What is the biggest weakness of it services / msp websites?

The biggest weakness for it services / msp websites is AEO, with an average score of just 24 out of 100. This means most sites in this vertical have significant room for improvement in this area.

IT Services / MSP Website Audit Report - AISO Studio

Overview

The it services / msp industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 248 sites is just 52 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for it services / msp sites is SEO, with an average of 86. The weakest area is AEO, at just 24. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 52, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 32% of it services / msp websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

AISO Score

SEO

Readability

Engagement

AEO

WCAG

Key Findings

32%

Score Below 50

A significant portion of sites need improvement.

11%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most it services / msp websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 248 it services / msp websites, here's what stands out most. These are the three most important points from the data.

Most sites score poorly overall. An average AISO score of 52 means the typical it services / msp website misses more than half of what modern search and AI systems look for.
AEO is the weakest link. At just 24 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
Basic technical issues are widespread. 11% of sites lack schema markup. 5% have no Open Graph tags. These are quick wins that most sites have not addressed.

Bottom line: The it services / msp industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 248 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

130

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

1 (0%)

37 (15%)

130 (52%)

80 (32%)

Dimension Breakdown

Average scores across all 248 it services / msp websites for each scoring dimension.

SEO

Readability

Engagement

AEO

WCAG

Full Results

The table below lists all 248 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the it services / msp space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	mcnal*******	71	B	89	33	90	60	100
2	intel*******	69	C	94	35	90	53	88
3	orlan********	68	C	89	48	85	46	83
4	exig*******	67	C	100	36	90	38	83
5	runnet***********	67	C	97	50	83	30	80
6	manag*********	66	C	79	55	95	35	67
7	scarle***********	66	C	86	42	80	43	88
8	portlandma*****************	66	C	100	48	85	30	72
9	mis-so***********	65	C	97	48	90	26	71
10	core*******	65	C	94	44	95	35	58
11	the20*******	64	C	82	54	80	28	86
12	cort*******	63	C	97	27	80	35	92
13	think*********	63	C	97	55	85	18	63
14	themill***********	63	C	84	60	90	18	64
15	netef********	63	C	76	45	100	61	28
16	etec******	63	C	100	44	90	40	42
17	openap**********	63	C	92	55	70	25	82
18	andromeda-******************	62	C	86	53	85	28	62
19	gritt********	62	C	87	41	85	18	89
20	powerco************	62	C	94	51	90	50	13
21	comte********	62	C	79	45	80	45	67
22	ktconn***********	62	C	89	46	70	45	62
23	quali********	61	C	89	42	85	28	67
24	taylo*******	61	C	89	33	83	40	68
25	dayst*********	61	C	100	34	80	38	62
26	entr*******	61	C	92	28	85	18	100
27	firsts***********	61	C	81	55	90	43	28
28	ergo*****	61	C	97	27	78	28	89
29	getsy*********	61	C	94	39	90	33	52
30	itno*****	61	C	92	38	85	30	70
31	desig*********	61	C	89	36	85	18	91
32	datamax************	60	C	85	51	85	25	54
33	leapma***********	60	C	97	44	85	30	46
34	redri*******	60	C	79	41	75	33	80
35	datap********	60	C	92	34	73	18	100
36	fusionm************	60	C	94	21	90	30	77
37	stasm********	60	C	89	56	80	18	54
38	gomac********	60	C	97	33	80	30	67
39	kelse*********	59	D	92	39	90	38	38
40	nsis*******	59	D	92	21	83	25	91
41	access**********	59	D	87	38	65	18	100
42	parag********	59	D	89	25	75	50	64
43	yeoan********	59	D	89	32	70	25	92
44	tealt*******	59	D	97	14	85	18	100
45	ascen*******	59	D	92	56	68	25	56
46	consult***********	59	D	94	27	85	30	67
47	vorte********	59	D	94	28	80	18	90
48	unio.*******	58	D	90	29	85	30	64
49	tektr********	58	D	79	58	78	25	50
50	sourc*********	58	D	80	31	85	10	100
51	comtecs************	58	D	87	29	68	35	82
52	advancedbus******************	58	D	94	35	90	18	62
53	mste******	58	D	89	51	80	25	40
54	superior*************	58	D	87	31	80	18	91
55	pcgsy*********	58	D	92	25	68	30	89
56	powers***********	58	D	86	28	85	32	67
57	silico***********	58	D	89	53	68	25	55
58	advance************	58	D	89	45	85	25	46
59	managed************	58	D	89	45	85	18	57
60	intelin*************	58	D	86	41	78	18	73
61	resour***********	58	D	97	50	80	30	24
62	ccbtec***********	58	D	94	21	100	53	24
63	quantumte**************	58	D	94	44	80	25	45
64	techfo***********	57	D	89	56	78	25	28
65	your*******	57	D	95	26	78	30	67
66	tele******	57	D	94	20	85	25	77
67	exactitc*************	57	D	86	38	85	20	64
68	agjsy*********	57	D	84	43	80	26	58
69	ctms******	57	D	89	16	75	33	89
70	centrete**************	57	D	90	38	70	30	64
71	ceev*****	57	D	94	41	70	26	58
72	gon*****	57	D	84	19	78	35	88
73	bytesma***********	57	D	76	43	73	20	80
74	network1**************	56	D	97	37	90	30	25
75	chart********	56	D	91	20	85	18	78
76	tortech************	56	D	79	47	85	18	50
77	verda*********	56	D	94	45	80	43	9
78	oxen*****	56	D	97	32	90	38	21
79	esi*****	56	D	84	28	90	30	52
80	mis*****	56	D	94	31	90	25	42
81	htgi******	56	D	89	13	90	33	71
82	revolut************	56	D	100	32	78	30	42
83	image*********	56	D	94	28	95	18	50
84	917sol**********	55	D	94	27	85	25	47
85	tru*****	55	D	82	48	78	0	75
86	redkeys************	55	D	84	36	78	36	40
87	galax*******	55	D	79	42	80	25	53
88	coret*******	55	D	76	37	70	33	64
89	rutte*********	55	D	87	16	75	25	89
90	itpar*********	55	D	86	16	90	25	74
91	acisits************	55	D	89	50	78	18	38
92	itsa*******	55	D	92	35	85	25	40
93	icss******	55	D	89	30	90	30	38
94	technolog**************	55	D	80	46	65	28	62
95	tota*******	55	D	84	43	65	18	73
96	bucha*******	55	D	91	30	70	32	56
97	ancho********	55	D	79	30	75	25	78
98	mcser*********	55	D	97	37	90	30	17
99	encomp*********	55	D	97	0	90	18	91
100	integra***********	54	D	89	13	90	26	62
101	solutio*************	54	D	97	0	73	33	90
102	heimdal************	54	D	91	19	100	35	24
103	cenet*******	54	D	89	45	85	18	32
104	kansas**********	54	D	86	49	85	10	38
105	convergen**************	54	D	89	13	90	33	58
106	imi*****	54	D	97	23	60	18	88
107	white*******	54	D	91	20	90	25	54
108	clouds**********	54	D	72	17	75	33	90
109	xtekpa**********	54	D	92	13	73	18	91
110	brit*****	54	D	97	33	70	26	50
111	nge*****	54	D	89	26	85	25	50
112	advan*********	54	D	95	4	70	30	95
113	compa*********	53	D	79	54	50	10	75
114	mainstr************	53	D	86	38	73	18	54
115	helpm********	53	D	94	31	85	25	29
116	iston*******	53	D	89	17	75	18	84
117	techpart**************	53	D	87	31	65	10	83
118	consul***********	53	D	92	40	65	18	53
119	moonshot**************	53	D	89	26	75	18	68
120	datata*********	53	D	84	51	73	10	44
121	intru*********	53	D	92	24	65	18	79
122	maryl*********	53	D	74	48	65	18	63
123	ascend**********	53	D	94	44	78	25	14
124	envisioni**************	53	D	76	43	73	25	48
125	dsin*****	53	D	89	39	85	25	21
126	corema*********	53	D	74	39	95	25	31
127	tkg****	53	D	85	47	65	18	53
128	advan*********	53	D	86	20	75	25	70
129	intelli***********	53	D	87	24	73	10	89
130	execu********	53	D	94	31	75	30	38
131	isut******	53	D	79	46	80	18	38
132	dynamic*************	53	D	87	47	75	40	3
133	nort******	53	D	89	38	90	30	9
134	warren***********	52	D	84	40	63	28	47
135	arcti*******	52	D	92	19	68	18	76
136	gocor*********	52	D	91	23	90	28	29
137	charl********	52	D	94	0	78	30	77
138	intech***********	52	D	92	0	90	18	77
139	indev********	52	D	79	49	70	28	31
140	ippat*********	52	D	74	32	65	33	62
141	lets*******	52	D	77	37	75	18	60
142	onenet**********	52	D	92	33	80	40	12
143	nevadait*************	52	D	91	31	80	35	17
144	northr**********	52	D	75	54	68	18	44
145	infi******	52	D	89	45	65	26	33
146	reve*******	51	D	89	27	73	10	68
147	ntiv*****	51	D	90	27	50	30	67
148	theame*********	51	D	81	46	65	10	54
149	empi******	51	D	97	33	75	30	15
150	ekim******	51	D	79	33	85	28	27
151	ddsys********	51	D	97	0	90	38	37
152	virt*******	51	D	92	20	73	10	73
153	bright**********	51	D	64	50	68	18	58
154	extn******	51	D	94	25	75	30	33
155	nuvo*******	50	D	84	0	90	33	55
156	swkt*******	50	D	89	1	80	10	92
157	solidn***********	50	D	87	23	71	18	62
158	greyst***********	50	D	79	55	60	10	42
159	datat********	50	D	87	35	65	25	38
160	resul********	50	D	86	29	80	33	18
161	udi****	50	D	89	50	70	10	27
162	certifi***********	50	D	84	0	85	18	86
163	nvit*****	50	D	83	33	90	25	12
164	systemse**************	50	D	89	31	85	10	35
165	12poin*********	50	D	89	31	70	18	48
166	itsupp*********	50	D	89	49	68	25	9
167	remi*******	50	D	73	39	65	25	48
168	simple*********	50	D	89	24	73	18	56
169	rooted*********	49	F	79	39	75	18	35
170	mmiti*******	49	F	79	47	65	10	42
171	gochic*********	49	F	89	11	50	25	88
172	harbordig***************	49	F	97	0	80	10	78
173	dpsolu*********	49	F	87	24	90	25	17
174	techad**********	49	F	89	41	75	18	17
175	worksi*********	49	F	84	48	63	25	18
176	reliable*************	49	F	84	50	65	18	21
177	3nine*********	49	F	79	39	50	10	78
178	pointm**********	49	F	89	10	80	10	70
179	gopt*****	49	F	87	0	73	10	100
180	workpl**********	49	F	76	42	68	10	52
181	techm*********	49	F	86	12	75	25	57
182	equin*********	49	F	86	33	90	25	4
183	nsgd*****	48	F	52	68	63	18	31
184	apextec*************	48	F	76	28	90	26	15
185	techsol*************	48	F	87	42	58	25	26
186	louisvi***********	48	F	86	18	63	10	78
187	xpert********	48	F	94	23	68	30	24
188	info*******	48	F	82	14	75	30	50
189	infot*********	48	F	62	21	75	10	88
190	zaz****	48	F	94	6	75	33	40
191	justt*******	48	F	84	17	85	10	53
192	vc3****	47	F	86	37	75	18	14
193	allsa********	47	F	97	35	70	20	7
194	idac*******	47	F	57	25	70	18	77
195	grani*******	47	F	87	0	80	33	44
196	ness******	47	F	84	37	75	10	27
197	usher********	47	F	79	29	85	10	36
198	endura**********	47	F	91	0	90	33	27
199	mind-********	46	F	97	0	80	18	46
200	pegasuste**************	46	F	72	23	63	18	64
201	golead*********	46	F	82	29	55	45	14
202	corsic*********	46	F	97	0	90	18	36
203	osibe********	46	F	89	16	80	10	42
204	keysto**********	46	F	79	30	68	18	36
205	sterl*******	46	F	76	32	55	23	50
206	consi********	45	F	72	13	75	10	70
207	fisher*********	45	F	79	40	65	18	15
208	symqu*******	45	F	87	9	73	18	50
209	tritonco**************	45	F	89	23	80	10	24
210	hamilton**************	45	F	71	24	68	10	64
211	mtin*****	45	F	82	30	80	25	3
212	cante*********	45	F	94	1	90	25	19
213	elevate************	45	F	70	33	70	18	33
214	lesol*******	45	F	79	33	73	18	15
215	synergy-*************	45	F	77	20	80	25	24
216	funct*********	45	F	94	0	58	33	50
217	datali**********	44	F	74	25	80	18	25
218	liber*********	44	F	87	0	85	18	43
219	mspdat*********	44	F	84	39	53	18	19
220	imagenet**************	44	F	74	20	70	10	54
221	vectort************	44	F	94	16	70	18	27
222	impact***********	44	F	71	20	56	18	69
223	integ*********	43	F	89	2	68	25	38
224	itsolut************	43	F	84	21	45	8	67
225	netr******	43	F	72	14	85	33	10
226	moref********	43	F	80	18	80	10	29
227	appli*********	43	F	80	0	60	30	60
228	complete**************	42	F	77	0	60	10	82
229	stand********	42	F	84	28	65	10	19
230	tailw********	41	F	74	31	45	18	40
231	davenpo***********	41	F	76	0	68	10	67
232	s1tech**********	40	F	81	19	55	25	17
233	mist*****	40	F	62	31	65	18	21
234	netga********	39	F	85	0	63	10	50
235	clearl**********	39	F	74	39	50	0	30
236	cmitso***********	38	F	84	0	75	25	8
237	serv*******	38	F	72	13	70	18	15
238	mira*******	38	F	76	0	75	10	38
239	lisst*******	38	F	89	5	60	10	35
240	seam*******	38	F	85	0	50	28	37
241	stratus*************	37	F	84	25	43	8	26
242	tekre*******	37	F	67	9	80	26	3
243	alasco*********	36	F	56	18	50	10	55
244	visual**********	36	F	72	1	50	10	60
245	chrmanag**************	36	F	61	39	43	10	25
246	verti********	30	F	69	0	50	8	31
247	info*******	29	F	62	0	58	10	20
248	mitp*****	29	F	76	3	40	10	20

Frequently Asked Questions

What is the average AISO score for it services / msp websites?

The average AISO score for it services / msp websites is 52 out of 100. This is based on a scan of 248 sites in the technology & saas industry. The score combines five dimensions: SEO (86), readability (30), engagement (76), AEO (24), and WCAG accessibility (52).

How do it services / msp websites perform on accessibility?

The average WCAG score is 52 out of 100. Many it services / msp websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are it services / msp websites ready for AI search engines?

Not yet. The average AEO score is 24 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 11% of it services / msp sites have no schema markup at all.

What is the biggest weakness for it services / msp websites?

The weakest dimension is AEO, with an average score of just 24. This represents the area where it services / msp websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO checks meta tags, schema markup, headings, and other signals search engines use to crawl and index pages.
Readability looks at sentence length, word complexity, and plain language. Higher scores mean easier reading.
Engagement counts headings, lists, bold text, images, and other elements that make content easy to scan.
AEO checks if AI engines can find and cite the content. It looks for FAQ sections, direct answers, and structured data.
WCAG tests for color contrast, alt text, ARIA labels, and proper HTML. It follows the W3C accessibility guidelines.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR IT Services / MSP Website Score?

The average it services / msp website scores 52/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit