A
AISO Studio

Is your mental health / therapy website keeping up? Here's what the data shows.

Mental Health / Therapy Website Audit Report

We scanned 370 mental health / therapy websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 370 sites · Scan date: March 14, 2026

Overview

The mental health / therapy industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 370 sites is just 47 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for mental health / therapy sites is SEO, with an average of 75. The weakest area is AEO, at just 15. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 47, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 59% of mental health / therapy websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

47

AISO Score

75

SEO

33

Readability

64

Engagement

15

AEO

55

WCAG

Key Findings

59%

Score Below 50

More than half of sites in this vertical are underperforming.

19%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

8%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most mental health / therapy websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 370 mental health / therapy websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 47 means the typical mental health / therapy website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 15 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 19% of sites lack schema markup. 8% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The mental health / therapy industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 370 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
4
30-39
63
40-49
153
50-59
117
60-69
33
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
33 (9%)
D
117 (32%)
F
220 (59%)

Dimension Breakdown

Average scores across all 370 mental health / therapy websites for each scoring dimension.

SEO
75
Readability
33
Engagement
64
AEO
15
WCAG
55

Full Results

The table below lists all 370 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the mental health / therapy space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1summitcoun******************69C97368541100
2tampacoun***************67C8956853374
3synergy************67C92548318100
4avidcou***********67C9759851882
5beyondcou**************66C8965783367
6therap***********66C9453802683
7thecolor*************65C9535833096
8advanced-**************65C9244903867
9yourch***********64C8672701578
10treecity**************64C8948852681
11alohaca*************64C8951903855
12pccr*****64C92379018100
13carecou*************63C74715818100
14wellminde***************63C9445703380
15kentuckyco******************63C9535903862
16counselin****************63C10035684083
17meadowbro****************63C8960753358
18empowerco***************62C9259701088
19whitewave**************62C8955603379
20wearebeth***************62C9734802683
21begint**********62C8958801075
22californiain********************61C8456782664
23growth*********61C9529653893
24thepracticeco***********************61C896375870
25eugene***********61C8455751882
26fccwel**********61C8938851889
27allianceco****************61C7750852675
28wisconsi*************61C8927833583
29psychol************60C8939733375
30sanity**********60C9144903342
31ignitecoun******************60C8943701890
32elliemen*************60C97336818100
33arcadiac*************60C7460801870
34meridiani***************59D8442801090
35acp-******59D8947852547
36mncounsel**************59D9435902554
37counselingse**********************59D7658852550
38riverside**************59D8940801875
39specialty**************59D8445803354
40livingop*************59D8555602573
41therapist***************58D82348010100
42compassion*****************58D7762631082
43carrollc*************58D8455801060
44lvtment************58D8447731083
45counselin****************57D7952631090
46pca-******57D8240801873
47ipseitycou*****************57D8944652569
48bayview***********57D9238601890
49wellnessco******************57D927902590
50mywellnes***************57D8938851858
51thevill*************57D7741801877
52therapists****************57D8739751582
53foundation*****************57D8144852550
54indianah**************56D8926701891
55clarityco**************56D7625852583
56insightcouns********************56D8949651071
57twincitiesth**********************56D9423901867
58righttra*************56D8934682571
59aspireco**************56D8157701064
60mnmenta***********56D8444732558
61acenterfo***************56D79347510100
62mindf********56D9428751879
63pacoun**********56D87267310100
64cornerst**************56D87286518100
65centrec*************56D9448803318
66jsacou***********56D8229751889
67sear******55D8161551073
68easternsh****************55D9144751554
69therapist****************55D9042602069
70hbhth*********55D9450701050
71nehs.transf********************55D8234731088
72therapyco**************55D7651551880
73serenitysu*****************55D8719752091
74thecityps***************55D8925652583
75insightco**************55D8940731070
76oregonc*************55D6253681882
77movefo***********55D8641853327
78kpmha*********54D914570858
79azthera***********54D8643551089
80psych*********54D65386318100
81floridasmenta**********************54D7433754253
82haydenc*************54D8930551895
83asimple***********54D7649903310
84startmy************54D7948753328
85overlandpark********************54D8146652064
86michigancou******************54D8236631094
87themount*************54D6738751093
88auroracounse*********************54D8260501073
89vermont************54D6530753380
90compasscou******************54D8944902516
91starval*************54D7723682594
92californ*************53D8937701856
93avalonpsy**************53D795855864
94glenview**************53D7449532570
95revivep***********53D7941702355
96myml*****53D6248902538
97livewell-**************53D7765631835
98mytherapy**************53D7946701855
99oasiscoun***************53D794170083
100nourishcaro******************53D7641801554
101crossroads****************53D7453653335
102bellefourc****************53D8441601082
103creeksidecou********************53D8947702631
104therapy************53D896160053
105healthc************53D8223702582
106coastalcou*****************53D7443681080
107coastlinecou**********************53D7034582590
108findatherapist.v***************************53D944368418
109thrivecounsel***********************53D7664751032
110evanscoun****************52D7025801092
111denve********52D7929952535
112readyther***************52D8251652535
113thecenterf****************52D7162751827
114care-c**********52D7938753333
115care******52D814285339
116thrivecou**************52D8144651067
117icounseli***************52D7950601555
118evolut**********52D8750701829
119thera********52D8123601894
120zola-co************52D6840801067
121chenal***********51D8420851860
122ccwel*********51D7647481874
123opencou***********51D8438802522
124mental**********51D9421681078
125healeco************51D6644651867
126theshepherd********************51D8941683319
127centralmsth******************51D7922701582
128myther***********51D8142752628
129hhs.******51D5543651092
130congruencec******************51D8238681061
131inclusive**************51D6254412580
132philadelphi******************51D6454651064
133uths*******51D7026731091
134noramen*************50D8725601085
135transitionsco**********************50D5252681070
136uamsh*********50D72216810100
137talkther*************50D794290266
138thetherap***************50D8442551067
139counse***********50D790755356
140elevate-**************50D7940702537
141mt.c*****50D6653831825
142hearts***********50D693660889
143nyccou***********50D7943701837
144birchtree****************50D7445701054
145portlandp****************50D8132100258
146greenmou**************50D6623951070
147keystonet***************50D8445801027
148virginiahe******************50D6955782514
149bellevue-**************50D7641653332
150pauqu********50D8737901024
151auroracoun****************49F8916551887
152desertvie***************49F9237701035
153waterston***************49F566448870
154thrive*********49F8134682536
155lifesprin***************49F815475026
156healingmichi**********************49F7750752017
157mentalhe*************49F8440502546
158integrati***************49F8112803350
159rethink*************49F7734681063
160newgro*********49F8432681054
161qualitycouns*********************49F7941611057
162therapeuti*****************49F7145461870
163theprat***********49F7942531069
164districtc****************49F8220851848
165cacs*******49F8436731045
166vadc*****49F7441431089
167lewiscouns*****************49F7745501069
168adelante**************48F7641653022
169roomtogro***************48F6466601029
170tuellerc*************48F8431551861
171cultivatec******************48F7646601839
172aspire***********48F7729782532
173pcs-cou***********48F6958501840
174twcc*******48F940901853
175bozemancou*****************48F863748078
176serious***********48F8420703336
177behavior*************48F7417752067
178attunemen***************48F7626701070
179thesterl**************48F7451631829
180denvercouns******************47F7220701080
181darienw***********47F6650732610
182newarkbeha****************47F8125631067
183creeksidecou**********************47F692570873
184alpharettajo**********************47F7845651822
185healingpsy****************47F7933701833
186indycounsel********************47F6639501870
187abmhealt*************47F6746751820
188northernl**************47F6728751063
189hopecou*************47F8425851032
190advancedcou******************47F8135701040
191treeho*********47F6639601064
192therapi***********47F795055053
193mepsych************47F713470857
194garrettc*************46F6963501029
195dever*******46F5567518100
196calther*************46F6954601029
197thoc*****46F6227751067
198catholicch*****************46F5934751060
199pauhanac*************46F743370850
200midwestc*************46F840701088
201compassclin******************46F7229651850
202thecoun************46F6148681042
203cornerstone********************46F6935601064
204counselin****************46F8949601011
205maineh*********46F8013551092
206counselingc*******************46F8632651038
207self-love***************46F7447501050
208bozemanc*************46F8133601050
209ca-m*****46F7938601044
210aligncou*************46F7746501835
211heartlandco********************46F4750801041
212rivercity**************46F6137751050
213praxiscou***************46F5037581090
214tccw*****46F6935681054
215columbiap****************46F7911753537
216uab****45F7225801043
217therapycen*****************45F6629501086
218kentuck*************45F8135601041
219embark-c*************45F7040651038
220cedarridg***************45F7934581050
221mindfulco**************45F764930867
222michiganther********************45F7237501063
223nvheal***********45F7920701056
224mindfulc*************45F5944631050
225rld.******45F7417581080
226fullscope**************45F814660035
227mindful************45F7632551056
228healingpat****************45F763555068
229centralwiscons**************************45F8933551037
230simmonsc*************44F664350064
231hinsdalet***************44F6451431055
232counsel***********44F6155401055
233thecha***********44F7649401044
234probonoc*************44F4748751038
235tcacou***********44F6953601021
236transformat******************44F879551073
237dhhs*******44F7218801837
238portl*********44F6630751040
239bestpracti****************44F863563035
240rmcs******44F732365070
241mindfulth**************44F6934582533
242rootswo*************44F696023070
243moonston**************44F713070053
244sageandfi**************44F812880822
245dctalk***********44F870701071
246inclusive**************44F851590252
247hamiltonprof**********************43F7732601039
248wellspa***********43F6435631838
249thera*********43F7931501048
250bozemanther********************43F740631880
251clarityt*************43F94083338
252ncther**********43F665938050
253therap**********43F9413651830
254abetterl**************43F746745017
255anchorcoun****************43F4944501069
256yourpat************43F7319551073
257catalyst**************43F8141601015
258thrivet*************42F8147401520
259therapyco**************42F7421501854
260foresight****************42F940851031
261calp******42F6726752513
262treecityco*****************42F7629651029
263cognitivem****************42F7617651050
264georgetownco********************42F673341082
265lakearea**************42F6440501840
266corewel***********42F740632564
267countrycros********************42F6450501820
268talks********42F890753019
269midwe*********42F595438060
270hopecou***********42F793855038
271peaceful*************42F7425601043
272nytherap*************42F5156351058
273nypc*****42F7236531038
274veritec*************42F761753078
275fpcdo*********42F8230731012
276carolinabeh******************42F6222611067
277alamoheigh****************42F6636731024
278thepracti****************41F663645067
279centeredth****************41F7138651017
280sweet*******41F5915431889
281southernn***************41F3943651047
282njpce********41F5721501080
283chamber*************41F7937501029
284rootedcoun****************41F616223850
285bridgesc*************40F7124501050
286commonthre****************40F7238501025
287acapcou***********40F5428701040
288smartcou*************40F623538078
289tidesofmi****************40F6141601026
290supportiv**************40F6128501060
291shareof***********40F6218431080
292guideto***********40F6411681059
293addclin*************40F740651070
294resolutions*******************40F719801829
295mainethera*****************40F710731850
296covingtonc*****************40F5012751067
297bearcompa****************40F774445821
298midwest*************40F6128331078
299stillwat**************40F760681062
300providers.h********************40F570631095
301elevatewell******************40F761555064
302thepracti****************40F4535381778
303heartof*************40F812655044
304noalcou***********39F5042501040
305questcounse*******************39F7617501052
306arcounseli*****************39F5440651024
307diamondsta****************39F6918401070
308quee******39F590751070
309515th*********39F6422501845
310qcfamily**************39F693365027
311mhcs*******39F7130501035
312madisonc*************39F6439601017
313nmrc*******39F553561091
314tierranue****************39F4934401071
315pathwayso***************39F6113501077
316wellnesspa****************38F6910401080
317clmp*****38F5536501041
318psychology*****************38F760481077
319rosewellne****************38F791365041
320advance*************38F6428261075
321thecli**********38F6416431070
322capitalps***************38F6635501025
323withinpsy**************38F810551060
324achievec*************37F640751048
325mosai*********37F625745011
326therapyce***************37F692355042
327athena***********37F81090107
328activvc*************37F4525551850
329dhcf*******37F570651070
330augcou***********36F544918060
331gabrielcoun******************36F673235050
332greencouns****************36F711765033
333okcther************36F660501070
334appleridg***************36F760551050
335authentic****************36F795601036
336insightb*************35F770751015
337ccof*******35F660501067
338safeplacecou*********************35F7918501020
339therapyins*****************35F561648067
340journe*********35F7113501039
341ricounseli****************35F520581071
342thecounsel******************35F4710731044
343olympia***********35F6317501040
344ccccmen*************35F674651829
345diversity**************34F6326501018
346nwthera***********34F660501058
347communi************34F640701035
348covenan************33F7112551019
349peakcou***********33F690581040
350gacounse**************33F446501073
351comocounse******************33F470651054
352portlandt****************33F740551824
353sailor**********33F940501511
354pinnaclec****************32F640751012
355psychol*************32F5919431033
356seva*******32F531655829
357theeb*******32F541033080
358reclaimcoun******************32F7219351516
359stronge***********32F562135060
360vista*********32F660601033
361aberd*********32F760481821
362lokah*******31F4215501047
363clinicalcoun********************31F692501034
364advanceps***************31F642551033
365ctcne********31F470751030
366integrativet**********************30F81043036
367ohiocou***********27F325581826
368corecou*************27F59040048
369ma-nh-psy**************24F27453007
370denvermet****************21F6703506

Frequently Asked Questions

What is the average AISO score for mental health / therapy websites?

The average AISO score for mental health / therapy websites is 47 out of 100. This is based on a scan of 370 sites in the healthcare industry. The score combines five dimensions: SEO (75), readability (33), engagement (64), AEO (15), and WCAG accessibility (55).

How do mental health / therapy websites perform on accessibility?

The average WCAG score is 55 out of 100. Many mental health / therapy websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are mental health / therapy websites ready for AI search engines?

Not yet. The average AEO score is 15 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 19% of mental health / therapy sites have no schema markup at all.

What is the biggest weakness for mental health / therapy websites?

The weakest dimension is AEO, with an average score of just 15. This represents the area where mental health / therapy websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Mental Health / Therapy Website Score?

The average mental health / therapy website scores 47/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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