A
AISO Studio

Is your lash / brow website keeping up? Here's what the data shows.

Lash / Brow Website Audit Report

We scanned 280 lash / brow websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Beauty & Salon · Sample size: 280 sites · Scan date: March 14, 2026

Overview

The lash / brow industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 280 sites is just 46 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for lash / brow sites is SEO, with an average of 69. The weakest area is AEO, at just 12. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 46, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 68% of lash / brow websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

46

AISO Score

69

SEO

43

Readability

56

Engagement

12

AEO

50

WCAG

Key Findings

68%

Score Below 50

More than half of sites in this vertical are underperforming.

21%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

7%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most lash / brow websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 280 lash / brow websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 46 means the typical lash / brow website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 12 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 21% of sites lack schema markup. 7% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The lash / brow industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 280 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
8
30-39
52
40-49
129
50-59
79
60-69
11
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
11 (4%)
D
79 (28%)
F
189 (68%)

Dimension Breakdown

Average scores across all 280 lash / brow websites for each scoring dimension.

SEO
69
Readability
43
Engagement
56
AEO
12
WCAG
50

Full Results

The table below lists all 280 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the lash / brow space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1lashi********70B100576538100
2dupontla*************64C9451832674
3thelashpr**************62C8463781865
4cherr*********62C9263652664
5rejuvenat***************61C8157752570
6lknlashan***************61C9468802625
7gazelash**************61C7754852567
8thelash************61C10041753067
9honeyskin**************61C8648952550
10thelas***********60C8961752547
11amazingl*************60C7159703372
12emmela*********60C9744733057
13redkell***********59D8940751590
14thelashh*************59D6167802360
15ritualsla***************59D7559701089
16thelash*************59D8463551089
17llama********59D81601001829
18dreamlash**************59D8963781054
19angcand***********58D7945702580
20ggla*****58D8657752541
21lws-*******57D7964681067
22fabulas*************57D7041802580
23mallyn***********57D7956903317
24salont*********57D9243801063
25bare******57D8942551894
26thewaxol*************57D8151681082
27purlux***********56D9218801889
28ccstudio.***************56D7455651080
29book******56D8673701029
30jhlext***********56D7461631867
31skinst**********56D7556551090
32nickela***********56D7671381580
33letsl*******55D9260703013
34expressio***************55D8461631053
35luxuryl*************55D7901003385
36tatisbea*************55D8163852013
37pashbe***********55D9545703031
38enviou***********55D7939801867
39theglow************55D7475502543
40divinelash*****************55D6661603058
41mermaidla**************54D6757681073
42musear*********54D8943602850
43bloombe***********53D7151503064
44blinkeye**************53D845445089
45lashma*********53D7445853319
46egrbeautyb******************53D7743651080
47southportlandl************************53D8745551073
48belas*******53D6743681878
49lashve*********53D7956601058
50dreamluxe****************53D8160651833
51thelash************53D7760451075
52lolalash.***************53D7445651080
53lash21stud******************53D6953651070
54lash*******52D7749551862
55mail*******52D6956501080
56browand*************52D6264802520
57barefooto****************52D7250551082
58lashbou***********52D8962601823
59artisanb**************52D8146751050
60wentzvill**************52D795940878
61flawlessa****************52D6251802539
62hausofla*************52D7155751050
63beautyn************52D6561682535
64facetof*************52D6252702550
65lashba*********52D7963801017
66signatur*************52D7172651035
67extended*************52D7151801050
68christin*************52D6062431090
69bellal***********52D7247452083
70thelabb************51D8920731078
71amadalashst********************51D7932651080
72primab**********51D8244501075
73adore*********51D945760267
74knockoutstud********************51D6941651080
75lashes*********51D6466501067
76beautyba**************51D8452682519
77charlestonlas************************51D6946651070
78xclusiv*************51D6667552631
79hideout*************51D6661551850
80studioblu**************51D8628651870
81dclas********51D6661601060
82avellab***********50D8644701040
83lashbro***********50D7156501067
84thelashs*************50D8151501063
85allurela**************50D647435078
86martel***********50D7556751024
87badassla**************50D5950503067
88lashingo**************50D7660731019
89v-lash**********50D7459652026
90honeybee**************50D7148501077
91lashluv*************50D7661751016
92milklas***********49F6160601055
93extendedexcelle**************************49F6455501070
94lashsoc*************49F8223551089
95thats*********49F6458501067
96lalala*********49F8139802511
97thebea**********49F7947551847
98blinkl***********49F5465531060
99thanhseye****************49F7433501090
100blushedbe****************49F5966651040
101avantha************49F844865050
102glowup**********49F913965840
103btyha*******49F6971551821
104winkla*********49F7949731816
105luxstu**********48F6466651025
106diorlas***********48F6249501075
107arlisa***********48F794865047
108rebella*************48F7151502537
109salonisl*************48F6140502077
110tamelessa***************48F8137551064
111eyelas**********48F8456452623
112thebeauty***************48F7630651067
113luxstudiofarm**********************48F6647431080
114mcbeel**********48F7451601044
115lafleurl*************48F5361501067
116heartoft**************48F8448601826
117vivumlas*************48F5962351080
118lovel*********48F7450601044
119thelash************48F7157601040
120bloombeautyla************************48F6947431080
121labeauty*************48F8146681034
122artof********48F6458501060
123lashbarl*************47F815355259
124annabell*************47F6641551067
125winklas*************47F715650850
126megalas***********47F6938501080
127mainel***********47F6652651039
128baltimo*************47F6458501050
129nocarterluxe**********************47F6147431080
130lash*******47F7662531814
131editst**********47F764550860
132supii********47F7155551040
133beautylabu******************47F6920751073
134dreamslashp******************47F6935501081
135studiok***********47F6249481859
136thesassy**************47F7440501067
137luminousbeauty**************************47F6647531060
138meleshas**************46F745860033
139eyelashex**************46F7938551050
140colora**********46F6148401080
141lashhou*************46F6154501058
142revolutio***************46F5660601038
143urban*********46F7140501067
144lashbr***********46F696040060
145rowdysalon****************46F6647431067
146fabula*********46F6870501018
147thelashque******************46F6960601022
148ilovelas*************46F6657501046
149purelash*************46F715038078
150ilashco.g**************46F6947431067
151luxelo**********46F7124501090
152azzura***********46F6967351044
153lashes*********45F7638501058
154babecav***********45F6654651023
155thelas*********45F7143451058
156ladyre*********45F6245601048
157thelashro****************45F7349451046
158plushskin**************45F7144681030
159eyenvybe**************45F8418551069
160studioa***********45F695535859
161thelas*********45F6350581042
162envie.gl*************45F5172401045
163aplusil*************45F7133501067
164elevated**************44F5943651043
165enhancel*************44F6145501055
166ibrow*********44F725502589
167flutter************44F5939501069
168maxilas***********44F626066108
169lashl*********44F5947751026
170lashcom***********44F4759501050
171lashes***********44F6936501061
172kamilabe**************44F8140551032
173lashspa*************44F596165029
174wowlashst***************44F5256651031
175novahair*************44F7948551020
176lokabea*************43F823773107
177lashadd*************43F6935651038
178lashandes****************43F8440651010
179beautyspa***************43F6435651045
180thelas**********43F5648501050
181lunalas*************43F5442501063
182thelash************43F6456401043
183thelashstu****************43F790602567
184christine**************43F813560041
185nwlasha************43F6150501043
186wickedl*************43F4451481063
187remedy**********43F716345025
188thelas*********43F7626501062
189starlas***********43F4255681038
190wink-la************43F5948501047
191fres******42F8620552035
192lashan***********42F764648040
193pristine**************42F714945043
194browstu***********42F5739531055
195rawbeau************42F690902533
196skinandl*************42F6231851016
197envylas***********42F4543481071
198beauti***********42F674525082
199theglamli***************42F5653501827
200lashstu*************42F6650551024
201lavedab***********42F6854481019
202beyou*********41F646143030
203vaga******41F6136601825
204labelle*************41F8127481533
205lasharti**************41F5934631043
206jasmin*********41F5736631038
207thelas**********41F9410701815
208thelas***********41F6439501046
209lash******41F714738050
210thebeauty**************41F5947601021
211jessang************41F5628501073
212wink*******41F6425501069
213lashandb**************41F6227431078
214lsllas***********41F643930080
215lashs*********41F6736501044
216lashbou***********40F613640071
217squa*******40F5259401033
218thelash************40F7141401038
219envylashs****************40F7211431082
220privatee*************40F7133401050
221lashand***********39F4442701024
222beautyby**************39F770401090
223laurels*************39F375150060
224modlas***********39F662240873
225ohlalab*************39F5225461071
226katslas***********39F5643351055
227tetonbea*************39F6016781825
228elemen***********38F663545050
229nyc-la*********38F5942501027
230lallyl*********38F623545050
231remedyb***********37F663940043
232cloud9l*************37F544940041
233thelash************37F525630835
234drench**********37F4556501013
235lashlux***********37F6624501040
236reviv*******37F743148033
237thepink************37F7125501030
238lash*******36F5642501016
239mirame**********36F495240032
240vanitybea***************36F7737251818
241deevabrow**************36F494655024
242krissco***********36F690581054
243dolleye***********36F4226551057
244amazingl**************35F644938018
245lash-p**********35F843535016
246lashqu*********35F690551054
247studio**********35F2760251050
248lashj********35F561465050
249legacyla**************35F595030032
250beachho*************35F79060046
251kclaynel*************34F690501053
252nviedla************34F574030830
253allurestud****************34F514430043
254lashout************33F5230381038
255theaesthet*****************33F660601041
256masha********33F723935010
2572groov***********33F6416251064
258evolution**************33F703425826
259monicajo**************33F598681025
260eyelash*************33F79250044
261lashdoll**************33F570751028
262winkbybl*************32F59748058
263kristi*********32F57540075
264lovelyla**************32F244540050
265greatnor*************32F690551037
266lunala*********32F552950814
267wonderla**************31F690681012
268thelash************31F692630029
269glimps*********31F610501045
270starrye*************30F612615053
271macslas************30F504725020
272nashvi***********30F611515073
273lashst**********29F4235401014
274iconicl***********29F703425013
275lashlove*************28F640501021
276lovelyla*************27F66030054
277arcana**********27F602020043
278dashbo*********26F520432514
279303las***********25F61130043
280hausof*********25F60030044

Frequently Asked Questions

What is the average AISO score for lash / brow websites?

The average AISO score for lash / brow websites is 46 out of 100. This is based on a scan of 280 sites in the beauty & salon industry. The score combines five dimensions: SEO (69), readability (43), engagement (56), AEO (12), and WCAG accessibility (50).

How do lash / brow websites perform on accessibility?

The average WCAG score is 50 out of 100. Many lash / brow websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are lash / brow websites ready for AI search engines?

Not yet. The average AEO score is 12 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 21% of lash / brow sites have no schema markup at all.

What is the biggest weakness for lash / brow websites?

The weakest dimension is AEO, with an average score of just 12. This represents the area where lash / brow websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Lash / Brow Website Score?

The average lash / brow website scores 46/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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