What is the biggest weakness of logistics / distribution websites?

The biggest weakness for logistics / distribution websites is AEO, with an average score of just 15 out of 100. This means most sites in this vertical have significant room for improvement in this area.

Logistics / Distribution Website Audit Report - AISO Studio

Overview

The logistics / distribution industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 234 sites is just 45 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for logistics / distribution sites is SEO, with an average of 73. The weakest area is AEO, at just 15. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 45, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 64% of logistics / distribution websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

AISO Score

SEO

Readability

Engagement

AEO

WCAG

Key Findings

64%

Score Below 50

More than half of sites in this vertical are underperforming.

28%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

21%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most logistics / distribution websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 234 logistics / distribution websites, here's what stands out most. These are the three most important points from the data.

Most sites score poorly overall. An average AISO score of 45 means the typical logistics / distribution website misses more than half of what modern search and AI systems look for.
AEO is the weakest link. At just 15 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
Basic technical issues are widespread. 28% of sites lack schema markup. 21% have no Open Graph tags. These are quick wins that most sites have not addressed.

Bottom line: The logistics / distribution industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 234 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

1 (0%)

6 (3%)

78 (33%)

149 (64%)

Dimension Breakdown

Average scores across all 234 logistics / distribution websites for each scoring dimension.

SEO

Readability

Engagement

AEO

WCAG

Full Results

The table below lists all 234 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the logistics / distribution space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	ntslog**********	70	B	94	50	90	40	85
2	texaslogi****************	67	C	92	37	85	40	94
3	taylorl************	64	C	92	33	75	53	80
4	approved**************	64	C	97	54	90	38	34
5	nxtpoint*************	63	C	92	22	85	38	94
6	badgerl************	61	C	97	14	100	35	73
7	idahosp*************	60	C	74	66	58	10	100
8	whiteo***********	59	D	79	50	60	25	89
9	deltaon************	58	D	82	57	90	18	38
10	soonerl************	57	D	94	17	90	43	52
11	douga*********	57	D	74	50	70	40	53
12	bisontr***********	57	D	81	37	80	18	82
13	logistics****************	57	D	92	32	70	10	100
14	aver*******	57	D	97	30	90	25	47
15	trav*******	56	D	77	31	70	33	82
16	northstart*****************	56	D	82	68	63	10	50
17	flagshiplo****************	56	D	92	34	70	10	89
18	otd*****	56	D	77	51	61	28	64
19	bellavan**************	56	D	69	62	80	10	57
20	mercer**********	55	D	89	42	80	25	37
21	florid*********	55	D	79	37	73	10	87
22	be-n******	55	D	94	33	90	10	50
23	ward*******	55	D	82	39	68	10	90
24	kochlo***********	55	D	62	44	85	18	71
25	dinoslo***********	55	D	89	22	85	10	82
26	built*********	55	D	92	21	90	33	45
27	meltonl************	55	D	84	40	80	18	56
28	odwlog**********	55	D	84	34	65	10	100
29	arkans*********	54	D	77	28	83	18	73
30	directdri***************	54	D	74	43	73	10	81
31	wtblog**********	54	D	75	37	63	18	87
32	pillowl************	54	D	92	41	78	10	50
33	corrigan*************	54	D	92	12	80	10	94
34	highland**************	54	D	62	60	76	18	50
35	mxlogi*********	54	D	79	50	73	10	60
36	jearlo***********	54	D	74	41	50	18	100
37	sclogi*********	53	D	77	54	43	10	91
38	cplogi*********	53	D	84	30	75	18	65
39	dsicom**********	53	D	82	39	73	20	57
40	eqlog*********	53	D	89	49	73	10	44
41	uvlogi*********	53	D	82	35	60	10	92
42	mtmtrucki***************	53	D	69	46	85	18	50
43	beltslo***********	53	D	84	25	70	10	90
44	beltm*******	53	D	69	32	75	10	92
45	wynn*******	53	D	74	55	70	10	58
46	weave*******	53	D	67	56	68	10	64
47	builtin***********	53	D	92	20	90	26	45
48	txintl***********	53	D	80	29	63	30	75
49	puertori**************	53	D	75	23	85	10	89
50	totema**********	53	D	57	33	90	25	68
51	phoen*********	52	D	82	26	65	10	91
52	built********	52	D	92	15	90	26	45
53	beitler*************	52	D	89	37	85	10	42
54	kingbros*************	52	D	69	52	65	30	43
55	achieve************	52	D	82	38	55	15	80
56	odyssey*************	52	D	92	13	65	18	90
57	builtin***********	52	D	92	13	90	26	45
58	builti***********	52	D	92	16	90	26	45
59	whitemoun****************	52	D	76	33	75	18	67
60	karri*******	52	D	84	55	85	10	14
61	xpres********	52	D	79	22	85	10	79
62	everydayl***************	52	D	60	49	68	18	69
63	aitwor**********	51	D	79	27	63	25	73
64	sheerlo***********	51	D	89	37	80	18	31
65	amlogis***********	51	D	81	29	60	18	82
66	norlo*********	51	D	71	54	85	18	17
67	olimpwa*************	51	D	72	25	68	18	88
68	magnu********	51	D	77	45	80	18	30
69	phalanx*************	51	D	69	38	65	18	73
70	classic************	51	D	86	23	95	10	50
71	tnec*****	51	D	86	10	90	26	57
72	texaselit**************	51	D	69	47	73	18	48
73	interwestt*****************	51	D	82	33	55	30	60
74	ufta*****	50	D	87	58	43	10	50
75	lastmilelog*******************	50	D	74	29	80	33	35
76	weberlo***********	50	D	87	35	75	25	28
77	preferr************	50	D	71	34	65	20	66
78	imc*****	50	D	77	36	75	10	55
79	ntlm*****	50	D	82	25	60	10	91
80	canno*********	50	D	79	35	85	25	22
81	sgl*****	50	D	64	67	40	0	80
82	clevel*********	50	D	74	28	65	10	85
83	jpfilo***********	50	D	64	47	53	20	70
84	palmerl************	50	D	84	19	80	18	57
85	gmhtr*******	50	D	85	39	63	10	56
86	stacked*************	49	F	69	56	73	10	28
87	builtin************	49	F	92	2	90	26	45
88	king*******	49	F	87	0	78	10	92
89	baylog**********	49	F	84	12	60	30	73
90	joneslo***********	49	F	79	46	63	10	46
91	cowtown***********	49	F	77	37	55	18	67
92	tryhard*************	49	F	67	36	60	10	82
93	nmpart***********	49	F	74	18	75	10	85
94	builtin*************	49	F	87	13	83	26	45
95	wdslog**********	49	F	66	57	60	10	52
96	stans*******	49	F	64	48	80	10	39
97	lgii******	49	F	79	27	73	26	45
98	derbylo***********	49	F	89	0	85	28	55
99	elite*******	49	F	87	37	55	25	45
100	jklogisti**************	49	F	86	45	48	15	50
101	ship*******	48	F	79	27	75	18	45
102	alohaf**********	48	F	52	62	45	10	73
103	midwaylo**************	48	F	54	45	58	10	81
104	strategic-******************	48	F	81	37	70	20	28
105	dts*****	48	F	74	34	65	18	53
106	carolinal***************	48	F	80	32	55	10	73
107	stryd*********	48	F	86	24	80	10	44
108	primea**********	48	F	57	44	80	10	50
109	lynd******	47	F	89	42	65	10	27
110	hilllo***********	47	F	47	48	51	10	90
111	brenthigg***************	47	F	79	28	58	10	71
112	its4lo***********	47	F	84	30	68	18	39
113	sflcom**********	47	F	94	39	58	8	32
114	advance*************	47	F	84	43	60	26	13
115	franklin*************	47	F	52	44	50	10	92
116	northwest****************	47	F	67	38	50	10	78
117	mwlg*******	47	F	82	16	70	18	62
118	elite4l************	46	F	71	38	50	25	46
119	westernpe****************	46	F	69	32	65	18	50
120	porter-*************	46	F	97	0	80	30	31
121	3pldel*********	46	F	89	13	65	40	28
122	kellerl************	46	F	94	8	85	26	19
123	xpo****	46	F	71	38	58	10	56
124	podlo*******	46	F	76	29	65	10	54
125	lalogi***********	46	F	74	55	55	0	41
126	tldlog**********	46	F	81	37	78	18	10
127	jnrgloba**************	45	F	79	40	75	10	13
128	sterli***********	45	F	74	49	50	10	39
129	busk*****	45	F	89	10	70	30	29
130	teamgu**********	45	F	86	16	55	10	69
131	ryanlo***********	45	F	66	51	70	10	23
132	thelog***********	45	F	72	34	65	10	44
133	depend*********	45	F	72	34	40	10	80
134	wislog**********	45	F	69	45	60	10	38
135	allied**********	44	F	79	34	75	10	15
136	omnilo***********	44	F	62	17	58	25	70
137	sekolo***********	44	F	52	65	53	18	22
138	platinumca****************	44	F	54	18	68	10	85
139	thekenned***************	44	F	72	5	68	18	71
140	iowa-lo***********	44	F	81	24	55	10	58
141	rapi******	44	F	54	54	40	18	54
142	surel********	44	F	76	0	80	18	64
143	lynchlo***********	44	F	81	34	60	18	23
144	donovan*************	44	F	76	30	70	10	37
145	eastcoas**************	44	F	57	38	70	25	29
146	corcora*************	44	F	69	47	60	18	22
147	dtslo*********	44	F	56	43	65	10	44
148	penskel************	44	F	92	0	55	10	85
149	sunlandlogi******************	44	F	81	11	78	18	39
150	palisade**************	44	F	79	0	75	10	75
151	members.*************	44	F	59	42	65	10	44
152	alpo*******	43	F	84	0	70	10	67
153	buil*******	43	F	87	3	70	18	50
154	beltmann*************	43	F	77	0	68	10	79
155	wickerpar**************	43	F	84	10	55	10	69
156	murphyl************	43	F	94	0	85	18	26
157	estes-***********	43	F	62	39	53	10	53
158	njed*****	43	F	74	11	90	10	33
159	greatplai***************	43	F	84	0	60	25	60
160	slaclo***********	43	F	80	17	78	18	22
161	cslo*****	43	F	71	35	68	18	20
162	camr*******	43	F	79	26	80	10	17
163	stardis************	42	F	72	19	73	10	39
164	hawaiilogi****************	42	F	74	27	50	10	54
165	dhx****	42	F	52	49	68	18	14
166	landbtr***********	42	F	51	48	55	10	46
167	circled***********	42	F	74	33	60	10	36
168	lcglog**********	42	F	64	38	70	10	27
169	noatuml************	42	F	84	28	60	10	29
170	otlu******	41	F	97	12	68	25	3
171	logisticw**************	41	F	81	15	60	10	48
172	4ts*****	41	F	87	0	65	10	60
173	drive*********	41	F	76	58	30	0	35
174	carl*******	40	F	69	28	58	10	40
175	national*************	40	F	67	26	73	10	26
176	pts-******	40	F	61	20	58	10	60
177	ftz*****	40	F	67	0	75	10	67
178	creechl************	40	F	37	37	65	20	45
179	bondedl************	40	F	79	0	80	18	31
180	maplelogis*****************	40	F	65	24	78	10	22
181	mountaine***************	39	F	56	35	68	10	21
182	tkolog**********	39	F	59	35	60	10	29
183	boltonlo**************	39	F	47	40	80	10	12
184	elang*******	39	F	77	13	80	10	17
185	goapexl************	39	F	68	24	55	0	58
186	batlog**********	39	F	52	59	60	0	13
187	rwilog**********	39	F	84	6	78	10	23
188	shippr*********	39	F	74	7	50	10	71
189	riversid**************	39	F	60	0	50	18	90
190	cran*******	38	F	68	0	80	18	29
191	timmonslo****************	38	F	54	52	35	10	33
192	trpl******	38	F	39	35	50	10	60
193	altl******	38	F	69	34	35	18	35
194	theadv***********	38	F	81	14	65	10	22
195	mordorin**************	38	F	74	0	55	10	65
196	traile***********	38	F	74	0	55	10	66
197	seam*******	37	F	90	0	45	20	37
198	iedc*******	37	F	49	32	65	18	16
199	plslog**********	37	F	72	18	60	10	29
200	harborl************	37	F	62	17	60	10	44
201	warehous*************	37	F	61	24	50	18	36
202	america.c**************	36	F	71	0	83	10	21
203	lynch********	36	F	61	10	60	10	50
204	tucke*******	36	F	79	11	63	10	22
205	desertprem****************	36	F	69	34	15	0	69
206	crd*****	36	F	77	0	60	33	10
207	gplogist**************	36	F	47	17	60	10	56
208	colvil*********	35	F	47	29	60	10	31
209	logist***********	34	F	55	33	60	10	8
210	precis***********	34	F	72	0	58	18	32
211	davidson**************	34	F	42	32	65	10	16
212	goodwi**********	34	F	59	7	50	10	57
213	jittrans*************	33	F	65	18	35	15	35
214	boiseb**********	33	F	42	30	48	10	38
215	nash*******	33	F	46	23	48	10	43
216	pjlne*********	31	F	69	0	68	18	2
217	logical-*************	31	F	79	15	40	8	14
218	newkentu**************	30	F	37	19	50	18	28
219	myflori*************	29	F	39	35	50	10	6
220	mwlogi*********	29	F	64	7	50	10	19
221	glacierlo**************	28	F	47	11	40	0	50
222	mslog*********	28	F	29	62	23	0	15
223	pashah*********	27	F	42	0	60	10	33
224	citation*************	27	F	64	11	35	0	30
225	axlelo***********	27	F	57	8	50	10	8
226	southshor**************	26	F	44	0	53	10	31
227	trident*************	26	F	65	31	20	0	6
228	gulfr********	25	F	49	20	30	0	27
229	loadm********	24	F	29	45	30	0	8
230	unlimite**************	23	F	56	0	40	0	26
231	ai.fmc**********	21	F	39	12	48	0	6
232	fordst*********	21	F	20	30	0	0	60
233	sai*****	14	F	0	30	0	0	40
234	business*************	12	F	15	0	15	15	20

Frequently Asked Questions

What is the average AISO score for logistics / distribution websites?

The average AISO score for logistics / distribution websites is 45 out of 100. This is based on a scan of 234 sites in the manufacturing & industrial industry. The score combines five dimensions: SEO (73), readability (29), engagement (65), AEO (15), and WCAG accessibility (50).

How do logistics / distribution websites perform on accessibility?

The average WCAG score is 50 out of 100. Many logistics / distribution websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are logistics / distribution websites ready for AI search engines?

Not yet. The average AEO score is 15 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 28% of logistics / distribution sites have no schema markup at all.

What is the biggest weakness for logistics / distribution websites?

The weakest dimension is AEO, with an average score of just 15. This represents the area where logistics / distribution websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO checks meta tags, schema markup, headings, and other signals search engines use to crawl and index pages.
Readability looks at sentence length, word complexity, and plain language. Higher scores mean easier reading.
Engagement counts headings, lists, bold text, images, and other elements that make content easy to scan.
AEO checks if AI engines can find and cite the content. It looks for FAQ sections, direct answers, and structured data.
WCAG tests for color contrast, alt text, ARIA labels, and proper HTML. It follows the W3C accessibility guidelines.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Logistics / Distribution Website Score?

The average logistics / distribution website scores 45/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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