A
AISO Studio

Is your painting website keeping up? Here's what the data shows.

Painting Website Audit Report

We scanned 337 painting websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Home Services · Sample size: 337 sites · Scan date: March 14, 2026

Overview

The painting industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 337 sites is just 51 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for painting sites is SEO, with an average of 78. The weakest area is AEO, at just 19. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 51, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 42% of painting websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

51

AISO Score

78

SEO

42

Readability

67

Engagement

19

AEO

53

WCAG

Key Findings

42%

Score Below 50

A significant portion of sites need improvement.

20%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

14%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most painting websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 337 painting websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 51 means the typical painting website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 19 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 20% of sites lack schema markup. 14% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The painting industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 337 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
2
30-39
31
40-49
108
50-59
126
60-69
69
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
69 (20%)
D
126 (37%)
F
141 (42%)

Dimension Breakdown

Average scores across all 337 painting websites for each scoring dimension.

SEO
78
Readability
42
Engagement
67
AEO
19
WCAG
53

Full Results

The table below lists all 337 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the painting space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1caldwel*************73B94471004389
2nj-pa*********69C9259902687
3rapidpa************69C9455755375
4lapain***********68C9460782591
5markantho**************68C9746804578
6newengla**************67C9255803087
7paintp*********67C8752852890
8homm*******67C9744902590
9precision****************66C8948852595
10sharperimpr*******************66C8949753394
11missionp*************66C9241605889
12jgpai*********66C9750735060
13bestpic************66C10037903871
14valcour*************65C8758682594
15reardo**********64C8757751893
16wmpainti*************64C8947734569
17headwate**************64C8955853062
18imagewor**************64C9254733867
19levinep***********64C9451805046
20alliancep**************64C8156851889
21fivesta*************63C9457603867
22jandmpain****************63C92421003055
23colorad*************63C9730835356
24mortonp***********63C8252951083
25kevinsp***********63C8655753864
26geckop***********63C9249703082
27swiftpa*************63C9724903878
28itechpai*************63C8453902563
29arkansasco*****************62C8267651879
30robinsonp**************62C8949853356
31nhvpai*********62C8346703388
32waltersim**************62C7962752573
33360pai*********62C9156933328
34oahuinter***************62C9433754079
35harmony************62C9250805034
36paducahr**************62C9462782648
37wow1*******62C8943802585
38bluemtn************62C9271651071
39haman*******62C8269651879
40kiesers************62C9458852544
41cowell-************62C8754701890
42ohiopa**********62C9453851860
43hometownp**************62C8635902589
44werle********62C9440755350
45mapopsp***********62C9745805828
46prepsmar*************62C8945702590
47mclains************62C8964751864
48papermoo*************62C8950852564
49alaskasup****************61C7960731092
50lpcpa*******61C9455833335
51randjp***********61C8952781874
52elitepai*************61C9238902567
53speesep***********61C8452701889
54blackmoun****************61C8752702580
55buehner************61C8161801863
56callgo**********60C8649753061
57jrspai***********60C9438852562
58thecolorado*******************60C9760602558
59paintdoct**************60C9439754053
60drakepa************60C8460653357
61indianapoli********************60C8064651089
62callm*********60C92396025100
63premierp*************60C7657751880
64prestigio**************60C9238653090
65varsity************60C7260653370
66bennett************60C7458683371
67brushandr***************60C7461632580
68alexpaint***************60C8747853050
69fitzpatri**************60C7748634080
70hernandezpaint************************60C8251681889
71partnersh**************59D8454751571
72connecticu******************59D8647904622
73blueribb**************59D9241801082
74chicago*************59D79475525100
75modernpa*************59D7949583090
76stewar**********59D8947781080
77proedgep*************59D8650852547
78alvarezp*************59D8629904553
79painte**********59D8751553868
80peakpa*********59D9252652567
81ablaze***********59D9441782562
82thepros*************58D9717901888
83lasunsp***********58D8959601077
84paintt*********58D8238653088
85imperial**************58D8943602681
86vision-************58D8742735038
87jrs-pa**********58D9542853038
88elcopa**********58D8042752574
89indypa**********58D7757731078
90rmpain**********58D6244783380
91johnsonpai****************58D9444903323
92absolu*********58D9149804119
93americancl*****************58D8951903316
94akpai*********57D8150631090
95barpain*************57D895953090
96cariboupai****************57D7751552583
97nevadapai****************57D7259632571
98ftpa*******57D7945651887
99nolanp***********57D9450652554
100twobros************57D9211833386
101sharpto*************57D846583337
102luxbr*******57D8462701850
103bluejay************56D8658902610
104bayview************56D8956831827
105rwprop***********56D7941902547
106finishingtou*********************56D8650753035
107ponderos*************56D9440601086
108davispaint****************56D8152581876
109garrett************56D9435853335
110gopainti*************56D9527653077
111newmexicospa*********************56D8938601890
112paintw**********56D746550889
113repaint************56D6857801067
114retailsto**************56D8165651056
115allbrigh*************55D6967751842
116florida************55D6745751091
117southerns**************55D9238701076
118klappenbe**************55D9451851821
119ovopai*********55D9232903033
120anotherpe****************55D9238633058
121absolute**************55D6866611863
122garcia***********55D8958751038
123msdpainti**************55D8747731852
124southedg*************55D7246601890
125hiswayp***********55D7662582060
126cleancu*************55D5765601881
127masterwor**************55D7940801075
128williamsprof********************55D7961503548
129culvers************55D7953651075
130arizonapai****************54D970802589
131swanson************54D7849701070
132wolfep***********54D8255731047
133mckeagu************54D8251501088
134rollthel**************54D7174531850
135thatpain**************54D8445651862
136allprop***********54D8755781032
137zarazua************54D8920903341
138hand*****54D8468701818
139pristine**************54D8148552563
140thehive************54D8260652532
141linesp***********54D8930803339
142skyshin***********54D7945651079
143westernvi**************54D8432632575
144amcpai*********53D7954681841
145apainter*************53D7454801831
146tachiban*************53D7758551070
147bnkpai*********53D6266801829
148limepa**********53D9438901818
149lighthou**************53D7945701063
150thepersnic****************53D896565256
151ozzysp***********53D8458581054
152oregonp***********53D8453651053
153premierp**************53D9041753027
154housedoct***************53D866360844
155trucoat************53D8946631850
156accentp***********53D7923801089
157academyp*************53D8140552575
158pricelesspai********************53D7945651859
159smithands***************52D7756701044
160alllosangele********************52D7447601077
161lambscust**************52D745858073
162idahop**********52D7658651835
163neighb***********52D9447601050
164northernke******************52D7442752547
165southen*************52D7946951027
166oldcha***********52D8656801810
167midwaypai****************52D7863503327
168vtpai*********52D7946752529
169certa*******51D8438701846
170pristinepa****************51D8941651840
171raymondspa****************51D7055461078
172tomstewa**************51D7348531081
173bondpai************51D7642601073
174mythreeso**************51D7458851021
175gordon-************51D9542632033
176paintingb**************51D6454601073
177mikesqual***************51D9454601032
178andysp***********51D5962581856
179cuttinged****************51D7739651073
180all-tim*************51D7955651044
181southern**************51D7128801078
182605pai*********51D8137851832
183capitalcit****************51D5964781826
184canyonp***********51D6942601877
185patrick*************51D9412653364
186elitepain****************50D8143601850
187dinardo************50D8934901025
188bethesdache*******************50D6449581078
189lambertp*************50D5454801052
190imperialp**************50D8649751813
191richard*************50D8144701044
192heilerp***********50D746660306
193wvpai*********50D7062501057
194bracken*************50D9739601838
195goldenr*************50D716055062
196genesis************50D7621651885
197allsea***********49F8442681040
198extramile**************49F8152501839
199oahuhous*************49F8243801516
200peterso*************49F8445701035
201marylandpa*****************49F5942651867
202hapain***********49F5949581863
203montanap**************49F6434702560
204krpain**********49F8727702639
205paint*******49F8457681018
206paint*********49F7934601073
207fargopai*************49F7738851033
208colorre************49F5250581080
209newmanand****************49F7730481094
210vtpa*******49F7741461870
211zulupa**********49F8438601058
212birmingha***************48F6127681087
213jsteven*************48F555255089
214indiana************48F8426601862
215paintno***********48F8445631035
216revel-p***********48F7955701014
217roellp***********48F8158681010
218dandyhom*************48F7432752533
219joespain**************48F5963551050
220mountainpa*****************48F875055835
221lumosp***********48F7642651836
222legacyj*************48F5955351090
223paint*********47F7833631056
224williscus***************47F765843850
225jimheskjepa********************47F5957582035
226ryanpai***********47F8621851039
227alphap***********47F8745651020
228moorepainting**********************47F6433611078
229mcmillanpai********************47F655253071
230waltersp**************47F845681090
231allstate**************47F8356631010
232brushbr************47F6430601082
233jeffadki**************47F5950601057
234housepa*************46F6232701067
235williams*************46F6461601025
236atlantasp**************46F8901002524
237impactp***********46F7613651872
238endecc**********46F843455854
239hmpain**********46F8215851833
240paredespainti************************46F7255651021
241patricks**************46F7449651818
242amazingpai****************46F4729652578
243missoul************46F7263501026
244prpr******46F6428581873
245jjackso*************46F6257681025
246pacificco**************46F7447801012
247brentchof**************46F745348055
248souther*************46F6645851015
249alliedp***********46F6436501869
250empirep*************46F8640631028
251afcontr************46F6346601841
252brusha***********45F8638601522
253majesti*************45F898754016
254whiteho************45F6930801827
255paint*********45F7445681023
256paintingco*****************45F920832635
257dinapol*************45F860851846
258paintin*************45F7134651050
259concord************45F748701083
260silvasp***********45F6744551841
261stirlin*************45F8442551819
262imagep***********45F8117802525
263twodayp***********45F7939701023
264imperial**************44F674840073
265peakprofes******************44F7446651020
266gardnerp**************44F6245501056
267connorp***********44F843870109
268northatla****************44F6150751013
269stlouisho***************44F8141551033
270hartmanpai****************44F5149631838
271homework*************44F8218683026
272redwoodpai****************44F6932551059
273lyons*********44F6639351080
274colorcraf***************44F7633601834
275generatio**************43F842581078
276matthew*************43F7424751033
277allpros************43F674675107
278malonep***********43F890752634
279byrdsp***********43F764763026
280johns*********43F6439501053
281newyorkpai*****************43F6952551022
282manwitht**************43F7452581013
283ultrapr*************43F6929501069
284sprpai*********42F6842501038
285afordabl*************42F506630060
286oakridge**************42F840751846
287proficien***************42F6444552513
288suhan*********42F7133681717
289dkpaint*************41F7436551029
290divinci************41F6134501055
291mymaineho***************41F5751441041
292qualityp*************41F6731681028
293donovan*************41F693875103
294ohiopaint***************41F4755551033
295papainti**************41F6122601059
296thehonest**************41F4463501521
297stephen*************41F4039531071
298hdcontrac****************41F7237501038
299konzap***********40F7724501046
300finalton*************40F7627451047
301snlpai*********40F86080269
302solisp***********40F720701062
303christianbr******************40F7134501032
304charlesgr****************40F762860256
305a1pl******39F6722381071
306mcwhorte*************39F6417501064
307platinumpa****************39F5731751019
308estesp***********38F4442401056
309catanza*************38F790731035
310ascend-************38F6631501031
311platinumpai*******************38F5728751019
312ihspai*********38F453440086
313puertori**************38F7629551018
314kentuckypa*****************37F5918501060
315propain***********37F59885257
316jkmpai*********37F4721481071
317soperfe***********36F860751014
318totalcove****************36F4236681019
319paint*********36F840601825
320buckey**********36F740701825
321keypai*********36F641960268
322kaylorp***********35F562968109
323arizonasup*****************35F695401068
324ayalap***********35F7915501025
325purepai***********35F4531401053
326macpai*********35F670401075
327jnlpaint*************33F790551029
328paintin************33F474448020
329proc*******33F820551516
330francp***********33F690601032
331olympiap*************33F47495307
332megnap***********33F711830058
333alabama************31F3737481020
334professionalpai***************************31F541830067
335decor********30F520501053
336coastalp*************29F642235026
337acehardwa**************20F15300060

Frequently Asked Questions

What is the average AISO score for painting websites?

The average AISO score for painting websites is 51 out of 100. This is based on a scan of 337 sites in the home services industry. The score combines five dimensions: SEO (78), readability (42), engagement (67), AEO (19), and WCAG accessibility (53).

How do painting websites perform on accessibility?

The average WCAG score is 53 out of 100. Many painting websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are painting websites ready for AI search engines?

Not yet. The average AEO score is 19 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 20% of painting sites have no schema markup at all.

What is the biggest weakness for painting websites?

The weakest dimension is AEO, with an average score of just 19. This represents the area where painting websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Painting Website Score?

The average painting website scores 51/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Painting Website Audit Report - AISO Studio | AISO Studio