A
AISO Studio

Is your remodeling / renovation website keeping up? Here's what the data shows.

Remodeling / Renovation Website Audit Report

We scanned 364 remodeling / renovation websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Construction · Sample size: 364 sites · Scan date: March 14, 2026

Overview

The remodeling / renovation industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 364 sites is just 51 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for remodeling / renovation sites is SEO, with an average of 80. The weakest area is AEO, at just 19. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 51, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 41% of remodeling / renovation websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

51

AISO Score

80

SEO

39

Readability

70

Engagement

19

AEO

51

WCAG

Key Findings

41%

Score Below 50

A significant portion of sites need improvement.

15%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

6%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most remodeling / renovation websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 364 remodeling / renovation websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 51 means the typical remodeling / renovation website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 19 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 15% of sites lack schema markup. 6% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The remodeling / renovation industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 364 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
2
30-39
25
40-49
123
50-59
156
60-69
53
70-79
4
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
4 (1%)
C
53 (15%)
D
156 (43%)
F
151 (41%)

Dimension Breakdown

Average scores across all 364 remodeling / renovation websites for each scoring dimension.

SEO
80
Readability
39
Engagement
70
AEO
19
WCAG
51

Full Results

The table below lists all 364 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the remodeling / renovation space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1123rem***********73B100488050100
2rhhomes***********73B10063755871
3mtcin*********70B97519025100
4onestopre**************70B9550755087
5chica*********69C9455903377
6behap********67C9740853889
7nedesi***********67C9754802688
8allinonehome********************67C8760902580
9ebuilde***********67C9747753890
10amtre*********66C9558603094
11dopplerco**************66C8955683396
12wichita*************66C8166902664
13hometownco****************65C9247802595
14deputyb***********65C9448802689
15dustinwell*****************65C9761781083
16willetco**************65C9446852683
17jrchomere**************65C8951754173
18slsho*******65C9754751890
19utahhom************65C8954782589
20southernfam*******************64C9441684579
21homequali****************64C9736802595
22rrch*******64C92537018100
23pivottos**************64C9243753090
24customcolor******************64C9445753087
25boernerco**************64C9740834067
26valleyre**************63C8663783353
27skylinerem****************63C7961702586
28totalremod******************63C8942852583
29highsier*************63C7956901878
30ilevelcon****************63C9260804039
31dfwimp*********63C9537903072
32wentwor************63C9740851889
33cecilj***********62C8441901891
34polisre************62C8934902585
35impactho*************62C6553952578
36trco*******62C8743702596
37abcsea***********62C9257681880
38remodel***********62C9255801870
39louisia*************61C9246603087
40hcrem********61C8754552591
41magnoliaho****************61C9139753373
42distincti****************61C9455853038
43tenkeyr***********61C9450904323
44conceptho****************61C9433851889
45clarcon*************61C8442732690
46meridia*************61C8650903542
47sjja*******61C9737754060
48martinshom*****************60C8651753063
49castillor**************60C97347510100
50insta*********60C8939903053
51hometown*************60C7675581081
52reeseb***********60C8969551867
53myunder************60C9438753070
54buildw**********60C8960831060
55gcrenova*************60C8967802528
56lmcr*******60C8752553087
57bestpic************60C9729853071
58riseabove**************59D8953902531
59azbaysideh******************59D10038833048
60litchfie**************59D8746903833
61yoder-*********59D8448731093
62yourhomei****************59D8458701867
63totalh*********59D8648781870
64citywide**************59D8057701088
65sbhomere*************59D8947701090
66owingsb***********59D8648731875
67ltconstruc******************59D9246601890
68tricityr*************59D8746733060
69alenco*********59D7650702580
70dabe******59D8933903358
71vegasho*************59D9434902556
72myhom*******59D9756733326
73payne-t***********59D8054751082
74amplified***************59D8939853354
75eliter**********59D8940633081
76wedavies**************59D9457781848
77birmingha***************58D7947731881
78farnorthc****************58D7962701858
79pjh-con*************58D84441004017
80renewt**********58D8147703560
81greatdayi***************58D8449652570
82ctpo******58D9441804332
83aare******58D87446510100
84foxwood***********58D9135751882
85blackdo*************58D8549802850
86huntertile****************58D7940752580
87pcrcol*********58D8735682690
88myliberty**************58D8943804823
89abovean*************58D8932751893
90buildwi***********58D8156604543
91homesrus**************57D8151701871
92gerrishr*************57D8932852563
93mdhomer*************57D8955603047
94mapleh*********57D826275069
95kowal*******57D8439851078
96arkansasco*****************56D7251651879
97bromwellc***************56D8251801847
98newleafr*************56D8150651874
99backcon*************56D8418902679
100central-miss*********************56D7645732563
101montanarenovat*************************56D8743781067
102insideout**************56D8925904633
103villacu*************56D8233801091
104applecons**************56D9239731075
105northernvall*********************56D9745851834
106shreno***********56D8958781038
107dmbcont***********56D7748804526
108eagle********56D9238551889
109tricities****************56D8958801825
110infinityco****************56D8944901045
111mossbuild****************56D8457651855
112bighousec***************55D8254901824
113gahomer*************55D970901893
114arkhomesan*****************55D8732703067
115anderson**************55D8944551876
116americanre****************55D8920801886
117remodelin**************55D8646683832
118anthonyslab******************55D8637731078
119constr*********55D7066801046
120remodel*************55D8453851832
121jerryharr****************55D8749932612
122fandmcon**************55D7549801062
123gatewa***********55D8741702556
124gail-con*************55D8455651060
125anthonyco***************54D9238701065
126toddthomash*******************54D8648753324
127innovat************54D8428732080
128centennialcon***********************54D8739701075
129boyd******54D9719851073
130yourclea*************54D7442782555
131proho********54D9709010100
132hbsl******54D7466881022
133destin***********54D7469781029
134advantage***************54D7764653023
135dave*******54D7140901852
136neilk********54D9450751827
137deslandes****************54D71426010100
138theremode**************54D8944751054
139american**************54D9431601882
140buildno*************54D8249681064
141buildw***********54D7667652527
142qualityre**************54D8148601078
143sweene***********54D8450751843
144buildin*************54D8442733830
145hammerco*************54D9223852550
146alabamahomer*********************53D8425851076
147trav******53D8436704033
148homesol************53D8439751850
149chadchild****************53D8442631073
150mlcrem*********53D8147753324
151erreno**********53D6959652543
152indianah**************53D6742852546
153kcrem*********53D8150701055
154lacoste************53D8439701067
155baton-rou****************53D8245651861
156greatnorth****************53D9218903336
157bornaga*************53D7940831846
158blockre************53D9236803023
159crafts***********53D8441801054
160dupaulco**************53D8140803035
161unshakeabl****************53D8646601070
162besthomer**************52D6930651892
163rosewoodr***************52D8137652556
164delawarecons********************52D7958731033
165cornerstoner********************52D9234631069
166rs-develo**************52D908603090
167kastlerco**************52D5948851060
168everest-**************52D9434682542
169blue-ribbo******************52D940753080
170buildb*********52D9415852547
171creativeco*****************52D6958901812
172cleary***********52D8450601057
173powellco**************52D891832682
174tilghma*************52D8740652544
175shawcor*************52D8447751046
176empirer*************52D8940801039
177jlremo**********52D8448701048
178bcscorp***********52D7247701852
179statewide**************51D949704055
180camera***********51D87116018100
181baybrook**************51D7854801813
182hilwehb***********51D8736852517
183acadian***********51D7952801816
184modernre**************51D6161651844
185ridgewoodho******************51D8725731860
186planfo*********51D815845078
187mbro*****51D8146901811
188bella********51D8147752815
189galler*********51D8133803328
190gamiscon*************51D724990259
191leing*******51D7345701064
192montgomeryremo************************51D8948652519
193remedyhom****************51D8222503090
194tennessee**************51D6262551854
195vermontrenov**********************51D8458731018
196millersr**************51D929832558
197bjcontra*************51D6047552080
198hammers************51D9426751847
199elmbu********50D765150870
200helloc**********50D7950651535
201affordable*****************50D8641602540
202remode**********50D7633751854
203medomakco**************50D845448070
204feinm*******50D7947701831
205mcdonald**************50D8630702544
206jshomer************50D6939851838
207revivew***********50D8947551542
208recraf*********50D824970306
209redhousecu****************50D7959731018
210ticohome**************50D5652731850
211sacrem***********50D6942681065
212fourbro***********50D8926751850
213dddp*****50D9435901013
214holtzman**************49F9438601535
215seapo********49F8920604537
216remodeli**************49F925765109
217remode**********49F7263651025
218homespec**************49F970752564
219donerightho******************49F8738801028
220boltecon*************49F7939601063
221homesby***********49F6157781033
222bbrn*****49F7449701042
223mwconstru***************49F7641652538
224essent*********49F8939602630
225westsh***********49F894952543
226nationbu*************49F7456631040
227elitehome**************49F8237801036
228texas-hom***************49F8227752537
229jvasquezc***************49F7451781814
230lastfronti*****************48F7235601075
231dmconstruc****************48F6431601088
232homewor************48F8448601826
233nicholasd**************48F8741602817
234righta**********48F6959551040
235chapdelai**************48F7346651047
236mlm-*******48F8934100101
237mnremodel****************48F6922731080
238hometownreno*********************48F6653501855
239homepr**********48F8222681073
240simon*******48F8454551030
241southland**************47F7635601060
242mattcon*************47F8932651040
243tvrem********47F794455064
244hkcha********47F8911702548
245thehomeli**************47F7132751055
246classichom******************47F725065309
247stapletonc*****************47F7747701815
248bancons************47F6648601050
249homem********47F7450631821
250customr************47F6952731814
251danielb***********47F6640501867
252improv**********47F713990204
253expohomei**************47F840903830
254akhomemod**************46F764240085
255colorador**************46F7227902515
256freimarkc***************46F7910601090
257landma**********46F6552701029
258chiren***********46F8938651023
259jrcs*****46F749804330
260mgmbui*********46F6926581080
261sparrowre**************46F8125553041
262alliedr*************46F7645652513
263wrights-r**************46F843978184
264minnesotare*******************46F7432802514
265realre***********46F5453701039
266renuit*********46F770753064
267longh*******46F8438751018
268ayar*****46F890903324
269overallr*************46F940732553
270kacla*******46F8449601018
271sparlingc***************46F870903033
272executive**************46F6843551056
273northsh*************46F6946551050
274dc-homer*************46F890903621
275bartelt***********46F7936601047
276phxhomer*************45F940903313
277straigh***********45F8127751031
278skogmanr*************45F5949751029
279nextg********45F8118731843
280idahome***********45F7146701810
281designbuild*******************45F7638731024
282libertyhil*****************45F7935651033
283mcneil***********45F8439681019
284ciprianirem********************45F890852044
285flbl******45F6920701069
286theco********45F940833815
287thefaul*************45F7645581034
288greenstat***************45F754235084
289buffingto***************45F8229701035
290deltarem*************45F8135381070
291hkremo**********45F8448501819
292cosnerco**************45F6930731044
293shawwy*********45F7248501046
294hendric*************44F696440038
295hdrrem***********44F764143064
296johnhanks****************44F4940501078
297california*****************44F6245651826
298allangles**************44F6928751038
299trueson*************44F894050828
300revision*************44F7152601021
301highlandri******************44F7740731015
302siouxfalls******************44F8918632527
303alliedb*************44F7639601035
304virgini************44F7136653011
305cookrem***********43F6656581017
306digior*********43F8425551047
307normandy**************43F8431651813
308liveoa**********43F6746731012
309dehaanr*************43F575968105
310arrowcon*************43F664938067
311dconren************43F940901816
312carolina**************43F744363187
313iconcons**************43F890601076
314brighth************43F749881833
315pacific*************43F5927852519
316yankeer************42F6652581015
317buildwit**************42F7626501054
318andrewmart******************42F7221431076
319dalcohome**************42F7925601042
320lvrem********42F940752622
321foxremo************42F6444601817
322nyk*****42F8918551043
323rebuilder****************42F7421601053
324springshom****************41F6234651037
325hawaiiho*************41F6838501041
326yukonconst******************41F602653867
327copperc*************41F258323071
328bld*****41F804738824
329irwinbroth*****************40F574525082
330theremo************40F6428631038
331k-desi*********40F6941551019
332poulinde**************40F6947501019
333nielsonco**************40F6921501059
334knoxhome**************40F8141501010
335togetherd**************40F6929501834
336sweeneyd**************40F840901024
337marshallbuil*********************39F690501090
338alaskapr*************38F7222581027
339dewsonco**************38F4539701020
340akarenbl**************38F595438032
341classicr*************38F5932601028
342vermontcons*******************38F7932501014
343okc-ren************37F425058027
344morrow***********36F690802511
345sweethome**************36F690581060
346golibe*********36F6211601046
347dc-rem***********36F577831029
348construct**************36F700702025
349gilorre************35F5225551035
350ngarem***********35F710651040
351regencyho****************35F712258108
352mainelyr**************35F71045867
353rnrc*******35F676701027
354bluemo**********35F740751022
355handywork***************34F643925043
356stoneyb************33F689501037
357reliab*********32F742581019
358residentia*****************32F444155015
359moorere************32F444240029
360iowahome**************31F540501054
361jcremo***********30F490501056
362homebui***********27F370701816
363super*********25F63040032
364aventyrco**************19F10300060

Frequently Asked Questions

What is the average AISO score for remodeling / renovation websites?

The average AISO score for remodeling / renovation websites is 51 out of 100. This is based on a scan of 364 sites in the construction industry. The score combines five dimensions: SEO (80), readability (39), engagement (70), AEO (19), and WCAG accessibility (51).

How do remodeling / renovation websites perform on accessibility?

The average WCAG score is 51 out of 100. Many remodeling / renovation websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are remodeling / renovation websites ready for AI search engines?

Not yet. The average AEO score is 19 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 15% of remodeling / renovation sites have no schema markup at all.

What is the biggest weakness for remodeling / renovation websites?

The weakest dimension is AEO, with an average score of just 19. This represents the area where remodeling / renovation websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Remodeling / Renovation Website Score?

The average remodeling / renovation website scores 51/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Remodeling / Renovation Website Audit Report - AISO Studio | AISO Studio