A
AISO Studio

Is your med spa / cosmetic website keeping up? Here's what the data shows.

Med Spa / Cosmetic Website Audit Report

We scanned 437 med spa / cosmetic websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 437 sites · Scan date: March 14, 2026

Overview

The med spa / cosmetic industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 437 sites is just 49 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for med spa / cosmetic sites is SEO, with an average of 80. The weakest area is AEO, at just 15. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 49, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 47% of med spa / cosmetic websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

49

AISO Score

80

SEO

36

Readability

67

Engagement

15

AEO

50

WCAG

Key Findings

47%

Score Below 50

A significant portion of sites need improvement.

10%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

4%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most med spa / cosmetic websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 437 med spa / cosmetic websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 49 means the typical med spa / cosmetic website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 15 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 10% of sites lack schema markup. 4% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The med spa / cosmetic industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 437 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
8
30-39
47
40-49
151
50-59
202
60-69
28
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
28 (6%)
D
202 (46%)
F
207 (47%)

Dimension Breakdown

Average scores across all 437 med spa / cosmetic websites for each scoring dimension.

SEO
80
Readability
36
Engagement
67
AEO
15
WCAG
50

Full Results

The table below lists all 437 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the med spa / cosmetic space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1wellan*********69C9755903373
2pureimage***************66C8545853095
3absolu**********66C9441902693
4luxelou*************65C9745831893
5renewo***********65C9452903360
6anchora************64C79501004545
7lakme********64C9251851882
8numed*******64C8935902694
9physici*************63C8652802577
10stpetewel***************63C9452901863
11themedica****************63C7960902661
12belleam***********63C8952851878
13concor***********62C79448020100
14serene***********62C8645852575
15kochand************61C8942901871
16bostonmedi*****************61C9234901093
17faceto***********61C9239781894
18summitmed**************61C8447801888
19amdplast*************61C8745801097
20lortonm*************61C9459901839
21aziame*********60C9442602589
22boise*********60C8743801090
23dsmcoa***********60C9242751885
24maineplas**************60C9732851090
25omaha*******60C8459701873
26restorat*************60C9460902617
27rivie*********60C8754903826
28stay-s***********60C8949801080
29novaaesthe****************59D8143851873
30mbc.******59D8249463592
31beautybo*************59D8442701896
32medicalae***************59D9450881054
33restorm*************59D8648834136
34bonavi***********59D8146852562
35whitepear***************59D8441851873
36bloomm***********59D7975751050
37confide************59D9712852597
38glode*******59D7959852050
39ascent**********59D8736901875
40boreali***********58D7648901075
41conway**********58D8742751087
42reneuxm************58D8958831046
43confid***********58D8450851857
44skinfitm*************58D9211803891
45elitem***********58D8937806019
46besto*******58D9234903836
47sanas********58D8438801090
48bestimpre***************58D7742702590
49renewm***********58D9158881039
50windermer***************57D9715852582
51mindful***********57D8444753055
52saintl*********57D8454751855
53thenatura**************57D8935781878
54synerg***********57D9248651075
55flawles************57D8648752653
56simplyr*************57D9446781853
57thegarde*************57D8961851036
58thepar***********57D9237851067
59confide*************57D9444753338
60purerestorati************************57D8937801082
61growingyo***************56D9442752544
62aquamed***********56D7945801862
63skinscien****************56D9142951833
64blushand**************56D7445751089
65vitalit*************56D8963651841
66clari********56D8448851845
67spame*********56D8664751040
68bellev***********56D9443901829
69skinar**********56D8947833319
70runnel***********56D9144651078
71nebras*********56D7941732567
72aislin***********56D7765733321
73remed********56D8158682546
74dripme*********56D8952781053
75downtow***********56D8137852850
76manhatt*************56D7938801873
77eliteaes**************56D8644702654
78southeastaes*********************56D9437751070
79thegl********56D8255651075
80totals*********56D9459851026
81longev*********56D9118802579
82elysianw**************56D9457682626
83auraem*********56D8940781859
84allure***********56D8921801892
85abeautiful*****************56D9456752518
86skinric*************56D8952833316
87moder********56D8447902627
88memorialpl****************56D82406510100
89washingtona*******************56D9436853033
90luxaesthe***************56D9226751886
91northernwyomi************************56D8458551080
92lifemed*************55D8653701845
93onyxm*********55D8462701833
94newme*********55D9455653320
95ritualme*************55D9431781859
96sooth********55D9451781039
97michm*********55D7746701080
98beflaw**********55D7654751850
99auroram*************55D9142751850
100mountai************55D8757731832
101thrive**********55D7753781850
102mainst**********55D7452581091
103themed*********55D8957603820
104carolinaa****************55D8738631089
105edenm*********55D8755501081
106mycha********55D8939682556
107thevall************55D8649702347
108vivazme************55D8163731040
109glowfr**********55D8732732569
110thenatu***********55D7947601090
111poshmed***********55D9240551091
112novaplas**************55D7734731885
113rejuvamed***************55D8243651083
114thedistri**************55D9128601893
115drrou*******54D8635752654
116lcawel*********54D9150851027
117ctpo******54D9444802524
118privam*********54D8948701847
119aloha-ae**************54D8932701082
120era-wel*************54D9238681073
121hollyd*********54D8661731033
122viome********54D92305510100
123montanamed******************54D7750703827
124lookrej************54D8449601863
125stayfl**********54D8650701058
126radianm*************54D7646751070
127medspa***********54D7160801837
128puremedae**************54D8441851839
129kimbel***********54D970851891
130skind*********54D7963701829
131myreviv*************54D8450851824
132ambia*********54D8443631078
133curemed*************53D8947831035
134magnifas*************53D8925903425
135thegard************53D8458631045
136ommed*******53D7450781843
137enhanced*************53D9454601833
138crownm**********53D8945801829
139theark**********53D9236751845
140revital***********53D7460751040
141greats*********53D8937852821
142beyoumed*************53D8454731038
143jolime*********53D8944881028
144reviver***********53D8731651876
145skinc*********53D7750802525
146406me********53D9229601091
147synergywel****************53D9419851070
148sandias***********53D7259731837
149cfpsf********53D7540651875
150belvisom*************53D7739553073
151bodyga**********53D8652602540
152themed**********53D499455055
153bluesky************53D8947851032
154med-i********52D8951731030
155firstst*************52D7655681839
156serenit*************52D8948681834
157theradian****************52D9444781822
158soma*******52D9153751022
159ceco*******52D8433782543
160cosmedixa****************52D8459701817
161alluremed***************52D7432701085
162skin*******52D8448851026
163grandp***********52D8441732637
164bestyo***********52D8438851042
165bellade************52D8944732621
166sculpt***********52D8939702539
167enlivenwe****************52D8443781834
168slatem*********52D8628752652
169belang***********52D9133901825
170infinitymed******************52D9719781069
171urbanun***********52D77306010100
172radian***********52D8156651044
173drfed*******52D8946901016
174bellagl************52D9240602643
175vivad*********52D8928903810
176fortwor************52D8734601080
177celebri*************52D7434731078
178excelinm*************52D8446681055
179ovm*****52D8944551071
180agele********51D7942501083
181bellagio**************51D8133601876
182rejuvena**************51D9433851819
183premier***********51D8432551090
184weilerpla***************51D8644681050
185lolasm*********51D7230651094
186accentscos****************51D7928781070
187advanceda***************51D7934682655
188chicl********51D8220731875
189skinne***********51D940903350
190brooklyn**************51D7660781811
191lotuswell**************51D7154551858
192blissmed**************51D8958601820
193neamanpla***************51D9446831014
194therefr*************51D7758701033
195infinit*************51D7741501090
196divinewell******************51D7140602563
197artofaest****************51D736950850
198precisi*************51D8740681054
199aesth*********51D7642703328
200signatu************51D920801889
201nuance**********51D8655551047
202venusris*************51D8927601869
203wimed********51D7949601848
204rejuvenationc**********************51D8953651824
205xelme********51D7165552036
206anovam*********51D6652701846
207medsp*******50D973085258
208nyahm*********50D9441602527
209themed**********50D914380189
210medspaofn***************50D7644601067
211dermabl*************50D970651890
212iowac*********50D7751651047
213iamedi**********50D7652631048
214rejuven************50D8444651048
215umm*****50D67365110100
216reviv*******50D7437631863
217themedsp*************50D8444701043
218freshf**********50D8125651082
219envogue***********50D8432751844
220seamis***********50D970851865
221museme***********50D9232781829
222wright***********50D7465551037
223oldcit***********50D8748801018
224bare******50D8941601054
225dermag**********50D8715651091
226stonespr**************50D7162601039
227midohioval******************50D7934651859
228sisterhoo**************50D8031551085
229lushch**********50D7634601080
230nuima********50D7933552567
231advance***********49F7929731850
232radiance**************49F8129601079
233ctfacia***********49F8643701033
234nuviewm***********49F6161751030
235advancedm**************49F920681891
236sunkiss************49F8956651016
237honolul***********49F890683375
238imagela***********49F8436682632
239therec*********49F8451651821
240refresh*************49F940652678
241kcdo******49F7739551075
242umfp*****49F59267010100
243vanity***********49F7658701023
244aestheti*************49F7939501075
245bella*********49F8637701043
246plastics**************49F9418731850
247rpsplast*************49F8139651054
248essenc***********49F920651890
249glamour************49F8439551063
250sansam*********49F8146702019
251pomeren*************49F6252501080
252pureme**********49F7944681835
253kjrelaxin**************49F7453551055
254luxeme***********49F7953651820
255green*********49F8442601048
256agelessm*************49F920651890
257aspire**********48F4562551069
258revivem***********48F7957631020
259flawles************48F7446501063
260glowme**********48F6645601063
261elas*****48F8646701813
262beautifu**************48F7632601073
263radiantre***************48F8935651832
264theroya***********48F7637681050
265rejuvec*************48F8434851026
266thelook************48F8928801037
267mcny*****48F890801870
268jdvme********48F8949701012
269puremeds*************48F8643601043
270ilmaes***********48F8133801828
271nashville***************48F7950701813
272belmontpla*****************48F8637831020
273rejuvenat**************48F7442601058
274aqua-bea*************48F6659601041
275essenti************48F793865062
276rejuvena*************47F8227801037
277greenwich**************47F7635751038
278vitalit*************47F920651091
279charmed***********47F5958801810
280kontou***********47F946902625
281embolde***********47F7929581067
282theaesthe**************47F845655035
283bellavaa*************47F920651091
284studiomedi*****************47F890952631
285seapor***********47F894455838
286bellom*********47F7427501088
287tribec***********47F7921701853
288zzmed*******47F893875031
289thegran***********47F6741801035
290maripo*********47F8744701019
291ohanamed**************47F8156551814
292rum*****47F8234601052
293muse-m*********47F6632652060
294newimag*************46F920651083
295phxme********46F5549851027
296bellaglo**************46F8113651080
297somam*********46F8436801014
298theskinl*************46F6659601026
299medsp*******46F7436801818
300surface***********46F8642651023
301dermali************46F890781862
302premier************46F840801862
303luname**********46F920601091
304helamed***********46F813465058
305arcticmed**************45F8442651019
306alaska**********45F940701069
307meridian**************45F890651080
308spoken**********45F8145552611
309tchealt***********45F7850651010
310elite-**********45F920731067
311minneso*************45F358236067
312mspremierp*****************45F6737761035
313theshi*********45F895651862
314ethosme************45F5735651067
315glacie***********45F863545858
316modernm***********45F6429851827
317surge********45F6154651029
318jewellaes****************45F7640501052
319agapem**********45F7721501080
320vtmed*******45F5741551070
321rejuven***********45F8438631025
322wyome********45F7437681033
323nirvana************45F6928502563
324auburn**********44F7627731035
325zonam*********44F892958837
326magnoli************44F7639651813
327785me********44F8432601823
328louisiana**************44F7729300100
329magmedic*************44F5451701029
330umedsp*********44F7722601847
331harmon***********44F7739501044
332alchem***********44F896733029
333rejuvenat****************44F8930551824
334wsnmm*********44F6943681024
335foursi***********44F6937501060
336bluehaven**************44F6439751029
337signaturepl******************44F8939601019
338dolcevi************43F755553021
339beauteenh***************43F6635601050
340phasesm*************43F815128057
341cosmeti************43F7640501827
342natura*********43F8924701021
343fundamen**************43F8411781036
344clari********43F7628501058
345priveme************43F7142651019
346406aes***********43F840551091
347midcit***********43F6723501080
348cloudl***********43F6935551050
349derman***********43F6926752518
350vipme*********43F7434831010
351charlesto***************43F8431601032
352luxh******43F7440651024
353serenit*************43F6637501060
354slcme********43F7146601025
355turnerm*************43F5948501050
356newhoriz*************42F7916651840
357vivemed*************42F763145064
358renovaa*************42F8440551014
359megandco**************42F7537451046
360medicalae**************42F890801039
361brookha*************42F546030071
362vivame*********42F790601078
363theskinba**************41F764245044
364revi*****41F726551871
365experienc**************41F6923731032
366theantiag**************41F7714731036
367sudbur***********41F6924801021
368catalystm****************41F6234681032
369utahcosme**************41F940701832
370biomed***********40F6135501050
371finam*********40F790501083
372silktou************40F869551053
373dulyheal*************40F7214601053
374wallc*********40F6720551057
375facesm*********40F7124631036
376rejuvena**************40F4728651849
377ndamed***********40F8126601021
378vitahe**********40F674043053
379lespame************40F797601848
380vida******40F664240057
381rejuvena**************40F6831561038
382akfunct************39F615530050
383med44a**********39F624565013
384transforma*****************39F7123601035
385maryvil************39F747501069
386penobscotme*******************39F7239551011
387glomed***********39F897701026
388serenityh***************39F5238601825
389smithvi*************39F744035050
390fabmedica***************39F742838067
391themodern**************39F7420681021
392revitali**************39F594445050
393skins*********39F892465017
394preme********38F810601050
395spade*******38F760652531
396solacem*************38F790681041
397elite*********38F642355056
398legacyhea***************38F6926501038
399labell***********38F6626681810
400coutur***********37F763145823
401kauaim*********37F810831016
402belleaest**************37F6230601023
403sterling**************37F664740029
404drsmed*********37F6228501035
405theskinl*************36F890631024
406arizoname***************36F720431073
407rejuv-**********36F5040501028
408deepblu***********36F791801015
409michiga***********35F645601047
410youwel*********35F690501063
411rejuvenat***************35F81080105
412revitaliz**************35F582538850
413bioderm************35F613501067
414alora-**********35F760751016
415beverlyh**************34F670601042
416butterf************34F561680107
417hiatu********34F544048812
418thebell***********34F762643154
419medan********33F5916551814
420peakima************33F6621501019
421msplast*************33F6112501036
422mtmed*******33F673433029
423ridgwaypl****************33F69040077
424euphor*********33F570501063
425allures*************33F742150107
426glow*******32F5911501038
427spatr********32F690701014
428elevate************31F640501044
429zulamod*************29F77938024
430vitalit*************29F520551828
431rejuvem*************29F611545030
432thetruem*************28F652038017
433artist***********27F66740024
434legacym***********27F443830021
435profil***********23F50183087
436canovaa*************23F75020029
437emeraldae***************19F6702504

Frequently Asked Questions

What is the average AISO score for med spa / cosmetic websites?

The average AISO score for med spa / cosmetic websites is 49 out of 100. This is based on a scan of 437 sites in the healthcare industry. The score combines five dimensions: SEO (80), readability (36), engagement (67), AEO (15), and WCAG accessibility (50).

How do med spa / cosmetic websites perform on accessibility?

The average WCAG score is 50 out of 100. Many med spa / cosmetic websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are med spa / cosmetic websites ready for AI search engines?

Not yet. The average AEO score is 15 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 10% of med spa / cosmetic sites have no schema markup at all.

What is the biggest weakness for med spa / cosmetic websites?

The weakest dimension is AEO, with an average score of just 15. This represents the area where med spa / cosmetic websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Med Spa / Cosmetic Website Score?

The average med spa / cosmetic website scores 49/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Med Spa / Cosmetic Website Audit Report - AISO Studio | AISO Studio