A
AISO Studio

Is your medical practice / primary care website keeping up? Here's what the data shows.

Medical Practice / Primary Care Website Audit Report

We scanned 448 medical practice / primary care websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 448 sites · Scan date: March 14, 2026

Overview

The medical practice / primary care industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 448 sites is just 46 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for medical practice / primary care sites is SEO, with an average of 71. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 46, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 61% of medical practice / primary care websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

46

AISO Score

71

SEO

32

Readability

64

Engagement

13

AEO

59

WCAG

Key Findings

61%

Score Below 50

More than half of sites in this vertical are underperforming.

44%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

21%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most medical practice / primary care websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 448 medical practice / primary care websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 46 means the typical medical practice / primary care website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 44% of sites lack schema markup. 21% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The medical practice / primary care industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 448 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
2
20-29
13
30-39
75
40-49
182
50-59
152
60-69
23
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
23 (5%)
D
152 (34%)
F
272 (61%)

Dimension Breakdown

Average scores across all 448 medical practice / primary care websites for each scoring dimension.

SEO
71
Readability
32
Engagement
64
AEO
13
WCAG
59

Full Results

The table below lists all 448 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the medical practice / primary care space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1ochs*******70B9255804882
2upm*****66C9259801891
3fpgre********63C77548310100
4columbinef*****************63C9457901857
5mypri*******63C7747753589
6uih*****63C8743832585
7trinityhe****************63C94368518100
8kansashe**************62C92357326100
9sphea*******62C8744903362
10summit**********62C8535753592
11dukeh*********62C94289018100
12uamsh*********61C97446018100
13trinityh*************61C77567510100
14ukhealt*************61C9241801886
15ummhe********61C9230851895
16imam*****61C8952902545
17generations******************61C9240851880
18epfamil*************61C9244801092
19unthe********61C75279033100
20dayki*********60C8030852892
21my.cleve**************60C8537851889
22carl*****60C82438010100
23bryanh*********60C8062701085
24cheshi*********60C8430654392
25health*********59D9229851885
26seif******59D8949801075
27coreme**********59D8745801081
28tvfam*******59D8242851875
29firsth*********59D7956901063
30alabamafa****************58D7664651867
31kirkfami**************58D9263751047
32crossro*************58D8747601885
33medici**********58D9022903367
34mymidwes**************58D8442751094
35lifespanfa******************58D6965751860
36sfs*****58D7559581890
37bswhe********58D9456901821
38familymedi******************58D8449702567
39evergre************58D8943681879
40familymedicin**********************58D7466651075
41mesa******57D8954801840
42copc*****57D6749653874
43onefamily****************57D7238901088
44baxterfam***************57D9142653360
45healthc************57D8043632882
46gwdo******57D7245851079
47afca*****56D8963651047
48clinics.**************56D80288010100
49floridame***************56D8727731893
50fpcon********56D7742752666
51wichi*********56D7254851850
52fpal******56D9152752630
53gfcli*******56D9428851073
54rarita***********56D8136852064
55christu***********56D8641701081
56familypracti**********************56D8744731070
57conemaughp*****************56D9037751080
58trinity************55D7635751092
59longstr*************55D8429533392
60entirafam**************55D8251801840
61nebras*********55D8639702557
62getcare.*************55D8441731076
63towerh*********55D7451631873
64covenan***********55D8943951039
65fmcs*******55D8243731075
66sear******54D7661551073
67arkfami************54D9453831022
68sbfm******54D7147701867
69ecomm*********54D7442651092
70southsh*************54D8719731892
71mayoclinic****************54D8539651080
72cassre**********54D7552631073
73gphea*******54D6949751073
74appledore****************54D8120832082
75nyp****54D9226701875
76wakefami**************54D8144852040
77uhhosp*********54D7645801856
78northernohi*******************54D5555681090
79familypra****************54D8442601083
80yanktonme***************54D7451651078
81etsuh*********54D8241581092
82premie***********54D7641731871
83uvmhe********54D8517801887
84mtascutn**************54D7445601092
85fammed*********54D79366010100
86bartlet*************53D6934682088
87uclah*********53D7539601092
88uchea*******53D8722781082
89horizonf**************53D846151864
90gbm*****53D8143801846
91bu.***53D6043731091
92account.a***************53D8232631090
93cfm.*******53D5948681089
94amendhe************53D6658651069
95ohs*****53D7533702868
96osteopathic******************53D9414852855
97centerfo**************53D6955751844
98wth****53D8428731873
99coldhol***********53D9735781838
100tsh****53D8439651867
101alaskaf*************52D6938751077
102arfamil*************52D7632703060
103rfmm*****52D7167701032
104broadwayfa****************52D7936601088
105coloradophy******************52D5461601080
106fhcg*****52D6941701078
107sjme*****52D8716801876
108wellsfami**************52D605270089
109fpc*****52D8921731083
110duluthfamil*******************52D77315810100
111coxhe********52D8428601092
112hunterd************52D7535681082
113altr*****52D67405810100
114saintf**********52D6249552871
115mckenzi***********52D6255752538
116svm*****52D7921751092
117vaphys**********52D7455531069
118fampracti****************52D8418731092
119prohea***********52D8434631869
120cchw******52D7451802523
121eastalab*************51D6150601080
122stanford**************51D8436752536
123ranchof************51D7957551050
124californi**************51D775238890
125cumed********51D8225651880
126dsprim***********51D4749681880
127innovative******************51D9235651062
128spido*********51D6952701055
129maheal**********51D6243581092
130chcs******51D7240751067
131krprov*********51D8419681090
132familymedi******************51D8461381064
133mpc*****51D7437801848
134lifebri*************51D6744601082
135hattiesb*************51D6930681091
136northlaur***************51D7952801031
137communityp*****************51D8226701080
138bozema***********51D8630902619
139nym*****51D7439681071
140osumed*********51D7922681093
141south*********51D8920651089
142lovelacefa****************51D8921551890
143letsbe***********51D7544601071
144texasfami**************51D675585308
145familyca*************51D8143751046
146uwmed*********51D7644781835
147tamarac***********51D7940731058
148familyhea***************51D7341701856
149dcaf*****51D7044851835
150mpfc******50D7654651830
151eafh*****50D8424781855
152stbern*********50D6948631067
153ucihe********50D7718702873
154ynhh*****50D8449651832
155totalcare**************50D7743551070
156atlanticfa******************50D7940951022
157fma-******50D7430681078
158chcs******50D7460501056
159maineg**********50D7747701043
160trinity*************50D5178501056
161healthc***********50D6230702871
162familyheal****************50D7729601091
163upmedic***********50D8041501080
164sageme*********50D8950731019
165riverst*************50D7923781863
166familyp*************50D8159751015
167dartmouth**************50D7927601092
168oakstre************50D9014533081
169atrium**********50D7535662058
170smgor********50D7731502085
171healt********50D5741681086
172florence*************50D8148651047
173bmhv*****50D7145511080
174whiteriver******************50D6656551067
175vcuhe********50D7244551869
176familymedic********************50D7244581070
177taylorvi*************49F6436502580
178wregi********49F5746651077
179prohea*********49F7463501042
180northeast****************49F6950751828
181ngp*****49F7936681058
182stluke***********49F7445502852
183fmcon*******49F8244481069
184uoflh*********49F8911731080
185wearem***********49F6930581091
186freema***********49F6755501063
187billing***********49F7941801824
188bestc*******49F8935601059
189northernn***************49F9234731038
190mountainsid******************49F8211731089
191albanypr*************49F7625652660
192texastech**************49F5550501092
193vermont*************49F6245531085
194olympu***********49F5445733631
195valleyh*************49F7637551867
196convers*************49F7245631057
197wafp******48F7735651060
198hillsid*************48F7948801017
199alfamil*************48F8139901015
200dignit***********48F6627601092
201mayoc*********48F7952631033
202steliz*********48F7946731025
203laf*****48F3955751060
204umm*****48F6735501092
205regionalfa******************48F7755501838
206nmh*****48F7643501064
207olmm******48F6428702069
208lasvegas*************48F7642651047
209childrens.d*******************48F7224601092
210familyme*************48F8640701031
211unch******48F809731875
212familyphy**************48F5959501064
213colonial**************48F8432601062
214utsw*******48F8210651092
215foothillf***************48F8439731823
216starval*************48F870602591
217rockymount****************48F5648801046
218bayhe********47F60315010100
219healt*********47F4548751062
220northsidef*****************47F6247501070
221lamfamil*************47F4736701870
222pcofi*******47F6444601060
223iowaspeci****************47F7733631850
224sunflo**********47F8937601040
225bossierfa****************47F7931551070
226bayoube************47F7235501082
227nmm*****47F77184810100
228northernl**************47F5948631059
229famhealt*************47F7148551050
230fmol******47F6038458100
231muhea*******47F7736651050
232nnm*****47F8926651843
233unlvh*********47F7026551093
234ellioth***********47F7244851015
235weillc**********47F6730701067
236manhattanf*****************47F5238732553
237ndaf*****47F52246610100
238kadivarfa****************47F7933781825
239carenew***********47F7519652662
240texa*******47F6943751033
241texas*******47F9228731725
242vmf*****47F8230501071
243common**********47F7630581073
244famil*******46F8934781014
245fmsf*****46F5739951815
246primarycar*****************46F743375054
247hospital**************46F771801080
248associatesin********************46F5243651064
249milfordregi******************46F6241751041
250uofmhea***********46F6730581077
251snhhe********46F6549751024
252sanjuan************46F7435781822
253outerba*************46F8443651811
254swgen********46F6932651064
255musch*********46F6135731053
256spartanbu**************46F5733731064
257siouxf***********46F7240651831
258utphys**********46F820681090
259sent*******46F6716631090
260valle********46F6949702015
261familyh***********46F7947631027
262prev******46F6923651073
263huntsville****************45F8122551070
264dmga*****45F890801060
265narm*****45F6915801063
266hsh*****45F5633601080
267resurrectio******************45F8420602544
268mymh*****45F7745701015
269maineda***********45F6736531854
270fitzg*********45F5749801022
271frpscl*********45F8450601011
272fortefami**************45F8139751012
273familyhealt******************45F5443631062
274nyuh*****45F7718851731
275sanfor***********45F7915501882
276southernhil********************45F7947501727
277uvahe********45F7285610100
278beloithe**************45F7241701026
279md.rc*********45F64234510100
280man****44F910834010
281ocalafamil******************44F7622501078
282greateratlan**********************44F6933601050
283thefamil*************44F7213681073
284blairfa***********44F565058058
285iowac*********44F8213651060
286quincym***********44F7441631816
287fpaw*****44F5260601033
288ozarksh*************44F7913731058
289livingsto***************44F7537631032
290morganfam***************44F714543064
291brownh*********44F620681894
292fmif*****44F5439551069
293umc.******43F6219501090
294desert***********43F6925681047
295freemanfa****************43F5949501044
296denver**********43F760751071
297uchicag*************43F5725501086
298maineh*********43F800551092
299massge*********43F671681090
300mifamilym****************43F4450501067
301merrimackf*****************43F6445551038
302columbusfa****************43F7237501050
303nyula*********43F6945601027
304rayf******43F764840054
305ocfp*****43F7412731060
306slh*****43F6934652520
307provid***********43F7226831024
308southtexas******************43F791651082
309kyfamil*************42F743568033
310thefami***********42F890852517
311lincolnfa****************42F643850064
312snfamil*************42F827802522
313northernnm******************42F5945401058
314pecosva************42F4241601060
315mount*********42F4737611064
316ohioh*********42F6726501070
317cofm*****42F6740501044
318familymedic*******************42F6622751043
319pennsta************42F822751054
320southcou*************42F7924781014
321fmco*******42F425240871
322palmerfam***************41F693631078
323matsumed*************41F4736601056
324azac*****41F5016801062
325doctors.int********************41F820701054
326ufhea*******41F720701073
327prairie*************41F7318581056
328nm.***41F4943551047
329osfhea***********41F757601860
330goshe*******41F6143401055
331medici*********41F57223510100
332greatri*************41F6227581054
333cmh*****41F6634631819
334mdaf*****41F792458838
335umc****41F6715010100
336ripc******41F7422501060
337directory****************41F690502089
338doctors.sout**********************41F850801040
339hvfamil*************41F612655078
340wwmed*********41F690751070
341cheyenn*************41F7128731023
342uwfamil*************41F4234651850
343stjoh*********41F720751062
344ama-a*******41F797652046
345nwallied**************40F5739651027
346familymedici*********************40F5218601073
347claypla*************40F4447601033
348doctor***********40F80770056
349mhealth************40F700601077
350fafpe********40F6132501838
351smrm*****40F640701073
352unm*****40F5921501070
353doctors.hen******************40F800801040
354doctor**********40F750801045
355wdhos*********40F4748611029
356tbh****40F620701077
357snowfami**************40F5740431050
358optu*******40F821135089
359valleyme*************39F749601053
360coloradofa****************39F4241651033
361providers.e******************39F720701060
362hawaiifami****************39F743745041
363fmcha********39F375365038
364lexingt************39F760851035
365doctors************39F753701045
366inter*******39F6715701042
367chelmsf*************39F6932501035
368doctors.mas*******************39F754651050
369doctors.sum******************39F750801040
370merc*****39F845551050
371doctors.ad*****************39F807651040
372familyphysi********************39F8115731019
373mcleod**********39F5437751012
374northsi************39F5222751040
375residency-sca**********************38F770631843
376uconnh*********38F6223502040
377hartford**************38F690751046
378doctors.ch****************38F770651050
379orland***********38F4721601060
380fmccl********38F793255023
381batonro*************38F7722531028
382merithea**************38F4717601069
383umg.rwjm*************38F5240681014
384trihe********38F5254018100
385evergreenf*****************38F768551054
386doctors.p***************38F740651056
387medici**********38F40204010100
388phoenixfa***************37F5439581021
389hifm*****37F6719681024
390tripler************37F710751040
391lutheranhe******************37F5726751011
392directo***********37F712150053
393phs****37F690601058
394oaksmed*************37F665501067
395huheal**********37F500581092
396alabamafami*******************36F5645281041
397mfpst********36F4734601027
398hawaiir************36F670832014
399cedarrapid****************36F620651059
400providers.n*******************36F740801019
401louisianaf*****************36F5020351078
402familymedi******************36F4513682044
403essenti***********36F7113601031
404ouhea*******36F710631050
405baptistme***************35F623060105
406fmchas*********35F2934681036
407wfm-******35F5418401064
408thefamilyme*******************35F4733411050
409universit****************35F4221531057
410woodsfami**************35F5634501021
411family-medic********************35F5217551050
412mountainuta*******************35F3530501058
413richmondfa****************35F345733050
414ppcs*******34F661075108
415quee******34F640751030
416trinit***********34F610581053
417healthso**************34F6912501032
418thef******34F621943054
419wvumed*********34F710501054
420marshal***********34F4716751022
421familymed**************33F4719601029
422chcc******33F6411431047
423northern*************33F547401070
424dmaw*****33F721750032
425famil*********32F6117501023
426famd******32F5429451022
427fpim******32F741581023
428wmm*****32F690551035
429erlan*******32F690601028
430moberlyp*************31F470601050
431intermount*****************31F62040073
432infirma************30F640501036
433meridianfa****************30F3732451021
434familyhe**************29F323360104
435dcheal*********29F1568151520
436healthcar***************28F540501036
437cfmc******28F590531022
438fpcdo*********28F64060109
439st-ma*******28F4726351021
440mayague************27F526351040
441tennesseef*****************25F20508043
442hawaiipac**************24F370501029
443bonse*********24F640401011
444sanjuan************24F420431035
445sjfmed*********23F32150083
446medic*******22F25300060
447medif*******18F10260060
448jeffers************15F3200060

Frequently Asked Questions

What is the average AISO score for medical practice / primary care websites?

The average AISO score for medical practice / primary care websites is 46 out of 100. This is based on a scan of 448 sites in the healthcare industry. The score combines five dimensions: SEO (71), readability (32), engagement (64), AEO (13), and WCAG accessibility (59).

How do medical practice / primary care websites perform on accessibility?

The average WCAG score is 59 out of 100. Many medical practice / primary care websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are medical practice / primary care websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 44% of medical practice / primary care sites have no schema markup at all.

What is the biggest weakness for medical practice / primary care websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where medical practice / primary care websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Medical Practice / Primary Care Website Score?

The average medical practice / primary care website scores 46/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Medical Practice / Primary Care Website Audit Report - AISO Studio | AISO Studio