What is the average AISO score for insurance websites?

The average AISO score for insurance websites is 50 out of 100, based on a scan of 346 sites. This score combines SEO, readability, engagement, AEO, and WCAG accessibility ratings.

How do insurance websites perform on accessibility?

The average WCAG accessibility score for insurance websites is 62 out of 100. According to the W3C, websites should meet at least WCAG 2.1 Level AA standards. Many insurance sites still lack basic requirements like alt text, proper contrast ratios, and semantic HTML.

Are insurance websites ready for AI search engines?

Most insurance websites are not well-optimized for AI answer engines. The average AEO score is 19 out of 100. Common issues include missing structured data (31% of sites), lack of FAQ sections, and no direct-answer formatting.

What is the biggest weakness of insurance websites?

The biggest weakness for insurance websites is AEO, with an average score of just 19 out of 100. This means most sites in this vertical have significant room for improvement in this area.

Insurance Website Audit Report - AISO Studio

Full Results

The table below lists all 346 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the insurance space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	greatf**********	67	C	100	39	90	30	91
2	oconno*********	67	C	95	55	65	30	100
3	infusei************	67	C	91	43	71	50	89
4	mercury*************	66	C	97	45	80	38	77
5	dewarinsu***************	65	C	87	53	75	30	89
6	blackw**********	65	C	92	36	83	34	93
7	gaudette**************	65	C	94	28	76	50	90
8	iibar*********	64	C	87	40	80	28	100
9	morrison*************	64	C	81	51	80	38	78
10	eberleins****************	64	C	97	23	76	50	90
11	coleha**********	64	C	87	60	65	18	100
12	insuranc**************	64	C	94	26	75	50	92
13	pinnaclei****************	64	C	80	57	65	30	100
14	pickett*************	64	C	91	24	78	50	92
15	northwyom****************	64	C	84	67	60	25	89
16	mapf*****	64	C	95	49	68	38	80
17	trinity************	63	C	94	28	68	50	90
18	cardinalin****************	63	C	89	58	85	18	67
19	jaffery*************	63	C	94	30	68	50	89
20	tdi.t********	63	C	65	68	63	25	100
21	salzberg*************	63	C	87	33	85	33	89
22	countrys*************	62	C	87	27	85	33	94
23	leav*******	62	C	77	47	80	18	100
24	mapfrei************	62	C	92	33	80	38	80
25	chiag********	62	C	94	22	71	50	92
26	nixon*******	62	C	92	24	71	50	90
27	libert***********	62	C	90	34	63	38	100
28	ssin*****	62	C	79	59	65	18	100
29	prairiel*************	62	C	94	24	68	50	90
30	tegeler*************	62	C	89	27	71	50	91
31	franko***********	61	C	92	57	63	30	65
32	clarkin***********	61	C	92	43	78	28	69
33	riogra**********	61	C	79	71	75	10	70
34	mccollumin*****************	61	C	82	53	65	18	100
35	grandsl************	61	C	89	23	68	50	90
36	martins-*************	61	C	86	26	68	50	90
37	crowle***********	61	C	87	48	65	18	100
38	alliso***********	60	C	89	18	71	50	92
39	randall***********	60	C	79	64	58	18	88
40	moody*******	60	C	92	45	70	18	83
41	ilinsura*************	60	C	87	33	85	18	91
42	elling***********	60	C	84	58	65	25	73
43	keatin***********	60	C	92	48	65	10	100
44	lakearea*************	60	C	74	67	85	18	55
45	alle*******	60	C	74	57	80	25	68
46	superiorin*****************	60	C	89	14	78	50	89
47	okcinsura**************	60	C	84	42	85	30	67
48	gnwi*****	60	C	89	32	80	25	90
49	locations***************	60	C	89	38	80	45	50
50	tisi******	60	C	89	43	75	25	78
51	sholle***********	60	C	87	29	83	25	89
52	tspe******	60	C	89	66	90	18	27
53	pioneerins****************	60	C	76	54	80	18	80
54	idahoinsu****************	59	D	94	11	68	50	89
55	altors*********	59	D	84	23	85	33	83
56	insurance***************	59	D	87	50	68	25	67
57	charlesri****************	59	D	85	29	80	28	89
58	fisch*********	59	D	91	15	68	50	89
59	allnevad**************	59	D	79	63	90	10	50
60	colby-*********	59	D	97	0	90	33	98
61	fumain***********	59	D	92	0	83	50	90
62	iaofo*******	59	D	89	42	80	58	22
63	zelanoi************	59	D	70	56	78	10	90
64	keystone*************	59	D	79	53	65	18	90
65	centervi*************	59	D	94	12	71	50	89
66	pnwinsur*************	59	D	77	63	80	30	38
67	integrit**************	58	D	82	41	70	25	80
68	commonwea****************	58	D	76	69	60	10	76
69	hmi*****	58	D	76	46	80	18	78
70	protecte**************	58	D	76	39	73	18	100
71	mcard*********	58	D	84	26	75	33	88
72	nfld*******	58	D	87	45	70	10	90
73	leoinsur*************	58	D	74	44	75	18	90
74	nj.***	58	D	72	50	60	18	100
75	myallianc**************	58	D	84	51	65	10	89
76	gia-c*********	58	D	86	9	76	50	89
77	okinsur*************	58	D	74	54	65	18	89
78	massey-*************	58	D	94	1	76	50	92
79	insure*********	58	D	89	35	85	41	39
80	cliffin***********	58	D	79	54	65	10	88
81	alpinei************	57	D	87	31	80	26	70
82	hawaii*********	57	D	92	16	75	33	88
83	keslari************	57	D	76	52	65	28	69
84	ghtins**********	57	D	81	57	58	10	86
85	pinnacl***********	56	D	74	57	58	10	88
86	akqu*******	56	D	86	6	71	50	89
87	scict*******	56	D	74	62	68	10	67
88	statew*********	56	D	81	52	80	26	36
89	tri-cou*************	56	D	62	47	68	25	87
90	cogswell*************	56	D	69	49	75	18	75
91	gaulini************	56	D	76	55	60	10	89
92	barret***********	56	D	79	43	60	10	100
93	turnbaug**************	56	D	69	71	68	10	60
94	mosai*******	56	D	89	49	80	25	36
95	propiedad.****************	56	D	84	47	80	18	53
96	arizon**********	55	D	92	0	80	35	91
97	insurance***************	55	D	84	27	85	25	61
98	dewberry*************	55	D	79	59	60	10	71
99	william***********	55	D	82	47	75	20	50
100	mcguireins****************	55	D	74	61	60	18	64
101	morse*******	55	D	71	46	68	25	71
102	lawhona*************	55	D	74	54	58	10	88
103	aandhin***********	55	D	72	44	65	18	85
104	montan**********	55	D	81	51	55	33	55
105	prime*******	55	D	74	45	75	10	78
106	newyor*********	55	D	89	40	55	33	67
107	agenc********	55	D	76	48	75	10	70
108	central************	55	D	86	38	90	46	5
109	sorensen*************	55	D	65	46	75	10	90
110	alera*********	55	D	74	48	78	10	69
111	centralvir******************	55	D	82	52	58	10	80
112	bonag********	55	D	86	12	85	25	82
113	dunlap**********	54	D	79	48	75	10	59
114	igden*******	54	D	74	56	43	18	88
115	floridains****************	54	D	87	27	65	10	100
116	nextleve**************	54	D	79	25	73	10	100
117	grangei************	54	D	77	41	70	25	64
118	iid.i*******	54	D	82	47	43	10	100
119	relio*********	54	D	79	33	60	18	94
120	bilodeau*************	54	D	69	58	50	18	83
121	pratta*********	54	D	92	9	75	25	92
122	a-afforda****************	54	D	81	16	85	18	85
123	oakland*************	54	D	91	37	68	18	59
124	ancho********	54	D	65	41	80	18	75
125	arnol********	54	D	72	64	45	10	83
126	fullerins****************	54	D	71	44	65	18	78
127	scinsb**********	54	D	74	49	80	18	46
128	atlasin***********	53	D	77	30	75	10	90
129	illinoisin******************	53	D	82	52	50	10	75
130	jocoin***********	53	D	76	59	65	18	42
131	reneejackso********************	53	D	79	24	75	25	73
132	joyce*******	53	D	87	41	75	35	24
133	coastal*************	53	D	79	34	75	10	78
134	omegain***********	53	D	87	47	60	30	37
135	salemin***********	53	D	89	12	78	25	80
136	iia*****	53	D	89	27	80	10	70
137	crossinsu***************	53	D	89	52	55	25	42
138	theinsura**************	53	D	76	52	60	10	73
139	insura**********	53	D	62	44	68	10	92
140	hhsins**********	53	D	79	35	53	18	94
141	southerncalif**********************	52	D	66	71	60	10	45
142	doi.i********	52	D	77	25	85	18	62
143	bvi*****	52	D	64	71	68	10	42
144	cove*******	52	D	59	56	58	18	75
145	choice-*************	52	D	79	53	95	10	12
146	fsc*****	52	D	67	46	70	26	54
147	wamitch*************	52	D	71	56	65	18	50
148	centrali**************	52	D	64	40	75	10	80
149	missionins****************	52	D	94	0	75	25	85
150	iswa******	52	D	72	47	65	18	63
151	alabama************	51	D	69	54	65	10	56
152	alaskaser**************	51	D	84	34	55	18	74
153	capit*********	51	D	71	41	80	10	57
154	georg*********	51	D	56	45	75	10	80
155	indiana***********	51	D	57	54	68	10	71
156	gartman*************	51	D	81	0	85	25	83
157	plymou**********	51	D	74	30	75	18	65
158	ism-******	51	D	71	34	78	25	54
159	nevad********	51	D	74	43	50	10	90
160	uiage*********	51	D	84	11	65	18	100
161	blackmon*************	51	D	59	49	80	25	40
162	hometow*************	51	D	64	50	75	10	60
163	miai******	51	D	76	36	60	10	88
164	tinnerma**************	51	D	84	10	75	25	75
165	afforda*************	51	D	77	43	65	10	67
166	insura**********	51	D	89	15	90	10	60
167	fbit*****	51	D	77	39	70	18	53
168	iias*****	51	D	64	65	43	10	75
169	shannon*************	51	D	76	62	65	10	33
170	wki*****	51	D	57	45	78	18	60
171	thornbu************	51	D	84	18	65	25	81
172	wvinsura*************	51	D	84	0	83	25	82
173	aurorai************	50	D	84	36	55	18	62
174	conne********	50	D	84	35	85	10	38
175	killio*********	50	D	79	62	58	10	35
176	infarm**********	50	D	86	45	70	18	25
177	shephe*********	50	D	81	50	65	10	39
178	comm*******	50	D	74	37	60	10	77
179	northeastne*******************	50	D	79	44	60	10	58
180	njm****	50	D	80	36	55	10	82
181	ihry*******	50	D	74	49	60	30	30
182	public*********	50	D	74	53	60	10	50
183	oregoninsu****************	50	D	69	49	68	25	35
184	pa.***	50	D	67	32	60	10	100
185	knowyo***********	50	D	69	35	75	20	54
186	texas*******	50	D	59	61	75	10	42
187	rolloin***********	50	D	74	50	80	10	28
188	wa.a******	50	D	67	66	60	18	30
189	www1.*********	50	D	82	46	80	10	26
190	lush*****	50	D	79	36	70	18	48
191	mcgheei************	49	F	89	47	60	18	28
192	jonesb**********	49	F	71	55	65	10	42
193	insura**********	49	F	60	27	75	10	91
194	insuranc**************	49	F	87	47	75	10	21
195	piain*********	49	F	67	18	68	25	86
196	kansa********	49	F	84	30	70	18	50
197	lyonsagen***************	49	F	82	32	45	25	70
198	crossa*********	49	F	74	38	60	18	62
199	prince**********	49	F	79	42	68	10	50
200	allenin***********	49	F	89	7	65	10	94
201	mtinsura**************	49	F	87	0	65	25	88
202	nein*****	49	F	67	24	50	25	100
203	davis*********	49	F	79	34	75	10	52
204	tebbet*********	49	F	64	44	85	18	29
205	brokersi**************	49	F	66	35	75	10	70
206	ashley***********	49	F	81	44	70	35	4
207	piia*****	48	F	84	39	70	25	16
208	buycolora***************	48	F	59	49	78	26	24
209	northp**********	48	F	89	0	75	25	67
210	idahofarmb******************	48	F	74	49	65	10	37
211	geic*****	48	F	77	15	58	10	100
212	myarno**********	48	F	59	48	60	10	67
213	iiam*****	48	F	84	42	75	18	14
214	insura**********	48	F	67	29	60	18	75
215	cascad***********	48	F	79	51	63	18	24
216	blackhi*************	48	F	60	43	63	10	73
217	hbinsu*********	48	F	77	37	75	10	42
218	thomasi************	48	F	84	3	60	18	100
219	singles***********	47	F	89	19	70	10	58
220	fico*****	47	F	59	49	60	18	47
221	finn-in***********	47	F	71	43	65	10	45
222	ilbi******	47	F	69	19	85	10	62
223	wrighti************	47	F	71	49	55	10	50
224	cigco*********	47	F	64	31	60	10	86
225	ohioinsur**************	47	F	89	0	65	10	94
226	america-*************	47	F	84	0	80	25	62
227	davidson*************	47	F	64	37	68	10	60
228	wickline*************	47	F	84	47	65	8	27
229	ansa*****	47	F	77	36	60	10	59
230	myprism*************	46	F	59	61	50	10	46
231	ferguso************	46	F	94	24	65	25	22
232	idoi.i***********	46	F	59	29	73	10	67
233	lafarm**********	46	F	71	27	78	18	42
234	mutualbe**************	46	F	67	42	40	10	80
235	ips-******	46	F	66	27	85	10	45
236	nyc*****	46	F	42	59	60	18	45
237	ncfb*******	46	F	64	62	50	18	30
238	oci.******	46	F	55	36	60	10	83
239	bitner*********	46	F	74	24	50	10	88
240	smartcho*************	45	F	74	30	58	10	62
241	afbi*****	45	F	74	22	78	18	39
242	childressi******************	45	F	56	69	65	10	9
243	doi.co**********	45	F	60	7	61	18	100
244	hoosierins****************	45	F	64	21	75	10	64
245	myh*****	45	F	74	0	75	10	88
246	midmoin***********	45	F	54	51	65	10	44
247	insurance**************	45	F	62	32	75	25	31
248	newmexi************	45	F	52	43	51	10	77
249	sginsura*************	45	F	56	47	75	10	32
250	bigi******	45	F	81	37	80	10	9
251	allchoi************	44	F	69	38	43	10	70
252	umia*******	44	F	37	51	53	10	78
253	thegrog************	44	F	79	31	73	10	25
254	martina************	44	F	79	30	35	23	58
255	brookst*************	44	F	79	38	70	10	16
256	jwi*****	44	F	59	43	58	10	54
257	oldkentuc***************	44	F	79	40	70	0	29
258	jhiag********	44	F	67	33	55	18	50
259	insuranc**************	44	F	79	13	78	25	28
260	michigan*************	44	F	67	26	55	10	75
261	central*************	44	F	84	21	73	18	28
262	steffe***********	44	F	64	46	50	28	30
263	palmetto*************	44	F	66	33	65	10	50
264	business**************	44	F	61	44	45	20	50
265	viza*******	44	F	64	39	65	10	40
266	imageof*************	44	F	59	47	68	10	35
267	alfain***********	43	F	67	36	60	10	46
268	shapiroin****************	43	F	74	36	65	10	30
269	peachtreein******************	43	F	60	9	70	10	83
270	hpmins**********	43	F	72	14	78	18	38
271	apex******	43	F	65	0	65	18	86
272	alliso*********	43	F	57	30	65	10	63
273	agency.n*************	42	F	77	0	55	20	77
274	myflor**********	42	F	62	26	61	10	59
275	integrityin********************	42	F	69	40	75	10	9
276	insuranc**************	42	F	75	0	55	10	91
277	dlr.******	42	F	55	34	63	10	50
278	kinne********	42	F	46	38	85	10	31
279	pic***	42	F	79	19	55	18	47
280	alinsa*********	41	F	40	43	45	0	86
281	member**********	41	F	52	27	43	10	88
282	iicin********	41	F	57	52	55	20	12
283	wexfo*********	41	F	74	0	55	18	78
284	insuranc**************	41	F	81	0	53	10	78
285	elliot***********	41	F	60	0	70	10	86
286	mmanor**********	41	F	77	0	85	33	13
287	hellman*************	41	F	63	51	58	10	16
288	newhampshire********************	41	F	57	0	65	10	100
289	orale*******	41	F	77	39	55	10	16
290	fsinsur*************	41	F	64	36	58	18	29
291	taylor**********	41	F	59	34	60	10	47
292	insuran***********	41	F	60	35	53	10	50
293	marsh*******	41	F	57	30	50	10	67
294	web.d*******	40	F	72	21	68	10	33
295	troy*******	40	F	64	46	60	10	12
296	locati***********	40	F	64	25	28	10	90
297	mymaryl***********	40	F	64	35	35	18	55
298	greatlake****************	40	F	64	30	35	10	70
299	westfiel**************	40	F	77	26	55	10	33
300	riiain***********	40	F	37	55	43	10	55
301	scc.vi**********	40	F	55	0	50	18	100
302	agents.***********	40	F	68	0	50	10	97
303	fai*****	39	F	52	47	65	10	13
304	threeriv*************	39	F	67	17	55	18	47
305	magnumi************	39	F	76	35	63	10	5
306	iiai*******	39	F	54	43	60	10	25
307	dakotain*************	39	F	66	18	50	18	50
308	dakota-*************	39	F	62	20	65	10	47
309	compario**************	38	F	62	12	48	0	88
310	abiinsur**************	38	F	61	18	75	10	28
311	oakbridg**************	38	F	81	22	55	10	23
312	farmer***********	38	F	54	36	50	10	42
313	insuranceag******************	38	F	59	21	65	25	21
314	insurance****************	38	F	42	49	50	10	35
315	ncins*********	38	F	52	32	55	10	43
316	islandi************	37	F	52	32	55	10	38
317	insuran***********	37	F	54	22	60	10	47
318	hartland*************	36	F	37	46	60	10	23
319	dbr.******	36	F	45	0	58	10	92
320	inszone*************	36	F	79	14	65	10	11
321	coloradoin*****************	35	F	56	11	75	10	27
322	franklini***************	35	F	57	0	45	10	87
323	insuran*************	35	F	62	10	50	18	44
324	boglea*********	35	F	76	0	68	10	26
325	agent.t************	35	F	74	15	55	20	8
326	vaf*****	35	F	72	29	40	15	14
327	state********	34	F	57	0	30	18	88
328	jayjense**************	34	F	59	8	70	10	30
329	mployer***********	34	F	69	0	40	18	54
330	disb*******	34	F	62	0	53	10	60
331	akcommerc****************	33	F	52	0	75	18	25
332	weaveri************	33	F	56	6	50	10	55
333	doi.******	32	F	47	26	63	10	11
334	insurance***************	32	F	64	0	55	10	38
335	bigio*********	32	F	71	1	68	10	13
336	member***********	31	F	52	17	38	10	45
337	iiab******	30	F	64	7	50	10	24
338	truste***********	30	F	69	0	58	10	18
339	nodak*******	30	F	24	30	55	10	30
340	pia****	29	F	42	9	50	18	29
341	kai*****	28	F	56	0	60	10	16
342	gibp*****	28	F	52	13	58	0	16
343	michigan*************	27	F	42	5	35	0	70
344	provide*************	22	F	47	10	40	0	13
345	iowainsur**************	21	F	30	0	58	10	9
346	ocs.******	18	F	45	0	38	0	9

Insurance Website Audit Report

Overview

Summary Scores

Key Findings

What This Means

Key Takeaways

How to Improve Your Score

Score Distribution

AISO Score Ranges

Grade Distribution

Dimension Breakdown

Full Results

Frequently Asked Questions

What is the average AISO score for insurance websites?

How do insurance websites perform on accessibility?

Are insurance websites ready for AI search engines?

What is the biggest weakness for insurance websites?

How can I check my own website's score?

Methodology

SEO (Technical Search Optimization)

Readability

Engagement

AEO (AI Engine Optimization)

WCAG (Accessibility)

How Does YOUR Insurance Website Score?