What is the average AISO score for dealership websites?

The average AISO score for dealership websites is 52 out of 100, based on a scan of 343 sites. This score combines SEO, readability, engagement, AEO, and WCAG accessibility ratings.

How do dealership websites perform on accessibility?

The average WCAG accessibility score for dealership websites is 60 out of 100. According to the W3C, websites should meet at least WCAG 2.1 Level AA standards. Many dealership sites still lack basic requirements like alt text, proper contrast ratios, and semantic HTML.

Are dealership websites ready for AI search engines?

Most dealership websites are not well-optimized for AI answer engines. The average AEO score is 15 out of 100. Common issues include missing structured data (42% of sites), lack of FAQ sections, and no direct-answer formatting.

What is the biggest weakness of dealership websites?

The biggest weakness for dealership websites is AEO, with an average score of just 15 out of 100. This means most sites in this vertical have significant room for improvement in this area.

Dealership Website Audit Report - AISO Studio

Full Results

The table below lists all 343 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the dealership space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	tiger*********	71	B	84	55	85	45	93
2	echop*******	70	B	89	57	83	33	96
3	i25f*******	66	C	84	56	90	18	89
4	champi***********	66	C	89	51	78	26	95
5	alexand************	66	C	87	58	83	18	93
6	firstst************	65	C	89	43	85	26	95
7	lakea*******	65	C	84	62	70	26	93
8	andym*******	64	C	87	48	90	25	80
9	altonbl*************	64	C	97	45	85	10	94
10	springhi*************	64	C	92	44	85	20	93
11	highcount****************	64	C	89	47	85	18	93
12	thornhill**************	64	C	97	47	78	18	88
13	buysho**********	63	C	84	60	65	18	95
14	morrissmit*****************	63	C	92	54	78	10	90
15	famil*********	63	C	84	52	70	25	93
16	johnvanceb******************	63	C	89	51	85	10	89
17	gracea**********	63	C	87	56	80	18	82
18	lendu*********	63	C	92	47	70	25	93
19	gross*********	63	C	87	40	75	36	89
20	elwayd**********	62	C	84	49	85	10	95
21	stopandd*************	62	C	67	78	75	10	83
22	winnerfo*************	62	C	72	60	85	25	73
23	tonyg********	62	C	89	50	75	34	66
24	mccarth************	62	C	97	36	90	10	93
25	davesy**********	62	C	84	56	80	10	86
26	morach***********	62	C	84	47	85	18	86
27	taylors***********	62	C	89	45	85	10	93
28	fairwa*********	62	C	74	59	85	35	54
29	rivers**********	61	C	87	36	85	18	93
30	earnhard*************	61	C	92	53	70	10	87
31	gatesgmcn***************	61	C	84	60	70	10	86
32	jerryr*********	61	C	92	37	85	10	96
33	darc*******	61	C	92	39	75	18	95
34	yanke*********	61	C	84	57	85	18	65
35	alpackers**************	61	C	92	52	73	10	87
36	fowle********	61	C	87	54	70	10	93
37	legacych**************	61	C	89	39	85	10	93
38	lumsaut***********	61	C	97	44	70	10	94
39	jerry*********	61	C	82	54	75	10	93
40	rameyfor**************	61	C	84	48	85	30	64
41	downtow***********	61	C	89	45	80	10	93
42	bergst***********	61	C	84	61	70	10	89
43	bergstrombu******************	61	C	87	49	65	18	95
44	autostar*************	61	C	97	53	90	25	38
45	samboswe**************	60	C	92	45	70	10	93
46	anchorag**************	60	C	87	33	85	18	93
47	husto*********	60	C	92	42	70	18	93
48	billdodg**************	60	C	94	45	70	10	95
49	presto**********	60	C	86	46	70	18	90
50	allen*********	60	C	91	46	78	10	84
51	powerf*********	60	C	94	49	78	10	75
52	champi***********	60	C	77	49	80	25	73
53	luxurym************	60	C	77	46	80	25	83
54	kengan***********	60	C	84	41	75	25	83
55	kyleedw***********	60	C	89	49	70	10	94
56	flood********	60	C	89	53	70	18	78
57	dunlapsu*************	60	C	84	40	70	28	90
58	heritag***********	60	C	77	51	73	18	89
59	tedbr*******	60	C	92	33	85	10	93
60	capito***********	60	C	84	47	70	18	93
61	darcar***********	60	C	87	67	65	18	60
62	lith******	59	D	79	57	90	10	62
63	phillon***********	59	D	77	65	85	18	47
64	pritc*********	59	D	87	45	85	10	73
65	dancu*********	59	D	79	50	75	10	93
66	dancumm***********	59	D	89	49	65	10	93
67	motorc*********	59	D	92	46	65	10	93
68	uppermar*************	59	D	97	44	85	18	51
69	missoula*************	59	D	76	51	78	18	79
70	mildenbe**************	59	D	87	49	65	10	94
71	living**********	59	D	77	55	85	25	50
72	toyotao***********	59	D	86	41	78	25	73
73	lhmcasachev********************	59	D	72	48	90	33	54
74	davidstan****************	59	D	82	34	85	18	87
75	dutchmille*****************	59	D	84	48	70	10	94
76	swickard*************	58	D	79	38	80	30	72
77	lhma*******	58	D	61	58	80	20	78
78	winner***********	58	D	77	48	80	18	76
79	taddjen************	58	D	87	53	65	10	80
80	taylo*********	58	D	87	35	80	10	95
81	shetlerc**************	58	D	84	31	85	10	95
82	trilake***********	58	D	72	48	80	10	89
83	randym*********	58	D	82	47	65	18	86
84	nycj*******	58	D	77	45	80	38	53
85	flood********	58	D	89	45	70	10	89
86	oceanstat**************	58	D	72	39	85	18	88
87	texasca************	58	D	84	49	85	18	56
88	bergstr*************	58	D	79	57	65	10	89
89	cactusj************	57	D	79	62	75	18	47
90	timberl***********	57	D	77	53	60	10	93
91	fairfiel**************	57	D	87	30	80	10	93
92	daves*********	57	D	72	56	80	18	57
93	wiscas***********	57	D	78	51	73	18	72
94	rolls-roycem**********************	57	D	87	43	65	18	82
95	thomps**********	57	D	84	32	80	10	93
96	drivepr***********	57	D	82	47	65	10	95
97	countrysi***************	57	D	87	30	80	10	93
98	gmcofb***********	57	D	73	57	65	18	76
99	honda********	57	D	77	59	80	26	39
100	major*********	57	D	84	61	65	25	43
101	autok********	57	D	87	42	65	10	94
102	scott********	57	D	72	50	85	33	40
103	berkeleyfo******************	57	D	87	35	75	10	93
104	twincity**************	57	D	72	44	80	26	67
105	samp*******	57	D	77	59	65	10	79
106	i-5c*******	57	D	76	59	60	10	86
107	mosestoyot*****************	57	D	86	49	70	18	67
108	zimbr*******	57	D	77	44	65	18	90
109	patriota**************	57	D	57	79	60	10	78
110	darcar***********	57	D	92	58	65	10	60
111	southwe************	56	D	86	52	65	10	75
112	aloha*******	56	D	77	46	85	25	50
113	libert**********	56	D	77	46	80	18	62
114	jimmytheb****************	56	D	81	48	100	33	5
115	autofa***********	56	D	87	57	60	15	60
116	hillsb***********	56	D	92	50	73	10	57
117	sanson*********	56	D	84	45	65	10	85
118	dreama*********	56	D	67	39	80	18	88
119	chalme**********	56	D	89	52	80	15	44
120	galles*********	56	D	84	56	83	10	47
121	shopemp***********	56	D	84	40	65	18	82
122	lexusof*************	56	D	69	57	80	18	57
123	harrm*********	56	D	66	63	80	18	50
124	champlai**************	56	D	81	52	78	28	35
125	landmar***********	56	D	64	61	75	10	70
126	tyrre*********	56	D	87	51	70	10	68
127	laramie*************	56	D	89	43	65	10	86
128	cabrera*************	56	D	74	39	73	18	87
129	shee******	56	D	78	59	73	25	41
130	autosou*************	55	D	76	42	78	10	80
131	davesmi************	55	D	72	45	80	18	67
132	diepholzau****************	55	D	69	53	85	10	62
133	newwa*********	55	D	67	55	75	10	69
134	mello*********	55	D	79	48	85	10	54
135	phill*********	55	D	75	45	73	18	67
136	zoomm*********	55	D	77	54	80	18	44
137	fremon***********	55	D	74	52	60	10	91
138	camelba************	54	D	81	39	70	25	58
139	idealc*********	54	D	81	55	60	10	69
140	smca*******	54	D	69	48	73	28	50
141	redrive*************	54	D	62	56	80	10	64
142	californi**************	54	D	74	45	65	10	86
143	hertric*************	54	D	77	55	85	10	39
144	sawgra**********	54	D	74	45	65	10	89
145	cutte*********	54	D	87	31	65	10	93
146	countrysi***************	54	D	64	55	80	18	50
147	smithau************	54	D	66	58	78	20	47
148	silverthor******************	54	D	69	34	90	25	58
149	sabatt**********	54	D	67	33	80	18	87
150	autobahnus****************	54	D	74	51	65	18	64
151	machaikf**************	54	D	64	54	73	26	50
152	theaut***********	54	D	87	41	80	10	58
153	portsmo***********	54	D	84	50	85	10	37
154	irwin********	54	D	84	39	85	18	47
155	irwinzo***********	54	D	81	30	70	28	69
156	woodbri***********	54	D	74	47	65	10	82
157	deluxea************	54	D	59	62	75	10	64
158	schwanb***********	54	D	79	39	60	10	95
159	junction**************	54	D	82	49	50	10	86
160	imgc*******	54	D	75	44	68	10	80
161	kevinw***********	54	D	77	44	80	26	44
162	mccormi***********	54	D	72	50	60	10	87
163	hersrudsof****************	54	D	64	54	80	10	62
164	crossvill****************	54	D	79	38	78	18	61
165	actiona***********	54	D	64	65	83	33	14
166	stjohns***********	54	D	71	50	60	10	86
167	laramiep*************	54	D	77	48	85	18	42
168	gacar*********	53	D	84	56	85	18	13
169	choicea*************	53	D	72	44	85	10	59
170	karl*******	53	D	64	64	80	10	44
171	allstartoyo******************	53	D	76	47	60	10	80
172	herbch**********	53	D	69	44	90	10	57
173	minneto***********	53	D	97	43	65	8	55
174	jimf*******	53	D	78	51	73	18	43
175	machai**********	53	D	77	49	80	10	50
176	donkc********	53	D	64	39	73	28	67
177	yarkch***********	53	D	71	41	80	10	67
178	sethwad***********	53	D	79	47	60	18	67
179	billkni***********	53	D	69	44	60	10	93
180	dickh*********	53	D	74	64	60	25	33
181	siouxfa***********	53	D	67	47	78	10	67
182	theautom**************	53	D	69	56	80	18	40
183	gossc*******	53	D	62	54	75	10	69
184	fugat*********	53	D	72	41	60	10	95
185	tyrrell*************	53	D	77	31	80	10	80
186	genesis************	52	D	77	24	80	10	86
187	subaruof**************	52	D	67	49	85	18	35
188	freder***********	52	D	56	54	80	10	62
189	florida************	52	D	52	60	60	18	73
190	encore*********	52	D	86	31	78	18	55
191	landma**********	52	D	72	51	80	18	36
192	champion*************	52	D	62	48	60	10	89
193	allstarch****************	52	D	84	22	80	10	80
194	blaisea************	52	D	72	49	80	10	50
195	reedma*********	52	D	74	44	90	25	19
196	baldhilld****************	52	D	72	42	85	10	53
197	autocent*************	52	D	72	59	68	10	50
198	lewisvil**************	52	D	67	47	80	18	50
199	utahau**********	52	D	72	44	55	10	88
200	burlingto***************	52	D	74	48	80	10	50
201	autona***********	51	D	89	45	70	18	30
202	mountains***************	51	D	77	44	80	10	47
203	igbur*******	51	D	69	62	70	10	35
204	driveh*********	51	D	89	50	65	10	35
205	glava*********	51	D	81	44	65	18	50
206	louisb***********	51	D	77	46	80	10	42
207	chrisau************	51	D	84	55	85	10	9
208	paulm*********	51	D	71	55	85	18	17
209	octan********	51	D	64	52	80	18	35
210	legend***********	51	D	72	40	80	18	44
211	charbonn*************	51	D	73	56	60	18	46
212	jeffd********	51	D	74	56	85	10	24
213	chevygmc**************	51	D	64	49	73	10	62
214	reeder*********	51	D	72	49	73	10	50
215	alderma************	51	D	77	43	65	10	64
216	dutchmi************	51	D	61	40	68	10	85
217	idriv********	50	D	72	48	80	18	27
218	cowboyc***********	50	D	77	40	85	10	38
219	motorc***********	50	D	64	43	80	10	53
220	phill*******	50	D	74	49	85	18	16
221	autonationto*********************	50	D	76	39	80	10	50
222	dealer*********	50	D	81	58	65	26	5
223	msauto**********	50	D	69	52	55	25	48
224	courtesyf****************	50	D	84	55	65	8	33
225	autonation******************	50	D	76	38	65	10	70
226	statemot**************	50	D	77	34	80	10	53
227	jackdani*************	50	D	69	55	80	10	30
228	elizabe*************	50	D	77	40	80	10	44
229	billio*********	50	D	70	38	55	18	80
230	gallat**********	50	D	81	46	65	15	44
231	skychevr*************	50	D	69	39	80	10	53
232	sheridan**************	50	D	79	45	78	25	13
233	firstch*************	50	D	72	52	80	18	23
234	jenkinsford******************	49	F	79	23	80	10	62
235	daves********	49	F	69	48	80	10	37
236	rohrma***********	49	F	76	38	65	10	64
237	mikemols**************	49	F	84	39	75	10	33
238	tomw*******	49	F	79	37	90	20	12
239	autoconnec****************	49	F	72	34	63	10	76
240	annapol*************	49	F	64	38	80	20	47
241	deluxem************	49	F	64	43	75	10	53
242	woodhou*************	49	F	74	41	80	10	38
243	keya*******	49	F	69	43	90	10	30
244	coughl**********	49	F	77	25	60	10	88
245	gilstrapfam******************	49	F	73	46	58	10	60
246	karlmal***********	49	F	86	34	70	10	50
247	youngau************	49	F	79	41	90	18	8
248	sleepyh*************	49	F	69	49	73	25	24
249	ford*******	49	F	77	41	65	10	53
250	danbury************	48	F	56	54	80	10	37
251	nissano************	48	F	66	46	60	10	63
252	rickri*********	48	F	64	48	80	18	25
253	drive*********	48	F	87	19	70	10	67
254	iconmot************	48	F	57	41	75	10	62
255	mapleh***********	48	F	69	48	85	10	20
256	hudson**********	48	F	77	46	65	18	30
257	torgerson**************	48	F	74	36	65	10	62
258	kenganley***************	48	F	79	22	60	18	77
259	anchora************	48	F	69	43	75	10	40
260	autoso**********	48	F	77	40	65	10	50
261	keyau********	48	F	77	33	80	10	40
262	sound********	48	F	69	41	80	10	38
263	heartla************	48	F	77	39	65	18	44
264	cariz*******	47	F	76	34	80	10	35
265	gooda*********	47	F	67	18	75	10	83
266	wallingfo**************	47	F	59	46	60	10	67
267	autotea*************	47	F	74	29	85	10	38
268	alohaau***********	47	F	81	19	65	25	55
269	greggyou**************	47	F	86	26	80	18	24
270	darlingsuse******************	47	F	59	54	68	10	39
271	motorca************	47	F	64	43	68	10	50
272	maxmo********	47	F	74	40	85	10	18
273	fallonf*************	47	F	77	41	73	10	30
274	salemu***********	47	F	77	39	48	8	71
275	toyo******	46	F	92	0	65	10	83
276	autozil************	46	F	67	37	75	20	32
277	gatesau************	46	F	71	17	65	10	85
278	millera************	46	F	77	0	60	20	98
279	suburban**************	46	F	77	22	90	10	33
280	bommarito***************	46	F	74	13	60	10	95
281	teamfor*************	46	F	74	42	50	15	50
282	cedricth*************	46	F	71	58	65	10	14
283	carm******	46	F	79	30	33	15	90
284	parklin***********	46	F	64	29	75	28	36
285	oliverford****************	46	F	67	45	60	10	47
286	ouris*********	46	F	64	26	80	10	56
287	junea*********	45	F	66	42	68	10	38
288	tustina*************	45	F	74	40	50	0	71
289	naplet**********	45	F	69	30	85	10	32
290	hixsonfor**************	45	F	76	40	65	18	24
291	waltmassey****************	45	F	69	40	45	8	71
292	dolanau***********	45	F	72	16	80	10	57
293	goauto*********	45	F	82	27	85	10	21
294	clayc*********	45	F	62	32	60	10	71
295	juneau**********	44	F	67	46	53	10	44
296	lacar*******	44	F	74	29	85	10	21
297	teamlinco**************	44	F	82	53	48	10	21
298	buckey*********	44	F	74	31	60	10	50
299	dcmotor***********	44	F	69	48	60	18	19
300	columbi************	44	F	49	58	60	10	35
301	conicell*************	44	F	61	28	85	18	30
302	automa***********	44	F	87	11	58	10	67
303	iada*******	44	F	77	42	75	10	8
304	hoffma*********	43	F	77	5	85	10	47
305	carwis***********	43	F	84	21	73	18	20
306	harpswel**************	43	F	59	35	50	10	70
307	jsaut*********	43	F	68	48	40	0	62
308	rides-a************	43	F	67	41	53	10	42
309	wyle*****	43	F	82	9	83	33	5
310	ramey********	43	F	72	24	85	18	16
311	autowo***********	42	F	74	0	75	10	67
312	darli*******	42	F	69	34	80	10	12
313	billcoleaut******************	42	F	62	47	33	20	50
314	greggyoun**************	41	F	76	18	70	10	38
315	findla*********	41	F	50	39	40	10	75
316	longle***********	40	F	76	0	70	18	50
317	gaauto*********	40	F	47	57	35	8	50
318	driveno************	40	F	79	6	65	10	50
319	mayagu**********	40	F	81	24	65	10	21
320	indyau*********	39	F	77	0	58	10	67
321	automax************	38	F	79	0	65	18	40
322	bomma********	38	F	84	5	65	10	31
323	plane*********	38	F	54	57	40	0	35
324	rosevill*************	37	F	89	0	70	10	20
325	jimel*******	37	F	74	0	85	18	8
326	rsmoto**********	37	F	79	0	58	10	50
327	ourism**********	37	F	57	19	60	10	47
328	stuttga************	37	F	89	0	65	10	30
329	stgaut**********	36	F	71	1	65	18	35
330	carcent***********	36	F	79	0	58	10	46
331	capito*********	36	F	67	4	75	10	31
332	lindsa*********	36	F	64	20	30	8	71
333	washingt**************	36	F	77	0	60	10	44
334	leith********	35	F	74	0	83	10	11
335	goger********	34	F	54	0	75	10	42
336	mainea***********	33	F	71	0	80	10	6
337	koon*****	32	F	71	0	45	35	13
338	manhatta**************	32	F	57	17	50	10	26
339	libertys**************	31	F	62	11	60	10	11
340	dmv.a*********	25	F	15	42	25	15	20
341	hendri**********	24	F	15	50	8	0	43
342	morr*******	21	F	10	36	0	0	67
343	flowa*******	16	F	27	0	0	8	60

Dealership Website Audit Report

Overview

Summary Scores

Key Findings

What This Means

Key Takeaways

How to Improve Your Score

Score Distribution

AISO Score Ranges

Grade Distribution

Dimension Breakdown

Full Results

Frequently Asked Questions

What is the average AISO score for dealership websites?

How do dealership websites perform on accessibility?

Are dealership websites ready for AI search engines?

What is the biggest weakness for dealership websites?

How can I check my own website's score?

Methodology

SEO (Technical Search Optimization)

Readability

Engagement

AEO (AI Engine Optimization)

WCAG (Accessibility)

How Does YOUR Dealership Website Score?