A
AISO Studio

Is your roofing website keeping up? Here's what the data shows.

Roofing Website Audit Report

We scanned 372 roofing websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Home Services · Sample size: 372 sites · Scan date: March 14, 2026

Overview

The roofing industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 372 sites is just 52 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for roofing sites is SEO, with an average of 80. The weakest area is AEO, at just 18. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 52, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 41% of roofing websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

52

AISO Score

80

SEO

40

Readability

70

Engagement

18

AEO

54

WCAG

Key Findings

41%

Score Below 50

A significant portion of sites need improvement.

18%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

10%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most roofing websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 372 roofing websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 52 means the typical roofing website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 18 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 18% of sites lack schema markup. 10% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The roofing industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 372 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
1
30-39
32
40-49
119
50-59
144
60-69
75
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
75 (20%)
D
144 (39%)
F
152 (41%)

Dimension Breakdown

Average scores across all 372 roofing websites for each scoring dimension.

SEO
80
Readability
40
Engagement
70
AEO
18
WCAG
54

Full Results

The table below lists all 372 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the roofing space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1joyland***********71B9258755086
2drro******69C89561002583
3robison-c***************69C9764831891
4alvarad************69C8061903090
5fivepoin*************69C9764763377
6hydero*********68C9266753871
7waukesha*************68C9267754559
8hammerhea***************67C100417830100
9nelsoncon***************67C9755851889
10smartro***********67C9457903365
11allover***********67C9443804680
12crs-con************66C9742902585
13kapil*********66C9041953083
14cypress*************66C9250683893
15homeste*************66C100406538100
16assetse*************66C10034803895
17ketchumro****************66C8562752588
18kingdomro****************65C9455782677
19mrro******65C8960754654
20onestop************65C9457882559
21thesuper**************65C8958802577
22builtri************65C9249752596
23donahue*************65C9749805345
24redsro***********64C8963902647
25arizona***********64C8648854064
26iowar*******64C8960634660
27rhoden***********64C8954852667
28arroo********64C9441902680
29diamondr**************64C9246802882
30phoenixroo*****************63C9452852562
31royaltyroofi*********************63C9549753864
32weathert*************63C9430903383
33porte*********63C84428025100
34diversifi****************63C9158852654
35nationa***********63C9246753080
36theroofi*************63C9240831895
37getroo**********63C8963802553
38garciaand**************62C9748735826
39schroed*************62C9255701094
40eliteroof***************62C9457903331
41unitedcon**************62C9737733578
42gasper***********62C8663902640
43rainierro****************62C9749735041
44cjroof*********62C7761831871
45check********62C7766852556
46libertyro****************61C8954681093
47alpharo************61C7449952567
48christianbr********************61C8627855460
49agodsen************61C9253731083
50infinit***********61C6976601095
51coutocon*************61C8746954624
52storyr**********61C8448801881
53csroofi*************61C8652851865
54conner***********61C9748833837
55ottr*******61C7961801866
56varoo********61C8944751890
57hermita*************61C9737755046
58scottro***********60C8956651878
59harrisroo**************60C7460603081
60roofing************60C9238832670
61davisr**********60C7462701880
62mossro*********60C9441751880
63premier************60C91451002540
64mmroof*********60C7750731892
65olympi**********60C9438604080
66associa*************60C8550681890
67agrroofinga******************60C9427952571
68patriot*************60C8462703050
69hudgins***********60C8933685067
70centi********60C8518853895
71ohioroofings********************60C9259752647
72canton***********60C9149851860
73roof-********60C9247701881
74pfeifer***********60C8946852561
75roofr*********60C9447804531
76lefever***********60C9430803080
77ctpo******59D9447805018
78pjfi******59D8732653390
79kokuar**********59D9266651852
80edwards***********59D8955852539
81mars-r**********59D9451801060
82goldengr**************59D9139852657
83millssidi****************59D8739602892
84rapidr**********59D9432752578
85barnett***********59D7254801090
86norman***********59D8445751091
87alphar*********59D8650753844
88holden***********59D9230702690
89convert***********59D8936751890
90elite-*********58D10019753080
91flsr*******58D8944602579
92oahumet*************58D7759681080
93idahoroofi*****************58D8947683352
94deever***********58D8264701850
95walker***********58D8448803344
96schoens***********58D8155802549
97macroofi**************58D8151701090
98rhodeisl**************58D8760632550
99bertro*********58D9246551888
100roofu*******58D8163603547
101washington******************58D8137852863
102alphar**********57D9433901857
103randrro************57D7945801078
104arpm*****57D8458551083
105royalty***********57D9159801038
106whitl*********57D8743781077
107roofo*******57D8647703052
108butle*********57D8952682552
109rockst***********57D8470602638
110intersta*************57D8451851053
111roofingb**************57D9450754021
112johnhenders******************57D8755781847
113allcon***********57D8950852633
114johnsro************57D9157781837
115premiersy****************57D5261851874
116northcre*************57D8250851847
117elitero***********57D7940681894
118securityl****************57D8452801063
119peckroo***********57D9139752067
120limmer***********57D8274701041
121casper*********57D7665603541
122builtbyt*************56D8953701058
123gfed*******56D8458851824
124roof*******56D8746601876
125greatro************56D8256753032
126idahor**********56D8450701069
127mannyseastern************************56D7656733040
128eatonr**********56D8243651090
129bigroo***********56D8654601078
130geroo********56D6948731093
131restorati***************56D9438602570
132fourtw***********56D896090189
133roofin***********56D8053551093
134kaufman***********56D8944803032
135watkinscon****************56D920902596
136montanaroo*****************56D8451552567
137nhroo********56D8949801050
138anyle*******56D8230851090
139ohro*******56D8159651859
140diamondro****************56D7740701886
141greenawa*************56D9229751089
142dollys***********56D7480501060
143pondro*********56D9735601883
144hdroofing-****************55D7948581088
145apolloroo***************55D9208028100
146western*************55D8950683826
147digior*********55D8638882535
148hallroo***********55D8442630100
149farhar**********55D8662731829
150roofyo***********55D7946581880
151rose-r**********55D8445551096
152boston***********55D74466010100
153mallard***********55D9448682535
154jimwood************55D8735751080
155drroo********55D7655781845
156roddro*********55D7954501090
157maggio***********55D8722801094
158gaf****54D9242603047
159hinkle***********54D8234782654
160terrell************54D7950851833
161sawcor**********54D7942631086
162unitedr************54D7951703035
163freedomro**************54D9452781028
164otroo********54D8648801833
165dalesr**********54D7954651854
166scottro*************54D6553581092
167sealti*********54D8744801052
168invro*********54D8150601867
169ralei*********54D8929852645
170usapatri*************54D7738751082
171peakperfo**************54D7650731065
172clyden**********54D8450751840
173kingdom*************54D7766801028
174ledgewo*************53D8434781856
175illinoisro******************53D6032951079
176cornett***********53D8949701833
177mainecoa*************53D8642732638
178smithbuil***************53D7637701870
179betterroofi********************53D8455631051
180superiorro******************53D7770701029
181parroo**********53D6746651090
182earhart***********52D7748601070
183action***********52D7656681050
184collis***********52D8259501062
185roof*******52D9016753063
186interst***********52D87285510100
187sunbel**********52D9707810100
188usmetal***********52D6257732044
189tittleb***********52D9433801835
190a-topcon*************52D7733751862
191martinroo****************52D6136632883
192fortifie**************52D6751581870
193fureyr**********52D77405010100
194weathe*********52D7446751057
195peakroofin****************52D7452801832
196pioneer***********51D8933752533
197skylinero****************51D9422602563
198nexgen*********51D9435901026
199empirer************51D8238501090
200gsroof*********51D8958551830
201bakerr**********51D7144601867
202pickard***********51D8442801038
203advant*********51D7652801030
204tcrf*****51D7433801853
205salemore**************51D7951801027
206donkenne*************51D9222702652
207threemoun***************51D7149803015
208inmanro************51D7655501854
209midark***********50D7923731079
210preferred**************50D7935601076
211bestchoi*************50D890903846
212martinez*************50D7658551046
213usaroofin**************50D7942551070
214homeroofi***************50D9412782649
215penyak***********50D6957581845
2164froo********50D8056602521
217suretop***********50D8445801029
218texasve*************50D8440731044
219twinstatesta********************50D6456551070
220summit***********50D8641801031
221spartan*************49F6938501090
222jrco*******49F8907010100
223jfkro*********49F5759851815
224evans********49F7935701054
225mightyd*************49F7436851044
226totalroofin********************49F944870187
227evergre*************49F7449602038
228allameric****************49F7458681817
229rca*****49F6237851057
230totalro***********49F8627651855
231northla*************49F8926681850
232infinit************49F6949751826
233arizonar*************48F9414753525
234brownr**********48F8127782532
235academ***********48F9431751822
236bestro*********48F8639701032
237danco********48F6945801035
238bauerler*************48F7935651056
239blackh***********48F7451651033
240roofwo**********48F8435701832
241minnesotar******************48F7951601826
242tpcro*********48F7646551054
243burgin***********48F6253651835
244fbcro*********48F8943601828
245unitedr************48F893565054
246centralark****************47F810851081
247northerncal******************47F972782543
248colorad************47F6728601085
249greenida*************47F9220551857
250qualityroo*****************47F5736701070
2514seasons*************47F795801872
252winnir**********47F8417602067
253exeter***********47F8941552521
254sosroo**********47F7929801039
255brazen***********47F920601886
256clcro*********47F9137602519
257vermont***********47F5429681088
258members*************47F6452531056
259stublen***********47F7840701035
260valent***********47F7147701031
261titanro***********47F6743831817
262pioneer***********47F7442501062
263rockcreekr******************47F7938731037
264bamaro*********46F7640601833
265premierro***************46F745738060
266efficien**************46F7246801012
267staydry***********46F870903819
268lafayett*************46F7445651032
269tectaa**********46F7439601050
270alliedr*************46F7645652513
271mnroof*********46F8434701030
272roofin***********46F8417652647
273nicholson**************46F7650501040
274eastmount**************46F6940551848
275runyon***********46F6946652521
276rroof*******46F6449501062
277cedu*****45F894440053
278southerncon********************45F705748047
279calro*********45F5552431067
280olsson***********45F7733801023
281csroo********45F7921701843
282emerald***********45F7641701810
283highlandro****************45F4763432050
284fargor**********45F7145651819
285pa-r*******45F7655501029
286cannon***********45F890701867
287monarch***********44F9131731010
288accentroo***************44F891280337
289fbc-h*********44F7418682539
290rcroofi************44F5737751831
291point********44F8718701038
292njroofi*************44F7421731836
2935starroofin*******************44F940654031
294ironhor*************44F8425601835
295northwe*************44F7617701058
296proedg*********44F7612701064
297rackley***********44F6522581080
298alltopqua***************43F844350251
299iowaroofin****************43F6435601052
300krc*****43F5236832513
301hudcor**********43F910751839
302ebroof*********43F842680108
303dixiero************43F6733551053
304wildwo**********43F840951035
305bismarckro****************43F6956501023
306newman***********43F860832525
307griffithro****************43F4550701036
308miceli***********43F890901822
309sutter**********43F6828583329
310dc-roofing-*******************43F8440551022
311theroofin**************42F764935841
312floridaroo******************42F7235701022
313mainero************42F6436351075
314riverla*************42F761875047
315mckinn*********42F754543050
316danddro***********42F6617731842
317texas********42F710751075
318builtby************42F740651081
319irwp*****42F4745601047
320american*************41F860851824
321arapaho************41F742078257
322morsehome***************41F4747731024
323aaaroof*************41F5737751021
324clarkr**********41F5254581020
325roofing************41F4753351060
326pfister***********41F840851824
327bluesky*************41F7636581812
328alpinero**************41F790501090
329rainpro*************40F5625501067
330revolutio**************40F6926731018
331anchorr*************40F744550159
332deroo*******40F616130046
333roofin*********40F8121651814
334usro******40F6925701025
335commr*******40F6434751010
336orcag********40F5748581020
337quickr**********40F7930601019
338roofve*********40F6512651062
339summitcon***************40F7445451514
340azroo********39F6012531073
341bestro***********39F8125651012
342jimmys***********39F7119681028
343owensc**********38F55202510100
344georgia************38F4932451063
345honr*******38F5435681018
346impri*******38F723550031
347atlasro***********38F5239501038
348irc*****37F74045090
349stateroof**************37F5427551042
350cascoba************37F663145050
351central***********37F6414631832
352alliedcon****************37F6133601014
353fraley***********36F79083108
354coolcalif****************36F5524431053
355bartch***********36F454960020
356rhinoro***********36F7425551011
357chandle*************35F646651036
358a1ro******35F3941631015
359nebraska**************35F3026851813
360revival*************35F653750015
361stormpro*************34F543401080
362ruffro*********34F690581042
363alpharoof****************34F595681038
364wagner***********34F640701033
365western************33F5228551014
366thomas***********33F225233060
367nation*********32F79048041
368coxro*********31F570651030
369willistonr*****************31F420651052
370usmammoth**************31F611140054
371roofingc*************30F514815824
372wtip*****27F49073107

Frequently Asked Questions

What is the average AISO score for roofing websites?

The average AISO score for roofing websites is 52 out of 100. This is based on a scan of 372 sites in the home services industry. The score combines five dimensions: SEO (80), readability (40), engagement (70), AEO (18), and WCAG accessibility (54).

How do roofing websites perform on accessibility?

The average WCAG score is 54 out of 100. Many roofing websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are roofing websites ready for AI search engines?

Not yet. The average AEO score is 18 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 18% of roofing sites have no schema markup at all.

What is the biggest weakness for roofing websites?

The weakest dimension is AEO, with an average score of just 18. This represents the area where roofing websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Roofing Website Score?

The average roofing website scores 52/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Roofing Website Audit Report - AISO Studio | AISO Studio