Dietitians Write Meal Plans. Their Websites Serve Empty Plates.

Fitness & Wellness · 309 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Nutrition / Dietitian Websites

Someone diagnosed with Type 2 diabetes asks Google AI: "Best dietitians near me who specialize in diabetes management." You have this certification and years of experience. But your website says "Nutrition Counseling" with a phone number and a stock photo of fruit. Across 309 nutrition and dietitian sites, the average AISO score is 55/100. SEO averages 87. AEO hits 40.

Engagement scores 49 and readability reaches 52. A total of 29% fall below 50. Dietitians and nutritionists provide evidence-based health guidance. Their websites need to reflect that same evidence-based approach.

Schema markup is absent from 43% of nutrition and dietitian sites. Without structured data about specialties and credentials, AI cannot match your practice to clients with specific health needs.

Why This Matters for Nutrition / Dietitian

Nutrition counseling is defined as the professional assessment of dietary needs and provision of personalized dietary guidance by a licensed dietitian or certified nutritionist. This is YMYL content. Google and AI engines apply higher quality standards to nutrition information.

Clients searching for nutrition help have specific conditions and goals. AI matches them to practitioners based on specialty, credentials, and approach. Dietitians who document these clearly get recommended. Those with generic pages do not.

Condition-specific content refers to web pages that describe how a nutrition professional helps clients with specific health conditions such as diabetes, IBS, PCOS, or eating disorders. This content helps AI match practitioners to the right clients.

Dietitians who publish their specialties, credentials, and condition expertise online will attract the clients AI matches to them.

Key Findings

29%

Score Below 50

43%

No Schema Markup

19%

No Open Graph Tags

40/100

Avg AI Engine Score

Key Takeaways

•
Specialties are not stated preventing AI from matching dietitians to clients with specific conditions.
•
Credentials are hidden despite RD, RDN, and specialty certifications being essential trust signals.
•
Insurance and pricing information is absent from most dietitian websites.
•
Schema markup is missing from nutrition and dietitian sites.
•
Condition-specific content is rare even though clients search for help with specific health issues.
•
Telehealth availability is not stated despite being a top search filter for nutrition services.

Common Mistakes in Nutrition / Dietitian Websites

Generic "nutrition counseling" description — Name specific conditions you help with: diabetes, IBS, PCOS, eating disorders, sports nutrition.
No credential display — RD, RDN, CSSD, CDE, and other credentials should be visible on every page.
Missing insurance information — State which insurance plans you accept or if you are out-of-network.
No condition pages — Each condition or goal you serve needs its own page with your approach and expected outcomes.
Telehealth not mentioned — If you offer virtual appointments, state this prominently.

How to Improve Your Nutrition / Dietitian Website

Create condition-specific service pages. Diabetes management, IBS, PCOS, sports nutrition, and weight management each need dedicated pages.
Add Person and MedicalBusiness schema. Include credentials, specialties, insurance accepted, and consultation formats.
Display credentials on every page. Show RD/RDN status, specialty certifications, and state licensure.
Publish insurance and pricing information. List accepted plans, out-of-pocket rates, and package options.
Write FAQ for prospective clients. Answer questions about first appointments, insurance coverage, telehealth options, and what to expect.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

119

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

16 (5%)

84 (27%)

119 (39%)

90 (29%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI health tools can match your nutrition practice to searching clients.

Why do dietitians need website optimization?

Clients use AI to find dietitians for specific conditions. Practitioners with specialty pages, credentials, and insurance details get recommended.

What schema should dietitians use?

Use Person schema with credentials and specialties. Add MedicalBusiness schema with insurance, location, and consultation formats.

How do AI tools recommend nutritionists?

AI reads condition specialties, credentials, insurance data, and consultation format options. Generic sites get overlooked.

Should dietitians show pricing online?

Yes. Insurance acceptance, session rates, and package pricing help clients evaluate affordability and reduce phone inquiries.

What accessibility issues affect nutrition websites?

Meal plan PDFs without accessible formatting, booking forms without labels, and recipe content without proper headings.

How often should dietitian websites be updated?

Update insurance panels when they change. Add new specialty content as certifications are earned. Refresh pricing annually.

All 309 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	healt*******.com	77	B	73	99	78	64
2	nutritio*************.com	76	B	54	100	84	76
3	kaylaje*************.com	76	B	64	94	78	72
4	desert**********.com	75	B	60	100	81	66
5	reroot*********.com	74	B	60	100	84	59
6	azdie*******.com	74	B	64	98	84	57
7	carlami*************.com	74	B	48	97	88	72
8	907nu*******.nutriscape.net	72	B	63	89	91	50
9	eatrig**********.org	72	B	64	97	75	57
10	thetas*********.com	71	B	66	77	87	57
11	allisonsc***************.com	71	B	60	99	70	64
12	honest***********.com	71	B	60	91	85	56
13	nourish*************.com	71	B	42	99	96	57
14	manhat***********.com	70	B	70	95	76	42
15	oh**.edu	70	B	52	95	79	64
16	healt*******.utexas.edu	70	B	54	97	82	57
17	sta****.fshn.illinois.edu	69	C	71	87	69	54
18	mcdani***********.com	69	C	52	90	88	52
19	cabin*******.org	69	C	38	90	96	62
20	lcnutr**********.com	69	C	73	92	52	62
21	nutrit*********.com	69	C	43	81	91	67
22	t**.edu	69	C	60	98	57	67
23	kelly*******.com	68	C	60	94	76	47
24	nutriti***********.org	68	C	52	99	83	47
25	wexne********.osu.edu	68	C	40	99	76	69
26	nashvillen****************.com	68	C	60	89	87	43
27	radiant***********.com	68	C	64	97	86	32
28	heal******.utah.edu	68	C	48	97	76	59
29	find*******.com	68	C	68	95	61	52
30	katebro***********.com	68	C	44	92	85	59
31	eastal***********.org	67	C	61	85	67	60
32	risenu**********.com	67	C	48	92	76	59
33	westcentr****************.com	67	C	43	68	88	72
34	adasho**********.com	67	C	52	90	84	50
35	branznutr***************.com	67	C	51	90	84	52
36	eckenro***********.com	67	C	48	98	77	54
37	bapti********.com	67	C	52	94	82	49
38	nouri*******.com	67	C	52	100	85	42
39	alliedn************.com	67	C	40	100	97	43
40	aquietpl*************.com	66	C	38	93	77	65
41	anderso***********.com	66	C	38	94	93	51
42	faynu*******.com	66	C	71	99	48	52
43	bestw********.com	66	C	60	95	61	56
44	idahonutr***************.com	66	C	43	82	89	57
45	rooted**********.com	66	C	60	89	58	62
46	lifesty*************.com	66	C	48	92	82	52
47	wellnes************.com	66	C	40	95	89	52
48	wholehea**************.com	66	C	48	93	83	49
49	vaphy*******.com	66	C	58	95	79	38
50	d**.wa.gov	66	C	38	85	85	67
51	heal*******.com	65	C	52	93	69	55
52	sea***.org	65	C	48	97	86	40
53	nutr*******.com	65	C	60	95	69	41
54	chris*********.com	65	C	38	100	82	51
55	nutriti************.com	65	C	52	95	63	57
56	saltlake*************.com	65	C	38	85	88	59
57	stj****.health	65	C	43	89	77	59
58	cch***.org	65	C	63	85	65	52
59	usen******.com	64	C	56	95	37	74
60	dietit*********.com	64	C	38	99	74	57
61	eatrig*********.org	64	C	38	97	76	58
62	atkinson**************.com	64	C	48	95	67	55
63	henr*****.com	64	C	40	97	76	54
64	associat*************.org	64	C	48	84	78	52
65	britta*********.com	64	C	40	90	88	47
66	topnutr*************.com	63	C	61	99	31	69
67	dieti********.com	63	C	30	95	86	53
68	lake*******.org	63	C	55	80	64	58
69	ukhea*******.uky.edu	63	C	48	93	64	57
70	ma**.gov	63	C	31	90	82	62
71	ridgev**********.org	63	C	52	90	68	48
72	nm***.com	63	C	40	99	70	53
73	sanfo********.org	63	C	48	88	85	37
74	me***.com	63	C	43	92	84	43
75	nutriti************.com	63	C	40	99	78	47
76	ec**.org	62	C	46	90	79	42
77	flori********.gov	62	C	52	98	51	57
78	saint*********.org	62	C	47	67	80	57
79	tepper*********.com	62	C	25	92	84	59
80	locald*********.org	62	C	48	93	64	52
81	nanet*********.com	62	C	30	92	82	57
82	muh*****.org	62	C	40	90	76	52
83	nebr*******.com	62	C	48	78	74	53
84	nutrit**********.com	62	C	40	98	77	45
85	rdnnutri**************.com	62	C	28	99	85	50
86	mon*****.health	62	C	38	98	81	42
87	texnu*******.com	62	C	27	88	76	69
88	horizonnut****************.com	62	C	48	94	72	42
89	eatri*********.org	61	C	38	80	80	53
90	nut*****.com	61	C	48	88	58	57
91	eatw*****.org	61	C	35	83	77	58
92	me***.net	61	C	25	89	77	64
93	bitterro**************.com	61	C	40	94	67	52
94	erri******.com	61	C	52	70	85	41
95	nutr*******.org	60	C	73	100	10	62
96	vit****.com	60	C	38	92	75	45
97	kansasc************.com	60	C	40	93	60	56
98	eatrig**********.org	60	C	48	65	71	58
99	tnnutrit*************.com	60	C	28	94	79	51
100	nodiet*********.com	60	C	38	87	82	43
101	eatrig***********.com	59	D	35	84	83	42
102	dietiti***********.com	59	D	25	99	85	43
103	ud**.edu	59	D	46	91	45	62
104	dch***.org	59	D	48	96	53	47
105	manhattan***************.com	59	D	30	100	77	43
106	uofmh*********.org	59	D	40	81	68	54
107	northern**************.com	59	D	60	94	35	53
108	trini********.org	59	D	40	85	63	57
109	tanne*******.com	59	D	40	94	52	59
110	w**.org	59	D	48	67	70	55
111	w**.gov	59	D	30	86	75	58
112	4t**.com	58	D	38	94	63	47
113	bois******.edu	58	D	40	75	67	57
114	nkch*****.org	58	D	30	97	62	56
115	eatr******.com	58	D	28	80	78	56
116	m**.ohio.gov	58	D	37	75	59	67
117	aurora**********.org	58	D	38	94	58	53
118	bo**.alabama.gov	57	D	35	85	75	43
119	myor******.com	57	D	60	94	33	47
120	contempor***************.com	57	D	33	70	86	48
121	myre******.com	57	D	68	99	10	57
122	mer*****.org	57	D	33	97	54	57
123	hea***.maryland.gov	57	D	30	88	76	47
124	nutritio**************.com	57	D	40	99	49	53
125	fr**.org	57	D	40	90	65	44
126	nutri*******.com	57	D	38	92	61	46
127	nycnut*********.net	57	D	40	95	63	40
128	up**.com	57	D	43	90	58	45
129	sdb***.gov	57	D	43	75	62	53
130	memphisn*************.com	57	D	40	92	72	33
131	sen****.com	57	D	48	94	42	55
132	dietit**********.com	57	D	18	87	78	57
133	hsvnutri**************.com	56	D	40	93	43	58
134	ctnutrit**************.com	56	D	40	77	74	42
135	dieti********.com	56	D	66	99	10	57
136	cryst*********.com	56	D	40	94	44	57
137	cm**.org	56	D	40	97	53	45
138	mnon******.com	56	D	38	97	49	50
139	realnutri**************.com	56	D	42	78	76	37
140	mfh****.com	56	D	40	75	76	38
141	lasvega***********.com	56	D	40	82	64	47
142	carolin************.com	56	D	52	95	57	30
143	uc***.com	56	D	48	90	43	52
144	happy*******.com	56	D	30	92	70	43
145	nutriti***********.org	56	D	40	80	54	57
146	dch*****.dc.gov	56	D	40	92	67	35
147	nouris***********.com	55	D	38	87	69	35
148	cs**.edu	55	D	51	92	33	52
149	dietiti***********.com	55	D	35	95	46	55
150	stluk********.org	55	D	48	99	33	49
151	lurie*********.org	55	D	40	97	48	47
152	mccaskill**************.com	55	D	40	98	49	43
153	chc***.org	55	D	40	83	58	48
154	dh**.ne.gov	55	D	48	77	37	65
155	healthp***********.com	55	D	35	73	78	42
156	livewel************.com	55	D	25	66	90	46
157	eatr******.org	55	D	40	87	45	56
158	ssmh*****.com	55	D	25	78	79	47
159	nutritio**************.com	55	D	35	75	87	30
160	stcharl************.org	55	D	38	90	45	59
161	rinutri***********.com	55	D	30	93	78	33
162	eatr******.org	55	D	35	83	63	47
163	med*****.wsu.edu	55	D	60	90	35	42
164	eatrig*********.org	55	D	40	87	52	50
165	uch*****.org	54	D	30	99	62	40
166	sidebys************.com	54	D	40	92	42	52
167	iowa******.com	54	D	40	93	30	65
168	diet*****.iastate.edu	54	D	38	70	72	43
169	ku**.edu	54	D	38	65	66	53
170	chesape************.com	54	D	30	97	66	37
171	eatr******.org	54	D	20	78	75	53
172	pno****.com	54	D	28	87	68	45
173	fullynour**************.com	54	D	35	89	79	23
174	clearcr***********.co	54	D	35	82	80	28
175	eatri*********.org	54	D	53	68	40	57
176	ore***.gov	54	D	32	80	42	71
177	cs***.edu	53	D	60	68	35	52
178	d**.delaware.gov	53	D	37	88	36	62
179	idahofalls*****************.com	53	D	48	80	38	52
180	chro******.com	53	D	38	94	38	52
181	owensb*********.org	53	D	40	97	34	54
182	nyul******.org	53	D	38	95	60	32
183	ndb***.com	53	D	35	90	49	47
184	med*****.osu.edu	53	D	38	88	47	50
185	cornerst**************.com	53	D	43	67	59	48
186	eatr******.org	53	D	25	70	68	57
187	codyreg***********.org	53	D	46	89	44	40
188	m**.com.pr	53	D	46	52	60	56
189	arch*******.org	52	D	20	97	58	47
190	lexing*********.com	52	D	48	81	40	46
191	frankf***********.com	52	D	30	95	50	45
192	sustain*************.com	52	D	48	86	40	40
193	singingri***************.com	52	D	48	100	20	50
194	merithe***********.com	52	D	40	83	43	50
195	corenu*********.com	52	D	40	95	32	53
196	f**.txst.edu	52	D	43	75	41	57
197	ds**.wi.gov	52	D	46	68	53	45
198	azcar********.org	51	D	25	60	74	51
199	hos*****.uillinois.edu	51	D	28	85	54	47
200	s**.tulane.edu	51	D	38	75	34	63
201	main*******.org	51	D	56	93	10	52
202	nnh***.com	51	D	48	81	49	33
203	mywholel*************.com	51	D	46	63	50	50
204	mm***.org	51	D	40	96	32	48
205	childr***********.org	51	D	48	97	38	30
206	peachy**********.com	51	D	30	87	65	34
207	eatri*******.org	51	D	25	83	47	59
208	lifenu*********.com	51	D	23	71	78	43
209	din***.wvu.edu	51	D	40	94	22	57
210	froe*****.com	51	D	43	87	37	47
211	prov*****.nortonhealthcare.com	50	D	38	85	43	45
212	lifebr**********.org	50	D	25	91	39	57
213	merith***********.com	50	D	48	78	38	40
214	nwdi*******.com	50	D	40	100	28	42
215	carin********.ri.gov	50	D	47	75	32	51
216	sds****.edu	50	D	35	89	41	45
217	ce**.usu.edu	50	D	40	78	42	47
218	preh*****.wisc.edu	50	D	25	97	47	47
219	pinneydav***************.com	50	D	40	85	55	28
220	id***.illinois.gov	49	F	38	86	18	62
221	corew*********.org	49	F	40	97	12	57
222	hea***.unl.edu	49	F	20	85	52	50
223	dartmou************.org	49	F	40	86	39	40
224	berr*******.co	49	F	60	94	10	37
225	l**.sc.gov	49	F	35	60	47	59
226	dohert**********.com	48	F	30	100	27	47
227	greatr**********.org	48	F	31	100	28	48
228	eatri*********.org	48	F	20	80	60	42
229	vernonnu*************.com	48	F	15	87	51	54
230	providers****************.com	48	F	31	92	31	52
231	monh*****.com	48	F	48	95	10	50
232	nah*****.com	47	F	35	80	52	30
233	nutrition****************.com	47	F	35	92	36	35
234	watso*******.com	47	F	20	80	44	55
235	hea****.iu.edu	47	F	35	75	52	35
236	mg**.org	47	F	48	98	10	42
237	k-s****.edu	47	F	43	72	39	41
238	wom***.org	47	F	40	72	39	43
239	fr**.org	47	F	40	86	29	42
240	dietit***********.com	47	F	38	99	26	38
241	essen*********.org	47	F	20	96	36	50
242	eatr******.org	47	F	52	65	10	62
243	uvmh*****.org	47	F	25	99	23	56
244	marsh*********.org	47	F	40	78	32	47
245	stvincen**************.org	46	F	28	90	39	40
246	advoc*********.com	46	F	47	88	10	47
247	eatrig**********.org	46	F	46	68	10	64
248	covenan***********.com	46	F	40	70	32	47
249	barret*********.org	46	F	48	78	32	30
250	snhh*****.org	46	F	40	75	27	48
251	r**.nm.gov	46	F	25	90	27	55
252	hoskin*********.com	46	F	48	92	10	42
253	th***.org	45	F	20	88	40	47
254	orlan********.com	45	F	30	98	10	55
255	edr****.com	45	F	48	70	10	58
256	eatw*****.com	45	F	30	95	31	35
257	uthea*********.org	45	F	25	100	17	54
258	eatr******.org	45	F	35	80	23	52
259	sutte*******.org	44	F	40	99	10	40
260	d**.georgia.gov	44	F	40	99	10	38
261	twinciti**************.com	44	F	38	90	10	47
262	m**.gov	44	F	30	37	95	15
263	sph*****.org	44	F	48	87	10	40
264	nutrit**********.com	44	F	20	77	54	38
265	prov******.org	44	F	25	82	46	35
266	nutr*****.tamu.edu	44	F	15	89	47	38
267	ivinso*********.org	44	F	40	93	14	39
268	ucon*******.org	43	F	20	96	31	42
269	heal******.ascension.org	43	F	30	85	28	40
270	n**.org	43	F	30	93	33	30
271	evol*******.com	43	F	40	83	10	47
272	women*********.com	42	F	20	95	10	57
273	hea***.hawaii.gov	42	F	15	75	60	30
274	eatri********.org	42	F	33	65	28	49
275	laure********.clientsecure.me	42	F	38	92	10	37
276	hattie***********.com	42	F	38	84	16	41
277	wreg*****.com	41	F	25	70	42	35
278	lb***.org	41	F	48	81	10	30
279	newro********.com	41	F	28	80	36	30
280	rockymo************.com	40	F	20	85	36	30
281	hartfor***********.org	40	F	20	99	10	46
282	mhealt*********.org	40	F	48	77	10	30
283	nm**.net	40	F	28	95	19	30
284	rdnt******.com	40	F	38	87	10	35
285	nourish***********.com	40	F	54	45	10	51
286	eatr******.org	40	F	35	70	19	42
287	thetank************.com	40	F	30	75	10	52
288	eatrigh***********.org	40	F	23	68	31	46
289	diet*****.wyo.gov	40	F	40	65	23	35
290	hawaiip************.org	39	F	43	60	10	45
291	que***.org	39	F	20	83	24	40
292	ui**.org	39	F	23	87	10	48
293	bm***.org	39	F	25	95	10	40
294	marywashi***************.com	39	F	35	80	21	27
295	b**.ky.gov	38	F	25	58	30	44
296	maineea*************.org	38	F	35	82	18	26
297	billi*********.com	37	F	20	85	21	35
298	mount*******.org	37	F	15	93	16	40
299	td**.texas.gov	37	F	28	79	10	42
300	alissapal***************.squarespace.com	36	F	30	95	12	18
301	um**.org	36	F	18	95	10	37
302	eatr******.org	36	F	30	78	10	35
303	o**.nysed.gov	35	F	23	70	10	48
304	ouh*****.com	34	F	15	85	10	40
305	merc*****.org	32	F	20	85	10	27
306	nat***.uprrp.edu	31	F	25	63	10	35
307	heal******.uiowa.edu	30	F	15	58	10	47
308	eatr******.org	29	F	15	57	10	43
309	eatr******.org	23	F	5	65	15	17

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

309 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Nutrition / Dietitian Website Score?

The average nutrition / dietitian website scores 55/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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