EdTech Companies Disrupt Education. Their Websites Still Get an F.

Education · 303 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Online Learning / EdTech Websites

A professional asks Perplexity: "Best online data science courses with job placement support." Your platform offers exactly this. But your course pages have a title, a price, and a "Start Learning" button. Across 303 online learning and EdTech sites, the average AISO score is 56/100. SEO averages 86. AEO hits 44.

Engagement scores 50 and readability reaches 53. A total of 26% fall below 50. EdTech companies build learning platforms. Their marketing websites need the same thoughtful design.

Schema markup is missing from 49% of EdTech sites. Without Course schema, AI cannot recommend your programs to learners searching for specific skills.

Why This Matters for Online Learning / EdTech

EdTech is defined as the use of technology to deliver educational content, manage learning experiences, and assess outcomes. This industry competes on course quality, outcomes, and accessibility. AI search is how many learners discover new courses.

When a learner asks an AI assistant for course recommendations, it reads course descriptions, curricula, instructor credentials, and outcome data. Platforms that provide this information in structured format get recommended.

Course schema refers to structured data markup that describes an educational offering including title, provider, duration, price, skill level, and learning outcomes. This markup is essential for appearing in AI-powered course recommendations.

EdTech platforms that structure their course data for AI will capture the growing wave of AI-assisted learning decisions.

Key Findings

26%

Score Below 50

49%

No Schema Markup

27%

No Open Graph Tags

44/100

Avg AI Engine Score

Key Takeaways

•
Course descriptions are thin with minimal detail about curriculum, outcomes, or prerequisites.
•
Instructor credentials are hidden instead of featured prominently with Person schema.
•
Outcome data is missing including completion rates, job placement, and skill certifications earned.
•
Course schema is absent from most EdTech websites.
•
Comparison content is rare despite learners actively comparing platforms before enrolling.
•
Accessibility is inconsistent with video content lacking captions and learning tools failing keyboard tests.

Common Mistakes in Online Learning / EdTech Websites

Thin course pages — A title and price tell AI nothing. Include full curriculum, duration, prerequisites, and outcomes.
No instructor profiles — Instructor credentials and experience should be visible with Person schema.
Missing outcome data — Completion rates, certifications earned, and career outcomes build trust with AI and learners.
No comparison pages — Learners search "[your platform] vs [competitor]" and find no content from you.
Videos without captions — Uncaptioned course previews and promotional videos fail accessibility standards.

How to Improve Your Online Learning / EdTech Website

Add Course schema to every course page. Include title, provider, duration, price, skill level, language, and learning outcomes.
Write detailed course descriptions. List every module, learning objective, and deliverable in the course curriculum.
Create instructor profile pages. Show credentials, experience, and teaching style with Person schema.
Publish outcome data for each course. Completion rates, student reviews, and career outcomes should be visible.
Build comparison content. Create pages comparing your platform to alternatives that learners are evaluating.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

116

60-69

70-79

80-89

90-99

Grade Distribution

2 (1%)

31 (10%)

75 (25%)

116 (38%)

79 (26%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting content so AI learning assistants can find and recommend your courses.

Why do EdTech companies need AI optimization?

Learners use AI to find courses. Platforms with structured course data, instructor profiles, and outcome information get recommended.

What schema should EdTech platforms use?

Use Course schema with curriculum details, price, and outcomes. Add Person schema for instructors and FAQPage schema for learner questions.

How do AI engines recommend online courses?

AI reads course descriptions, curricula, instructor credentials, pricing, and student outcomes. Thin course pages with only a title and price get skipped.

Should EdTech companies show completion rates?

Yes. Outcome data builds trust with learners and gives AI objective metrics to evaluate your courses.

What accessibility issues affect EdTech websites?

Uncaptioned videos, learning interfaces without keyboard navigation, and course materials only available as non-accessible PDFs.

How often should EdTech sites update course content?

Update course pages when curricula change. Refresh pricing quarterly. Add new student outcome data after each cohort completes.

All 303 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	beli*****.com	82	A	91	94	80	64
2	tr***.org	81	A	66	99	86	78
3	ede***.org	79	B	60	98	82	85
4	c**.edu	78	B	72	99	78	67
5	mg***.k12.com	77	B	66	98	82	67
6	ky**.k12.com	75	B	66	98	83	60
7	da**.k12.com	75	B	60	98	84	67
8	wvc****.com	75	B	83	85	75	59
9	tech*****.ly	75	B	71	99	77	59
10	inst*******.com	74	B	60	100	78	66
11	ohd***.com	74	B	58	95	85	66
12	edt***.uconn.edu	73	B	56	94	83	65
13	id**.k12.com	73	B	66	100	81	50
14	me**.k12.com	73	B	64	99	77	57
15	upli*****.org	73	B	66	97	70	64
16	ischo*********.com	73	B	58	100	79	62
17	va**.k12.com	73	B	70	99	68	60
18	wy**.k12.com	73	B	66	100	81	50
19	mo**.k12.com	72	B	66	98	80	52
20	vl***.org	72	B	60	98	84	53
21	i**.uri.edu	72	B	52	97	78	69
22	ar**.k12.com	71	B	52	78	95	64
23	da**.k12.com	71	B	70	99	57	62
24	la***.k12.com	71	B	70	99	61	60
25	cea*****.org	71	B	56	98	75	65
26	sc***.org	71	B	52	100	84	59
27	primav*********.com	70	B	48	100	75	67
28	in***.k12.com	70	B	60	100	65	62
29	ia**.k12.com	70	B	70	99	58	60
30	pano******.com	70	B	61	99	72	57
31	michiga*************.com	70	B	46	98	89	57
32	tn**.k12.com	70	B	64	99	64	60
33	wvs*****.edu	70	B	48	96	78	67
34	p**.gatech.edu	69	C	75	84	59	59
35	insi*****.k12.com	69	C	56	94	83	52
36	wi**.k12.com	69	C	60	100	63	60
37	amp****.com	68	C	40	100	76	67
38	cet***.gsu.edu	68	C	52	97	69	64
39	opport*********.gov	68	C	58	90	78	54
40	i**.snhu.edu	68	C	52	96	69	63
41	nc**.k12.com	68	C	66	97	60	57
42	thrive*********.com	68	C	48	98	80	57
43	bh***.org	68	C	69	85	78	42
44	wisc*******.net	68	C	42	98	87	58
45	connect***********.com	67	C	48	99	81	49
46	al**.k12.com	67	C	60	99	57	60
47	onl***.uark.edu	67	C	61	65	85	59
48	lumen*******.org	67	C	48	100	80	52
49	alabam***********.com	66	C	52	92	92	35
50	assem********.com	66	C	42	99	83	52
51	char******.edu	66	C	70	90	45	62
52	elev******.com	66	C	42	100	77	56
53	ken*****.virtualpreparatoryacademy.com	66	C	50	98	81	46
54	mo**.k12.com	66	C	52	99	66	57
55	mt***.edu	66	C	64	75	60	67
56	gov****.com	66	C	66	92	75	37
57	summitle*************.org	66	C	38	100	79	59
58	wv**.k12.com	66	C	64	100	54	55
59	wyo****.virtualpreparatoryacademy.com	66	C	54	100	67	52
60	2**.com	65	C	53	99	66	52
61	ab***.zearn.org	65	C	50	100	72	47
62	por***.ct.gov	65	C	48	75	77	64
63	nj**.org	65	C	30	83	90	67
64	hor****.ok.gov	65	C	52	97	69	51
65	pamoja*********.com	65	C	67	99	53	47
66	ed***.com	64	C	40	89	77	58
67	imagin*********.org	64	C	40	90	84	53
68	e**.cde.state.co.us	64	C	63	98	45	57
69	ma***.gov	64	C	38	88	74	64
70	blues********.org	64	C	52	94	85	35
71	fuele*********.com	64	C	48	75	58	82
72	nj***.org	64	C	48	80	79	55
73	k**.com	64	C	55	97	53	59
74	imagin*********.com	64	C	50	100	51	64
75	xe***.world	64	C	52	90	67	54
76	ycom*******.com	64	C	61	96	68	37
77	insi*****.k12.com	64	C	42	95	78	50
78	ca***.org	64	C	43	91	68	63
79	sd**.org	64	C	48	94	70	52
80	educ*******.com	64	C	63	78	49	67
81	nvlear***********.net	63	C	48	89	84	40
82	skil*****.com	63	C	56	99	59	47
83	n**.ctelearn.org	63	C	60	85	60	52
84	discove***********.com	62	C	60	100	43	51
85	virtua*********.org	62	C	63	98	42	53
86	edf***.com	62	C	71	97	35	52
87	illinois*************.org	62	C	40	76	80	59
88	d**.com	62	C	43	89	80	47
89	mhed*******.com	62	C	48	85	76	47
90	nve*****.nv.gov	62	C	47	88	66	55
91	wvr****.org	62	C	48	70	75	60
92	acceler***********.com	61	C	62	85	39	64
93	u**.alaska.edu	61	C	50	72	74	51
94	ar***.org	61	C	43	75	79	52
95	tovu*****.com	61	C	50	100	66	38
96	powe*******.com	61	C	63	97	26	63
97	mainee*********.com	61	C	38	77	89	48
98	nort*******.edu	61	C	38	90	73	52
99	learn*******.com	61	C	52	84	61	53
100	buil******.com	61	C	48	94	62	50
101	work*****.oregonstate.edu	61	C	50	97	41	64
102	pav*****.org	61	C	40	99	80	37
103	washi*********.edu	61	C	48	95	64	45
104	edm*****.com	60	C	63	85	54	44
105	thrivepo*************.com	60	C	55	90	38	62
106	gies******.illinois.edu	60	C	28	97	77	52
107	vistahi************.com	60	C	58	82	56	48
108	mountain**************.org	60	C	40	89	82	40
109	educ*****.alaska.gov	59	D	54	75	72	40
110	ed***.astate.edu	59	D	25	89	74	59
111	schol*******.manoa.hawaii.edu	59	D	53	75	50	61
112	ed***.onlinecourses.witcc.edu	59	D	25	89	74	59
113	canv******.ku.edu	59	D	66	60	69	40
114	educ*****.nh.gov	59	D	48	88	50	57
115	caree*********.und.edu	59	D	25	89	74	59
116	sd***.k12.sd.us	59	D	58	75	66	42
117	t**.texas.gov	59	D	52	80	54	55
118	yous******.com	59	D	48	93	48	57
119	reth*****.com	59	D	40	100	60	46
120	dl**.wawmsd.org	59	D	48	88	53	56
121	a**.resdonline.org	58	D	38	75	83	45
122	strid*********.com	58	D	30	92	77	45
123	onlin*********.dtcc.edu	58	D	25	89	72	59
124	lincolnle***************.org	58	D	50	91	49	49
125	insi*****.k12.com	58	D	43	84	65	47
126	prince*********.isd477.org	58	D	40	87	66	47
127	in**.thrivepointnevada.com	58	D	50	90	38	62
128	grmu******.org	58	D	43	78	82	35
129	intrep**********.com	58	D	70	100	21	47
130	insigh*********.org	58	D	40	90	54	58
131	cct***.edu	58	D	46	80	75	38
132	caree*********.vermontstate.edu	58	D	25	84	74	59
133	cl***.com	57	D	48	99	40	53
134	cr**.org	57	D	52	95	30	59
135	wc**.edu	57	D	40	83	65	47
136	india********.org	57	D	40	83	61	53
137	mai****.org	57	D	47	70	70	47
138	onl***.umich.edu	57	D	30	92	68	51
139	educ*****.mn.gov	57	D	63	65	55	47
140	umwe*****.edu	57	D	48	95	53	40
141	uno****.edu	57	D	25	89	68	58
142	un**.edu	57	D	45	90	52	51
143	onl***.nebraska.edu	57	D	40	70	76	48
144	friedt*********.com	57	D	32	95	64	50
145	ile*****.org	57	D	48	92	55	40
146	nj***.org	57	D	35	68	88	42
147	nycscho*************.com	57	D	78	70	40	40
148	pa***.org	57	D	20	99	83	41
149	d**.sd.gov	57	D	37	68	84	47
150	utah******.org	57	D	40	58	91	43
151	vt***.org	57	D	28	95	73	45
152	flexpoi***********.com	56	D	45	65	69	48
153	accel*******.com	56	D	75	65	42	40
154	optio*********.org	56	D	20	90	77	51
155	a**.cville.k12.in.us	56	D	48	100	24	63
156	simmon**********.edu	56	D	60	99	34	40
157	n**.gov	56	D	48	85	43	57
158	wak*****.edu	56	D	28	82	73	53
159	enr***.com	56	D	52	85	43	50
160	n**.gov	56	D	33	70	58	69
161	caree*********.ccri.edu	56	D	25	89	72	52
162	built*********.com	56	D	45	94	46	50
163	i**.med.wisc.edu	56	D	48	85	41	57
164	caree*********.udc.edu	56	D	25	89	72	52
165	hm***.com	56	D	48	72	51	57
166	ebs*****.com	55	D	35	68	77	47
167	e**.org	55	D	25	65	100	38
168	ti**.ua.edu	55	D	48	94	46	40
169	boundl***********.com	55	D	40	95	61	36
170	ww**.udel.edu	55	D	35	68	85	37
171	ins***.southernct.edu	55	D	30	80	69	52
172	gree*****.org	55	D	43	79	59	45
173	elear*******.com	55	D	40	98	44	51
174	ww***.umes.edu	55	D	33	85	51	60
175	educ*****.ohio.gov	55	D	32	83	64	50
176	orego********.org	55	D	40	87	48	55
177	sds****.edu	55	D	55	84	41	47
178	lakea*******.edu	55	D	35	82	84	30
179	u**.org	55	D	52	81	48	43
180	virtua*********.org	55	D	40	78	59	50
181	with*******.com	55	D	52	68	66	37
182	buil*****.com	54	D	51	94	28	52
183	gavirt***********.org	54	D	30	100	49	52
184	hawaiip************.org	54	D	38	85	61	40
185	built*********.org	54	D	56	94	24	50
186	ltci*******.org	54	D	48	95	34	47
187	care******.org	54	D	64	90	28	40
188	edu****.iowa.gov	54	D	30	93	57	47
189	vol***.education	54	D	40	97	61	30
190	tra***.com	54	D	25	97	38	71
191	e**.wyoming.gov	54	D	40	82	59	42
192	criti*********.com	54	D	41	78	56	47
193	alaskad*************.org	53	D	38	77	41	62
194	suc****.fcps.net	53	D	48	85	39	48
195	frie*******.com	53	D	28	70	64	59
196	ole****.edu	53	D	45	77	31	67
197	boulder***********.com	53	D	38	94	41	52
198	odyss********.com	53	D	25	95	65	42
199	techm*******.org	53	D	43	67	77	30
200	cat****.uaf.edu	52	D	40	78	49	47
201	in**.learning.com	52	D	58	91	22	44
202	vir****.smcps.org	52	D	40	83	55	40
203	onlinelea***************.org	52	D	30	85	62	40
204	virt*******.com	51	D	33	79	56	47
205	eve****.com	51	D	60	100	10	42
206	digitall*************.com	51	D	37	73	65	35
207	edynam**********.com	51	D	40	89	32	53
208	ce**.iastate.edu	51	D	48	72	36	51
209	prne******.com	51	D	50	95	27	40
210	onl***.unm.edu	51	D	38	78	48	47
211	blac******.com	51	D	52	99	11	50
212	learna***********.org	51	D	25	94	47	52
213	wv**.us	51	D	48	92	22	52
214	learn*******.com	51	D	28	90	52	47
215	e**.asu.edu	50	D	48	87	44	30
216	builti*********.com	50	D	51	94	13	50
217	fl***.org	50	D	15	90	61	47
218	pp***.org	50	D	25	75	65	43
219	insc*******.com	50	D	75	70	10	43
220	de**.mo.gov	50	D	48	89	38	35
221	es***.org	50	D	30	83	42	57
222	ore***.gov	50	D	40	83	34	52
223	es***.org	50	D	30	83	52	45
224	virt*****.org	50	D	35	67	48	55
225	color*******.edu	49	F	20	95	34	62
226	u**.edu	49	F	30	80	57	40
227	spect********.com	49	F	43	90	30	42
228	esch*******.com	49	F	38	83	32	51
229	edt***.unc.edu	49	F	31	83	62	30
230	sch****.utah.gov	49	F	40	65	49	48
231	buil*****.com	48	F	33	94	28	50
232	colo*******.org	48	F	35	85	52	30
233	sr**.org	48	F	20	78	67	40
234	uid***.edu	48	F	38	99	21	47
235	lifete*********.org	48	F	28	99	31	47
236	icade********.org	48	F	52	97	14	38
237	mde***.org	48	F	48	70	29	51
238	tec*****.unl.edu	48	F	40	67	43	47
239	ns**.edu	48	F	52	70	17	57
240	send******.com	48	F	42	90	28	40
241	learn*******.virginia.edu	48	F	30	89	20	66
242	built********.com	47	F	33	94	25	50
243	onl***.wvu.edu	47	F	58	68	10	52
244	educatio**************.alsde.edu	46	F	52	77	23	37
245	f**.com	46	F	35	47	91	15
246	bui****.com	46	F	37	94	16	50
247	ww**.maine.gov	46	F	30	88	34	42
248	des*****.leaderservices.com	46	F	28	69	52	43
249	educ*****.ky.gov	46	F	30	85	31	47
250	penda********.com	45	F	15	90	50	39
251	edte******.com	45	F	38	90	13	48
252	loui*****.edu	45	F	35	87	14	54
253	maryland*************.org	45	F	40	78	22	47
254	d**.mass.edu	45	F	37	87	18	47
255	west*******.gov	45	F	25	80	40	47
256	oueduca************.org	45	F	30	100	10	54
257	educ*****.vermont.gov	45	F	28	86	27	50
258	dc**.dc.gov	45	F	48	95	10	37
259	apexl*********.com	44	F	10	83	66	32
260	ce***.upenn.edu	44	F	20	77	47	45
261	digita*********.utk.edu	44	F	35	84	22	45
262	t**.gov	44	F	46	55	48	30
263	wisc*****.edu	44	F	35	85	27	40
264	summ*****.com	44	F	37	93	10	47
265	lab***.com	44	F	20	100	14	59
266	educa*******.org	43	F	32	60	40	47
267	edtech*********.com	43	F	30	97	10	47
268	educati***********.org	43	F	40	90	10	40
269	che****.k12.sd.us	43	F	15	73	44	50
270	d**.wi.gov	43	F	25	90	26	45
271	define*********.com	42	F	30	90	11	47
272	oci*****.k12.hi.us	42	F	40	68	25	41
273	publi********.uiowa.edu	42	F	40	65	10	57
274	lite******.org	42	F	30	85	10	55
275	u**.com	42	F	47	82	10	35
276	ny***.gov	42	F	30	80	28	40
277	de***.ncsu.edu	42	F	40	75	21	37
278	mc**.edu	41	F	30	80	23	42
279	n**.edu	41	F	35	68	39	30
280	nme****.org	41	F	15	70	39	52
281	ri**.ri.gov	41	F	40	75	10	47
282	d**.virginia.gov	41	F	30	80	34	30
283	e**.wyo.gov	41	F	23	68	44	37
284	tc**.edu	40	F	30	83	10	47
285	d**.louisiana.gov	40	F	42	65	10	46
286	edf***.org	39	F	25	97	10	37
287	wi***.edu	39	F	20	85	10	52
288	cts****.edu	39	F	38	74	23	30
289	lea*****.uic.edu	39	F	28	68	36	30
290	greg*****.com	39	F	35	80	10	40
291	vand******.edu	39	F	40	67	21	35
292	edu****.nd.gov	38	F	33	65	24	38
293	ocol******.org	38	F	20	95	13	40
294	acc*****.state.al.us	37	F	20	80	23	37
295	mat*****.us	37	F	30	77	10	40
296	sau****.smartcatalogiq.com	37	F	35	60	28	30
297	ld**.canopyed.com	37	F	25	57	52	20
298	edu***.edu	36	F	23	68	10	53
299	e**.sc.gov	36	F	18	68	10	56
300	a**.montana.edu	35	F	20	80	10	42
301	educ*****.ne.gov	34	F	23	70	10	41
302	h**.kumc.edu	33	F	25	67	10	40
303	always**********.org	32	F	25	65	21	25

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

303 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

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