Hair Stylists Create Perfect Looks. Their Websites Are Overdue for a Makeover.

Beauty & Salon · 387 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Hair Salon Websites

Someone new to town asks Google AI: "Best hair salons near me that specialize in curly hair." Your salon has curly hair experts on staff. But your website shows a phone number, an Instagram link, and a stock photo. Across 387 hair salon sites, the average AISO score is 59/100. SEO averages 87. AEO sits at 38.

Engagement scores 43 and readability hits 77. A total of 13% fall below 50. Salons create beautiful results. Their websites should showcase that work in a way search engines can find.

Schema markup is absent from 16% of salon websites. Without LocalBusiness data and service descriptions, AI cannot recommend your salon for specific style and service queries.

Why This Matters for Hair Salon

Hair salon services is defined as professional hair cutting, coloring, styling, and treatment services provided at a licensed establishment. Salons are entirely local businesses. Online discovery determines walk-in traffic and bookings.

Clients use AI to find salons that match specific needs. AI looks for service menus, specialties, stylist profiles, and location data. Salons that provide this information get recommended. Those with only a phone number and social links do not.

Service menu optimization refers to listing every salon service on the website with descriptions, approximate pricing, and duration. This structured content helps both clients and AI understand what you offer.

Salons that list their services, specialties, and stylist profiles online will win AI-powered local searches.

Key Findings

13%

Score Below 50

16%

No Schema Markup

12%

No Open Graph Tags

38/100

Avg AI Engine Score

Key Takeaways

•
Service menus are missing or image-only preventing AI from matching services to client searches.
•
Stylist profiles are absent hiding specialties and experience that attract specific clients.
•
Pricing information is hidden behind "call for appointment" on most salon sites.
•
Schema markup is missing keeping salons out of AI-powered local recommendations.
•
Specialty services are not featured like color correction, extensions, or textured hair expertise.
•
Accessibility is poor with booking widgets and galleries failing WCAG standards.

Common Mistakes in Hair Salon Websites

No service menu on website — Every service needs a name, description, approximate duration, and price range in HTML text.
Missing stylist profiles — Each stylist's specialties, experience, and portfolio should be on the site.
Instagram as the only portfolio — AI cannot read Instagram feeds. Put your best work on your own website with alt text.
No specialty pages — Color services, curly hair, bridal styling, and extensions each deserve dedicated content.
Hidden hours and location — Business hours and address must be on every page and in structured data.

How to Improve Your Hair Salon Website

Add your full service menu in HTML text. Include service names, descriptions, durations, and price ranges.
Add LocalBusiness schema with complete data. Include hours, location, services, price range, and booking link.
Create stylist profile pages. Show each stylist's specialties, training, and portfolio with alt text on photos.
Build specialty service pages. Balayage, curly hair, keratin treatments, and bridal styling each need their own page.
Write FAQ for new clients. Answer questions about first visits, consultations, cancellation policy, and what to expect.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

126

60-69

189

70-79

80-89

90-99

Grade Distribution

0 (0%)

23 (6%)

189 (49%)

126 (33%)

49 (13%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can recommend your salon to people searching locally.

Why do salons need website optimization?

New clients use AI to find salons that match specific needs. Salons with service menus, stylist profiles, and location data get recommended.

What schema should hair salons use?

Use HairSalon or LocalBusiness schema with hours, services, price range, and location. Add Person schema for stylist profiles.

How do AI tools recommend salons?

AI reads service menus, stylist specialties, location data, and client reviews. Salons with only a phone number and Instagram link get overlooked.

Should salons list prices on their website?

Yes, at least starting prices. Clients compare costs before booking. Published pricing captures search traffic and builds trust.

What accessibility issues affect salon websites?

Booking widgets without keyboard access, portfolio images without alt text, and service menus displayed only as images.

How often should salon websites be updated?

Update pricing and services when they change. Add new stylist profiles immediately. Refresh portfolio photos monthly.

All 387 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	the9*****.com	77	B	66	95	95	58
2	veronica*************.com	75	B	68	92	89	56
3	styledb***********.com	75	B	51	97	91	69
4	chacha**********.com	74	B	55	100	96	52
5	luxh******.com	74	B	71	83	89	57
6	parish**********.com	74	B	61	95	94	53
7	skyli*******.com	73	B	66	95	78	59
8	salo*******.com	73	B	56	100	87	57
9	eden*****.com	73	B	52	99	94	57
10	charl*********.com	72	B	60	99	79	57
11	mint*******.net	72	B	55	95	89	57
12	flaunt***********.com	72	B	47	85	96	68
13	burt*******.com	72	B	66	95	88	46
14	tangeri***********.com	72	B	40	99	96	64
15	sal*****.com	72	B	58	88	77	69
16	ctp***.com	71	B	60	99	82	50
17	newtre***********.com	71	B	63	97	80	49
18	ironr********.com	71	B	64	90	92	42
19	upsta*********.com	70	B	48	98	92	53
20	canvass*************.com	70	B	66	95	86	38
21	bes*****.com	70	B	53	99	79	59
22	axissa**********.com	70	B	55	99	83	51
23	grace********.com	70	B	52	100	93	45
24	studio***********.com	69	C	48	99	78	62
25	salo******.com	69	C	40	88	96	62
26	vibesal************.com	69	C	58	95	82	49
27	amac******.com	69	C	48	100	91	46
28	oo***.salon	69	C	40	94	90	62
29	fusio********.com	69	C	40	94	86	67
30	vanesse************.com	69	C	52	87	81	63
31	truha*******.co	68	C	42	92	75	74
32	mtcha********.com	68	C	30	100	92	62
33	thecur***********.com	68	C	40	100	97	46
34	parlou***********.com	68	C	40	97	84	61
35	sant*******.com	68	C	48	93	92	48
36	thehai*********.com	68	C	30	99	96	61
37	cassa*********.com	68	C	60	95	84	39
38	palom*******.com	68	C	48	99	93	44
39	ellaros*************.com	68	C	52	95	87	46
40	sun***.salon	68	C	38	95	84	68
41	ria*****.salon	68	C	30	98	95	62
42	maggiesa*************.com	67	C	38	97	86	57
43	salo*****.com	67	C	48	95	92	41
44	salon*********.com	67	C	40	100	88	53
45	planet***********.com	67	C	58	100	77	40
46	mplsbe**********.com	67	C	52	91	94	39
47	thecli***********.com	67	C	52	92	83	48
48	rever********.com	67	C	40	97	94	49
49	iheart**********.com	67	C	48	95	87	47
50	lovean**********.com	67	C	38	92	93	57
51	bebe******.com	67	C	40	98	91	52
52	haira*********.com	67	C	30	99	88	64
53	headquar**************.com	67	C	40	93	91	56
54	kuttin-************.com	66	C	38	98	90	51
55	blon*****.com	66	C	58	92	73	49
56	alche*********.com	66	C	42	85	93	53
57	theor*******.com	66	C	52	80	95	43
58	glow******.net	66	C	43	88	95	47
59	deweesed*************.com	66	C	33	90	95	58
60	audra********.com	66	C	32	92	90	61
61	olive*******.com	66	C	40	89	91	53
62	paisle**********.com	66	C	40	94	91	50
63	salon********.com	66	C	58	98	63	53
64	sonder*********.com	66	C	42	94	95	44
65	tang*****.com	66	C	40	94	93	46
66	ba***.com	66	C	35	87	90	62
67	all***.com	66	C	50	90	84	46
68	palm*******.com	66	C	71	99	50	51
69	hairsu***********.com	66	C	40	97	92	45
70	mitch*********.com	66	C	38	98	87	51
71	studi*******.com	66	C	40	91	92	50
72	christ*********.com	66	C	42	90	88	55
73	blonde**********.com	66	C	48	97	90	40
74	freshh***********.com	66	C	40	100	91	45
75	hives********.com	66	C	48	82	96	46
76	studiob************.com	66	C	30	95	90	62
77	enchant***********.net	66	C	40	98	95	42
78	beyon********.com	66	C	48	92	78	55
79	theha*********.com	65	C	60	70	96	35
80	boo***.com	65	C	53	89	94	30
81	oak-*****.com	65	C	58	89	68	51
82	graebe***********.com	65	C	42	89	87	50
83	witch*********.com	65	C	35	80	98	55
84	mybel*******.com	65	C	40	100	91	40
85	shine*******.com	65	C	50	94	79	46
86	salonp**********.com	65	C	40	80	92	55
87	h2osalon*************.com	65	C	33	90	91	59
88	del*****.com	65	C	48	77	84	55
89	hair******.salon	65	C	37	99	91	46
90	sisu*******.com	65	C	30	95	91	57
91	class********.net	65	C	40	95	87	50
92	jadel********.com	65	C	30	100	94	48
93	toph*******.com	65	C	40	95	82	54
94	luxe******.media	65	C	48	89	91	41
95	studi*********.com	65	C	40	98	86	47
96	kymich*********.com	65	C	35	85	85	64
97	lavis********.com	65	C	48	86	88	45
98	eleme*******.com	65	C	45	92	76	57
99	land*******.com	65	C	42	95	88	47
100	halo******.com	64	C	40	83	92	51
101	blan******.com	64	C	38	99	88	43
102	hawai*********.com	64	C	32	95	92	48
103	studi********.com	64	C	47	89	88	40
104	thestyle*************.com	64	C	30	85	91	59
105	lookfam************.com	64	C	30	98	95	47
106	mn***.com	64	C	30	98	87	54
107	ju**.com	64	C	48	80	80	54
108	coale********.com	64	C	58	90	81	35
109	trio******.com	64	C	30	95	86	58
110	tijer********.com	64	C	30	100	92	46
111	tribeca*************.com	64	C	37	80	90	57
112	avanth*********.com	64	C	42	94	80	52
113	gomj*******.com	64	C	40	84	95	45
114	rinsel**********.com	64	C	40	85	88	53
115	metrop***********.com	64	C	52	70	90	47
116	salo******.com	64	C	30	83	89	64
117	beautifu*************.com	64	C	30	100	87	52
118	rosewo*********.com	64	C	30	95	79	64
119	salon*******.com	64	C	40	99	75	53
120	parl*****.com	64	C	47	99	79	40
121	southernr**************.com	63	C	40	82	87	52
122	changes************.com	63	C	35	100	91	40
123	theb******.com	63	C	38	87	88	50
124	thesa********.com	63	C	38	80	93	48
125	maryassp*************.com	63	C	55	75	81	46
126	stud*****.com	63	C	48	70	85	55
127	theexperi**************.com	63	C	30	99	93	45
128	rhona*******.com	63	C	40	90	83	47
129	canvast***********.com	63	C	38	92	81	52
130	mure*****.com	63	C	30	94	83	57
131	sky*****.com	63	C	40	92	92	37
132	palmett***********.com	63	C	30	95	82	58
133	signat***********.com	63	C	30	90	88	57
134	hair******.com	63	C	42	97	83	42
135	roy*****.com	63	C	32	84	88	57
136	stud*******.com	63	C	38	97	91	37
137	salon********.com	63	C	40	99	79	47
138	artist**********.com	63	C	38	99	87	40
139	humble*********.com	62	C	38	92	84	43
140	thecol***********.com	62	C	48	92	70	48
141	bloomh***********.com	62	C	40	82	95	41
142	tease*******.com	62	C	40	70	93	50
143	prives***********.com	62	C	46	99	60	52
144	balan********.com	62	C	40	97	86	35
145	hollywood***************.com	62	C	40	89	78	51
146	neatb********.com	62	C	30	92	84	56
147	mane******.com	62	C	35	98	86	41
148	ericke*********.com	62	C	38	90	91	41
149	cole******.com	62	C	48	70	87	47
150	salo******.com	62	C	40	83	83	52
151	thewar***********.com	62	C	40	94	83	42
152	fri*****.com	62	C	30	100	93	40
153	thes*******.net	62	C	40	92	95	33
154	thefi********.com	62	C	48	72	91	43
155	novaha***********.com	62	C	30	97	81	53
156	blon******.com	62	C	40	77	93	44
157	magnoli************.com	61	C	38	94	75	47
158	bleac*********.com	61	C	30	99	80	49
159	gran*******.com	61	C	40	98	71	48
160	beauti***********.com	61	C	48	77	85	41
161	jcp*****.com	61	C	30	90	73	64
162	groo******.com	61	C	40	99	80	37
163	bel*****.com	61	C	38	87	90	40
164	headcas***********.com	61	C	56	65	65	59
165	bombsh**********.com	61	C	40	95	82	37
166	glos******.com	61	C	40	65	91	53
167	regio*********.com	61	C	30	90	93	42
168	inspi*********.com	61	C	42	89	84	38
169	studi*********.com	61	C	40	80	95	35
170	broad*********.com	61	C	28	93	96	40
171	desert***********.com	61	C	40	92	82	42
172	eliteh*********.com	61	C	38	82	84	50
173	chakr*********.com	61	C	40	65	89	53
174	bombsh**********.com	61	C	38	95	76	48
175	willow**********.com	61	C	32	98	87	40
176	vintag***********.us	61	C	40	85	89	38
177	firstim************.com	61	C	40	92	80	43
178	salon*******.com	61	C	30	95	89	43
179	heathha*************.com	61	C	38	90	91	36
180	bloom*******.rocks	61	C	28	97	89	45
181	houseof*************.com	61	C	40	95	62	59
182	aspen*********.com	61	C	35	65	94	55
183	blooms**********.com	61	C	35	100	90	33
184	mypro*********.com	61	C	40	80	77	55
185	nextlev*************.com	61	C	35	82	90	45
186	stud*****.com	61	C	38	99	91	27
187	cava*****.com	61	C	35	75	85	55
188	tri***.com	61	C	40	65	89	53
189	12k*****.net	60	C	35	80	95	37
190	millh*********.com	60	C	40	97	78	35
191	vivid*******.com	60	C	40	70	92	42
192	alohab***********.com	60	C	20	100	75	59
193	honeybe***********.com	60	C	56	70	77	40
194	akar*******.com	60	C	48	72	85	38
195	salo*****.net	60	C	30	77	89	55
196	tortoi***********.com	60	C	33	84	85	47
197	thestra*************.com	60	C	47	81	92	26
198	evolv********.com	60	C	40	80	87	41
199	bloom********.com	60	C	35	80	85	47
200	reve*****.com	60	C	38	94	89	30
201	3l**.setmore.com	60	C	50	88	62	49
202	salo******.com	60	C	28	97	94	33
203	cultur***********.com	60	C	30	95	87	39
204	evolves************.com	60	C	40	92	80	37
205	meraki***********.com	60	C	30	98	90	37
206	trends*********.com	60	C	30	94	86	42
207	fruit********.com	60	C	40	95	74	41
208	root******.com	60	C	30	99	96	28
209	studio**********.com	60	C	38	65	94	47
210	thelof**********.net	60	C	35	75	96	42
211	illumin*************.com	60	C	40	98	83	30
212	thecol***********.com	60	C	40	77	77	53
213	swoon********.com	59	D	38	79	85	41
214	fusio********.com	59	D	38	97	67	45
215	thefoxb***********.com	59	D	40	65	89	45
216	nvsalo***********.com	59	D	25	63	100	55
217	sal***.net	59	D	28	95	85	41
218	thehai***********.com	59	D	28	89	92	41
219	hair*******.com	59	D	40	93	78	37
220	thir******.com	59	D	30	88	84	47
221	thehai**********.com	59	D	40	90	79	36
222	salon*********.com	59	D	35	84	85	42
223	reflec**********.com	59	D	40	82	82	41
224	havens***********.com	59	D	38	92	74	42
225	haira*********.com	59	D	30	85	89	42
226	citri*********.com	59	D	40	89	80	35
227	bismarc*************.com	59	D	38	90	65	54
228	thest*********.biz	59	D	30	90	82	45
229	maddi********.com	59	D	40	85	82	38
230	oxan******.com	59	D	38	100	70	42
231	stud*******.com	59	D	30	78	92	45
232	bang*****.com	59	D	43	70	79	50
233	salon*********.co	58	D	40	65	86	45
234	aloha********.com	58	D	40	97	84	24
235	salon*********.com	58	D	40	68	91	39
236	dll****.com	58	D	38	92	83	30
237	lumi*******.com	58	D	61	65	78	30
238	hyggeh*********.me	58	D	28	94	95	30
239	commu********.com	58	D	40	99	54	52
240	torob*********.com	58	D	40	97	83	25
241	bohoh*******.com	58	D	40	92	80	29
242	tanger***********.com	58	D	38	72	83	45
243	evoq*****.com	58	D	40	93	67	42
244	beautys*************.com	58	D	38	80	84	40
245	sunflow*************.com	58	D	30	95	88	32
246	bell******.com	58	D	35	82	94	32
247	salon*******.com	58	D	35	82	89	37
248	doord*******.com	58	D	25	84	97	37
249	dream********.com	57	D	47	80	71	37
250	matthew***********.com	57	D	30	100	69	41
251	vanm******.com	57	D	40	83	78	37
252	everyp*********.com	57	D	36	97	74	33
253	manest***********.com	57	D	40	87	81	28
254	sloane**********.com	57	D	25	74	90	49
255	chuckke***********.com	57	D	40	100	62	37
256	glossa***********.com	57	D	40	85	92	18
257	waterc*********.com	57	D	40	72	79	45
258	shear*******.com	57	D	55	90	55	35
259	mints*********.com	57	D	35	67	90	42
260	morganc*************.com	57	D	40	90	72	36
261	weareth***********.com	57	D	30	72	93	43
262	honeyhai*************.com	57	D	30	100	76	37
263	rootdh*********.com	57	D	40	55	87	47
264	artis********.com	56	D	35	82	67	48
265	bloomsa***********.com	56	D	25	90	86	37
266	honey********.com	56	D	30	72	79	52
267	wisph********.com	56	D	20	99	77	42
268	dolcev*********.com	56	D	30	99	40	69
269	refin*******.com	56	D	40	93	53	48
270	sw**.salon	56	D	40	95	57	42
271	pari*******.com	56	D	40	83	69	42
272	hairl*******.com	56	D	40	77	90	23
273	bellagios**************.com	56	D	30	87	77	41
274	mera******.com	56	D	38	92	80	25
275	cultur*********.com	56	D	40	70	83	37
276	ashleych**************.com	56	D	15	93	83	49
277	cloud9s*************.com	56	D	38	72	90	31
278	moss-hair-****************.com	56	D	25	90	92	30
279	colo******.com	56	D	40	94	48	51
280	silvera***********.com	56	D	35	80	84	35
281	hair*******.com	56	D	38	68	70	53
282	thevau*********.com	56	D	40	80	89	23
283	vag***.com	56	D	30	72	87	45
284	fre***.com	56	D	36	95	66	40
285	hai*****.com	55	D	35	90	80	25
286	steve*********.com	55	D	30	97	76	30
287	beehiv*********.com	55	D	40	75	82	30
288	thera********.com	55	D	30	83	69	47
289	mwhai*********.com	55	D	35	79	90	25
290	parlo********.com	55	D	38	60	82	43
291	blushs*********.com	55	D	28	93	71	42
292	exo*****.com	55	D	30	95	79	30
293	lalal********.com	55	D	30	68	79	50
294	treehous*************.com	55	D	28	87	79	38
295	colest**********.com	55	D	30	99	76	28
296	harl*******.net	54	D	40	91	76	18
297	luxea*******.com	54	D	35	70	79	37
298	honeyco***********.com	54	D	40	67	85	28
299	rebe*****.org	54	D	30	92	55	52
300	inspiredb**************.com	54	D	35	67	80	42
301	luxel********.com	54	D	38	83	74	30
302	thehair***********.com	54	D	40	93	57	37
303	bellami***********.com	54	D	35	60	82	42
304	102sa********.com	54	D	43	72	69	38
305	casa*****.com	54	D	30	75	80	40
306	studi*******.com	54	D	28	87	75	37
307	sante*******.com	54	D	35	74	78	37
308	breon*********.com	54	D	30	78	79	40
309	maneatt************.com	53	D	25	92	79	28
310	stud******.com	53	D	38	90	57	37
311	thecut**********.com	53	D	25	95	67	37
312	bangb*******.com	53	D	40	70	89	18
313	thegla***********.com	53	D	28	78	87	29
314	salon*********.net	53	D	35	72	71	43
315	waves*********.com	53	D	25	66	100	30
316	mhair*******.com	53	D	25	84	80	33
317	dry*****.life	53	D	35	83	78	26
318	meye******.com	53	D	35	89	71	27
319	casta********.com	53	D	30	82	86	26
320	beautys***********.com	53	D	25	87	90	23
321	glitte**********.com	53	D	40	100	47	35
322	thehairdis****************.com	53	D	35	67	88	30
323	runwa*********.com	52	D	38	97	55	30
324	gord*******.com	52	D	40	92	40	48
325	salon*******.com	52	D	40	95	32	53
326	pari******.com	52	D	25	84	88	22
327	laurad*********.com	52	D	25	74	84	35
328	local*********.com	52	D	35	77	58	47
329	hous*******.rocks	51	D	25	72	90	27
330	hair******.com	51	D	25	74	86	30
331	misfi*******.com	51	D	28	65	66	52
332	pag***.com	51	D	23	68	77	46
333	belavi**********.com	51	D	28	70	91	22
334	noggins************.com	51	D	15	93	95	16
335	deser*********.com	51	D	48	60	77	23
336	walk*****.com	51	D	25	85	59	47
337	tantru**********.com	50	D	47	70	34	52
338	havens***********.com	50	D	25	70	92	23
339	musesa*********.com	49	F	30	100	29	50
340	avanti***********.com	49	F	25	90	46	47
341	salona***********.com	49	F	35	60	70	37
342	mane*****.salon	49	F	28	83	66	30
343	magich*********.com	48	F	25	45	91	36
344	salt******.com	48	F	40	86	30	45
345	salo******.com	47	F	40	65	63	23
346	209*****.com	47	F	30	95	44	33
347	roxysh*********.com	46	F	25	90	47	35
348	haus*****.com	46	F	53	92	10	38
349	theurbanre*****************.com	46	F	48	66	34	39
350	aniu******.com	46	F	28	77	57	33
351	eden*******.com	46	F	30	85	51	27
352	salon*********.com	45	F	28	92	38	33
353	bobs*****.com	45	F	30	100	29	34
354	urbanro*************.com	45	F	30	87	46	30
355	smoa******.com	45	F	15	87	63	30
356	theevo***********.com	45	F	33	25	89	30
357	hairby*********.com	45	F	25	72	72	22
358	honey*********.com	44	F	25	62	92	5
359	texture***********.com	44	F	30	85	10	61
360	greyan**********.com	44	F	40	97	15	35
361	jsa***.com	44	F	5	80	88	17
362	vibe*******.online	43	F	40	75	32	30
363	ginge*********.com	43	F	10	82	68	27
364	bluesh*********.com	43	F	25	89	28	44
365	salo*******.com	43	F	25	85	31	42
366	lor*****.com	42	F	38	80	32	28
367	signa*********.com	42	F	15	80	64	23
368	bedaz*********.hair	42	F	30	93	14	42
369	illumes***********.com	42	F	30	79	32	35
370	havens*********.com	41	F	25	94	21	37
371	faitha*********.com	41	F	25	79	49	22
372	loo*****.com	41	F	25	87	43	22
373	va**.studio	41	F	25	94	18	42
374	origi*******.com	40	F	33	87	10	39
375	hair*******.net	40	F	25	95	10	44
376	julia********.com	39	F	30	95	10	35
377	mychamel*************.com	39	F	25	89	10	44
378	thecapita***************.com	38	F	35	65	10	47
379	cth***.com	38	F	30	99	10	26
380	chame*******.com	38	F	25	90	10	39
381	bon****.com	38	F	28	95	16	28
382	salon*******.com	38	F	42	85	10	23
383	thewas***********.net	36	F	25	72	25	30
384	stud*******.com	35	F	25	45	45	30
385	lusci********.com	34	F	25	89	10	26
386	haba*****.com	30	F	15	67	10	37
387	jonric**********.com	30	F	20	78	10	22

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

387 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

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