A
AISO Studio

Is your pharmacy / biotech website keeping up? Here's what the data shows.

Pharmacy / Biotech Website Audit Report

We scanned 309 pharmacy / biotech websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 309 sites · Scan date: March 14, 2026

Overview

The pharmacy / biotech industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 309 sites is just 46 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for pharmacy / biotech sites is SEO, with an average of 65. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 46, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 58% of pharmacy / biotech websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

46

AISO Score

65

SEO

35

Readability

60

Engagement

13

AEO

65

WCAG

Key Findings

58%

Score Below 50

More than half of sites in this vertical are underperforming.

62%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

22%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most pharmacy / biotech websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 309 pharmacy / biotech websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 46 means the typical pharmacy / biotech website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 62% of sites lack schema markup. 22% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The pharmacy / biotech industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 309 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
27
30-39
46
40-49
105
50-59
108
60-69
22
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
22 (7%)
D
108 (35%)
F
179 (58%)

Dimension Breakdown

Average scores across all 309 pharmacy / biotech websites for each scoring dimension.

SEO
65
Readability
35
Engagement
60
AEO
13
WCAG
65

Full Results

The table below lists all 309 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the pharmacy / biotech space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1uchea*******69C10056853081
2stockwell**************68C9568753075
3firstcare**************68C7265734591
4ukhealt*************67C92481002677
5kirksvil**************67C7263734591
6rockvi*********65C7268554591
7bismarck.m*****************65C7261634591
8mercy*******64C9254801092
9bcbs******64C80518518100
10heritageph*****************64C7758554591
11mathews************64C7265554591
12whitman***********64C9241802593
13palmetto**************63C7455684580
14rapidcity.******************63C7260554591
15iuhea*******62C8743851891
16uofmheal*************62C7957854342
17villag***********61C7258801091
18presc*********60C9247901068
19inspi********60C7757801082
20wexnerme*************60C9133903556
21metroh*********60C7751753564
22healthc************60C7748683582
23coronavir***************59D70418018100
24kansashe**************59D92476010100
25thrift**********59D6757801091
26halpern************59D7562701083
27gibsonsp*************59D7954552590
28mas*****58D84406318100
29delta*******58D6759731090
30uwmed*********58D8749851064
31saveway************57D8442881856
32conco********57D6751751091
33medici**********57D8034851090
34savage*********57D7954801067
35roguecomm***************57D8734701892
36lewis********57D7967701056
37walgr********56D72396518100
38smithfami**************56D7551701083
39pharmac***********56D7734901083
40butle********56D6256751082
41coastalphar*******************56D8141801866
42guysph**********56D8935651093
43cheshi*********56D8735681092
44ohs*****56D6259651883
45curtisp***********56D7442751879
46rxpar********56D8944631871
47vilasp***********56D8750552569
48vtfam*********56D6545652591
49hometo**********56D6251751090
50freedomp*************56D6761601090
51communi************56D8455732541
52communi*************56D6556651090
53whalet*********55D6254751083
54conyers************55D6748751083
55cares*********55D6258601091
56freedo*********55D7543701090
57remed*********55D7446651091
58brownh*********55D8226801881
59healt********55D6533832579
60pharmac************55D7032851092
61lindsey*************55D7055601089
62uvmhe********55D75278010100
63sierrap************55D6746801083
64pharmsou**************54D7760601067
65mywate***********54D7243701083
66expres*********54D6745681089
67blakep***********54D7241751083
68laytonfam***************54D6252651091
69spruc*********54D6760501091
70fairv*******54D7035831085
71martysp***********54D82257310100
72pharm*******54D9248801039
73linco*********54D5753681091
74dakotadr*************54D6260551091
75ssmhe********54D8743731852
76bcbs******53D6049681088
77myhart**********53D6733851083
78mancheste***************53D6249651091
79gbp.ge*********53D77346110100
80spalitto*************53D5743681890
81kansasp***********53D7452801050
82mycent*********53D6252651083
83towndru*************53D5948801073
84gateway************53D8644731052
85prosperit***************53D9222552590
86uvahe********53D67454818100
87palacep*************53D6953801053
88provi*********52D7152501082
89freide**********52D6251551091
90trustph************52D7950601067
91mymedica*************52D8652551058
92northernl**************52D6450651078
93umm*****52D77375110100
94hometow*************52D7949601857
95pharma**********52D7241581090
96henry********52D7432751868
97unionph************52D8247601067
98mattsloc**************52D8941702532
99healthp***********52D8242751840
100dcheal*********52D5256751070
101advent**********51D7928631092
102pharmac*************51D6242651090
103long*****51D7247631067
104medicinesh******************51D6740581091
105hume******51D7958651035
106save-mo************51D7949501075
107boudreaux****************51D6948801050
108laurelp***********51D6241651091
109guidepoin***************51D5946681080
110healthso**************51D8644701044
111medic*******51D6452801050
112pinegrov*************51D6948801050
113hawtho*********51D7243601077
114dakotap***********51D5264601070
115macsph**********51D8754651033
116martinsbu**************51D5744651091
117wwh-ph**********51D6759651050
118pvh*****51D7261751029
119dupontcir***************51D6947681756
120timesphar**************50D6247601077
121cherryva**************50D5953581073
122parkpha***********50D6445801050
123nathans************50D5944651080
124pharmacy**************50D5243651880
125setze*******50D6241581091
126northtow*************50D7744601067
127healthcen***************50D6044581092
128mount*********50D5264531071
129cocp******50D7939751047
130dunlo*******50D7448601060
131heritage**************49F5732681090
132sitkaph************49F5052501090
133hanco********49F7750601050
134americas*************49F6945501080
135flspecial**************49F6443681857
136uih*****49F7530701858
137bcbs******49F6945431091
138healthcen***************49F5746501091
139nebras*********49F8126731857
140omahaphar***************49F7946481064
141colonia*************49F6937501090
142sugarriv**************49F6236581090
143southside****************49F6946701050
144myspringf****************49F7433501880
145tarrytow*************49F7928752544
146richfieldco*******************49F6242501091
147heartl**********48F7944651038
148dons******48F7163501041
149rockymountain**********************48F6440551078
150bandysp***********48F6649501067
151healthcar***************48F6542551078
152highland**************48F7432901823
153thedoo***********48F6234601085
154ellioth***********48F6741801043
155bellevil**************48F6638751055
156madis********48F5952501073
157andhe********48F8112731083
158commun***********48F8144631829
159asthe*******48F8227581073
160millsfami**************48F5740651077
161pharma***********48F8131751050
162lexing*********48F7639551064
163sear******47F7923751056
164dpo.co**********47F6538010100
165well*******47F8426731839
166hich*****47F5721731091
167kohalp***********47F6149501860
168greatri*************47F7429581864
169maineh*********47F778701092
170south*********47F7916601089
171montanafam*****************47F6419751080
172nemh*****47F6930701067
173nevadahea**************47F6241801044
174silvers************47F5740501091
175hennp********47F5739501091
176spart*******47F6943801822
177highlan*************47F5531502590
178publicph**************47F7746601042
179northfie**************47F6237501880
180summitphar****************46F812250092
181salmonpha**************46F7451451546
182myallie*************46F6739481073
183mhpdo********46F635555055
184missou***********46F7436681835
185superio*************46F6634501080
186familyp*************46F8223601067
187children*************46F7418552573
188hershey************46F8452551021
189familyphar****************46F5945501073
190wvheal***********46F5949601054
191forwardp*************46F890831067
192akfamil*************45F5449681041
193souther*************45F5551531060
194valorco*************45F7935651038
195stluke***********45F7630502057
196patientca***************45F5936581073
197muhea*******45F7927651050
198nodakp***********45F6526631863
199pharmac***********45F6011751090
200polemount***************45F7641751015
201homewoo*************44F5944501060
202eafh*****44F8417651055
203porta********44F5224651875
204wncc******44F6451601525
205pharma**********44F6451601027
206pharm*********44F7127601063
207smart-h***********44F7433551055
208aurorah*************44F7023501080
209haya*******44F6935601052
210potters***********43F8130651817
211pharma*********43F620731090
212prescripti*****************43F5044681042
213georges************43F6036501069
214michi*******43F840701065
215coventr*************43F7142501041
216wvumed*********43F7917631055
217insid*******43F8205010100
218sanrafae*************43F5952501832
219allcare************42F6418651067
220cfh*****42F740701075
221idfpr.i***********42F740801064
222unm*****42F6227501070
223bigel********42F6919581064
224stokesp*************42F6657501019
225alabamapu**************41F4096018100
226isu****41F7210851031
227oklah*******41F620651092
228codyregi**************41F5931501064
229pharma*********40F602611088
230pharma*********40F4441501062
231lip*****40F5942501040
232commun*********40F4941601037
233nmh*****40F7911551055
234caresout**************40F5938581031
235thesisp***********40F8613503516
236beaco*******39F4733531056
237mydss*******39F600561092
238josephs************39F6042651013
239providers.h********************39F5205810100
240universi**************39F6643501018
241aspire***********38F743731825
242rwjb*****38F791470184
243ndfamily**************38F4651551023
244papharmac***************38F6113501070
245eastalab*************37F6910451062
246pricescor***************37F5829581029
247iowaspeci****************37F6418551046
248billing***********37F720701831
249northe*********37F620501082
250hermit***********37F820601041
251web.s*******37F640531075
252alivia**********37F646551067
253samalexand****************36F6925551017
254cvs****36F790601040
255pharma***********36F503501090
256mygn*****35F750601043
257thephar*************35F760501055
258hawaiipac**************35F557701043
259maryvill*************35F490751056
260pharma*********35F5228501038
261atrius**********35F620481075
262gibbsp***********35F630501070
263intermount*****************35F674331080
264mayoc*********34F690502042
265appalachian******************34F6113581033
266wellcare.h******************34F3514601064
267firstp***********34F576583320
268colorad*************33F490661050
269guardia*************33F626681026
270illinoi***********33F490661050
271indiana************33F490661050
272parkwes*************33F5912501038
273local.phar****************32F520281090
274forestp*************32F66053052
275mbp.******32F573731021
276millsph************31F473245820
277rxli******31F79065104
278local.pha***************31F470281090
279local.pharm******************31F470281090
280mycapita*************30F2731531028
281bop.******30F470351077
282pharmacy.***************29F520180100
283mn.***29F127215040
284pharmacyfi****************26F510501027
285texasp***********26F460651012
286sas.ar**********25F1550151520
287iid.i*******25F1553151520
288labl******25F1542281520
289sistersvi***************25F52040043
290peba*******23F1544151520
291files.**********22F1538151520
292patriu***********22F1538151520
293nhcadva*************22F1541151520
294lv.phar***********22F30303609
295wymed*********22F1539151520
296psw*****22F370531015
297akle*****21F1534151520
298kingso*********21F22510089
299citym*********21F22510089
300massad***********21F1537151520
301centralp**************21F1535151520
302redrockho**************21F302351036
303krog******20F22010089
304fredm********20F22010089
305smithsfo*************20F22010089
306ralp******20F22010089
307harris**********20F22010089
308oreg******20F1533151520
309pennme**********11F0300020

Frequently Asked Questions

What is the average AISO score for pharmacy / biotech websites?

The average AISO score for pharmacy / biotech websites is 46 out of 100. This is based on a scan of 309 sites in the healthcare industry. The score combines five dimensions: SEO (65), readability (35), engagement (60), AEO (13), and WCAG accessibility (65).

How do pharmacy / biotech websites perform on accessibility?

The average WCAG score is 65 out of 100. Many pharmacy / biotech websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are pharmacy / biotech websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 62% of pharmacy / biotech sites have no schema markup at all.

What is the biggest weakness for pharmacy / biotech websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where pharmacy / biotech websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Pharmacy / Biotech Website Score?

The average pharmacy / biotech website scores 46/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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