What is the biggest weakness of security websites?

The biggest weakness for security websites is AEO, with an average score of just 14 out of 100. This means most sites in this vertical have significant room for improvement in this area.

Security Website Audit Report - AISO Studio

Overview

The security industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 243 sites is just 44 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for security sites is SEO, with an average of 73. The weakest area is AEO, at just 14. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 44, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 80% of security websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

AISO Score

SEO

Readability

Engagement

AEO

WCAG

Key Findings

80%

Score Below 50

More than half of sites in this vertical are underperforming.

31%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

15%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most security websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 243 security websites, here's what stands out most. These are the three most important points from the data.

Most sites score poorly overall. An average AISO score of 44 means the typical security website misses more than half of what modern search and AI systems look for.
AEO is the weakest link. At just 14 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
Basic technical issues are widespread. 31% of sites lack schema markup. 15% have no Open Graph tags. These are quick wins that most sites have not addressed.

Bottom line: The security industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 243 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

126

50-59

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

7 (3%)

42 (17%)

194 (80%)

Dimension Breakdown

Average scores across all 243 security websites for each scoring dimension.

SEO

Readability

Engagement

AEO

WCAG

Full Results

The table below lists all 243 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the security space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	reliablese******************	67	C	94	31	90	43	93
2	strongboxse******************	64	C	92	44	90	10	100
3	security*************	62	C	89	28	75	41	94
4	strider************	62	C	89	40	90	51	37
5	dpssecu***********	61	C	87	43	75	18	95
6	americangl****************	61	C	97	30	80	30	79
7	superio************	60	C	97	22	78	30	91
8	sttsec*********	59	D	89	23	85	40	68
9	priceco***********	59	D	95	24	70	30	90
10	guards***********	58	D	87	37	68	30	80
11	eagleeyeinternat***************************	58	D	97	40	85	10	64
12	scprivat*************	58	D	79	57	80	35	33
13	mytenness**************	58	D	92	35	70	10	100
14	ncprotec*************	57	D	86	42	83	33	41
15	alantes***********	57	D	87	18	70	30	100
16	s-ksec*********	56	D	94	35	68	18	77
17	americanse******************	56	D	82	30	80	25	77
18	majestics**************	56	D	82	45	63	10	92
19	fastgua*************	56	D	81	33	80	10	87
20	theguar*************	55	D	82	50	68	10	73
21	tridentse**************	55	D	89	39	63	30	58
22	tpcsec*********	55	D	72	40	70	10	100
23	tsecurit*************	55	D	77	34	90	10	73
24	americancorp********************	55	D	84	25	80	10	90
25	opssecu*************	54	D	80	35	80	18	67
26	secur*********	54	D	97	0	85	30	75
27	dol.******	54	D	55	49	75	18	82
28	jrsinves*************	54	D	82	19	95	25	61
29	twincityse****************	53	D	95	3	90	40	50
30	professionals**********************	53	D	81	32	63	30	67
31	enforce************	53	D	77	16	85	10	100
32	ateams***********	52	D	81	34	65	18	73
33	frontierse****************	52	D	81	20	70	10	100
34	investiga***************	52	D	86	14	85	18	68
35	security*************	52	D	89	24	68	25	61
36	pacsecuri**************	52	D	90	16	60	18	94
37	smpsec*********	52	D	80	48	60	45	19
38	smartsec*************	52	D	89	25	85	10	62
39	bossec*********	51	D	84	17	93	33	33
40	permars***********	51	D	77	33	60	18	75
41	immanue*************	51	D	87	23	55	30	70
42	shield*********	51	D	74	47	78	10	47
43	bsg-******	51	D	89	48	85	10	15
44	ssnw******	50	D	74	32	58	10	91
45	silent*********	50	D	89	53	50	8	47
46	lsbp******	50	D	87	18	78	10	71
47	absolu*********	50	D	79	37	55	18	69
48	narrows***********	50	D	90	26	68	30	37
49	cbisec*********	50	D	82	45	65	25	28
50	fcsse*********	49	F	89	21	70	10	67
51	pikespea*************	49	F	94	24	90	10	30
52	assureds*************	49	F	81	26	60	10	80
53	protect***********	49	F	81	22	70	10	78
54	security**************	49	F	87	19	73	10	67
55	bannersecu****************	49	F	82	27	55	38	50
56	grizzly************	49	F	72	31	55	10	90
57	guardia*************	49	F	72	35	55	18	78
58	ironroc*************	49	F	84	18	80	10	62
59	guardia*************	49	F	76	35	95	10	25
60	blackmount*****************	49	F	86	21	63	10	80
61	pros*******	48	F	89	7	78	33	44
62	securit************	48	F	87	0	70	25	75
63	usher********	48	F	87	18	85	18	36
64	guardians**************	48	F	66	26	68	18	75
65	gojoep*********	48	F	84	30	90	10	24
66	sundown************	48	F	79	45	45	0	82
67	cascadiagl****************	48	F	97	10	80	30	29
68	advanceds**************	48	F	76	40	50	10	75
69	txd*****	48	F	89	20	60	10	75
70	apso******	48	F	64	30	90	10	53
71	forticosec****************	48	F	86	0	83	33	48
72	jacksonho**************	48	F	74	25	58	10	89
73	secur********	47	F	72	22	85	18	45
74	ss-o*****	47	F	74	20	65	10	79
75	psisecur**************	47	F	94	0	83	41	20
76	everons************	47	F	94	15	85	10	34
77	protective****************	47	F	92	16	65	10	61
78	twincitysec*******************	47	F	92	0	85	10	67
79	snowbirds**************	47	F	84	53	45	0	50
80	firstprote*****************	47	F	89	9	68	18	62
81	rockwel*************	47	F	66	25	60	10	88
82	srtea*********	47	F	86	11	70	10	76
83	omaha.ra*************	47	F	62	36	65	8	75
84	knights*************	47	F	87	20	65	10	67
85	phdsecuri**************	47	F	78	32	68	18	42
86	hillstre**************	47	F	64	48	50	18	59
87	cessec*********	47	F	74	24	60	10	82
88	securi**********	46	F	74	8	70	30	64
89	guardians**************	46	F	62	47	50	10	64
90	alphasecu**************	46	F	89	0	85	25	43
91	arrowse*************	46	F	68	37	50	10	71
92	sunstate*************	46	F	79	18	65	10	69
93	foundati**************	46	F	77	26	40	20	82
94	korners***********	46	F	79	19	80	10	50
95	northstar**************	46	F	72	24	50	18	80
96	pisb*******	46	F	62	25	58	10	92
97	smgcorpor***************	45	F	72	24	75	10	50
98	personalpro*******************	45	F	82	6	60	18	77
99	security*************	45	F	89	0	90	18	37
100	godlys***********	45	F	67	18	63	10	80
101	acesecu*************	45	F	65	53	55	10	35
102	advancedse******************	45	F	66	35	70	10	44
103	rssecuri*************	45	F	76	28	50	18	64
104	peacemaker****************	45	F	84	19	70	10	50
105	talo*******	45	F	67	29	68	10	56
106	alertse************	45	F	77	5	65	10	90
107	centra***********	45	F	81	13	65	18	58
108	desertwo**************	45	F	52	28	68	10	83
109	safetyandse******************	45	F	61	34	65	10	62
110	metrose************	45	F	63	22	83	10	54
111	ahtn*****	44	F	77	5	68	10	77
112	qualitysecu*******************	44	F	59	52	43	10	54
113	vpsecuri**************	44	F	76	20	70	10	55
114	oneprotec****************	44	F	76	33	63	0	50
115	pgsecuri**************	44	F	65	24	65	10	64
116	guards**********	44	F	79	23	50	10	68
117	bismarck-m*****************	44	F	65	34	41	10	82
118	okgoo*********	44	F	69	27	75	18	29
119	securit*************	44	F	91	31	53	18	25
120	maxxg********	44	F	61	50	38	0	78
121	igspro***********	44	F	72	13	73	10	68
122	chocolatet******************	44	F	66	45	60	0	50
123	allareasec****************	43	F	79	34	58	18	24
124	advancedprof********************	43	F	69	10	65	10	80
125	firstguar****************	43	F	84	9	60	18	55
126	starkse*************	43	F	91	10	85	18	11
127	metropublicsa**********************	43	F	81	23	68	10	38
128	cktactic**************	43	F	72	0	68	10	86
129	pendleto*************	43	F	71	11	68	10	72
130	twincitysec********************	43	F	52	32	55	10	75
131	charliemi****************	43	F	76	16	45	25	64
132	epicse**********	43	F	62	46	50	10	46
133	advanc*********	43	F	84	10	73	10	50
134	ohiosecur****************	43	F	62	27	50	10	80
135	kresec*********	43	F	77	26	55	10	55
136	usen*******	43	F	81	23	60	10	50
137	members.*************	43	F	59	37	65	10	44
138	ranger*********	42	F	86	0	60	18	58
139	nmsu******	42	F	71	12	60	10	75
140	safet********	42	F	84	23	70	10	26
141	indianasec*****************	42	F	81	0	65	10	73
142	mdsp.m***********	42	F	74	0	90	25	31
143	northstate*****************	42	F	49	41	60	10	50
144	blacksto**************	42	F	87	1	85	18	27
145	executive***************	42	F	66	21	78	10	38
146	npsv*****	42	F	74	7	55	18	70
147	reliances**************	42	F	86	16	73	18	15
148	wexfo*********	41	F	81	3	50	10	78
149	securit************	41	F	76	0	60	18	66
150	granite*************	41	F	54	52	55	10	25
151	cascade*************	41	F	52	21	50	10	86
152	tgon*****	41	F	71	38	55	18	18
153	omeg*****	41	F	82	21	50	10	46
154	securitym***************	41	F	72	27	50	10	50
155	securitru**************	41	F	49	57	25	10	67
156	onguards**************	41	F	61	33	65	10	36
157	phelpss***********	41	F	62	33	50	10	58
158	sealse**********	41	F	66	19	68	18	40
159	clearwate***************	41	F	76	27	73	10	14
160	advpri***********	41	F	74	40	50	10	31
161	globalg***********	41	F	79	0	60	18	64
162	eliteinv**************	41	F	72	18	55	18	50
163	westsec***********	41	F	64	21	50	10	73
164	rileys***********	40	F	74	25	65	18	15
165	amrkse**********	40	F	59	40	48	18	35
166	baysi********	40	F	50	28	50	20	62
167	greenvall****************	40	F	64	28	70	10	29
168	eagleeye**************	40	F	59	36	55	10	41
169	elitesecur****************	40	F	57	27	55	10	58
170	dssmetr*************	40	F	89	3	63	10	46
171	blackhill***************	40	F	61	41	50	18	23
172	roycesecu**************	40	F	63	24	60	10	52
173	capitolsecu*******************	40	F	69	18	53	10	60
174	reyesworldsecu*************************	40	F	94	0	73	10	32
175	starprotec*****************	40	F	79	20	50	10	45
176	calse*********	39	F	69	0	85	25	24
177	mysecur*************	39	F	64	33	65	10	17
178	dksec*********	39	F	89	14	70	10	12
179	ssg***	39	F	69	38	43	18	21
180	statewide**************	39	F	60	0	58	10	86
181	unparalle***************	39	F	69	19	68	18	24
182	odinsga************	39	F	57	31	43	10	59
183	aus****	39	F	87	0	55	10	58
184	mpsisec************	39	F	86	7	75	10	20
185	wyoming************	39	F	94	0	68	10	29
186	akfp*****	38	F	65	17	50	10	59
187	49thstat*************	38	F	59	41	40	0	56
188	advancedprof**********************	38	F	66	5	68	10	54
189	amereco*************	38	F	59	20	75	10	27
190	metrog***********	38	F	71	0	68	20	43
191	arrows***********	38	F	72	0	60	10	62
192	fpisec*********	38	F	61	23	60	10	43
193	eliteprote****************	38	F	69	9	50	10	65
194	libertyprot********************	38	F	71	7	63	10	48
195	censors***********	38	F	46	55	50	10	23
196	bordersta**************	38	F	59	31	40	10	55
197	executivese******************	38	F	71	14	73	10	25
198	invictuss****************	37	F	66	11	58	10	47
199	nearvie*************	37	F	56	15	80	10	25
200	captur**********	37	F	79	2	60	10	44
201	locations***************	36	F	57	19	73	10	24
202	palame*********	36	F	76	0	55	10	53
203	profession****************	36	F	64	28	50	10	25
204	tristatesec******************	36	F	57	0	43	10	90
205	tarian*********	36	F	45	13	75	10	44
206	coloradose******************	35	F	81	19	45	0	36
207	laso*******	35	F	71	0	75	10	28
208	randles************	35	F	69	0	53	10	59
209	homeland-security*******************************	35	F	84	5	48	18	22
210	private-sec******************	35	F	49	13	49	18	58
211	onesecur**************	35	F	76	0	50	0	64
212	stjames************	35	F	52	22	60	10	31
213	revels***********	34	F	47	30	60	10	20
214	pssid*******	33	F	61	0	68	10	35
215	lrsec*********	33	F	42	14	65	10	38
216	newengla**************	33	F	63	0	55	10	50
217	greatlak**************	33	F	63	5	50	10	46
218	nvsecuri**************	33	F	61	20	50	18	16
219	ussecu***********	33	F	72	0	50	10	45
220	securit************	33	F	62	5	40	10	60
221	g-force*************	32	F	57	4	60	10	37
222	esssecurit****************	32	F	49	0	58	10	57
223	waldens***********	32	F	77	0	48	20	17
224	dukecit*************	32	F	49	22	50	10	28
225	commer***********	32	F	69	0	60	10	31
226	securitys***************	32	F	47	0	65	10	50
227	blackk***********	31	F	62	0	38	0	70
228	commands*************	30	F	61	0	50	10	38
229	thewatk************	30	F	39	19	48	10	36
230	vermont************	30	F	59	24	38	0	33
231	deltaf**********	30	F	59	0	68	18	5
232	sas-i********	29	F	62	0	40	10	47
233	mbisecuri**************	29	F	62	3	30	0	63
234	northeas*************	29	F	64	2	45	0	43
235	brooksinv***************	29	F	44	0	50	10	57
236	imperia*************	27	F	41	1	60	10	27
237	rpssecurity********************	27	F	52	0	50	10	33
238	libertyde**************	27	F	49	0	35	18	44
239	illinoi*************	26	F	45	22	35	10	16
240	securitys**************	25	F	35	19	23	0	56
241	weisers***********	24	F	67	9	30	0	17
242	publicov**************	20	F	27	19	33	0	20
243	securitygu******************	14	F	29	13	15	0	15

Frequently Asked Questions

What is the average AISO score for security websites?

The average AISO score for security websites is 44 out of 100. This is based on a scan of 243 sites in the professional services industry. The score combines five dimensions: SEO (73), readability (21), engagement (63), AEO (14), and WCAG accessibility (54).

How do security websites perform on accessibility?

The average WCAG score is 54 out of 100. Many security websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are security websites ready for AI search engines?

Not yet. The average AEO score is 14 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 31% of security sites have no schema markup at all.

What is the biggest weakness for security websites?

The weakest dimension is AEO, with an average score of just 14. This represents the area where security websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO checks meta tags, schema markup, headings, and other signals search engines use to crawl and index pages.
Readability looks at sentence length, word complexity, and plain language. Higher scores mean easier reading.
Engagement counts headings, lists, bold text, images, and other elements that make content easy to scan.
AEO checks if AI engines can find and cite the content. It looks for FAQ sections, direct answers, and structured data.
WCAG tests for color contrast, alt text, ARIA labels, and proper HTML. It follows the W3C accessibility guidelines.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Security Website Score?

The average security website scores 44/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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