A
AISO Studio

Is your hvac website keeping up? Here's what the data shows.

HVAC Website Audit Report

We scanned 396 hvac websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Home Services · Sample size: 396 sites · Scan date: March 14, 2026

Overview

The hvac industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 396 sites is just 52 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for hvac sites is SEO, with an average of 81. The weakest area is AEO, at just 19. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 52, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 35% of hvac websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

52

AISO Score

81

SEO

39

Readability

72

Engagement

19

AEO

55

WCAG

Key Findings

35%

Score Below 50

A significant portion of sites need improvement.

13%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

12%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most hvac websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 396 hvac websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 52 means the typical hvac website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 19 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 13% of sites lack schema markup. 12% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The hvac industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 396 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
3
30-39
29
40-49
106
50-59
177
60-69
77
70-79
3
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
3 (1%)
C
77 (19%)
D
177 (45%)
F
139 (35%)

Dimension Breakdown

Average scores across all 396 hvac websites for each scoring dimension.

SEO
81
Readability
39
Engagement
72
AEO
19
WCAG
55

Full Results

The table below lists all 396 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the hvac space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1ascen*********72B9257953492
2freyald***********71B9557904573
3flcoast***********70B9247903893
4reshea***********69C77571002695
5thermal************69C9755853875
6tlcplu*********69C9270853857
7gorj*******69C8768703390
8govais***********68C9757852583
9rightno*************68C9752852589
10gowla*********68C75499533100
11horizon***********68C9445903882
12atlanticr****************67C69531003390
13mikebry***********67C9744733893
14callthec*************67C10054703090
15nch****67C9251853086
16manw*******67C89571002564
17brenna**********67C10046753883
18socoheati****************66C6456903592
19ajpe*******66C10055783859
20aircomfo**************65C8750802690
21besco*******65C9747853071
22althoffin***************65C6961832595
23ambientai**************65C75489026100
24leblan*********65C8943904368
25keithheati****************65C9156933348
26doyles***********65C8467732676
27carolina*************65C9450853364
28mcgee********65C9451902670
29essm******65C8654901883
30barron***********65C7747952689
31dodrill***********65C86401005350
32climateso**************65C72459528100
33standardheati************************64C8459752580
34allameri**************64C9449803370
35reliab*********64C8648851892
36diamondhea******************64C8841954656
37americanco******************64C8947683887
38waves********64C9745833071
39valley***********64C9731903085
40united***********64C8957901869
41dcach*******64C87457825100
42parker***********63C7962781092
43bestpic************63C9736903071
44fhfu******63C9231852696
45jaber********63C9747833556
46callow**********63C8955952646
47aires*******63C8954733864
48no-fr*******63C9743805044
49aksarb*********63C9750852559
50guarante*************63C9160751875
51mitche**********63C9248851880
52integri************63C8652703378
53rdhv******63C10034703888
54coastal************63C9147782683
55acute********63C84591003335
56mountai*************63C7944853580
57theweath**************62C8457901861
58moodyheating**********************62C86461002655
59prince**********62C9153902651
60aphva********62C8444733387
61gfhea********62C8763651094
62valley***********62C8061781878
63rhinohe************62C8456951855
64oregon***********62C8655951854
65check********62C7759902556
66clarkc**********61C8655952637
67fonten*********61C8932903862
68koch-*********61C9718903382
69vogelh**********61C8443903356
70axiom********61C8464851058
71atlasb*********61C80665510100
72airsyn**********61C8942753080
73bighornhea******************61C8649952652
74fl-h*******60C8265731862
75homecomf**************60C7554702580
76insightm*************60C8744613086
77reine*******60C8952952633
78youknow***********60C8956751865
79accura**********60C8645953635
80halle********60C9452901844
81airmas***********59D9448832545
82mccre********59D8642851871
83thebest************59D8945633073
84bollsc**********59D8154901853
85venteic***********59D9153601880
86airsou*********59D77367026100
87starh*******59D7758651094
88starci*********59D8654951836
89evolveac**************59D9148852547
90breez*********59D8757681081
91utah-heat**************59D9718733886
92redrockm*************59D6954751889
93commonw*************59D8441851084
94shenan***********59D7770601082
95advancedhea*******************59D8950831070
96rushhva*************58D8738953040
97modern**********58D7349832662
98thebes***********58D8252781862
99platinumh**************58D8753853818
100gac*****58D9731755041
101peterm**********58D8639851867
102phcpre**********58D9247701871
103idc-h*******58D8445853540
104signatu*************58D9141753356
105hvacb*******58D9744482389
106soha*****58D8954751066
107regan********58D7455851860
108hvacexp***********58D8962852619
109hurlb*********58D7951782558
110alaska*********57D8441801867
111dela******57D8153952623
112modernhv**************57D9460851816
113coasta*********57D970903883
114suburb***********57D9439781074
115binder***********57D9450783322
116enchantedh******************57D9440802546
117brother***********57D8940852842
118carolina**************57D8944652566
119blaze*******57D8924702691
120rober*********57D8442753850
121hanna********57D8444651093
122allameric**************57D6164851068
123precisi************57D7657801065
124hartman***********57D8968801029
125brocks***********57D7449801078
126thirdco************57D8942783340
127bethke***********57D7969631850
128united***********56D8152801060
129brownheati****************56D979753087
130diamondhe***************56D8444781859
131acof******56D8742631088
132summit***********56D7437851873
133edgert**********56D8434851870
134ymci******56D8942803335
135airbl*********56D9153901821
136efficie*************56D8945801057
137cime******56D69456810100
138metro*******56D8744781855
139calm*******56D9720781883
140family***********56D7944653069
141mymode*********56D7443701884
142menke*******56D9540553069
143airsupp***********56D7163651075
144nespol*********56D9408033100
145custo*********56D8238651891
146cwao*******56D9242801059
147integr**********56D7438851087
148clima********56D7653834115
149mutua*********56D8256601080
150donerig************56D8453781847
151waterbu*************56D8461951021
152rockyt**********56D9414903363
153salmo*********56D9436802546
154jaymec***********56D6958781859
155forwar*********56D7245751089
156graysonair****************55D8240682862
157holla*********55D924460879
158extreme*************55D8147751070
159downt********55D9015653392
160nexgenair***************55D8454731057
161matri*********55D8454501871
162hts****55D8648731062
163apexme*********55D8746601080
164thomashv**************55D9235651088
165tscse*********55D9463751026
166ajhv******55D7639801872
167beacha**********55D7654751064
168wagnerm*************55D9433901844
169a1uni*******55D8943731856
170advanced-**************55D7534753860
171todaysh************55D9022903836
172oconn********55D6954681080
173housese***********55D8953551860
174arctica*************55D8448801053
175beno*******55D8263901017
176washing*************55D8944853320
177midwest***********55D7453632564
178rmcli********55D7759481090
179premiera**************54D8743703333
180ctins********54D8943803322
181comfort***********54D8736651083
182iglo*******54D9150751831
183empir*********54D8947801832
184chapmane**************54D8934901839
185louisian*************54D8439453085
186pabstc**********54D8746551082
187callbal*************54D979702588
188mountai************54D8155701056
189keyh*******54D8149652648
190livef*********54D8238601092
191morris***********54D7982601027
192carrie*********54D7431702582
193kirkwo**********54D8638701078
194chaseheat**************54D8647801044
195complete**************54D970753883
196melto*********54D940904653
197advancedco****************54D8154751841
198bmccl********54D7445651874
199callwa*********53D7942751067
200wester*********53D8213752690
201fourseasons******************53D7947781050
202callp********53D8959751811
203bestser*************53D8140651867
204valuehva*************53D7451652550
205northea*************53D8445551869
206desot********53D7930701883
207modernm***********53D870833878
208topah*******53D8943703820
209mcclu********53D7920752089
210leeco*********53D8754552637
211gotsha**********53D7953631060
212brennan***********53D89391001026
213nexairho**************53D8438651864
214southl*********52D7278601026
215tempte***********52D7921751882
216snyde*******52D8146802817
217kenno*********52D8934852524
218advance*************52D8954651039
219climateca**************52D7446831836
220thelync************52D7438601090
221rob-*******52D94151001050
222libert**********52D7634631088
223greatpla**************52D8157551054
224texascomf**************52D7457731833
225quality***********52D8448601850
226kosmah**********52D7954581058
227lenn******52D8131651879
228coolai***********51D79394110100
229georgesh*************51D7458551850
230ncmc*****51D7229731088
231eastern*************51D7621951850
232acea******51D970702587
233gelina*********51D8711731882
234hvacs*******51D775840088
235mccror**********51D7142602563
236aircomfor**************51D8126731869
237superior**************51D9431702829
238activeh*************51D8636551081
239mainlin************50D8940601054
240ctair********50D8925802633
241goen*******50D7633703540
242blade*********50D6959551057
243craig********50D8442752518
244homecomfo****************50D8936753312
245hawaiiair****************50D7145901029
246airpro***********50D840782685
247jbhv******50D695755070
248dirigom*************50D6053731841
249constell*************50D9436851021
250pront*********50D6245652554
251doleheat*************50D8239781040
252claus*********50D7246601070
253dwsn*****50D840752684
254legend**********50D7149551069
255shawse**********50D7946631055
256hurck*******50D8927751847
257csih*******50D8150651045
258jpshe********49F5967501054
259mooreh**********49F6936681073
260majorh**********49F943185256
261emerge***********49F7949551053
262smith*******49F920702575
263hvacse**********49F8451651030
264aircon**********49F8235481082
265calla*********49F8433551075
266rheempro**************49F8440701042
267controll*************49F925560203
268georgeshea******************49F7640851819
269bearshom**************49F7457751020
270barke*********49F6656601053
271stephe**********49F694650881
272truste**********49F7232701070
273cpiplu*********49F972833338
274advantag**************48F8734851020
275aircos**********48F890853344
276allameric****************48F6152551067
277califo**********48F5851501080
278unicol*********48F9225603033
279harpcan***********48F8925701839
280chiar*********48F8950551034
281a1hea********48F860902648
282fellowshiphe**********************48F7424631083
283kbcom*********48F840701890
284mbm*****48F6440651068
285aircon*********48F8450602511
286wickedc***********48F8938551053
287alpine***********48F890833344
288lebano*********48F6444651058
289coolm********48F8735731822
290hvacof*********48F764850070
291mister*********48F6753581838
292coolin***********47F7927551078
293stadtl**********47F7353751013
294owensco***********47F8123551080
295apoll********47F7447681029
296afg*****47F8130551068
297superc***********47F7743702511
298conwa*******47F8426801036
299music********47F7153551045
300vhv****47F7642601050
301vtene*******47F674390188
302hvacspeci**************47F7436751829
303bobshe*********47F6942751829
304cmhea********47F8942701019
305mtnwes*********47F7115751872
306lincol**********46F816801069
307altro********46F7449501043
308justcal*************46F8923851022
309sharonshe***************46F890701873
310trium********46F892751862
311arist*******46F7930651050
312okatmec***********46F8615902515
313backcountr*****************46F6722601087
314ebelu********46F7950601815
315mvh*****46F970901836
316arrowhe***********46F6938801818
317pr.secu************46F8238601043
318admor********45F8637701018
319summi*********45F6937751035
320whale*********45F7642551043
321myeli*********45F7157501029
322sunte*********45F8237751013
323fogels***********45F5740801038
324hvaci*********45F6651681023
325arcm*******45F6646581832
326bluefo*********44F890752539
327ancho*********44F8446551019
328centralhea****************44F6650681021
329locati***********44F8939551020
330hershey*************44F675248845
331salmonm*************44F763550065
332tran*****44F5138501871
333ffhitc*********43F940702532
334bryant**********43F7229431073
335brother************43F7448501027
336tempr********43F7147651012
337highmou*************43F7452501018
338hvacbo***********43F894851032
339texasair**************43F820651080
340valley**********43F6424681057
341hvacsol************43F5642601050
342shumatem*************42F6726551058
343diversi************42F7245351835
344newyork************42F4261601030
345comfort*************42F6740651023
346stine*********41F7021631045
347asoh*******41F6535431058
348bellbr**********41F7433701012
349getzs*********41F793863109
350arcti*******41F7425701024
351gsph*******41F824601063
352infini***********41F820783018
353bestvir*************41F790601072
354airdy*********40F6947501510
355cbhv******40F940681829
356coscoh*********40F584768109
357premi********40F7922701016
358accut*********40F8921631014
359maryla***********40F943801013
360snellin************40F661651078
361ediso*********40F7441501018
362happyh*********40F91375256
363busine***********40F6131601039
364georgeands******************39F664858017
365patriotmec****************39F6419651041
366mtview***********39F811860040
367cullu********39F848801013
368peakmec*************39F94670186
369southe**********39F8725401033
370onehourh*************39F6830481043
371colora**********38F692968108
372yuhan********38F8128551012
373christ***********38F840751818
374hvac-un***********38F760751038
375advanced*************38F840781815
376woodmane**************37F4720581062
377pr.tempd*************37F741065045
378mitchella****************36F7017681016
379goblu*********36F6233481022
380appalachi****************36F571731053
381libertyhv**************35F6917531026
382hvac******35F3744501029
383oldac*******35F4232651027
384chapman***********34F7415581012
385prudent***********34F65424084
386thaye*********34F4726651022
387base******33F760451044
388arizon**********32F472430071
389elite-m*************32F520601644
390proc*******31F740551516
391ablec*********31F490501058
392bldm******31F5410501037
393withor*********29F640502015
394centur*********28F273360103
395complet***********27F342835042
396hbmha********15F1515101520

Frequently Asked Questions

What is the average AISO score for hvac websites?

The average AISO score for hvac websites is 52 out of 100. This is based on a scan of 396 sites in the home services industry. The score combines five dimensions: SEO (81), readability (39), engagement (72), AEO (19), and WCAG accessibility (55).

How do hvac websites perform on accessibility?

The average WCAG score is 55 out of 100. Many hvac websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are hvac websites ready for AI search engines?

Not yet. The average AEO score is 19 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 13% of hvac sites have no schema markup at all.

What is the biggest weakness for hvac websites?

The weakest dimension is AEO, with an average score of just 19. This represents the area where hvac websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR HVAC Website Score?

The average hvac website scores 52/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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