Houses of Worship Welcome Everyone. Except Search Engines.

Nonprofit · 329 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Religious / Faith Websites

A family moving to a new city asks ChatGPT: "Best churches near downtown Denver with children's programs." Your congregation offers exactly what they need. But your website has last Sunday's sermon title and nothing else. Across 329 religious and faith organization sites, the average AISO score is 58/100. SEO averages 82. AEO sits at 35.

Engagement scores 47 and readability reaches 76. A total of 17% fall below 50. Faith communities do incredible work. Their websites rarely reflect the depth and warmth of what they offer.

Schema markup is absent from 50% of religious sites. Without Church or Place of Worship schema, AI cannot surface your congregation for relevant searches.

Why This Matters for Religious / Faith

Religious organization is defined as a community of people who share a common faith and gather regularly for worship, education, and service. These organizations grow through welcoming new members. AI search is how many families now find their next faith home.

When a family asks an AI tool about local churches, temples, or mosques, AI looks for service times, programs, beliefs, and location data. A website with just a photo of the building and last week's bulletin gives AI nothing useful.

PlaceOfWorship schema refers to structured data that describes a religious organization's denomination, service times, programs, location, and contact information. This markup helps AI match seekers to congregations.

Families searching for a faith community now start with AI, not driving through neighborhoods.

Key Findings

17%

Score Below 50

50%

No Schema Markup

23%

No Open Graph Tags

35/100

Avg AI Engine Score

Key Takeaways

•
Service times are unstructured making it hard for AI to recommend your congregation for schedule-based searches.
•
Program details are sparse with youth, children, and small group offerings rarely described in detail.
•
Schema markup is missing from nearly all religious websites.
•
Belief statements are hidden or written in theological language instead of plain terms.
•
Event pages are outdated with past events cluttering the website.
•
Accessibility is poor excluding people with disabilities from accessing service information.

Common Mistakes in Religious / Faith Websites

Outdated content everywhere — Last month's bulletin on the homepage signals neglect to both visitors and search engines.
No program pages — Children's ministry, youth groups, and community service each need their own descriptive page.
Theological jargon in belief statements — Write what you believe in language anyone can understand.
Service times only in a sidebar widget — Create a dedicated page with service times, locations, and what to expect.
No first-visit FAQ — New visitors want to know about parking, dress code, nursery care, and service length.

How to Improve Your Religious / Faith Website

Add PlaceOfWorship schema. Include denomination, service times, address, phone, and program offerings.
Create a "Plan Your Visit" page. Cover parking, what to expect, dress code, nursery care, and how to find the building.
Write program pages for every ministry. Children, youth, small groups, community service, and music programs each need details.
Build a first-visit FAQ. Answer the top 10 questions newcomers ask before attending.
Keep event content current. Remove past events immediately. Show only upcoming activities with Event schema.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

168

70-79

80-89

90-99

Grade Distribution

0 (0%)

16 (5%)

168 (51%)

90 (27%)

55 (17%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring how well a website works for search engines, AI tools, and all visitors including those with disabilities.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting content so AI assistants can find and describe your congregation to seekers.

Why do religious organizations need website optimization?

Families moving to new areas use AI to find faith communities. Organizations with clear service times, program details, and location data get recommended.

What schema should churches use?

Use PlaceOfWorship schema with denomination, service times, address, and programs. Add Event schema for upcoming activities and FAQPage schema for visitor questions.

How do AI tools find churches and religious organizations?

AI reads structured data about service times, programs, beliefs, and location. Websites with only bulletins and sermon archives give AI little to work with.

Should religious organizations share beliefs on their website?

Yes, in plain language. A clear, accessible belief statement helps newcomers and AI systems understand your congregation's identity and values.

What accessibility issues affect religious websites?

Sermon audio without transcripts, event calendars without screen reader support, and PDF bulletins without accessible formatting.

How often should religious websites be updated?

Update event calendars weekly. Keep service times current for holidays. Add new program content as ministries launch or change.

All 329 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	asc*****.org	77	B	60	95	92	69
2	somewhe************.com	76	B	64	100	92	57
3	gofam*********.org	76	B	58	97	96	62
4	sct***.org	75	B	61	100	80	67
5	horizo*********.org	74	B	56	97	89	63
6	thecu*********.com	74	B	64	99	81	57
7	trinit**********.org	72	B	56	84	87	67
8	calv******.org	72	B	60	92	95	47
9	only*****.com	71	B	53	85	84	69
10	freed********.us	71	B	40	95	91	67
11	cent*****.com	70	B	38	95	93	67
12	theo******.church	70	B	40	100	92	59
13	lifepo*********.us	70	B	40	94	95	60
14	theo******.net	70	B	48	83	94	60
15	calva********.org	70	B	40	100	88	62
16	thechur************.net	70	B	48	97	89	57
17	pikespeak***************.com	69	C	33	93	96	64
18	foot*****.org	69	C	40	94	96	55
19	t**.nyc	69	C	40	100	94	53
20	faith********.com	69	C	48	77	93	62
21	asce*******.org	69	C	48	88	89	59
22	change***********.com	68	C	40	99	86	58
23	houseof*************.com	68	C	40	95	96	52
24	tp**.org	68	C	48	93	95	43
25	greatr*********.org	68	C	52	87	92	46
26	gc***.com	68	C	32	100	88	66
27	fair*****.church	68	C	40	91	94	58
28	nashvil************.com	68	C	40	85	100	57
29	myali********.org	67	C	48	82	100	46
30	nort******.org	67	C	52	85	93	45
31	gwinn*********.org	67	C	48	83	93	52
32	radi******.com	67	C	40	100	83	58
33	grac******.com	67	C	40	80	86	69
34	jame******.church	67	C	40	94	91	52
35	redeem*********.org	67	C	40	94	95	48
36	trini*********.org	67	C	40	83	93	62
37	summi*******.com	67	C	40	77	91	69
38	jou****.church	67	C	35	92	91	60
39	np**.church	66	C	40	83	96	52
40	no***.newlifechurch.org	66	C	38	89	91	57
41	discov*********.org	66	C	40	63	93	72
42	northl*********.net	66	C	38	100	86	53
43	lakesh*********.life	66	C	38	92	93	52
44	firstch*************.org	66	C	40	87	91	55
45	victor***********.com	66	C	48	95	90	40
46	bright**********.org	66	C	30	99	95	53
47	evang********.com	66	C	30	91	100	57
48	cypre********.tv	66	C	40	90	88	57
49	gracechu*************.org	66	C	40	85	85	62
50	gr***.sc	66	C	40	87	84	62
51	grac*******.net	66	C	48	95	87	45
52	risen********.org	66	C	30	97	87	64
53	lifec*********.com	66	C	40	95	81	57
54	champ*********.org	66	C	38	95	95	47
55	cheye********.org	66	C	43	70	95	62
56	echo******.org	65	C	43	76	90	57
57	trini********.com	65	C	38	96	83	55
58	fccp******.com	65	C	40	80	81	67
59	bethle*********.us	65	C	38	80	97	53
60	firs*******.me	65	C	40	84	94	52
61	healing***********.org	65	C	40	82	85	62
62	vc**.com	65	C	40	80	95	52
63	gr***.community	65	C	38	80	88	64
64	citie*******.com	65	C	48	92	87	40
65	fres*****.church	65	C	38	97	86	51
66	awa*****.org	65	C	48	99	91	32
67	first*********.com	65	C	40	70	94	62
68	christ***********.org	65	C	30	97	94	52
69	stpet********.org	65	C	40	85	94	51
70	south********.com	65	C	36	72	94	64
71	chris*********.org	65	C	40	80	95	53
72	wate*****.org	65	C	40	95	78	57
73	stjoh*********.org	65	C	40	80	96	50
74	calvar*********.com	65	C	40	83	82	62
75	oursun**********.com	65	C	53	95	83	38
76	crossroad**************.org	64	C	40	92	92	42
77	pilgr*********.org	64	C	38	99	82	50
78	redro*********.com	64	C	30	94	91	52
79	rivers*********.family	64	C	40	82	96	47
80	sout*******.org	64	C	46	78	96	43
81	plattp*********.org	64	C	30	90	90	57
82	cth***.com	64	C	48	65	97	50
83	christch*************.org	64	C	40	92	91	44
84	theriv**********.com	64	C	40	85	89	52
85	bran******.church	64	C	40	88	89	48
86	buckh*********.org	64	C	40	85	93	47
87	f**.org	64	C	38	77	80	67
88	eaglech*************.com	64	C	38	77	85	62
89	heartl*********.com	64	C	40	85	86	52
90	charle**********.net	64	C	40	77	95	52
91	windsorchr****************.me	64	C	40	85	80	59
92	first********.org	64	C	48	83	89	42
93	rock*****.church	64	C	40	75	87	62
94	newm*****.org	64	C	30	94	85	60
95	well******.one	64	C	25	80	97	66
96	sanmigue**************.org	64	C	53	67	86	54
97	chr*****.com	64	C	40	77	86	62
98	mann******.church	64	C	48	94	78	47
99	victor*********.com	64	C	48	97	78	42
100	flc*****.org	64	C	30	97	85	56
101	awaken*********.org	64	C	28	72	94	71
102	conco********.org	64	C	30	97	94	47
103	stoweco*************.org	64	C	48	92	78	48
104	highla*********.org	63	C	40	78	96	47
105	cityc*******.com	63	C	30	98	91	47
106	harbor**********.org	63	C	40	95	87	40
107	chap******.cc	63	C	40	84	90	46
108	haw***.manna.church	63	C	40	97	93	35
109	sout*****.church	63	C	40	87	90	44
110	northr**********.com	63	C	40	85	90	45
111	ther******.net	63	C	30	83	96	52
112	wpc***.org	63	C	40	85	85	52
113	discover*************.com	63	C	40	91	91	42
114	connection******************.com	63	C	35	88	95	45
115	blac*****.church	63	C	40	94	91	37
116	col****.org	63	C	30	85	90	57
117	tc**.org	63	C	38	72	98	52
118	kingdo***********.org	62	C	40	77	87	52
119	the***.church	62	C	38	90	79	51
120	epiphan***********.org	62	C	40	72	94	50
121	ccc****.org	62	C	38	87	89	42
122	lifech*********.org	62	C	30	72	97	58
123	herit*********.com	62	C	38	95	87	40
124	mids*******.org	62	C	30	95	78	59
125	cal****.church	62	C	35	71	98	50
126	ede***.com	62	C	40	72	89	53
127	newho********.org	62	C	28	93	93	48
128	mora******.org	62	C	30	100	83	50
129	biltm*********.com	62	C	40	70	92	52
130	beav*****.cc	62	C	35	85	93	43
131	chapel-************.org	62	C	35	90	97	35
132	harv*****.org	62	C	40	83	88	47
133	rock******.church	62	C	40	98	85	35
134	the*****.org	62	C	40	97	86	36
135	rivert*********.org	62	C	40	68	84	62
136	vbco*****.com	62	C	40	75	97	43
137	church***********.com	61	C	25	86	96	48
138	ch**.org	61	C	40	77	86	47
139	newlif*********.com	61	C	38	72	81	58
140	calva*******.org	61	C	35	84	96	40
141	voxc*****.org	61	C	25	96	90	47
142	cal****.us	61	C	38	95	77	47
143	wes*****.church	61	C	30	85	98	41
144	india*******.org	61	C	40	72	92	45
145	grac*****.com	61	C	42	78	88	43
146	bria******.church	61	C	46	60	87	52
147	springh************.gov	61	C	40	83	81	47
148	s**.church	61	C	40	90	80	42
149	vall*******.org	61	C	30	75	81	67
150	dire*****.catholicnh.org	61	C	30	83	94	47
151	newfron***********.com	61	C	25	97	88	50
152	fello*******.com	61	C	40	72	96	43
153	faithl*********.org	61	C	30	91	88	47
154	zeal******.tv	61	C	30	87	91	49
155	tx***.com	61	C	40	77	86	47
156	nat*****.cc	61	C	38	93	78	47
157	disco*********.org	61	C	20	87	89	62
158	chu***.truenorthak.org	60	C	30	77	89	52
159	c**.church	60	C	40	68	94	45
160	cool******.org	60	C	30	77	95	47
161	greens***********.org	60	C	42	65	91	47
162	rh**.org	60	C	25	90	98	41
163	crossp***********.com	60	C	40	69	90	45
164	kawaia*********.com	60	C	30	78	91	50
165	alohas*********.com	60	C	63	93	40	48
166	sgcin*******.org	60	C	35	70	95	47
167	northv*********.us	60	C	30	98	79	47
168	s**.church	60	C	30	99	76	47
169	discove************.com	60	C	25	99	85	45
170	theope*********.org	60	C	35	73	91	47
171	thes*****.church	60	C	38	90	92	30
172	ccc*****.org	60	C	40	100	85	25
173	gracep*********.com	60	C	28	67	96	57
174	njv***.com	60	C	30	77	91	50
175	chris*********.org	60	C	40	99	67	45
176	grace********.org	60	C	35	78	89	45
177	chapel**********.org	60	C	35	74	95	45
178	fbc***.org	60	C	40	88	76	47
179	vic****.com	60	C	25	85	91	52
180	belle*******.org	60	C	30	82	97	40
181	w**.org	60	C	30	92	77	52
182	elev*****.cc	60	C	40	92	61	57
183	the*****.church	60	C	30	77	83	58
184	hol*****.com	60	C	40	85	79	45
185	storyl*********.net	59	D	38	79	96	33
186	parkv*********.org	59	D	40	93	77	36
187	val***.church	59	D	20	91	88	53
188	resur*******.church	59	D	38	93	51	64
189	news*****.org	59	D	25	70	95	56
190	vineh*********.com	59	D	28	75	96	47
191	heri******.org	59	D	30	75	81	57
192	mosaic*********.org	59	D	25	80	84	56
193	church*********.org	59	D	30	89	95	35
194	m**.mt.gov	59	D	37	45	83	72
195	restor***********.cc	59	D	30	80	90	45
196	hopec********.org	59	D	40	65	88	46
197	orchar***********.com	59	D	30	97	91	30
198	oak*****.church	59	D	30	77	88	52
199	smc*****.org	59	D	40	92	85	30
200	ignit*********.com	59	D	25	67	99	52
201	16thst***********.org	58	D	30	92	97	25
202	gene******.church	58	D	30	73	92	47
203	zionch*********.com	58	D	38	87	81	36
204	whitesvill****************.com	58	D	35	73	90	42
205	calva********.com	58	D	35	55	94	52
206	colora***********.org	57	D	48	91	41	58
207	chris*********.org	57	D	30	95	53	62
208	ene*****.org	57	D	30	75	93	37
209	gra****.org	57	D	30	80	79	47
210	wells*******.church	57	D	25	93	85	37
211	neb*****.thegospelcoalition.org	57	D	30	70	100	35
212	tonop********.com	57	D	30	62	91	51
213	chur*******.org	57	D	30	79	85	42
214	campg*********.org	57	D	35	78	82	40
215	m**.marshall.edu	57	D	35	80	87	35
216	wvpre*******.org	57	D	30	72	78	56
217	pcwy*****.org	57	D	38	75	85	37
218	cros*******.com	56	D	30	78	91	35
219	mosai*******.net	56	D	25	85	86	38
220	nort******.org	56	D	25	67	95	47
221	stmic*******.gov	56	D	35	72	76	50
222	cvc*****.org	56	D	28	80	92	35
223	fondr********.com	56	D	38	75	93	26
224	thecr********.com	56	D	30	90	75	41
225	nhep*******.org	56	D	35	78	82	38
226	newh*******.com	56	D	30	77	81	47
227	stjose**********.org	56	D	30	70	86	47
228	oldfirs***********.org	56	D	35	77	85	35
229	souths***********.org	56	D	40	89	65	40
230	cath*****.org	56	D	32	97	71	36
231	h**.net	55	D	30	83	78	40
232	mossbr*********.org	55	D	30	67	90	42
233	mic*****.thegospelcoalition.org	55	D	30	65	97	35
234	church*********.com	55	D	28	85	82	37
235	broo*****.net	55	D	25	75	73	58
236	n**.gov	55	D	32	85	76	38
237	ndd***.com	55	D	25	75	97	34
238	calv*****.org	55	D	35	67	84	42
239	westm********.org	55	D	30	95	58	50
240	harbo*********.org	54	D	30	80	60	57
241	hillc********.org	54	D	38	84	73	30
242	valley***********.com	54	D	30	84	83	31
243	t**.us	54	D	42	68	76	36
244	io**.thegospelcoalition.org	54	D	30	65	93	35
245	nebrask************.org	54	D	35	77	78	35
246	christ*********.online	54	D	30	77	89	30
247	churcha************.com	54	D	30	60	85	45
248	tndi*******.org	54	D	40	62	81	37
249	capita***********.com	54	D	30	62	95	35
250	xrc*****.com	54	D	40	70	65	45
251	rccbi********.org	53	D	33	60	91	33
252	christianc*****************.com	53	D	30	83	78	30
253	visitl*********.com	53	D	20	83	84	38
254	mnch******.org	53	D	30	92	51	50
255	cityl*********.org	53	D	40	83	61	37
256	newmexi************.net	53	D	40	78	72	30
257	saintt***********.org	53	D	38	85	53	45
258	wyom******.org	53	D	25	68	92	35
259	churc*********.com	52	D	20	90	71	42
260	blackhillsh******************.com	52	D	25	75	93	24
261	brentw**********.com	52	D	30	72	77	38
262	bigho*********.com	52	D	35	60	94	23
263	waterfr***********.com	52	D	30	97	58	37
264	thor******.com	51	D	18	70	86	42
265	cros******.church	51	D	30	77	49	58
266	la***.org	51	D	25	80	63	47
267	ohio*****.com	51	D	20	87	81	30
268	bridge*********.com	51	D	23	70	80	42
269	chris*********.com	51	D	35	52	84	35
270	morga*********.org	51	D	35	43	91	37
271	freedom*************.org	50	D	38	67	62	37
272	portla*********.org	50	D	18	83	75	35
273	gr***.org	50	D	30	70	75	32
274	ho**.church	50	D	25	60	59	64
275	southsi************.org	49	F	35	73	58	38
276	coaho********.net	49	F	25	68	66	47
277	victo********.org	49	F	30	83	44	48
278	eva****.church	48	F	30	84	63	27
279	kentuc*********.com	48	F	48	78	32	40
280	m**.edu	48	F	40	78	40	40
281	frontl*********.com	48	F	28	62	71	37
282	rock******.tv	46	F	30	92	36	38
283	io**.county.iowa.sites.gmdsolutions.net	46	F	15	73	73	33
284	visitc*********.com	46	F	48	85	10	50
285	chur******.20m.com	46	F	25	57	57	50
286	gatewa*********.org	46	F	40	91	14	50
287	chur*******.org	46	F	20	67	60	45
288	fundfor************.org	46	F	25	80	53	37
289	churcho*************.com	45	F	25	82	36	49
290	delaw*********.iowa.gov	45	F	25	73	50	40
291	cccad********.org	45	F	30	80	38	40
292	grac*******.city	45	F	28	79	30	52
293	erg****.org	44	F	25	90	45	30
294	seve*******.org	44	F	30	84	10	62
295	beacon**********.org	44	F	20	82	41	45
296	spring**********.org	44	F	20	92	38	40
297	epis*******.org	44	F	35	70	30	47
298	citych***********.org	43	F	40	84	10	45
299	rive*******.org	42	F	40	100	10	30
300	ccc***.org	42	F	30	97	10	45
301	episco***********.org	41	F	25	58	66	23
302	faith********.org	40	F	15	92	10	59
303	oregonc************.org	40	F	23	84	10	55
304	churchofje****************.org	40	F	30	93	10	40
305	als***.org	39	F	20	85	11	53
306	eagleb**********.com	39	F	30	69	10	53
307	cci***.org	39	F	35	63	39	25
308	arc*****.delaware.gov	38	F	25	83	10	45
309	hc***.org	38	F	35	85	10	30
310	ladi******.org	38	F	35	63	31	30
311	sb**.org	37	F	23	75	10	51
312	wv***.org	37	F	20	65	30	40
313	califo***********.gov	36	F	30	63	10	47
314	harbo********.com	35	F	18	78	10	45
315	cci***.com	35	F	25	72	10	42
316	unio*******.church	35	F	20	82	24	25
317	ia***.org	34	F	30	62	10	40
318	sne***.org	34	F	23	73	10	40
319	aba*****.org	33	F	30	72	10	30
320	moume*******.org	33	F	20	53	18	47
321	mtns*****.org	33	F	20	68	10	42
322	li**.church	33	F	20	41	54	21
323	usac*******.org	32	F	15	77	10	40
324	nav*****.org	32	F	35	73	10	18
325	renc*****.com	31	F	23	52	10	45
326	missis*********.org	30	F	20	50	10	45
327	lo***.churchofjesuschrist.org	29	F	15	68	10	32
328	kyba*****.org	27	F	15	60	10	30
329	vmch******.org	26	F	15	53	10	35

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

329 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Religious / Faith Website Score?

The average religious / faith website scores 58/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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