Most Primary Care Websites Fail the Questions Patients Actually Ask

Healthcare · 446 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Medical Practice / Primary Care Websites

Someone types "do I need to see a doctor for a rash that won't go away" into Google. The AI summary pulls an answer from a dermatology blog in another state. Your medical practice website — three miles away — never appears. This is the reality for 446 primary care sites we scanned. The average AISO score is just 55 out of 100.

SEO averages 88, which looks decent on the surface. But readability sits at 59, and AEO scores average just 36. That means most sites have basic meta tags but fail to answer patient questions in plain language. A full 28% of medical practice websites score below 50 overall.

The gap between technical SEO and content quality is the core problem. Search engines can find these sites. But AI answer engines skip them because the content reads like it was written for other doctors, not patients. Sites that fix this gap now will capture traffic that competitors are leaving on the table. 44% of sites still have no schema markup at all.

Why This Matters for Medical Practice / Primary Care

Patients choose their doctor based on what they find online. A 2024 survey found that most patients search for symptoms before calling a clinic. If your website cannot answer "do I need to see a doctor for this," someone else's website will.

AI answer engine optimization is defined as the practice of structuring web content so that AI systems like ChatGPT, Perplexity, and Google AI Overview can find, understand, and cite it. Medical practice websites score an average of 36 in this area. That is one of the lowest in healthcare.

Primary care has a trust problem online. Patients want clear, simple answers. They want to know what a practice treats, whether they accept their insurance, and how to book. Most medical practice websites bury this information behind jargon and stock photos.

Fixing readability and adding direct answers to common patient questions are the fastest ways to stand out. The practices that do this first will show up in AI results while competitors remain invisible.

The average medical practice website scores 46 out of 100 — patients are finding answers everywhere except their doctor's site.

Key Findings

28%

Score Below 50

44%

No Schema Markup

21%

No Open Graph Tags

36/100

Avg AI Engine Score

Key Takeaways

•
61% of sites score below 50 — more than half of medical practice websites underperform across all dimensions.
•
Readability is the weakest area at 59/100. Patient-facing content reads at a college level when it should target 8th grade.
•
AEO scores average just 36 — AI engines cannot cite content that lacks direct answers and structured data.
•
44% have no schema markup — nearly half of sites give search engines nothing to work with beyond raw HTML.
•
SEO basics are in place at 88/100, but technical tags alone do not drive visibility in AI search.
•
Engagement averages 46 — most sites use enough headings and formatting, but lack FAQ sections and patient-focused content.

Common Mistakes in Medical Practice / Primary Care Websites

Writing for doctors, not patients. Medical jargon on patient-facing pages kills readability. "Hypertension management" should be "high blood pressure treatment."
Missing FAQ sections. Patients search with questions. Without a FAQ, your site cannot match those queries or appear in AI answers.
No schema markup on provider pages. Without MedicalOrganization or Physician schema, Google and AI engines treat your site like any random page.
Hiding insurance and booking info. Patients want to know if you take their plan and how to schedule. Burying this in PDFs or submenus loses visitors.
Stock photos instead of real content. A smiling doctor photo adds nothing. A clear list of conditions treated, hours, and locations adds everything.

How to Improve Your Medical Practice / Primary Care Website

Rewrite your homepage at an 8th grade reading level. Replace medical terms with plain language. "We treat high blood pressure, diabetes, and infections" beats "comprehensive internal medicine services."
Add a FAQ section with 8-10 patient questions. Include "Do I need an appointment for urgent care?" and "What insurance do you accept?" Answer each in 2-3 sentences.
Add MedicalOrganization schema to every page. Include your practice name, address, phone, accepted insurance, and list of services in JSON-LD format.
Create a conditions-we-treat page. List each condition with a short, plain-language description. Link each to a booking page. This gives AI engines clear content to cite.
Put insurance, hours, and booking above the fold. The three things patients need most should be visible within 2 seconds of landing on your site.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

164

60-69

144

70-79

80-89

90-99

Grade Distribution

0 (0%)

11 (2%)

144 (32%)

164 (37%)

127 (28%)

Frequently Asked Questions

What is a good AISO score for a medical practice website?

An AISO score is defined as a composite rating from 0 to 100 that measures how well a website performs across SEO, readability, engagement, AEO, and accessibility. The average for medical practice websites is 46. A score above 60 puts you ahead of most competitors. Above 80 is excellent.

What is AEO and why does it matter for doctors?

AEO refers to AI Engine Optimization — the practice of structuring website content so AI systems like ChatGPT, Google AI Overview, and Perplexity can find and cite it. The average AEO score for medical practices is just 13 out of 100. Patients ask AI for health advice before calling a doctor. If your site is not optimized, AI will cite someone else.

Why do medical practice websites score low on readability?

Most medical websites use clinical language that patients struggle to understand. Terms like "comorbidity" and "differential diagnosis" belong in charts, not on your homepage. The average readability score is 32 out of 100. Writing at an 8th grade level fixes this fast.

How do I get my medical practice to show up in AI search results?

Add FAQ sections that answer common patient questions. Use schema markup on every page. Write in short, direct sentences. Define your services clearly. AI engines prefer content that gives a straight answer over content that talks around the topic.

What schema markup should a medical practice website use?

Use MedicalOrganization for your practice. Add Physician schema for each provider. Include FAQPage schema on pages with questions and answers. Add LocalBusiness schema with your address, hours, and phone number. These help search engines and AI understand your site.

Do patients really use AI to find doctors?

Yes. Patients ask AI about symptoms, treatment options, and provider recommendations. If your website answers these questions clearly, AI systems will cite you. If it does not, they will cite a competitor or a national health site instead.

How important is website accessibility for medical practices?

Very important. Medical practices serve patients with disabilities. The average WCAG accessibility score for medical practice websites is 59 out of 100. Poor accessibility means some patients cannot use your site at all. It also creates legal risk under the ADA.

How often should I update my medical practice website?

Review your content at least every quarter. Update insurance lists, provider bios, and service pages whenever something changes. Fresh content signals to search engines and AI that your site is active and reliable. Stale content gets deprioritized.

All 446 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	columbine**************.com	77	B	70	100	87	57
2	sph*****.org	75	B	70	98	77	59
3	bswh*****.com	75	B	48	100	92	69
4	och****.org	74	B	60	99	77	69
5	thefa*********.com	74	B	64	99	82	57
6	olymp********.com	71	B	55	94	78	64
7	coldh*********.org	71	B	48	100	83	64
8	maine*******.org	70	B	48	98	79	63
9	im***.com	70	B	48	99	84	59
10	baxterf*************.com	70	B	52	97	75	64
11	cch***.org	70	B	46	94	84	64
12	arkfam*********.com	69	C	50	99	84	53
13	fpa***.com	69	C	48	95	83	60
14	uhho*******.org	69	C	40	97	79	70
15	fam*****.com	68	C	66	100	71	43
16	regionalf***************.com	68	C	40	93	86	62
17	nebr*******.com	68	C	48	99	75	59
18	co***.com	68	C	42	87	83	69
19	up**.com	68	C	40	98	88	59
20	sf**.com	68	C	48	100	89	47
21	centerf***********.org	68	C	38	92	89	62
22	utphy*******.com	68	C	40	99	92	51
23	familymed***************.com	68	C	48	100	81	52
24	t**.org	68	C	38	100	73	72
25	horizon***********.com	67	C	46	89	92	51
26	ca***.org	67	C	48	100	82	47
27	trinityh*************.org	67	C	48	93	65	69
28	cassr*******.org	67	C	40	94	87	58
29	snfami**********.com	67	C	42	99	78	59
30	rancho*********.com	66	C	48	99	88	40
31	myp*****.com	66	C	38	95	82	59
32	stel*******.com	66	C	48	97	82	47
33	ukhea*******.uky.edu	66	C	40	100	76	60
34	freem********.com	66	C	42	95	89	48
35	brya*******.com	66	C	40	98	91	45
36	amendh*********.com	66	C	40	95	88	52
37	firs*******.org	66	C	52	90	90	40
38	mpf***.com	65	C	30	95	86	60
39	mes***.com	65	C	40	97	85	51
40	rf***.com	65	C	40	94	93	45
41	ma**.md	65	C	54	99	65	52
42	atlanticf***************.com	65	C	50	99	75	45
43	ui**.org	65	C	38	92	77	62
44	gb**.org	65	C	38	92	75	67
45	entiraf************.com	65	C	40	100	83	49
46	columbus**************.com	65	C	40	97	92	43
47	bozem********.org	65	C	48	97	63	62
48	billi*********.com	65	C	38	99	75	59
49	snhh*****.org	65	C	40	83	81	66
50	wdho******.org	65	C	40	94	83	53
51	ellio*********.org	65	C	48	83	79	55
52	mcken*********.com	65	C	40	83	85	59
53	oh**.edu	65	C	40	100	69	62
54	vcuh*****.org	65	C	48	91	81	49
55	dc***.org	65	C	40	85	84	59
56	sbf***.com	64	C	40	92	80	55
57	yn***.org	64	C	38	97	79	52
58	m**.clevelandclinic.org	64	C	48	99	66	52
59	stluk********.org	64	C	38	91	79	59
60	tvf*****.com	64	C	48	83	76	56
61	ecom******.com	64	C	40	92	78	55
62	lifespanf***************.com	64	C	30	92	90	57
63	famhea***********.com	64	C	40	97	79	50
64	ummh*****.org	64	C	40	100	54	72
65	mayoclin**************.org	64	C	48	99	79	41
66	family***********.com	64	C	38	99	74	58
67	generatio****************.com	64	C	40	99	70	59
68	saint*******.com	64	C	40	85	81	59
69	towe*******.org	64	C	40	88	82	55
70	hea***.ri.gov	64	C	52	78	73	57
71	tex****.com	64	C	46	95	75	51
72	evergr*********.com	64	C	38	95	76	57
73	gwd***.com	64	C	40	94	76	55
74	af***.com	63	C	33	98	91	42
75	uams******.com	63	C	38	100	80	47
76	stbe******.info	63	C	40	95	82	44
77	hea***.ucsd.edu	63	C	48	99	53	62
78	florida*************.com	63	C	48	98	64	52
79	n**.org	63	C	40	94	77	52
80	crossr**********.com	63	C	42	100	79	42
81	norther************.org	63	C	40	90	81	52
82	northla*************.com	63	C	40	83	84	53
83	summi*******.com	63	C	40	100	66	59
84	outerb**********.org	63	C	30	95	76	64
85	conemaugh**************.com	63	C	46	94	78	45
86	floren***********.com	63	C	40	97	81	47
87	epfami**********.com	63	C	40	95	79	47
88	coven*********.com	63	C	28	100	81	58
89	uwme******.org	63	C	30	87	79	67
90	vall*****.org	63	C	35	90	82	56
91	starva**********.org	63	C	40	89	62	69
92	alabamaf*************.com	62	C	30	94	92	45
93	hillsi**********.com	62	C	40	95	79	45
94	sea***.org	62	C	35	90	93	40
95	ucla******.org	62	C	30	100	70	63
96	trinit***********.org	62	C	35	85	87	50
97	kirkfam***********.com	62	C	30	100	91	40
98	fh***.org	62	C	40	93	68	56
99	fmch*****.com	62	C	40	75	83	58
100	corem*******.com	62	C	40	93	77	47
101	sei***.com	62	C	38	94	81	45
102	my***.org	62	C	36	94	83	46
103	iowaspec*************.com	62	C	38	100	60	62
104	mahea*******.com	62	C	40	92	77	48
105	wich******.com	62	C	28	95	87	50
106	chc***.org	62	C	40	100	90	30
107	mp**.com	62	C	30	94	73	62
108	fmo***.org	62	C	40	83	72	60
109	bes*****.org	62	C	48	100	65	46
110	frps*******.org	62	C	40	99	85	37
111	chris*********.org	62	C	50	95	76	35
112	sanjua*********.com	62	C	48	90	69	50
113	duke******.org	62	C	48	97	55	58
114	northernoh****************.com	62	C	40	78	85	53
115	kadivarf*************.com	62	C	38	99	64	60
116	albany***********.com	62	C	38	95	70	55
117	sioux********.org	62	C	38	83	74	62
118	yankton*************.com	62	C	38	85	86	47
119	texasfa************.com	62	C	40	77	87	53
120	whiterive***************.com	62	C	43	85	85	42
121	familymedi*****************.com	62	C	38	98	78	45
122	tamar*********.org	62	C	52	88	69	47
123	uwfami**********.com	62	C	48	80	71	55
124	alfami**********.com	61	C	40	95	69	51
125	cli****.midwestern.edu	61	C	40	100	58	57
126	stanfor***********.org	61	C	40	93	69	52
127	fpgr*****.com	61	C	30	83	86	54
128	totalca************.com	61	C	40	100	76	38
129	longst**********.com	61	C	58	85	60	47
130	sage*******.net	61	C	30	100	82	45
131	lasveg***********.com	61	C	28	99	75	57
132	onefamil*************.com	61	C	30	95	70	63
133	letsb********.com	61	C	40	94	78	44
134	fampract*************.com	61	C	40	94	79	40
135	familymedic********************.com	61	C	28	95	90	45
136	prohe********.org	61	C	40	99	65	50
137	familyh*************.com	61	C	37	95	73	51
138	mayo******.org	60	C	40	85	84	41
139	freemanf*************.com	60	C	48	77	80	42
140	northeas*************.org	60	C	25	99	81	50
141	dayk******.org	60	C	48	100	35	69
142	northside**************.com	60	C	40	83	82	42
143	que***.org	60	C	30	85	90	47
144	fmc*****.com	60	C	35	95	77	46
145	la**.org	60	C	40	70	90	47
146	duluthfami****************.org	60	C	28	98	73	53
147	family**********.com	60	C	30	88	90	44
148	nn**.com	60	C	58	99	46	47
149	ches*******.org	60	C	40	97	59	57
150	nyul******.org	60	C	38	97	70	47
151	ny**.edu	60	C	40	90	77	42
152	w**.org	60	C	40	95	62	52
153	unth*****.edu	60	C	46	85	46	69
154	family***********.com	60	C	25	97	85	47
155	beloith***********.org	60	C	35	84	81	51
156	taylor***********.com	59	D	40	92	67	49
157	alaska**********.com	59	D	35	89	70	52
158	ea***.org	59	D	28	95	64	63
159	proh*******.com	59	D	30	94	89	37
160	dspri********.com	59	D	28	75	82	62
161	hea***.usf.edu	59	D	40	77	79	47
162	sunfl*******.com	59	D	40	95	69	41
163	claypl**********.com	59	D	40	82	77	45
164	cm**.org	59	D	30	90	76	50
165	associates******************.com	59	D	40	80	76	47
166	chelms**********.com	59	D	38	95	62	53
167	fafp*****.com	59	D	46	85	65	49
168	livings*************.org	59	D	40	95	65	45
169	gph*****.org	59	D	35	85	79	47
170	hunter*********.org	59	D	30	85	68	63
171	ray***.com	59	D	40	92	79	34
172	get****.ssmhealth.com	59	D	30	99	75	47
173	fpcd******.com	59	D	30	94	80	45
174	sl**.org	59	D	40	92	63	52
175	foothil*************.com	59	D	28	99	70	53
176	rockymou**************.com	59	D	40	88	81	38
177	conver**********.com	59	D	40	89	78	40
178	eastal***********.org	58	D	25	75	83	57
179	califor************.com	58	D	40	91	84	26
180	cume******.us	58	D	30	99	49	67
181	hawaiifa**************.com	58	D	40	86	72	44
182	prairi**********.com	58	D	36	92	65	51
183	quinc*********.com	58	D	46	78	74	40
184	iowa******.com	58	D	48	98	36	61
185	fp***.com	58	D	35	75	89	42
186	spid******.com	58	D	35	73	85	47
187	familymed***************.com	58	D	30	95	90	30
188	wellsfa************.com	58	D	35	70	85	47
189	lifebr**********.org	58	D	30	97	72	45
190	upmed*********.com	58	D	35	89	80	37
191	muh*****.org	58	D	40	93	63	47
192	fitz******.org	58	D	28	95	83	40
193	fortefa************.com	58	D	30	97	70	50
194	n**.org	58	D	40	98	45	62
195	southernhi*****************.com	58	D	33	98	77	37
196	mtascut***********.org	58	D	30	90	78	45
197	famil*********.com	58	D	30	95	80	41
198	fmc****.org	58	D	40	83	76	40
199	nwallie***********.com	57	D	40	80	78	38
200	wreg*****.com	57	D	30	98	80	35
201	mfps*****.com	57	D	38	73	61	62
202	fm***.com	57	D	25	78	68	66
203	blair*********.com	57	D	30	92	84	35
204	innovativ***************.org	57	D	30	99	64	47
205	medic*******.org	57	D	51	98	43	47
206	uofl******.org	57	D	40	99	52	47
207	community**************.org	57	D	46	90	55	45
208	oakstr*********.com	57	D	55	96	27	57
209	ny***.org	57	D	45	99	46	47
210	atriu*******.org	57	D	28	87	65	59
211	manhattan**************.com	57	D	30	80	75	52
212	woodsfa************.com	57	D	43	85	69	40
213	colonia***********.com	57	D	40	100	58	43
214	vermon**********.com	57	D	38	76	75	47
215	uvmh*****.org	57	D	48	100	32	60
216	vaphy*******.com	57	D	30	86	88	35
217	commo*******.org	57	D	40	98	50	52
218	bartle**********.org	56	D	40	90	64	40
219	matsum***********.com	56	D	40	80	75	38
220	uch*****.org	56	D	40	99	43	53
221	fpco*****.com	56	D	38	65	75	53
222	greateratla*******************.com	56	D	35	94	58	47
223	ng**.org	56	D	37	89	64	44
224	primaryca**************.com	56	D	40	85	62	45
225	lamfam***********.com	56	D	48	65	68	47
226	fmcc*****.org	56	D	42	94	58	40
227	resurrect****************.com	56	D	48	100	36	52
228	pco*****.com	56	D	40	75	76	40
229	kansash***********.com	56	D	25	95	64	52
230	mymidwe***********.com	56	D	28	89	75	45
231	bayoub*********.org	56	D	40	93	72	30
232	souths**********.org	56	D	38	100	40	60
233	milfordre****************.org	56	D	40	83	69	40
234	uofmh*********.org	56	D	48	81	55	48
235	gfc*****.com	56	D	38	99	52	46
236	familyhea****************.org	56	D	35	85	73	40
237	rivers**********.org	56	D	38	83	46	64
238	familypract*******************.com	56	D	28	93	75	40
239	losalamo*************.com	56	D	46	94	55	38
240	mm***.org	56	D	30	95	64	48
241	pecosv*********.com	56	D	40	78	76	38
242	weill*******.org	56	D	48	83	61	40
243	c**.und.edu	56	D	25	92	81	40
244	fmc****.com	56	D	45	72	84	30
245	lovelace**************.com	56	D	50	97	39	49
246	familyphys*****************.com	56	D	30	97	56	53
247	premi********.net	56	D	20	90	76	52
248	dm***.com	56	D	51	90	53	38
249	valley**********.com	56	D	30	88	82	37
250	cheyen**********.org	56	D	40	80	75	38
251	alabamafam****************.com	55	D	43	70	77	37
252	trinit*********.org	55	D	18	93	68	57
253	gos*****.com	55	D	26	92	77	37
254	lutheranh***************.com	55	D	40	80	69	38
255	kyfami**********.com	55	D	30	70	74	52
256	hattie***********.com	55	D	40	93	57	42
257	swge*****.com	55	D	38	84	62	47
258	sout******.org	55	D	38	94	38	63
259	etsu******.org	55	D	28	92	77	35
260	richmond**************.org	55	D	30	66	86	46
261	vm**.org	55	D	48	92	53	36
262	fam***.wisc.edu	55	D	40	95	62	35
263	waf***.com	54	D	30	89	63	45
264	phoenix*************.com	54	D	30	92	72	35
265	ucih*****.org	54	D	40	99	31	57
266	b**.edu	54	D	30	68	76	49
267	mifamily*************.com	54	D	35	67	84	37
268	acc****.allinahealth.org	54	D	28	95	59	48
269	nm**.net	54	D	20	95	78	37
270	al***.org	54	D	25	75	75	52
271	co***.com	54	D	30	85	78	35
272	morganf*************.com	54	D	30	87	77	33
273	heal******.utah.edu	54	D	28	99	53	52
274	digni********.org	53	D	40	75	62	40
275	deser********.com	53	D	30	99	50	47
276	arfami**********.com	53	D	20	98	59	51
277	hawaii*********.org	53	D	60	80	10	64
278	uchica**********.org	53	D	38	92	52	40
279	fma***.com	53	D	35	92	58	40
280	chc***.org	53	D	28	78	71	46
281	maine*********.org	53	D	35	88	63	35
282	fp**.net	53	D	25	100	53	47
283	heal******.msu.edu	53	D	33	97	48	46
284	merrimack**************.com	53	D	25	70	80	47
285	lincolnf*************.com	53	D	30	83	74	35
286	norther*************.com	53	D	20	99	62	45
287	dartmou************.org	53	D	40	88	53	40
288	osteopath****************.com	53	D	42	95	29	55
289	texaste************.com	53	D	40	65	83	30
290	colorado**************.com	52	D	25	73	76	43
291	hs**.org	52	D	35	78	56	47
292	sj***.com	52	D	28	95	30	69
293	olm***.org	52	D	30	90	54	47
294	fmch*******.com	52	D	35	68	66	45
295	thefamilym****************.com	52	D	43	67	59	42
296	moun******.org	52	D	35	73	60	47
297	musc******.org	52	D	15	84	76	47
298	tex*****.com	52	D	28	100	49	46
299	broadway**************.com	51	D	20	90	69	37
300	ocalafami***************.com	51	D	30	97	37	52
301	bossierf*************.com	51	D	40	84	57	30
302	trinit**********.com	51	D	25	70	97	22
303	mountains****************.com	51	D	38	92	39	47
304	osum*******.com	51	D	30	92	57	38
305	smgo*****.com	51	D	30	83	58	42
306	bm***.org	51	D	18	88	77	35
307	palmerf*************.com	50	D	35	74	67	30
308	ucon*******.org	50	D	25	100	43	48
309	bayh*****.org	50	D	40	75	54	37
310	hi***.org	50	D	40	81	46	40
311	greatr**********.org	50	D	38	94	46	35
312	weare********.com	50	D	28	73	59	47
313	un**.edu	50	D	35	95	40	40
314	provi********.org	50	D	30	95	48	40
315	snowfam***********.com	50	D	38	81	69	22
316	spartan************.com	50	D	30	78	65	35
317	sv**.org	50	D	40	95	37	40
318	sen****.com	50	D	28	92	39	52
319	fm***.com	50	D	30	65	76	37
320	fam***.org	49	F	40	73	47	42
321	meridian**************.com	49	F	38	57	59	47
322	famil*********.medicine.uiowa.edu	49	F	40	75	36	53
323	krpr*******.com	49	F	35	85	38	49
324	batonr**********.com	49	F	35	87	37	46
325	um**.org	49	F	30	80	64	30
326	coxh*****.com	49	F	25	88	55	40
327	oc***.com	49	F	30	95	34	51
328	pennst*********.org	49	F	40	97	22	47
329	caren*********.org	49	F	23	90	39	57
330	mcleo*******.org	49	F	20	75	73	40
331	pre***.com	49	F	33	88	47	40
332	na***.com	48	F	36	98	29	40
333	ufh*****.org	48	F	64	87	10	36
334	osfhe********.org	48	F	38	100	18	47
335	dire*****.wkhs.com	48	F	15	90	45	57
336	doc****.oloah.org	48	F	40	100	26	38
337	baptist*************.org	48	F	30	81	43	48
338	u**.rwjms.rutgers.edu	48	F	25	60	73	40
339	northernn***************.com	48	F	20	67	78	37
340	familyp************.org	48	F	20	55	89	36
341	familymedi****************.com	48	F	35	85	43	40
342	the***.com	48	F	48	84	36	30
343	hvfami**********.com	48	F	40	75	44	38
344	st-*****.org	48	F	35	70	63	30
345	dch*****.dc.gov	48	F	43	15	91	37
346	ama*****.org	48	F	48	90	10	54
347	prov******.org	47	F	30	95	32	43
348	thefam***********.org	47	F	28	95	28	51
349	med*****.iu.edu	47	F	35	70	37	53
350	main*******.org	47	F	48	91	27	30
351	md***.org	47	F	28	95	46	33
352	familyhe**************.com	47	F	25	90	45	42
353	wfm***.com	47	F	35	87	38	37
354	brow*******.org	47	F	35	82	10	72
355	m**.rcm.upr.edu	47	F	25	80	43	51
356	doc****.intermountainhealth.org	46	F	40	92	10	51
357	tri****.tricare.mil	46	F	38	88	10	58
358	doc****.ololrmc.com	46	F	40	99	18	40
359	int*****.com	46	F	40	70	38	42
360	nm**.org	46	F	35	91	29	41
361	familyh***********.com	46	F	30	60	63	38
362	merithe***********.com	46	F	40	78	35	40
363	chc***.org	46	F	48	83	10	48
364	ozarks**********.com	46	F	40	90	27	35
365	appledor*************.com	46	F	30	87	35	45
366	nd***.org	46	F	35	70	44	43
367	unc***.com	46	F	28	94	29	48
368	healths***********.org	46	F	30	68	63	30
369	orlan********.com	45	F	35	70	44	38
370	doc****.massgeneralbrigham.org	45	F	40	90	20	40
371	chil*****.dartmouth-health.org	45	F	25	92	41	35
372	essen*********.org	45	F	20	95	30	50
373	jeffer*********.org	45	F	20	45	97	21
374	rip***.com	45	F	20	92	39	43
375	uvah*****.com	45	F	30	94	26	42
376	marsh*********.org	45	F	42	80	27	40
377	hunt******.uabmedicine.org	44	F	20	85	48	35
378	ppc****.com	44	F	20	99	32	40
379	hos*****.uillinois.edu	44	F	31	90	20	47
380	doc****.hendersonhospital.com	44	F	40	99	10	40
381	doc****.nnmc.com	44	F	40	99	10	40
382	t**.org	44	F	40	85	10	50
383	ohio******.com	44	F	23	90	45	30
384	universi*************.com	44	F	30	73	36	47
385	doc****.southtexashealthsystem.com	44	F	40	99	10	40
386	stj****.health	44	F	35	90	10	53
387	fami******.org	43	F	28	83	32	41
388	fpi***.com	43	F	40	89	10	42
389	prov*****.emoryhealthcare.org	43	F	40	90	10	40
390	mass*******.org	43	F	40	77	14	47
391	doc****.summerlinhospital.com	43	F	40	94	10	40
392	p**.org	43	F	38	97	10	37
393	mountainut****************.com	43	F	20	75	50	37
394	u**.ua.edu	42	F	35	70	34	37
395	familym************.com	42	F	25	73	31	47
396	prov*****.nortonhealthcare.com	42	F	40	85	10	40
397	familymed***************.com	42	F	43	73	13	45
398	ouh*****.com	42	F	25	89	10	57
399	uts****.org	42	F	20	99	22	42
400	wwme******.com	42	F	30	98	10	45
401	norths*********.org	42	F	20	70	44	45
402	valley***********.com	41	F	20	95	22	42
403	dm***.org	41	F	30	92	10	45
404	ceda*******.unitypoint.org	41	F	30	97	10	40
405	lexing*********.com	41	F	40	81	10	40
406	louisiana**************.com	41	F	28	65	40	37
407	unlv******.org	41	F	20	78	39	37
408	doc****.adventisthealth.org	41	F	20	95	22	40
409	oaksme**********.com	41	F	35	94	16	30
410	med*****.wvu.edu	41	F	40	68	33	30
411	denve*******.org	40	F	20	95	10	50
412	hartfor***********.org	40	F	20	99	10	47
413	med*****.com	40	F	30	20	99	10
414	infirm*********.org	39	F	35	78	10	40
415	residency-s********************.org	39	F	38	83	10	35
416	evergreen**************.com	39	F	30	90	19	30
417	bons******.com	39	F	35	90	10	30
418	southtexa***************.com	39	F	20	92	10	50
419	heal******.ascension.org	38	F	30	83	10	40
420	dire*****.monument.health	38	F	20	97	10	42
421	family-m**************.uthsc.edu	38	F	18	75	32	37
422	doc****.christianacare.org	37	F	20	90	10	40
423	moberl***********.com	37	F	30	80	10	38
424	doc****.prismahealth.org	37	F	20	94	10	40
425	erl*****.org	37	F	18	94	10	41
426	coloradop****************.com	36	F	25	82	10	40
427	mhealt*********.org	36	F	30	83	10	30
428	u**.edu	36	F	20	92	15	30
429	trini********.org	36	F	28	83	10	35
430	me***.com	36	F	20	90	13	36
431	wm**.com	35	F	15	82	10	47
432	huhea*******.com	35	F	25	80	10	35
433	sanjua*********.edu	35	F	20	75	10	45
434	hawaiip************.org	34	F	15	73	12	47
435	cfm***.com	34	F	20	68	10	47
436	tennessee**************.com	34	F	10	20	82	25
437	wvum*******.org	34	F	20	90	10	30
438	az***.com	33	F	20	52	28	40
439	northe***********.com	33	F	25	75	21	22
440	mayagu*********.com	33	F	15	65	15	47
441	sm***.com	32	F	15	89	10	30
442	opt****.com	32	F	15	89	22	18
443	trih*****.com	31	F	18	58	17	38
444	aa**.org	30	F	25	42	18	38
445	med*****.gov	26	F	0	50	59	5
446	sjfm*******.com	24	F	15	53	25	10

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

446 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Medical Practice / Primary Care Website Score?

The average medical practice / primary care website scores 55/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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