The Lights Are On. But Can Anyone Find Your Website?

Home Services · 333 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Electrical Websites

A homeowner notices their circuit breaker keeps tripping. They type into Google, "electrician near me that handles panel upgrades." Three companies show up. Yours is not one of them. Not because you cannot do the work. Because your website does not tell search engines that you can.

We scanned 333 electrical contractor websites across the United States. The average AISO score is 57 out of 100. SEO averages 90. AEO sits at 39. Engagement comes in at 50. Readability averages 58. Electrical sites have solid technical basics but weak content strategy.

21% score below 50. 24% lack schema markup. Electrical work is technical by nature, but your website does not need to read like a wiring manual. Clear, structured content wins searches. Most electrical sites do not have it.

Why This Matters for Electrical

Electrical services range from $150 outlet repairs to $10,000+ panel upgrades. The jobs are high-value, and homeowners choose carefully. They research. They compare. The electrical company with the clearest, most helpful website wins trust first.

Technical SEO is defined as the behind-the-scenes code and structure of a website that helps search engines crawl, index, and rank it. This includes meta tags, schema markup, page speed, and URL structure. Electrical sites tend to have decent bones but miss critical details.

EV charger installations are growing fast. Homeowners search "how much does a home EV charger cost" and "do I need a panel upgrade for an EV charger" in growing numbers. Electrical companies that create content around these emerging topics capture early traffic.

Search intent refers to what a person actually wants when they type a query. "Electrician near me" means they want to hire now. "How to reset a circuit breaker" means they want information. Your site needs content for both types.

Electrical companies with clear, structured websites win the high-value panel upgrade and EV charger jobs.

Key Findings

21%

Score Below 50

24%

No Schema Markup

18%

No Open Graph Tags

39/100

Avg AI Engine Score

Key Takeaways

•
Electrical sites have decent SEO but weak content. Technical basics like meta tags are often present, but the content itself lacks depth and structure.
•
EV charger content is a growing opportunity. Searches for home EV installations are rising fast. Most electrical sites have not created pages for this yet.
•
24% lack structured data. Without schema markup, search engines cannot identify your services, service area, or business type.
•
Readability is a weak spot. Electrical sites use too much jargon. Homeowners do not know the difference between 100-amp and 200-amp panels. Explain it simply.
•
AEO scores are very low at 39. AI systems cannot cite electrical sites that lack direct answers and FAQ content.
•
Safety content is underused. Homeowners search for electrical safety tips constantly. This content builds trust and drives traffic.

Common Mistakes in Electrical Websites

All services on one page. Residential wiring, panel upgrades, EV chargers, and commercial work crammed onto a single page. Each service needs its own page to rank.
No content about EV charger installations. This is the fastest-growing search category in electrical services. Companies without this content are missing early-mover advantage.
Too much technical jargon. Homeowners do not understand "200-amp service upgrade" or "GFCI outlet installation." Explain what these mean in plain language.
No emergency electrical content. "Burning smell from outlet" and "sparking breaker panel" are high-urgency searches. Most electrical sites do not have dedicated pages for these.
Missing licensing and certification information. Homeowners want to know you are licensed. Display it prominently. Search engines and AI systems also use this as a trust signal.

How to Improve Your Electrical Website

Create an EV charger installation page. Cover costs, panel requirements, charger types, and installation timeline. This page will rank for a fast-growing search category.
Build separate pages for residential and commercial. A homeowner and a business owner have different needs. Separate pages let you target each audience with specific content and keywords.
Add a "When to call an electrician" guide. Cover flickering lights, tripping breakers, burning smells, and warm outlets. This educational content ranks for high-intent safety searches.
Display licenses and certifications on every page. Add them to your footer and schema markup. Trust signals matter for both humans and search algorithms.
Write cost guide pages for top services. "Panel upgrade cost," "whole house rewiring cost," and "EV charger installation cost" are high-volume searches. Include ranges and factors.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

116

60-69

123

70-79

80-89

90-99

Grade Distribution

3 (1%)

22 (7%)

123 (37%)

116 (35%)

69 (21%)

Frequently Asked Questions

What is an AISO score for an electrical website?

An AISO score is defined as a composite rating from 0 to 100 that measures how well a website performs across SEO, readability, engagement, AEO, and accessibility. The average electrical website scores 57.

What is AEO and why should electricians care?

AEO refers to AI Engine Optimization. It measures how well your content works with AI systems like ChatGPT and Google AI Overview. When someone asks AI about panel upgrades or EV chargers, AEO determines if your site gets mentioned.

What are the most searched electrical services?

Panel upgrades, outlet installation, EV charger setup, ceiling fan installation, and whole house rewiring are among the most searched. Emergency searches like "burning smell from outlet" also drive high traffic.

How do electrical websites compare to other home services?

Electrical sites score near the home services average of 60. They tend to have solid SEO basics but weak readability and AEO. Improvements in content structure would push scores above most competitors.

What schema markup should electrical websites use?

Add LocalBusiness schema with your license number, service area, and hours. Add Service schema for each offering. Use FAQPage schema for FAQ sections. These help search engines show rich results.

Should electrical companies create content about safety?

Absolutely. Electrical safety searches are high volume and high trust. Content about surge protection, GFCI outlets, and signs of electrical problems positions you as an authority and drives organic traffic.

How important is EV charger content for electricians?

Very important. Home EV charger searches are growing year over year. Creating content now establishes your site before competition increases. Cover costs, types, installation process, and panel requirements.

What is the fastest way to improve an electrical website?

Add schema markup, create separate pages for each service, and write an FAQ section with at least ten questions. These changes take a day and can move your score significantly.

All 333 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	janco********.com	80	A	78	100	84	64
2	bluecoll**************.com	80	A	66	100	91	69
3	eastla**********.com	80	A	67	98	89	73
4	bestpi*********.com	78	B	78	98	70	71
5	midwestele****************.com	78	B	81	95	90	50
6	firstcl*************.com	76	B	66	100	87	57
7	caree*********.lsus.edu	75	B	65	97	75	69
8	mountain**************.com	74	B	70	97	80	56
9	anyand***********.com	74	B	56	89	92	64
10	conduct***********.com	73	B	59	99	84	59
11	midw*******.edu	72	B	83	99	47	64
12	elect*********.com	72	B	52	99	78	69
13	brightl*************.com	72	B	53	99	88	57
14	ener*******.com	72	B	64	97	71	64
15	instae***********.com	72	B	63	99	69	64
16	trus*****.com	71	B	63	89	78	60
17	econe*********.net	71	B	61	99	69	62
18	precisio*************.com	71	B	48	100	84	62
19	best*****.com	71	B	55	94	90	52
20	inte******.edu	70	B	75	99	41	69
21	eiele*******.com	70	B	58	94	76	60
22	electr***********.com	70	B	60	99	66	61
23	airs*******.com	70	B	47	90	80	71
24	colonia************.com	70	B	53	88	85	59
25	flo****.com	70	B	50	97	80	64
26	itsele***********.com	69	C	55	99	73	59
27	fryeel*********.com	69	C	48	100	71	66
28	justca**********.com	69	C	73	90	65	52
29	airt*****.com	69	C	60	100	73	49
30	daven********.com	69	C	56	100	58	71
31	net****.com	69	C	56	97	72	59
32	goudi*********.com	69	C	58	92	66	68
33	aph***.com	68	C	30	100	90	64
34	rewi*******.com	68	C	53	100	78	52
35	desmoines***************.net	68	C	55	95	72	59
36	starnes***********.com	68	C	50	98	76	57
37	hille*******.net	68	C	52	100	69	62
38	custo*********.com	68	C	38	95	84	65
39	infini**********.biz	68	C	60	100	69	50
40	trustwo************.net	67	C	53	99	70	57
41	electri************.com	67	C	57	99	66	54
42	hite*******.com	67	C	63	100	61	50
43	ryanel*********.com	67	C	42	99	82	55
44	ma**.gov	67	C	40	97	80	62
45	artisa*********.com	67	C	47	89	73	66
46	ground***********.com	67	C	54	100	68	57
47	pkele********.com	67	C	50	89	83	55
48	wepowe*********.com	67	C	48	100	70	61
49	parki*********.com	67	C	55	99	81	40
50	millcreek***************.com	67	C	43	88	92	53
51	roote*******.com	67	C	48	97	69	64
52	rael******.com	66	C	40	100	78	56
53	dutchcr***********.com	66	C	38	90	78	68
54	alle*******.com	66	C	38	90	83	64
55	ellio*********.com	66	C	48	99	72	57
56	hi-tec*********.net	66	C	48	98	68	61
57	mmele*******.com	66	C	42	100	85	47
58	efraim***********.com	66	C	40	99	89	47
59	e**.infopaginas.com	66	C	40	97	76	64
60	southal*************.com	65	C	40	100	62	69
61	stewartel**************.com	65	C	40	100	77	53
62	exper********.com	65	C	48	99	66	59
63	theprofess****************.com	65	C	40	99	61	72
64	harris***********.com	65	C	58	95	81	35
65	tjele********.net	65	C	30	97	86	60
66	action***********.com	65	C	40	95	74	62
67	anchor**********.com	65	C	50	100	70	50
68	electri*************.com	65	C	40	95	82	54
69	zoel******.com	65	C	40	95	77	59
70	nippe*********.com	65	C	54	93	71	50
71	stale*********.com	64	C	30	99	77	64
72	meere*******.com	64	C	30	100	87	52
73	advance************.com	64	C	35	89	84	60
74	integr***********.co	64	C	40	98	66	64
75	pageel*********.com	64	C	40	100	75	51
76	northloui***************.com	64	C	52	97	75	40
77	scotte*********.com	64	C	45	97	75	50
78	mustang*************.com	64	C	45	97	59	64
79	ibe****.org	64	C	40	91	92	45
80	western************.com	64	C	40	100	91	37
81	westsidee**************.com	64	C	40	93	77	57
82	envisi**********.pro	64	C	48	100	56	64
83	beste*********.com	64	C	40	97	92	37
84	kolbe*******.com	64	C	38	95	80	53
85	advancede****************.com	63	C	45	100	62	54
86	sj**.edu	63	C	62	97	42	59
87	titane**********.com	63	C	48	97	73	42
88	curre*******.com	63	C	38	100	66	62
89	lightho*************.com	63	C	40	97	79	47
90	price********.us	63	C	58	83	69	46
91	rushe*********.com	63	C	30	98	82	54
92	jer*****.com	63	C	40	94	79	49
93	lec****.com	63	C	40	97	79	47
94	mic*****.gov	63	C	58	78	71	50
95	hhele*******.com	63	C	40	95	81	45
96	fowler**********.com	63	C	40	100	87	37
97	aircomf************.net	63	C	40	99	64	59
98	ase****.com	63	C	40	98	83	43
99	tn-as********.com	63	C	40	90	79	53
100	rjelec*********.co	63	C	46	95	68	52
101	thealask**************.com	62	C	40	84	84	47
102	contracto***************.com	62	C	58	100	63	37
103	bigisl***********.com	62	C	30	100	83	50
104	fayett*********.com	62	C	28	89	81	61
105	maineelec***************.com	62	C	38	97	79	47
106	ibe****.org	62	C	38	85	82	53
107	potts********.com	62	C	25	94	80	62
108	encor*********.com	62	C	35	87	68	67
109	electri************.com	62	C	40	95	80	43
110	chapco**********.com	62	C	53	99	50	54
111	americanst****************.com	62	C	42	100	75	42
112	younge*********.com	62	C	30	100	78	52
113	buil******.com	62	C	52	95	49	59
114	mclean**********.com	62	C	40	95	64	59
115	sparkw***********.com	62	C	48	100	63	49
116	dickson***********.com	62	C	48	100	49	62
117	ezel******.com	62	C	40	90	70	57
118	mcmil*******.com	62	C	35	90	89	45
119	boylee**********.com	62	C	30	97	75	59
120	psele*******.com	61	C	40	95	74	44
121	electric*************.com	61	C	36	97	79	45
122	larse*********.net	61	C	40	97	87	30
123	bandle***********.com	61	C	28	100	80	52
124	lynne*******.com	61	C	20	94	90	54
125	southernma****************.com	61	C	30	85	79	59
126	hirede***********.com	61	C	30	94	74	59
127	whirlw***********.com	61	C	30	93	77	57
128	penny********.com	61	C	30	95	76	57
129	jkele*******.com	61	C	43	92	77	42
130	d**.state.nm.us	61	C	48	89	55	59
131	riele********.net	61	C	30	100	77	49
132	hartmanel****************.com	61	C	35	77	90	49
133	802loc**********.com	61	C	40	94	80	42
134	wyomin*********.com	61	C	38	95	82	42
135	thomps***********.com	60	C	40	90	65	53
136	stare*******.energy	60	C	30	95	76	50
137	lreele**********.com	60	C	30	99	84	41
138	nebraskae**************.com	60	C	55	100	52	40
139	universal***************.com	60	C	40	98	75	37
140	electri*************.com	60	C	35	77	79	58
141	miller***********.com	60	C	40	83	80	47
142	callsouth****************.com	60	C	43	100	66	43
143	souther***********.com	60	C	38	84	88	41
144	elect********.com	60	C	40	99	56	55
145	edison***********.com	60	C	30	97	70	58
146	volte*********.com	60	C	47	83	81	35
147	eci****.com	60	C	30	97	64	62
148	envisio***********.com	60	C	30	86	75	59
149	ae**.alabama.gov	59	D	40	83	59	64
150	tongas*********.com	59	D	38	97	55	59
151	dcele*******.com	59	D	38	93	65	50
152	allarou************.org	59	D	30	100	69	50
153	hesh*****.com	59	D	55	98	33	59
154	electrical******************.com	59	D	40	94	65	47
155	mattma*********.com	59	D	33	95	74	45
156	lsua*******.com	59	D	52	77	60	52
157	debloi*********.com	59	D	40	99	61	48
158	marylandel****************.com	59	D	30	100	66	53
159	mypael*********.com	59	D	30	98	91	32
160	kelcoe*********.com	59	D	40	99	59	50
161	l**.wa.gov	59	D	65	35	76	54
162	heilel*********.com	59	D	58	89	47	50
163	reyco********.com	59	D	38	100	66	44
164	arizonap**************.com	58	D	42	97	50	52
165	phoenixel***************.com	58	D	38	95	52	59
166	d**.delaware.gov	58	D	42	78	56	64
167	c**.edu	58	D	52	83	41	63
168	america************.com	58	D	40	85	70	47
169	truepowere*****************.org	58	D	28	99	68	50
170	husto*********.com	58	D	38	99	52	57
171	mcele********.com	58	D	40	95	60	47
172	jmcel********.com	58	D	30	94	64	57
173	fayet*********.com	58	D	38	95	67	42
174	girou*********.com	58	D	30	92	80	43
175	ampere**********.com	58	D	50	100	44	47
176	earlse*********.com	58	D	40	84	81	37
177	rm***.com	58	D	40	90	62	51
178	hawkin*********.llc	58	D	38	97	63	47
179	muthe*******.com	58	D	30	93	75	45
180	taylor*********.com	58	D	23	90	81	50
181	cummin**********.com	58	D	30	94	79	41
182	trades***********.com	58	D	48	92	56	45
183	wij***.org	58	D	38	78	76	48
184	ce-el********.com	57	D	30	95	50	64
185	iec*****.org	57	D	52	83	60	40
186	poweri*********.com	57	D	58	98	34	47
187	alliedelec*****************.net	57	D	48	97	54	37
188	tricounty***************.com	57	D	55	100	23	59
189	rc***.com	57	D	40	83	76	37
190	ecc****.com	57	D	30	90	76	45
191	inchargeel****************.com	57	D	32	93	65	49
192	fer****.com	57	D	43	65	79	45
193	alden********.net	57	D	35	75	85	42
194	cking********.net	56	D	38	97	46	54
195	legacy*********.org	56	D	38	100	37	62
196	professio***************.com	56	D	28	90	62	57
197	zimmerma*************.com	56	D	30	100	48	58
198	electrica***************.com	56	D	38	97	63	37
199	360el********.com	56	D	42	99	36	57
200	e**.org	56	D	33	100	51	52
201	surg*****.com	56	D	30	83	73	50
202	theele***********.com	56	D	30	98	62	47
203	electrica**************.com	55	D	35	90	54	51
204	la***.maryland.gov	55	D	35	71	73	47
205	midway***********.com	55	D	38	78	69	43
206	friend***********.com	55	D	18	98	83	35
207	conwa*********.com	55	D	18	98	74	47
208	okl*****.gov	55	D	46	55	40	79
209	lloydsel*************.com	55	D	40	98	49	45
210	washi*******.uhire.com	55	D	38	92	37	64
211	d**.ca.gov	54	D	40	97	20	69
212	frederic**************.com	54	D	23	80	66	59
213	marylande**************.com	54	D	30	89	65	42
214	benf*******.com	54	D	61	95	15	52
215	apexe*********.com	54	D	30	99	39	60
216	ryse-********.com	54	D	40	100	36	50
217	redriv**********.com	54	D	20	95	74	40
218	scotts**********.com	54	D	43	67	66	46
219	lane*****.com	54	D	43	90	38	54
220	steel*********.com	54	D	20	77	89	40
221	eco-*****.com	54	D	40	83	43	57
222	bui*****.com	54	D	40	92	43	52
223	simple**********.com	53	D	40	95	58	30
224	arkansas-***************.com	53	D	25	82	80	35
225	pinke*********.com	53	D	30	95	58	40
226	klieber***********.com	53	D	20	98	63	46
227	wolveri************.com	53	D	28	94	57	47
228	lakese*********.com	53	D	40	77	48	55
229	mcdonal************.com	53	D	35	89	69	30
230	mitch*******.edu	53	D	42	85	36	58
231	electric*************.com	53	D	20	98	49	62
232	ja***.com	52	D	38	100	30	52
233	idah*****.org	52	D	48	78	54	35
234	ibe****.org	52	D	38	65	60	51
235	ibewm*******.com	52	D	35	60	57	62
236	hacoe*******.com	52	D	40	98	38	43
237	esposi**********.com	52	D	38	96	40	47
238	bright***********.com	52	D	37	90	43	47
239	jsce*******.com	52	D	35	97	42	47
240	super********.net	52	D	35	94	53	37
241	ajlon*********.com	52	D	45	100	33	41
242	verm*******.com	52	D	35	84	61	37
243	ds**.wi.gov	52	D	38	68	64	45
244	mountai***********.net	52	D	25	80	72	40
245	piper********.com	51	D	20	95	64	41
246	electr*********.com	51	D	52	95	23	41
247	a1he*****.com	51	D	53	92	10	57
248	tricit*********.com	51	D	35	95	39	45
249	hudsonel**************.com	51	D	30	99	30	59
250	crafts***********.com	51	D	20	70	73	51
251	edisonel*************.com	51	D	28	93	39	57
252	parson***********.com	51	D	30	94	49	43
253	bradley************.com	51	D	37	94	14	70
254	greatlak**************.com	51	D	30	100	44	42
255	r**.nm.gov	51	D	35	81	41	55
256	d**.sd.gov	51	D	20	93	64	40
257	musiccit*************.com	51	D	33	97	36	52
258	qei****.com	50	D	28	99	36	53
259	dohert*********.com	50	D	40	80	47	40
260	meade*********.com	50	D	35	75	66	30
261	cal****.com	50	D	25	65	77	40
262	pete*****.com	50	D	30	95	42	45
263	bertran***********.com	50	D	25	67	77	41
264	electric**************.com	50	D	30	97	48	37
265	miste*******.com	49	F	25	82	61	41
266	gor****.com	49	F	35	70	58	38
267	dbel******.net	49	F	25	95	49	42
268	pro****.com	48	F	40	100	10	52
269	op**.nh.gov	48	F	25	83	44	51
270	apol*****.com	48	F	35	87	37	45
271	johnsel*************.com	47	F	40	98	15	47
272	handye**********.com	47	F	38	72	44	42
273	mont******.org	47	F	25	70	44	59
274	empire***********.com	47	F	30	100	34	36
275	gillesp***********.com	47	F	33	79	43	43
276	canyons************.com	46	F	42	90	14	47
277	i-***.com	46	F	23	92	38	43
278	nelso*********.biz	46	F	25	98	31	46
279	scottth************.com	46	F	20	97	38	45
280	ldme*******.net	46	F	20	83	58	37
281	metr*******.com	46	F	18	92	32	56
282	electri***********.com	46	F	25	85	34	52
283	sign*******.com	46	F	35	83	32	43
284	allianc************.com	46	F	20	86	56	37
285	907el********.com	45	F	30	90	19	53
286	d**.colorado.gov	45	F	30	78	32	50
287	tranme*********.com	45	F	20	100	36	40
288	integrity**************.com	45	F	35	78	10	64
289	chamber***********.com	45	F	20	80	58	32
290	ag***.com	45	F	25	75	45	43
291	alaska***********.com	44	F	35	73	35	42
292	alas******.org	44	F	46	82	10	45
293	newing***********.com	44	F	20	94	30	45
294	idah******.com	44	F	20	73	53	42
295	irish********.net	44	F	35	77	27	44
296	aandi********.net	44	F	30	97	10	53
297	adke*******.com	43	F	30	85	21	47
298	theel*********.com	43	F	30	99	17	40
299	por***.ct.gov	43	F	35	60	41	42
300	phc***.org	43	F	23	75	39	47
301	maryl*******.org	43	F	42	81	10	47
302	sent*****.com	43	F	40	84	10	47
303	junc*****.moorepowerelectrical.com	43	F	40	70	22	46
304	gow***.com	42	F	30	78	10	59
305	ma***.gov	42	F	28	86	20	47
306	lighthou*************.com	42	F	38	80	13	45
307	stelco*********.com	42	F	40	90	10	37
308	dl**.state.md.us	41	F	15	55	62	40
309	mcnew********.com	41	F	30	94	10	43
310	esiel********.com	41	F	20	99	10	50
311	firstcl*************.com	40	F	35	85	12	38
312	build*******.com	40	F	30	77	31	30
313	iecpen*********.org	40	F	30	78	10	52
314	td**.texas.gov	40	F	32	82	10	47
315	ep***.com	40	F	35	75	33	25
316	gunna*********.com	39	F	30	87	10	42
317	stare*********.com	39	F	40	77	10	38
318	lopeze***********.com	39	F	28	90	10	42
319	bmhel*********.com	38	F	30	80	10	42
320	d**.mn.gov	38	F	25	87	10	42
321	danee*******.com	38	F	20	94	28	25
322	u**.sulekha.com	37	F	20	35	87	10
323	newyorkci***************.com	37	F	25	90	10	37
324	ecs****.com	37	F	18	98	10	38
325	dinel********.com	37	F	20	43	54	37
326	s-electr*************.com	36	F	35	72	13	32
327	locale*********.com	35	F	20	93	10	32
328	iec***.com	35	F	28	63	10	47
329	gatesel*************.com	35	F	35	65	10	35
330	lpfast**********.com	35	F	25	89	10	30
331	stated*********.pr.gov	32	F	18	62	10	47
332	eni***.com	29	F	18	70	10	30
333	da**.vermont.gov	12	F	3	35	10	5

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

333 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

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