Production Companies Tell Stories on Screen. Their Websites Have No Story to Tell.

Entertainment & Media · 313 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Film / Production Websites

A brand manager asks ChatGPT: "Best video production companies for product launch campaigns." Your reel is outstanding. But your website has a Vimeo embed and a contact form. Across 313 film and production company sites, the average AISO score is 57/100. SEO averages 91. AEO hits 40.

Engagement scores 47 and readability hits 61. A total of 22% fall below 50. Production companies create compelling visual content. Their websites are often the least compelling thing they produce.

Schema markup is absent from 18% of production company sites. Without structured data about services and portfolio, AI cannot recommend your company for specific production queries.

Why This Matters for Film / Production

Video production is defined as the professional creation of video content including concept development, filming, editing, and post-production for commercial, corporate, or creative purposes. Clients hire based on relevant experience. Your website must show that experience clearly.

AI tools now help marketing teams find production partners. They read service descriptions, client lists, and portfolio context. Companies with only a showreel and no text content give AI nothing to cite.

Portfolio contextualization refers to pairing each video project with written details about the client, objective, approach, and results. This text content is what search engines and AI systems actually read.

Production companies that pair their video work with written project context will be the ones AI recommends.

Key Findings

22%

Score Below 50

18%

No Schema Markup

No Open Graph Tags

40/100

Avg AI Engine Score

Key Takeaways

•
Showreels replace proper portfolios with no written context AI can read about individual projects.
•
Service descriptions are vague covering "video production" without naming specific types.
•
Client and industry focus is hidden preventing AI from matching companies to relevant queries.
•
Schema markup is missing from production company websites.
•
Pricing and process information is absent leaving prospects with no context before reaching out.
•
Accessibility is neglected with video-heavy sites failing basic WCAG standards.

Common Mistakes in Film / Production Websites

Video-only portfolio — AI reads text, not video. Each project needs a written description with client, goal, and results.
One page for all services — Commercial, corporate, documentary, and social content production need separate pages.
No industry focus — Healthcare, tech, food, and retail video work should be categorized by sector.
Missing process content — Clients want to understand pre-production through delivery. Create a process page.
Videos without transcripts or descriptions — Every embedded video needs surrounding text that describes the content.

How to Improve Your Film / Production Website

Write case studies for each portfolio project. Include client name (if permitted), objective, approach, and measurable results.
Add Organization and CreativeWork schema. Include service types, industry focus, and portfolio entries.
Create service-type pages. Commercials, corporate videos, social content, and documentaries each need dedicated pages.
Build industry focus pages. Show your work organized by client sector with relevant terminology.
Add text descriptions around all video embeds. Include project name, client, objective, and key details AI can read.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

113

60-69

107

70-79

80-89

90-99

Grade Distribution

0 (0%)

24 (8%)

107 (34%)

113 (36%)

69 (22%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can find and recommend your production company.

Why do production companies need website optimization?

Marketing teams use AI to find production partners. Companies with written portfolio context, service details, and industry focus get recommended.

What schema should production companies use?

Use Organization schema with service types and industry focus. Add CreativeWork schema for portfolio entries with client and project details.

How do AI engines evaluate production companies?

AI reads written content about projects, services, and client sectors. Video-only portfolios without text context get overlooked.

Should production companies include pricing on their website?

At least show project type ranges or day rates. Prospects search production costs and need some context before reaching out.

What accessibility issues affect production company websites?

Videos without captions or transcripts, autoplay media, low contrast on dark designs, and portfolio galleries without alt text.

How often should production company websites be updated?

Add new portfolio projects after delivery. Update service offerings as capabilities change. Refresh case studies quarterly.

All 313 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	lai*****.com	77	B	66	100	81	66
2	frot*****.com	76	B	60	98	87	66
3	redca*********.com	75	B	71	94	84	57
4	twosto*********.com	74	B	64	100	78	63
5	doub******.media	74	B	63	99	85	57
6	up-c*******.com	74	B	73	100	69	59
7	bet***.com	74	B	50	100	96	58
8	tyle*******.com	74	B	66	100	77	59
9	matc******.co	74	B	66	100	71	64
10	shutt********.com	74	B	71	100	82	50
11	strik********.com	74	B	66	98	81	59
12	kgvs******.com	73	B	63	94	90	53
13	porte*********.com	72	B	68	100	88	40
14	prov*******.com	72	B	60	95	82	59
15	levi*******.com	72	B	61	98	88	48
16	letsb*******.com	72	B	48	100	91	59
17	medi*****.net	71	B	66	99	82	42
18	rootedc*************.com	71	B	50	97	81	64
19	isky*****.com	71	B	60	90	83	57
20	dreaml***********.com	71	B	48	92	96	55
21	fil****.com	71	B	61	84	85	57
22	1440******.com	70	B	56	90	77	62
23	kingc*******.com	70	B	52	93	81	62
24	edgeof**********.com	70	B	45	100	86	59
25	syn***.com	69	C	58	100	63	64
26	stor*****.co	69	C	48	99	74	64
27	tran*******.com	69	C	60	99	61	64
28	teamtru*************.com	69	C	40	100	87	59
29	dem*****.com	69	C	40	100	90	57
30	ryancle*************.com	69	C	52	99	74	60
31	opene*********.com	69	C	50	85	87	59
32	portlandv**************.com	69	C	55	92	83	54
33	dhd*****.com	69	C	48	98	68	71
34	avalan***********.com	69	C	40	100	82	64
35	jjnmu********.com	69	C	40	99	88	59
36	pointin***********.com	68	C	63	95	61	59
37	ocf****.com	68	C	40	100	73	71
38	videoprod**************.com	68	C	40	99	86	59
39	talu******.com	68	C	53	100	83	47
40	theb*******.net	68	C	63	95	63	59
41	hylan*********.com	68	C	48	99	76	59
42	sodac********.com	68	C	43	94	88	57
43	moti*****.com	67	C	48	95	88	46
44	ajaxc*******.com	67	C	53	95	55	73
45	big*****.tv	67	C	48	99	81	52
46	513-*****.com	67	C	30	95	90	64
47	dnaf*****.com	67	C	53	98	72	55
48	cpl***.com	66	C	40	97	78	61
49	maver*********.com	66	C	50	97	63	62
50	richt*********.com	66	C	45	93	78	59
51	accla********.com	66	C	68	100	55	47
52	ind*****.co	66	C	50	100	78	47
53	media*********.com	66	C	40	93	93	47
54	redcro**********.com	66	C	50	100	75	48
55	lets*****.com	66	C	48	89	77	57
56	heart*********.com	66	C	52	93	82	45
57	desig*******.com	66	C	40	80	83	68
58	plum*****.com	66	C	55	95	78	42
59	bigsh*******.com	65	C	47	88	76	57
60	stoneh*********.com	65	C	42	100	67	62
61	lifet*********.com	65	C	38	99	72	64
62	glory*******.com	65	C	66	97	53	50
63	postc********.com	65	C	53	94	72	51
64	absolu*********.com	65	C	38	99	77	57
65	t**.com	65	C	38	100	87	47
66	thesl*********.com	65	C	42	87	85	55
67	jt**.tv	65	C	40	99	79	53
68	brau*****.com	65	C	56	100	62	52
69	alaskapro**************.com	64	C	48	99	81	37
70	wolfe*******.com	64	C	40	94	84	47
71	bigri*********.com	64	C	38	100	85	47
72	ecg****.com	64	C	30	95	80	64
73	bran******.com	64	C	38	100	76	54
74	the*****.com	64	C	40	91	77	57
75	fatha********.com	64	C	40	93	86	47
76	nol****.com	64	C	63	100	52	49
77	redha*******.com	64	C	48	95	76	47
78	loca*******.com	64	C	60	99	44	59
79	macnch*********.com	64	C	52	94	76	41
80	noblebis*************.com	63	C	48	99	70	47
81	animu********.com	63	C	43	85	85	47
82	driv*******.tv	63	C	40	100	75	47
83	p3m****.com	63	C	40	100	79	43
84	visualm************.com	63	C	40	95	80	47
85	warman***********.com	63	C	40	90	79	51
86	funn*****.com	63	C	40	95	81	47
87	onehun***********.com	63	C	38	92	80	51
88	scottb*********.com	63	C	63	82	80	31
89	tac****.com	63	C	46	93	67	56
90	solv*******.com	62	C	30	97	70	64
91	shout********.tv	62	C	40	100	67	52
92	mediav***********.co	62	C	48	92	70	45
93	thmed*********.com	62	C	46	95	71	45
94	rh***.media	62	C	40	90	94	35
95	bloom*******.com	62	C	45	100	55	57
96	visua********.com	62	C	38	95	72	54
97	peakm********.com	62	C	38	92	88	42
98	wholestr**************.com	62	C	40	100	80	41
99	levypro************.com	62	C	40	100	76	45
100	win*****.com	62	C	38	97	78	47
101	syndica*************.org	62	C	30	99	67	67
102	santa*********.com	62	C	35	95	77	53
103	skyl*****.com	62	C	40	100	79	42
104	4fron********.com	62	C	38	95	78	49
105	starh*********.com	62	C	35	85	86	53
106	bigsl********.com	62	C	30	95	89	48
107	midla*******.com	62	C	40	100	71	49
108	vulc*******.com	61	C	42	99	60	53
109	snea*****.com	61	C	38	98	71	47
110	blar******.net	61	C	42	95	53	65
111	jlb*****.com	61	C	38	94	48	74
112	ngprod***********.com	61	C	38	92	73	52
113	johnflow*************.com	61	C	35	85	87	45
114	broadca************.com	61	C	35	90	87	43
115	glaci*********.media	61	C	40	94	72	49
116	plvi*****.com	61	C	30	92	78	55
117	dcvid*********.com	61	C	30	95	80	53
118	cere*****.com	61	C	58	84	40	68
119	m**.si	60	C	40	94	79	37
120	at***.com	60	C	71	95	20	59
121	suther**********.com	60	C	40	86	64	58
122	full*******.com	60	C	48	87	76	37
123	deadwe**********.com	60	C	25	100	64	64
124	indief**********.com	60	C	40	92	73	46
125	n**.gov	60	C	56	67	71	50
126	kodj*****.com	60	C	48	99	56	49
127	thea*****.com	60	C	30	99	76	47
128	focusf***********.com	60	C	40	97	78	37
129	cros*****.video	60	C	30	97	73	53
130	wild*******.net	60	C	40	92	72	47
131	camera*********.com	60	C	30	94	81	49
132	evergr***********.co	59	D	40	87	80	40
133	spectru*************.com	59	D	30	80	75	59
134	triarc*********.com	59	D	40	97	80	30
135	hawai*********.com	59	D	37	87	72	48
136	bigce********.com	59	D	48	87	67	43
137	chro*******.com	59	D	30	92	82	45
138	mauivid************.com	59	D	40	89	62	55
139	lim*****.com	59	D	40	100	53	55
140	seventy************.com	59	D	30	90	69	58
141	michiganv**************.net	59	D	30	100	74	45
142	indi******.com	59	D	40	92	63	53
143	edit*****.net	59	D	30	94	73	51
144	dncin*******.com	59	D	35	89	86	37
145	779*****.com	59	D	43	73	95	30
146	highf********.com	59	D	35	88	83	42
147	take*******.com	59	D	38	95	60	53
148	redpr*********.com	59	D	38	92	70	48
149	hone*******.com	58	D	40	92	85	25
150	roc*****.studio	58	D	48	97	65	30
151	apaulin************.com	58	D	30	80	86	47
152	blar******.com	58	D	40	100	56	47
153	storyte***********.com	58	D	55	90	52	40
154	cano******.com	58	D	35	84	74	48
155	phosp*********.com	58	D	40	95	59	47
156	storyb*********.com	58	D	30	99	78	40
157	beun*******.com	58	D	48	85	57	48
158	truefil***********.com	58	D	38	95	63	47
159	splen*********.com	58	D	30	95	56	65
160	epicm*******.com	58	D	30	96	80	40
161	electri*************.com	58	D	40	94	72	36
162	dako*******.com	58	D	40	97	74	34
163	victo*********.com	58	D	30	100	70	47
164	top****.com	58	D	38	88	61	53
165	beve******.com	57	D	30	99	60	54
166	coura********.com	57	D	40	80	67	47
167	theriot***********.com	57	D	40	100	59	41
168	prod*****.tv	57	D	25	72	95	46
169	foundati**************.com	57	D	55	95	26	59
170	or**.media	57	D	35	87	87	28
171	weare*******.tv	57	D	40	94	65	40
172	mondom*********.com	57	D	28	90	83	41
173	thedili***********.com	57	D	30	97	76	37
174	kgb-pr*********.com	57	D	40	92	61	45
175	myer*******.com	56	D	30	97	79	30
176	hidden*********.com	56	D	38	98	70	30
177	ligh*****.tv	56	D	40	97	46	52
178	wal***.tv	56	D	35	80	96	22
179	kdn*****.com	56	D	35	90	62	48
180	primes*********.com	56	D	40	72	65	53
181	cer****.com	56	D	28	94	64	50
182	americ*********.com	56	D	30	99	80	29
183	filmma*********.com	56	D	25	85	77	47
184	boldv********.com	56	D	40	97	68	30
185	mead*******.cc	56	D	25	93	78	41
186	lovel*******.com	56	D	42	80	59	52
187	mount*******.media	55	D	30	95	76	33
188	tigerh*********.com	55	D	38	85	68	40
189	claym*********.com	55	D	30	80	89	31
190	ellio********.com	55	D	40	77	54	58
191	sublim***********.com	55	D	30	95	57	52
192	prospe***********.com	55	D	40	95	44	50
193	fires*********.com	55	D	30	92	65	46
194	mill******.com	55	D	25	89	69	50
195	gowi******.com	55	D	30	72	67	59
196	utahfi*********.com	55	D	35	89	80	25
197	thisis**********.com	55	D	38	81	85	26
198	motio********.com	55	D	30	97	73	35
199	video*******.com	55	D	70	97	10	50
200	hawkcit************.com	54	D	30	94	70	35
201	ppl*****.com	54	D	43	82	45	53
202	pola*****.tv	54	D	30	95	65	37
203	perkin***********.com	54	D	30	95	52	53
204	awake********.com	54	D	53	94	10	69
205	threep***********.com	54	D	25	90	72	42
206	amplif*********.com	54	D	30	93	71	34
207	dakot*******.com	54	D	43	82	63	37
208	hensbre*************.com	54	D	63	100	10	50
209	trivis**********.com	54	D	25	99	48	59
210	flagsh*********.com	54	D	25	73	72	56
211	image*******.com	54	D	30	94	63	40
212	fixerp*********.com	54	D	40	94	46	45
213	dif*****.com	53	D	40	86	60	37
214	perlow***********.com	53	D	25	93	60	48
215	coast*******.co	53	D	28	99	51	49
216	scen******.com	53	D	30	92	67	37
217	lexs******.tv	53	D	38	95	49	42
218	noum******.com	53	D	25	84	76	40
219	gamec*********.com	53	D	30	80	60	50
220	weare*******.com	53	D	20	100	76	30
221	arcs******.tv	53	D	38	94	54	39
222	cutt*******.com	53	D	53	95	10	62
223	honeyv**********.com	53	D	40	79	67	35
224	cosmi*********.com	53	D	38	92	68	25
225	sparkw*********.com	53	D	35	89	47	51
226	nost*****.com	53	D	25	95	43	62
227	geomatr*************.com	52	D	32	90	43	56
228	fusions*************.com	52	D	30	100	45	47
229	mem****.dsmpartnership.com	52	D	25	76	78	41
230	hiat******.com	52	D	52	100	10	57
231	mor*****.com	52	D	20	95	61	47
232	fig*****.com	52	D	30	94	58	40
233	retr*******.co	52	D	38	95	38	48
234	wvvideo***********.com	52	D	18	72	77	51
235	solo*******.com	52	D	30	95	37	59
236	tapsm*******.com	51	D	30	94	46	47
237	crai*******.tv	51	D	30	94	38	56
238	rpf*****.com	51	D	35	67	86	24
239	quantu**********.com	51	D	23	89	77	30
240	outsoun************.com	51	D	48	92	30	42
241	reco*******.pro	51	D	25	94	57	42
242	seespotr*************.com	50	D	30	78	52	48
243	onefo********.com	50	D	30	80	69	32
244	oahu*****.com	50	D	48	94	32	37
245	calde*******.com	49	F	53	95	10	47
246	sky*****.com	49	F	52	100	13	40
247	loup*******.us	49	F	40	80	59	24
248	charle***********.com	49	F	30	99	32	47
249	renegad************.com	49	F	40	80	35	47
250	incol*********.com	49	F	51	97	10	47
251	videopr***********.com	49	F	35	72	67	29
252	geminipr*************.com	49	F	38	100	34	37
253	cact*****.media	49	F	30	60	70	42
254	epicpro***********.com	48	F	25	95	35	52
255	zane-p**********.com	48	F	40	92	28	43
256	wrigle***********.com	48	F	41	94	27	42
257	hitch********.com	48	F	40	92	26	43
258	myr***.video	48	F	53	99	13	38
259	fi**.ri.gov	48	F	42	50	66	35
260	kcvide**********.com	48	F	20	65	86	30
261	elysi*******.com	48	F	52	60	25	58
262	thisi*********.com	47	F	40	76	44	37
263	nadu******.com	47	F	35	90	37	37
264	montoto***********.com	47	F	40	95	10	53
265	hardc*********.com	47	F	25	70	70	33
266	minnesota***************.com	47	F	25	89	34	53
267	hal*****.media	47	F	30	94	18	59
268	thinkm**********.com	47	F	48	95	10	46
269	hanapr*********.com	46	F	37	85	36	35
270	boltw********.com	46	F	32	100	10	57
271	410*****.com	46	F	40	95	28	30
272	motivi**********.com	46	F	48	97	15	35
273	lpv****.com	46	F	30	100	10	59
274	okcvide***********.com	46	F	28	94	36	38
275	g**.texas.gov	46	F	30	67	51	43
276	tonep*********.net	45	F	28	92	25	46
277	chann*******.com	45	F	38	65	68	15
278	fil*****.com	45	F	42	97	10	40
279	eagl******.com	45	F	38	94	16	42
280	thejoyco*************.com	44	F	30	97	27	35
281	truth*********.com	44	F	40	98	10	40
282	filmi*********.com	44	F	25	75	38	47
283	righta*********.com	44	F	40	90	10	47
284	creat********.com	44	F	37	92	10	47
285	park******.nyc	44	F	30	97	16	47
286	wear******.com	44	F	35	89	34	28
287	vent*****.com	44	F	25	100	22	45
288	outins***********.com	44	F	30	100	23	35
289	videoar************.com	44	F	40	93	18	37
290	vota*******.com	44	F	30	97	10	51
291	earlyl*********.com	43	F	25	95	30	35
292	maryland**************.com	42	F	20	62	54	42
293	pio****.productions	42	F	35	77	39	25
294	mcelr*******.com	42	F	20	99	29	36
295	indigoscr**************.com	42	F	40	72	25	36
296	fairmou************.com	42	F	20	97	37	30
297	lumina**********.com	41	F	23	80	44	30
298	cedar*******.com	40	F	30	98	10	35
299	reed*****.tv	40	F	38	90	10	33
300	clumc*******.com	40	F	20	90	18	45
301	fmes******.com	39	F	30	93	10	37
302	starda**********.com	39	F	20	55	79	10
303	gravityme**************.com	37	F	20	70	10	59
304	lumina***********.com	37	F	15	89	16	43
305	humans*********.com	37	F	20	46	82	5
306	dgw*****.com	37	F	23	82	25	30
307	voyag*******.com	36	F	20	92	10	37
308	futuri*********.com	36	F	30	100	10	18
309	la***.com	35	F	25	75	10	40
310	ny***.com	35	F	25	75	10	40
311	retro*********.com	35	F	25	85	18	22
312	mathews***********.com	32	F	18	92	10	22
313	nick*******.com	31	F	33	65	10	23

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

313 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Film / Production Website Score?

The average film / production website scores 57/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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