Schools Prepare Students for the Future. Their Websites Are Stuck in the Past.

Education · 314 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of K-12 / School Websites

A military family moving to a new base asks Google AI: "Best elementary schools near Fort Campbell with STEM programs." Your school has an award-winning STEM lab. But your website has a principal's welcome letter from 2019 and a link to the lunch menu. Across 314 K-12 school sites, the average AISO score is 58/100. SEO averages 89. AEO sits at 42.

Engagement scores 47 and readability reaches 63. A total of 17% score below 50. Schools shape futures. Their websites should reflect the quality of education they provide.

Schema markup is absent from 46% of school websites. Without EducationalOrganization schema, AI cannot identify your school's programs, grade levels, or special offerings.

Why This Matters for K-12 / School

K-12 education is defined as the formal education system covering kindergarten through twelfth grade, serving students approximately ages 5 through 18. Families moving to new areas rely on online research to evaluate schools. AI is increasingly part of that process.

When parents ask AI about schools in a specific area, it reads program descriptions, grade levels, extracurricular offerings, and performance data. Schools with clear, structured content get mentioned. Those with outdated newsletters do not.

School performance data refers to measurable outcomes including test scores, graduation rates, college acceptance rates, and program participation. This data, when published on a website, helps AI evaluate and compare schools for parent queries.

Families moving to new areas choose schools based on what they find online. Make sure they find your best.

Key Findings

17%

Score Below 50

46%

No Schema Markup

28%

No Open Graph Tags

42/100

Avg AI Engine Score

Key Takeaways

•
Content is severely outdated on most school websites with years-old welcome letters and stale news.
•
Program descriptions are minimal with special programs and extracurriculars poorly documented.
•
Schema markup is missing from nearly all school websites.
•
Performance data is hidden or linked to external state report cards instead of being on the school site.
•
Event calendars are outdated with past events still displayed prominently.
•
Accessibility is legally required but many school sites fail basic WCAG compliance.

Common Mistakes in K-12 / School Websites

Outdated content — A 2019 welcome letter on the homepage tells families the site is not maintained.
No program detail pages — STEM, arts, athletics, and special education need dedicated pages with current information.
Missing enrollment information — Enrollment dates, requirements, and processes should be clear and current.
Performance data only on state sites — Put key metrics on your own school pages where parents and AI can find them.
PDF-heavy content — Newsletters, handbooks, and calendars in PDF format are invisible to search engines.

How to Improve Your K-12 / School Website

Add EducationalOrganization schema. Include grade levels, programs, extracurriculars, enrollment info, and contact details.
Create program pages for every offering. STEM, arts, athletics, gifted programs, and special education each need details.
Update the homepage monthly. Show current events, recent achievements, and upcoming enrollment dates.
Publish key performance data on your site. Test scores, graduation rates, and program participation should be visible.
Write a parent FAQ for new families. Cover enrollment, transportation, meals, before/after care, and school supplies.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

107

60-69

123

70-79

80-89

90-99

Grade Distribution

0 (0%)

31 (10%)

123 (39%)

107 (34%)

53 (17%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating combining SEO, readability, engagement, AEO, and accessibility performance.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting web content so AI tools can find and describe your school to searching parents.

Why do schools need website optimization?

Families use AI to research schools when moving. Schools with clear program data, performance metrics, and enrollment info get recommended.

What schema should schools use?

Use EducationalOrganization schema with grade levels, programs, and location. Add Event schema for school activities and FAQPage for parent questions.

How do AI engines evaluate schools?

AI reads program descriptions, performance data, enrollment information, and extracurricular offerings. Outdated or thin content results in poor recommendations.

Should schools publish test scores on their website?

Yes. Key performance data on your own site helps parents compare schools and gives AI objective metrics to reference.

What accessibility issues affect school websites?

PDF newsletters without accessible formatting, event calendars without screen reader support, and online forms without proper labels.

How often should school websites be updated?

Update news and events weekly. Refresh program content annually. Keep enrollment information current before each registration period.

All 314 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	al***.school	79	B	62	100	88	73
2	thethi*********.com	77	B	73	98	73	69
3	park******.net	76	B	66	94	79	71
4	burk*******.org	76	B	69	100	97	46
5	private************.com	75	B	75	98	79	54
6	capsto***********.com	75	B	79	91	76	56
7	miamiv***********.org	75	B	66	97	80	62
8	wayn*****.org	74	B	66	92	78	64
9	fs**.org	74	B	60	87	84	69
10	acto******.org	74	B	52	99	85	69
11	wasat*********.org	74	B	66	92	84	58
12	northw*********.org	74	B	70	97	79	56
13	sma***.com	74	B	64	100	80	60
14	easter**********.org	73	B	70	90	75	62
15	valley***********.org	72	B	48	99	86	64
16	thefir*********.org	72	B	56	100	88	54
17	woo*****.edu	72	B	50	100	91	57
18	stj****.edu	72	B	71	93	84	46
19	worthin*************.com	72	B	63	100	87	45
20	casasch*************.com	71	B	52	100	88	55
21	colora*********.org	71	B	63	94	82	52
22	one*****.org	71	B	60	97	76	59
23	sand******.org	71	B	71	99	67	53
24	cc**.org	71	B	65	83	81	59
25	spartan*************.org	71	B	63	99	77	51
26	ctp***.com	70	B	75	98	58	52
27	mountp***********.org	70	B	52	94	85	58
28	mxs*****.edu	70	B	70	94	80	42
29	k**.org	70	B	56	99	81	52
30	o**.edu	70	B	65	95	70	54
31	putne*******.org	70	B	60	99	86	42
32	k**.com	69	C	70	98	53	59
33	aspen*******.org	69	C	61	100	81	40
34	greaterat**************.org	69	C	54	95	83	52
35	greenh**********.org	69	C	53	88	85	55
36	lin***.org	69	C	55	99	83	49
37	gra****.org	68	C	54	100	64	62
38	recto********.org	68	C	48	94	82	58
39	darlin**********.org	68	C	48	94	96	43
40	landmarkc**************.org	68	C	52	100	82	47
41	legac*********.com	68	C	52	100	70	59
42	portsm*********.org	68	C	52	100	67	64
43	webb******.org	68	C	66	92	81	40
44	challe**********.com	67	C	48	95	78	55
45	dawso*******.org	67	C	48	100	66	66
46	fl***.org	67	C	36	86	98	59
47	metr*******.com	67	C	65	93	67	47
48	veritasch**************.com	67	C	42	100	86	50
49	belm*******.org	67	C	61	95	82	35
50	whitfi*********.org	67	C	48	100	70	62
51	oakcr*********.org	67	C	42	99	83	55
52	oak*****.net	67	C	48	99	77	54
53	csal*****.org	66	C	37	98	73	68
54	pc**.org	66	C	61	88	79	40
55	thehi********.com	66	C	40	100	82	52
56	fusio********.com	66	C	40	100	78	57
57	waters*********.org	66	C	53	100	80	40
58	taft******.org	66	C	48	92	84	47
59	woost********.org	66	C	52	97	93	30
60	summi********.org	66	C	40	95	78	60
61	win***.edu	66	C	53	95	79	44
62	sta****.com	66	C	43	95	81	57
63	mte****.org	66	C	40	78	88	67
64	mose******.org	66	C	52	95	89	35
65	maso*****.org	66	C	60	94	63	55
66	texasch*************.org	66	C	48	82	91	51
67	arche********.com	66	C	48	94	64	66
68	thesyca************.org	66	C	40	99	76	62
69	pinecr*********.org	66	C	40	95	85	56
70	rive*******.net	66	C	61	99	55	56
71	honolu**********.com	65	C	42	88	81	59
72	wheat*********.org	65	C	52	99	80	40
73	illian**********.org	65	C	40	95	75	59
74	hebro********.org	65	C	48	90	87	44
75	roe***.org	65	C	46	97	81	45
76	college***********.com	65	C	53	95	75	47
77	hart*****.org	65	C	43	95	84	49
78	lm**.org	65	C	40	87	91	50
79	new****.edu	65	C	38	92	81	61
80	hopechr************.org	65	C	50	100	85	35
81	riogra*********.org	65	C	63	80	79	42
82	chris*******.org	65	C	52	82	82	51
83	dwi***.edu	65	C	48	95	79	47
84	nwac*****.org	65	C	48	85	81	53
85	rowl*******.org	65	C	52	94	76	45
86	tcsf******.org	65	C	37	79	87	66
87	wyocl*******.org	65	C	30	89	95	58
88	cros******.org	65	C	40	100	80	53
89	ch**.org	65	C	30	98	87	57
90	pro*****.propublica.org	64	C	53	95	63	52
91	sale******.org	64	C	48	98	65	53
92	commun*********.org	64	C	36	95	86	49
93	mainec***********.org	64	C	50	95	76	45
94	cis*****.org	64	C	38	92	87	51
95	penn******.org	64	C	52	100	66	47
96	bl***.edu	64	C	40	95	87	43
97	tilto*******.org	64	C	30	99	92	47
98	cat***.edu	64	C	60	95	71	37
99	lipsco*********.org	64	C	48	70	90	51
100	libert**********.com	64	C	50	94	76	45
101	tw**.net	64	C	50	92	77	45
102	madiso***********.org	64	C	40	88	82	55
103	potom********.org	64	C	48	90	68	60
104	stand*******.org	63	C	50	88	83	37
105	haleke*********.org	63	C	40	90	94	38
106	barst********.org	63	C	38	100	71	57
107	villa*******.org	63	C	58	98	58	47
108	sage*****.org	63	C	30	95	78	61
109	educ*****.ohio.gov	63	C	48	85	79	46
110	ashl******.org	63	C	40	85	91	45
111	baylo*******.org	63	C	48	95	62	55
112	thaddeus*************.org	63	C	40	90	77	56
113	rando*********.net	62	C	30	100	81	52
114	car****.org	62	C	52	77	65	58
115	thefor***********.org	62	C	61	87	76	30
116	lexing*********.org	62	C	38	84	87	47
117	gro***.org	62	C	42	77	82	53
118	bul***.org	62	C	48	95	66	47
119	brynm*********.org	62	C	30	82	90	57
120	shiloh*********.org	62	C	40	83	87	45
121	curre*******.org	62	C	51	90	79	35
122	texaspr************.org	62	C	47	94	80	36
123	ove*****.org	62	C	30	85	80	63
124	gracech*************.org	61	C	47	87	72	45
125	arch*******.org	61	C	52	83	79	37
126	f**.edu	61	C	40	90	75	49
127	v**.edu	61	C	48	77	86	38
128	rivers**********.org	61	C	58	85	56	52
129	boi*****.com	61	C	52	99	55	47
130	wakn*****.com	61	C	40	100	65	52
131	cedarri************.com	61	C	42	98	69	45
132	calver*********.org	61	C	30	97	79	51
133	belmont************.edu	61	C	66	99	22	62
134	cf***.org	61	C	40	94	80	42
135	cas***.org	61	C	42	100	77	35
136	abett*********.com	61	C	43	85	65	58
137	cascad*********.org	61	C	42	100	61	52
138	battleg************.org	61	C	48	94	71	42
139	stja******.org	61	C	48	90	68	45
140	wc***.org	61	C	25	80	84	66
141	washbu**********.com	61	C	48	98	61	45
142	thene*******.org	60	C	46	84	76	42
143	thade*******.org	60	C	40	77	85	47
144	lhp***.org	60	C	40	100	63	47
145	h**.net	60	C	30	90	83	47
146	amit*******.ms	60	C	25	85	93	47
147	thesu********.org	60	C	30	100	75	47
148	ad***.org	60	C	40	95	73	42
149	lincol**********.org	60	C	30	83	84	55
150	hold******.org	60	C	40	90	82	37
151	pcas*****.org	60	C	48	95	55	50
152	stand*******.org	60	C	25	82	91	55
153	stchr*********.com	60	C	46	97	68	41
154	s**.catherines.org	60	C	30	98	74	50
155	hamd******.org	59	D	40	98	66	42
156	parkers***********.org	59	D	28	94	73	53
157	gca***.org	59	D	38	86	94	26
158	f**.edu	59	D	52	91	70	30
159	bergm*********.org	59	D	30	97	77	45
160	eva****.edu	59	D	30	100	62	58
161	oa**.org	59	D	35	78	90	42
162	sg**.org	59	D	40	92	68	45
163	blackhills****************.com	59	D	40	97	75	36
164	lca*****.org	59	D	40	93	62	52
165	s**.wa.gov	59	D	55	72	61	52
166	vermo*********.org	59	D	38	99	57	53
167	way****.org	59	D	30	88	70	58
168	snowyr***********.org	59	D	28	70	87	60
169	palermo*************.com	59	D	40	89	68	47
170	u**.org	59	D	30	97	78	45
171	nc***.org	58	D	47	87	63	41
172	cherryh*************.org	58	D	30	98	83	35
173	tat****.org	58	D	35	79	79	48
174	st***.org	58	D	54	94	44	47
175	score********.com	58	D	42	100	60	40
176	roycem*********.org	58	D	52	85	76	25
177	pce*****.org	58	D	38	95	66	45
178	morning***********.org	58	D	40	89	76	35
179	mi***.org	58	D	30	80	91	42
180	whitefish****************.org	58	D	40	64	84	47
181	ah***.org	58	D	52	83	59	45
182	ivyha*********.org	58	D	40	87	71	45
183	prair********.com	58	D	40	95	64	45
184	dcp***.org	58	D	30	75	76	60
185	baldw*********.org	58	D	38	89	76	41
186	nc**.ed.gov	57	D	35	70	80	50
187	baye*******.com	57	D	40	77	83	37
188	pembr*******.org	57	D	38	90	75	35
189	ashr*****.org	57	D	30	93	75	43
190	norwo********.org	57	D	30	97	76	40
191	stmar********.org	57	D	40	77	80	37
192	internat*************.com	57	D	25	98	50	70
193	hopeac*********.org	57	D	63	100	25	46
194	doane*******.org	57	D	33	95	73	40
195	sch***.bankstreet.edu	57	D	46	95	65	30
196	freem*********.org	57	D	30	97	64	51
197	virgin**********.com	57	D	30	85	68	57
198	spring**********.org	56	D	32	94	75	37
199	augus*********.com	56	D	20	94	67	57
200	lakevi*********.com	56	D	48	97	49	41
201	rivermo************.org	56	D	38	82	68	45
202	acceler*************.org	56	D	40	97	54	46
203	summit-ch***************.org	56	D	40	90	47	57
204	thornt*********.org	56	D	35	89	74	37
205	moqual**********.com	56	D	40	78	82	30
206	pine*******.org	56	D	30	75	93	35
207	pinec*******.org	56	D	42	97	62	35
208	oakhi*********.com	56	D	30	97	62	47
209	menau*******.org	56	D	30	95	63	47
210	pinew*******.com	56	D	35	80	78	38
211	mcc*****.org	56	D	30	90	86	30
212	burr******.org	56	D	44	82	70	36
213	mank*****.school	55	D	50	88	55	35
214	oakgro***********.com	55	D	48	70	70	37
215	stge*****.edu	55	D	35	85	59	50
216	shadys**********.org	55	D	30	99	63	40
217	waterf*********.org	55	D	52	100	31	45
218	unive*********.org	55	D	38	92	54	45
219	briarwood***************.org	54	D	38	83	55	47
220	raising***********.com	54	D	40	70	60	53
221	c**.ca.gov	54	D	38	94	59	38
222	rile*******.org	54	D	30	82	75	40
223	edc*****.org	54	D	30	77	81	37
224	newma*******.org	54	D	42	98	47	41
225	newh******.org	54	D	30	100	47	52
226	canno*******.org	54	D	25	89	73	42
227	p**.gov	54	D	40	90	38	57
228	t**.texas.gov	54	D	52	80	48	40
229	herit*******.com	53	D	44	99	38	40
230	kingsg*********.com	53	D	30	85	61	45
231	ocac*****.org	53	D	25	65	88	41
232	the****.org	53	D	40	93	56	35
233	mcgil*********.org	53	D	25	94	62	45
234	bcac*****.com	53	D	40	99	42	44
235	westmin***********.org	52	D	48	98	10	60
236	e**.cde.state.co.us	52	D	40	95	47	38
237	towe*****.org	52	D	63	97	10	45
238	orc****.org	52	D	30	98	62	30
239	msp***.com	52	D	30	88	62	40
240	stuar*******.org	52	D	28	95	54	45
241	a**.edu	52	D	20	84	52	64
242	dal***.org	52	D	44	99	40	37
243	cal****.org	52	D	40	95	53	30
244	nys***.org	52	D	42	79	54	42
245	woodl*********.org	52	D	40	97	30	52
246	parkchr************.org	52	D	38	97	46	38
247	sevenp**********.org	52	D	40	92	44	42
248	e**.sc.gov	52	D	43	15	99	47
249	ens*****.com	52	D	40	77	63	35
250	jhcomm***********.org	52	D	42	95	41	40
251	buffaloch**************.org	52	D	36	95	42	48
252	birchwood***************.org	51	D	40	95	35	45
253	highla*********.org	51	D	30	87	60	40
254	peori********.org	51	D	35	72	59	47
255	empo*****.org	51	D	46	93	21	55
256	tae***.org	51	D	35	74	61	42
257	headwa***********.org	50	D	25	87	61	39
258	bro*****.edu	50	D	48	95	10	57
259	bosqu*******.org	50	D	38	90	41	42
260	ashbr*********.org	50	D	48	77	21	58
261	wisconsin****************.org	50	D	48	95	10	57
262	dc**.org	49	F	20	88	67	35
263	theoaks*************.com	49	F	37	45	67	47
264	northidah****************.com	49	F	40	92	34	40
265	educ*****.ky.gov	49	F	43	15	87	47
266	pine******.org	49	F	48	77	36	42
267	e**.wyoming.gov	49	F	40	82	31	50
268	ks**.edu	48	F	38	82	20	59
269	k**.org	47	F	30	98	21	54
270	sch****.cranbrook.edu	47	F	40	85	10	60
271	ore***.gov	47	F	30	83	35	52
272	tee*****.com	46	F	30	99	10	57
273	sol*****.org	46	F	40	94	24	37
274	wakefi*********.org	46	F	52	92	10	37
275	hop****.edu	45	F	30	94	28	41
276	pun****.edu	45	F	38	95	10	48
277	indepen***********.org	45	F	28	97	35	35
278	northb***********.org	45	F	15	66	68	40
279	bu**.edu	45	F	38	99	25	30
280	hotc*****.org	44	F	30	95	29	35
281	atlan*********.com	44	F	40	77	26	42
282	wheel********.org	44	F	30	85	31	41
283	lyndon*********.org	44	F	20	99	43	30
284	wesley*********.org	44	F	35	80	23	48
285	notre********.com	43	F	20	98	36	35
286	mnsc*****.com	43	F	30	91	22	40
287	o**.mt.gov	43	F	48	53	32	38
288	wv**.us	43	F	30	90	10	52
289	susse*********.gov	42	F	30	78	48	22
290	fc**.org	42	F	30	85	15	47
291	mcco*****.af.mil	42	F	35	68	28	45
292	cityof**********.org	42	F	25	70	33	47
293	d**.nv.gov	42	F	48	67	26	30
294	westmi***********.com	41	F	20	100	12	46
295	alabam*********.org	40	F	25	78	10	57
296	ai***.org	39	F	40	62	10	47
297	mssch*********.org	39	F	40	76	10	38
298	sci***.net	39	F	28	83	10	47
299	wf**.org	39	F	30	82	25	30
300	florida************.org	38	F	25	72	39	25
301	h**.nm.gov	38	F	20	78	10	57
302	usn***.com	37	F	20	80	10	49
303	athen********.org	37	F	20	99	14	30
304	sdpart*********.org	37	F	25	80	14	40
305	ade****.arkansas.gov	36	F	15	70	31	40
306	cai***.org	36	F	20	99	10	30
307	crossi*********.org	36	F	30	83	10	30
308	s**.org	35	F	33	70	10	36
309	sphin********.org	34	F	38	65	10	30
310	ma***.gov	33	F	18	86	10	30
311	d**.org	32	F	15	85	10	30
312	ha**.us	30	F	15	75	10	30
313	christiana******************.org	30	F	15	56	10	47
314	boar*****.idaho.gov	28	F	8	82	10	27

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

314 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR K-12 / School Website Score?

The average k-12 / school website scores 58/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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