Summer Is Coming. Can Homeowners Find Your Pool Company Online?

Home Services · 408 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Pool / Spa Websites

A homeowner sits in their backyard on the first warm day of spring. They imagine a pool right there on the patio. They grab their phone and type, "how much does an inground pool cost." Google returns results with cost ranges, material comparisons, and financing options. Three pool builders show up with detailed, helpful pages. Your company builds pools in that exact neighborhood. But your website only shows photos and a contact form.

We scanned 408 pool and spa company websites across the United States. The average AISO score is 62 out of 100. SEO averages 91. AEO sits at 38. Readability scores 78. Engagement lands at 50. Pool and spa sites have strong visual content but weak text optimization.

8% of pool and spa websites score below 50. 21% have no schema markup. Pool and spa is a seasonal, high-ticket industry. Homeowners research extensively before committing. The builder with the most informative website wins the contract.

Why This Matters for Pool / Spa

Pool construction is one of the largest home improvement investments. An inground pool costs $30,000 to $70,000 or more. Homeowners research for months before choosing a builder. During that research, your website is either guiding them toward you or toward a competitor.

High-ticket purchase content is defined as website content designed for expensive products or services where customers need extensive information, comparisons, and trust signals before making a decision. Pool companies need more content than almost any other home service because the investment is larger.

The pool and spa industry is also deeply seasonal. Searches spike in late winter and early spring when homeowners start planning. Companies that have content ready before peak season capture early-stage researchers.

Seasonal search optimization refers to the practice of publishing and updating content in advance of predictable traffic spikes. Pool companies that refresh their content in January and February rank by the time March searches begin.

An inground pool is a $50,000 decision. Homeowners will not hand that contract to a company with a three-page website.

Key Findings

Score Below 50

21%

No Schema Markup

11%

No Open Graph Tags

38/100

Avg AI Engine Score

Key Takeaways

•
Pool sites have great photos but weak text content. Search engines cannot rank images without supporting descriptions, alt text, and written content.
•
Cost content is the biggest gap. "How much does a pool cost" is the top search. Most pool sites avoid pricing entirely, losing traffic to blogs and aggregators.
•
21% lack structured data. Without schema, search engines cannot identify your services, service area, or specialties.
•
Material comparison content is missing. Fiberglass vs. concrete vs. vinyl liner is one of the most searched comparisons. Most pool sites do not address it.
•
AEO is very low at 38. AI systems cannot cite pool companies that lack direct answers and structured FAQ content.
•
Maintenance content drives year-round traffic. Pool care, chemical balancing, and winterizing guides keep your site active outside of peak building season.

Common Mistakes in Pool / Spa Websites

No cost information at all. Pool builders are afraid to show prices. Homeowners search costs regardless. Sites without pricing lose traffic to third-party estimate sites that may not represent your market.
No material comparison content. Fiberglass, concrete, and vinyl liner pools have different costs, timelines, and lifespans. A comparison page captures one of the highest-volume searches in the industry.
Portfolio without project details. Beautiful pool photos with no description of size, material, features, timeline, or location. Each project needs a full case study to help search rankings.
Missing maintenance content. Pool owners search for care tips year-round. Weekly chemical guides, winterizing steps, and equipment maintenance content drives traffic outside building season.
No financing information. Pool loans, home equity options, and payment plans are major decision factors. This content should be easy to find, not buried or missing.

How to Improve Your Pool / Spa Website

Create a pool cost guide with real ranges. Cover inground pool cost by type, size, and features. Include excavation, decking, fencing, and equipment costs. Show what factors drive price up or down.
Build material comparison pages. Fiberglass vs. concrete vs. vinyl. Include cost, installation time, lifespan, maintenance needs, and customization options in a side-by-side format.
Add project case studies with full details. For each pool build, include material type, size, features, timeline, location, and approximate cost range. Describe the homeowner's goals and how you met them.
Write a pool maintenance guide series. Weekly care, seasonal opening and closing, equipment troubleshooting, and chemical balancing. This keeps your site relevant year-round.
Set up LocalBusiness and Service schema. Include your service area, pool types, and typical project timeline. Add FAQPage schema for FAQ sections. Use Review schema for customer testimonials.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

229

70-79

80-89

90-99

Grade Distribution

1 (0%)

49 (12%)

229 (56%)

96 (24%)

33 (8%)

Frequently Asked Questions

What is an AISO score for a pool and spa website?

An AISO score is defined as a composite rating from 0 to 100 that measures how well a website performs across SEO, readability, engagement, AEO, and accessibility. Pool and spa websites average 62.

What is AEO and why should pool companies care?

AEO refers to AI Engine Optimization. It measures how well your content works with AI systems like ChatGPT and Google AI Overview. When a homeowner asks AI about pool costs or options, AEO determines if your company gets mentioned.

What do homeowners search for about pools?

Pool cost is the number one search. Material comparisons like "fiberglass vs. concrete pool" are second. Maintenance searches like "how to balance pool chemicals" drive year-round traffic.

How do pool and spa websites compare to other home services?

Pool sites have strong visual content but weak educational content. The home services average is around 60. Adding cost guides, comparisons, and FAQ sections would quickly improve scores.

Should pool builders show pricing on their website?

Yes. Show ranges. "Inground pools typically cost $30,000 to $70,000 depending on type, size, and features" is helpful. Avoiding pricing sends researchers to competitors who provide it.

What content should a pool company website have?

A cost guide, material comparison page, project case studies, financing options, maintenance guides, FAQ sections, and city-specific landing pages. Each needs unique content and schema markup.

What schema markup should pool websites use?

Use LocalBusiness schema with service area and specialties. Add Service schema for construction, renovation, and maintenance. Use FAQPage schema for FAQ sections. Add Review schema for testimonials.

How important is seasonal content for pool companies?

Very important. Publish and update content in January and February so it ranks by March when searches spike. Maintenance content keeps traffic flowing during off-season months.

All 408 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	dann******.net	81	A	74	92	92	69
2	highpra************.com	79	B	75	98	78	71
3	columbi***********.com	78	B	75	95	83	62
4	packm********.com	78	B	60	95	95	69
5	duples***********.net	77	B	64	98	92	59
6	pools*********.com	76	B	67	98	91	55
7	utah*******.com	76	B	60	99	87	64
8	swimmin*************.com	76	B	64	100	84	63
9	cherry*********.com	75	B	60	100	82	67
10	artisti***********.com	75	B	71	98	85	53
11	soaz*****.com	74	B	65	100	84	52
12	the****.org	74	B	67	99	76	59
13	pools*******.com	74	B	50	92	94	68
14	brook********.com	74	B	71	94	87	47
15	dolph*******.us	73	B	67	99	82	50
16	pacifi**********.com	73	B	67	94	79	57
17	pool*******.com	73	B	65	94	87	52
18	sunset**********.com	73	B	46	99	94	63
19	pool******.com	73	B	58	99	83	62
20	arnejens*************.com	73	B	60	97	84	57
21	mypo*******.com	73	B	48	98	91	64
22	leisur*********.com	73	B	56	99	93	53
23	riverp***********.com	72	B	60	100	79	57
24	stlouisp*************.com	72	B	45	95	94	64
25	bons*******.com	72	B	52	99	82	64
26	continen*************.net	72	B	48	100	90	61
27	pmh*****.com	72	B	48	100	92	59
28	pool*******.com	72	B	42	99	88	69
29	ripo******.com	72	B	52	100	76	69
30	aquab********.com	72	B	42	97	98	62
31	nashvi***********.com	72	B	55	100	79	64
32	nelso*********.com	71	B	48	94	89	63
33	gilleys***********.com	71	B	53	99	77	64
34	gemi*******.com	71	B	52	95	93	52
35	ma***.ssgpools.com	71	B	48	100	94	54
36	newha*******.ssgpools.com	71	B	48	98	94	54
37	pool*******.com	71	B	60	95	87	47
38	rhode*******.ssgpools.com	71	B	48	98	94	54
39	leisu********.com	71	B	52	95	92	53
40	kevinspar****************.com	71	B	60	89	88	53
41	crest*********.com	71	B	42	99	90	64
42	alas*****.com	70	B	38	99	93	64
43	aspp*****.com	70	B	54	95	75	64
44	parro*********.com	70	B	64	95	89	40
45	colorad***********.com	70	B	48	95	91	55
46	lagun*********.us	70	B	40	99	85	67
47	cool******.com	70	B	83	99	33	69
48	elit******.com	70	B	60	100	81	45
49	swim*****.com	70	B	52	99	86	51
50	cody*****.com	70	B	42	99	90	59
51	oasiso**********.com	69	C	40	100	85	63
52	cal****.com	69	C	50	100	62	74
53	alans*********.com	69	C	30	94	94	69
54	juarezfi*************.com	69	C	50	92	87	54
55	spe*****.com	69	C	38	95	85	69
56	probu********.com	69	C	50	90	89	53
57	pools********.com	69	C	38	92	90	67
58	edmis********.com	69	C	61	95	84	41
59	poo*****.com	69	C	40	95	91	60
60	thepo********.com	69	C	52	94	87	52
61	risin*********.com	69	C	38	100	85	64
62	coastal************.com	69	C	48	100	82	57
63	parrot**********.com	69	C	51	90	78	64
64	poolper***********.com	69	C	55	99	83	47
65	neptune*************.com	69	C	50	99	78	59
66	gooda*******.com	69	C	42	100	89	57
67	bobspo**********.com	69	C	40	98	86	64
68	swimd*******.com	69	C	38	100	90	62
69	allenp*********.com	69	C	40	100	88	59
70	wvp***.com	69	C	40	96	89	62
71	burt*******.com	68	C	40	100	84	59
72	califo*********.com	68	C	48	95	85	53
73	eza***.com	68	C	40	88	95	60
74	nass*******.com	68	C	40	99	92	54
75	aquade*********.com	68	C	48	100	78	57
76	jmp****.com	68	C	45	94	91	51
77	neptune***********.com	68	C	50	100	82	50
78	enhan********.com	68	C	55	99	77	49
79	rockf********.com	68	C	38	95	93	58
80	perm******.com	68	C	38	92	90	62
81	soak*******.com	68	C	50	98	94	40
82	allam*********.com	68	C	38	100	95	51
83	ssg*****.com	68	C	38	99	88	59
84	supre*********.com	68	C	53	94	89	45
85	royalp***********.com	68	C	38	99	79	69
86	capit*******.com	68	C	40	90	96	57
87	luxuryp*************.com	68	C	60	75	82	57
88	poola********.com	68	C	52	95	84	51
89	carlt*******.com	67	C	30	100	86	67
90	brow*******.com	67	C	40	92	90	57
91	rogers**********.com	67	C	30	100	87	64
92	antho********.com	67	C	50	99	74	54
93	drs*****.com	67	C	42	100	84	54
94	sawat********.com	67	C	40	84	89	62
95	deserts***********.com	67	C	40	97	92	52
96	edgewat*************.com	67	C	40	99	75	64
97	azurep**********.com	67	C	40	98	90	52
98	thest********.biz	67	C	40	99	89	51
99	plati********.com	67	C	40	95	91	53
100	thepo*********.net	67	C	30	92	93	66
101	pool******.com	67	C	42	100	83	54
102	peng*******.com	67	C	48	98	86	46
103	mshomep***********.com	67	C	48	89	76	62
104	froud*******.com	66	C	30	100	89	57
105	georgia***********.com	66	C	58	97	69	49
106	luxurymou***************.com	66	C	40	93	89	53
107	epic*******.com	66	C	40	95	86	55
108	carib*********.com	66	C	38	94	87	55
109	qcapoo*********.com	66	C	52	97	75	47
110	glamo*******.com	66	C	52	97	64	60
111	woodfi***********.com	66	C	42	95	76	62
112	ambass*********.com	66	C	42	94	81	56
113	jcp****.net	66	C	46	77	88	59
114	pool*******.com	66	C	38	100	87	53
115	baypo*********.com	66	C	48	99	79	48
116	paradi*********.com	66	C	40	93	88	54
117	byop******.com	66	C	38	84	91	59
118	empir********.com	66	C	30	99	91	58
119	aris*******.com	66	C	40	92	85	57
120	signatu*************.com	66	C	48	100	75	53
121	hutc******.com	66	C	38	98	87	53
122	majes*******.com	66	C	30	100	87	59
123	truepo*********.com	66	C	48	80	88	53
124	townand************.com	66	C	38	89	89	59
125	brinkmann***************.com	66	C	52	95	78	47
126	mille*********.com	66	C	50	98	79	48
127	dolph*********.com	66	C	48	95	82	47
128	mrp*****.com	65	C	40	99	87	45
129	hugh*******.com	65	C	30	97	95	50
130	sunsetp***********.com	65	C	38	72	88	70
131	rockymoun****************.com	65	C	40	99	90	42
132	aqu*****.com	65	C	48	94	87	42
133	central************.com	65	C	40	94	87	50
134	allsea*********.com	65	C	57	85	86	37
135	poolb*********.com	65	C	40	99	80	53
136	athen********.com	65	C	38	100	76	59
137	pools*******.com	65	C	48	85	84	52
138	spspo********.com	65	C	35	77	96	62
139	norther***********.com	65	C	38	100	85	48
140	ledgew*********.com	65	C	38	98	95	42
141	advance***********.com	65	C	40	77	90	62
142	zee*****.com	65	C	48	100	88	35
143	nmp****.com	65	C	30	93	88	61
144	sunri*********.com	65	C	38	100	84	52
145	ulric*******.com	65	C	48	80	80	58
146	tars*******.com	65	C	40	100	78	53
147	pdx*****.com	65	C	40	85	79	64
148	fron******.com	65	C	30	99	100	45
149	allstar***********.com	65	C	30	98	90	57
150	julian*********.com	65	C	52	90	79	48
151	claff*******.com	65	C	48	100	81	42
152	pool******.com	65	C	42	95	90	43
153	leisur**********.com	65	C	40	83	97	50
154	watersed**************.com	65	C	40	94	95	43
155	eco****.com	64	C	38	98	68	62
156	arctic**********.com	64	C	48	92	67	58
157	colo******.com	64	C	28	100	86	57
158	clark********.com	64	C	35	99	78	57
159	flfg*****.com	64	C	35	95	89	47
160	lakecou***********.com	64	C	40	99	80	47
161	pacpo********.com	64	C	40	94	85	48
162	aquatic***********.com	64	C	43	85	85	51
163	idahopo************.com	64	C	30	100	72	68
164	seco*******.com	64	C	38	95	88	46
165	aquari***********.com	64	C	42	100	70	57
166	ewin******.com	64	C	40	97	85	45
167	atlant**********.com	64	C	41	88	86	52
168	plan*****.com	64	C	55	95	72	40
169	prest********.com	64	C	30	100	89	52
170	copp*****.com	64	C	42	70	87	64
171	gdgr*****.com	64	C	46	97	77	46
172	catalin************.com	64	C	58	68	94	37
173	anth*******.net	64	C	38	95	86	50
174	poolsan*************.com	64	C	32	100	87	52
175	palmi********.com	64	C	38	90	75	65
176	stxcu*********.com	64	C	45	100	82	40
177	she*****.com	64	C	28	90	95	57
178	aqua******.com	64	C	35	78	92	58
179	alabam**********.com	63	C	40	100	71	51
180	arctics************.com	63	C	38	99	70	57
181	swan*****.com	63	C	30	99	85	53
182	krystal*************.com	63	C	40	80	92	49
183	aqua*******.com	63	C	40	94	70	59
184	dove******.com	63	C	40	89	88	45
185	ucpoo*********.com	63	C	40	99	78	47
186	northg***********.com	63	C	25	77	95	65
187	rickssw***********.com	63	C	38	99	86	40
188	eastcoa*************.com	63	C	35	90	90	47
189	theoasi*************.com	63	C	40	95	86	42
190	bluewa**********.com	63	C	40	97	81	47
191	imper********.com	63	C	38	87	71	64
192	conco*******.com	63	C	40	97	88	40
193	omnipoo***********.com	63	C	40	99	83	42
194	aquab********.net	63	C	40	90	83	47
195	siouxfall****************.com	63	C	40	99	84	42
196	tiny*****.com	63	C	40	100	93	30
197	utahp*******.com	63	C	40	98	78	49
198	poolcon***********.com	63	C	30	97	84	56
199	swimm********.outdoor-network.services	62	C	43	84	81	50
200	presid***********.com	62	C	38	99	75	47
201	southerncal********************.com	62	C	30	82	92	53
202	blue*****.com	62	C	30	95	78	59
203	pools********.com	62	C	33	91	79	55
204	clarkss************.com	62	C	40	88	92	36
205	backyar***********.co	62	C	25	97	79	60
206	derby*********.com	62	C	38	95	74	52
207	mccon********.com	62	C	30	85	92	52
208	brown********.com	62	C	40	95	77	45
209	east******.com	62	C	48	99	76	37
210	dartmout*************.com	62	C	30	100	84	47
211	bhp***.com	62	C	30	99	80	52
212	tcp****.com	62	C	43	86	88	41
213	leeswi**********.com	62	C	40	97	80	42
214	buster***********.com	62	C	36	95	83	44
215	aquas********.com	62	C	30	93	85	53
216	relaxp*********.com	62	C	35	72	92	56
217	arnold***********.com	62	C	38	83	92	42
218	surfsid************.com	62	C	35	84	80	57
219	hotsprings*****************.com	62	C	30	85	96	47
220	kernercons****************.com	62	C	28	95	85	52
221	lucas*******.com	62	C	40	94	83	40
222	clearwa***********.com	62	C	20	98	75	69
223	spla******.com	62	C	30	89	85	57
224	larrysp***********.com	62	C	30	85	88	57
225	soma******.com	62	C	35	90	85	49
226	dorado***********.com	62	C	52	97	53	54
227	alaska**********.com	61	C	48	99	56	52
228	sospoo*********.com	61	C	38	85	88	43
229	azpoo*******.com	61	C	30	100	78	48
230	poolan***********.com	61	C	25	100	84	51
231	bluewa**********.com	61	C	40	95	74	45
232	coastal************.net	61	C	40	95	79	40
233	tampa********.com	61	C	25	100	88	47
234	band******.net	61	C	40	68	95	47
235	infini***********.com	61	C	38	93	76	47
236	poseido************.com	61	C	40	99	56	59
237	cspo*****.com	61	C	40	95	80	40
238	russe*******.com	61	C	38	93	85	40
239	richmon************.com	61	C	40	98	60	57
240	nassaup***********.com	61	C	30	99	82	47
241	rcpo*******.com	61	C	33	89	81	52
242	adcock**********.com	61	C	40	90	82	40
243	sunsetpool****************.com	61	C	30	95	83	48
244	classicp**************.com	61	C	28	93	89	47
245	woodbr*********.com	61	C	30	97	72	59
246	artist***********.com	61	C	30	75	92	57
247	cann*******.com	61	C	30	90	87	50
248	outd******.net	61	C	30	98	79	49
249	sspo******.com	61	C	40	72	88	52
250	pool******.com	61	C	30	92	79	57
251	hotspr*********.net	61	C	42	97	86	31
252	liquid***********.com	61	C	33	95	91	38
253	pul****.com	61	C	36	98	80	42
254	natio********.com	61	C	38	99	78	40
255	amcon*******.com	61	C	30	99	76	52
256	ultim********.com	61	C	42	100	66	49
257	poolmas************.com	61	C	25	97	85	53
258	myhol*********.com	61	C	40	89	67	57
259	perpetu*************.com	61	C	28	88	83	58
260	alabama***********.com	60	C	38	97	68	49
261	diamo*********.com	60	C	35	87	82	47
262	integrit*************.com	60	C	20	99	85	51
263	connecti*************.com	60	C	48	75	84	40
264	customp************.com	60	C	40	85	74	51
265	anchor**********.com	60	C	35	85	94	37
266	swims*******.com	60	C	28	83	93	48
267	midwest***********.com	60	C	20	100	84	51
268	kansa*******.com	60	C	30	72	83	62
269	swim******.com	60	C	46	80	81	38
270	truebl**********.com	60	C	20	92	88	53
271	paramo**********.com	60	C	30	87	72	61
272	pools*********.com	60	C	36	99	75	43
273	laguna**********.com	60	C	38	100	61	52
274	ppo***.com	60	C	38	83	83	44
275	mpscu*********.com	60	C	30	100	73	49
276	allabou*************.com	60	C	30	95	87	40
277	dolph********.com	60	C	20	100	87	50
278	turner***********.com	60	C	30	88	85	47
279	polarp**********.com	60	C	33	90	69	59
280	alabam**********.com	59	D	28	85	81	52
281	aloha********.com	59	D	38	82	83	41
282	chas*****.com	59	D	28	99	89	35
283	aaap******.com	59	D	32	82	84	47
284	kentuck************.com	59	D	40	94	72	42
285	allsea*********.net	59	D	25	75	88	59
286	mtpo******.com	59	D	30	94	78	46
287	mdpoo*********.com	59	D	45	100	59	42
288	smpo******.com	59	D	35	52	96	57
289	perfor**********.com	59	D	30	98	81	40
290	cpspoo*********.com	59	D	40	78	79	46
291	olympi**********.com	59	D	20	94	87	49
292	a1poo*******.com	59	D	35	90	80	42
293	markl********.com	59	D	30	94	81	42
294	hight********.com	59	D	25	98	81	48
295	trici*******.org	59	D	20	100	67	63
296	spartan************.com	59	D	30	87	85	45
297	crysta*********.com	59	D	38	99	62	50
298	genc******.com	59	D	48	99	39	62
299	aaap******.net	59	D	30	100	72	49
300	poo*****.com	59	D	50	95	49	50
301	falv*******.com	59	D	28	88	83	47
302	carl*****.com	58	D	35	85	75	47
303	master**********.com	58	D	38	95	58	52
304	russos**********.com	58	D	20	100	80	48
305	bart******.com	58	D	43	84	63	51
306	oasis********.com	58	D	30	99	59	59
307	schumac*************.com	58	D	38	91	78	37
308	poo*****.com	58	D	37	94	75	38
309	aperf*******.net	58	D	35	80	81	43
310	acapul**********.com	58	D	30	100	74	40
311	wvpo*******.com	58	D	35	55	94	50
312	poolw*******.com	58	D	58	65	68	43
313	bonec*******.com	58	D	35	73	93	40
314	aqualit*************.com	57	D	25	100	83	36
315	pacificp*************.com	57	D	48	62	65	57
316	kustoms*************.com	57	D	35	90	73	42
317	georgiamou****************.com	57	D	28	72	93	44
318	secoma**********.com	57	D	28	79	89	44
319	paradise**************.com	57	D	25	89	81	45
320	islan********.com	57	D	40	94	56	47
321	rowan*********.com	57	D	35	80	76	47
322	leisur**********.com	57	D	32	87	78	42
323	swi*****.com	57	D	30	92	78	40
324	tntp******.com	57	D	20	83	92	47
325	memp*******.com	57	D	25	89	87	40
326	dominio***********.com	57	D	33	77	82	43
327	prop******.com	57	D	63	100	10	64
328	premi*********.com	57	D	25	95	83	40
329	poo****.com	57	D	30	93	74	42
330	lapool***********.com	56	D	20	99	78	43
331	pool******.com	56	D	30	93	67	48
332	lucky*********.com	56	D	25	85	87	37
333	water*********.com	56	D	30	95	76	35
334	assoc*********.com	55	D	30	98	55	50
335	cmcpo*********.com	55	D	15	82	90	47
336	aquas*******.com	55	D	25	94	63	50
337	nelso*********.com	55	D	40	99	47	45
338	blue*******.com	55	D	25	78	88	41
339	alliso**********.com	55	D	28	90	68	47
340	parkl*********.com	55	D	30	80	82	37
341	actions************.com	54	D	30	95	59	43
342	lambert***********.com	54	D	35	90	67	35
343	vaugh*******.com	54	D	30	72	86	37
344	luxel********.com	54	D	25	88	82	34
345	destiny************.com	54	D	25	88	79	37
346	caseysal*************.com	54	D	30	86	71	42
347	bluemo***********.com	54	D	25	65	86	47
348	aplu******.com	54	D	33	75	78	37
349	combine***********.com	54	D	49	95	40	42
350	rich*******.com	54	D	20	98	75	37
351	kris*******.com	54	D	28	84	92	25
352	cabo_rojo_puerto_******************************.sanjuanpools.com	54	D	25	92	81	30
353	freed*********.com	53	D	18	92	78	40
354	pic****.net	53	D	20	95	56	54
355	rockymo***********.com	53	D	25	79	73	45
356	mmp****.com	53	D	25	98	65	38
357	swims*********.com	53	D	20	65	84	51
358	gillet**********.com	53	D	25	72	86	37
359	monta*******.com	53	D	25	82	72	45
360	nevada***********.com	53	D	25	77	82	40
361	unite********.com	53	D	27	80	87	30
362	wipoo*******.com	53	D	40	89	50	42
363	paradi*********.com	52	D	35	70	81	30
364	crysta*********.com	52	D	20	65	89	42
365	pools*******.com	52	D	25	90	55	52
366	pre****.industries	52	D	20	90	63	49
367	olympi*********.com	52	D	28	97	61	35
368	caribb*********.com	52	D	20	74	87	37
369	integrit**************.com	51	D	20	87	67	42
370	shawn*******.com	51	D	40	70	66	32
371	wond******.com	50	D	23	77	68	42
372	gedd*******.com	50	D	30	100	44	40
373	dave*******.com	50	D	25	65	88	30
374	pool******.com	50	D	40	82	51	37
375	pro****.com	50	D	48	99	10	53
376	paradi*********.net	49	F	35	53	81	30
377	ashtonp************.com	49	F	25	89	50	43
378	state*********.com	49	F	25	60	89	30
379	abpo*****.com	49	F	20	94	59	37
380	anders***********.com	49	F	30	65	65	43
381	atla******.com	49	F	25	65	82	30
382	mywa*******.com	49	F	20	65	69	52
383	pc***.com	49	F	30	100	30	48
384	brpo******.com	48	F	35	90	21	55
385	horizo***********.com	48	F	25	67	78	30
386	erick*********.com	48	F	30	61	82	25
387	puravid************.com	48	F	30	87	58	30
388	parad*******.com	47	F	20	76	73	30
389	lowe*****.com	47	F	25	85	61	30
390	thunde**********.com	46	F	30	95	30	41
391	arizona***********.com	46	F	40	80	21	51
392	cavan********.com	46	F	28	92	24	53
393	thepre**********.com	46	F	32	100	28	37
394	wink*******.com	45	F	30	60	42	53
395	valleyp***********.com	44	F	20	95	15	59
396	densc*******.com	44	F	5	85	75	25
397	rcpoo*********.com	44	F	38	94	10	47
398	poo****.com	43	F	30	85	34	35
399	waters*********.com	43	F	30	87	10	57
400	splas********.com	43	F	20	90	40	37
401	acme******.com	41	F	42	88	10	35
402	bask*****.com	40	F	28	89	10	45
403	ccpoo*********.com	37	F	20	94	12	37
404	eco****.net	36	F	20	83	10	43
405	thetropi**************.com	36	F	20	90	10	37
406	aqua*******.com	35	F	15	39	65	25
407	central************.com	32	F	13	70	10	46
408	teto******.com	30	F	15	87	10	22

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

408 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Pool / Spa Website Score?

The average pool / spa website scores 62/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit

← Back to all industry reports