A
AISO Studio

Is your family law website keeping up? Here's what the data shows.

Family Law Website Audit Report

We scanned 310 family law websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Legal · Sample size: 310 sites · Scan date: March 14, 2026

Overview

The family law industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 310 sites is just 53 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for family law sites is SEO, with an average of 81. The weakest area is AEO, at just 20. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 53, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 32% of family law websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

53

AISO Score

81

SEO

41

Readability

72

Engagement

20

AEO

58

WCAG

Key Findings

32%

Score Below 50

A significant portion of sites need improvement.

16%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

9%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most family law websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 310 family law websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 53 means the typical family law website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 20 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 16% of sites lack schema markup. 9% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The family law industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 310 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
1
30-39
20
40-49
77
50-59
119
60-69
90
70-79
3
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
3 (1%)
C
90 (29%)
D
119 (38%)
F
98 (32%)

Dimension Breakdown

Average scores across all 310 family law websites for each scoring dimension.

SEO
81
Readability
41
Engagement
72
AEO
20
WCAG
58

Full Results

The table below lists all 310 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the family law space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1foleyf**********73B100468348100
2wadelit***********70B9446905377
3cooperfam**************70B97499026100
4southatla****************69C8943785392
5goosma*********69C9448905065
6law4*******68C9747853388
7shahee***********68C8954903382
8virginiafa*****************68C8941854097
9smithand**************67C9156953654
10zfami*********67C9059752691
11nebraska**************67C9151904366
12wdhj*******67C9245853394
13beverl***********66C8953851893
14pricef*********66C9455902567
15mille*********66C84571001877
16hopela*********66C8955952571
17vitalef************66C8949954554
18pacificca**************66C9457933349
19thomasf************66C9266701892
20blair*******66C8949902589
21boisefam*************65C8655953354
22ballki**********65C9453852575
23souther************65C9444835355
24kellyk***********65C8942902888
25atticus*************65C9432854382
26bigsky***********65C8460801893
27boricu**********65C8950752893
28adamsat***********64C89451002668
29mifam*******64C8951952564
30apmille*************64C8959952645
31brockm***********64C8951951871
32newmexico**************64C9241833380
33familylawy******************64C84471001087
34moyerdi************64C89561003340
35azfamily*************63C9442806528
36familylaw**************63C9452952645
37connecticut******************63C9447903354
38kmitch**********63C9155882656
39kansasl*************63C8952903353
40addai********63C94311003363
41feitel**********63C9449903842
42zawad********63C8963851067
43divorce************63C9456902645
44nmfinan***********63C8951684667
45carolina*************63C92547010100
46rech*******63C94451003345
47ohio-fa************63C9446753377
48tnfathe************63C8445951093
49nexusfa***********62C8657902550
50morris*********62C8940755064
51divorcea*************62C8455602593
52wsfami*********62C10035903850
53familyla*************62C7957833357
54hofla*********62C8442851894
55glasz*******62C8159951858
56hoffman-*************62C9245733078
57johnson*************62C8446784168
58samurp*********62C8658602687
59davidwm************62C8937853767
60nashvill**************62C9246851089
61froerer************62C8451902565
62azfamilyl***************61C9752732561
63familylawso******************61C8638951878
64colga********61C8447782578
65hoffma***********61C97526010100
66thelouisian******************61C8641801894
67layfie**********61C8147882571
68brown********61C97347810100
69heidi*********61C7851882665
70jamire***********61C8455701093
71lomm******61C9748803050
72naimi*******61C94431002644
73thesmi**********61C8957882644
74middletenn******************61C8961601093
75ericaja************61C8949951858
76blissl***********61C9453802553
77wvdiv********61C89416526100
78zspa*******61C7952801095
79cohenfa***********60C9441781881
80thevalle*************60C10008538100
81warner*********60C8344951865
82sucharski**************60C8452701093
83kansascit**************60C8844952550
84thebrightf******************60C9739901859
85taylorjo*************60C8448802665
86acwl******60C92317520100
87mcilveen*************60C8954853238
88columbusf***************60C8352882650
89roesi*********60C8433954350
90souther*************60C7163751085
91jcfam*******60C7956731883
92pnwfam**********60C7756851867
93hcj-*******60C8643852665
94schmi*********59D9149901059
95morse*********59D8747683563
96ksfami*********59D9746853033
97illinoi************59D8754562582
98mb-l******59D8942752670
99fdfami*********59D8636753374
100akivag**********59D8347905215
101batleyf************59D8648933331
102okla*****59D6762681885
103mcinty**********59D9435951071
104davi*****59D9242702576
105familyl*************59D8650952637
106dcba*****59D7738851891
107thealabama*****************58D8453881848
108jawle*******58D7853901850
109lvfami*********58D7659833335
110505le*******58D8738803062
111griegol************58D8439801876
112collins*************58D8148951848
113eatonfami**************58D8940852652
114burtonl************58D9454601867
115melone*********58D9446701867
116rogersa************58D7750751580
117klie*******58D9253601771
118cantorl***********57D8932902552
119johnso***********57D9441752059
120honolulu*************57D7941751093
121boffsp*********57D7942731093
122warnock*************57D7940701893
123renola*********57D8943803040
124vogel*******57D87258010100
125centralp**************57D8644851852
126lockwo*********57D8946603358
127stit******57D8944731078
128mckinl***********57D8853881836
129richroc***********56D9258553038
130johnso***********56D9440801063
131whitfi**********56D8638782560
132stange***********56D7951601088
133magnol**********56D10033803040
134dmll******56D7238831880
135saala*********56D7444882652
136columbus*************56D8644901055
137cjla*****56D9131732567
138delli*********56D9252851036
139akla*****55D8439631093
140courts***********55D7264612546
141myfloridaf*****************55D7043602094
142edwards*************55D6746651793
143hawaiian*************55D7263601075
144familylaws******************55D896573266
145fisher*********55D8435731087
146mckinn*********55D8437781075
147uppermi*************55D8342901841
148stlfam**********55D6767732532
149kellehera**************55D7955852525
150willick************55D9447753020
151elliotg***********55D8455782029
152markfe*********55D8349901829
153kinardl***********55D9153751041
154wyoco********55D9133753344
155bestla*********54D9427681778
156lindsey*************54D6453801855
157cagean**********54D9143803318
158california******************54D6462651074
159dnhla********54D8938903312
160lawye********54D8422751098
161brittl*********54D86381001035
162cmla******54D9446851819
163dmcka********54D7459781832
164thomas*********54D6728752588
165walzer***********53D84236510100
166ltk*****53D9242751050
167skuro********53D8236734129
168mainefa***********53D8442601078
169douglas************53D9230731070
170whittl**********53D6940602777
171campbe***********53D8434732555
172weinberg**************53D8143853319
173arche********53D8721651890
174mlfp*******53D6979601038
175fremst*********53D7453551080
176heartlan**************53D7641602571
177yarborou**************53D8938603048
178lutz*******53D8961581829
179tetona***********53D906345857
180stevent***********53D8740701067
181divorc*********53D8943731842
182alabamadivo*******************52D9229752643
183arfami*********52D8437601080
184riordan*************52D6939851854
185pattib**********52D8451653322
186raheenf************52D8934553357
187erical**********52D7432752562
188fairbank**************51D7946501075
189alsc-*******51D7737551089
190floridaprob*******************51D8943752516
191kanefa***********51D7740732543
192marlerla*************51D7955751821
193mtfam*********51D8140551078
194lhmg*******51D7935731067
195stark-*********51D9237681744
196smithde***********51D892852568
197gevurtz***********51D7548701056
198lawi*******51D74375010100
199livesa**********51D8453631830
200pence********51D8643731042
201cordell***********50D7940631855
202dolanfa***********50D9240651836
203agh****50D8142731047
204family*********50D7451801027
205beerma*********50D9235632538
206moisa*********50D7444651850
207tvele********50D7941651057
208miller***********50D7727651083
209trolin**********50D8944731030
210ridivorc*************50D6252852519
211kauf*******50D8226551092
212lash******50D6246831839
213hildeb***********49F7939601061
214colo-*******49F970705038
215harrisl***********49F8442752613
216brownfa*************49F8436602543
217atlfamil*************49F8141683313
218cashat***********49F687030867
219lonnev*********49F7650701032
220nvba*****49F6737802830
221callfam************49F7155601837
222mille*********49F823773451
223carlson*************49F9430652533
224vermont*************49F7962501824
225volzl********49F676040085
226mmart*********49F7129651876
227wvlawye*************49F7241651750
228nieble**********49F7342751833
229pencea*********49F7923581095
230gregoryf*************48F8739701030
231baronfa***********48F910903335
232miafam**********48F8939731028
233kennedy***********48F6657501058
234govan*******48F8941551047
235polloc*********48F8426801833
236lynnja*********48F7635601064
237divorcei*************47F810701888
238ciyou*******47F7915652661
239lacyla***********47F8939602316
240radovic************47F6459701812
241koenig*********47F7926801044
242clsla*********47F7943631828
243bangsm***********47F6646751036
244arnolda************47F6934701055
245bayar********46F7427651062
246winkler***********46F6234501088
247wasserm***********46F8736701027
248thecenter****************46F8043681025
249divergen**************46F6944682518
250dodds*******45F8429732512
251nifami*********45F7434501062
252lawyers.l**************45F840601885
253litowi*********45F8433601038
254vtlaw********45F5951501057
255atkinso***********44F5944501060
256woodsf*********44F714140078
257nancis***********44F794551886
258mcla*******44F7423651843
259modernfam**************44F870701863
260ctba*****43F740701870
261atlantatri******************43F712855073
262khmn*******43F890751057
263bcgse********43F8122701826
264margolin*************43F565843060
265famla*******43F674180107
266grave*********43F7411601073
267family*********43F6235851811
268kellne**********42F7641481033
269casner***********42F6939731010
270wlcm*****42F5715751064
271toddw*******42F7723651039
272fatherspa****************42F5234431080
273priceb***********42F8029551038
274ctfami*********41F871651847
275flori*********41F6226801027
276henson*********41F744601073
277hollis*********41F6738451047
278legal*********41F7930631023
279lawyer**********41F823901813
280barber**********41F841535090
281sterlin************41F897651041
282nyqui*********40F733260039
283torrancefa****************40F6612501078
284holden*********40F4765351033
285lgtle*******40F5922682524
286attorneya****************40F7219501058
287bucksfam**************40F6444501029
288ryanmcf*************40F724260109
289bpfle*******40F6724431064
290kelleyk*************39F7913701025
291rubinr*********39F6916701037
292banasfa***********39F6127581044
293chrisjaco**************39F724150187
294graha*********38F555138833
295ptl*****38F5548501023
296hoyerla*************38F662935071
297osborne*************37F6118501054
298rocl******37F6222501050
299stein*********37F710681046
300leslieco*************36F76260054
301petra*******36F572936067
302smla*******36F6216351070
303chick*********35F494230055
304arkans***********35F514638035
305parson**********35F602428073
306murphy***********35F5422731014
307alfam*******34F4030431050
308washingt*************34F600431078
309familyla*************30F61043060
310bevis*******25F57730036

Frequently Asked Questions

What is the average AISO score for family law websites?

The average AISO score for family law websites is 53 out of 100. This is based on a scan of 310 sites in the legal industry. The score combines five dimensions: SEO (81), readability (41), engagement (72), AEO (20), and WCAG accessibility (58).

How do family law websites perform on accessibility?

The average WCAG score is 58 out of 100. Many family law websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are family law websites ready for AI search engines?

Not yet. The average AEO score is 20 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 16% of family law sites have no schema markup at all.

What is the biggest weakness for family law websites?

The weakest dimension is AEO, with an average score of just 20. This represents the area where family law websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Family Law Website Score?

The average family law website scores 53/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Family Law Website Audit Report - AISO Studio | AISO Studio