A
AISO Studio

Is your electrical website keeping up? Here's what the data shows.

Electrical Website Audit Report

We scanned 333 electrical websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Home Services · Sample size: 333 sites · Scan date: March 14, 2026

Overview

The electrical industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 333 sites is just 48 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for electrical sites is SEO, with an average of 75. The weakest area is AEO, at just 19. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 48, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 53% of electrical websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

48

AISO Score

75

SEO

32

Readability

67

Engagement

19

AEO

55

WCAG

Key Findings

53%

Score Below 50

More than half of sites in this vertical are underperforming.

24%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

18%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most electrical websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 333 electrical websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 48 means the typical electrical website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 19 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 24% of sites lack schema markup. 18% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The electrical industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 333 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
7
30-39
51
40-49
116
50-59
120
60-69
38
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
38 (11%)
D
120 (36%)
F
175 (53%)

Dimension Breakdown

Average scores across all 333 electrical websites for each scoring dimension.

SEO
75
Readability
32
Engagement
67
AEO
19
WCAG
55

Full Results

The table below lists all 333 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the electrical space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1whirlwin*************68C9244906350
2midwestelec*******************67C8761854655
3floe*******67C89478525100
4zoele*********66C89468325100
5mountainva****************65C8649755363
6bestpic************65C10035903871
7scottel************65C9743753094
8airsou*********64C72479518100
9wepower************64C94401003359
10beste********64C9763803835
11pennye***********63C9444732690
12rielec***********63C9245603893
13instaele*************63C9735903864
14sjv*****62C8921904875
15conducti**************62C8753682586
16trust********62C9045783075
17lreelec*************62C9153683073
18firstclas***************62C8253702688
19youngel************62C9246732683
20econele***********62C8937804071
21anyandal*************62C7864802664
22electrici**************61C9737735838
23allele*********61C9149952644
24fryeele************61C89411003344
25fayette************61C8148953350
26careertra**************61C7639905155
27aircomfor**************61C9435852574
28mcmill**********61C8460681879
29advancedele******************60C9734733869
30hesha********60C10019803090
31midwes*********60C8925904066
32kliebert**************60C9235703087
33mas*****60C84486318100
34electric*************60C91361002550
35hi-tech************60C9137952657
36tjelec***********60C7757781088
37ourelec***********60C6956751891
38parkine***********60C9049803053
39expert***********59D9238702583
40desmoinesb******************59D8541703080
41girouxe***********59D9248751078
42chapcon*************59D8929782689
43eastlan*************59D9262753030
44southern**************59D7760383888
45starnese**************59D8444851871
46musiccity****************59D9722752593
47electr***********59D9431754555
48boyleel*************59D8443731889
49dutchcre**************58D8647881852
50bigislan*************58D8753653647
51bandlele*************58D8949703844
52rushele***********58D8951631878
53anchore*************58D9739805017
54conwaye***********58D8742631890
55davene***********58D8930854347
56larsene***********57D9259551073
57hitech*********57D9435805319
58apha******57D8463652541
59theprofessi*******************57D9132902553
60lsuagc*********57D6030903386
61nebraskael*****************57D9729805030
62jancoe***********57D9745803031
63energi*********57D8641834030
64callsouther******************57D8734553886
65precision****************57D9252701850
66customs***********57D8154881048
67hustone***********56D9221701896
68advanceel**************56D7955701069
69jerem*******56D8947551880
70leco*******56D8446801062
71maineelect******************56D9144851055
72justcal*************56D9238903026
73pottse***********56D8751801843
74mustangel***************56D8933753062
75electri***********56D9143852532
76friendse*************56D8456632058
77tricountye******************56D9512803080
78laney********56D8221803080
79coloniale**************56D7756783036
80envisio*************56D8231903345
81mcleane*************56D8136602888
82raele*********55D8747651075
83contractor******************55D8935601888
84theelec***********55D8141801861
85mattmar************55D7045631890
86southernmai*******************55D7448801860
87redrive*************55D7645681088
88taylor-************55D7749752055
89goudiee***********55D7836901857
90washingt**************55D8615734369
91pipere***********54D8634651088
92electrica****************54D7247631875
93jaxs*****54D92155528100
94eielec**********54D8642781846
95truepowerel********************54D7637651888
96ryanele************54D8949831038
97michi*******54D8242751065
98actionel*************54D7241801865
99jkelec**********54D8646602554
100mypaele************54D6054751078
101hillel**********54D7939801859
102mitche**********54D8219751894
103westsideel*****************54D8635852543
104bestele***********54D8445503064
105trustwort**************53D9437852518
106thealaskan****************53D7654551864
107phoenixele******************53D8927752556
108inter*********53D9416853637
109itselect*************53D8941803022
110electricalco********************53D7935731080
111northlouis******************53D8642851043
112elliots***********53D7722852564
113360ele***********53D910802589
114scottse*************53D67366810100
115hawkins************53D8932501593
116muthel**********53D8042651078
117efraimso*************53D8450601062
118eco-s********53D8426752567
119kolbel**********53D8449751046
120reycoe***********53D92176510100
121staleye***********52D9143801820
122fredericke****************52D7236681875
123lakesel************52D6727731888
124ryse-e***********52D8722751871
125encoree***********52D7736631875
126electrici***************52D7751681847
127surge********52D7941651073
128rootel**********52D8838803317
129dicksone**************52D8426782655
130heilele************52D8427651089
131pselec**********51D894045882
132curren**********51D8937851821
133hudsonelec****************51D9418782546
134pageele************51D8442781041
135labor.m***********51D55396810100
136wolverine**************51D7433681872
137universale******************51D7148503850
138fowlere*************51D7960401067
139mcdonalde**************51D7740501090
140electrics***************51D5748701078
141bluecollar****************51D706283188
142oklah*******51D6721852571
143ezele*********51D7140651870
144simplee*************50D7638501090
145profession******************50D8439602542
146dpr.de**********50D7229783836
147pricee**********50D7938801837
148integra*************50D9237601845
149jmcele***********50D7935651858
150call*******50D6944701064
151hiredepe*************50D7440582556
152hhelec**********50D7450681839
153rmem*****50D7735581080
154greatlakes****************50D8725552571
155westernst**************50D7943553043
156steelee***********50D6161651050
157inchargeele*******************50D823753883
158ajlonge***********50D8519532089
159tongass************49F7632702543
160legacy-************49F970802560
161lighthous***************49F8648551833
162fayette***********49F7437581075
163deblois************49F8133551079
164marylandele*******************49F8440651045
165whitetail**************49F870732580
166airta********49F9441602521
167brightlif***************49F870733369
168ibew*******49F6466651818
169mmelec**********49F8255501833
170tn-ass***********49F6447653035
171vermon*********49F7238501089
172en.info***********49F8734651844
173dpo.co**********48F6219781091
174adkele*********48F7713751082
175dcelec**********48F7133651070
176qeid*******48F9419851825
177american-**************48F6740701060
178hacoel**********48F7434503057
179electricc**************48F7747751812
180aseb*******48F7650681031
181eap****48F8527751839
182millcreeke******************48F5569651822
183theelect*************48F8635653023
184volteke***********48F6650551061
185rjelect***********48F7437501867
186build*******48F7631851041
187a1hea********47F890852644
188meerel**********47F6458701023
189grounded*************47F8438751816
190sparkwis*************47F8135801024
191lni.******47F5040503371
192infinit*************47F8440701820
193aldene***********47F6054330100
194southalab***************46F7732702622
195starele************46F6930751052
196ibewmi**********46F5729611880
197edisonele****************46F8622751830
198oplc*******46F6221751073
199dlr.******46F6536731050
200lloydsele****************46F6926601077
201bertrand**************46F4945631855
202802loca*************46F6448601047
203netw*******46F823870259
204ecio*******46F7634601845
205i-e-*****45F6422751064
206iec-f*******45F6931851027
207idaho*********45F6227581079
208zimmerman****************45F7727751039
209scottthee**************45F7619651859
210craftsma*************45F7442701816
211maryla**********45F810901061
212ldmele*********45F6636431082
213apexele***********45F8422901017
214parsonse*************45F7028401094
215rld.******45F7413651080
216metrot*********45F8117631560
217build*********45F7529753013
218cumming*************45F6948601035
219nippere***********45F8911781835
220envision**************45F7942631819
221aecb.a**********44F4733682058
222mister**********44F7733351073
223stewartele*****************44F7240751016
224electrical*****************44F6728751044
225ibew*******44F6447751015
226midwayel*************44F5439651055
227chamberl**************44F6133601061
228kelcoel************44F7632701031
229hartmanelec******************44F4563751014
230electricia****************44F7418501086
231dsps*******44F4737531082
232cbt****43F7923851014
233powerin************43F820803822
234rewire*********43F941765332
235mcelec***********43F6435601050
236main*****43F698631082
237harrison*************43F5457601028
238starele***********43F5721601080
239artisan************43F6139751030
240gore*******43F57155310100
241alliedelect********************43F7432501057
242esposit*************43F7723652032
243firstclas***************43F726551093
244earlsel************43F574945070
245bradleyel**************43F677752850
246americansta*******************43F8940402315
247build-**********43F7116501086
248eccs*******43F6741651029
249agus*****43F6330701047
250edisonel*************43F6440651035
251wija******43F4043601067
252wyoming************43F6252501038
253mountain**************43F5640411075
254electrici****************43F6925701833
255thompson*************42F6434651035
256ckinge***********42F7926551835
257titanel*************42F7640651014
258pkelec***********42F79076469
259ferd*******42F3147651060
260tradesme*************42F5426801043
261alask*********41F770611077
262superi***********41F7431501046
263millerel*************41F5747651020
264dir.******40F6410631856
265ce-ele***********40F741701848
266porta********40F4925631064
267pinkele***********40F7632631016
268tricity************40F6222451075
269marylandel*****************40F768502550
270dli.******40F5705810100
271monta*********40F6225531850
272gillespi**************40F6623751029
273iecpenn************40F650852536
274sentr********40F790731053
275arizonapre****************39F6927552318
276tranmer************39F796751028
277idaho********39F692958041
278handyel*************39F5625581050
279lynnel**********39F6919531545
280integritye*****************39F560502582
281benfie*********39F744581855
282petes********39F7225701017
283dbele*********39F6728552516
284newyorkcit******************39F740501082
285stelco-************39F6134501042
286alaskael*************38F4219601070
287johnselec***************38F727601053
288phce******38F6423501838
289electrical******************38F5935501036
290lopezele*************38F810631050
291brighton*************38F761780104
292rcrc*****38F6245501014
293alliancee**************38F7430501024
294juncos-pr.mo**********************38F6013751041
295localel************37F620581070
296nelsone***********37F760602038
297dllr.s**********37F3527531071
298dws.st*********37F560802531
299jscele*********37F5622731027
300tdlr.*********37F490651082
301electri************36F636481070
302ibew*******36F4231681817
303enig******36F640451083
304iecs******36F590681054
305apoll********36F732253035
306daneel**********36F861435844
307electric**************36F5918651033
308lpfaste*************36F730501064
309gowe******35F620681836
310doherty************35F3931651031
311meadere***********35F3741251070
312mcnewe***********35F697501050
313irishe***********35F6414431054
314canyonsta**************34F81470108
315ecso*******34F690601039
316proc*******33F820551516
317907ele***********33F710601033
318lighthous****************33F645681022
319esiele***********33F640781015
320s-electri****************32F595453023
321us.su*********32F30518075
322aandie***********32F662681019
323signat*********32F4218501050
324newingto*************30F521460029
325empireel*************30F792038013
326arkansas-e******************29F473145017
327gunnare***********29F540501044
328epew*****29F511630060
329bmhelec***********28F640501020
330statedep**************27F390651031
331gateselec***************24F325481029
332data.v**********22F27300060
333dinele***********14F20925107

Frequently Asked Questions

What is the average AISO score for electrical websites?

The average AISO score for electrical websites is 48 out of 100. This is based on a scan of 333 sites in the home services industry. The score combines five dimensions: SEO (75), readability (32), engagement (67), AEO (19), and WCAG accessibility (55).

How do electrical websites perform on accessibility?

The average WCAG score is 55 out of 100. Many electrical websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are electrical websites ready for AI search engines?

Not yet. The average AEO score is 19 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 24% of electrical sites have no schema markup at all.

What is the biggest weakness for electrical websites?

The weakest dimension is AEO, with an average score of just 19. This represents the area where electrical websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Electrical Website Score?

The average electrical website scores 48/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Electrical Website Audit Report - AISO Studio | AISO Studio