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AISO Studio

Is your film / production website keeping up? Here's what the data shows.

Film / Production Website Audit Report

We scanned 314 film / production websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Entertainment & Media · Sample size: 314 sites · Scan date: March 14, 2026

Overview

The film / production industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 314 sites is just 45 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for film / production sites is SEO, with an average of 75. The weakest area is AEO, at just 14. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 45, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 65% of film / production websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

45

AISO Score

75

SEO

33

Readability

61

Engagement

14

AEO

46

WCAG

Key Findings

65%

Score Below 50

More than half of sites in this vertical are underperforming.

18%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

8%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most film / production websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 314 film / production websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 45 means the typical film / production website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 14 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 18% of sites lack schema markup. 8% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The film / production industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 314 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
17
30-39
71
40-49
116
50-59
95
60-69
14
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
14 (4%)
D
95 (30%)
F
205 (65%)

Dimension Breakdown

Average scores across all 314 film / production websites for each scoring dimension.

SEO
75
Readability
33
Engagement
61
AEO
14
WCAG
46

Full Results

The table below lists all 314 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the film / production space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1levita*********67C8948753894
2onefor***********65C9252753085
3hylandg***********65C9043854374
4513-m********65C9461702578
5rootedcre***************64C9149902568
6jjnmul***********63C8958702581
7solvis*********62C97396325100
8halfm*********62C8454802571
9boltwo***********61C8934904650
10teamtrust***************61C8955802559
11lpvi*******61C8936802590
12trivisi*************61C8726852599
13cplu******60C8945851080
14michiganvi*****************60C8439801890
15bigt*******59D8651751867
16demod*******59D9261651856
17dcvideo***********59D82476810100
18laivi*******59D8938951860
19syni******58D9736903825
20mediano***********58D7970611073
21edgeofs*************58D9257853014
22provid*********58D8650803536
23indig*********58D8934851086
24iskyf********58D8654853325
25tkg****58D8456552575
26skyli********58D92494518100
27bigsla***********58D9260681062
28talus*********57D8952602858
29match********57D8439805129
30shutte***********57D9250902518
31midlan**********57D9438951053
32plumm********57D7244603090
33sneak********56D82425018100
34ajaxcr**********56D87311003329
35visualmed**************56D8249551888
36lifetim***********56D8937751870
37peakme***********56D9157681054
38letsc********56D8142801863
39theav********56D7951751070
40sodaci***********56D7658501885
41dreamlik*************56D6672652543
42braun********56D82336518100
43striki***********56D8451833320
44alaskaprod*****************55D9449401586
45videoprodu*****************55D9132902538
46ecgp*******55D8438651878
47sublimem*************55D8639632867
48up-cre*********55D10028803042
49beto******55D8944801056
50filmmak************55D9144602654
51tylerw*********55D9745851828
52starhav***********55D5758801073
53ngproduc*************54D7641904310
54media********54D8951653326
55lexst********54D9225651093
56nola*******54D9231552582
57levyprodu**************54D8943681857
58ryancleek***************54D8437751863
59froth********54D7958782523
60absolut************54D8648701850
61locale*********54D970904056
62openeye***********54D7455782535
63mondome************54D8452501675
64letsba**********54D6963652540
65wolfec**********53D7753501869
66ocfi*******53D8040831844
67story*******53D7939751068
68perlowpr*************53D7732611892
69trante*********53D8634852533
70stonehu************53D8437851845
71broadcast**************53D7756333071
72threepil*************53D8240531091
73splendo***********53D8731851845
74hensbread***************53D940802587
75avalanch*************53D9445751829
76motio********52D7458701047
77prosperm*************52D8225901064
78firesid***********52D6436751087
79fullvi*********52D8041551082
80visual***********52D8441682541
81glacier*************52D7040551890
82redcrow*************52D8945681047
83kodjo********52D9735652538
84mills*********52D7737751857
85victory***********52D8939601862
86epicprod**************51D8434801841
87pointint**************51D860852580
88blare*********51D8219851070
89jlbme*******51D6732701880
90chroma*********51D8451551058
91storybo************51D8137602554
92windw*******51D865365841
93postcr***********51D8441951022
94design**********51D7445731846
95redcast***********51D7151552650
96camerah************51D6650502867
97drive*********50D923950867
98skyst*******50D8447801025
99double**********50D9214803038
100porterp***********50D855770206
101richter***********50D7945731830
102zane-pr*************50D8915601093
103bigsho**********50D8643681831
104walk*****50D6275181088
105produ*******50D5771611043
106foundation****************50D8710804041
107dncine**********50D7155501070
108779vi*******50D647131090
109jtw****50D8452851011
110atc-*****49F890802571
111sutherl*************49F7137681064
112rhin*******49F667155050
113redhal**********49F6944651064
114edith********49F7740651054
115macnche************49F7943631053
116evergre*************48F694848086
117vulcan*********48F9222801038
118maveric***********48F8635702818
119kdnfi*******48F7232501090
120bloomc**********48F972275385
121deadwes*************48F7432601867
122indiefi*************48F7941751035
123wearec*********48F7940602044
124spectrumv***************47F5041632558
125beast-l*************47F860903335
126shoutc**********47F7441751030
127hawaiiv***********47F8437731026
128theso*******47F7446552533
129mauivideo**************47F7633651848
130hawkcityp**************47F5942631064
131theblu*********47F7434602544
132incolor***********47F913370833
133ceri*******47F8127751836
134nyc****47F4946654620
135highfi***********47F765050064
136warmanpr*************47F794860838
137crossh*********47F6139603045
138lovely**********47F6431802538
139bever*********46F9431602518
140noblebiso****************46F940751857
141hiatt*********46F890703350
142ornj******46F665560050
143heartwo***********46F744943067
144truefilm**************46F8635731026
145primest************46F5234601088
146epicme**********46F7446651028
147three*******46F6946551050
148boldvi***********46F8337551050
149onehundr*************46F715360830
150focusfor*************46F8145551036
151theslat***********46F695465824
152gov.t********46F6233501091
153scottba************46F794235082
154mountai***********45F864460029
155geomatrix***************45F8424831027
156kingcr**********45F790652573
157limfi*******45F7529481569
158p3ma*******45F7445501047
159seventy7p**************45F7638731025
160syndicate***************45F8633551534
161portlandvi*****************45F6951503019
162figmi*******45F7933751029
163meade*********45F744355054
1644front***********45F7444701018
165kgvst*********45F6257751010
166wildgr*********45F7238601836
167motion***********45F6644501060
168blare*********44F840901835
169bigrive***********44F8453431517
170fusionstu***************44F8731601029
171mediave*************44F7137651829
172fathap***********44F695150050
173creati***********44F691852550
174awaken***********44F940881829
175amplifi************44F664155064
176quantum*************44F6644501053
177dhdfi*******44F891195184
178thisisd*************44F745448042
179fairmount**************44F7320501085
180tonepro***********43F7612551078
181mhp***43F7249501028
182apaulingp**************43F5252551831
183calder**********43F7416802520
184brand*********43F8039451537
185phospho***********43F8431601817
186sceni*********43F6434501064
187johnflowe****************43F6858501018
188perkinsm*************43F7628701035
189funne********43F7114651067
190wvvideop**************43F4043701056
191images**********43F7926681035
192videoc**********43F810751857
193fixerpu************43F8425651036
194myersm*********42F7146501026
195twostor************42F940901019
196montotop**************42F770681073
197noumb*********42F6144601033
198theriotp**************42F793355046
199santafe***********42F5746501044
200takeon*********42F7933651022
201utahfil************42F714730070
202honeyvi*************42F613955058
203thedilig**************42F764350038
204tack*******42F6237601044
205animus***********41F615345833
206craig*********41F7131651029
207canoe*********41F5941531042
208renegadep**************41F5018651075
209charlesr*************41F7421751023
210beunan*********41F7234601030
211gloryv**********41F6430602527
212wearee**********41F7242501030
213redprod***********41F6437631032
214elysiu**********41F3754731022
215nostu********41F6527651829
216rockhi*********40F8630551016
217seespotru****************40F6728431063
218indy*******40F7244401522
219members.ds****************40F5743331063
220polar*******40F7635551022
221gravitymed*****************40F493978188
222outsoundp**************40F7116651043
223cuttoc*********40F860603329
224solofi*********40F8119552818
225tops*******40F7634581021
226difpb*******39F6933501033
227truthan***********39F790701047
228coasta*********39F740501080
229elliot***********39F592950069
230thmedia***********39F6441601014
231light*******39F712468188
232minnesotav******************39F5618701050
233wholestree****************39F714460014
234thinkmo*************39F861970109
235mcelro**********39F7911501057
236eagle*********39F666581074
237gowit*********39F5935751010
238okcvideo**************39F712048854
239geminipro****************39F6217501067
240cerep********39F810801033
241voyage**********38F660501873
242hanapro************38F74055078
243oahuf********38F7416501050
244pplvi*******38F6123751017
245electrics***************38F613758030
246dakota**********38F4434401071
247retro*********38F7418401060
248votary*********38F840601045
249cedarg**********37F790531057
250triarch************37F714638025
251bigced***********37F613948825
252acclai***********37F823502040
253thisisb***********37F7324601019
254nadus*********37F771740064
255hardcop***********37F614345032
256parks*********37F780601544
257myria*******37F72045090
258dakota*********37F762130070
259dnafi********37F840652516
260flagshi************37F5632601024
261honest*********36F635630020
262tigerho************36F7119651013
263courag***********36F4735681012
264luminanc*************36F769501044
265america************36F661735078
266plvis********36F740701823
267clumcr**********36F848651016
268morri*******36F643260108
269dgwvi*******36F681140075
270hiddenw************35F774435013
271storytel**************35F900502019
272luminar*************35F692360109
273earlyli************35F840651021
274rpfme*******35F495530037
275record*********35F66055071
276la41*****34F4911501060
277filminc***********34F6116681013
278loupe*********34F712730050
279kcvideo*************34F3762351013
280sparkwo************34F6118601024
281gamecre***********33F4526451045
282cactus*********33F4940451014
283thejoycol****************32F761250025
284motivit*************32F761753016
285weare*********32F611855030
286venta********32F790651010
287channe**********31F543735027
288hitche***********31F582135840
289rightan************31F76060109
290mathewsf**************31F560501050
291ny41*****31F490501060
292videopro**************31F563525040
293retrosp***********31F671218071
294arcst********31F572545030
295410fi*******30F760551015
296kgb-pro************30F691445815
297fmest*********29F640501029
298filml*******29F76048027
299pioneer************29F482230054
300film*******29F64048285
301outinspa*************29F7575309
3021440f*********28F660401526
303claymed***********28F66030058
304stardan*************27F32445060
305wrigleym*************26F60144806
306humanst************26F30498038
307videoartp**************26F62055105
308film*******25F353438014
309cosmicp***********23F54530031
310reeda*******22F59023827
311futuris************21F62030017
312marylandmo****************21F2924251015
313indigoscre*****************21F350501010
314nickst*********16F4902804

Frequently Asked Questions

What is the average AISO score for film / production websites?

The average AISO score for film / production websites is 45 out of 100. This is based on a scan of 314 sites in the entertainment & media industry. The score combines five dimensions: SEO (75), readability (33), engagement (61), AEO (14), and WCAG accessibility (46).

How do film / production websites perform on accessibility?

The average WCAG score is 46 out of 100. Many film / production websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are film / production websites ready for AI search engines?

Not yet. The average AEO score is 14 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 18% of film / production sites have no schema markup at all.

What is the biggest weakness for film / production websites?

The weakest dimension is AEO, with an average score of just 14. This represents the area where film / production websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Film / Production Website Score?

The average film / production website scores 45/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Film / Production Website Audit Report - AISO Studio | AISO Studio