Podcasters Build Audiences Through Audio. Their Websites Stay on Mute.

Entertainment & Media · 337 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Podcast / Media Websites

A listener asks Google AI: "Best true crime podcasts about unsolved cases." Your show covers exactly this niche. But your website is a Libsyn player embed and an email signup. Across 337 podcast and media sites, the average AISO score is 59/100. SEO averages 88. AEO hits 40.

Engagement scores 48 and readability sits at 69. A total of 15% fall below 50. Podcasters create deep, compelling content. Their websites need to translate that content into a format search engines can discover.

Schema markup is absent from 26% of podcast and media sites. Without PodcastSeries schema, AI cannot recommend your show for topic-specific listener searches.

Why This Matters for Podcast / Media

Podcasting is defined as the creation and distribution of episodic audio content available for download or streaming. Discovery is the biggest challenge for podcasters. AI recommendation engines are becoming a primary discovery channel.

When a listener asks AI for podcast recommendations, it reads show descriptions, episode summaries, and topic tags. Shows with rich website content get cited. Those with only a player embed and RSS feed get overlooked.

Episode show notes refers to written summaries of podcast episodes published on the show's website, including topics covered, guest information, timestamps, and key takeaways. This content is the primary way search engines and AI discover podcast topics.

Podcasters who publish detailed show notes and transcripts will dominate AI-powered listener discovery.

Key Findings

15%

Score Below 50

26%

No Schema Markup

No Open Graph Tags

40/100

Avg AI Engine Score

Key Takeaways

•
Show notes are thin or missing leaving AI nothing to read about episode topics.
•
Guest information is not structured missing Person schema for notable guests.
•
Topic categorization is absent making it impossible for AI to match shows to listener interests.
•
PodcastSeries schema is rare despite being designed specifically for this content type.
•
Transcripts are not published wasting thousands of words of search-indexable content.
•
Accessibility is weak with audio content lacking transcripts and player controls failing keyboard tests.

Common Mistakes in Podcast / Media Websites

Player-only websites — An embedded player gives AI nothing to index. Write detailed show notes for every episode.
No episode pages — Each episode should be its own page with title, summary, guest info, and timestamps.
Missing transcripts — Full transcripts add thousands of indexable words that attract long-tail search traffic.
No topic categories — Tag episodes by topic so AI can match your show to specific listener interests.
Guest names without context — List guest credentials, titles, and links so AI can connect your show to relevant expertise.

How to Improve Your Podcast / Media Website

Create individual pages for each episode. Include title, detailed summary, guest info, timestamps, and key takeaways.
Add PodcastSeries and PodcastEpisode schema. Include show description, episode summaries, and guest data.
Publish full transcripts. Transcripts add massive search-indexable content and make your show accessible.
Build topic category pages. Group episodes by theme so listeners and AI can browse by interest.
Write about page with show positioning. Clearly state what your show covers, who it is for, and what makes it different.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

118

60-69

136

70-79

80-89

90-99

Grade Distribution

0 (0%)

31 (9%)

136 (40%)

118 (35%)

52 (15%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can discover and recommend your podcast.

Why do podcasts need website optimization?

Listeners use AI to find new shows. Podcasts with detailed show notes, transcripts, and topic tags get recommended to new audiences.

What schema should podcasts use?

Use PodcastSeries schema for the show and PodcastEpisode schema for each episode with guest data and topic tags.

How do AI tools recommend podcasts?

AI reads show descriptions, episode summaries, guest information, and topic categorization. Player-only websites give AI nothing to work with.

Should podcasters publish full transcripts?

Yes. Transcripts add searchable content, improve accessibility, and give AI detailed topic information to match with listener queries.

What accessibility issues affect podcast websites?

Audio content without transcripts, player controls without keyboard access, and episode pages without proper headings.

How often should podcast websites be updated?

Publish show notes and transcripts for each new episode. Update the about page quarterly. Keep guest information current.

All 337 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	com*****.com	78	B	74	95	84	62
2	purpleco*************.com	78	B	75	95	87	59
3	mcivor*********.com	77	B	68	94	87	64
4	roos*******.com	77	B	64	94	86	68
5	aloham**********.com	76	B	63	99	86	63
6	louisv***********.studio	76	B	67	93	96	53
7	mnpodc*********.com	76	B	91	99	70	47
8	alienwaves******************.com	76	B	66	97	82	64
9	azpo*******.com	74	B	60	99	78	68
10	ris***.com	74	B	60	98	75	71
11	digital*************.com	74	B	68	83	87	62
12	coc*****.com	74	B	48	91	83	81
13	suther**********.com	73	B	63	92	84	59
14	pintl*******.com	72	B	66	97	78	53
15	l9***.com	72	B	58	95	80	62
16	9**.org	72	B	50	92	93	62
17	podla********.com	71	B	45	100	89	59
18	blueco*********.com	71	B	50	99	79	64
19	thevi********.com	71	B	52	87	86	65
20	kingc*******.com	70	B	52	93	81	62
21	content***********.com	70	B	48	96	85	59
22	forge*******.co	70	B	48	97	90	54
23	recordw************.com	70	B	48	97	93	52
24	uptow********.com	70	B	48	84	95	60
25	logos-c*************.com	70	B	48	100	91	51
26	soapbo***********.com	70	B	48	79	94	64
27	she****.works	70	B	60	80	88	54
28	twobrot************.com	70	B	60	95	86	46
29	sound*********.com	70	B	48	100	80	63
30	por*****.co	70	B	40	92	94	65
31	natrona*************.org	70	B	50	80	87	67
32	dm***.com	69	C	48	87	90	58
33	backu********.trolleyweb.com	69	C	43	100	89	54
34	fowler**********.com	69	C	48	90	88	59
35	rockin***********.com	69	C	50	75	98	57
36	podc*******.co	69	C	56	97	80	50
37	podcast*************.com	69	C	52	95	80	58
38	rubyri***********.com	69	C	52	95	84	52
39	brand*********.co	69	C	48	100	82	57
40	xtre*******.net	68	C	58	99	74	51
41	wayfar**********.com	68	C	52	94	85	51
42	kcpod*******.co	68	C	48	88	85	59
43	mysterys**************.com	68	C	42	90	88	62
44	yahsh*********.com	68	C	48	92	83	57
45	loudmou***********.com	68	C	50	92	79	59
46	detroitpo***************.com	68	C	60	78	81	55
47	perform************.com	68	C	52	93	87	49
48	iamhel*********.com	68	C	42	97	84	59
49	signa*********.com	68	C	40	97	83	62
50	din*****.us	68	C	51	99	68	62
51	frostl**********.com	67	C	48	87	82	57
52	podc******.com	67	C	55	92	70	59
53	sbst*****.co	67	C	45	94	91	47
54	acadia*********.com	67	C	40	84	92	60
55	purpled***********.com	67	C	48	98	74	57
56	newl******.com	67	C	48	95	81	55
57	mbcmu*******.com	67	C	63	85	86	39
58	mcprod*********.com	67	C	30	94	86	71
59	astol*********.com	67	C	40	97	87	55
60	lemon********.org	67	C	38	99	86	59
61	creativ*************.com	67	C	52	80	87	54
62	findinga*************.com	66	C	58	85	78	50
63	barda*******.com	66	C	40	99	77	59
64	resonat***********.com	66	C	52	97	73	49
65	pulsepo***********.us	66	C	50	100	81	42
66	crec*****.com	66	C	42	100	75	60
67	bucket***********.com	66	C	38	100	88	49
68	cer****.com	66	C	30	92	95	59
69	podgl*******.com	66	C	48	100	74	54
70	anthe********.com	66	C	38	94	91	54
71	laun*******.com	66	C	45	99	78	52
72	morris*********.com	66	C	48	97	95	35
73	ironc*********.com	66	C	48	94	76	57
74	podca********.com	65	C	42	100	69	60
75	beefear***********.com	65	C	52	97	74	47
76	burlingha***************.com	65	C	48	92	71	59
77	broadsi*************.com	65	C	52	70	89	52
78	hurrd*******.com	65	C	40	94	84	54
79	njcont*********.com	65	C	35	90	88	57
80	charlotte****************.com	65	C	40	100	63	69
81	absolu*********.com	65	C	38	99	77	57
82	desig*******.com	65	C	38	95	100	40
83	koc*****.com	65	C	48	93	77	49
84	wfmc*******.org	65	C	28	95	85	64
85	ralpr*********.com	65	C	56	92	71	48
86	herit*********.com	65	C	45	100	65	59
87	spread***********.net	65	C	42	97	86	45
88	thea*******.co	65	C	52	95	58	62
89	laun*****.media	65	C	30	97	88	60
90	ampst*******.com	65	C	36	92	88	54
91	conte********.com	65	C	65	100	41	62
92	letsd********.com	64	C	49	97	49	71
93	ponder*********.com	64	C	40	97	83	49
94	onefo********.com	64	C	55	80	63	64
95	doyou********.com	64	C	38	93	84	53
96	storyli************.com	64	C	40	99	85	42
97	wboy*****.com	64	C	55	94	75	40
98	dewpo********.net	64	C	48	97	73	48
99	blues*********.org	64	C	42	82	94	45
100	greenapp**************.com	64	C	43	90	96	36
101	podcasts*************.com	64	C	30	95	88	55
102	outbo*********.com	64	C	48	95	68	54
103	bea***.media	64	C	56	97	54	57
104	thepodcas**************.com	64	C	36	94	82	54
105	thatsou*************.com	64	C	40	83	82	58
106	522pr*********.com	64	C	52	80	77	52
107	raffe********.com	64	C	68	94	41	59
108	paradym************.com	64	C	40	88	79	59
109	chari*******.com	63	C	35	73	89	64
110	ctpo*******.com	63	C	53	85	84	35
111	redap*********.com	63	C	35	89	73	64
112	peach*********.com	63	C	38	97	85	42
113	podvi********.com	63	C	40	99	72	53
114	bunker*********.com	63	C	46	92	66	57
115	halfco**********.com	63	C	38	95	86	44
116	thereco***********.com	63	C	38	94	72	59
117	thesyc***********.com	63	C	52	79	84	42
118	phillyp***********.com	63	C	38	89	82	52
119	mnyk*******.com	63	C	40	79	88	51
120	greatfe************.com	63	C	40	97	78	47
121	thecas***********.com	63	C	40	85	91	45
122	nwtme********.com	63	C	40	89	80	51
123	storym**********.com	63	C	48	97	81	37
124	solv*******.com	62	C	30	97	70	64
125	podpl*********.com	62	C	37	80	81	59
126	hawaii*********.co	62	C	42	94	74	47
127	bluegr***********.com	62	C	30	93	86	52
128	thevau***********.com	62	C	30	100	90	43
129	fiv****.com	62	C	40	93	77	47
130	imps******.com	62	C	40	99	71	51
131	stud*****.one	62	C	28	80	93	58
132	mjmedia***********.net	62	C	38	92	80	47
133	pixelstu**************.com	62	C	35	78	79	64
134	new-******.com	61	C	25	87	87	57
135	tantill************.com	61	C	40	85	94	35
136	podp*****.com	61	C	30	92	75	59
137	theamp**********.com	61	C	30	97	78	53
138	edge*****.studio	61	C	66	100	32	53
139	snaa*******.com	61	C	35	95	78	47
140	cincinnat**************.com	61	C	35	87	95	37
141	real*******.com	61	C	40	95	79	42
142	gauntl**********.com	61	C	42	97	51	64
143	studio*********.com	61	C	52	90	68	40
144	millstre*************.com	61	C	30	85	77	64
145	gohjo*******.com	61	C	48	85	78	42
146	thea*****.com	61	C	40	90	61	62
147	nieri********.com	61	C	40	99	80	37
148	florespod***************.com	60	C	46	90	73	38
149	jonat*******.co	60	C	48	83	65	51
150	directline****************.com	60	C	31	82	89	48
151	launc********.com	60	C	28	95	86	46
152	fireke***********.com	60	C	36	94	79	42
153	chartp**********.com	60	C	48	70	82	45
154	aslayp**********.com	60	C	38	92	67	53
155	podc*******.online	60	C	52	100	54	42
156	jer***.com	60	C	30	97	74	53
157	shockc**********.com	60	C	40	83	79	47
158	dub***.com	60	C	53	93	63	40
159	hocus-po**************.com	60	C	52	75	72	45
160	gothampro**************.com	60	C	40	78	70	59
161	amist*******.com	60	C	46	90	74	39
162	jozonco************.com	60	C	30	100	71	54
163	focusf***********.com	60	C	40	97	78	37
164	thesh*********.com	60	C	40	97	61	52
165	stag*****.com	60	C	30	82	76	62
166	colla*********.com	60	C	38	93	67	52
167	goat*******.com	60	C	35	84	90	41
168	imagin***********.com	59	D	38	90	66	52
169	takomo*********.media	59	D	25	97	67	63
170	joeak********.com	59	D	40	87	48	69
171	pepp*******.com	59	D	40	92	59	57
172	yellowar**************.com	59	D	38	92	85	31
173	podcast************.com	59	D	38	85	91	32
174	elat******.com	59	D	40	97	66	46
175	there*******.com	59	D	52	72	74	40
176	jagpodca*************.com	59	D	30	77	81	59
177	skylla**********.com	59	D	36	93	69	51
178	mobile**********.net	59	D	30	92	66	59
179	virgi********.com	59	D	54	78	79	28
180	trave*******.com	59	D	48	77	61	57
181	powe******.com	58	D	30	99	63	54
182	neo****.com	58	D	35	82	75	50
183	mixedmet**************.com	58	D	30	84	87	41
184	cotton***********.net	58	D	38	85	76	43
185	broadc***********.com	58	D	30	63	88	58
186	phosp*********.com	58	D	40	95	59	47
187	kentucky*************.com	58	D	35	82	69	57
188	guaranty**************.com	58	D	40	88	72	40
189	under*********.com	58	D	35	87	73	47
190	sincit*********.com	58	D	40	89	69	45
191	boxla*******.com	58	D	30	92	93	28
192	bigwhee*************.com	58	D	30	95	56	64
193	puddl*********.com	58	D	50	80	86	23
194	badr*****.com	58	D	37	85	76	45
195	lavaro***********.com	58	D	40	83	77	42
196	au***.edu	58	D	30	87	70	57
197	clar*****.com	58	D	25	90	78	50
198	roun*****.studio	58	D	40	95	60	49
199	ignit********.com	58	D	35	95	61	52
200	thick*********.com	58	D	38	92	77	37
201	media*******.org	58	D	40	77	83	40
202	thirdwhee**************.com	58	D	30	91	84	40
203	gra****.com	58	D	40	97	59	47
204	wyoming***********.org	58	D	61	83	53	40
205	midwestf*************.com	58	D	28	85	84	48
206	shi****.audio	57	D	38	85	78	37
207	chica*********.studio	57	D	37	86	79	37
208	gulfsou*************.com	57	D	38	72	83	41
209	rosethor*************.com	57	D	30	87	86	37
210	clevelandp****************.com	57	D	30	88	65	56
211	vivi******.com	57	D	30	95	61	54
212	tria*****.com	57	D	48	99	45	46
213	therhod***********.com	57	D	25	70	65	76
214	inter*********.com	57	D	30	72	80	56
215	edem*******.com	56	D	48	100	46	42
216	nois*******.com	56	D	28	95	63	53
217	socki*******.com	56	D	38	60	85	47
218	clea*****.com	56	D	30	85	62	57
219	wnyc*******.org	56	D	30	92	80	35
220	riproar*************.com	56	D	33	69	86	44
221	thep******.com	56	D	35	55	89	50
222	bonni*********.com	56	D	38	95	55	47
223	defib********.com	56	D	40	83	73	38
224	bluel********.com	56	D	35	80	83	35
225	creati*********.com	56	D	40	70	73	46
226	podca********.com	55	D	30	95	76	30
227	hihe*******.com	55	D	30	85	72	45
228	thelig**********.com	55	D	30	75	64	59
229	btwe******.com	55	D	30	95	50	57
230	comf******.com	55	D	30	99	62	43
231	bluesk***********.com	55	D	35	68	89	33
232	vthre********.com	55	D	35	80	77	38
233	shoot*******.com	55	D	30	77	76	47
234	scottmath**************.com	55	D	35	87	85	25
235	montan*********.com	55	D	25	68	85	52
236	squ***.site	55	D	25	66	88	48
237	ladde*********.com	55	D	28	74	76	53
238	fil*****.com	55	D	25	77	83	46
239	kind******.net	55	D	30	80	66	53
240	stud*******.com	54	D	30	82	71	43
241	guerri**********.com	54	D	25	87	81	36
242	alpha********.com	54	D	30	100	53	47
243	thepo*******.com	54	D	35	87	55	48
244	btmedia***********.com	54	D	40	75	68	40
245	kimbe*******.com	54	D	35	67	77	42
246	broomcl***********.net	54	D	28	72	78	47
247	wreckd***********.com	54	D	38	99	53	40
248	katha*********.org	54	D	25	87	70	47
249	retina***********.com	54	D	35	80	90	18
250	dc***.org	54	D	48	67	64	42
251	fivepoi************.com	53	D	40	85	56	40
252	alask*******.com	53	D	30	97	66	34
253	4co*****.studio	53	D	28	100	43	57
254	dxa****.com	53	D	35	85	62	40
255	jour*******.io	53	D	56	87	10	67
256	popro*********.com	53	D	30	65	78	47
257	canovac*************.com	53	D	38	94	61	30
258	abbeygra**************.com	53	D	30	92	46	57
259	dig***.com	53	D	28	95	79	25
260	futur*******.studio	53	D	30	75	70	45
261	west*******.wschamber.com	53	D	28	83	62	51
262	pod***.com	53	D	38	68	89	23
263	fa**.so	52	D	48	93	18	57
264	sleonp**********.com	52	D	40	97	30	53
265	thepodc***********.com	52	D	38	72	95	10
266	kabb******.com	52	D	40	65	77	32
267	arocen***********.com	52	D	35	75	59	48
268	sitnsp*********.com	52	D	35	68	82	30
269	utahpo***********.com	52	D	15	65	79	59
270	retr*******.co	52	D	38	95	38	48
271	rive*******.com	52	D	35	87	48	50
272	highdefi*************.com	52	D	40	92	51	37
273	solo*******.com	52	D	30	95	37	59
274	snow*****.com	51	D	38	70	62	42
275	st***.me	51	D	28	94	49	45
276	picm*****.com	51	D	35	77	51	50
277	flywhee*************.com	51	D	30	99	41	47
278	humb*****.com	51	D	38	75	69	30
279	reco*******.pro	51	D	25	94	57	42
280	earsho**********.com	50	D	35	82	75	18
281	inobro*********.com	50	D	38	95	42	38
282	liftp*********.com	50	D	35	65	79	28
283	audioalch**************.com	50	D	30	77	52	52
284	hey*****.com	50	D	25	52	67	62
285	astra*******.com	50	D	35	72	75	27
286	rlgpr*********.org	49	F	35	80	25	63
287	get-*****.com	49	F	30	98	39	42
288	islands***********.com	49	F	35	89	51	30
289	entre********.org	49	F	30	60	71	42
290	flexwo*********.com	49	F	30	94	37	47
291	flywhe*********.com	49	F	40	99	28	42
292	reda*******.com	49	F	25	78	80	25
293	collab**********.com	49	F	30	77	60	37
294	digima**********.com	48	F	30	82	57	32
295	goodto*********.com	48	F	35	82	33	52
296	sorren*********.com	48	F	48	95	10	47
297	reco*****.com	48	F	42	80	30	47
298	nightw*********.com	47	F	43	92	10	52
299	m3te*******.com	47	F	35	85	31	47
300	azmyth*********.com	47	F	15	94	44	52
301	globalme*************.org	47	F	35	77	46	37
302	thebla***********.com	47	F	40	72	54	30
303	ba***.marketing	47	F	40	99	26	36
304	magnu*******.com	47	F	30	89	36	46
305	citize*********.com	47	F	54	97	11	35
306	theop*********.com	47	F	38	85	51	25
307	ftp***.com	47	F	52	75	10	54
308	summit***********.com	46	F	38	80	29	47
309	newb******.com	46	F	23	83	40	51
310	wonderm***********.com	46	F	40	99	13	42
311	aonst********.com	45	F	30	95	29	40
312	bright*********.com	45	F	25	82	39	44
313	upload**********.com	44	F	33	80	35	37
314	riogra**********.com	44	F	5	72	86	26
315	stud******.com	44	F	28	65	67	25
316	ses*****.blue	44	F	48	88	10	36
317	radio*********.org	44	F	30	87	29	40
318	50p***.com	43	F	30	73	10	67
319	hives********.com	43	F	30	72	51	29
320	iweb*****.me	43	F	25	83	29	47
321	ttmcre***********.com	43	F	30	99	10	47
322	camel*********.net	42	F	25	62	52	37
323	thepodcast*****************.com	42	F	35	85	17	40
324	galile**********.com	41	F	20	83	31	43
325	lita*****.org	41	F	38	67	35	30
326	clover**********.com	40	F	30	97	22	25
327	millwo*********.com	40	F	30	70	21	47
328	rvgd******.com	40	F	30	32	72	25
329	everyb*********.com	38	F	28	77	10	47
330	sds****.edu	38	F	20	89	26	30
331	westcoast**************.com	37	F	25	70	33	30
332	thestu***********.com	37	F	35	70	10	40
333	rowhome***********.com	36	F	28	97	10	23
334	yourp*********.com	35	F	18	95	10	32
335	spacec***********.com	35	F	20	93	10	32
336	thejoy**********.com	35	F	15	73	53	10
337	syntax*********.com	30	F	15	70	14	32

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

337 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Podcast / Media Website Score?

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