A
AISO Studio

Is your dental website keeping up? Here's what the data shows.

Dental Website Audit Report

We scanned 411 dental websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 411 sites · Scan date: March 14, 2026

Overview

The dental industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 411 sites is just 51 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for dental sites is SEO, with an average of 77. The weakest area is AEO, at just 16. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 51, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 37% of dental websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

51

AISO Score

77

SEO

44

Readability

68

Engagement

16

AEO

55

WCAG

Key Findings

37%

Score Below 50

A significant portion of sites need improvement.

19%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

22%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most dental websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 411 dental websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 51 means the typical dental website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 16 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 19% of sites lack schema markup. 22% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The dental industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 411 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
3
20-29
4
30-39
19
40-49
126
50-59
194
60-69
62
70-79
3
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
3 (1%)
C
62 (15%)
D
194 (47%)
F
152 (37%)

Dimension Breakdown

Average scores across all 411 dental websites for each scoring dimension.

SEO
77
Readability
44
Engagement
68
AEO
16
WCAG
55

Full Results

The table below lists all 411 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the dental space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1robertsd*************70B95518530100
2anchora************70B9447954083
3onedenta**************70B8957903390
4wyomin***********69C9251805375
5mainefam*************68C8958784177
6dentist*************68C9250853390
7dentisto**************68C9261851889
8dentav***********68C9732905871
9carabel************67C8962752689
10drbarry*************67C8954803390
11dental*********66C8971753357
12beaumontfa*****************66C8757684383
13neighborho****************66C9261801094
14advancedd****************65C8751782596
15highlandto*****************65C9750653390
16laurelfa**************65C9461753363
17mycapit************65C87576525100
18bcbs******65C8061732595
19cltfamil**************65C9263682682
20anderson*************65C8262852571
21centervi**************65C9542783090
22bcbs******64C8056732595
23wrightde**************64C8950833371
24dakotafa**************64C9271551889
25midnigh***********63C9248901872
26homerden*************63C8461901071
27dentist*************63C8757702582
28shrewsbur**************63C8755752582
29mygrea**********63C7956801890
30canyonfam****************63C89527018100
31aspenri*************63C9252802668
32azden********62C8446853368
33clinefami***************62C8754903344
34truede**********62C9737805838
35newprovide****************62C8953701888
36wahpetonfa*****************62C9448781089
37hopewellfa*****************62C8760801868
38healthc************62C8241852882
39palisades**************62C8945852571
40lynchbu*************62C6558802591
41whitman***********62C8742851893
42dentists**************61C8751702582
43cidc*****61C8444802581
44floridafam****************61C8262701878
45bufordfa**************61C92388010100
46premier************61C8259851861
47ustick**********61C9259782551
48westlawre****************61C8252702582
49dearbor***********61C9252901063
50kringle*************61C8956853336
51northernnev*******************61C8747753069
52santafede***************61C8254702582
53okdentale**************61C7758802863
54dentistso**************61C8749702582
55foothillde****************61C9250901856
56dentistso***************61C8953801870
57wdcden**********61C7955801089
58domfamil**************60C9465852517
59illinoisdent*********************60C79447320100
60brimfieldf******************60C9756753824
61allsmi*********60C8958703839
62brentwoodf******************60C8952701086
63terrad*********60C7162703367
64udaden**********60C8936782584
65whitepine**************60C8950831865
66fuller**********59D94451002528
67hodgesfam****************59D9262631862
68wilmingto**************59D8143833362
69kaizende**************59D8447731089
70rosehil*************59D9725753085
71portsmouthf******************59D8355631092
72sundanc***********59D9146703358
73oaklan***********59D6757751093
74dhpsm********59D7963661869
75adcs*****59D7268801856
76vtlaw********59D7953802557
77champlains*****************59D8939851873
78greenmount****************59D8266551089
79deanden***********59D8457852636
80southanch***************58D8934654367
81dentaldes****************58D87397010100
82cofamily*************58D9157731850
83denver**********58D7660751071
84discoverfa******************58D8252801863
85lakearborde********************58D8455801853
86mas*****58D79426318100
87tanglet*************58D8950701075
88healthp***********58D7760532580
89urgentden***************58D8246801078
90okds*****58D8164801838
91charlestonf******************58D8160702550
92tenness*************58D8455651874
93eastsid***********58D8955701070
94taylorsvi**************58D7548653080
95elevate************58D7757851065
96thedenta*************58D8656801060
97fondyfam*************58D7956651088
98sweetwa*************58D6759701882
99careadvan****************57D8453731861
100decfami************57D8446631880
101millenniumf******************57D8456731850
102kokuas*********57D9443754324
103allinthef***************57D9460753311
104deltad***********57D6250752580
105hartfamil**************57D7466801843
106dentalheal*****************57D8250731074
107washmo**********57D9247651079
108sweetsmi**************57D8249752557
109nmsmil***********57D8950782839
110carolin*************57D940903390
111cdio*******57D8950851050
112yourameric****************57D7260802544
113getabet************57D8452551094
114bridgemil***************57D7742903342
115lovett**********57D8753551088
116saltlak***********57D8454701862
117smileso*************57D9249782640
118dcfamilyd***************57D9256601070
119woodsided**************56D9223783067
120dentalassoc*******************56D7666901819
121groved*********56D7462781053
122cliftyfa**************56D8646902629
123clintonfa****************56D8966701039
124dentaldes***************56D8251851841
125brillian*************56D7746731086
1264statesd*************56D8746751064
127thedent*************56D9218030100
128smile*******56D8748901046
129newyorkgen*****************56D7956802630
130trianglefa*****************56D8463701841
131socde*********56D8449731859
132sinickfa**************56D7947731078
133metroh*********56D7750801064
134oda****56D7945681091
135emergencyden*********************56D8944783039
136smiley**********56D7956681070
137familyd***********56D7534903353
138charlestown*******************56D79347310100
139charlest**************56D8647751070
140pr-usaden**************56D86451002518
141mintde**********55D8916752092
142riverd***********55D7966651843
143ncfden**********55D8233751086
144palmrid************55D8753581069
145marylandfa*****************55D8465801026
146midwestfam*****************55D8660682826
147myden*******55D7159731855
148mississipp*****************55D8446751854
149williamsb****************55D7660902514
150mtroot***********55D9164701030
151renodenta***************55D8448802537
152ddsgro*********55D8358851035
153my.cleve**************55D8248581088
154deltad***********55D6743752575
155beaverton****************55D8965681827
156brownh*********55D8230731888
157danamat***********55D7267661056
158dshs.*********55D6746731088
159dentistry***************55D7457852527
160wiscons************55D9238731070
161acfamily*************55D8766602526
162dcden*******55D8244681082
163stantonp*************55D6549731089
164friedlerd**************54D7941652371
165dentalas**************54D8466701819
166berkshire**************54D865065864
167dentalcent*****************54D6453552088
168dentaldesi*****************54D7952851832
169fultonden***************54D7749611083
170copperm***********54D8738651081
171absolut***********54D8961731027
172northwoodfa********************54D8957701040
173deltad***********54D6758611082
174premierd*************54D7742753346
175perkinsd**************54D7853801838
176premiergr****************54D9462701811
177texasden*************54D9244802525
178tnvalleyf***************54D7448601088
179utahval*************54D6253681088
180vamodern*************54D8939903314
181casperd***********54D8960732017
182wojtowi************54D944375435
183southernde******************53D7446652658
184shalimarfa*****************53D8943751838
185hawaiiden**************53D5749681091
186hawaiifa**************53D7949751050
187durbind***********53D8449752821
188lifetimed**************53D6461601859
189twincit*************53D8240901047
190dillonfam***************53D8732601878
191nhfamil************53D8957801017
192dentistryo****************53D7958681838
193dentistry***************53D8454831028
194dakotad***********53D7749631070
195dentalc************53D7157601858
196whitma***********53D8457702322
197dentistry***************53D8435801060
198garrisd*************53D7465551850
199stoneridgef******************53D8136782550
200milwauke**************53D7239801075
201valleyfamil*******************52D7250832523
202souther*************52D7148651858
203dental***********52D7757731828
204progressiv*****************52D8249501075
205woodfor***********52D8949601845
206honolul*************52D8917852553
207graced*********52D8655731817
208freesta************52D8259701035
209thedentis****************52D7150851829
210heritaged***************52D8244751843
211brunswickdent**********************52D7948851032
212cantonfam****************52D6952601073
213mississippi*******************52D7255801042
214deerfieldf****************52D8960651819
215newyorkde**************52D6443651088
216theknoxvi**************52D6939651878
217greenhil*************52D8734551090
218dentald*************52D7436801067
219wilsonmar**************52D6245613563
220rominge***********52D7972502323
221ozarkmode***************51D7862651032
222lrfamily**************51D7246751056
223mainstreets******************51D7944551072
224stateavenu*****************51D865648858
225mdfamily**************51D7248651067
226hasenfu***********51D6754731053
227houseofd**************51D9218731867
228ohiod*******51D9140781825
229okd*****51D7935801056
230denta*******51D8453801020
231ericge***********51D8642701838
232rosed*********51D8653701821
233peakhealt**************50D7641502858
234alaskaadva*****************50D6831733348
235aspend*********50D8554431550
236littlet************50D6848601067
237dedental*************50D6241681075
238franklind**************50D8456501048
239alamoana**************50D8724851053
240atlantade**************50D8945831016
241deltad***********50D6731661089
242stcharl*************50D7952651042
243iowade***********50D5768411075
244iowacit************50D8449731027
245michi*******50D6950651061
246ascentde**************50D7152681050
247salafamil**************50D8948751812
248mountainsid******************50D7928681075
249fargodent****************50D8145831024
250myden*********50D8445701040
251masterpie***************50D8434782528
252healt********50D6525682086
253ricomfo************50D940852562
254carolinade****************50D8133631076
255mytoo********50D6443651078
256wvsmi*******50D920701891
257mcbeefami***************50D7957731025
258wvuden***********50D70186320100
259cheyennefam*******************50D8255601038
260alabamaden*****************49F6945651060
261alabamafa**************49F7138501877
262davisdent**************49F8045651044
263delawar************49F4765601854
264middletown****************49F5946901828
265douglasvi***************49F6657801023
266jessaminef******************49F8141601846
267prairiemo****************49F870652690
268radiant************49F6948751833
269fdcmi*********49F8435651055
270newyorkde**************49F6835732646
271dentalasso****************49F7054501064
272midtownd**************49F860853353
273jeffersond****************49F6660731819
274slcde********49F6751651054
275utahden*************49F8446751816
276essexfam*************49F7650731031
277commonweal****************49F8454601821
278alaskadent*****************48F8238351578
279rockymoun****************48F865045060
280hawaiipac**************48F8133801037
281centralm**************48F6232601088
282lincolnd**************48F7235701058
283glacierfa**************48F7630831043
284midmissour*****************48F7657651021
285uniondent**************48F7543751038
286pacificc**************48F8218501889
287sprucew*************48F6964601029
288dentalo************47F6934632054
289sandli***********47F865350830
290deltad*********47F891902047
291youngfami***************47F6447701831
292sonrisad**************47F7947731021
293crossroadsf******************47F7148801019
294provid***********47F5945601067
295tennesseefa******************47F814860833
296tnfamil***********47F6458701024
297riverridg**************47F6649801813
298granitespr*****************47F6164601033
299drespin*************47F7650701024
300cda****46F8125601850
301thedentis***************46F7636501063
302madisoncent******************46F6246751031
303leawo*********46F8934731511
304lakeshoref******************46F5729681075
305dbnde********46F6644601050
306laurelo*************46F6450751022
307nvdenta***********46F870903329
308clovisde**************46F7458501033
309oregonci*************46F890601093
310smilelo*************46F715445064
311arkansasf***************45F843730085
312deltad***********45F6943631831
313ctdh*****45F6349601827
314uconnh*********45F7529701048
315bloomd**********45F940781060
316jefferson***************45F7443501047
317beaconhillf******************45F7634501063
318dentalgr**************45F7151601813
319hersheyd**************45F7139501063
320southcaroli******************45F7634501063
321palmettod***************45F7634501063
322prairiede**************45F7443581036
323dentalprac*****************45F5442651055
324pleasantva******************45F7238381075
325richmond*************45F7134701044
326washingtonf*******************45F7634501063
327madisonfa**************45F6236802025
328dentalcare*****************45F7941651029
329dentalde**************44F740681090
330highpoin*************44F844065025
331scottwg***********44F7447651014
332melros***********44F5447751029
333ladenta***********44F766148028
334minneotaf***************44F8254351033
335dentistry***************44F844455035
336newyorkfam****************44F6448581825
337okdsou*********44F7628501063
338mechanicsbur********************44F7626501071
339vaden********44F7623851816
340apps.vdh*************44F606330067
341advancedde****************43F5734851027
342copd*****43F7626501063
343thedentalg******************43F6446601028
344smilesof**************43F8415701044
345lynnhavende*******************43F8435481633
346dentalasso****************43F5456701014
347alohasmi*************43F5741501063
348todaysdent*****************43F770681080
349manhattano*****************43F5745501054
350smilec***********43F815043827
351sheyenn***********43F890781840
352dental*********43F790851053
353doh.******43F690701090
354madison*************43F5754551825
355familysmi***************43F825335041
356smile4*********43F7151501028
357greenfieldd*******************42F4748531054
358rockville****************42F6130501067
359iowaden************42F7410851038
360gardnerd**************42F5248681026
361mnden*******42F6542451050
362clintonfam****************42F7440531029
363helenade**************42F6034501060
364eastlandf***************42F8441501022
365yorkfami*************42F476840050
366belvide************42F4751681026
367novade**********42F690551888
368advancedd**************42F6133681039
369smithfamil****************42F845135033
370azf*****41F940781819
371idahostr*************41F7436601020
372myindy***********41F7444501018
373communit*************41F6147601018
374lincoln************41F7236531035
375richlan*************41F6135751022
376hooksettf***************41F6243501042
377mylondond***************41F795701050
378easter***********41F7920601040
379ouhea*******41F6232501054
380aaasigna*************41F5053651020
381kearneyde**************40F5639351067
382providers.h********************40F5235810100
383doland*********40F82740089
384engli*********40F893535830
385medical*************40F812731047
386greenbe************39F740651853
387dentalc************38F8410601032
388walnutf************38F3647501833
389implants.c******************38F5245601017
390willowt*************37F3460401033
391holyok**********37F74750857
392gentle**********37F660601067
393zeldacour***************36F793235037
394gentledent****************36F620501077
395dental*********36F690551058
396kyd*****36F600581067
397deltad***********35F5216331079
398nortonfa**************35F5248401017
399wnyde********34F760681020
400carrollden*****************33F4055351012
401westerncar******************32F740551027
402brusha***********31F67055043
403forwar***********31F50935075
404adderle***********31F4432501015
405mosa*******29F79935028
406alpinede*************27F2731351029
407indyden*************25F74030026
408deltad***********24F440351828
409dento*********19F10300060
410main*****19F1520251520
411unitedc************14F0300040

Frequently Asked Questions

What is the average AISO score for dental websites?

The average AISO score for dental websites is 51 out of 100. This is based on a scan of 411 sites in the healthcare industry. The score combines five dimensions: SEO (77), readability (44), engagement (68), AEO (16), and WCAG accessibility (55).

How do dental websites perform on accessibility?

The average WCAG score is 55 out of 100. Many dental websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are dental websites ready for AI search engines?

Not yet. The average AEO score is 16 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 19% of dental sites have no schema markup at all.

What is the biggest weakness for dental websites?

The weakest dimension is AEO, with an average score of just 16. This represents the area where dental websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Dental Website Score?

The average dental website scores 51/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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