What is the biggest weakness of immigration websites?

The biggest weakness for immigration websites is AEO, with an average score of just 17 out of 100. This means most sites in this vertical have significant room for improvement in this area.

Immigration Website Audit Report - AISO Studio

Overview

The immigration industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 275 sites is just 49 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for immigration sites is SEO, with an average of 77. The weakest area is AEO, at just 17. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 49, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 49% of immigration websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

AISO Score

SEO

Readability

Engagement

AEO

WCAG

Key Findings

49%

Score Below 50

A significant portion of sites need improvement.

24%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

13%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most immigration websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 275 immigration websites, here's what stands out most. These are the three most important points from the data.

Most sites score poorly overall. An average AISO score of 49 means the typical immigration website misses more than half of what modern search and AI systems look for.
AEO is the weakest link. At just 17 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
Basic technical issues are widespread. 24% of sites lack schema markup. 13% have no Open Graph tags. These are quick wins that most sites have not addressed.

Bottom line: The immigration industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 275 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

105

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

35 (13%)

105 (38%)

135 (49%)

Dimension Breakdown

Average scores across all 275 immigration websites for each scoring dimension.

SEO

Readability

Engagement

AEO

WCAG

Full Results

The table below lists all 275 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the immigration space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	us-i******	68	C	89	41	90	52	78
2	usimm*********	67	C	94	39	100	61	44
3	lawyer*********	66	C	97	40	80	38	87
4	immigr***********	66	C	89	56	88	53	38
5	jangat***********	66	C	92	48	85	26	88
6	gaston***********	65	C	89	52	95	33	54
7	elliott************	65	C	84	58	80	18	95
8	cgla*******	65	C	97	41	80	33	88
9	helmer*********	65	C	97	45	76	25	95
10	fuerza***********	64	C	83	66	90	18	64
11	shahee***********	64	C	94	33	90	33	82
12	kktp*******	63	C	94	41	100	33	52
13	rossan**********	63	C	91	54	95	18	58
14	pwsco*********	63	C	97	28	85	25	100
15	foleyla************	63	C	94	60	80	18	63
16	carlson************	63	C	88	30	90	40	76
17	mazaher************	63	C	91	48	93	26	63
18	milla*********	62	C	94	40	100	33	42
19	pistonand***************	62	C	97	36	70	30	93
20	gozel*******	62	C	97	32	95	33	59
21	ibfl******	62	C	94	33	90	33	72
22	vanderwal****************	62	C	84	46	85	25	78
23	law-m*******	62	C	84	36	100	33	64
24	themodi***********	62	C	94	44	90	33	50
25	vontra*********	62	C	92	46	75	18	90
26	newfr*********	61	C	97	55	60	25	75
27	aparicioim****************	61	C	86	43	95	26	58
28	egmle*******	61	C	89	33	100	25	68
29	fatem********	61	C	91	41	95	18	64
30	arizonai**************	60	C	92	21	80	40	85
31	mayest*********	60	C	94	39	95	26	47
32	immigrat*************	60	C	92	22	80	35	86
33	attorney**************	60	C	97	16	85	25	94
34	atlfamilyi*****************	60	C	87	40	70	20	94
35	vasque**********	60	C	100	32	60	30	92
36	brooks***********	59	D	89	49	90	33	31
37	mecham***********	59	D	84	47	70	10	93
38	circlin*************	59	D	94	31	90	18	71
39	thetexa*************	59	D	94	43	90	25	41
40	utahimm************	59	D	92	41	65	18	90
41	carmanf************	58	D	94	45	90	25	32
42	michigan*************	58	D	77	43	80	18	79
43	hassonl*************	58	D	94	46	75	25	50
44	cfbl******	58	D	89	33	80	25	73
45	shihabimm****************	58	D	86	46	95	18	43
46	oia.*******	58	D	80	44	53	25	100
47	aftali*********	58	D	92	24	80	18	90
48	lotfi*********	58	D	86	51	70	18	71
49	johnson************	57	D	84	36	73	10	100
50	muradim*************	57	D	84	37	80	10	88
51	ctpo******	57	D	94	44	80	34	26
52	bridg*********	57	D	94	43	70	25	55
53	alohaim*************	57	D	69	56	90	26	39
54	susanh*********	57	D	92	21	78	18	94
55	familia***********	57	D	91	57	83	25	21
56	murray**********	57	D	89	26	90	33	56
57	zspa*******	57	D	74	45	75	10	95
58	landerhol****************	56	D	81	46	85	18	49
59	shane*******	56	D	76	47	90	40	22
60	immigr*********	56	D	91	36	100	26	25
61	johannah*************	56	D	87	17	90	10	94
62	nvba*****	56	D	72	68	80	18	30
63	njimmigra****************	56	D	71	67	60	18	65
64	immigra*************	56	D	84	52	80	10	56
65	nnleg*********	56	D	76	39	65	25	89
66	lawit*******	56	D	89	26	90	25	60
67	c-law********	56	D	86	56	95	10	28
68	shipimm************	56	D	94	34	90	26	37
69	immigration******************	56	D	84	47	80	18	50
70	dcba*****	56	D	77	30	85	10	91
71	dmra*******	56	D	89	50	75	28	36
72	immigration*******************	55	D	82	35	85	28	50
73	immigrat**************	55	D	87	45	80	18	43
74	solutio*************	55	D	91	50	73	40	13
75	paulod***********	55	D	77	33	75	10	93
76	laitur**********	55	D	89	41	70	18	60
77	emsy*******	55	D	86	36	90	18	50
78	markja***********	55	D	74	58	68	10	70
79	foster**********	55	D	89	32	95	10	56
80	sethlu***********	54	D	86	34	75	25	52
81	bkrl******	54	D	72	45	80	10	69
82	rudmanw***********	54	D	75	22	95	10	86
83	immigrat**************	54	D	94	32	65	18	73
84	burnettl*************	54	D	87	46	55	10	82
85	pcbla*********	54	D	97	9	70	25	92
86	aliimmi***********	54	D	66	62	50	10	88
87	stumpim*************	54	D	86	44	70	10	67
88	atg.******	54	D	80	32	70	17	82
89	seattle-i**************	54	D	69	55	75	10	63
90	immigrat**************	54	D	82	27	80	25	67
91	capla********	53	D	79	52	73	18	43
92	bullan***********	53	D	78	43	75	25	44
93	abogada***********	53	D	76	59	85	10	30
94	nkemimmi**************	53	D	79	27	80	10	85
95	main*****	53	D	55	48	51	25	100
96	motio********	53	D	84	47	70	20	44
97	wilde********	53	D	84	52	80	26	15
98	nation**********	52	D	92	26	85	18	42
99	visam*********	52	D	86	41	75	25	29
100	fayette************	52	D	72	20	68	20	100
101	cochra*********	52	D	90	25	68	30	56
102	hbmla********	52	D	84	49	80	18	23
103	midwe********	52	D	97	40	70	10	44
104	hdjon*********	52	D	82	44	65	10	67
105	getgo********	52	D	94	7	90	40	34
106	tnpass***********	52	D	87	31	85	18	42
107	elmore**********	52	D	82	27	68	10	90
108	ciraco*********	52	D	79	32	85	18	50
109	lojm*****	52	D	94	27	85	10	47
110	woog*******	52	D	77	42	60	10	80
111	prizan*********	52	D	74	47	80	10	50
112	sarpa********	52	D	82	39	85	10	46
113	gregoireim****************	52	D	89	43	78	18	31
114	ozmen********	52	D	82	49	45	0	93
115	amaryll*************	52	D	76	51	63	10	63
116	rmle*******	52	D	94	20	75	35	43
117	visa-********	51	D	82	42	65	33	31
118	internatio******************	51	D	45	48	65	10	100
119	pento********	51	D	74	39	90	18	33
120	lairdc*********	51	D	84	34	65	10	72
121	tnimmi***********	51	D	74	47	83	18	28
122	cueval**********	51	D	81	63	75	10	16
123	burlin**********	51	D	60	18	75	20	100
124	mblawo*********	51	D	69	31	68	18	82
125	eastbr***********	51	D	76	31	70	25	60
126	visale**********	51	D	84	31	90	26	24
127	crumbl*********	50	D	84	33	75	26	31
128	hr.u*******	50	D	64	33	58	10	100
129	hocker***********	50	D	85	50	55	10	53
130	jybenn**********	50	D	81	31	58	10	80
131	internatio****************	50	D	64	34	60	10	100
132	cc-n*****	50	D	79	44	65	10	56
133	lodj*****	50	D	77	48	75	10	38
134	makila*********	50	D	82	24	73	10	73
135	saadz*********	50	D	91	35	85	10	28
136	diir*****	50	D	65	15	80	18	90
137	vacatec*************	50	D	84	46	65	25	22
138	dewi*****	50	D	92	20	85	30	23
139	humphr***********	50	D	81	40	55	10	73
140	iss.w*******	50	D	67	36	40	25	100
141	solan*********	49	F	82	45	75	18	15
142	sharma-************	49	F	71	41	75	10	47
143	libertyl*************	49	F	72	21	71	18	80
144	bgjatt**********	49	F	82	18	80	10	64
145	ilc*****	49	F	64	53	70	18	33
146	immigrat**************	49	F	69	39	60	18	67
147	fuhrim*********	49	F	79	38	85	18	21
148	laws*****	49	F	91	32	60	25	36
149	brown-im*************	49	F	91	6	75	18	70
150	picl******	49	F	79	46	75	18	21
151	nationalimm*******************	49	F	59	47	75	25	33
152	catholicch*****************	49	F	79	26	83	18	44
153	hajar*******	49	F	84	17	73	10	73
154	hassa*********	49	F	79	30	60	10	79
155	wisdel*********	49	F	69	26	63	18	86
156	frago*******	49	F	76	28	65	10	76
157	guns*******	48	F	89	0	80	18	71
158	georgia************	48	F	66	34	58	10	85
159	schwinda**************	48	F	76	33	55	10	79
160	mesa*******	48	F	64	41	60	10	70
161	nc-immigra*****************	48	F	87	28	60	18	50
162	soarl********	48	F	66	29	68	10	78
163	pardol**********	48	F	89	18	80	10	53
164	ciri******	47	F	76	13	75	10	77
165	ailov********	47	F	89	36	70	10	30
166	elpo*******	47	F	86	23	70	10	53
167	gmhl******	47	F	84	17	68	10	67
168	imla*****	47	F	81	26	80	10	39
169	montana***********	47	F	77	26	50	10	85
170	cristina*************	47	F	81	27	85	18	22
171	rivasas************	47	F	89	0	90	25	44
172	immigratio****************	47	F	62	27	60	10	90
173	legal*********	47	F	77	33	50	18	67
174	bestla*********	46	F	89	24	50	0	82
175	law.u*******	46	F	59	33	73	10	63
176	h1b****	46	F	69	37	55	10	67
177	immigra************	46	F	89	33	65	10	36
178	srtf*******	46	F	84	26	70	18	33
179	jenningsi**************	46	F	65	20	70	18	70
180	buhlert************	46	F	87	33	73	10	22
181	eastbay***********	45	F	64	34	50	10	81
182	denverimmi*****************	45	F	67	16	78	10	64
183	illinoisim*****************	45	F	76	17	75	10	54
184	idahoimmi**************	45	F	84	31	50	35	26
185	pierce**********	45	F	74	2	65	18	89
186	lafont***********	45	F	84	38	48	10	47
187	landi********	45	F	74	28	65	10	56
188	jackso**********	45	F	86	11	70	10	57
189	ginsbu***********	45	F	81	30	65	0	55
190	washin***********	45	F	61	57	60	10	33
191	helmimm************	45	F	61	37	50	10	80
192	lawyers.l**************	44	F	84	0	60	10	85
193	attorney*************	44	F	84	37	60	0	42
194	akij*****	44	F	62	22	85	10	46
195	dcusimmi**************	44	F	69	48	60	10	27
196	attorneyge******************	44	F	77	0	65	10	90
197	monter**********	44	F	57	49	58	10	45
198	isb.i********	44	F	67	0	75	10	91
199	gresksi***********	44	F	60	33	51	10	75
200	hopeimm************	44	F	76	30	65	20	26
201	fordmu***********	44	F	81	26	73	10	31
202	jatkinso**************	44	F	59	30	50	10	82
203	wilner***********	44	F	79	23	60	18	47
204	edgertoni**************	44	F	63	45	60	10	42
205	ndcou*******	44	F	37	52	60	10	67
206	floyd*******	44	F	86	25	75	10	22
207	jcbju*********	43	F	77	32	70	18	11
208	kcimmig*************	43	F	67	11	70	10	69
209	martinezi**************	43	F	52	60	35	10	55
210	maineimmigr******************	43	F	64	30	53	0	80
211	mannl*********	43	F	61	47	60	10	35
212	commer*********	43	F	67	5	61	10	92
213	dyerimm************	43	F	69	35	58	0	57
214	wvlawye*************	43	F	59	40	58	10	50
215	ona.co**********	42	F	60	4	58	10	100
216	andrad**********	42	F	62	23	80	18	31
217	dwors*********	42	F	94	0	80	25	16
218	rivermtni**************	42	F	82	24	50	10	50
219	davidwa************	42	F	64	34	66	10	38
220	goel*******	42	F	84	0	55	10	78
221	fayad*******	42	F	89	0	73	25	28
222	law.*******	42	F	49	17	63	10	91
223	ostroml************	41	F	69	15	60	10	61
224	criso*******	41	F	69	14	80	18	29
225	pirc*******	41	F	47	39	60	10	50
226	immigrant***************	41	F	67	17	53	0	83
227	waynes***********	41	F	77	8	70	17	38
228	dins*****	41	F	82	0	53	10	82
229	imm-de*********	41	F	47	37	48	18	60
230	wiilaw*********	41	F	56	25	58	10	69
231	youralaba***************	40	F	52	41	58	10	39
232	legalque*************	40	F	87	0	70	10	41
233	ccom*******	40	F	74	10	80	10	28
234	welcom*********	40	F	67	30	75	10	13
235	vermontleg*****************	40	F	74	21	45	10	60
236	bothfel************	40	F	71	34	40	10	47
237	sumnerim*************	40	F	79	0	75	10	50
238	novaimmigr****************	40	F	69	34	45	10	42
239	oca.a*********	39	F	54	11	50	10	90
240	lawyer**********	39	F	77	0	85	18	17
241	immigrat**************	39	F	67	0	48	10	94
242	iowa*******	39	F	61	12	60	10	64
243	butz******	39	F	61	5	50	10	91
244	globa*********	39	F	40	14	50	10	100
245	crowle**********	39	F	79	11	80	10	18
246	evansl*********	39	F	72	33	58	10	15
247	holmanim*************	39	F	42	41	48	10	57
248	murphy***********	39	F	64	14	78	26	15
249	imml******	38	F	57	16	60	10	57
250	benjamina****************	38	F	86	0	70	25	11
251	martinezi**************	38	F	64	29	30	0	82
252	thecaroli**************	38	F	71	18	66	10	24
253	woodsf*********	38	F	71	0	50	10	78
254	knimmig*************	37	F	77	34	40	0	36
255	insv*******	37	F	42	29	60	10	50
256	charlo**********	37	F	66	0	90	18	17
257	imwo******	37	F	79	4	65	26	14
258	immigrati***************	36	F	54	0	50	10	87
259	robri*********	36	F	66	17	50	10	42
260	flori*********	35	F	57	7	80	10	27
261	immigr**********	35	F	66	21	50	18	21
262	global***********	35	F	47	1	53	10	85
263	sdvfp********	35	F	73	0	75	10	21
264	kirtonm***********	35	F	66	18	50	10	32
265	inxl******	34	F	64	0	60	10	50
266	athar********	34	F	67	10	55	10	33
267	sbn*****	34	F	54	0	63	25	38
268	mcvp*****	34	F	54	17	55	10	40
269	grossm***********	33	F	66	0	75	18	10
270	jgonza**********	33	F	59	23	58	10	14
271	carrasq************	33	F	54	4	80	10	19
272	lewis-**********	27	F	42	1	63	10	25
273	theadvocate*******************	20	F	15	32	15	15	20
274	isss.********	20	F	15	32	15	15	20
275	ailal*********	18	F	22	9	18	8	44

Frequently Asked Questions

What is the average AISO score for immigration websites?

The average AISO score for immigration websites is 49 out of 100. This is based on a scan of 275 sites in the legal industry. The score combines five dimensions: SEO (77), readability (31), engagement (71), AEO (17), and WCAG accessibility (57).

How do immigration websites perform on accessibility?

The average WCAG score is 57 out of 100. Many immigration websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are immigration websites ready for AI search engines?

Not yet. The average AEO score is 17 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 24% of immigration sites have no schema markup at all.

What is the biggest weakness for immigration websites?

The weakest dimension is AEO, with an average score of just 17. This represents the area where immigration websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO checks meta tags, schema markup, headings, and other signals search engines use to crawl and index pages.
Readability looks at sentence length, word complexity, and plain language. Higher scores mean easier reading.
Engagement counts headings, lists, bold text, images, and other elements that make content easy to scan.
AEO checks if AI engines can find and cite the content. It looks for FAQ sections, direct answers, and structured data.
WCAG tests for color contrast, alt text, ARIA labels, and proper HTML. It follows the W3C accessibility guidelines.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Immigration Website Score?

The average immigration website scores 49/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit