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AISO Studio

Is your employment law website keeping up? Here's what the data shows.

Employment Law Website Audit Report

We scanned 297 employment law websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Legal · Sample size: 297 sites · Scan date: March 14, 2026

Overview

The employment law industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 297 sites is just 51 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for employment law sites is SEO, with an average of 79. The weakest area is AEO, at just 18. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 51, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 43% of employment law websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

51

AISO Score

79

SEO

32

Readability

72

Engagement

18

AEO

61

WCAG

Key Findings

43%

Score Below 50

A significant portion of sites need improvement.

20%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

11%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most employment law websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 297 employment law websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 51 means the typical employment law website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 18 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 20% of sites lack schema markup. 11% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The employment law industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 297 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
0
30-39
34
40-49
94
50-59
118
60-69
49
70-79
2
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
2 (1%)
C
49 (16%)
D
118 (40%)
F
128 (43%)

Dimension Breakdown

Average scores across all 297 employment law websites for each scoring dimension.

SEO
79
Readability
32
Engagement
72
AEO
18
WCAG
61

Full Results

The table below lists all 297 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the employment law space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1pietru**********70B8445906175
2newki*********70B94451003386
3fairla**********69C9157933378
4nombe*********67C9439903589
5stafford*************67C8939905373
6maske*********67C89321003693
7dugansc***********66C8952953363
8shahee***********66C8944854182
9yprk*******65C94371003368
10robwi*******65C8439853593
11bruc*******65C94461003648
12fiege********64C9437902583
13farr******64C9744904050
14bakken*********64C97377525100
15wilhite***********63C8740907021
16mcminnemp**************63C8951953344
17themahon*************63C9445901873
18wbwp*******63C10027803094
19espy*******63C7961752088
20hornw*********63C8964851070
21nhlawo*********63C7665902656
22sgb-*******63C9242953556
23hkm****62C86328525100
24bdle*******62C8634952582
25mdemploy**************62C8653952548
26halun*********62C8248783078
27schaefe************62C86451003344
28theboyd************62C91531002540
29bbgo*******62C79471002562
30ohlab*********62C8240753390
31mazaher************62C88441001863
32lamber**********62C8744753580
33forthe**********61C9742651894
34moonla**********61C9444751882
35punchw**********61C7952752089
36rushni***********61C8953752567
37murphyk*************61C9231802591
38goosma*********61C8936902574
39wusinic************61C9237903850
40emery*********61C9737832081
41bentonemp**************60C8634953356
42cohena**********60C7744752590
43bbwm*******60C9233702594
44flori*********60C8742802670
45abney*********60C9455601880
46nefind***********60C9141682090
47employeeright***********************60C7938852093
48janne********60C7652901079
49wileyl**********60C8738851093
50vaemploym**************60C8458784526
51katzk*********60C8045851879
52usaemploy***************59D7448802573
53johnson***********59D8146882655
54privette*************59D7736783875
55koleyj*********59D8829835345
56ggtri*********59D8429852587
57thenjemplo****************59D8434852087
58rgsg*******59D8734802582
59ferrar*********59D8944802564
60allen*********58D8736902559
61weile********58D8925853665
62socallab**************58D84361003335
63garris*********58D9233751888
64sabatinie****************58D7452801868
65donnel***********58D74506810100
66friedm**********58D7946801085
67fishla*********58D9444951838
68sirosmi*************58D8929902565
69ryanempl*************58D795070893
70maineempl**************58D8435851087
71zagf*******58D8344781876
72flynnl*********58D8637951858
73gabr******58D9442802652
74brooks**********58D8219833390
75theemploym****************58D7459651088
76wagec********58D8235753077
77sinap********58D8644851858
78fightsf***********58D7950902640
79lawyersf*************58D8933851875
80bell*******58D9229781889
81laww*****58D8932854050
82justic***********57D9422704270
83pfeifer***********57D8433801879
84miracle***********57D9443832833
85bur*****57D8819754371
86kluksd*********57D8929902559
87morgan*********57D7951931844
88labino*********57D9221831095
89thefull*************57D9450851047
90kohlc*******57D8935802067
91riverva***********57D8740781080
92aalaw********57D9449682550
93bryansc*************56D8946731856
94cskde*******56D9149753525
95cadog*********56D8936951841
96mauragr************56D8432801879
97madia*******56D9722902653
98msbju*********56D7948651879
99lowther***********56D7942951058
100johnshe***********56D8444752554
101newyorkcitydi**********************56D8635851866
102schwart*************56D8933852850
103oregonwo**************56D7637751096
104bigelo**********56D6253552893
105parzf*******56D8654751057
106drm****56D87256028100
107jackson************55D8945552564
108wilshir************55D8445701862
109psbla*********55D8631901857
110morris*********55D8424951864
111floridal**************55D9527783053
112higgins***********55D8543631082
113hwlaw********55D8725801880
114uptonh***********55D8923951859
115jerseyempl*****************55D8129901080
116harriso************55D8945601869
117enright*************55D6945651890
118hmccivi***********55D8128801093
119employe************55D8146702557
120shaff*********55D9447852612
121hq-l******55D9231731079
122ctpo******54D9440803320
123martinan**************54D7428702882
124ralsto***********54D7661601850
125rthomps***********54D8926851858
126martin***********54D8518851087
127jgll******54D8914851090
128mttax*******54D89331002521
129ppbg*******54D7638901850
130rideg*******54D7752501090
131nvba*****54D7243853530
132roger*********54D8647752535
133newyorkcity-********************54D9746681050
134dgpf*******54D8740752053
135richard***********54D9424902835
136shimo*********54D8250703330
137mitchell**************53D82285518100
138idahoemploy********************53D8929651089
139annbro***********53D7953631064
140mlhl******53D8953851018
141vogel*******53D87118010100
142centerfore****************53D6945751564
143ericsi***********53D8617902557
144rlf****52D9420614447
145pottera***********52D7127682683
146sloanl**********52D7728701088
147amberb**********52D7466601047
148landr*********52D7736801062
149varnu********52D948751096
150lairdc*********52D8930701072
151garli*********52D7929751078
152ecla*****52D970851879
153bjacks*********52D6759651058
154attorne************52D8436781848
155lawgro*********51D8436731056
156cade*****51D9712701082
157freedl**********51D8513802567
158thequin*************51D8732551082
159baird********51D8125781075
160gildaher*************51D5460801838
161herrman***********51D8449781027
162bettis*********51D8226901053
163torki*********50D6740581088
164sta-*******50D7139631867
165riggan***********50D8939683313
166ohio-empl****************50D890832571
167employme*************50D7131681080
168taylork************50D8342631056
169delgado*************50D7930701070
170cdle.c***********49F65226810100
171capc*******49F8937601845
172florida-emp******************49F8929781829
173dsb*****49F5250651075
174macey*******49F5750601073
175confor*********49F7020601893
176melme********49F5450681855
177wigdo********49F7441651060
178spigg*********49F8118731870
179klie*******49F8444551055
180bestla*********48F942950078
181eliteemplo******************48F8628781038
182nhdl******48F8131651057
183wanta*********48F9420803312
184starkl*********48F5956631050
185bangsm***********48F7436751838
186lynnja*********48F7635601064
187estrel*********48F8411651882
188allenar***********47F5945431088
189lanie*********47F7725751053
190mcphilli**************47F8927801821
191liveli***********47F8439681029
192tiffany***********47F8927801030
193bsd*****47F6915651094
194stlega**********47F9118751047
195empri********47F7934701047
196meleh********47F7735601846
197lawhe********47F8228501080
198vttri*********47F7943681033
199pencea*********47F7912581095
200baird*********46F943752544
201radfor**********46F7237653023
202elcm*****46F7146533321
203newjerse**************46F9430601038
204ela****46F6218751082
205crowed**********46F943611083
206tenn*******46F4444651073
207lawm*****46F6533481090
208oneill**********46F8206510100
209lawyers.l**************45F840601885
210tbla*****45F7216582073
211floridaemplo********************45F9216681048
212mswd*******45F764870025
213groni*********45F794455050
214legalsol**************45F5917681875
215employmen****************45F6539581060
216rieder***********45F8428581052
217woodsf*********45F6930501078
218walche***********45F8221651057
219davisan***********45F6423651076
220hirstap***********45F7439481060
221adampo***********44F8235651028
222philli*********44F900732050
223stembridg**************44F6923601068
224fletche***********44F7410651080
225mcla******44F6429681053
226mariaw**********44F6132751045
227burnet***********44F9720711025
228rossla**********44F745158033
229dcba*****44F770551891
230brandonj*************43F7123651055
231zalki*********43F7419551067
232levyr*********43F8432631026
233workpla************43F6629501067
234morton**********43F6929601050
235berli********43F5718551091
236prim*******43F6627732524
237litt*******43F7413551080
238exchan***********42F4922651075
239nille********42F5942751018
240gibbs-**********42F5240701826
241parrb********42F870581071
242jdol******41F6735652011
243prime*******41F675601085
244bccle*******41F6915681050
245elgk*****41F5430501071
246mcbray**********41F7124602819
247kylabo***********41F5730551060
248maemploym**************41F740751061
249neff-l***********41F4728801047
250crowle**********41F7928601026
251eugen********41F791650075
252gpn*****41F6411501090
253hunteremp**************41F971280105
254wvlawye*************41F6230601050
255isb.i********40F620601091
256caseyde***********40F643538073
257massn*******40F5420651064
258dasht*******40F6419751035
259wold*******40F5130501067
260gable*******40F744631067
261labor.***********40F550751077
262bcgla*********40F897701029
263dcemploym***************40F8414601035
264davisg*********39F8213501050
265hollan*********39F794762513
266rossm*********39F7422501046
267kitzer**********39F6127501055
268thenob*********39F740801038
269oklahom************39F6427601038
270coffie*********39F791870188
271toddw*******38F7716551035
272mcvp*****38F590831840
273employmen**************37F520501094
274aremplo************37F5638401042
275taylorj***********37F5042601017
276briglia***********37F624681054
277csmf*******36F3253451033
278cel*****36F4235531044
279nelson***********36F710551057
280oklahomaoe******************36F3232581842
281agold*********35F612501067
282daughe**********35F420531094
283utahjob***********35F3928601043
284fox-*******35F5222631029
285cstla*******35F770701027
286kutak********34F721133069
287kohnra*********33F540801025
288wyole*******33F7211501024
289mbb****32F66048064
290idemploym**************32F4715601032
291givens***********32F700601025
292joeldi*********32F444730036
293ncemploym****************32F692635032
294myte******32F3724681018
295earlefr************32F444338033
296skidmor***********31F715551016
297utahsh***********30F560351067

Frequently Asked Questions

What is the average AISO score for employment law websites?

The average AISO score for employment law websites is 51 out of 100. This is based on a scan of 297 sites in the legal industry. The score combines five dimensions: SEO (79), readability (32), engagement (72), AEO (18), and WCAG accessibility (61).

How do employment law websites perform on accessibility?

The average WCAG score is 61 out of 100. Many employment law websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are employment law websites ready for AI search engines?

Not yet. The average AEO score is 18 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 20% of employment law sites have no schema markup at all.

What is the biggest weakness for employment law websites?

The weakest dimension is AEO, with an average score of just 18. This represents the area where employment law websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Employment Law Website Score?

The average employment law website scores 51/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Employment Law Website Audit Report - AISO Studio | AISO Studio