What is the biggest weakness of general contractor websites?

The biggest weakness for general contractor websites is AEO, with an average score of just 15 out of 100. This means most sites in this vertical have significant room for improvement in this area.

General Contractor Website Audit Report - AISO Studio

Overview

The general contractor industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 244 sites is just 45 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for general contractor sites is SEO, with an average of 70. The weakest area is AEO, at just 15. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 45, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 66% of general contractor websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

AISO Score

SEO

Readability

Engagement

AEO

WCAG

Key Findings

66%

Score Below 50

More than half of sites in this vertical are underperforming.

36%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

25%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most general contractor websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 244 general contractor websites, here's what stands out most. These are the three most important points from the data.

Most sites score poorly overall. An average AISO score of 45 means the typical general contractor website misses more than half of what modern search and AI systems look for.
AEO is the weakest link. At just 15 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
Basic technical issues are widespread. 36% of sites lack schema markup. 25% have no Open Graph tags. These are quick wins that most sites have not addressed.

Bottom line: The general contractor industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 244 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

1 (0%)

15 (6%)

67 (27%)

161 (66%)

Dimension Breakdown

Average scores across all 244 general contractor websites for each scoring dimension.

SEO

Readability

Engagement

AEO

WCAG

Full Results

The table below lists all 244 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the general contractor space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	contractor******************	70	B	94	47	85	46	87
2	bellacontr******************	68	C	95	54	90	48	50
3	topgeneral*****************	66	C	91	51	90	25	79
4	mccarthyco****************	66	C	89	54	70	38	87
5	kevandsons****************	64	C	89	65	70	10	93
6	scullcon*************	63	C	97	36	85	18	90
7	northsummi*****************	63	C	92	40	68	33	93
8	northwest***************	63	C	94	34	78	50	64
9	basic-co**************	62	C	92	35	80	28	90
10	mo-rest***********	61	C	82	58	73	18	80
11	dublinb***********	61	C	94	40	95	20	58
12	oreg******	61	C	67	35	100	42	69
13	fairfaxc*************	61	C	89	40	76	33	78
14	rocke*********	60	C	92	34	90	48	36
15	greatcont**************	60	C	82	59	73	10	82
16	bbcbui*********	60	C	89	27	80	38	80
17	litchfie**************	59	D	87	46	90	38	33
18	owingsb***********	59	D	86	48	73	18	75
19	eliter**********	59	D	89	40	63	30	81
20	pjh-con*************	58	D	84	44	100	40	17
21	bryancon*************	58	D	91	45	85	20	50
22	castawa***********	58	D	92	44	55	18	90
23	nextin***********	57	D	89	31	80	25	67
24	koehnbu***********	57	D	95	33	68	30	69
25	rtgeneral****************	57	D	87	58	60	10	77
26	carolinaco******************	57	D	86	41	70	38	55
27	mapleh*********	57	D	82	62	75	0	69
28	surety*********	56	D	84	28	85	33	60
29	gfed*******	56	D	84	58	85	18	24
30	matickco**************	56	D	92	32	68	18	83
31	msb*****	56	D	89	31	80	18	73
32	web.neva**************	56	D	75	61	70	10	67
33	jensonco*************	56	D	84	35	90	18	62
34	novaconst**************	56	D	86	24	80	25	79
35	ahgv*****	56	D	79	41	65	18	90
36	garciacon***************	56	D	77	62	35	25	90
37	dwgeneral***************	55	D	74	53	70	10	75
38	remodelin**************	55	D	86	46	68	38	32
39	jmtho*********	55	D	81	46	85	18	43
40	trustedgen******************	55	D	72	45	63	18	90
41	gail-con*************	55	D	84	55	65	10	60
42	gobri********	54	D	91	21	80	26	65
43	ac-o*******	54	D	89	37	70	10	73
44	alliedb*************	54	D	81	58	80	18	22
45	lni.******	54	D	55	42	65	43	71
46	generalc**************	53	D	91	37	90	10	40
47	cai-il**********	53	D	71	59	65	10	63
48	arco******	53	D	87	24	70	18	79
49	ecopro.************	53	D	75	31	65	18	90
50	smartgener*****************	53	D	74	38	65	10	89
51	palacioco**************	53	D	74	52	50	10	90
52	weisza**********	53	D	84	44	50	10	90
53	probro*********	53	D	86	44	75	33	19
54	generalcont******************	52	D	74	43	83	25	29
55	delawarecons********************	52	D	79	58	73	10	33
56	mattsommer****************	52	D	81	48	65	10	57
57	dol.ne**********	52	D	60	42	65	25	77
58	njgcb********	52	D	84	46	75	33	15
59	creativeco*****************	52	D	69	58	90	18	12
60	12gc*****	52	D	76	39	65	10	78
61	porta********	51	D	62	41	70	18	72
62	hilwehb***********	51	D	87	36	85	25	17
63	nwg*****	51	D	69	26	60	18	100
64	builtb*********	51	D	79	24	68	10	89
65	crossroad****************	51	D	84	60	75	18	6
66	apollogene******************	51	D	84	50	55	18	46
67	barrona*************	51	D	67	26	75	18	80
68	agc-o*********	51	D	79	19	80	10	81
69	lisicon*************	51	D	74	44	70	10	63
70	hotchkis**************	51	D	89	24	80	33	33
71	huffmanc**************	51	D	72	36	58	10	91
72	pgca*****	50	D	79	30	80	33	26
73	california****************	50	D	74	47	75	28	19
74	jmgeneral***************	50	D	74	47	65	10	58
75	scotth**********	50	D	89	39	70	18	32
76	kansas-cit******************	50	D	94	33	60	18	48
77	jdcla********	50	D	79	37	90	18	20
78	kalbcon*************	50	D	79	38	65	26	43
79	swee*******	50	D	94	12	90	33	25
80	colum*******	50	D	77	16	68	17	91
81	cmwe*******	50	D	79	32	60	10	80
82	cowestern****************	50	D	72	33	70	18	64
83	dddp*****	50	D	94	35	90	10	13
84	francisgene******************	49	F	71	65	45	10	50
85	mjgeneral**************	49	F	76	43	50	18	62
86	jvasquezc***************	49	F	74	51	78	18	14
87	busine***********	49	F	71	59	55	18	39
88	flcont***********	48	F	84	51	65	10	24
89	homewor************	48	F	84	48	60	18	26
90	centraliowa******************	48	F	62	42	65	10	64
91	northpoi**************	48	F	86	33	75	10	37
92	prim*******	48	F	79	20	55	10	93
93	schon*********	48	F	84	19	60	20	71
94	dcarch**********	48	F	87	21	90	10	36
95	agcwa.perfo********************	48	F	70	47	90	18	4
96	mattcon*************	47	F	89	32	65	10	40
97	fortsm*********	47	F	57	41	55	25	64
98	theblu*********	47	F	86	7	90	25	33
99	grahamb***********	47	F	91	10	75	10	64
100	createcon***************	47	F	74	29	63	18	56
101	abacusb***********	47	F	81	40	78	18	8
102	gbccon**********	47	F	64	43	60	10	60
103	members************	47	F	71	46	58	10	53
104	examp*******	47	F	86	17	80	10	50
105	russe*********	46	F	54	38	85	10	43
106	daws******	46	F	88	27	68	18	31
107	gcof******	46	F	74	42	60	25	26
108	mycontr*************	46	F	87	16	60	10	70
109	jrcs*****	46	F	74	9	80	43	30
110	oasiscons***************	46	F	61	45	60	10	58
111	morte********	46	F	77	37	73	18	24
112	member***********	46	F	64	44	70	10	41
113	attorne************	46	F	66	32	65	20	53
114	redeeme*************	46	F	92	8	65	30	44
115	pcsg*****	46	F	84	33	70	18	22
116	willm*******	45	F	84	35	65	18	21
117	greystone****************	45	F	79	10	63	10	82
118	jtgeneral***************	45	F	69	36	65	10	45
119	dopl.*********	45	F	69	25	80	25	29
120	coastal***********	45	F	81	37	70	10	23
121	generalco**************	45	F	73	33	55	18	47
122	nclb******	45	F	62	37	68	18	40
123	flbl******	45	F	69	20	70	10	69
124	greenstat***************	45	F	75	42	35	0	84
125	scherrerc***************	45	F	79	1	65	10	92
126	shawwy*********	45	F	72	48	50	10	46
127	agcmic*********	44	F	57	12	70	25	71
128	crossgener*****************	44	F	66	40	50	10	60
129	westvi***********	44	F	79	36	60	25	15
130	amccont***********	44	F	79	32	55	10	50
131	peskacon*************	44	F	74	25	70	10	44
132	bexa*****	44	F	50	14	63	20	92
133	wrightco**************	44	F	81	40	55	10	33
134	cslb*******	43	F	47	24	70	10	80
135	www2.myfl****************	43	F	75	0	75	10	75
136	merit*********	43	F	61	50	60	10	29
137	lslb*****	43	F	47	37	43	10	90
138	rcsco*******	43	F	75	19	60	10	64
139	econtr**********	43	F	76	24	80	10	24
140	myco*****	43	F	74	44	60	10	21
141	rimr******	43	F	56	65	55	10	14
142	pacific*************	43	F	59	27	85	25	19
143	alag*****	42	F	69	32	73	10	21
144	hartfordbu*****************	42	F	78	25	60	10	38
145	agcm*****	42	F	71	45	60	10	15
146	pcbn*****	42	F	69	40	30	0	78
147	fentonco**************	42	F	72	41	50	10	37
148	tnag*****	42	F	47	48	68	10	33
149	web.a********	42	F	66	53	65	10	4
150	ksbiz.**********	41	F	62	7	63	10	80
151	member***********	41	F	66	40	55	10	31
152	arlspublic.*******************	41	F	35	39	43	10	90
153	buckeyecon*****************	41	F	61	47	48	10	33
154	crb.******	41	F	37	25	58	18	79
155	sentr********	41	F	72	12	61	10	63
156	danie********	41	F	74	8	60	10	67
157	agc-******	40	F	67	39	70	10	7
158	business**************	40	F	67	0	60	10	87
159	neighbors****************	40	F	74	0	73	10	55
160	touchstoneg********************	40	F	67	58	35	10	21
161	nvcont***********	40	F	55	13	63	10	71
162	aic-******	40	F	76	35	63	10	10
163	texasg**********	40	F	59	52	50	8	26
164	grandco************	40	F	52	0	70	20	79
165	agca*****	39	F	79	0	80	10	33
166	daviscon*************	39	F	78	30	45	10	30
167	sharpcon*************	39	F	71	26	45	10	50
168	azag*****	39	F	71	21	60	10	34
169	agcg*****	39	F	47	39	63	18	24
170	grandco*************	39	F	62	26	63	10	38
171	web.id**********	39	F	67	54	60	0	2
172	shreveland****************	39	F	69	30	50	10	41
173	mo.***	39	F	57	5	55	10	90
174	conniffco**************	39	F	72	19	65	18	22
175	deslandes****************	39	F	72	7	28	10	100
176	busines***********	39	F	79	23	53	10	33
177	members*************	39	F	79	0	61	10	59
178	krausre************	39	F	69	26	63	18	17
179	commerc************	38	F	57	24	60	10	41
180	rowecons**************	38	F	89	0	78	10	16
181	dewsonco**************	38	F	45	39	70	10	20
182	movebr*********	38	F	72	0	58	10	67
183	maine*******	38	F	64	24	35	10	70
184	hpcum*********	38	F	79	0	75	10	36
185	northb*********	38	F	62	36	45	10	35
186	kingr*********	38	F	62	4	50	10	82
187	harpe*******	38	F	69	20	60	10	33
188	contractc***************	38	F	69	25	70	10	11
189	wsconstruc******************	38	F	71	22	50	20	27
190	vermontcons*******************	38	F	79	32	50	10	14
191	wvclbo**********	38	F	45	20	53	10	78
192	azcons*********	37	F	69	22	65	10	18
193	members***********	37	F	46	15	75	10	44
194	quantumgene******************	37	F	64	20	60	18	27
195	migeneral***************	37	F	69	16	50	10	47
196	diversifie*****************	37	F	66	0	75	10	48
197	ms.***	37	F	52	33	60	10	31
198	com.o*******	37	F	54	14	60	10	56
199	hughe*******	37	F	61	43	38	0	40
200	mirandaco**************	36	F	71	25	55	10	18
201	lag*****	36	F	52	0	65	10	71
202	rogge*******	36	F	49	38	60	10	17
203	oklah*******	36	F	55	0	61	10	75
204	llr.******	36	F	42	0	50	20	91
205	wy-constr***************	36	F	51	19	55	10	56
206	rules.so*************	35	F	60	8	38	26	55
207	construc**************	35	F	47	38	25	0	71
208	webapps*************	35	F	42	27	50	10	50
209	sdvcons************	35	F	71	17	50	10	33
210	divers***********	35	F	27	71	23	0	50
211	communityc*****************	35	F	42	26	65	10	33
212	hogancon*************	35	F	42	31	60	10	31
213	dlcp*******	35	F	64	1	75	10	33
214	drakecon*************	34	F	59	0	50	10	67
215	builts**********	34	F	74	36	40	0	16
216	web.maryl***************	34	F	65	0	60	10	46
217	nvcontra**************	34	F	64	12	70	10	14
218	bultedgene******************	34	F	69	0	33	10	74
219	keeto*******	33	F	79	0	38	0	67
220	proc*******	33	F	82	0	55	15	16
221	agcn*****	33	F	52	0	50	10	71
222	struct***********	33	F	61	18	60	10	15
223	pcn.pr*********	33	F	82	0	55	15	16
224	sampson-c***************	32	F	42	41	50	10	12
225	genc*******	32	F	27	31	50	18	33
226	contractorr********************	31	F	32	42	23	0	64
227	agc-******	31	F	50	0	80	10	18
228	legacycon**************	31	F	54	8	68	10	14
229	clausen***********	30	F	52	19	50	10	20
230	spect*********	29	F	64	0	50	0	39
231	geostab*************	29	F	15	66	15	15	20
232	mun*****	28	F	40	4	50	20	33
233	clarkco*************	28	F	47	6	50	10	33
234	crew******	28	F	69	19	30	8	11
235	sciw******	28	F	59	0	60	10	17
236	abc-al*********	27	F	32	15	60	10	21
237	daviscont**************	27	F	69	23	35	0	3
238	homebui***********	27	F	37	0	70	18	16
239	sitel*******	25	F	82	5	35	0	3
240	marid*********	25	F	44	3	60	10	12
241	assets.bus****************	23	F	15	45	15	15	20
242	msag*****	23	F	30	17	43	10	11
243	flc*****	21	F	15	34	15	15	20
244	cca.pittsb******************	20	F	32	0	45	10	16

Frequently Asked Questions

What is the average AISO score for general contractor websites?

The average AISO score for general contractor websites is 45 out of 100. This is based on a scan of 244 sites in the construction industry. The score combines five dimensions: SEO (70), readability (31), engagement (64), AEO (15), and WCAG accessibility (48).

How do general contractor websites perform on accessibility?

The average WCAG score is 48 out of 100. Many general contractor websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are general contractor websites ready for AI search engines?

Not yet. The average AEO score is 15 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 36% of general contractor sites have no schema markup at all.

What is the biggest weakness for general contractor websites?

The weakest dimension is AEO, with an average score of just 15. This represents the area where general contractor websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO checks meta tags, schema markup, headings, and other signals search engines use to crawl and index pages.
Readability looks at sentence length, word complexity, and plain language. Higher scores mean easier reading.
Engagement counts headings, lists, bold text, images, and other elements that make content easy to scan.
AEO checks if AI engines can find and cite the content. It looks for FAQ sections, direct answers, and structured data.
WCAG tests for color contrast, alt text, ARIA labels, and proper HTML. It follows the W3C accessibility guidelines.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR General Contractor Website Score?

The average general contractor website scores 45/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit