Event Planners Orchestrate Perfect Moments. Their Websites Hit a Sour Note.

Entertainment & Media · 365 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Event Planning Websites

A marketing director asks Perplexity: "Best corporate event planning companies for tech conferences." Your company has planned dozens of them. But your website shows a few event photos and a "Let's Chat" button. Across 365 event planning sites, the average AISO score is 57/100. SEO averages 88. AEO hits 37.

Engagement scores 43 and readability reaches 70. A total of 15% fall below 50. Event planners manage complex logistics flawlessly. Their websites should show that same organizational skill.

Schema markup is absent from 32% of event planning sites. Without structured service data, AI cannot match your company to specific event type queries.

Why This Matters for Event Planning

Event planning is defined as the professional coordination of all elements involved in organizing an event, including venue selection, logistics, catering, entertainment, and production. Clients hire planners based on event type experience and capability.

Corporate and private clients use AI to shortlist planners. AI reads event type specialties, portfolio descriptions, and service scope. Planners who document their experience clearly get recommended.

Event type specialization refers to focusing content on specific event categories such as corporate conferences, product launches, galas, or trade shows. This specialization helps AI match planners to the right client queries.

Event planners who document their event type expertise and past event details will win AI-driven client searches.

Key Findings

15%

Score Below 50

32%

No Schema Markup

11%

No Open Graph Tags

37/100

Avg AI Engine Score

Key Takeaways

•
Event type specialties are not stated preventing AI from matching planners to specific event needs.
•
Portfolio entries lack detail showing photos without event type, size, or scope information.
•
Service scope is unclear with planners not defining full-service vs. day-of coordination vs. consulting.
•
Schema markup is missing from event planning company websites.
•
Venue and vendor relationships are hidden despite being a key selling point for planners.
•
Pricing models are not described anywhere on most planning company sites.

Common Mistakes in Event Planning Websites

Photos without context — Every portfolio event needs type, guest count, venue, and scope details.
No event type pages — Corporate events, weddings, galas, and product launches need separate service pages.
Missing service level descriptions — Full-service, partial, and day-of coordination need clear distinctions.
No vendor network content — Your venue and vendor relationships are competitive advantages. Show them.
No pricing framework — At least describe your pricing model (flat fee, percentage, hourly) to set expectations.

How to Improve Your Event Planning Website

Create event type service pages. Corporate, social, nonprofit, and destination events each need dedicated pages with relevant details.
Add Organization and EventPlanner schema. Include event types, service area, and capacity range.
Write detailed portfolio entries. Include event type, guest count, venue, budget tier, and what services you provided.
Build a vendor network page. Show venue and vendor partners to demonstrate connections and capability.
Write FAQ sections for each event type. Answer questions about timelines, budgets, and what the planning process involves.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

158

60-69

143

70-79

80-89

90-99

Grade Distribution

0 (0%)

10 (3%)

143 (39%)

158 (43%)

54 (15%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating combining SEO, readability, engagement, AEO, and accessibility into one website quality metric.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can find and recommend your event planning services.

Why do event planners need website optimization?

Clients use AI to find planners for specific event types. Companies with documented event expertise and portfolio detail get recommended.

What schema should event planners use?

Use Organization schema with event types and service area. Add portfolio entries with event details and FAQPage schema for client questions.

How do AI engines recommend event planners?

AI reads event type expertise, portfolio descriptions, service scope, and client FAQ content. Photo-only portfolios get overlooked.

Should event planners show pricing on their website?

Describe your pricing model (flat fee, percentage, hourly) and provide ranges. Clients need context to evaluate fit.

What accessibility issues affect event planning websites?

Portfolio images without alt text, inquiry forms without labels, and venue tour features without keyboard navigation.

How often should event planning websites be updated?

Add new events to the portfolio within weeks of completion. Update service offerings seasonally. Refresh FAQ content annually.

All 365 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	visitw***********.com	76	B	65	100	80	64
2	doingj*********.com	75	B	48	99	94	69
3	siouxfall**************.com	75	B	70	94	91	51
4	onceu********.events	74	B	65	95	78	64
5	hbl***.com	70	B	52	100	80	59
6	southfl***********.com	70	B	48	95	93	55
7	eleven1************.com	70	B	55	92	90	50
8	keyed********.com	70	B	38	100	90	65
9	baker*******.com	70	B	60	100	92	37
10	makeith***********.com	70	B	48	99	83	59
11	stylish************.com	69	C	40	100	89	59
12	proglo*********.com	69	C	52	100	81	52
13	revelg***********.com	69	C	48	95	86	55
14	ultimate*************.cc	69	C	60	81	86	53
15	kpteve**********.com	69	C	38	100	90	59
16	evergree*************.com	69	C	48	98	85	53
17	thegoe*********.com	68	C	40	100	90	53
18	delaw********.com	68	C	43	90	98	51
19	elizabe*************.com	68	C	48	95	86	53
20	skyli*******.com	68	C	48	90	95	47
21	limest***********.com	68	C	48	99	83	52
22	pure*******.com	68	C	40	100	92	51
23	redoa*******.com	68	C	48	98	85	52
24	welldr***********.com	68	C	54	89	89	47
25	wild*******.com	68	C	40	98	96	50
26	littlebir**************.com	67	C	63	95	78	39
27	soi*****.com	67	C	40	99	92	48
28	agen*****.com	67	C	52	89	80	55
29	purpleo***********.biz	67	C	38	97	88	57
30	electr**********.com	67	C	45	95	85	52
31	event********.com	67	C	48	97	80	52
32	d4e*****.net	66	C	40	100	80	55
33	the****.com	66	C	58	90	73	51
34	meetin*********.com	66	C	38	97	75	64
35	innova*********.com	66	C	35	95	93	51
36	ezeven**********.com	66	C	38	95	87	54
37	stupa*********.com	66	C	40	100	88	49
38	artof********.com	66	C	50	83	79	58
39	behindth*************.net	66	C	30	99	93	55
40	ddep*******.com	66	C	40	78	90	64
41	infinityh***************.com	66	C	46	95	84	50
42	even******.com	66	C	46	99	72	57
43	poppy********.com	66	C	30	95	77	73
44	wild******.com	66	C	48	99	92	35
45	wme*****.com	65	C	42	100	80	49
46	creativec***************.com	65	C	36	87	87	62
47	rafane*********.com	65	C	40	99	78	54
48	even*****.com	65	C	53	95	75	47
49	champa***********.com	65	C	40	90	82	56
50	amyka********.com	65	C	43	94	91	42
51	laure*********.com	65	C	40	90	93	46
52	events*********.com	65	C	40	97	75	59
53	highla*********.com	65	C	40	97	88	47
54	bandr********.com	65	C	42	97	96	35
55	hitc*******.com	65	C	38	99	85	50
56	event********.com	65	C	42	90	89	47
57	evers********.com	65	C	63	70	90	39
58	p3e*****.wixsite.com	65	C	40	94	90	48
59	perfect************.com	64	C	38	88	85	55
60	matchb*********.com	64	C	30	95	88	57
61	event*********.com	64	C	30	98	83	57
62	bdi-******.com	64	C	42	99	78	48
63	beac*******.com	64	C	30	100	76	64
64	ssev******.com	64	C	40	100	88	40
65	hearts***********.com	64	C	38	80	89	56
66	events***********.com	64	C	38	95	88	48
67	dogoo*******.com	64	C	40	100	83	45
68	leigha**********.com	64	C	48	90	77	51
69	show******.com	64	C	35	88	96	47
70	memora***********.com	64	C	43	72	86	60
71	just******.com	64	C	30	99	79	62
72	atten*********.com	64	C	38	85	93	50
73	drea*******.com	64	C	60	65	70	63
74	vivaeve************.com	63	C	30	92	83	61
75	charmin*************.com	63	C	46	85	68	59
76	eventp*********.com	63	C	42	99	74	47
77	part*******.com	63	C	50	85	82	43
78	innovativ**************.com	63	C	40	93	86	45
79	eve*****.net	63	C	35	80	91	56
80	aaeven**********.com	63	C	35	85	87	53
81	cocoe********.com	63	C	38	95	75	57
82	ejpe*****.com	63	C	48	97	72	43
83	engaginge***************.com	63	C	47	85	78	48
84	lux***.com	63	C	52	89	77	40
85	swif*******.com	63	C	40	98	76	50
86	premie***********.com	63	C	30	92	89	52
87	idew*******.com	63	C	40	87	89	45
88	sterli*********.com	63	C	50	92	66	51
89	tour*****.com	62	C	52	83	67	52
90	evan******.design	62	C	48	94	65	49
91	shilo********.com	62	C	30	94	79	56
92	creati***********.com	62	C	51	90	55	59
93	court*******.com	62	C	30	100	84	49
94	redlette**************.com	62	C	30	94	88	49
95	legacy**********.com	62	C	50	89	79	38
96	allabo**********.com	62	C	48	80	80	45
97	lexing**********.com	62	C	40	97	86	37
98	vis*****.com	62	C	65	80	43	62
99	amanda***********.com	62	C	52	100	64	42
100	kmari*******.com	62	C	40	94	83	40
101	michellek****************.com	62	C	38	85	88	45
102	emerg*******.com	62	C	52	83	74	47
103	souther************.com	62	C	33	80	100	43
104	simply*********.com	62	C	42	97	66	55
105	pra***.com	62	C	40	85	82	48
106	kzeven*********.com	62	C	40	97	86	37
107	even******.co	62	C	28	92	85	57
108	evenem***********.org	62	C	52	95	53	57
109	wildros***********.com	61	C	48	89	86	29
110	nexa******.com	61	C	54	99	66	35
111	lunaa*********.com	61	C	38	97	91	28
112	chronicl*************.com	61	C	51	55	96	43
113	grace*******.com	61	C	42	95	94	25
114	minteve***********.com	61	C	30	99	82	47
115	even*******.com	61	C	40	95	73	48
116	smith********.com	61	C	35	92	76	52
117	katea*******.com	61	C	30	99	83	47
118	acom*****.com	61	C	48	80	87	36
119	fullcir***********.com	61	C	25	87	87	58
120	by-*****.com	61	C	38	97	75	47
121	lalu*******.com	61	C	38	87	86	43
122	buil******.com	61	C	51	94	57	52
123	css***.com	61	C	38	95	78	45
124	premier*************.com	61	C	38	95	78	43
125	theeli*********.com	61	C	35	94	88	40
126	mybes*********.com	61	C	55	70	80	40
127	justbr***********.co	61	C	38	92	70	54
128	ketty********.com	61	C	40	80	88	45
129	dalyp*******.com	61	C	40	84	85	42
130	cambriah*************.com	61	C	40	98	73	45
131	houston*************.com	61	C	38	100	78	42
132	802e*****.com	61	C	25	93	88	53
133	simple*********.com	61	C	35	72	93	52
134	jdc-******.com	61	C	40	99	59	59
135	sg3e*****.com	61	C	48	89	73	41
136	entire***********.com	60	C	25	92	88	47
137	details*************.com	60	C	58	85	74	30
138	them*******.com	60	C	42	100	67	42
139	perfe********.co	60	C	30	90	93	38
140	ind*****.828venues.com	60	C	20	98	79	59
141	no***.com	60	C	30	95	83	45
142	walla********.com	60	C	30	95	85	44
143	montanaw*************.co	60	C	42	98	70	43
144	event********.com	60	C	46	77	85	38
145	coraz********.com	60	C	38	97	65	53
146	tcge*****.com	60	C	40	85	74	51
147	souther************.com	60	C	30	93	78	52
148	plant*******.com	60	C	38	94	91	30
149	distinct*************.com	60	C	45	87	82	34
150	ele***.events	60	C	40	98	61	51
151	anyvent*************.com	60	C	42	85	96	26
152	nation***********.com	60	C	38	99	69	45
153	relaxev***********.com	60	C	25	85	91	52
154	jjd****.net	59	D	38	80	85	42
155	labou*******.com	59	D	38	93	80	37
156	mybigd*********.com	59	D	25	82	86	54
157	irene********.com	59	D	30	90	85	43
158	creati***********.net	59	D	38	93	75	42
159	imagi********.com	59	D	30	97	82	42
160	sunflo***********.com	59	D	48	67	81	42
161	conradi************.com	59	D	56	93	58	35
162	evn***.net	59	D	30	100	55	64
163	poppywe***********.com	59	D	35	87	91	35
164	andre*********.com	59	D	20	93	91	46
165	ido-p*******.com	59	D	30	85	82	50
166	virgoev***********.com	59	D	40	94	75	37
167	bus*****.nyctourism.com	59	D	52	99	62	31
168	refine**********.com	59	D	40	90	71	46
169	divinew***********.com	59	D	40	89	85	30
170	charmingth****************.com	59	D	35	90	89	31
171	theeve***********.com	59	D	58	67	77	35
172	trifectae**************.com	59	D	35	87	66	58
173	michel***********.com	59	D	40	97	58	51
174	souther*************.com	59	D	40	90	70	46
175	vermonteve****************.com	59	D	30	92	79	48
176	trilli*********.com	59	D	30	78	91	47
177	northernbe****************.com	58	D	35	77	87	43
178	westgate*************.com	58	D	43	78	86	33
179	capita**********.com	58	D	35	89	81	37
180	majore**********.com	58	D	35	77	88	41
181	weeven*********.com	58	D	30	89	79	45
182	conv*******.com	58	D	30	99	65	53
183	janieh*********.com	58	D	35	77	90	39
184	allgr*********.com	58	D	42	85	78	34
185	amored**********.com	58	D	30	99	76	42
186	myevent************.com	58	D	40	98	67	40
187	eliteinte**************.com	58	D	30	100	75	42
188	rsvp*******.com	58	D	30	94	69	52
189	j-l****.com	58	D	25	87	92	40
190	abeaut*********.com	58	D	18	95	87	48
191	nkcoo*********.com	58	D	38	89	82	35
192	hillan***********.com	58	D	40	99	60	43
193	bell*******.com	58	D	20	95	93	38
194	jaclynw***********.com	58	D	25	99	88	36
195	underw*********.com	58	D	30	97	72	47
196	celebr*********.com	58	D	35	99	58	52
197	nobl*******.org	57	D	35	72	95	34
198	finishi*************.com	57	D	30	82	100	25
199	compl*******.com	57	D	48	98	48	45
200	hr-ev********.com	57	D	40	80	92	25
201	indi*******.com	57	D	48	95	33	62
202	wc**.com	57	D	35	75	75	51
203	n**.gov	57	D	48	73	66	47
204	ndweddi************.com	57	D	40	86	69	42
205	janer********.com	57	D	35	77	88	37
206	bigev*******.com	57	D	38	90	77	33
207	hollow*********.com	57	D	30	82	84	43
208	themain***********.com	57	D	30	100	57	53
209	njoy*****.com	57	D	40	100	78	23
210	kithk********.com	57	D	46	77	82	31
211	vir*****.org	57	D	30	78	83	47
212	krev*****.com	57	D	30	97	77	39
213	inev*****.app	57	D	30	94	78	38
214	rmc***.com	56	D	30	85	61	60
215	event*******.com	56	D	35	79	76	42
216	theev*********.com	56	D	45	99	44	46
217	curren*********.net	56	D	20	99	62	59
218	michiga*************.com	56	D	40	95	71	30
219	thirtyon*************.com	56	D	47	67	83	30
220	christin*************.com	56	D	30	84	81	40
221	augus********.com	56	D	35	89	82	28
222	ajwe*****.com	56	D	38	94	64	40
223	bash*******.com	56	D	30	89	76	41
224	events*********.com	56	D	30	85	85	34
225	funat********.com	56	D	40	91	55	48
226	epice*******.com	56	D	40	83	64	44
227	albre*********.com	56	D	40	98	46	53
228	par*****.columbiachamber.com	56	D	28	83	63	61
229	kenzi********.com	56	D	35	77	69	50
230	eventful*************.com	56	D	35	73	82	42
231	vida******.net	56	D	40	95	62	38
232	savvye***********.com	55	D	25	75	91	37
233	true*******.com	55	D	38	76	86	29
234	amp-******.com	55	D	40	95	61	34
235	mountai***********.com	55	D	61	100	10	55
236	the****.com	55	D	42	95	19	74
237	dream********.com	55	D	30	55	87	53
238	built*********.org	55	D	56	94	27	52
239	acce******.com	55	D	45	98	36	50
240	aee*****.com	55	D	30	99	63	41
241	mcnei********.com	55	D	30	88	87	26
242	eldeve*********.com	55	D	30	89	74	40
243	mme***.com	55	D	30	94	70	37
244	key-eve***********.com	55	D	35	60	93	35
245	emilyka***********.com	55	D	30	84	82	33
246	bbloomev*************.com	54	D	48	87	62	28
247	blesse*********.com	54	D	38	90	63	34
248	theagenc*************.com	54	D	48	92	46	37
249	cem*****.com	54	D	35	87	61	42
250	inked*******.com	54	D	28	95	72	35
251	lisaiv*********.com	54	D	18	94	78	40
252	csspec*********.com	54	D	20	95	79	37
253	eventl**********.com	54	D	42	82	74	24
254	duetwedd*************.com	54	D	33	89	61	45
255	event*********.co	54	D	30	89	63	46
256	eleva*********.com	54	D	42	89	62	34
257	a-maz*********.com	54	D	40	92	56	38
258	magnol*********.com	54	D	38	89	67	32
259	bloom********.com	54	D	35	89	81	22
260	mag-******.com	53	D	30	90	55	48
261	alaskad***********.com	53	D	30	100	33	62
262	event*********.com	53	D	20	90	81	36
263	hitc*******.com	53	D	28	72	89	32
264	brillian**************.com	53	D	35	90	81	18
265	ashleyc*************.com	53	D	40	84	53	45
266	mmje*****.com	53	D	30	65	88	34
267	oakand***********.com	53	D	25	85	83	30
268	hannahel*************.com	53	D	30	89	80	23
269	evo****.com	53	D	30	90	67	35
270	partie**********.com	52	D	30	72	79	35
271	alexv********.com	52	D	38	89	65	28
272	buil*****.com	52	D	37	94	35	52
273	chriswe************.com	52	D	30	84	65	38
274	legend*********.com	52	D	15	95	70	42
275	bettert*************.net	52	D	40	100	32	47
276	amytho*********.com	52	D	33	72	71	40
277	church*********.com	52	D	58	92	10	54
278	carefr**********.com	52	D	36	73	83	25
279	leob*******.com	52	D	35	84	47	50
280	1432******.com	52	D	30	77	81	28
281	weare*******.com	52	D	40	94	54	30
282	planit*********.com	52	D	47	60	65	40
283	unlimi*********.com	52	D	35	75	70	36
284	harlowd***********.com	52	D	35	73	82	25
285	elevat**********.com	52	D	28	84	83	26
286	skbe*****.com	52	D	40	95	49	35
287	lucytow***********.com	51	D	25	62	89	36
288	sarahbr***********.com	51	D	42	81	47	43
289	del*****.wedsociety.com	51	D	28	83	57	46
290	lem***.com	51	D	25	80	72	37
291	minn*******.org	51	D	30	94	64	30
292	gavins***********.com	51	D	15	85	92	25
293	montan***********.com	51	D	30	100	28	59
294	kelsey**********.com	51	D	30	90	64	33
295	astonis*************.com	51	D	38	97	44	37
296	nashvill**************.com	51	D	25	67	82	37
297	hone******.org	51	D	40	73	74	25
298	rexan*******.com	51	D	30	89	70	25
299	mca***.com	50	D	40	100	22	48
300	peachan************.com	50	D	30	95	64	25
301	sarat*********.com	50	D	38	90	42	39
302	blue*****.events	50	D	25	77	70	37
303	amazingc**************.com	50	D	20	87	61	47
304	fabev*********.com	50	D	30	84	72	25
305	events*********.com	50	D	25	65	76	41
306	methe*******.com	50	D	30	88	69	25
307	bus*****.oregonfestivals.org	50	D	25	78	48	58
308	afox*****.com	50	D	38	87	37	46
309	sweetl***********.com	50	D	30	84	69	28
310	eventp*********.com	50	D	38	80	59	32
311	destinatio*****************.com	50	D	33	72	59	42
312	roze*****.com	49	F	40	95	10	61
313	treschic*************.com	49	F	30	98	41	42
314	jacks*********.com	49	F	40	90	35	42
315	wichita************.com	49	F	30	82	53	42
316	llce*****.com	48	F	30	75	61	36
317	blis*******.net	48	F	25	65	91	18
318	uncomm**********.com	48	F	25	75	54	47
319	refined************.com	48	F	33	45	79	37
320	siena********.com	48	F	42	99	19	45
321	delaney************.com	48	F	40	92	29	42
322	bas***.com	48	F	40	95	26	42
323	myster*********.com	47	F	25	67	50	56
324	makea********.com	47	F	15	69	81	33
325	yourstruly*****************.com	47	F	28	55	92	18
326	loandco***********.com	47	F	30	87	53	28
327	nebraskae**************.com	47	F	30	98	36	37
328	eve*****.com	47	F	30	52	79	33
329	serenity*************.com	47	F	40	89	32	37
330	southernhosp********************.com	46	F	25	85	56	30
331	lanito***********.com	46	F	25	95	38	38
332	whim******.com	46	F	30	88	51	28
333	destinat**************.com	46	F	25	87	47	36
334	mmeven*********.com	45	F	28	92	30	42
335	pop****.com	45	F	32	90	36	33
336	experie***********.com	45	F	40	87	24	37
337	ovati********.com	45	F	40	94	10	48
338	greatl*********.com	44	F	25	55	77	23
339	mcreat*********.com	44	F	30	80	36	38
340	damonexecu*****************.com	44	F	30	95	10	53
341	par****.com	43	F	20	90	46	30
342	event********.com	42	F	28	97	10	45
343	elysi*********.com	42	F	30	89	39	23
344	teceve**********.com	42	F	35	94	22	30
345	jmcch********.com	42	F	35	55	42	38
346	even*******.com	41	F	30	82	10	51
347	chrysali*************.com	41	F	15	78	35	47
348	bluegar***********.com	41	F	28	87	39	23
349	katephi***********.com	41	F	5	70	70	32
350	signatu*************.com	41	F	28	85	10	53
351	wgle*****.com	40	F	25	79	43	23
352	coloradoc***************.com	40	F	30	87	28	26
353	afamily***********.com	40	F	35	89	18	30
354	reeh*******.com	39	F	20	65	30	49
355	evergr***********.com	39	F	30	99	10	31
356	eventplann****************.com	39	F	30	87	10	42
357	socialit**************.com	38	F	38	74	10	38
358	madisons*************.com	38	F	35	80	10	37
359	maineprem****************.com	37	F	30	85	10	32
360	njeven***********.com	36	F	25	64	23	40
361	gowi******.com	36	F	15	90	10	45
362	thehapp************.com	36	F	30	60	28	31
363	dreamcreat*****************.com	34	F	30	75	10	28
364	kash*******.com	34	F	20	98	10	22
365	allab*********.us	30	F	20	62	10	37

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

365 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Event Planning Website Score?

The average event planning website scores 57/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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