Security Companies Protect Buildings. Their Websites Are Wide Open.

Professional Services · 241 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Security Websites

A property manager asks Google AI: "Best commercial security companies near me." Your firm has guarded high-profile clients for years. But your website has no structured data and one paragraph about your services. Across 241 security service sites, the average AISO score is 52/100. SEO averages 90. AEO hits 37.

Engagement scores 47 and readability sits at 42. A total of 39% fall below 50. Security firms rely on reputation and referrals. As AI becomes the new referral engine, websites need to carry their weight.

Schema markup is absent from 31% of security sites. Without it, AI cannot identify your service area, specialties, or credentials.

Why This Matters for Security

Physical security services is defined as the provision of personnel, technology, and systems to protect people, property, and assets from threats. This industry sells trust. A weak website undermines that trust before a prospect ever calls.

AI answer engines are increasingly how property managers and business owners find security providers. When they ask for recommendations, AI looks for service details, coverage areas, and credentials. Most security company websites provide none of this in a format AI can read.

Local Service schema refers to structured data markup that tells search engines a business serves a specific geographic area with specific services. For security companies, this is essential for appearing in local and AI-powered recommendations.

Security firms that rely on referrals alone will lose ground as AI becomes the new referral engine.

Key Findings

39%

Score Below 50

31%

No Schema Markup

15%

No Open Graph Tags

37/100

Avg AI Engine Score

Key Takeaways

•
Referral-dependent businesses must adapt as AI engines become the new word-of-mouth channel.
•
Service descriptions are vague with most sites listing "security services" without specifics.
•
Geographic coverage is unclear making it impossible for AI to match firms to local queries.
•
Credentials and licensing data is missing from websites despite being critical trust signals.
•
Schema markup is rare leaving security firms invisible to AI recommendation systems.
•
Accessibility is neglected with poor contrast and missing navigation labels common.

Common Mistakes in Security Websites

One-page websites — A single page listing all services gives AI nothing specific to cite for any query.
No service area pages — Without location-specific pages, local searches do not surface your firm.
Missing licensing information — State licenses and certifications should be visible and in structured data.
Stock photos instead of real imagery — Generic security guard photos with no alt text add no value.
No case studies or client types — Property managers want to see you serve businesses like theirs.

How to Improve Your Security Website

Create separate pages for each service. Guard services, patrol, alarm monitoring, and access control each need their own page.
Build service area pages. Create pages for each city or region you cover with local details.
Add LocalBusiness and Service schema. Include service types, areas served, hours, licensing, and contact information.
List credentials and certifications. Show state licenses, insurance, and industry certifications on every service page.
Write FAQ sections for each service type. Answer questions about response time, pricing models, contract terms, and insurance requirements.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

102

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

2 (1%)

43 (18%)

102 (42%)

94 (39%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring how well a website performs across SEO, readability, engagement, AEO, and accessibility dimensions.

What is AEO?

AEO refers to Answer Engine Optimization. It is the practice of formatting website content so AI assistants can find, understand, and recommend your services.

Why do security companies need website optimization?

Property managers and business owners increasingly use AI tools to find security providers. Companies without optimized websites miss these AI-driven referrals.

What schema should security companies use?

Use LocalBusiness schema with service area, hours, and contact info. Add Service schema for each offering. Include licensing and certification data.

How do AI engines find security companies?

AI reads service descriptions, geographic coverage, credentials, and review data from structured website content. Vague or missing information means no recommendation.

Should security firms show their service areas on the website?

Yes. Create dedicated pages for each service area with local details. AI engines match service providers to geographic queries.

What accessibility issues affect security websites?

Poor color contrast, missing form labels on quote request forms, and no alt text on team or equipment photos are common issues.

How can security companies improve their online presence?

Write specific service pages, add structured data, create local content, and build FAQ sections that answer common prospect questions.

All 241 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	stride*********.com	78	B	66	100	71	81
2	d**.wa.gov	70	B	52	85	81	67
3	starks**********.com	69	C	48	97	78	62
4	stts*******.com	69	C	70	95	57	57
5	secu******.com	69	C	55	100	77	51
6	dpsse*********.com	68	C	66	90	76	46
7	american**************.com	67	C	63	100	51	60
8	bannerse**************.com	67	C	78	95	45	52
9	cbis*******.com	67	C	38	100	79	64
10	frontier**************.com	66	C	40	97	75	65
11	opssec**********.com	66	C	53	100	62	59
12	scpriv***********.com	66	C	30	91	85	69
13	reliables***************.com	64	C	52	100	60	52
14	cascadia**************.com	64	C	81	100	19	59
15	forticose**************.co	64	C	60	99	51	52
16	wests*********.com	64	C	40	94	95	37
17	s-ks*******.com	63	C	43	94	67	57
18	shie*******.com	63	C	30	94	81	58
19	bsg***.com	63	C	40	99	79	47
20	acesec**********.com	62	C	35	95	83	48
21	abso*******.com	62	C	40	100	67	52
22	majesti************.com	62	C	46	95	76	42
23	tsecur***********.com	62	C	42	99	61	56
24	guardia************.com	61	C	40	96	77	42
25	securi***********.com	61	C	42	100	48	64
26	mysecu**********.com	61	C	58	85	54	51
27	psisecu***********.com	61	C	42	100	58	57
28	strongbox****************.com	61	C	30	100	76	51
29	om***.rangerguard.net	61	C	55	78	65	49
30	blackhi*************.com	61	C	40	83	71	57
31	guardi**********.com	61	C	40	95	65	56
32	americanco******************.com	61	C	48	99	50	56
33	globa*********.com	61	C	23	87	100	47
34	allareas**************.com	60	C	30	100	60	64
35	amrks*******.com	60	C	38	92	70	52
36	twincity**************.com	60	C	55	95	33	64
37	thegua**********.com	60	C	40	100	79	32
38	snowbir************.com	60	C	30	100	84	41
39	epics*******.com	60	C	40	98	79	35
40	guard********.com	60	C	35	92	64	59
41	price*********.com	60	C	55	99	37	57
42	smps*******.com	60	C	25	100	79	49
43	seals*******.com	60	C	52	85	50	60
44	reyesworldsec**********************.com	60	C	38	100	67	48
45	advpr********.com	60	C	30	98	76	51
46	ateam********.net	59	D	40	88	61	56
47	smgcorp*************.com	59	D	48	95	44	57
48	ushe*****.com	59	D	64	97	33	47
49	advance************.com	59	D	40	97	67	43
50	ncprot***********.com	59	D	20	97	74	59
51	aps***.com	59	D	50	95	50	49
52	enforc*********.com	59	D	48	85	47	63
53	fastgu**********.com	59	D	40	98	59	51
54	wyomin*********.com	59	D	30	100	77	42
55	qualitysec****************.com	58	D	35	80	82	42
56	oneprote*************.com	58	D	38	98	57	51
57	immanu**********.net	58	D	55	95	40	49
58	granit**********.com	58	D	38	77	81	43
59	eagleeyeintern*************************.com	58	D	30	94	73	47
60	safetyand****************.com	58	D	38	96	58	52
61	phelp*********.com	58	D	40	93	62	48
62	censo*********.com	58	D	33	85	82	43
63	arrows**********.com	57	D	38	92	72	37
64	superi*********.com	57	D	45	92	37	62
65	twincityse****************.com	57	D	63	100	33	40
66	tpcs*******.com	57	D	30	92	72	45
67	sile*******.net	57	D	20	100	85	40
68	securit***********.us	57	D	40	94	40	64
69	guardi**********.com	57	D	30	100	65	47
70	narro*********.com	57	D	45	100	41	54
71	hillstr***********.com	57	D	28	79	78	52
72	jrsinv***********.com	57	D	56	95	33	52
73	sunsta***********.com	56	D	58	93	29	51
74	nvsecur***********.com	56	D	60	90	50	30
75	tg***.com	56	D	38	70	65	59
76	maxx*****.com	56	D	47	68	82	30
77	mytenne************.com	56	D	30	100	62	45
78	smarts***********.com	56	D	40	95	47	53
79	secu*****.com	55	D	50	80	37	57
80	securi*********.com	55	D	53	85	37	52
81	pikesp***********.org	55	D	38	99	43	51
82	investi*************.com	55	D	49	97	25	57
83	guardia************.com	55	D	40	99	44	50
84	perma*********.com	55	D	40	85	58	47
85	s**.us	55	D	35	77	68	47
86	okgo******.org	55	D	40	80	50	57
87	phdsecu************.com	55	D	35	87	58	52
88	kres*******.com	55	D	52	95	42	40
89	onguard***********.com	55	D	25	95	63	52
90	pro*****.us	54	D	52	100	15	59
91	boss*******.com	54	D	38	97	35	59
92	trident************.com	54	D	20	100	69	42
93	advanceds***************.net	54	D	40	94	55	38
94	rssecu***********.com	54	D	25	98	52	57
95	gojo*******.com	54	D	25	90	56	58
96	knight**********.com	54	D	48	94	36	47
97	onesecu***********.com	54	D	40	94	46	45
98	om***.pro	54	D	40	100	38	48
99	securit************.org	54	D	35	73	84	30
100	ssn***.com	53	D	38	87	56	42
101	cals*******.us	53	D	40	83	47	52
102	assure***********.com	53	D	48	99	38	37
103	americans***************.com	53	D	30	85	50	59
104	indianase**************.com	53	D	48	98	27	47
105	grizzl*********.com	53	D	40	96	49	37
106	blackst***********.com	53	D	48	98	10	64
107	desertw***********.com	53	D	35	90	44	53
108	alant*********.com	53	D	45	92	29	57
109	metros*********.com	53	D	40	80	38	61
110	securit*************.com	53	D	38	65	65	51
111	chocolate***************.com	53	D	28	80	77	39
112	49thst***********.com	52	D	40	82	72	24
113	foundat***********.net	52	D	50	92	38	36
114	securit***********.com	52	D	40	99	35	47
115	firstprot**************.com	52	D	46	99	33	42
116	northst************.com	52	D	38	86	45	47
117	ironro**********.com	52	D	40	95	30	53
118	eagleey***********.com	52	D	40	65	61	45
119	guard*******.com	52	D	38	95	43	42
120	bismarck-**************.com	52	D	25	87	67	42
121	securit*************.com	52	D	30	100	46	45
122	cess*******.com	52	D	40	92	44	41
123	blackmoun**************.com	52	D	40	97	35	48
124	riley********.net	51	D	30	98	39	52
125	safe******.us	51	D	41	77	46	47
126	ss***.com	51	D	40	80	42	51
127	everon*********.com	51	D	30	100	29	57
128	protecti**************.com	51	D	42	98	29	48
129	dkse******.com	51	D	38	99	26	53
130	twincityse*****************.com	51	D	43	80	59	30
131	charliem*************.com	51	D	56	87	25	42
132	centr********.com	51	D	40	98	27	52
133	np***.com	51	D	52	87	35	36
134	mpsise*********.com	51	D	40	97	15	63
135	relianc************.com	51	D	40	88	27	57
136	jackson************.com	51	D	40	89	43	42
137	clearwa*************.com	51	D	26	95	48	47
138	mem****.dcchamber.org	51	D	33	87	47	47
139	rang*******.net	50	D	58	88	10	48
140	secur*******.com	50	D	48	85	20	54
141	fcss*******.us	50	D	30	94	42	47
142	prote*********.net	50	D	40	92	38	40
143	rockwe**********.com	50	D	25	81	46	58
144	northstat**************.com	50	D	38	52	73	41
145	professi**************.com	50	D	30	95	50	37
146	revel********.com	50	D	28	72	52	58
147	stjame*********.com	50	D	30	83	38	58
148	nms***.com	49	F	28	94	36	51
149	colorados***************.com	49	F	40	97	34	37
150	unparal*************.com	49	F	25	100	28	57
151	professiona********************.com	49	F	20	90	58	41
152	pacsecu************.com	49	F	40	100	26	42
153	securi**********.com	49	F	32	89	51	36
154	odinsg*********.com	49	F	30	78	62	35
155	borders************.com	49	F	38	73	54	37
156	a**.com	49	F	48	95	10	51
157	ak***.net	48	F	30	92	39	42
158	personalpr*****************.us	48	F	28	88	32	55
159	srte******.com	48	F	40	99	21	45
160	tal****.com	48	F	30	77	47	47
161	adva*******.com	48	F	40	97	21	47
162	executi*************.com	48	F	38	85	37	43
163	igspr********.com	48	F	40	95	22	47
164	tx**.org	48	F	30	95	32	47
165	vermon*********.com	48	F	40	90	42	30
166	capitolsec****************.com	48	F	38	89	31	45
167	elitein***********.com	48	F	30	80	33	57
168	metropublic********************.com	47	F	30	97	38	35
169	cktacti***********.com	47	F	30	92	39	41
170	korne*********.com	47	F	28	96	31	47
171	greenval*************.com	47	F	25	83	53	38
172	peacemak**************.com	47	F	25	88	33	53
173	pgsecur***********.com	47	F	30	80	45	42
174	dssmet**********.com	47	F	48	100	10	42
175	use****.com	47	F	38	97	34	30
176	ah***.com	46	F	48	93	17	35
177	vpsecur***********.com	46	F	20	98	35	47
178	advancedpr******************.com	46	F	35	85	27	45
179	fpis*******.com	46	F	30	82	37	47
180	securityg***************.com	46	F	53	70	34	31
181	lsb***.com	46	F	30	89	36	40
182	dukeci**********.com	46	F	35	84	39	37
183	roycese************.net	46	F	35	73	37	47
184	cascad**********.com	46	F	35	74	36	47
185	executive****************.com	46	F	28	94	30	45
186	advancedpro*******************.com	45	F	38	88	19	45
187	loca*****.teamsignal.com	45	F	40	80	15	51
188	pala*******.com	45	F	40	99	10	43
189	homeland-secu***********************.ueniweb.com	45	F	30	95	12	57
190	walde*********.com	45	F	45	95	11	40
191	liberty************.com	45	F	40	90	10	49
192	greatla***********.org	45	F	40	94	10	47
193	sundow*********.com	45	F	48	97	10	35
194	private-s****************.com	45	F	35	78	25	52
195	tari*******.com	45	F	40	77	24	46
196	amerec**********.com	44	F	20	90	33	47
197	bays*****.com	44	F	43	65	37	37
198	weise*********.com	44	F	25	80	46	36
199	ohiosecu*************.com	44	F	37	93	10	46
200	alphase************.com	43	F	20	100	10	59
201	firstgua*************.com	43	F	40	95	18	30
202	invictus*************.com	43	F	28	89	14	53
203	lrse******.com	43	F	28	68	44	38
204	md**.maryland.gov	43	F	28	82	10	62
205	elitesec**************.org	43	F	35	79	28	38
206	metro********.com	42	F	25	92	26	40
207	esssecur**************.com	42	F	38	92	10	38
208	g-forc**********.com	42	F	30	90	21	38
209	randle*********.com	42	F	30	100	10	40
210	pendle***********.com	42	F	30	92	21	38
211	nearvi**********.com	41	F	15	70	35	53
212	ussec********.com	41	F	40	95	10	30
213	arrow********.com	40	F	25	85	10	53
214	wexf******.com	40	F	28	90	10	43
215	thewat*********.com	40	F	35	65	22	42
216	securi*********.com	40	F	18	98	10	48
217	eliteprot**************.us	40	F	30	87	18	37
218	com*****.utah.gov	40	F	23	80	10	57
219	pss*****.com	39	F	30	83	10	42
220	publico***********.com	39	F	30	50	39	40
221	pi**.nd.gov	39	F	35	68	10	48
222	tristates****************.com	39	F	35	86	10	37
223	godly********.com	38	F	20	85	10	48
224	illino**********.com	38	F	15	77	34	37
225	newengl***********.com	38	F	40	75	10	35
226	captu*******.com	38	F	20	98	11	38
227	securi*********.com	38	F	25	89	10	40
228	delta*******.com	38	F	15	92	10	52
229	las****.com	37	F	18	87	10	47
230	sas-*****.com	37	F	28	93	10	30
231	alerts*********.com	37	F	20	90	10	40
232	northe***********.com	37	F	23	92	10	37
233	libertypro*****************.com	37	F	20	90	10	42
234	mbisecu************.com	36	F	28	90	10	30
235	comman***********.com	35	F	20	88	10	37
236	statewi************.com	35	F	20	92	10	32
237	securit************.com	34	F	28	53	33	25
238	imperi**********.com	34	F	15	78	10	46
239	black********.com	34	F	15	95	10	30
240	brooksi*************.com	30	F	28	67	10	22
241	rpssecurit*****************.com	29	F	18	77	10	22

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

241 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Security Website Score?

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