A
AISO Studio

Is your optometry / eye care website keeping up? Here's what the data shows.

Optometry / Eye Care Website Audit Report

We scanned 427 optometry / eye care websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 427 sites · Scan date: March 14, 2026

Overview

The optometry / eye care industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 427 sites is just 48 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for optometry / eye care sites is SEO, with an average of 77. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 48, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 59% of optometry / eye care websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

48

AISO Score

77

SEO

36

Readability

65

Engagement

13

AEO

54

WCAG

Key Findings

59%

Score Below 50

More than half of sites in this vertical are underperforming.

14%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

13%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most optometry / eye care websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 427 optometry / eye care websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 48 means the typical optometry / eye care website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 14% of sites lack schema markup. 13% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The optometry / eye care industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 427 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
3
20-29
8
30-39
50
40-49
191
50-59
127
60-69
46
70-79
2
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
2 (0%)
C
46 (11%)
D
127 (30%)
F
252 (59%)

Dimension Breakdown

Average scores across all 427 optometry / eye care websites for each scoring dimension.

SEO
77
Readability
36
Engagement
65
AEO
13
WCAG
54

Full Results

The table below lists all 427 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the optometry / eye care space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1siouxfa*************72B97518045100
2eyeca*********70B9758902683
3proe******69C94617526100
4southwe************69C97668010100
5heartlan**************68C87637525100
6canyonvi*************67C87647518100
7ocver********67C7763755370
8ranchomir**************66C8458802589
9moey******66C9756751895
10kellyvisi**************66C9256752592
11drmicha************65C87587018100
12eyeca********64C8957751890
13mcpeako************64C9256751885
14visioncar****************64C97497510100
15granite************64C84587018100
16nynjopt************64C87637010100
17ohiov*********64C9243952671
18cockrel************64C9449802582
19wiscons************64C8759753862
20maynoran*************63C8943952668
21visionqu**************63C8944803375
22mediae**********63C92497018100
23carolin************63C9542603892
24morgan***********63C9251702585
25wyomin*********63C92487018100
26juneaue************62C84577010100
27adavis***********62C87517510100
28stirlin************62C92467510100
29bcbs******62C7558731895
30rapidci*************62C9256681880
31eyecent*************62C9253751091
32washingto***************62C9454781082
33eyedoc**********62C87507510100
34little***********61C8750651896
35parent***********61C8945801090
36branford**************61C87487510100
37mspe******61C79576318100
38davisey***********61C87566510100
39okce*******61C92427510100
40triav*********60C90386026100
41arizonaey****************60C8455781867
42eyephy***********60C8741852668
43floridaey****************60C8254681094
44coast*********60C7461781080
45precisio*************60C8666751064
46eyecen***********60C8653832650
47prince***********60C87487010100
48mylifet*************60C87457010100
49arkansa************59D6965802850
50sear******59D8659701073
51idahoe**********59D7759751869
52valleyey**************59D8164651078
53oasouth************59D8942701890
54voey*******59D8451801075
55marylandvi*****************59D77467510100
56midwest***********59D7254751091
57madiso***********59D87437010100
58focused*************59D6470751080
59nyop*****59D8949631098
60complet************59D8456751864
61rieyein***********59D87368010100
62retin*******58D9230851875
63eyecareo*************58D92396510100
64idahoeye**************58D9462681840
65ukhealt*************58D8146901067
66eyecare*************58D8460801844
67eyecare************58D87525510100
68drstev**********58D8959782531
69central*************58D8950901050
70eyeve*********58D9248631088
71arizon*********57D7674901812
72goode*******57D8447731081
73inlandeye***************57D8952802533
74dep2*******57D74457010100
75cteyed**********57D9237751085
76eyecente**************57D89445510100
77mdeyeca************57D8341853639
78specialty****************57D9457782525
79vimic*********57D9444852536
80eyephysicia********************57D77417010100
81theeye*********57D87416310100
82utaheye***********57D7762801845
83read*******57D9715752590
84thoma********56D8738601890
85eyespecial*****************56D7257751071
86uptown**********56D8737751085
87mymsey*********56D7463731058
88obermarke****************56D7949782547
89pritche*************56D87406010100
90spind*********56D9246701855
91concorde**************56D7167881033
92myeyeph************56D8628803363
93newcast************56D79415518100
94alaskavi**************55D7946631879
95pacifi**********55D8918903254
96simpson*************55D9228751085
97visi*******55D8753701848
98tcec******55D7449732656
99obrien**********55D7647801856
100kirkwood*************55D8646752539
101bighorncoun*******************55D8462551064
102souther*************54D8449902610
103tabakop***********54D8647751841
104indyvis***********54D6658801054
105insightvisio********************54D8650751839
106marylandv***************54D8140852836
107eagan*******54D8649751839
108mveye********54D6752651083
109shephe*********54D9229631880
110associa************54D67331002650
111southwe*************54D9245731844
112moae*******54D8441631871
113ionvis***********54D8462781024
114healthc************54D8245682650
115uvmhe********54D8031751090
116hillt*********53D8450801036
117cteye*******53D6262651070
118eyeworksvis******************53D8637752544
119georgiavis****************53D8641681856
120vseye********53D7650603047
121tuftsm***********53D9132681077
122eyeca*******53D7956901020
123nevadaeye**************53D9722601880
124horizon***********53D8953801719
125slce*******53D8149551075
126eyeon*******53D6452681869
127outstandi****************52D8453731035
128kcdo******52D8247551075
129seebet*********52D8947781032
130william*************52D8944601064
131masseyea*************52D8455631837
132michv*********52D8946751040
133edinaey***********52D7739551090
134nebras*********52D6756611067
135kaneandfig****************52D8645701841
136the-ey***********52D6965412067
137eyedo*********52D7553401090
138sceyeas************52D7948581071
139magnoli************52D8645701839
140metropolita********************52D8148701839
141alfami**********51D7452751043
142colorado*************51D7251651061
143qualityop****************51D7162501064
144absolute*************51D8151631050
145maineey***********51D8237651856
146umm*****51D79275510100
147gfcli*******51D8917801073
148nevadaeyec****************51D6752801043
149eyecareo**************51D6750682545
150eyecons*************51D8742551064
151doctor*********51D7459801023
152sdvis********51D7357501067
153houst*********51D7272431053
154ean*****51D7958702611
155dceye********51D6454551075
156elevat***********50D8643701039
157visionsou****************50D6642681070
158coloradoey****************50D9232781042
159eyecare************50D7759601039
160florida*************50D9143603216
161eyecaresp***************50D844445090
162optome**********50D7632631870
163mvm*****50D6947581070
164neweyes************50D7032551886
165princeto*************50D6956701040
166eyedoctorop********************50D8140851032
167eyecarea*************50D7923631090
168eugenee*************50D7663551042
169coventr************50D6953751038
170eyesi********50D5247701871
171cassey***********50D6955731038
172texane**********50D7644681055
173baytow***********50D8145701832
174froed********50D8129731067
175eyeinstit****************50D8153651035
176wickerpar**************49F8428581078
177eyespecial*****************49F744955074
178visionfi**************49F7950501847
179eyemic*********49F6929952623
180walleri*************49F7957731017
181riverto*************49F8642551058
182rockymo*************49F7939802026
183yellowst**************49F7930631071
184family***********49F6934651080
185raleigh*************49F8246801813
186ohs*****49F6729651086
187brownh*********49F7023681094
188rhodee**********49F6037651086
189musch*********49F5746851050
190columb***********49F7448731036
191westbro************48F8135701045
192eyeinst***********48F8441701823
193ufhea*******48F8226551082
194sakaiop***********48F7742701042
195cataractan*****************48F8134651842
196northam***********48F7240751044
197visionsour*****************48F8130651063
198visionsou****************48F8231581071
199eyeconsu**************48F7947601045
200vanderb*************48F77116310100
201texasey************48F7145652039
202eyecenter**************48F8250701810
203peakvi*********48F7956581030
204crystalvi**************48F6450601058
205torrington****************48F7927651067
206utaheyea*************48F8240531062
207alabamavi**************47F8951601016
208wallingf**************47F7954731010
209quantumvi***************47F8453551024
210eteye********47F8242601038
211theeye***********47F6939551857
212kentuck************47F6472451037
213eyecare***********47F879601878
214beps*******47F7925651064
215miey*****47F8936651036
216magnoli*************47F9413902513
217viewpoi*************47F8433701042
218eyecare************47F6142601071
219cityof**********47F794875187
220columbi************47F67265010100
221eyecar***********47F7237551857
222visionsource********************47F7927581071
223carolin***********47F6438751050
224ccfs2*******47F8443631819
225tney******47F8239601045
226ccte*******47F7137781038
227theeye***********47F6764681016
228northernu****************47F8450631019
229univer***********47F8421631067
230progressi**************47F920903030
231eyecare*************47F6720651090
232visionsource********************47F8431751036
233mcw****47F8030601756
234webe******46F6738551857
235pecal********46F8225581063
236visionsou***************46F8227581063
237mountain**************46F7628581071
238theeyec************46F8137801019
239deeyes***********46F7236651050
240visionso**************46F7934651045
241infinity*************46F7924701846
242eyeasso************46F8421701050
243eyesurgeo***************46F6733531080
244iowaey*********46F6939731041
245discove***********46F940902527
246primary***********46F7740651040
247visionsource********************46F7726581071
248seethe***********46F794383107
249neurov***********46F6925852527
250visionsou***************46F7626581071
251oxfordvi**************46F7923801045
252theeyecent*****************46F546348067
253visionsource-p************************46F7923581071
254eyesofno*************46F8429651047
255davinci***********46F7154701017
256mabeeey***********46F794470188
257texascoun**************46F646455044
258maple-***********46F794478109
259richmo*********46F8946551026
260wv-e******46F8436701820
261amazi*********46F745853638
262preyein***********46F6245601054
263mcfarl**********45F9412802513
264eyecenter**************45F5452561054
265bonnevi*************45F7422581071
266creye********45F7244701813
267theeyec************45F5748652525
268thefami*************45F6646601043
269eyesonm***********45F774340075
270emerald***********45F5548401080
271visionsource********************45F8219651056
272lafrenie*************45F7726581063
273nashu********45F7955501024
274visionsour****************45F8221581063
275ohioeyea*************45F8123551855
276hillsbor**************45F5956631028
277visionsource**********************45F7729701045
278visionsourc******************45F8223581063
279visionsource-************************45F7726631056
280rockingham*****************45F7242551050
281centervi**************45F6943501054
282visionsource**********************45F8222651056
283eyecente*************44F7249631015
284accuratev***************44F6941501050
285nwindiana***************44F5733731050
286visionsource*********************44F7718581071
287indiana***********44F7126681842
288mylocalvi**************44F6633601058
289ecsmis*********44F694240075
290optimi**********44F7916581071
291nmec*****44F4040651071
292eyecaresp***************44F723448075
293dakot********44F7934651029
294visionsourc********************44F7722581063
295silvert*************44F7620581071
296cheatla*************44F8441651016
297mountplea***************44F7627651045
298olson*******44F7443651810
299eyecares**************44F7930531055
300delawar************43F7413701850
301georgia*************43F6918631856
302hawaiivisi*****************43F815048033
303idahoey***********43F8133651022
304broadwa*************43F7122651056
305eyecaren*************43F7943501029
306visionsource********************43F7721651050
307visionsourc*******************43F7720581063
308muhea*******43F8218651050
309felton***********43F7619651056
310nebras**********43F7723651045
311millardfa***************43F7425651045
312eyecarepr***************43F6925681050
313moderne************43F7932651816
314northdako***************43F740601095
315profami*************43F7933651026
316cornerst**************43F7415581071
317olivereye**************43F7220651056
318visionsource********************43F7925651042
319visionsource*********************43F7724651045
320optometric****************43F6144601038
321sussexe************42F4723751063
322visionspec******************42F6622601064
323radclifff****************42F6925581057
324louisian*************42F8432551031
325mississi*************42F892702533
326eyecarepro****************42F6628551056
327visionsource-************************42F7418701042
328njvis*******42F6941581026
329nyula*********42F7240601027
330ecssout*************42F723540075
331easttn***********42F7721651045
332visionsource-**********************42F7714581063
333chroma**********42F7742601013
334visionsource-c*************************42F7719651045
335eyeclinic**************42F495745060
336eyecaresp***************42F723440075
337visionsource********************42F7723651038
338swey*****41F820551869
339eyecaresp***************41F693240075
340consul***********41F870601067
341delawa**********41F5634581050
342georgiaey***************41F860802617
343honolulu*************41F6638651811
344hawaii*********41F6435731018
345vs-ecah************41F7712581063
346illinoise***************41F6134502040
347chicago************41F941801817
348altmane************41F7624501050
349clarkso************41F760701062
350eyecare*************41F5737701027
351eyecons*************41F7625601038
352eyen*****41F940732515
353charleston****************41F7715651045
354katma********40F6928601035
355makare**********40F7430651015
356clearvis*************40F4738501063
357azulv*********40F663570818
358doctor*********40F7620731020
359iowaop***********40F740631073
360eyespeci**************40F840631054
361associat*************40F713255043
362eyecaresp***************40F692940075
363lasvega************40F8224651014
364proeyeca*************40F8925551020
365visionsou****************40F7720651033
366eyecons*************40F5929431067
367bryanteye**************39F425870016
368delawa*********39F790681839
369eyecaresp***************39F6929501041
370eyebo********39F7619501046
371massey***********39F827681037
372ndeye*******39F454633078
373dme*****39F797651045
374eyecli*********39F5138681025
375spectru************39F7925501036
376akeye*******38F7125501036
377cityeye*************38F842065108
378glastonb**************38F772368107
379gaeyein***********38F6626601026
380atlanta************38F742365188
381laeyea***********38F840701036
382focusonvisi*******************38F550681078
383visionsource********************38F7413501050
384wvumed*********38F790631050
385floridaey***************37F5232751013
386iowaey***********37F6930601010
387all-ey**********37F840682512
388montanafam*****************37F5021501062
389visionsou***************37F7713651023
390eyespe***********36F890651023
391visionsource-ca**************************36F7219501031
392oregoneye***************36F6412451058
393eyep******36F420601089
394theeye***********36F4452551011
395ecn*****36F89068189
396arkansase***************35F640651047
397maineop***********35F890601019
398lexingtone****************35F740781020
399excelle************35F6718651016
400precisio*************35F840501041
401ezpzey*********35F890631017
402evergre*************35F890631018
403southflo**************34F840651016
404eyecli**********34F890551024
405nveye********34F890551023
406location*************34F496115038
407capital*************33F748601015
408eyecen***********33F790681013
409visioncent****************33F890551013
410ehnp*****33F840551024
411dryeyecen****************32F609651017
412onlin********31F740501027
413ecaha********31F496431063
414normanandm****************31F5018501030
415bauere**********30F660501033
416eyesoft***********30F690551019
417drdor********29F69030064
418marshal***********29F3718601023
419illinois*************27F59060108
420local.le**************26F54010086
421eyedoctors*****************26F523025021
422vision**********25F50025067
423nheyeas************22F373431022
424ncey******22F300601014
425medif*******18F10260060
426vsp****16F2200080
427pennme**********11F0300020

Frequently Asked Questions

What is the average AISO score for optometry / eye care websites?

The average AISO score for optometry / eye care websites is 48 out of 100. This is based on a scan of 427 sites in the healthcare industry. The score combines five dimensions: SEO (77), readability (36), engagement (65), AEO (13), and WCAG accessibility (54).

How do optometry / eye care websites perform on accessibility?

The average WCAG score is 54 out of 100. Many optometry / eye care websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are optometry / eye care websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 14% of optometry / eye care sites have no schema markup at all.

What is the biggest weakness for optometry / eye care websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where optometry / eye care websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Optometry / Eye Care Website Score?

The average optometry / eye care website scores 48/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Optometry / Eye Care Website Audit Report - AISO Studio | AISO Studio