A
AISO Studio

Is your photography / videography website keeping up? Here's what the data shows.

Photography / Videography Website Audit Report

We scanned 365 photography / videography websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Entertainment & Media · Sample size: 365 sites · Scan date: March 14, 2026

Overview

The photography / videography industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 365 sites is just 40 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for photography / videography sites is SEO, with an average of 66. The weakest area is AEO, at just 10. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 40, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 81% of photography / videography websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

40

AISO Score

66

SEO

34

Readability

50

Engagement

10

AEO

43

WCAG

Key Findings

81%

Score Below 50

More than half of sites in this vertical are underperforming.

36%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

11%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most photography / videography websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 365 photography / videography websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 40 means the typical photography / videography website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 10 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 36% of sites lack schema markup. 11% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The photography / videography industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 365 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
7
20-29
59
30-39
93
40-49
136
50-59
62
60-69
8
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
8 (2%)
D
62 (17%)
F
295 (81%)

Dimension Breakdown

Average scores across all 365 photography / videography websites for each scoring dimension.

SEO
66
Readability
34
Engagement
50
AEO
10
WCAG
43

Full Results

The table below lists all 365 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the photography / videography space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1davezer************63C8964753845
2bostonst**************62C8153901873
3mistud***********62C8460903631
4thestudi**************61C9162782544
5studi*********61C6461903356
6giggs*******60C8658804523
7addiso**********60C82596010100
8thestud************60C8260551894
9pacifi*********59D8448553086
10tagve*******59D9251805010
11wayman**********59D9254751065
12rvres*********58D7170651567
13studios***********58D7963902526
14studio*********58D7764851837
15shannona*************58D7668453367
16ellagagi**************58D8461702547
17studio8***********58D8651751073
18heads*********58D7756751080
19studiom*************57D8901002691
20photosn************57D8955732541
21joyphotostu********************57D7465802530
22northl**********57D7962654522
23cheetahde**************57D8450601880
24cbstud*********56D7963852618
25thestud*************56D8661552550
26nestpho************56D8743601089
27soultreepho******************56D6767551873
28the06s*********56D8952533350
29idahoima*************55D8951731841
30lovelypic**************55D7667801824
31atyo******55D7458801050
32blkstr***********54D7664551855
33littlesp**************54D7450681071
34photoso***********54D8167701824
35lovestu***********54D8937901834
36vuenas**********54D666865864
37photofus*************53D8446751840
38unlmtd**********53D8747702533
39lockhou*************53D7167502056
40urbanst***********53D6958881826
41jamesmahe****************53D8943781838
42fromthe************52D8748703016
43filmga***********52D845485251
44millyar************52D7149651860
45laurencher*****************52D6667581053
46makley**********52D5462581867
47thephot************52D8223653369
48studio***********51D5455601080
49crystaltse*****************51D6457501773
50fricke**********51D6767351080
51studio7*************51D7360602527
52commonsp**************51D6562431080
53madstudios*****************51D765775286
54lionhea*************51D776530091
55newwa*********51D7139701864
56oregonst*************51D8429551882
57northernlig******************51D8653481654
58ashleycre***************51D7161631835
59visions***********50D6457351090
60the8thst**************50D5465652533
61aleccasyncl******************50D7454701528
62lightbox*************50D745833880
63melissabri******************50D8233801050
64zur*****50D6152751054
65laceandl*************50D7437601669
66hollan***********50D7247611067
67westlig*************50D7140651069
68noire*******50D6466631040
69vacreativ***************50D6252702638
70proph*********50D7644731050
71studio***********49F647440062
72petalpi************49F7729501882
73jessical*************49F766658830
74studio220***************49F6256851815
75bohemian**************49F6247551080
76canvascre**************49F6959551047
77thefifth*************49F8435851818
78paigenic*************49F7451651831
79thewinds**************48F694955860
80fdphot***********48F8224801050
81ctphotogr**************48F597530867
82thegen***********48F745953050
83mypixel*************48F5946802525
84revela**********48F746260254
85theadp**********48F8443651035
86yorks*********48F6771502512
87dands*********48F860752571
88studion************48F7208510100
89codstu*********48F715630090
90kenmar**********48F7920751067
91senecacr**************48F7433552557
92facetof*************48F5936751067
93blueberryh******************47F716640054
94bentonvi**************47F766038062
95denverpho****************47F666350844
96colest***********47F6441552555
97jcppor**********47F8324652545
98udsph*******47F8919801040
99focusph*************47F840801080
100leahslen*************47F794683105
101lukepri*************47F6461551038
102country*************47F6241501080
103photogr************47F8414801844
104nhphoto***********47F6740401089
105creative**************47F664960855
106pinkowlp**************47F5961481055
107rivetedp**************47F7151681029
108theloft*************47F795038073
109timrayph*************47F8116751067
110jacksonholep*********************47F674838092
111heartsdes***************46F7961551016
112thevanityp*****************46F645353064
113luxurypo*************46F7149552622
114forevergr**************46F6459601028
115kansascityp********************46F6936481079
116selfiest*************46F546355846
117masc******46F8634601833
118lestud*********46F9137501833
119shootingb***************46F625540078
120ndwedding**************46F6039431090
121scottvop**************46F8627602333
122thetxs*********46F666748833
123goldengo**************46F6435501080
124tssphot***********46F6652651029
125melissabader*********************46F59305010100
126thestud***********45F566936063
127studios***********45F7262551013
128wonderlandph********************45F526148855
129bymuse***********45F4941551867
130sandpoin*************45F5444801822
131mercystr*************45F5952501055
132thelitt************45F864555037
133timessquar****************45F762475060
134millstreetp********************45F6746431065
135frank*********45F6146681828
136akronpho*************45F6644501058
137maggieswee*****************45F8244631021
138johnny**********45F496825086
139lemondr*************45F565050867
140thelofts*************45F6237801036
141waybright***************45F7922601067
142jamesstoke****************45F710801082
143thompsonpo****************45F6961402518
144hawaiianli*****************44F4935631075
145finear**********44F5231501092
146jwpst********44F646355184
147theportra**************44F6144351078
148thedar***********44F547445035
149theconc************44F7135501060
150newimag***********44F7221651063
151albrigh***********44F6240501850
152sdlcreat**************44F7627681829
153lbstudios***************43F5947651028
154hnlst*********43F663475039
155bkrose**********43F714263040
156bookvis*************43F6632501064
157rockhi***********43F6447251867
158soo*****43F84496507
159thesel***********43F615150054
160imagear************43F4952601043
161thefoun************43F6652501818
162bechang************43F5456501043
163willowro*************43F5751581032
164target**********43F7447631014
165smashstu*************43F674243071
166wmains*********43F645730067
167theoak***********43F5254501044
168studiob*************43F813235867
169sunrise************42F6236601046
170aspho*********42F7738651011
171milestone***************42F7247501027
172studio***********42F5960581013
173immortalv***************42F864845028
174mbskys*********42F5964501016
175moderns*************42F634548058
176dcbaco***********42F74545587
177forres**********42F6257501022
178theligh***********42F575240064
179epigra***********41F790501090
180toneh*********41F664435067
181cedarandfa****************41F634936850
182studiokdes******************41F5867451013
183studi*******41F745130050
184vividphoto****************41F6130651041
185broducti*************41F764735047
186yourdai*************41F713738064
187picperf***********41F5051551032
188roseands*************41F6940351546
189theape***********41F5851501029
190sagestu***********41F6456501013
191imagine*************41F4969351033
192studio3***********41F6238501836
193fotomat*************41F6642501035
194studioo************40F5729431073
195somewher*************40F544660040
196mainephoto****************40F4946531827
197coyles**********40F6148601010
198sammier***********40F5949501023
199brasstacksp********************40F645930041
200ldstu*********40F644140062
201blueros************40F6450281050
202lighthousec******************40F742930080
203studio-*************40F7119501058
204rebeccakay*****************40F940651829
205saywoof***********40F740751055
206fallss*********40F843535050
207ironsidep**************39F643335862
208the-stud**************39F731940078
209the-lof***********39F743648040
210bruckners***************39F614558023
211brainerdp**************39F5253402023
212orendor*************39F6242581016
213perryma************39F673025086
214kicktur***********39F693530069
215studio2np**************39F6711351090
216thestu*********39F4963401814
217elliott************39F564938050
218iamcrea*************39F3745281086
219akela*********38F448223029
220maqst*********38F5426601043
221jclare***********38F4943481036
222studioup**************38F5944501022
223studi********38F783635041
224mainlig************38F515730050
225barclel***********38F4951481024
226imagep**********38F5643401043
227creativec***************38F642345070
228marblest**************38F6613501064
229dayligh***********38F711360054
230stabor***********38F684548021
231thecreative******************38F840651040
232hedgecock***************38F6430501038
233angielansd*****************37F74045878
234expressi*************37F761343067
235willowgr**************37F81055067
236maine*******37F5638601013
237kensingto***************37F790653312
238hudsonri**************37F5650351028
239hopelig************37F7219381545
240tumblesto****************37F790701822
241riverv*********37F6812501054
242asthet**********36F5440501021
243franklinp****************36F7619501029
244bookwit*************36F7714331550
245pixci*********36F512555060
246idahopho*************36F690801026
247richard*************36F764030035
248greentanger******************36F545630033
249thestudio****************36F664035038
250marklawrenc******************36F3243631025
251johnbor*************36F4240451042
252maddiep***********36F722960015
253dcstudi***********36F573338056
254loveala*************35F4231581036
255fatestudi***************35F562055050
256studioagel******************35F91065183
257thestu**********35F770551538
258jordanph*************35F4925601035
259robertsp**************35F720351075
260robinsnestp********************35F5617351067
261thephot***********35F3943601013
262blackandl**************35F6920551019
263rlph*******35F641045069
264studiot*************34F74740063
265citysta*************34F620681038
266illini**********34F4750301025
267thetiff*************34F5438451020
268bartlesv**************34F5710631035
269saratouche****************34F692040045
270vcph*******34F690751021
271jholdti************34F3530281080
272smithpho*************34F74035080
273homestu***********33F77930065
274sugarhill***************33F81035857
275studi*********33F660701023
276hauteth***********33F494315060
277houseo**********33F4745351514
278highlight**************33F73055841
279thestu*********33F7024281531
280greenbr************33F5431501015
281durons*********32F64048062
282evermoreplace.************************32F652145033
283artofbi***********32F660351063
284brookeelisa*******************32F756501518
285grayscal**************32F641218086
286theluxega***************32F5225601011
287theloft*************32F5711501038
288elan-s*********32F642550108
289foxand**********32F67040502
290loveands**************32F770462316
291sipnde*********32F81058029
292modernli*************31F600501044
293hullpo***********31F475515033
294mikewinl**************31F661460100
295darkhorseph********************30F512138043
296papercity***************30F662930025
297jrhode***********30F75055813
298copperand**************30F722735013
299caston**********30F696501015
300saltmed*************29F640211660
301821.******29F475415022
302theyardstudio**********************29F503520040
303flaxst*********29F610351054
304yellowthe***************29F59055038
305nilesco*************29F62023077
306melody***********29F72045236
307oconnorpho******************29F542150108
308birdiec***********28F670401029
309sunrise*************28F423320050
310themain************28F54030867
311formaph*************28F602630107
312theomah***********28F471835050
313leannajoy***************28F6516251519
314ourlega*************28F670351529
315goldandg*************27F57025073
316ivorytre**************27F77035028
317smithstudi*****************27F75041813
318imprinted***************27F72035235
319dreamart*************26F15678033
320athenaph*************26F15678033
321studio187***************26F471425057
322thestu*********25F49015082
323karentrav**************25F67638019
324parlor-***********25F62025050
325carriep***********25F72120833
326kindred.ki*****************25F70015842
327atelier***********25F72020046
328bellafo*************25F74030029
329radiantstu*****************25F75035021
330eaton*********25F77030025
331kindl********24F651023023
332dores*********24F222853103
333littlesun**************24F67420038
334legacys************24F57045022
335whitespac***************24F62045017
336creelav*************24F75035013
337ampersan*************23F670201518
338brights************23F403415025
339studi*********23F2519251042
340thestudi**************23F49615060
341juniper***********23F70025029
342thestud*************23F601815025
343andreammar******************23F70030017
344foto*******23F74028018
345jmikael***********22F54030032
346fusionedg****************22F323525012
347sixpenc***********22F72030012
348petitsoc*************21F50030825
349toddni*********21F56018043
350lvpst*********21F65025810
351threetw*************21F60020036
352kairospho***************21F5714007
353mmgsp********21F29736043
354mstud*********21F6004008
355dragonph*************21F65015033
356birchwo************21F62025025
357photogeni****************20F62020023
358studioo***********20F55815813
359emilyquigl*****************19F50030810
360studio5***********19F39040105
361thejuni***********19F6702507
362elite********18F372615010
363lifelongpho******************17F45025020
364studio***********17F52015024
365movingmoun****************17F5092007

Frequently Asked Questions

What is the average AISO score for photography / videography websites?

The average AISO score for photography / videography websites is 40 out of 100. This is based on a scan of 365 sites in the entertainment & media industry. The score combines five dimensions: SEO (66), readability (34), engagement (50), AEO (10), and WCAG accessibility (43).

How do photography / videography websites perform on accessibility?

The average WCAG score is 43 out of 100. Many photography / videography websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are photography / videography websites ready for AI search engines?

Not yet. The average AEO score is 10 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 36% of photography / videography sites have no schema markup at all.

What is the biggest weakness for photography / videography websites?

The weakest dimension is AEO, with an average score of just 10. This represents the area where photography / videography websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Photography / Videography Website Score?

The average photography / videography website scores 40/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Photography / Videography Website Audit Report - AISO Studio | AISO Studio