General Contractors Build Everything. Their Websites Build Nothing for Search.

Construction · 244 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of General Contractor Websites

A commercial property owner asks an AI tool: "Best general contractors for retail build-outs in Phoenix." Your firm does this work constantly. But your website says "General Contracting Services" and lists a phone number. Across 244 general contractor sites, the average AISO score is 54/100. SEO averages 88. AEO hits 37.

Engagement scores 47 and readability sits at 55. A total of 32% score below 50. General contractors manage complex projects with precision. Their websites rarely reflect that capability.

Schema markup is absent from 36% of general contractor sites. Without it, AI cannot identify your project types, service area, or capacity.

Why This Matters for General Contractor

General contracting is defined as the management and execution of construction projects, including coordinating subcontractors, obtaining permits, and delivering completed work on schedule and budget. GCs win work based on reputation and capability. Websites must communicate both.

Property owners, developers, and architects use AI tools during the bidding process. AI evaluates contractor websites for project experience, licensing, bonding capacity, and service focus. Firms that document this information on their site get shortlisted.

Bonding capacity refers to the maximum dollar value of projects a contractor is authorized to guarantee through surety bonds. This is a key qualification that AI engines look for when evaluating contractors for large projects.

General contractors who document project experience, bonding capacity, and safety records online will earn AI-driven shortlisting.

Key Findings

32%

Score Below 50

36%

No Schema Markup

25%

No Open Graph Tags

37/100

Avg AI Engine Score

Key Takeaways

•
Project experience is poorly documented with most sites showing only photos without scope or value data.
•
License and bonding information is missing from websites despite being essential qualifications.
•
Service type pages are generic covering all construction types on one thin page.
•
Schema markup is absent from nearly all general contractor websites.
•
Service area is unstated making it impossible for AI to recommend firms for local projects.
•
Safety record data is missing despite being a top concern for commercial clients.

Common Mistakes in General Contractor Websites

Thin project portfolio — Each project needs scope, value range, timeline, client type, and completion status.
No licensing page — State license numbers, bonding capacity, and insurance coverage should be prominently displayed.
One page for all services — New construction, tenant improvements, and renovations need separate detailed pages.
Missing safety data — EMR rating, safety certifications, and incident rates matter to commercial clients.
No preconstruction content — Clients want to know about estimating, value engineering, and project planning services.

How to Improve Your General Contractor Website

Document every project with full details. Include project type, scope, value range, timeline, client sector, and completion date.
Add HomeAndConstructionBusiness schema. Include license numbers, bonding capacity, service area, and project types.
Create dedicated pages for each service. Ground-up construction, tenant improvements, renovations, and design-build each need their own page.
Build a qualifications page. Show licenses, bonding, insurance, safety record, and certifications in one place.
Write FAQ sections for each client type. Property owners, developers, and architects all have different questions about your process.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

12 (5%)

69 (28%)

85 (35%)

78 (32%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting website content so AI tools can evaluate and recommend your contracting firm.

Why do general contractors need website optimization?

Property owners and developers use AI during contractor selection. Firms with documented project experience, qualifications, and service data get shortlisted.

What schema should general contractors use?

Use HomeAndConstructionBusiness schema with license, bonding, and service area. Add portfolio entries with project type and value range.

How do AI engines evaluate contractors?

AI reads project portfolios, qualification data, service descriptions, and safety records. Thin websites with only a phone number get overlooked.

Should contractors show bonding capacity on their website?

Yes. Bonding capacity is a key qualification for commercial work. Stating it publicly helps AI and prospects evaluate your firm's capability.

What accessibility issues affect contractor websites?

Project photo galleries without alt text, bid request forms without labels, and PDF-only safety documents.

How often should contractor websites be updated?

Add completed projects quarterly. Update licenses and insurance annually. Keep safety data current after each reporting period.

All 244 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	contracto***************.com	79	B	78	100	80	64
2	ore***.gov	75	B	72	85	65	81
3	fairfa***********.com	74	B	71	92	78	59
4	topgenera**************.com	73	B	60	97	82	59
5	swe****.com	72	B	54	100	84	59
6	12***.com	72	B	48	96	91	62
7	pjh-co**********.com	71	B	42	99	78	78
8	rock******.com	71	B	72	100	60	57
9	sure*******.com	70	B	64	100	54	69
10	litchfi***********.com	70	B	42	98	79	71
11	graha*********.com	70	B	58	95	83	53
12	crossroa*************.com	70	B	52	97	88	51
13	jmgener*************.com	69	C	53	95	79	58
14	mo-re*********.com	69	C	52	95	87	51
15	bellacont***************.com	69	C	45	100	84	59
16	nexti********.com	68	C	52	100	59	72
17	general***********.org	68	C	64	99	70	46
18	greatco************.com	68	C	40	95	88	58
19	kevandso**************.com	67	C	40	98	92	51
20	remodel************.com	67	C	48	93	78	57
21	mort*****.com	67	C	48	100	72	60
22	californ**************.net	66	C	40	99	80	57
23	gfe****.com	66	C	40	100	88	49
24	flcon********.com	66	C	40	100	82	53
25	homewo*********.com	66	C	42	100	83	49
26	creativec**************.net	66	C	30	89	87	69
27	scullc***********.com	66	C	56	100	71	47
28	redeem**********.com	66	C	45	100	65	64
29	l**.wa.gov	66	C	50	65	76	74
30	dwgener*************.com	65	C	40	95	83	51
31	ag***.org	65	C	38	92	76	63
32	koehn*********.com	65	C	55	100	58	57
33	njgc*****.com	65	C	42	99	87	44
34	conniff************.net	65	C	46	80	81	59
35	mapl*******.com	65	C	38	92	91	49
36	northwe*************.com	65	C	56	99	63	50
37	jvasque*************.com	65	C	30	92	84	65
38	gail-c***********.com	65	C	40	98	87	48
39	cowester*************.com	65	C	56	92	65	55
40	wil*****.com	64	C	48	99	62	57
41	bryanc***********.com	64	C	42	99	79	47
42	cillesse*************.com	64	C	48	90	88	40
43	gobr*****.com	64	C	61	95	49	57
44	hotchki***********.com	64	C	60	100	42	62
45	delawareco******************.com	63	C	30	94	86	53
46	smartgene**************.com	63	C	47	94	66	53
47	diversifi**************.com	63	C	40	98	73	51
48	ms***.us	63	C	36	92	73	62
49	ag***.org	63	C	43	85	91	43
50	apollogen***************.com	63	C	30	100	81	54
51	dubli*********.com	63	C	40	97	72	55
52	gbcco*******.com	63	C	40	100	76	48
53	texas*******.com	63	C	48	77	90	43
54	novacon************.com	63	C	48	99	45	69
55	dcarc*******.org	63	C	71	97	50	40
56	daw***.com	62	C	58	97	56	45
57	fort*******.gov	62	C	48	77	73	54
58	mattsomm**************.com	62	C	40	96	79	45
59	kans*******.mccowngordon.com	62	C	58	99	63	37
60	kalbco**********.com	62	C	40	100	64	55
61	mccarthy**************.com	62	C	33	93	84	50
62	trustedge***************.com	62	C	40	98	76	47
63	garciac*************.com	62	C	35	84	90	47
64	ag***.performancepublishing.net	62	C	50	85	81	40
65	russ******.com	61	C	40	94	69	50
66	sharpc***********.com	61	C	52	90	65	43
67	scott*******.com	61	C	40	99	73	45
68	weisz*******.net	61	C	40	97	75	43
69	buckeyeco**************.com	61	C	35	85	81	51
70	mjgener************.com	61	C	40	97	75	42
71	wrightc***********.com	61	C	42	97	73	43
72	bus*****.cawv.org	61	C	25	78	92	58
73	dd***.com	61	C	48	98	61	47
74	pc***.com	61	C	40	100	65	52
75	meri******.com	60	C	40	92	83	35
76	arc***.com	60	C	38	100	64	52
77	francisge****************.com	60	C	40	90	88	30
78	owing*********.com	60	C	36	90	80	46
79	ac-****.com	60	C	30	99	77	47
80	exa*****.org	60	C	70	99	33	45
81	northsumm**************.com	60	C	33	96	70	54
82	centralio****************.org	59	D	40	85	76	45
83	palacio************.com	59	D	38	99	83	30
84	aic***.com	59	D	42	95	66	42
85	carolinac***************.com	59	D	30	95	73	50
86	prob*******.com	59	D	20	90	79	59
87	allied**********.com	59	D	23	97	89	40
88	com*****.alaska.gov	58	D	56	80	42	57
89	jr***.com	58	D	68	90	23	55
90	ncl***.org	58	D	40	85	65	52
91	greenst*************.com	58	D	40	95	76	31
92	gco***.com	57	D	30	83	75	49
93	generalco****************.com	57	D	42	89	42	64
94	cai-i*******.org	57	D	30	80	89	40
95	coast*********.com	57	D	38	92	67	40
96	eco***.construction	57	D	38	95	56	52
97	northpo***********.com	57	D	30	99	61	53
98	oasisco*************.org	57	D	35	80	76	45
99	matickc***********.com	57	D	40	97	57	47
100	d**.nebraska.gov	57	D	28	77	75	57
101	rtgenera*************.com	57	D	37	85	87	30
102	flb***.com	57	D	53	95	47	40
103	amcco*********.com	57	D	42	100	61	37
104	cmw****.com	57	D	30	100	65	47
105	al***.org	56	D	48	70	59	53
106	casta*********.com	56	D	20	100	78	40
107	basic-c***********.com	56	D	30	94	63	50
108	crossgene**************.com	56	D	43	84	69	37
109	createc*************.com	56	D	30	100	49	57
110	westv********.com	56	D	25	95	67	49
111	attorn*********.gov	56	D	55	73	61	40
112	elite*******.com	56	D	30	99	73	35
113	peskac***********.com	56	D	40	100	44	53
114	lisico**********.com	56	D	40	72	76	43
115	shaw*******.com	56	D	30	92	79	37
116	abc-*******.org	55	D	28	80	71	53
117	davisc***********.com	55	D	47	87	57	37
118	do**.idaho.gov	55	D	38	83	45	62
119	mem****.agcky.org	55	D	35	75	77	40
120	fentonc***********.com	55	D	30	100	68	37
121	mem****.agcok.com	55	D	28	83	79	40
122	mem****.buildso.org	55	D	25	80	80	47
123	my***.com	55	D	37	81	77	35
124	ah***.com	55	D	20	92	73	48
125	agc***.org	54	D	20	100	74	36
126	dewsonc***********.com	54	D	40	75	69	38
127	nw**.net	54	D	30	97	44	57
128	buil*******.com	54	D	30	99	62	40
129	shrevela**************.com	54	D	48	85	53	37
130	abacu*********.com	54	D	30	92	72	35
131	har*****.com	54	D	40	99	45	42
132	rim****.us	54	D	25	90	93	22
133	pacifi**********.com	54	D	27	94	48	59
134	geosta**********.com	53	D	43	15	100	47
135	mycont**********.com	53	D	52	90	32	47
136	pc***.com	53	D	40	85	70	25
137	contrac*************.net	53	D	30	95	53	47
138	tn***.org	53	D	25	60	85	49
139	huffman***********.com	53	D	20	93	65	47
140	greyston*************.com	52	D	38	95	30	58
141	fl**.com	52	D	43	15	96	47
142	mai*****.com	52	D	40	85	44	48
143	sampson*************.com	52	D	35	75	75	30
144	general************.com	52	D	25	91	58	47
145	nort*******.net	52	D	25	83	66	45
146	wsconstru***************.com	52	D	40	92	38	49
147	rcs*****.com	52	D	40	100	39	42
148	ass***.businessalabama.com	51	D	43	15	94	47
149	mattco**********.com	51	D	20	100	58	40
150	constru***********.com	51	D	35	60	76	37
151	ls***.gov	51	D	40	81	61	30
152	agcm*******.org	51	D	28	94	39	55
153	pri****.com	51	D	40	92	37	47
154	nvcontr***********.com	51	D	48	95	22	50
155	col*****.gov	51	D	40	92	25	57
156	barron**********.com	51	D	28	92	47	50
157	bbcb*******.com	51	D	20	94	52	52
158	hartfordb**************.com	50	D	30	95	46	43
159	m**.gov	50	D	20	73	59	57
160	rog*****.com	50	D	23	76	73	38
161	davisco************.org	50	D	40	97	43	31
162	jmth******.com	50	D	38	97	10	67
163	okl*****.gov	50	D	42	76	24	63
164	jenson***********.com	50	D	51	99	15	46
165	econt*******.com	50	D	40	84	38	47
166	gen****.com	50	D	20	62	81	47
167	por***.ct.gov	49	F	15	73	79	40
168	rowecon***********.com	49	F	42	99	10	56
169	ag***.org	49	F	20	77	75	35
170	quantumge****************.com	49	F	35	74	36	57
171	miranda************.com	49	F	30	85	54	37
172	claus*********.com	49	F	40	98	34	37
173	hug*****.com	49	F	25	84	74	23
174	vermontcon****************.com	49	F	20	95	57	40
175	pg***.com	48	F	35	100	10	59
176	theb*******.com	48	F	38	92	17	57
177	tide******.com	48	F	30	94	23	58
178	touchstone*****************.com	48	F	15	73	87	30
179	scho******.com	48	F	25	100	35	48
180	community**************.com	48	F	30	78	49	46
181	c**.ri.gov	48	F	23	73	49	55
182	hoganc***********.com	48	F	30	72	60	40
183	wvcl*****.wv.gov	48	F	18	76	63	45
184	ag***.org	47	F	20	85	56	40
185	spec******.com	47	F	50	77	39	26
186	jdcl*****.com	47	F	30	85	43	40
187	hilwe*********.com	46	F	30	99	10	59
188	migener*************.com	46	F	25	90	33	47
189	c**.ohio.gov	46	F	33	88	27	47
190	krausr*********.com	46	F	20	92	39	47
191	azco*******.com	45	F	30	98	12	53
192	az***.org	45	F	20	97	33	47
193	web*****.chicago.gov	45	F	35	62	60	27
194	grandc**********.net	45	F	20	85	47	42
195	m**.gov	45	F	48	83	17	37
196	diver********.com	45	F	30	48	95	10
197	sent*****.com	45	F	30	97	21	47
198	kee*****.com	44	F	30	95	33	30
199	pro****.com	44	F	28	100	10	52
200	ww**.myfloridalicense.com	44	F	40	83	10	53
201	struc********.com	44	F	20	88	36	45
202	p**.procore.com	44	F	28	99	10	52
203	dl**.dc.gov	44	F	38	97	13	40
204	drakec***********.net	43	F	30	93	23	37
205	mem****.agcfla.com	43	F	25	73	36	47
206	neighbor*************.com	43	F	40	95	10	38
207	built*******.com	43	F	50	90	10	31
208	hpcu******.com	43	F	25	85	16	58
209	sdvcon*********.com	43	F	25	97	27	37
210	bus*****.uvhba.com	43	F	25	71	29	56
211	sit*****.com	43	F	52	95	10	24
212	cs**.ca.gov	42	F	27	65	46	38
213	contrac***********.delaware.gov	42	F	33	43	70	25
214	cre***.com	42	F	30	80	33	35
215	w**.nevadabuilders.org	42	F	25	90	18	47
216	agc-******.org	42	F	30	95	10	47
217	agc***.org	41	F	23	80	10	63
218	be***.org	41	F	28	70	26	47
219	homeb*********.com	41	F	35	60	10	62
220	dani*****.com	41	F	20	95	20	45
221	wy-cons*************.com	41	F	33	70	37	30
222	ms***.com	40	F	35	60	27	42
223	mem****.agc-utah.org	40	F	28	88	10	47
224	grandc*********.net	40	F	23	81	10	57
225	arls******.lslbc.louisiana.gov	39	F	15	68	61	22
226	nvcon********.org	39	F	15	83	20	51
227	scherre*************.com	39	F	25	97	10	38
228	w**.agcwi.org	39	F	27	83	10	47
229	mu**.org	38	F	35	60	10	53
230	bus*****.gcahawaii.org	37	F	28	80	10	40
231	w**.idahoagc.org	37	F	28	79	10	41
232	w**.marylandbuilders.org	37	F	33	69	10	45
233	legacyc************.com	37	F	20	82	19	38
234	sci***.net	37	F	20	82	10	47
235	ks***.kansas.gov	36	F	28	68	14	40
236	deslande*************.com	35	F	35	82	10	22
237	mari******.com	35	F	15	79	11	47
238	clarkc**********.net	33	F	25	65	13	37
239	c**.pittsburgareachamber.com	33	F	23	68	10	40
240	l**.sc.gov	33	F	25	60	10	42
241	mov***.brla.gov	32	F	15	77	10	38
242	king******.com	32	F	15	80	10	37
243	la**.org	31	F	15	65	10	44
244	bultedgen***************.com	30	F	15	89	10	22

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

244 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR General Contractor Website Score?

The average general contractor website scores 54/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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