What is the biggest weakness of senior care / assisted living websites?

The biggest weakness for senior care / assisted living websites is AEO, with an average score of just 15 out of 100. This means most sites in this vertical have significant room for improvement in this area.

Senior Care / Assisted Living Website Audit Report - AISO Studio

Overview

The senior care / assisted living industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 295 sites is just 44 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for senior care / assisted living sites is SEO, with an average of 69. The weakest area is AEO, at just 15. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 44, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 64% of senior care / assisted living websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

AISO Score

SEO

Readability

Engagement

AEO

WCAG

Key Findings

64%

Score Below 50

More than half of sites in this vertical are underperforming.

44%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

34%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most senior care / assisted living websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 295 senior care / assisted living websites, here's what stands out most. These are the three most important points from the data.

Most sites score poorly overall. An average AISO score of 44 means the typical senior care / assisted living website misses more than half of what modern search and AI systems look for.
AEO is the weakest link. At just 15 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
Basic technical issues are widespread. 44% of sites lack schema markup. 34% have no Open Graph tags. These are quick wins that most sites have not addressed.

Bottom line: The senior care / assisted living industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 295 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

103

50-59

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

1 (0%)

15 (5%)

89 (30%)

190 (64%)

Dimension Breakdown

Average scores across all 295 senior care / assisted living websites for each scoring dimension.

SEO

Readability

Engagement

AEO

WCAG

Full Results

The table below lists all 295 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the senior care / assisted living space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#	Domain	Score	Grade	SEO	Read.	Eng.	AEO	WCAG
1	magnol***********	72	B	90	57	73	51	100
2	leisur*********	68	C	100	38	85	30	100
3	hhs.t********	67	C	84	60	80	28	91
4	grandl*********	65	C	97	41	100	58	22
5	perryco************	65	C	92	50	80	25	90
6	havenh***********	64	C	97	41	90	10	95
7	liveatth**************	63	C	97	43	73	28	85
8	greenwood****************	62	C	89	50	80	26	68
9	cari******	61	C	100	24	90	38	65
10	baltimor*************	61	C	82	37	85	25	91
11	encore-as****************	61	C	81	48	80	30	70
12	assistedli****************	61	C	89	59	75	36	44
13	brook********	60	C	89	45	83	33	52
14	ches******	60	C	67	53	55	35	100
15	scassis*************	60	C	77	32	90	25	91
16	dhs.wi***********	60	C	75	46	80	10	100
17	pap*****	59	D	97	23	78	18	100
18	seniorg***********	59	D	77	35	90	51	41
19	human********	59	D	86	56	90	18	42
20	ltclicens**************	59	D	52	84	60	10	90
21	thepearl**************	59	D	84	42	78	18	83
22	mornin***********	59	D	84	37	85	33	61
23	assiste***********	58	D	91	24	90	18	82
24	quality.he*****************	58	D	67	39	83	35	72
25	primrose**************	58	D	92	39	90	10	64
26	ohiol*********	58	D	77	42	90	10	79
27	gardensq**************	58	D	75	41	65	30	90
28	aplace**********	57	D	89	13	83	51	64
29	aspencreek****************	57	D	84	44	80	18	67
30	atriasen*************	57	D	94	29	60	25	92
31	graceseni***************	57	D	74	57	75	25	50
32	oakso*******	57	D	69	63	65	18	75
33	chelsease**************	57	D	97	0	90	33	84
34	belmont***********	57	D	94	46	85	18	41
35	vitalitys***************	56	D	91	41	70	10	80
36	hollycree**************	56	D	84	18	88	10	100
37	stella***********	56	D	94	25	90	33	43
38	aspenvalle****************	56	D	89	54	68	26	40
39	dphhs*******	56	D	59	49	90	25	62
40	stelizabe***************	56	D	87	42	85	10	59
41	thewillo**************	56	D	84	64	65	20	44
42	azural*********	56	D	84	40	65	10	92
43	arcadia***********	55	D	86	51	73	18	44
44	vantagepoi****************	55	D	81	46	68	25	59
45	defini**********	55	D	89	17	55	33	100
46	health.***********	55	D	75	10	90	30	92
47	gardenhill******************	55	D	74	46	63	18	80
48	columbi************	55	D	86	27	68	33	73
49	heritagepla********************	55	D	89	20	65	26	91
50	sagewo*********	54	D	89	43	70	10	63
51	sunrisese**************	54	D	81	61	58	10	60
52	actsret***********	54	D	77	42	75	35	40
53	kutzsen*************	54	D	64	57	75	10	67
54	summer**********	54	D	89	40	75	10	64
55	theplazaas****************	54	D	86	46	75	10	54
56	bridgepoi**************	54	D	79	40	73	18	64
57	kalisp*********	54	D	77	31	85	10	80
58	vista*********	54	D	82	43	68	10	74
59	npsenio***********	54	D	94	49	75	25	18
60	legendse**************	54	D	84	24	85	18	73
61	villager*************	54	D	81	32	85	33	38
62	forest***********	54	D	77	57	80	10	42
63	harmonyse****************	53	D	79	41	73	10	67
64	asbu******	53	D	84	43	70	30	38
65	lakevie************	53	D	76	37	65	10	87
66	northbridg****************	53	D	84	34	70	18	67
67	carefre***********	53	D	89	34	65	10	79
68	benedict*************	53	D	79	61	65	18	35
69	carriagehil*******************	53	D	79	58	60	26	38
70	riverw**********	53	D	89	42	73	18	44
71	saintannre******************	53	D	79	49	78	10	46
72	countrypla******************	53	D	79	27	73	18	79
73	rhf****	53	D	69	52	70	25	45
74	pegasusse**************	52	D	89	0	90	18	84
75	assistedl**************	52	D	79	56	70	10	40
76	ascc*******	52	D	84	39	70	18	50
77	stcharle**************	52	D	78	54	70	10	44
78	epwort**********	52	D	79	42	63	18	64
79	thc*****	52	D	72	36	55	18	90
80	elisonm************	52	D	89	16	65	18	88
81	heritag***********	52	D	70	40	70	10	80
82	health***********	51	D	77	27	60	20	85
83	campbell**************	51	D	71	58	50	10	70
84	alask*********	51	D	76	26	70	10	89
85	avistase**************	51	D	81	52	65	18	37
86	bluegras**************	51	D	77	34	65	10	83
87	continentals********************	51	D	80	26	55	10	100
88	ivykn*******	51	D	79	68	30	0	78
89	marylandacc******************	51	D	84	32	60	10	80
90	bene*******	51	D	69	53	70	18	42
91	acacia***********	51	D	84	55	60	10	41
92	spring***********	51	D	86	38	78	33	16
93	harrisono***************	51	D	89	7	65	25	88
94	senior-livi******************	51	D	82	14	70	10	100
95	watercrest****************	51	D	71	66	60	10	42
96	sequoi***********	50	D	82	28	60	10	86
97	discove*************	50	D	89	17	55	10	100
98	centu********	50	D	81	33	65	18	57
99	tute******	50	D	89	0	75	33	70
100	main*****	50	D	72	17	63	25	91
101	michi*******	50	D	84	33	65	10	65
102	wentworth****************	50	D	64	62	60	18	38
103	winchest*************	50	D	86	43	75	18	26
104	phc*****	50	D	65	40	66	18	71
105	prescom************	50	D	70	32	60	10	90
106	aging*******	49	F	55	29	63	18	100
107	shadyoaksa*****************	49	F	69	52	70	10	43
108	payingfor**************	49	F	82	24	75	34	33
109	kinaol***********	49	F	76	41	80	20	25
110	spectrum**************	49	F	89	31	85	18	17
111	beehiv**********	49	F	71	44	83	25	16
112	oakhil***********	49	F	76	44	65	25	35
113	upm*****	49	F	71	34	68	10	73
114	dail.v**********	49	F	60	26	85	10	77
115	marlow*********	48	F	62	47	75	10	47
116	healt********	48	F	67	44	63	10	62
117	brightview****************	48	F	79	33	73	18	41
118	ivyli********	48	F	84	41	60	10	47
119	sral******	48	F	83	21	80	10	57
120	elder*********	48	F	64	41	73	28	29
121	richmondpla******************	48	F	87	24	45	8	93
122	health.************	48	F	79	21	80	17	50
123	healt********	48	F	55	33	56	18	91
124	moassis*************	48	F	75	27	65	10	78
125	thewat**********	48	F	57	60	75	10	30
126	member***********	48	F	77	44	68	10	39
127	westhil*************	48	F	84	30	65	18	47
128	washingto***************	48	F	81	46	63	18	28
129	dignityas****************	48	F	59	43	75	10	57
130	wil*****	48	F	60	41	50	10	91
131	agape*********	48	F	52	51	73	10	57
132	abramsass***************	48	F	71	44	55	18	55
133	valleyvi*************	47	F	71	49	68	10	33
134	pvm****	47	F	81	15	83	18	46
135	windham***********	47	F	71	46	60	10	47
136	villassen***************	47	F	79	26	55	10	81
137	tal*****	47	F	94	11	85	18	33
138	assistedliv******************	47	F	74	32	65	10	58
139	search.a**************	47	F	77	23	48	10	92
140	senior*********	46	F	87	0	68	10	85
141	cahc*****	46	F	84	9	73	10	67
142	fidju*********	46	F	91	15	65	10	60
143	hfs.il**********	46	F	66	26	60	10	82
144	linda*********	46	F	76	41	60	10	43
145	moheal**********	46	F	84	6	75	10	73
146	living**********	46	F	62	32	65	30	46
147	camden**********	46	F	72	32	68	10	52
148	chapelg***********	46	F	81	29	50	0	82
149	washingt**************	46	F	74	15	73	10	73
150	orchardsas****************	46	F	86	48	55	10	26
151	these*********	46	F	71	54	68	10	17
152	stoneybr*************	46	F	37	56	60	10	70
153	rockymou*************	46	F	74	27	65	25	44
154	vhc*****	46	F	77	7	60	10	100
155	alaa*******	45	F	47	31	80	10	64
156	assistedli****************	45	F	92	27	65	30	6
157	dch.ge*********	45	F	64	26	45	10	100
158	bhiseni************	45	F	84	29	55	10	50
159	ldh.******	45	F	62	9	75	10	90
160	pipers*********	45	F	84	28	68	18	26
161	aacou*******	45	F	65	4	76	10	92
162	mshc*****	45	F	84	0	60	10	96
163	health***********	45	F	44	66	35	10	72
164	ohc*****	45	F	77	0	65	10	94
165	vhc*****	45	F	86	0	65	10	86
166	ascensi************	45	F	74	40	70	10	27
167	rockymounta********************	44	F	76	31	65	10	41
168	americ***********	44	F	74	27	65	18	38
169	khc*****	44	F	84	0	70	10	76
170	scarboro**************	44	F	76	35	60	10	39
171	maineh*********	44	F	75	11	50	10	92
172	mas*****	44	F	64	35	55	10	61
173	nvhc*****	44	F	89	0	68	18	59
174	nmhc*****	44	F	62	34	75	10	43
175	coteriese**************	44	F	79	29	55	10	55
176	event*******	44	F	79	26	60	10	52
177	aging*********	44	F	62	27	73	10	57
178	eleganc************	44	F	77	0	78	18	65
179	doh.******	44	F	72	0	70	10	90
180	brookfie*************	43	F	67	53	35	15	42
181	healthandw****************	43	F	47	24	65	10	82
182	whereyoul**************	43	F	79	24	55	10	53
183	michiganhou******************	43	F	61	40	68	10	35
184	caroli***********	43	F	79	19	70	33	13
185	healt********	43	F	40	44	43	10	86
186	lcc*****	43	F	74	26	60	10	50
187	miaseni************	43	F	54	37	61	10	55
188	coloradoas****************	42	F	79	0	70	10	71
189	stfranc************	42	F	57	27	50	10	80
190	card*****	42	F	84	1	78	33	15
191	cedarbrook****************	42	F	74	11	73	10	55
192	mass-*******	42	F	64	47	53	10	33
193	ilco******	42	F	69	45	60	10	20
194	dchc*****	42	F	54	38	33	10	87
195	health***********	41	F	84	0	65	48	12
196	medica*********	41	F	83	17	70	17	20
197	maplel**********	41	F	79	23	70	10	23
198	odh.o*******	41	F	59	23	65	10	53
199	valley***********	41	F	64	31	60	10	42
200	qid.w*******	41	F	60	31	38	0	93
201	whc*****	41	F	84	0	65	10	60
202	arca*******	40	F	52	52	40	0	60
203	onekal*********	40	F	59	27	50	10	60
204	thecedar*************	40	F	63	18	68	10	49
205	aberdeens***************	40	F	76	23	50	25	24
206	abbington****************	40	F	91	0	85	10	16
207	magu*******	40	F	52	22	60	10	64
208	valleyv************	40	F	71	45	50	10	14
209	crestv*********	39	F	72	42	20	0	64
210	woodlan***********	39	F	69	22	40	0	75
211	monar********	39	F	54	46	60	10	18
212	ndlt******	39	F	81	0	90	18	6
213	somers***********	39	F	81	0	70	25	24
214	valai*******	39	F	42	43	75	10	17
215	extendic*************	38	F	59	18	68	10	39
216	ghca*****	38	F	57	23	58	10	50
217	sceniclivi*****************	38	F	52	24	60	10	53
218	oceanv*********	38	F	74	0	68	18	40
219	welchsen*************	38	F	79	0	70	10	43
220	oklah*******	38	F	45	38	40	10	65
221	morgano***********	38	F	59	40	50	10	27
222	cohc*****	37	F	66	27	50	10	32
223	dhhs*******	37	F	55	0	60	10	79
224	alf.h*********	37	F	60	0	60	10	71
225	hhs.******	37	F	65	0	68	10	57
226	getca********	37	F	50	5	35	18	100
227	lnh*****	36	F	59	20	28	10	75
228	ourpa*********	36	F	64	12	45	8	67
229	arheal**********	35	F	71	11	43	0	64
230	caassis*************	35	F	47	29	68	10	18
231	carefor***********	35	F	55	0	50	18	68
232	profiles**************	35	F	62	0	70	10	42
233	careu*******	35	F	55	0	50	18	68
234	theeme**********	34	F	66	23	40	10	32
235	dhal******	34	F	69	17	55	10	17
236	iowahea***********	34	F	84	0	63	10	20
237	assisted**************	34	F	56	29	25	10	60
238	info.n*********	34	F	50	0	43	10	88
239	careal*********	33	F	55	0	50	10	68
240	carear*********	33	F	55	0	50	10	68
241	oakmontse**************	33	F	89	0	60	10	9
242	meadow*********	33	F	76	3	55	10	24
243	silverbi*************	33	F	74	17	40	0	41
244	midwest***********	33	F	71	2	53	18	30
245	miassis*************	33	F	34	25	50	10	50
246	assisted**************	32	F	74	0	50	10	37
247	kenilwo*************	32	F	47	23	50	10	29
248	ohc*****	31	F	64	0	75	10	9
249	in.***	30	F	57	0	38	0	71
250	valleyse**************	30	F	66	0	60	10	20
251	aspe.*******	29	F	15	68	15	15	20
252	mn.***	29	F	12	72	15	0	40
253	careke**********	28	F	35	25	60	10	3
254	ccwa.d*********	28	F	67	6	48	0	26
255	eno*****	27	F	15	61	15	15	20
256	montanahealt********************	26	F	45	0	48	0	50
257	carenort*************	25	F	40	0	75	10	3
258	caret********	25	F	40	0	65	18	4
259	explore.ati********************	24	F	45	24	35	8	5
260	carear**********	24	F	40	0	65	10	4
261	careforc*************	24	F	40	0	65	10	4
262	careco**********	24	F	42	0	65	10	4
263	carecon************	24	F	40	0	65	10	4
264	carege*********	24	F	40	0	65	10	4
265	careil**********	24	F	40	0	65	10	4
266	carein*********	24	F	40	0	65	10	4
267	carek*********	24	F	40	0	65	10	4
268	carelo***********	24	F	40	0	65	10	4
269	caremass*************	24	F	40	0	65	10	4
270	caremis************	24	F	40	0	65	10	4
271	caremi**********	24	F	40	0	65	10	4
272	caren*********	24	F	40	0	65	10	4
273	carepen*************	24	F	40	0	65	10	4
274	carewes*************	24	F	42	0	65	10	3
275	ohflac***********	24	F	27	5	25	10	67
276	carei*******	23	F	40	0	65	10	3
277	caremi**********	23	F	40	0	65	10	3
278	caremi***********	23	F	40	0	65	10	3
279	carene**********	23	F	40	0	65	10	3
280	carene***********	23	F	40	0	65	10	3
281	carene***********	23	F	40	0	65	10	3
282	carene*********	23	F	40	0	65	10	3
283	careo*******	23	F	40	0	65	10	3
284	careok**********	23	F	40	0	65	10	3
285	carefo***********	23	F	40	0	65	10	3
286	carete***********	23	F	40	0	65	10	3
287	carevi**********	23	F	40	0	65	10	3
288	carewas***********	23	F	40	0	65	10	3
289	carewi***********	23	F	40	0	65	10	3
290	dhhs*******	22	F	15	41	15	15	20
291	mun*****	21	F	15	37	15	15	20
292	chfs*******	21	F	15	35	15	15	20
293	allian**********	21	F	15	37	15	15	20
294	hsapps**********	13	F	30	0	8	0	33
295	dhs.******	12	F	10	0	0	0	67

Frequently Asked Questions

What is the average AISO score for senior care / assisted living websites?

The average AISO score for senior care / assisted living websites is 44 out of 100. This is based on a scan of 295 sites in the healthcare industry. The score combines five dimensions: SEO (69), readability (27), engagement (64), AEO (15), and WCAG accessibility (52).

How do senior care / assisted living websites perform on accessibility?

The average WCAG score is 52 out of 100. Many senior care / assisted living websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are senior care / assisted living websites ready for AI search engines?

Not yet. The average AEO score is 15 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 44% of senior care / assisted living sites have no schema markup at all.

What is the biggest weakness for senior care / assisted living websites?

The weakest dimension is AEO, with an average score of just 15. This represents the area where senior care / assisted living websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO checks meta tags, schema markup, headings, and other signals search engines use to crawl and index pages.
Readability looks at sentence length, word complexity, and plain language. Higher scores mean easier reading.
Engagement counts headings, lists, bold text, images, and other elements that make content easy to scan.
AEO checks if AI engines can find and cite the content. It looks for FAQ sections, direct answers, and structured data.
WCAG tests for color contrast, alt text, ARIA labels, and proper HTML. It follows the W3C accessibility guidelines.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Senior Care / Assisted Living Website Score?

The average senior care / assisted living website scores 44/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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