A
AISO Studio

Is your podcast / media website keeping up? Here's what the data shows.

Podcast / Media Website Audit Report

We scanned 344 podcast / media websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Entertainment & Media · Sample size: 344 sites · Scan date: March 14, 2026

Overview

The podcast / media industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 344 sites is just 47 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for podcast / media sites is SEO, with an average of 72. The weakest area is AEO, at just 15. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 47, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 62% of podcast / media websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

47

AISO Score

72

SEO

38

Readability

61

Engagement

15

AEO

51

WCAG

Key Findings

62%

Score Below 50

More than half of sites in this vertical are underperforming.

26%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

7%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most podcast / media websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 344 podcast / media websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 47 means the typical podcast / media website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 15 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 26% of sites lack schema markup. 7% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The podcast / media industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 344 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
2
20-29
5
30-39
58
40-49
148
50-59
112
60-69
19
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
19 (6%)
D
112 (33%)
F
213 (62%)

Dimension Breakdown

Average scores across all 344 podcast / media websites for each scoring dimension.

SEO
72
Readability
38
Engagement
61
AEO
15
WCAG
51

Full Results

The table below lists all 344 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the podcast / media space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1rooste*********69C9255953377
2mcivorm************68C9256853086
3frostli*************67C8458753889
4alohame*************67C9752703885
5launch*********67C9545753895
6louisvill***************65C8576582091
7soundsl***********63C8548782586
8podca*********63C8953801094
9solvis*********62C97396325100
1098c****62C7967752560
11mnpodca************61C9136655070
12jozoncomm**************61C9042682593
13heritag***********61C9736784850
14podglo**********60C8942801088
15kochc*******60C84475525100
16bluecou************60C8944702580
17port*******60C7473601877
18anthem***********60C8461682564
19cocoh*******60C7151853563
20backupstud******************59D8461734125
214corne*********59D9224851893
22acadiar************59D8161802541
23broadside***************59D6260653381
24alienwavespo********************59D8447852557
25mobilep*************59D8742652590
26ralprod***********59D82446318100
27signalh***********59D8153853833
28comgr*******58D7454705035
29rise******58D9420905040
30logos-com***************58D7964601084
31soapboxp*************58D6969601580
32performan**************58D7756484073
33twobrothe**************58D8955601875
34mcprodu************58D8426703590
35three*******58D8444654064
36wfmcst*********58D7657952529
37rubyriot*************58D8953902524
38dina*******58D8938904429
39recordwit**************57D8164601564
40lemona***********57D8456852528
41takomojo*************56D7836851083
42newle*********56D7649801070
43podlab***********56D9219903058
44bucketli*************56D9456652533
45impst*********56D9239631090
46design**********56D8448654336
47stage********56D7041731890
48brandw***********56D7750552580
49bardan**********55D9245703529
50new-a*********55D7257652555
51littlerockm******************55D8944701857
52podcas***********55D924085064
53shino********55D7545551893
54hawaiic***********55D8243681080
55contentc**************55D7655752540
56elati*********55D7438751880
57sutherl*************55D7955802827
58chartpr*************55D6951581888
59therecor**************55D8441752555
60badra********55D8045732656
61beave*******55D7426732594
62phillypo**************55D7648752847
63thevid***********55D7655701853
64azpods*********54D9146752529
65directlinem*******************54D6959631074
66pulsepoi*************54D8941601870
67doyouv***********54D8633801067
68sbstu*******54D7663501570
69kcpodc*********54D7253502577
70mysterystr****************54D8659702521
71cincinnati*****************54D5170751063
72jere******54D8139801064
73hurrda**********54D7745502580
74uptown***********54D6970752517
75millstrea****************54D7549802538
76absolut************54D8648701850
77theae*********54D9448801823
78ampstu**********54D6759501882
79dmd2*****53D6963651058
80chario**********53D6658581867
81podcas***********53D9442601065
82letsdo***********53D7927801871
83burlingham******************53D7639701867
84sitestr***********53D8222801090
85btweb*********53D9231901836
86kentuckyp****************53D6736751880
87bunkerh************53D8135651678
88thevault*************53D7462551856
89montana************53D6457431891
90njconte************53D6256701860
91skyllam*************53D7249751063
92nwtmed***********53D7749531083
93paradymep**************53D7946531875
94onefor***********52D8424631888
95fowlerh*************52D6457601859
96studi********52D6970601043
97charlotteco******************52D8933901829
98vivid*********52D8933901041
99clark********52D8243601071
100defiba***********52D6739651089
101natronaco***************52D7255751833
102tantillop**************51D5970581055
103pondero************51D6652551867
104alphag***********51D8428753042
105theligh*************51D6435801867
106beefearl**************51D8245652537
107forgep*********51D7651402570
108guarantypo****************51D7940601075
109digitalem***************51D5058782542
110podcastst****************51D7457752516
111l9sl*****51D7049801833
112wreckdpr*************51D7929731073
113sorrent************51D8946751823
114clevelandpo*******************51D8134851047
115astoldb***********51D695660867
116resonate**************50D8940652626
117xtreme*********50D75157010100
118wayfare*************50D765670043
119poprock***********50D6246631864
120loudmout**************50D7644602050
121blueskyp*************50D676130891
122scottmaths*****************50D766135873
123gohjos**********50D7447551070
124boxlan**********50D816745055
125theav********50D7134681864
126newbe*********50D7122751088
127greatfeel**************50D7144751050
128collabs***********50D7038501888
129thirdwheel*****************50D7152651841
130travel**********50D6231831075
131dcba*****50D6730651091
132florespodc******************49F844175836
133podplus***********49F6239851844
134joeake***********49F7627651870
135storyline**************49F8754701014
136studioa************49F793748883
137abbeygrave****************49F7425751860
138podcast***********49F9229653328
139bluesky***********49F766063829
140shockci*************49F5946751056
141amistu**********49F714453088
142augi*****49F7436801050
143podcastho***************49F7646702520
144spreadth*************49F8154731018
145thecastc*************49F796340854
146podca*********48F7740753010
147peachtr***********48F7453501050
148snaadt*********48F7946551843
149goodtog************48F5919851080
150shootm**********48F764448078
151sheeh********48F6956452543
152rockingh*************48F6932852528
153five*******48F8444531050
154ceri*******48F7135752536
155magnum**********48F7419651090
156gothamprod*****************48F6947752515
157bigwheeld***************48F8429801828
158thatsound***************48F5950601063
159raffer***********48F922675384
160bonniew***********48F7028501888
161wyomingp**************48F8627851820
162conten***********48F7720803333
163highdefin****************48F8124601080
164hihell*********47F714148878
165creci********47F7242701830
166launch***********47F5954751031
167bluegras*************47F695653847
168jagpodcas****************47F6748702517
169broomclo**************47F6942601844
170pixelstudi****************47F6147432560
171thepo*********47F646040864
172thickan***********47F6644501070
173mediaf**********47F5749681050
174morrise************47F7662481524
175storyma*************47F7950551038
176theampl*************46F8143551042
177redappl***********46F6737681838
178pepper*********46F6933501871
179yellowarma****************46F765630069
180comfy*********46F7632501070
181wboym********46F6943731029
182clean********46F7433801824
183firekeep*************46F724635875
184yahshua***********46F6930601860
185triad********46F9124851811
186lavaroom*************46F7945631027
187focusfor*************46F8145551036
188heyrh*******46F5745832610
189utahpodc*************46F5246852515
190alaska**********45F7937731810
19150pr******45F7930513829
192kingcr**********45F790652573
193gofor*********45F9215782811
194iowaelite***************45F8223501075
195therem**********45F5536801047
196purpledo**************45F774053850
197dewpoi***********45F7936501054
198st8*****45F7127601070
199pintle**********45F7745601027
200ladderh***********45F7442701022
201riproarin***************45F5655681032
202thepodcast*****************45F6646551839
203launch*********45F595968188
204ironcla***********45F8637551829
205podm******45F746045043
206creativee***************45F6057602513
207podpo********44F7437482535
208power*********44F7731601833
209mixedmetap****************44F735460024
210chicagop*************44F6723501086
211cottonwo*************44F7942501040
212sincity************44F6636651046
213greenapple****************44F647315067
214dreampl***********44F7631751025
215thepodca**************44F546830067
216kathars***********44F7632501058
217sdst*******44F6923431093
218522prod***********44F7636651822
219kindr*********44F5445331086
220midwestfa****************44F7725510100
221studio*********43F7638551038
222dreamn**********43F616930050
223globalmed****************43F6523501083
224phospho***********43F8431601817
225dxau*******43F6134601057
226gauntle*************43F890732536
227halfcoa*************43F890801047
228thesycam*************43F6653531026
229mjmediap**************43F7649501024
230mnykst*********43F6951651010
231therhode**************43F5037512855
232westseatt****************43F7420601062
233ftpm******43F727583064
234astras**********43F5845501055
235findingar****************42F7124701830
236guerril*************42F694240854
237fam****42F742675253
238sleonpr*************42F7616751036
239ther*******42F793945047
240btmediap**************42F5537551056
241journ*********42F760851844
242bayou.*********42F8713501059
243buxtonmedi****************42F6935651030
244underto***********42F7310633040
245audioalche*****************42F6228551855
246kabby*********42F4544331089
247iamhell************42F890902510
248virgin***********42F644643060
249yourpod***********41F710701069
250snowe********41F5736431065
251nightwo************41F760581871
252edemvi*********41F7915631044
253imaginep*************41F6135501056
254jonath*********41F593455067
255spacecoa*************41F740651076
256get-c********41F7419501060
257realme*********41F6932581036
258sockit**********41F5254601020
259podvil***********41F843958022
260gulfsouth***************41F645145043
261aslaypr*************41F6633501050
262theshin***********41F6932501840
263humbl********41F6940401050
264riverv*********41F7624501844
265cloverc*************40F861240078
266islandso**************40F6128481058
267digimar*************40F663275109
268iwebm*******40F661941089
269kimber**********40F5047581030
270outboxl***********40F840682529
271wnycst*********40F654960108
272picma********40F5828651043
273purplecom****************40F737702532
274digo******40F664730060
275roundr**********40F6932502521
276filmi*******40F5656501018
277graf*******40F5431801024
278solofi*********40F8119552818
279interfa***********40F5449631015
280m3tech*********39F7413651042
281fivepoint**************39F7129551027
282ctpodc*********39F5649401829
283thepos**********39F6629501041
284earshot*************39F634330064
285canovacom***************39F663040067
286galileo*************39F6016602048
287liftpod***********39F614650033
288squa*******39F4460401033
289riogran*************39F663025086
290retinacr*************39F715130038
291sitnspi************39F5148351050
292flywheelg***************39F6828651022
293ignite***********39F5932681814
294futuref************39F5937531038
295collabp*************39F4533501065
296summitst*************38F6215851016
297broadcas*************38F4261431027
298aonstu***********38F5919501850
299theblack*************38F5424601840
300recor********38F6914851014
301retro*********38F7418401060
302creativ************38F3742581040
303neon*******37F5641531513
304westcoastc*****************37F5918402058
305noise-*********37F790851017
306thepodcastp********************37F59065082
307dubw******37F82055067
308studi*********37F623530064
309litar********37F4718501073
310redamp*********37F59468080
311radioam***********37F711875107
312rlgprod***********36F5911751031
313edgeme**********36F7419601013
314azmythr************36F810681817
315entrep***********36F4637381843
316vthree***********36F71058069
317flywhee************36F6820581022
318arocente*************36F633240050
319bluela***********36F564940032
320hivest***********35F542738067
321uploadm*************35F7418551019
322mbcmul**********35F77045071
323syntaxa************35F64545080
324record*********35F66055071
325millwor************34F629751014
326goatro*********34F495838013
327puddlec***********33F76035073
328wonderme**************33F765551026
329brights************32F5717451038
330citizen************32F697551022
331thestudi*************31F567481044
332flexwor************31F741550013
333thejoyo*************31F473130052
334nieric***********31F6717501011
335hocus-pocu****************30F64043846
336rowhomep**************30F71038054
337ttmcreat*************30F620601024
338camelot***********29F591918058
339rosethorn****************29F6228201514
340podcastso**************27F61345035
341theopha***********27F602530018
342everybo************21F49048012
343rvgdi*********18F15348033
344sessi********14F42015017

Frequently Asked Questions

What is the average AISO score for podcast / media websites?

The average AISO score for podcast / media websites is 47 out of 100. This is based on a scan of 344 sites in the entertainment & media industry. The score combines five dimensions: SEO (72), readability (38), engagement (61), AEO (15), and WCAG accessibility (51).

How do podcast / media websites perform on accessibility?

The average WCAG score is 51 out of 100. Many podcast / media websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are podcast / media websites ready for AI search engines?

Not yet. The average AEO score is 15 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 26% of podcast / media sites have no schema markup at all.

What is the biggest weakness for podcast / media websites?

The weakest dimension is AEO, with an average score of just 15. This represents the area where podcast / media websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Podcast / Media Website Score?

The average podcast / media website scores 47/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Podcast / Media Website Audit Report - AISO Studio | AISO Studio