A
AISO Studio

Is your pest control website keeping up? Here's what the data shows.

Pest Control Website Audit Report

We scanned 325 pest control websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Home Services · Sample size: 325 sites · Scan date: March 14, 2026

Overview

The pest control industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 325 sites is just 54 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for pest control sites is SEO, with an average of 81. The weakest area is AEO, at just 21. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 54, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 31% of pest control websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

54

AISO Score

81

SEO

42

Readability

72

Engagement

21

AEO

56

WCAG

Key Findings

31%

Score Below 50

A significant portion of sites need improvement.

12%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

15%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most pest control websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 325 pest control websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 54 means the typical pest control website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 21 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 12% of sites lack schema markup. 15% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The pest control industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 325 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
0
30-39
16
40-49
85
50-59
132
60-69
89
70-79
2
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
2 (1%)
C
89 (27%)
D
132 (41%)
F
102 (31%)

Dimension Breakdown

Average scores across all 325 pest control websites for each scoring dimension.

SEO
81
Readability
42
Engagement
72
AEO
21
WCAG
56

Full Results

The table below lists all 325 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the pest control space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1rovepes************71B9761904070
2pront*********70B8961905062
3delawarep**************69C8275853862
4torcot**********69C86441005368
5witt******69C8462786357
6alask*********68C9749952582
7allpest-t****************68C9763752586
8preferre*************68C9761754068
9gshiel*********68C10048833087
10guardia***********68C91611003647
11baypest************67C9163952657
12donerightp****************67C8661903365
13suburb**********67C8956852686
14pestmanag****************67C8970652589
15adamsp**********66C8954802690
16breda********66C8454802696
17ablepes***********66C94481003355
18fusion*********66C9754803073
19atlanticp**************66C9256782683
20prioritype******************66C91421004357
21brandleyp**************66C9152953359
22russel**********66C8923905392
23wpes*****66C9261784550
24burnspest***************65C9461934026
25allune**********65C89637010100
26green********65C8752832589
27833bu*********65C94441003359
28gpsmis*********65C9740803093
29nmdept***********65C65598525100
30suddend************65C8455782690
31alfordpe*************65C8459703386
32frontline***************65C9236903881
33petrispe*************64C9238783395
34redcoat************64C9141934058
35daexter************64C8664583480
36pestp*********64C94458510100
37snohom***********64C9445903858
38moxies***********63C9470601085
39dbugp*******63C8442903673
40florida.b****************63C9234852596
41nativepes***************63C8857883347
42insigh*********63C10054833046
43bigbl*********63C9158953334
44all-sa***********63C9159883830
45dallas.************63C8937852694
46thorns***********63C8755902562
47mypm******63C8752751890
48washingt**************63C10039903060
49aimvope*************62C8952703371
50greenl*********62C8458783356
51pestp*********62C8639905342
52totalpes**************62C8157752578
53barrierp**************62C9455853341
54perfect***********62C9456731874
55rott*******62C8447653392
56benzelpe*************62C9443952657
57lasvegas*************62C8635852694
58curb******62C8660855017
59albemarlep****************62C8650952656
60pestf*********62C8956952643
61adams********62C9149883351
62getmy*********62C91411003348
63vtpest***********62C10011853895
64clearde*************62C946190439
65sandmou*************61C8457633073
66bamapes************61C8753651890
67catsey*********61C9240702688
68laverype*************61C8457901855
69flap*******61C8935851889
70gemstatep****************61C8464503078
71americ**********61C8460851857
72pestas***********61C8654951850
73pestdet************61C9448685339
74missouri.b****************61C8732802596
75bugout***********61C9228802596
76ridap*******61C8753852653
77tnvalleye****************61C9458751863
78texas.bug**************61C8736782596
79venablespe****************61C9143952553
80wyopea*********61C8758651886
81bugm******60C7666831854
82kingp********60C8760551095
83turne*********60C8954833832
84vertexpe*************60C8454651890
85waltham************60C8953803043
86chemica************60C8159634547
87caroli**********60C8954731870
88pestde*********60C9427802592
89bugma*********60C8155882648
90bugc*****60C7953852660
91batz*******60C9217833395
92az-e******59D8452881852
93termin**********59D8445783356
94secure*********59D7934802693
95bullseyep**************59D8757651083
96critter***********59D9152851752
97kindp*******59D8453802550
98envio********59D9436952648
991stchoicep****************59D9716852590
100caex*****58D7653832652
101integrity-*****************58D8656752840
102kilaue*********58D7549851080
103gunte*********58D8737784051
104wichitape**************58D6262752667
105kentuc**********58D7953782653
106northmsp**************58D7966701855
107callw*********58D9240853045
108tmpest***********58D7954853333
109arrowexte***************58D928853395
110800ki*********58D7944701890
111allamerica****************58D8944852550
112southernp**************58D8451751075
113envirot*************58D9249551096
114pettipe*************58D8753782548
115mrdp*******57D6068652566
116actionter***************57D9239903035
117axiom********57D8639853343
118ctpe******57D8919952670
119bestpest**************57D7969701840
120bowman***********57D6256901069
121griffi*********57D940903393
122midwes**********57D7963701062
123stevespe*************57D940754395
124point*********57D8651651870
125cadpest***********57D8154553070
126horizonp**************57D8241731094
127bugma*******57D8940753055
128pest*******57D8955803322
129arrowext**************57D970853395
130quest********57D8757801050
131greenpes**************57D7970551070
132paragon***********57D7946803344
133theelimina******************57D7656882537
134greencity***************57D8455801843
135americanpe******************56D8456601867
136peskiesp**************56D8756561075
137smith*********56D8450601082
138brodybroth******************56D845455886
139stopth**********56D8161553050
140mainebedbug*******************56D796785259
141ecologic**************56D8441701878
142bugma*********56D8944801062
143midwes*********56D7652782646
144delseape*************56D8455781843
145prosafes*************56D8540383890
146preventi**************56D8959901021
147cityte*********55D8410852591
148envir*********55D7462552559
149ctpo******55D8945803323
150greenpest****************55D8450851044
151northfulto******************55D9227851862
152aptivepe*************55D8747651070
153allamer************55D8444601090
154bugsho*********55D8640652567
155midwestex***************55D9246553056
156moder*********55D8935903323
157dialonep**************55D8157651855
158safetyf***********55D7748601090
159hoffmanex***************55D8751754410
160gscpestm*************55D8757681049
161clark*********55D6952632075
162goall********55D7952651073
163activpes**************55D840903389
164hughes-ex***************54D6951731864
165gpc*****54D5758611094
166callame*************54D8455781829
167maxpes*********54D8254731053
168pitbullp**************54D8458751038
169coope*********54D7643802550
170bohlma*********54D6763481090
171superiorpe*****************54D8456702528
172uspe******54D8444651072
173callno***********54D8446753329
174independen******************54D8430601897
175elitepe************54D6361601078
176mosqui*********53D8752553038
177advant**********53D6957651067
178mccart**********53D8915853058
179clark********53D8437784024
180mymantisp**************53D6655701856
181prairiep**************53D8161751031
182ovoco*********53D9423681873
183bugs******53D8660581838
184thepestd**************52D7740853022
185coloradope****************52D7233681090
186georgi**********52D7354601069
187pthl*******52D8458401863
188peachtree***************52D8642832520
189opcp*******52D7464551847
190wheatlandp*****************52D7666501058
191cooperpes**************52D8141601079
192hawkeyeex***************52D8154731825
193superiorp**************52D6950852526
194bugd*******52D9435681848
195ohiop*******52D8744551072
196goodea***********52D8158751817
197lincolnp**************52D7953851025
198virginiape****************52D7139781862
199eaglep***********51D9240602047
200eaglepes**************51D7457601053
201envirocar****************51D6669601830
202ctpests************51D6956851820
203pestcontrol*******************51D8941631057
204sandwi**********51D7638681073
205xter*******51D7943782625
206rosepes************51D929731882
207gofreedom***************51D7159731038
208franklinp****************51D970731891
209bugman**********51D8443801825
210mainesbestch**********************51D6151752839
211bugof********51D7462501850
212standa**********51D893275439
213axcaro*********51D9448602524
214strykerp**************51D9444601837
215winfie**********51D5463631063
216cycreekp**************51D9456651813
217usapes***********51D7953631047
218bestpest*************51D8922782544
219rosepest*************50D7629801856
220killingsworth***********************50D7930751063
221perma*********50D7169681019
222greniersp**************50D5758551075
223environ************50D7433804812
224hopperenvir********************49F8944551046
225nocopw***********49F7448681047
226brasuresp**************49F6244751844
227wester*********49F890853843
228pestmanage****************49F7458681026
229gogreenp**************49F8415701080
230louisiana***************49F7946501067
231mainepes**************49F7942651050
232highcountry*******************49F8430651064
233pestte*********49F7644701047
234alabamapr**************48F920903039
235rogue********48F8928551564
236alaska***********48F7433751051
237allexter**************48F890751090
238burtspe*************48F5751501080
239cyclon*********48F6834503063
240enviropes**************48F6732651078
241greenva************48F6956501057
242adamspe*************48F894250856
243starkext**************48F7022681083
244montanape***************48F7143551064
245horizonp**************48F8625752527
246guidetoso***************48F7142681052
247action**********48F7742731829
248theeli***********48F8131631065
249arkans**********47F4956601850
250curryspe*************47F8149681017
251calpest***********47F5752651840
252progua**********47F7117833335
253snowballp**************47F6955552520
254pestma***********47F890851856
255jantechp**************47F8240552039
256masterspe****************47F7624651070
257wil-*******47F863578263
258heartl***********46F5258601836
259eaglepest***************46F8440701813
260mope******46F6735681054
261bugmasterp****************46F7457551814
262vikin*********46F8913781840
263nycexte*************46F8911901826
264guarantee****************46F4957731033
265kwikk*******46F940832636
266saber********46F6137681058
267deanspes**************46F7141401078
268precis***********46F754050070
269arrowext**************45F750801083
270centralarka********************45F6437501071
271stanle*********45F7132601845
272abrakadabr******************45F820762655
273campbellpe****************45F745565021
274magnol**********45F7623681054
275inse******45F891701861
276larryspe*************45F6638551063
277apexpes************45F7946631812
278sures*********45F697330043
279sasquatch***************45F818903315
280dodso*********45F844370109
281beingb*********45F8234501053
282affordablepe********************44F7146551035
283blackdiamo*****************44F862960842
284ransf*********44F892801839
285completeg****************44F6940731027
286emco******44F7938551039
287pest*******44F7940501042
288orkinpu************44F744640855
289strategiceco********************43F6637401071
290romarpe*************43F7934601029
291guardia************43F7920681047
292wasatchb*************43F6643501050
293azpe******42F890852515
294vexco********42F4739581063
295maryla**********42F4448601046
296en.info***********42F7422601048
297killbu**********41F7938551020
298nvbu******41F725501088
299presp*******41F7423731814
300agri*******41F700801848
301opcn*****41F645330057
302egfpest***********41F4057651817
303spragu*********40F7926581029
304reddpest*************40F6939551026
305mipe******40F5046431054
306economyex***************40F81085259
307pestb*********40F840801037
308wyop*******40F7136501035
309locations***************39F6928411843
310fenixpe*************39F840601841
311districteli********************39F6733552511
312pest******38F870681032
313proactivep*****************38F8425501020
314bluesk*********37F940601817
315orki*****36F740401567
316statew***********36F640581065
317agri.********35F590601853
318wiscon***********35F4031482036
319abcpest***********34F5536481019
320pestc*********34F640601050
321plunk********34F771750156
322targetpe*************33F610751025
323anderso***********33F590501061
324apexp********30F740501023
325truly*********17F351915018

Frequently Asked Questions

What is the average AISO score for pest control websites?

The average AISO score for pest control websites is 54 out of 100. This is based on a scan of 325 sites in the home services industry. The score combines five dimensions: SEO (81), readability (42), engagement (72), AEO (21), and WCAG accessibility (56).

How do pest control websites perform on accessibility?

The average WCAG score is 56 out of 100. Many pest control websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are pest control websites ready for AI search engines?

Not yet. The average AEO score is 21 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 12% of pest control sites have no schema markup at all.

What is the biggest weakness for pest control websites?

The weakest dimension is AEO, with an average score of just 21. This represents the area where pest control websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Pest Control Website Score?

The average pest control website scores 54/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Pest Control Website Audit Report - AISO Studio | AISO Studio