A
AISO Studio

Is your physical therapy / rehab website keeping up? Here's what the data shows.

Physical Therapy / Rehab Website Audit Report

We scanned 388 physical therapy / rehab websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 388 sites · Scan date: March 14, 2026

Overview

The physical therapy / rehab industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 388 sites is just 47 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for physical therapy / rehab sites is SEO, with an average of 76. The weakest area is AEO, at just 16. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 47, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 61% of physical therapy / rehab websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

47

AISO Score

76

SEO

26

Readability

67

Engagement

16

AEO

55

WCAG

Key Findings

61%

Score Below 50

More than half of sites in this vertical are underperforming.

28%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

13%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most physical therapy / rehab websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 388 physical therapy / rehab websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 47 means the typical physical therapy / rehab website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 16 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 28% of sites lack schema markup. 13% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The physical therapy / rehab industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 388 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
5
30-39
72
40-49
160
50-59
125
60-69
24
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
24 (6%)
D
125 (32%)
F
238 (61%)

Dimension Breakdown

Average scores across all 388 physical therapy / rehab websites for each scoring dimension.

SEO
76
Readability
26
Engagement
67
AEO
16
WCAG
55

Full Results

The table below lists all 388 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the physical therapy / rehab space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1caroli*********72B10049904683
2ochs*******69C10054803090
3mtip*****68C97498026100
4physicalt**************66C8937904382
5northl*********66C8744834878
6integ*********65C8462801786
7njcp*****65C9141783397
8mypremi*************64C8962751880
9oregon*********64C8642853385
10currentphy****************63C8761602588
11prothe**********63C8961753356
12prairi***********62C9251553389
13copc*****62C7763831872
14rocky*********61C8645954135
15advent**********61C8242703092
16pick******61C7255933550
17kansashe**************61C8927733892
18trinityhe****************61C9735851879
19healthp***********61C8746682590
20optimum*************61C7953802575
21visit*******60C8435802590
22empowe***********60C9139752678
23aptl*****60C9253631882
24iuhea*******60C9232732591
25orthov***********60C8952801867
26lapt*****59D7460952833
27rptu*******59D8737805830
28ortho********58D9440701875
29baptis***********58D8732753371
30bayst*********58D8158651871
31ptofth*********58D8620803388
32wasatchphy****************58D8951852533
33therap***********58D92356018100
34northbo***********57D8957702635
35my.cleve**************57D8530851089
36precision-******************57D8955732638
37advancedc**************57D970854577
38christu***********57D9137601893
39capito*********57D894890389
40resul********56D970852597
41frankfor*************56D9215901095
42beatphysi**************56D8454701857
43ndbi*****56D67318318100
44ohs*****56D7034852086
45founda***********56D8148833328
46prophysica******************56D86411003313
47musch*********56D7932833458
48uvmhe********56D8522851887
49froed********56D9420801883
50phytcol***********56D9230652581
51spoon********55D8935752658
52millenniu**************55D8135801077
53inspire***********55D7651561089
54riverp***********55D970853380
55dukeh*********55D89128510100
56healthc************55D8250632557
57nvr*****55D7148801074
58orthop.w*************55D7444651092
59marshfi*************55D7927852667
60p4physic*************54D7466711835
61uamsh*********54D8435551892
62spectrumphy******************54D5952833338
63ivyre*******54D8435833332
64foundat************54D864575067
65ervi*******54D9230803337
66healt*********54D67456010100
67bmc****54D8153551075
68gfcli*******54D8630731873
69summerli*************54D92206810100
70nashu*******54D6951601877
71exchangephys********************54D979851089
72therapysol*****************54D8434731867
73brownh*********54D7026801894
74bhos*****54D7955751052
75theemp*********54D9433803328
76stepu********54D8447801840
77greenm**********54D8755703317
78pointn**********53D7950851036
79strengtht****************53D7650601864
80prnp*****53D8444731847
81isu****53D77277010100
82wrigh*******53D8763651031
83ldh.******53D6240751090
84conciergep******************53D7246851846
85lop*****53D5255652570
86excelt**********53D7451551870
87heine*******53D8936753328
88health.***********53D7729661892
89myadva***********53D8134902041
90uwmed*********53D8135851059
91axisp********53D8640781057
92smartsp***********53D8910801888
93rehabp***********52D970682594
94sear******52D7633751075
95rocky*********52D8634802538
96ptsm*****52D8143652644
97eaglephys***************52D8457652518
98iowao********52D8232552575
99imovephys***************52D9430601077
100dignit***********52D7129751092
101hampt********52D8442752629
102atlantico***************52D8226731871
103renewwe***********52D8744702528
104connec***********52D9222601092
105carrel***********52D7935751071
106svm*****52D7920751092
107mobil*********52D7645801838
108ptcw******52D6051801063
109aspenphysi****************52D7740581089
110virginiasp******************52D9424901836
111dcactiv***********52D8144751050
112wb9.472.m**************52D7728801080
113accela**********51D7036631089
114locatio************51D7734731069
115apta*****51D970801093
116phoenixphy****************51D7640901040
117azop*****51D746268344
118fyzi*******51D5462601073
119spin*******51D899751092
120cyclonehe****************51D7231731871
121bodyworxph*****************51D6967681819
122muhea*******51D8225851750
123advoca**********51D7955702516
124libert*********51D8140852614
125courcie***********51D8748701035
126wexnerme*************51D9414782556
127toa****51D9131851827
128northwester******************51D7450901024
129therap**********50D6759702615
130mchphysi**************50D8946751022
131uchea*******50D8725651076
132atlas********50D7637801840
133denver**********50D7428801071
134coraphysi**************50D7729502091
135totalth***********50D920831875
136stayfitphy****************50D5559501080
137ecomm*********50D7725631092
138uih*****50D878701885
139kcreh********50D6940502080
140ukhealt*************50D7733682056
141missou***********50D6743501092
142eleme********50D8943801025
143nesp*******50D8424701073
144suare*******50D653983475
145dakotaphy****************50D7452503038
146uncmedi*************50D6733681082
147tntherapy**************50D8231601077
148hcavir*********50D9756010100
149anderso***********50D77285310100
150cam*****50D6228852558
151rise-phys***************49F5067651046
152advphysi**************49F9119781054
153tcom*****49F7417651887
154healthscie*****************49F67335310100
155grandi***********49F970601892
156achiev*********49F8635832512
157losalamosm****************49F8031651069
158apexne***********49F6926751075
159sanfor***********49F9256310100
160elitether**************49F8444651044
161thejacks*************49F7622903326
162aurorah*************49F8725531082
163npvm*****49F7721652865
164rose******49F6460552535
165merc*****48F6444602057
166ptsolu*********48F6751431073
167physical*************48F6630751069
168rehabh***********48F6437631864
169vitalreha**************48F9429762513
170orthoas************48F7777010100
171bostonp*************48F8424853311
172prairi**********48F920601895
173nebras*********48F8717651867
174orthon***********48F898801860
175peakperfor****************48F6644601857
176health*********48F5923751092
177healthc*************48F8615651080
178summi*********48F844655058
179dorsetp***********48F8934601050
180waptr********48F8942701024
181purposephy******************48F695760050
182relea********48F8933851810
183washingto***************48F7639701046
184clinics.**************47F8236510100
185getmoder*************47F7943801019
186stanford**************47F8123733328
187benchm*********47F7423531089
188spauldi***********47F6225651092
189evergr*********47F878903813
190pt-c******47F5941601070
191hattiesb*************47F7413681091
192prothe**********47F7445851014
193nnm*****47F77205010100
194professiona********************47F940751867
195bone-*********47F7912733050
196epic******47F5753751038
197nw-th*********47F713551090
198universit****************47F6429751068
199physicalth******************47F7452581039
200utahphysi**************47F8442731812
201uthealth*************47F868781067
202irgp*****47F6236851044
203country***********47F7946552622
204hptser*********47F7037651055
205provi*********46F7420551085
206thedoct***********46F890702559
207coloradospo********************46F7929551063
208hartfordheal**********************46F770901073
209iowac*********46F8223651060
210performa**************46F6438501080
211souther*************46F8726752513
212medsta***********46F8621652540
213kennedy***********46F7911801064
214centr*********46F7424801048
215hcami*********46F9205510100
216baptis***********46F754801077
217missour************46F7927781825
218perform*************46F799701870
219preva********46F840602582
220chcs******46F8426551854
221mmcen********45F5936681055
222aptaa*********45F5726731073
223moorephys***************45F9216653319
224pace*******45F6941751024
225eleva********45F8423703310
226brooks*********45F7938651823
227ptid*******45F6724481093
228tuftsm***********45F7421501083
229evide*********45F7940701019
230nuracl*********45F9217751038
231sphea*******45F5930681064
232umt****45F72115310100
233gop****45F890601091
234catho*********45F710751094
235nccent***********45F744155060
236ncorth***********45F7918431092
237morgainphy****************45F7739651821
238utsw*******45F803631092
239mountaineer*******************45F863270256
240northp***********45F6642851015
241quiro*********45F899801046
242baxter**********44F7936701022
243jacor********44F6932502550
244cioce********44F6623651067
245elevat***********44F910752537
246mcfarla************44F8213652539
247kansasp*************44F970653034
248starpt***********44F910852524
249maineh*********44F850551092
250active-phy****************44F7233801813
251massge*********44F670751093
252peakperfo**************44F890701856
253motion***********44F6948501042
254wmphysic*************44F6433601062
255nyp****44F840701075
256wppt*****44F5652481056
257lancas*********44F827653047
258freeman************44F7923801028
259texash*********44F6725591073
260gtsphysi**************43F940651059
261jackson***********43F7130601050
262orangecountyp************************43F7222801032
263hiphysic*************43F7443601022
264hawaiisports********************43F890802529
265rockva**********43F7413551080
266sparksphy****************43F5450551044
267mdbon*********43F897831032
268nydnr********43F910901823
269tn.hug*********43F8220551056
270midcoasth***************43F8016751039
271mymo******43F6914801842
272saintcr*************43F6634631044
273sanawel***********43F694375109
274uabmed*********42F740581091
275ctpt*****42F940731832
276healthpro****************42F778731053
277chartreha**************42F763060050
278mlp*****42F810652550
279advocat***********42F800561082
280unity*********42F810731061
281forza********42F672545878
282ptsco*********42F7441651012
283ptlink***********42F7234601035
284lhcgr*******42F6940351062
285apta******42F6441751016
286thoc*****41F671751067
287floridame***************41F697481090
288lexingt************41F710801056
289umm*****41F7904310100
290michiganth******************41F813368109
291kdm*****41F744801047
292beartoothb*****************41F840701056
293gphea*******41F690731073
294nyula*********41F6938601027
295spinea***********40F721551082
296star******40F840651054
297occ-o********40F845751032
298espt******40F840702529
299stmary**********40F6235681024
300northernl**************40F670651079
301dynamicpt**************40F3735531075
302locations.mv**********************40F84065438
303breakthr**************40F7329651024
304spearc*********40F940701823
305thechris*************40F7224701026
306trinit***********40F940751027
307locations***************40F790654315
308lakewas*************40F762053850
309healt*********40F40303510100
310h2hea*******40F860851023
311afo*****39F690651070
312anm*****39F5239581825
313movemen************39F5140581033
314chhs.*******39F4913601077
315protai*********39F790851029
316colleg***********39F860682522
317southshorep******************39F6340401044
318advancedph*****************39F5930701024
319docl*****39F720581075
320stillwat**************39F690681062
321monume*********39F890551057
322theort***********38F6425681019
323eastva**********38F7625601017
324bodyinm***********38F8231451510
325india********38F79050078
326richar***********38F660631857
327providers.m******************38F800651046
328parkv*******38F6911501064
329billing***********38F6227631031
330northwestp******************38F7924601013
331oregon**********38F790681047
332vermontspor********************38F6311601057
333inov*****38F770551065
334summit**********38F640651065
335cdvc******37F5915651040
336sites*********37F5723631038
337delor*******37F6619651029
338physical*************37F661160060
339healthc***********37F504651071
340snhhe********37F621751050
341phs****37F720601058
342ouhea*******37F820751814
343sutter**********36F810551047
344intermount*****************36F670501073
345impactphy****************36F6423451046
346aaap*******36F810631036
347rwjb*****36F841268104
348ohioh*********36F571840080
349dynam*******36F4744501023
350mobilit*************36F564030060
351encompa************36F6615501044
352ser***36F5712801022
353goldens*************35F670601052
354refor********35F810601822
355holycrossm****************35F840631021
356therapyin***************35F790731015
357reboun***********35F710631042
358neuros**********35F570551862
359patien***********35F6220401838
360hawaii***********34F4722681020
361pthaw*******34F740632512
362teamiowaph*****************34F3733451050
363cmh*****34F615631828
364elite*********34F710731019
365alpinep*************34F5024581028
366essenti***********34F686601031
367dakot********34F4933531025
368dulyheal*************33F69075184
369pouzo*******33F670451060
370oxfordphy****************33F71055055
371wyomi********33F6130451013
372fres******33F810551024
373baptist***********32F561130078
374ptcasdire**************32F5225451027
375smp*****32F3448351816
376summit-***********32F5916601017
377premie*********31F740601012
378thealpi************31F4428351044
379profiles**************31F527631029
380toledo**********31F640501044
381orthop***********31F740601012
382balance*************30F560351067
383hutchc*********29F54048054
384pt360********29F541848029
385innovat***********28F569351039
386rebou********28F395033010
387theo*******25F520281046
388pennme**********11F0300020

Frequently Asked Questions

What is the average AISO score for physical therapy / rehab websites?

The average AISO score for physical therapy / rehab websites is 47 out of 100. This is based on a scan of 388 sites in the healthcare industry. The score combines five dimensions: SEO (76), readability (26), engagement (67), AEO (16), and WCAG accessibility (55).

How do physical therapy / rehab websites perform on accessibility?

The average WCAG score is 55 out of 100. Many physical therapy / rehab websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are physical therapy / rehab websites ready for AI search engines?

Not yet. The average AEO score is 16 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 28% of physical therapy / rehab sites have no schema markup at all.

What is the biggest weakness for physical therapy / rehab websites?

The weakest dimension is AEO, with an average score of just 16. This represents the area where physical therapy / rehab websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Physical Therapy / Rehab Website Score?

The average physical therapy / rehab website scores 47/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Physical Therapy / Rehab Website Audit Report - AISO Studio | AISO Studio