A
AISO Studio

Is your home health website keeping up? Here's what the data shows.

Home Health Website Audit Report

We scanned 333 home health websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 333 sites · Scan date: March 14, 2026

Overview

The home health industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 333 sites is just 46 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for home health sites is SEO, with an average of 69. The weakest area is AEO, at just 16. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 46, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 56% of home health websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

46

AISO Score

69

SEO

34

Readability

64

Engagement

16

AEO

55

WCAG

Key Findings

56%

Score Below 50

More than half of sites in this vertical are underperforming.

47%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

32%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most home health websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 333 home health websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 46 means the typical home health website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 16 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 47% of sites lack schema markup. 32% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The home health industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 333 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
2
20-29
25
30-39
50
40-49
110
50-59
125
60-69
20
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
20 (6%)
D
125 (38%)
F
187 (56%)

Dimension Breakdown

Average scores across all 333 home health websites for each scoring dimension.

SEO
69
Readability
34
Engagement
64
AEO
16
WCAG
55

Full Results

The table below lists all 333 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the home health space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1activ********71B9755933090
2alecah*********66C9740853089
3boothee*************66C9253753289
43hc****66C9446853578
5seven*********65C8264902562
6newcentur***************64C9214905393
7enchante**************63C9444802578
8tchh*****63C87527810100
9centerwel***************63C8260703376
10hahn*******62C8450803367
11integrah*************62C9456751082
12valleyhea***************62C82516326100
13seniorn************62C8635854367
14dhs.wi***********62C75578010100
15affirme*************61C8450801091
16medsta***********61C8646854840
17perspecti****************61C8765452587
18location**************60C9751603855
19ldh.******60C6764751090
20faithc*********60C9737781092
21akindh*********60C9152802555
22baya******59D8945631890
23gahh*****59D7945711892
24comfort***********59D92441002530
25uhhc*****59D8743702580
26care*****58D8748631090
27nightingale********************58D7960501888
28chooseco*************58D7948801080
29trinityhe****************58D76447510100
30health*********58D8146751087
31nevadahomeh******************58D6762681089
32ahrc*******58D8749611092
33hcnmi*********58D8245901861
34getca********58D62585525100
35voluntee*************58D8143683865
36wellsprin***************57D7951701080
37homecar************57D9208533100
38argushome**************57D8454652560
39citizen*************57D75466810100
40brookestone******************57D7941901074
41hcshom*********57D8453801057
42healt********57D6282631062
43sanfor***********57D79485118100
44familyreso****************57D8447902538
45cdphe********57D8451732057
46interimh*************56D8425653290
47phoenici**************56D8250601089
48firstlig**************56D8441751866
49eden-h*********56D9442851050
50hhs.i*******56D87356610100
51wecar********56D7059601089
52cherryb************56D8937681880
53allatho************56D8464751832
54alternativeh********************56D8245701082
55asti*******56D9429731089
56365healt*************56D8953651067
57partne**********56D9252682538
58dignity************56D9725905016
59prohea***********56D9244701069
60allway***********55D8240751076
61milehig*************55D8451701063
62athomea*************55D7759601073
63health***********55D8441851846
64advanced-h*****************55D8745601082
65main*****55D6751581892
66mas*****55D84217018100
67hhca******55D7965851029
68health.***********55D7525851792
69hhh*****55D7958751051
70chiheal*************55D8651651857
71aver*****55D7440752569
72southcou*************55D8457852514
73emer*******54D8231732571
74avea*******54D8158631056
75ohanap**********54D7257552562
76myrtue***********54D7740801070
77advent**********54D8536631091
78comprehens******************54D7758601067
79chihe********54D84424810100
80urfirsth*************54D7752681067
81nhf*****54D67386810100
82ascen********54D8642731853
83allianc*************54D8149551874
84cvhh*****54D7940651088
85dchh*****54D6256802544
86bartlet*************53D6943651878
87hcpf.c***********53D72177026100
88bayhe********53D75445010100
89quality.he*****************53D6742831072
90elar*****53D8928801071
91maineh*********53D8031681092
92trinityhe**************53D8742801050
93comfo*********53D6948432588
94enha*******53D8440731067
95aplushome**************53D8942751843
96eohhs*******53D6735731886
97doh.******53D6925801890
98intermount*****************53D7539552580
99doh.******53D7725801091
100dshs*******53D8244681065
101health***********52D7731701085
102impac*******52D8441701847
103infinitiho****************52D6049601089
104juniper************52D6059782532
105hartford**************52D7932851850
106comple**********52D970751896
107concierg*************52D8744651848
108stella*********52D77335810100
109homest*********52D8158551843
110accrah***********52D8343801043
111northcountry**********************52D7944702538
112assisti***********52D8947781819
113amber********52D6439703554
114upm*****52D7446601080
115texasange**************52D7954651050
116beyondfai**************52D970801096
117hcavir*********52D87206510100
118homean***********52D7644601079
119adorati************51D7926651093
120homecareass********************51D89181002526
121hospice************51D6048701072
122aaas******51D79274820100
123homehelpe**************51D5453611876
124sral******51D8328851057
125arh****51D8712801085
126mymic*********51D7238631085
127athomec*************51D7161651831
128thek******51D7441631867
129vanderb*************51D72225820100
130abili*********51D7734452589
131aurorah*************51D7542552562
132cheyenn*************51D7133681085
133caregi***********51D5929803359
134compa********50D910801881
135amazingca**************50D7648501070
136kansash*************50D7447852512
137bestc*********50D7940701842
138bene*******50D6457651056
139burdhom***********50D9227701056
140phhc*******50D8437501080
141citycou*************50D6243601878
142chistale**************50D74364810100
143mount*********50D7034731073
144angels**********50D9248551830
145angelhome**************50D8129851838
146evergre************50D7922701085
147dchsy********49F8331801835
148lhcgr*******49F7649502542
149griswo**********49F8944652514
150ahhch*********49F6250801040
151mcla*******49F6436801850
152maineg**********49F6454581059
153elmira**********49F6459501064
154allca*********49F7547561062
155primaryhe**************49F7943801030
156odh.o*******49F5938801853
157fairfa***********49F6432751767
158maximhe************48F8706018100
159careho**********48F8424701060
160cdphe.c***********48F62206610100
161advanced**************48F5459631839
162stjosep***********48F6757751021
163homecar*************48F7643681044
164chiheal************48F7644601050
165basin*******48F8147451059
166carey*******48F7930931025
167compl*********48F6443502067
168cchw******48F7743751820
169wwhea*******48F7427561091
170alabamapu**************47F47276018100
171losangele***************47F6234651071
172colorado**************47F860753352
173myguardian******************47F7146551055
174ahca.my***********47F7221601091
175iowaho**********47F6950652515
176baptis***********47F6740501077
177uofmheal*************47F7243681040
178loga*****47F6935531078
179merc*****47F7450501050
180oxford-h*************47F795260043
181nhca*******47F766938043
182pa.***47F67186010100
183patriot************47F6752681824
184korec********47F795655044
185outreac***********47F6170501032
186cvco*****47F6228681078
187handsathom*****************47F6048601063
188caus*******47F790732873
189aging********47F7741583324
190alaskanh*************46F5726751075
191humantouch****************46F5957751020
192hartfordhe******************46F5731731858
193kdhe*******46F59145820100
194mainein************46F7639501850
195nestan*********46F790602588
196homec********46F8943601026
197ediso********46F7916952516
198ahhc******46F6248602533
199nova*******46F7435601057
200dcheal*********46F5742581070
201location**************45F7147402539
202achhc*******45F7427661057
203cdss*******45F6232701056
204christi***********45F7741551833
205jonesco************45F674470044
206hcla*******45F5940681837
207nysh******45F6746632021
208advantageho********************45F7435552044
209advantag*************45F826651080
210georgeto**************45F7953551018
211califo***********44F5249431071
212silverlini****************44F6441751815
213homehealth*****************44F5944701036
214homehealt***************44F944801828
215adaraho************44F7130751033
216partners**************44F6144601044
217mhsm*****44F7925601056
218livingsto***************44F7541581032
219hhs.******44F5521611092
220cedars**********44F793260054
221amazin*********44F880731852
222lhh*****44F5452451058
223miraclem**************44F6931651047
224health***********43F790581092
225attent***********43F6450551031
226cmhc*******43F5732651845
227pthom*********43F6250601024
228st-cl********43F6725701047
229bgaa*******43F5532352582
230mashom*********43F6950601021
231chhcc********43F6951551813
232northernl**************43F5932581067
233frh*****43F7217581073
234essenti***********43F6944601031
235tnqua********43F4741651848
236dlp.ve*********43F4523751077
237vah*****43F7912601069
238fedelta************43F890753322
239medstarfa****************43F5629651062
240spectr*********42F7915601057
241mdhome**********42F873731836
242ilhom*********42F4037412575
243allegia*************42F7234651030
244homecare*************42F8431581023
245wyoming************42F5905820100
246greatri*************41F6920581058
247vnac*******41F6231731026
248valley**********41F6424681045
249ohioh*********41F573740080
250mbih*****41F620681873
251hhca******40F6637501035
252quee******40F596801060
253iahh*****40F770651067
254homecare**************40F5034601053
255virgin*********40F810801830
256wvumed*********40F6433581036
257proheal***********39F4756381043
258alliancef****************39F6221431859
259dph.il**********39F694651064
260nmh*****39F8410551046
261hha*****39F5530781020
262bestch***********38F6238481031
263mhcc.m***********38F3731561063
264vmth*****38F5739501819
265mycari**********38F840781023
266seiuh*********37F4735531043
267homecar*************37F5249501013
268chfs*******37F458531090
269dphhs*******37F4210751062
270caren*********37F423275283
271phs****37F770551058
272waypo*********37F6215751024
273caresout*************37F4244551033
274athomeh***********37F5828501832
275lifes*********37F5932501033
276web.nlr***********36F691501067
277carefo**********36F402375363
278in.***36F445031843
279southern**************36F5940451019
280caremi**********36F422675283
281vnav*****36F596125024
282carefor***********35F550501868
283careu*******35F550501868
284health***********34F720632020
285carecon************34F421975283
286arca*******34F572143060
287kupunac*************34F653635032
288carene**********34F421975283
289pahom*********34F4929601021
290careal*********33F550501068
291carear*********33F550501068
292carene***********33F421575283
293oreg******33F1583151520
294careco**********32F421275283
295them******32F500431075
296profiles**************32F570631038
297careforc*************31F42075363
298careil**********31F42075363
299careat***********31F3519401060
300carenort*************31F42075363
301careo*******31F42075363
302entru********31F640501041
303carevi**********31F42075363
304virginiah****************31F444430033
305caremis************30F42475283
306carewes*************30F40375283
307carear**********29F40075283
308cthealth**************29F490551830
309carege*********29F42075283
310carein*********29F42075283
311carei*******29F42075283
312carek*********29F40075283
313caremass*************29F42075283
314mn.***29F127215040
315careok**********29F42075283
316carefo***********29F42075283
317carepen*************29F42075283
318carete***********29F42075283
319carewas***********29F40075283
320carewi***********29F40075283
321cahhc*******28F500701014
322myageless**************28F540501035
323brownh*********28F1563151520
324kshom*********26F450601019
325michi*******25F1550151520
326thehomec**************25F58030046
327homeca**********23F2716331033
328healt********23F1538201520
329danea*******23F1545151520
330medic*******22F25300060
331dhhs*******21F1536151520
332dhs.******12F1000067
333pennme**********11F0300020

Frequently Asked Questions

What is the average AISO score for home health websites?

The average AISO score for home health websites is 46 out of 100. This is based on a scan of 333 sites in the healthcare industry. The score combines five dimensions: SEO (69), readability (34), engagement (64), AEO (16), and WCAG accessibility (55).

How do home health websites perform on accessibility?

The average WCAG score is 55 out of 100. Many home health websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are home health websites ready for AI search engines?

Not yet. The average AEO score is 16 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 47% of home health sites have no schema markup at all.

What is the biggest weakness for home health websites?

The weakest dimension is AEO, with an average score of just 16. This represents the area where home health websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Home Health Website Score?

The average home health website scores 46/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
← Back to all industry reports
Home Health Website Audit Report - AISO Studio | AISO Studio