	55	94	43	47
106	onlin*********.ecu.edu	58	D	61	98	34	47
107	lazo******.com	58	D	60	100	20	59
108	atne*****.com	58	D	48	95	42	55
109	op***.com	58	D	56	100	36	50
110	ult***.com	58	D	40	100	50	52
111	simp*******.com	58	D	48	100	38	57
112	fairfa**********.org	58	D	70	100	18	49
113	beartoot*************.com	58	D	63	99	25	53
114	dyo****.com	57	D	75	95	10	50
115	redpo********.com	57	D	50	95	28	62
116	sjro*****.com	57	D	35	85	78	38
117	gra****.tech	57	D	30	85	68	55
118	ript*******.com	57	D	48	94	41	55
119	net****.com	57	D	68	98	10	57
120	koni*******.com	56	D	48	99	39	49
121	h**.net	56	D	38	99	37	64
122	van****.com	56	D	30	100	49	57
123	qua*****.com	56	D	50	100	23	59
124	la**.com	56	D	30	93	67	47
125	microla***********.com	56	D	48	92	32	60
126	agca*****.com	56	D	30	99	57	52
127	sse***.com	56	D	40	100	52	45
128	abb*****.com	56	D	40	100	48	46
129	a-li******.com	56	D	56	95	17	62
130	el**.net	56	D	30	94	65	47
131	workp*******.com	56	D	40	94	50	49
132	gal*****.com	56	D	68	99	10	52
133	ccgna*******.com	56	D	48	94	31	62
134	opena*******.com	56	D	38	97	48	54
135	nuv****.com	55	D	61	99	10	57
136	ede*****.com	55	D	48	95	26	59
137	kirkha*********.com	55	D	40	99	35	58
138	hite*****.com	55	D	40	100	33	57
139	yours********.com	55	D	60	100	35	33
140	systems***********.com	55	D	28	100	61	47
141	comt*****.com	55	D	40	93	39	59
142	arch*******.com	55	D	54	99	10	64
143	pbm****.com	55	D	42	99	31	58
144	stratu**********.com	54	D	38	100	49	43
145	vista*******.com	54	D	40	94	35	59
146	inte******.net	54	D	40	99	40	50
147	ant****.com	54	D	58	99	10	59
148	dev-******.com	54	D	30	90	63	43
149	bra****.tech	54	D	45	95	27	57
150	trus******.com	54	D	42	100	42	45
151	pcrb*******.com	54	D	38	97	50	42
152	unitedi************.com	54	D	48	100	16	64
153	nov*****.net	54	D	25	100	47	59
154	built********.com	54	D	51	94	29	50
155	air***.com	54	D	40	95	54	38
156	mansou**********.com	53	D	30	97	40	59
157	comp******.com	53	D	33	99	44	51
158	built*********.org	53	D	56	94	19	50
159	invi******.com	53	D	38	100	34	53
160	nets*******.com	53	D	38	100	22	64
161	masscy*********.org	53	D	43	15	92	57
162	ics***.com	53	D	40	94	31	59
163	biz***.us	53	D	48	95	40	40
164	moa***.com	53	D	40	98	41	45
165	dataprote***************.com	53	D	36	95	47	47
166	side*******.com	52	D	40	99	38	41
167	datama*********.com	52	D	42	98	20	59
168	buil*****.com	52	D	51	94	22	50
169	buil*****.com	52	D	51	95	20	50
170	ceriu*********.com	52	D	40	100	17	63
171	ippa******.com	52	D	40	97	31	50
172	s1tec*******.com	52	D	40	97	36	48
173	built********.com	52	D	51	94	21	50
174	sbs*****.com	52	D	30	93	39	57
175	intell**********.com	52	D	30	99	38	56
176	cybe******.com	51	D	60	97	10	45
177	brea*******.io	51	D	40	98	32	47
178	acture*********.com	51	D	45	100	10	59
179	idahos*********.com	51	D	40	92	27	56
180	mind*****.com	51	D	42	99	33	43
181	adva*****.tech	51	D	30	99	43	45
182	autom********.com	51	D	50	98	10	54
183	atc*****.com	51	D	38	94	35	47
184	ria***.org	51	D	38	92	43	40
185	built*********.com	51	D	43	94	26	50
186	phoen*******.com	50	D	48	95	10	55
187	silen*******.com	50	D	40	97	25	48
188	net****.com	50	D	40	95	10	64
189	di***.com	50	D	47	74	41	43
190	devf*****.com	50	D	40	97	17	59
191	pacs*******.com	50	D	40	90	27	52
192	buil******.com	50	D	43	94	24	50
193	scs***.com	50	D	48	98	34	30
194	siouxfal*************.com	50	D	28	92	61	30
195	ver***.com	50	D	52	99	15	42
196	bui****.com	49	F	37	94	26	50
197	cybe*****.tech	49	F	40	75	27	59
198	louis*********.com	49	F	40	97	28	41
199	soluti**********.com	49	F	32	100	25	54
200	pcn*****.com	49	F	33	100	35	41
201	e**.rocks	49	F	23	50	100	27
202	irone********.com	49	F	40	75	37	49
203	cybe*******.com	49	F	30	100	20	58
204	laye******.com	48	F	45	95	10	52
205	cyb****.com	48	F	30	100	11	64
206	infot********.com	48	F	30	100	37	37
207	digit*********.com	48	F	40	100	10	52
208	soluti***********.com	47	F	43	88	26	41
209	builti*********.com	47	F	43	94	10	50
210	f**.com	47	F	35	47	92	15
211	floridas**************.com	47	F	40	86	15	58
212	cetr*****.com	47	F	35	73	44	42
213	big***.tech	47	F	20	99	44	42
214	daven*********.com	47	F	48	98	11	40
215	allied*********.com	46	F	48	100	10	37
216	yeoa*****.com	46	F	28	95	23	53
217	usa*****.com	46	F	40	94	17	42
218	cybersec*************.com	46	F	35	75	32	51
219	armo******.ai	46	F	33	47	68	40
220	icc***.net	46	F	30	99	10	59
221	inter*********.net	45	F	20	99	22	54
222	med*****.com	45	F	35	94	10	52
223	bus*****.maryland.gov	45	F	42	80	29	35
224	net***.com	45	F	38	100	10	43
225	plur*****.com	45	F	30	97	10	57
226	arlingtone******************.com	45	F	30	98	19	47
227	milestonet****************.com	45	F	25	83	37	47
228	sym*****.com	44	F	28	98	10	53
229	builti**********.com	44	F	33	95	10	50
230	campxi**********.com	44	F	42	89	10	45
231	dog*****.com	44	F	30	98	11	52
232	mads*******.com	43	F	32	93	11	50
233	richesi************.com	43	F	38	69	18	52
234	visua*******.com	43	F	35	95	23	30
235	mc**.org	43	F	42	91	10	40
236	strat*********.com	43	F	30	94	18	42
237	arro*****.tech	43	F	30	99	22	35
238	cybers***********.org	42	F	30	72	43	30
239	cons*****.com	42	F	48	60	10	52
240	ida****.com	42	F	40	55	29	45
241	coloradosp******************.com	41	F	25	80	21	47
242	loi*****.com	41	F	48	70	10	40
243	n**.edu	41	F	38	80	10	45
244	syst*****.com	41	F	40	87	10	37
245	cyber********.com	40	F	18	78	27	47
246	info******.com	40	F	20	100	10	47
247	gms*****.com	40	F	20	93	13	47
248	mc***.org	39	F	20	85	10	52
249	pro****.com	39	F	39	74	10	40
250	greg*****.com	39	F	35	80	10	40
251	cyber*******.org	37	F	30	64	21	38
252	mscoa*********.com	36	F	25	79	10	40
253	e**.newmexico.gov	36	F	15	88	10	47
254	apol*****.com	36	F	35	73	10	35
255	dirigo**********.com	35	F	20	95	10	30
256	north********.com	32	F	15	95	10	25
257	colora***********.com	30	F	25	75	10	18
258	clear*******.com	27	F	15	85	10	10
259	urbite*********.com	25	F	20	20	39	20

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

259 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Cybersecurity Website Score?

The average cybersecurity website scores 55/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit

← Back to all industry reports