A
AISO Studio

Is your event planning website keeping up? Here's what the data shows.

Event Planning Website Audit Report

We scanned 366 event planning websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Entertainment & Media · Sample size: 366 sites · Scan date: March 14, 2026

Overview

The event planning industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 366 sites is just 42 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for event planning sites is SEO, with an average of 72. The weakest area is AEO, at just 10. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 42, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 75% of event planning websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

42

AISO Score

72

SEO

32

Readability

53

Engagement

10

AEO

45

WCAG

Key Findings

75%

Score Below 50

More than half of sites in this vertical are underperforming.

32%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

11%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most event planning websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 366 event planning websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 42 means the typical event planning website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 10 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 32% of sites lack schema markup. 11% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The event planning industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 366 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
8
20-29
53
30-39
81
40-49
131
50-59
86
60-69
4
70-79
3
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
3 (1%)
C
4 (1%)
D
86 (23%)
F
273 (75%)

Dimension Breakdown

Average scores across all 366 event planning websites for each scoring dimension.

SEO
72
Readability
32
Engagement
53
AEO
10
WCAG
45

Full Results

The table below lists all 366 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the event planning space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1eleven11e**************74B92609038100
2doingju************71B9169753392
3makeitha**************70B9251854092
4meeting************63C8441784082
5d4eve*******61C9246701890
6onceupo*************61C8641851888
7ezevent*************61C8557552594
8hitchs*********59D8165781848
9perfectpa**************58D7454631890
10leighan*************58D8645851070
11behindthe****************58D8165632550
12highlan************58D7658553570
13siouxfalls*****************58D8665602550
14bellee*********58D846670073
15poppyp***********58D6944901875
16thegoev************57D8761651059
17current************57D8432852571
18albrech***********57D87258010100
19proglob************56D8946602566
20accen*********56D9021653878
21michellekge******************56D7957651071
22stupakl***********56D9459603323
23built*********56D9229902645
24refined*************56D9138851060
25kpteven*************56D9442832632
26jjde*******55D6952631089
27wmeve*******55D9247602550
28montanag*************55D9213702594
29justf*********55D8947781839
30ddepde*********55D7460801840
31themin*********54D8934602573
32builtin***********54D928904345
33sunflowe*************54D7349601875
34eventsby*************54D8054551075
35simplye************54D7635731878
36southerne***************54D8438802053
37celebra************54D9230753047
38matchbo************53D795870850
39rozev********53D8459651046
40southflo**************53D5264653544
41revelglo*************53D8456751824
42sseve*********53D845943878
43ultimatee***************53D6756631072
44agend********53D840832695
45minteven**************53D8449801039
46kmarie**********53D8645681058
47dogood**********53D8453651050
48katean**********53D8653701831
49fullcirc**************53D6956581080
50redoak**********53D8156651050
51aaevent*************53D5955581090
52cocoev***********53D8940852521
53planto**********53D846355060
54justbre*************53D7738552878
55bandre***********53D6972501060
56houstonev***************53D8746601069
57event*********53D9142803311
58stylishev**************52D7957551846
59mybigda************52D5255851060
60hbli******52D8745751832
61theb*******52D847753579
62theeven***********52D8939803019
63redlettere****************52D8956701026
64purpleor**************52D8156781820
65rafanel************52D8144751050
66event*******52D7663651829
67events*********52D7941601078
68poppywed**************52D7260501073
69showc*********52D6674501054
70bakere**********52D756445080
71wildr*********52D7965501050
72noblee*********51D747438064
73built********51D8716902645
74creativeco******************51D8356702610
75imagin***********51D8150551060
76andreae***********51D715665064
77tcgev********51D7942802028
78laurenc***********51D866765027
79cambriaho****************51D7445651063
80evergreen****************51D845570041
81national*************51D8237801839
82a-mazin***********51D7931601089
83creative*************50D6230803350
84visitwil*************50D850752682
85capital*************50D6648501082
86lisaivl************50D8443581058
87champagn*************50D6651601067
88attende***********50D764570854
89abeauti************50D7958681029
90eventu***********50D7950681043
91dalypl**********50D7453601056
92engagingev******************50D6945531080
93themaine**************50D8029551090
94bdi-e*********49F8145582530
95damonexecut********************49F7928751064
96soire*******49F8166501026
97nocc*****49F8651751016
98wallac***********49F6252701050
99electri*************49F970903039
100montanawe***************49F8238451080
101artoft***********49F7247431080
102michelle*************49F812970078
103802ev********49F7460681027
104idewsd*********49F816053839
105relaxeve**************49F6658601046
106jdc-e*********49F8631851820
107bloome***********49F7244501080
108ineve********49F8933751037
109irenec***********48F7155551045
110theagency****************48F7634551864
111eventpl************48F894653367
112pure-e*********48F7962501033
113amorede*************48F8143502048
114eventd***********48F815455050
115amykat***********48F6164501050
116wildpa*********48F697540838
117janera***********48F766338064
118infinityho******************48F8937701033
119vermonteven*******************48F745148070
120underwo************48F8439551054
121savvyeve*************47F6462551039
122mountain**************47F871702570
123rmcd******47F7933751831
124beachi*********47F844170828
125delaware.**************47F9128851021
126cemev*******47F7432601070
127elizabeth***************47F895658024
128creative*************47F7149581044
129churchi************47F890683357
130inked-**********47F7640551060
131nebraskaev*****************47F82194510100
132mmei******47F6728601086
133epicev**********47F6434681064
134mybespo***********47F7160501040
135eventsw************47F8138551844
136eleve********47F7931751045
137swifte*********47F7740681041
138kzevent************47F6955401064
139sterlin************47F7623731064
140jaclynwa**************47F7959581017
141event********47F7449681821
142p3event*************47F7662501026
143lunaand***********46F695948055
144alaskade**************46F8931701818
145courts**********46F7953451832
146majorev*************46F5455501065
147innovat************46F6666601017
148skylin**********46F7656551519
149amandapr*************46F7134631850
150wce*****46F5446601062
151events***********46F744333089
152unlimit************46F5737501090
153simplem************46F4966631031
154evenemen*************46F8427801031
155laboum**********45F7248551035
156events***********45F7638731027
157heartsar*************45F6957601020
158eventsb***********45F6152501050
159visit*******45F7406018100
160emerge**********45F6241801030
161acomp********45F685448058
162by-dz*******45F844345844
163memorabl*************45F5458651823
164laluze*********45F8153451029
165rsvp-e*********45F7636601044
166kettyd***********45F745953030
167duetweddi****************45F763060070
168premiere*************45F7618651857
169eventfull****************45F5049501071
170kithki***********45F714948057
171northernbel*******************44F545565040
172westgatee****************44F764853829
173evansa***********44F8136501835
174them*******44F7641751011
175vivaevent**************44F744755835
176treschice****************44F7220531082
177chronicle****************44F5741631841
178funati***********44F6233481079
179pran******44F5949731020
180shiloh***********43F7145601021
181mcreati************43F6017551090
182legenda************43F6736601047
183industry**************43F6944651813
184thirtyone****************43F4950501060
185lexingt*************43F814340840
186brilliante****************43F844235057
187corazo***********43F743445072
188dreame*********43F6936651036
189nashvillee****************43F5651501046
190touro********42F820901828
191trueno*********42F764435058
192mag-e*********42F6139501055
193charminge***************42F773150415
194blisse*********42F595730064
195mmevent************42F7911401090
196hr-eve***********42F666535037
197gracef**********42F791645087
198amazingcel****************42F7930651025
199conven*********42F7135651818
200myeventsc**************42F7534701016
201eliteinter*****************42F6337481060
202welldres*************42F7731503120
203j-le*******42F5964501016
204key-even**************42F466335855
205charmingthe*******************42F685930050
206partners.c******************42F5729651058
207hollowa************42F645240054
208lucytown**************41F516330060
209nexae*********41F943645816
210comple**********41F7427601033
211limeston*************41F5254651016
212gavinsny*************41F666530038
213virgoeve**************41F6943501029
214cssa******41F7713601056
215emilykat**************41F614948043
216teceven*************41F678501091
217ejpev********41F7941401036
218harlowda**************41F624730071
219virgi*******41F620601889
220southernhospi***********************40F6627501055
221eventso***********40F771851824
222wearee**********40F7729501035
223ndwedding**************40F5736501050
224astonishi***************40F5924401082
225amp-e*********39F763245043
226perfec**********39F7043301832
227indian*********39F5919681835
228innovative*****************39F742350844
229minnea*********39F7929551020
230smitha***********39F5641601025
231leobal*********39F82035891
232mcneil***********39F753540050
233nyc****39F5445601020
234bash******39F6913501067
235trilliu************39F6043431529
236mcad******38F8410551040
237michigana***************38F713845037
238keyedu***********38F802850821
239evnt******38F841365187
240serenitye****************38F6617501060
241csspeci************38F6046501019
242divinewo**************38F713345043
243business.o******************38F6617601043
244wildrose**************37F722938050
245delawa***********37F840551050
246madisonse****************37F600501088
247wichitaev**************37F5628501046
248hitche*********37F644153020
249hillandc*************37F7131501018
250delaneyme**************37F5713531063
251njoye********37F75465005
252destination********************37F5231251080
253part*******36F7625501020
254lanitosc*************36F642250054
255ajwev********36F811245839
256eventsb************36F594530043
257eventsb************36F774830018
258event********36F86080104
259premierpa***************36F740601051
260mmjev********36F59594009
261theelit************36F615340016
262trifectaev*****************36F613560105
263skbev********36F662845047
264entirepr*************35F86040854
265saratog***********35F82050054
266allabou*************35F594640027
267planiti************35F423563189
268njeventc*************35F5610601046
269business.**************35F772935035
270southerns**************35F690501553
271jmccha***********35F3722751031
272signature***************35F740601038
273honey*********35F644125043
274reehle*********34F4215501858
275chrysalis****************34F4216431863
276bettertog***************34F607581043
277bluell**********34F6138351019
278amythom************34F4639501018
279janieha************34F661160040
280allgran***********34F7026201050
281gowit*********34F710651033
282ovatio***********34F810701013
283events***********34F709551621
284katephil**************34F543025071
285dreamcreati********************34F652850025
286evente*********33F590751026
287weevent************33F722325839
288everso***********33F74058044
289destinatio****************33F542340056
290blessed************32F801140035
291refinedso**************32F3949351017
292oakandho*************32F69030078
293kash-e*********32F600431060
294mysterl************31F3518651032
295mainepremie******************31F590681025
296luxe******31F675431825
297sienac***********31F87050156
298kenzie***********31F730551023
299eventplanne*******************31F570501050
300coloradoco******************30F72035060
301socialitee****************30F671535827
302littlebird*****************30F73048040
303southerns**************30F651240830
304kreve********30F84050021
305elevate***********30F75035050
306conradiee**************29F74030847
307greatla************28F57015091
308peachandp**************28F691730023
309legacye*************28F800381511
310christina****************28F622525820
311aeeve*******28F61055030
312whime*********28F65015083
313vidae*********28F82028830
314bbloomeve****************27F67945015
315makeam***********27F344730013
316dreame***********27F64050029
317bluegard**************27F64040041
318eldeven************27F751525814
319elevate*************27F70038036
320jackson***********26F601420833
321afamilya**************26F71440108
322elysian***********26F75035024
323carefre*************26F59030055
324anyventev***************26F69051013
325magnoli************26F75030030
326sg3ev********26F67053013
327sarahbre**************25F650351021
328methen**********25F70020045
329ido-pl**********25F62035827
330kelseyt*************25F70038024
331evok*******25F75025036
332events***********25F72040014
333lemi******24F75020036
334popp*******24F7004309
3351432e*********24F471515050
336event*******24F29463005
337evergree*************23F72035011
338distincte****************23F6703882
339nkcoord***********23F621620015
340allabo***********23F470251047
341sweetlau*************23F75020028
342rexand**********23F52020056
343parties*************22F572220010
344alexvi***********22F67025027
345wglev********22F54023043
346detailsev***************22F56040017
347eventj**********22F75018813
348partri*********22F57030818
349loandcoe**************22F57015050
350hannaheli****************22F72220020
351theevent*************22F55040018
352august***********21F69025013
353uncommo*************21F62225810
354eventli*************21F67025019
355bigeve**********21F65030012
356eventpl************21F57020038
357llcev********20F50028031
358experien**************20F59025022
359chriswein**************19F57020814
360yourstrulyw********************19F501120015
361ashleycre***************19F5702588
362finishing***************18F57025013
363fabeven***********18F6202008
364bashbo*********18F57015023
365afoxe********18F57015024
366thehappyh**************14F40020013

Frequently Asked Questions

What is the average AISO score for event planning websites?

The average AISO score for event planning websites is 42 out of 100. This is based on a scan of 366 sites in the entertainment & media industry. The score combines five dimensions: SEO (72), readability (32), engagement (53), AEO (10), and WCAG accessibility (45).

How do event planning websites perform on accessibility?

The average WCAG score is 45 out of 100. Many event planning websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are event planning websites ready for AI search engines?

Not yet. The average AEO score is 10 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 32% of event planning sites have no schema markup at all.

What is the biggest weakness for event planning websites?

The weakest dimension is AEO, with an average score of just 10. This represents the area where event planning websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Event Planning Website Score?

The average event planning website scores 42/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Event Planning Website Audit Report - AISO Studio | AISO Studio