What is the biggest weakness of moving / storage websites?

The biggest weakness for moving / storage websites is AEO, with an average score of just 21 out of 100. This means most sites in this vertical have significant room for improvement in this area.

Moving / Storage Website Audit Report - AISO Studio

Overview

The moving / storage industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 253 sites is just 54 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for moving / storage sites is SEO, with an average of 81. The weakest area is AEO, at just 21. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 54, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 24% of moving / storage websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

AISO Score

SEO

Readability

Engagement

AEO

WCAG

Key Findings

24%

Score Below 50

A significant portion of sites need improvement.

15%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

11%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most moving / storage websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 253 moving / storage websites, here's what stands out most. These are the three most important points from the data.

Most sites score poorly overall. An average AISO score of 54 means the typical moving / storage website misses more than half of what modern search and AI systems look for.
AEO is the weakest link. At just 21 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
Basic technical issues are widespread. 15% of sites lack schema markup. 11% have no Open Graph tags. These are quick wins that most sites have not addressed.

Bottom line: The moving / storage industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 253 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

130

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

5 (2%)

58 (23%)

130 (51%)

60 (24%)

Dimension Breakdown

Average scores across all 253 moving / storage websites for each scoring dimension.

SEO

Readability

Engagement

AEO

WCAG

Full Results

The table below lists all 253 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the moving / storage space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	abmov*******	73	B	100	58	90	30	94
2	mypieceo*************	71	B	97	59	90	35	77
3	allways************	71	B	100	59	73	38	91
4	thunde***********	71	B	94	60	80	53	68
5	3menm*********	71	B	92	56	85	38	93
6	southsi************	69	C	92	47	90	38	88
7	thisol**********	68	C	97	39	90	65	55
8	delawaremo******************	68	C	94	62	90	61	26
9	easyflor*************	68	C	89	54	90	26	87
10	fit2m*********	68	C	100	51	80	50	64
11	forgetme*************	67	C	72	74	90	26	75
12	peachtr************	67	C	97	61	75	35	71
13	northst************	67	C	83	71	80	25	80
14	marylan***********	67	C	97	32	90	38	92
15	consume************	67	C	97	52	85	40	61
16	gentry**********	67	C	97	48	80	45	68
17	centr*********	67	C	97	51	68	38	88
18	rileymovi****************	66	C	92	58	85	10	97
19	vetrun**********	66	C	85	61	88	18	86
20	shlep********	66	C	97	61	90	30	49
21	world-w*************	65	C	87	53	85	18	90
22	osulliv************	65	C	92	61	70	18	90
23	mesam*********	65	C	87	53	70	33	94
24	knoxm********	65	C	100	34	85	30	93
25	georget*************	65	C	100	36	90	30	83
26	bostonm***********	64	C	94	50	85	41	50
27	hireah*********	64	C	87	59	90	45	33
28	biggerbe**************	64	C	94	63	90	33	32
29	aceat*******	64	C	82	62	90	10	80
30	truefriend******************	64	C	86	62	95	26	50
31	jkmov*******	64	C	92	56	75	10	100
32	azdmo********	63	C	86	62	63	28	78
33	safebou************	63	C	94	45	80	33	72
34	moveb*********	63	C	89	52	90	35	47
35	fromhere*************	63	C	89	65	90	33	26
36	moveint***********	63	C	94	46	85	33	62
37	stairh**********	63	C	89	45	85	28	78
38	myguys**********	63	C	94	39	85	33	75
39	gfmovin************	63	C	94	51	60	53	58
40	njgrea***********	63	C	89	65	90	43	16
41	manwit*********	63	C	86	63	85	18	60
42	acemove***********	62	C	86	60	70	38	54
43	thedude*************	62	C	84	70	55	18	90
44	unruhho*************	62	C	87	61	70	18	80
45	peoplemo*************	62	C	87	69	68	10	80
46	bayoust*************	62	C	90	43	75	30	83
47	michael************	62	C	84	63	80	10	75
48	bridgeto*************	62	C	87	58	63	26	79
49	trusolutio****************	62	C	89	56	85	33	42
50	twomena************	61	C	89	52	85	25	53
51	odyssey*************	61	C	87	41	80	18	90
52	blackti***********	61	C	77	61	75	10	92
53	yourmai***********	61	C	94	36	68	38	78
54	lobom*********	61	C	84	55	75	25	70
55	uwharri***********	61	C	87	53	75	30	59
56	mone*****	60	C	91	31	90	61	24
57	jitmo********	60	C	92	58	85	37	21
58	southgeo**************	60	C	91	47	73	33	57
59	jasontay*************	60	C	89	53	75	18	69
60	safeway*************	60	C	89	57	90	45	5
61	theapartm****************	60	C	86	61	70	30	50
62	2brothe************	60	C	79	66	63	25	65
63	myprom***********	60	C	91	51	95	47	7
64	ezbroth*************	59	D	76	64	53	18	93
65	firstr*********	59	D	87	51	80	43	28
66	blueco***********	59	D	89	57	80	35	27
67	mightym***********	59	D	82	58	68	18	70
68	collegehun*****************	58	D	94	41	78	25	56
69	californ**************	58	D	62	85	58	30	44
70	ctbest**********	58	D	89	59	75	18	45
71	mkmo*******	58	D	79	52	80	18	62
72	americanm****************	58	D	81	57	65	18	71
73	housetoh**************	58	D	86	43	85	18	62
74	kingsmo************	58	D	74	72	65	28	46
75	faithmov**************	58	D	91	59	75	18	44
76	wellkno************	58	D	80	44	75	18	80
77	5starm*********	58	D	84	51	80	25	49
78	westtenne**************	58	D	69	56	85	18	61
79	einstei***********	58	D	84	69	80	25	22
80	7bea******	58	D	77	69	45	25	78
81	crosstow**************	58	D	84	56	63	25	64
82	ship******	58	D	97	49	65	38	35
83	ozmov*******	57	D	87	43	90	25	36
84	movecr*********	57	D	82	61	80	25	30
85	colema***********	57	D	89	22	88	25	74
86	coltm*********	57	D	89	59	70	25	34
87	aaamov**********	57	D	94	19	68	40	76
88	corriga***********	57	D	94	53	75	40	16
89	collegeb**************	57	D	89	64	78	25	16
90	willamette****************	57	D	84	44	68	10	92
91	burkem*********	57	D	89	60	70	10	55
92	alli******	56	D	72	48	70	18	83
93	ctmoving**************	56	D	92	54	75	30	21
94	movin*********	56	D	94	14	90	33	58
95	localmus*************	56	D	67	66	55	18	78
96	noyesm*********	56	D	71	56	75	10	73
97	twincitie***************	56	D	89	59	65	10	59
98	archm*********	56	D	89	49	80	25	33
99	simple*********	56	D	94	46	75	10	60
100	moving**********	56	D	74	57	85	10	50
101	moversn*************	56	D	89	40	83	30	36
102	twovetsmo***************	56	D	71	64	75	18	48
103	leader***********	56	D	89	53	78	18	37
104	sherpam************	56	D	84	54	50	18	78
105	movead*********	56	D	91	42	90	25	28
106	swamprab*************	56	D	84	40	80	33	45
107	advance*************	56	D	89	52	60	25	54
108	blackhi*************	56	D	84	57	50	8	90
109	apexm*********	56	D	87	33	78	10	87
110	allpoin*************	56	D	89	40	85	30	35
111	mov*****	56	D	91	48	80	33	20
112	delane**********	55	D	77	38	73	10	89
113	royalala**************	55	D	94	35	90	18	39
114	herculesmo*****************	55	D	79	60	58	10	71
115	greekm*********	55	D	84	43	70	25	57
116	ewamo********	55	D	94	0	90	25	91
117	roadwa***********	55	D	92	9	80	30	82
118	teamp*********	55	D	92	41	55	18	77
119	brother*************	55	D	65	48	70	18	80
120	courtes*************	55	D	74	51	65	10	82
121	brookli************	55	D	80	40	75	10	80
122	mattsm*********	55	D	91	0	83	40	79
123	trendm*********	55	D	84	55	75	25	31
124	flatr*******	55	D	94	25	80	41	38
125	littl*********	55	D	89	55	73	18	34
126	blueme***********	55	D	77	47	60	10	91
127	hercule*************	55	D	97	30	70	30	57
128	dialam**********	55	D	74	71	80	18	19
129	bobcat**********	55	D	77	53	70	10	67
130	utahval*************	55	D	86	48	65	18	63
131	infinite*************	55	D	92	50	55	30	50
132	actionm***********	55	D	79	48	80	20	47
133	colonia*************	55	D	89	25	78	18	79
134	bestrel***********	55	D	75	39	65	20	89
135	califor*************	54	D	89	40	85	18	38
136	ssrelo**********	54	D	71	43	68	10	90
137	royalhawa**************	54	D	94	44	90	18	20
138	georgiap**************	54	D	74	52	75	10	58
139	wildca***********	54	D	94	54	75	18	19
140	knowlto***********	54	D	79	41	80	10	67
141	mytwom*********	54	D	69	55	90	25	21
142	montana************	54	D	89	39	68	25	50
143	raythe*********	54	D	89	34	83	38	23
144	certif***********	54	D	79	46	55	18	82
145	correi**********	54	D	86	57	73	33	10
146	gouf*******	54	D	86	46	90	18	22
147	getbel*********	54	D	89	53	58	8	62
148	gorillam*************	54	D	65	59	63	10	80
149	badgerbro***************	54	D	84	53	55	18	64
150	alloutm***********	54	D	79	34	78	28	58
151	razorba************	53	D	81	50	85	33	6
152	honolulu**************	53	D	89	41	65	10	67
153	imaw*****	53	D	79	54	48	10	82
154	indianas**************	53	D	67	63	60	8	65
155	bigblue************	53	D	67	54	80	40	11
156	foxg*******	53	D	69	53	50	10	95
157	topnotc***********	53	D	74	48	60	18	73
158	wvsecondc***************	53	D	79	41	73	26	48
159	wimovin************	53	D	94	44	65	30	27
160	letsget************	52	D	60	61	75	25	33
161	crossto************	52	D	84	55	50	10	64
162	busybe***********	52	D	81	35	75	33	36
163	nexleve***********	52	D	64	64	75	10	40
164	freigh**********	52	D	89	38	90	25	13
165	extrami************	52	D	74	38	70	45	33
166	ronsmovi*************	52	D	84	47	83	10	32
167	hometown*************	52	D	74	65	48	10	64
168	all-abo************	52	D	72	40	53	10	100
169	pinkzeb************	52	D	84	55	65	10	40
170	carolinah**************	52	D	84	35	80	25	38
171	texasm*********	52	D	76	46	75	18	44
172	alison*********	51	D	84	28	68	10	75
173	upac*****	51	D	67	59	65	10	50
174	bhgs.d*********	51	D	62	44	55	10	100
175	kansascit***************	51	D	87	51	65	10	42
176	localmove***************	51	D	82	51	60	18	41
177	2dudesm***********	51	D	79	52	60	33	27
178	mnmovin************	51	D	97	16	65	30	60
179	mightyst**************	51	D	87	21	65	10	91
180	hansonma**************	51	D	67	35	65	10	90
181	2guyson***********	51	D	69	59	60	25	33
182	rodic********	51	D	79	30	75	10	68
183	californi**************	50	D	74	57	58	43	8
184	denvermovi****************	50	D	74	57	70	10	35
185	minnem*********	50	D	94	45	48	15	50
186	mightyme*************	50	D	76	44	55	18	58
187	nebraska**************	50	D	82	48	40	10	75
188	absolutemo******************	50	D	74	60	55	18	35
189	highergr**************	50	D	65	47	63	18	58
190	thomasand**************	50	D	73	54	51	10	67
191	tigermovi****************	50	D	76	58	73	10	27
192	psmov*******	50	D	94	49	65	15	22
193	lowell***********	50	D	84	38	38	8	96
194	movin********	49	F	86	43	45	25	47
195	kearne***********	49	F	44	48	70	18	71
196	jimsmo**********	49	F	71	64	65	0	40
197	familymov**************	49	F	76	54	55	18	41
198	allmy********	48	F	71	59	45	15	46
199	goarms*********	48	F	89	0	78	33	53
200	kmrid*******	48	F	79	59	58	18	17
201	viking**********	48	F	81	24	58	10	78
202	mission************	48	F	72	62	50	10	38
203	ramo*******	48	F	84	50	50	15	37
204	slc.theoth****************	48	F	67	64	40	10	60
205	hopkins***********	47	F	69	51	65	10	39
206	stevens*************	47	F	76	43	80	18	11
207	booksto************	47	F	69	59	60	10	32
208	georgiah*************	46	F	71	50	55	10	43
209	midwes***********	46	F	79	27	80	25	13
210	thepr*********	46	F	81	0	80	10	77
211	portermov**************	46	F	63	72	30	0	60
212	central************	46	F	66	57	43	10	50
213	mt-m*******	46	F	34	69	63	8	50
214	nynomad***********	46	F	74	61	53	23	3
215	goborn**********	46	F	83	36	60	25	24
216	wi-mo********	46	F	55	47	45	18	71
217	cowboy**********	45	F	61	34	50	10	79
218	gordons************	45	F	82	0	65	10	91
219	tinytim***********	45	F	66	46	51	10	56
220	affordab**************	45	F	57	57	55	0	57
221	allied**********	44	F	89	17	85	10	17
222	whitest************	44	F	67	42	53	10	48
223	moveb*********	43	F	84	0	75	25	38
224	solmovi***********	43	F	64	29	50	18	64
225	brando***********	42	F	73	57	43	0	32
226	affinit************	42	F	74	35	55	8	38
227	dollygi*************	42	F	72	50	30	0	60
228	colorados****************	41	F	64	27	58	10	50
229	helper***********	41	F	59	30	50	10	64
230	wolfpack**************	41	F	71	52	50	10	9
231	mathis**********	41	F	62	25	55	18	54
232	vtmov*******	41	F	51	57	58	10	17
233	accediamov******************	41	F	77	19	65	10	42
234	smoothe***********	41	F	35	64	50	18	29
235	dcmovi*********	41	F	79	41	55	15	8
236	unitedv***********	40	F	81	35	60	10	5
237	mayfl********	40	F	81	31	60	18	5
238	got2m*******	40	F	66	28	65	18	22
239	dsmovin*************	40	F	66	36	65	0	35
240	modernm************	39	F	50	49	50	10	29
241	studsm*********	39	F	47	71	48	0	15
242	movewit*************	39	F	72	0	60	18	57
243	prc.******	39	F	67	0	51	10	86
244	dynamic*************	39	F	84	0	80	25	6
245	vermon***********	39	F	57	36	25	10	75
246	agsmo********	39	F	79	18	68	10	19
247	booskaw************	38	F	51	58	40	0	35
248	camelba************	35	F	89	0	55	18	15
249	anchorag*************	34	F	67	0	60	25	21
250	mainstreamm******************	32	F	76	0	43	0	54
251	movin*********	32	F	54	0	50	10	63
252	usep******	31	F	86	0	55	8	7
253	my3son***********	24	F	35	30	0	0	60

Frequently Asked Questions

What is the average AISO score for moving / storage websites?

The average AISO score for moving / storage websites is 54 out of 100. This is based on a scan of 253 sites in the home services industry. The score combines five dimensions: SEO (81), readability (47), engagement (69), AEO (21), and WCAG accessibility (54).

How do moving / storage websites perform on accessibility?

The average WCAG score is 54 out of 100. Many moving / storage websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are moving / storage websites ready for AI search engines?

Not yet. The average AEO score is 21 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 15% of moving / storage sites have no schema markup at all.

What is the biggest weakness for moving / storage websites?

The weakest dimension is AEO, with an average score of just 21. This represents the area where moving / storage websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO checks meta tags, schema markup, headings, and other signals search engines use to crawl and index pages.
Readability looks at sentence length, word complexity, and plain language. Higher scores mean easier reading.
Engagement counts headings, lists, bold text, images, and other elements that make content easy to scan.
AEO checks if AI engines can find and cite the content. It looks for FAQ sections, direct answers, and structured data.
WCAG tests for color contrast, alt text, ARIA labels, and proper HTML. It follows the W3C accessibility guidelines.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Moving / Storage Website Score?

The average moving / storage website scores 54/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit