A
AISO Studio

Is your social services website keeping up? Here's what the data shows.

Social Services Website Audit Report

We scanned 384 social services websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Nonprofit · Sample size: 384 sites · Scan date: March 14, 2026

Overview

The social services industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 384 sites is just 44 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for social services sites is SEO, with an average of 69. The weakest area is AEO, at just 12. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 44, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 78% of social services websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

44

AISO Score

69

SEO

29

Readability

65

Engagement

12

AEO

50

WCAG

Key Findings

78%

Score Below 50

More than half of sites in this vertical are underperforming.

40%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

18%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most social services websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 384 social services websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 44 means the typical social services website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 12 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 40% of sites lack schema markup. 18% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The social services industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 384 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
6
30-39
92
40-49
202
50-59
78
60-69
6
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
6 (2%)
D
78 (20%)
F
300 (78%)

Dimension Breakdown

Average scores across all 384 social services websites for each scoring dimension.

SEO
69
Readability
29
Engagement
65
AEO
12
WCAG
50

Full Results

The table below lists all 384 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the social services space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1better***********65C9256753868
2nonpro*********64C9744752590
3ccid*******61C8250653382
4neighborh**************61C8452851870
5southbr*************61C77428018100
6riseserv*************60C82428010100
7mas*****59D84307326100
8secc.d***********58D82278318100
9incomp*********58D9432801091
10thevill*************57D7741801877
11gulfsh***********56D69605010100
12thear*******56D6743801092
13mass*******56D6961582567
14threes*********56D7257751070
15caas******56D81471001038
16catholicc**************56D9143803822
17voas*******55D8639731079
18mdrs*******55D5534803583
19selfh*******55D9433902042
20nsoo******55D8932851859
21united*********55D5753703367
22charit*********55D6955502090
23united*********55D7249952526
24icas-*******54D8688018100
25colorado*************54D7250551882
26colora***********54D8241851844
27mercya**********54D7650751064
28cfne*****54D7446851846
29mercy********54D8162681042
30main*****54D8235681091
31scshe*******54D7646681080
32communit**************54D8733601095
33cente*******54D7651781057
34seu*****54D6749901053
35sevend*********54D8434801858
36lssw******54D8952801036
37wvca*****54D7030881089
38cdhs.c***********53D55486510100
39ccnw******53D6170751040
40dhs.ge*********53D69544510100
41hawaiicommu******************53D6727802875
42ecomm*********53D7719751892
43united*********53D7639781067
44interfaith******************53D7740681082
45sosc*****53D6462751050
46merri********53D6450681873
47volunte*************53D6726801891
48ccsge*********52D8442801042
49cc-m*****52D9452701815
50scthr*******52D7937801851
51dss.******52D6234701888
52united***********52D7938801850
53sash******52D7143651079
54communit*************52D8439851831
55voacol*********51D77335310100
56uwd*****51D8147851819
57thear*********51D8621781071
58shareg***********51D7243581082
59lsio******51D7946601067
60midmain************51D7727731079
61communit**************51D8429701073
62eastvalley******************51D7943801044
63oklah*******51D7538502579
64pa.***51D67356010100
65chss*****51D6766501060
66lsss*****51D6232751090
67capuchincom******************51D8443701836
68united*********51D798752685
69boss******51D7932751067
70lcsd*****50D7447851822
71web.idaho**************50D6737701763
72butl******50D7914751880
73travelersaid*********************50D5441801070
74lssm*****50D7240601075
75impac*********50D7737581080
76centerf************50D6960652521
77central***********50D4749801071
78childre*************50D7940802519
79newfie*********50D7036581092
80rifoo*********50D7462701025
81sdcommuni****************50D8932631062
82crct*****50D7046801046
83cssu*******50D5528801880
84ris*****50D8137731055
85alar*******49F7429852039
86lssno********49F4242751090
87servic***********49F892731092
88business**************49F7631602657
89associa*************49F7733501090
90ccan*****49F8443751027
91kshom*********49F7727631773
92ccma*******49F6737601080
93minnesota**************49F7938801040
94rmhc******49F6254511070
95nmthr********49F8421701073
96chsn*****49F8441651047
97ndc*****49F5231801083
98pan*****49F8235631062
99ccph*******49F6951681835
100cssrap**********49F7442701838
101cfte*******49F7946601050
102nnc*****49F7220701088
103arcticslo***************48F7427602560
104csca*****48F8443701032
105lsss*****48F6953751025
106khs****48F8930901016
107jann******48F4959701842
108cfse*****48F6943801038
109agreed**********48F6030581890
110mydss*******48F6518801083
111catholicc***************48F6745501077
112willistonb*****************48F8417781065
113lssnetw*************48F9245481836
114ohioc*******48F6727681084
115mhao*****48F7936801036
116cscs*****48F6444901025
117dss.******48F706951867
118toget*********48F5943752533
119nvf*****48F7444801031
120wvca*****48F6013851882
121caus*******47F840782862
122childr**********47F8140501850
123cfgreat*************47F5747601858
124nicao-**********47F8125751838
125growyou***********47F7229601075
126nonprof***********47F6522681086
127lifesty***********47F7129651067
128ccsn*****47F7647652514
129cc-n*****47F7451551043
130lsmn*****47F8448651024
131plan******47F6934851829
132catholicc**************47F8442751015
133web.rale**************47F5948651057
134careo*********47F792890269
135carolin***********47F6736801833
136cfm*****47F790932647
137vermo********47F8929551058
138members.*************47F7149601044
139lssal********46F8427701046
140svc*****46F8131551058
141benefit*************46F7634501858
142nonprof*************46F7213782653
143cap4a*********46F6918631088
144eica*****46F5737802532
145cca*****46F8412651075
146mnaon********46F6625551089
147allia*********46F826851062
148business.****************46F6958431045
149volunte************46F5736501091
150helplin***********46F5956601038
151texas********46F6930731052
152swor******46F6929611073
153family-***********46F6640651844
154friend*********46F7643501055
155wyomi*********46F4743751059
156alask*******45F8924751814
157ccsa*****45F79111001030
158ctcommu************45F7649651017
159ngob*******45F820601096
160califor************45F6935401873
161cflc*****45F6453651025
162web.littl****************45F6264651012
163hopeserv**************45F4262501062
164in.***45F700831082
165catholicc**************45F7946651021
166eliot*******45F795801067
167homeun***********45F8436751012
168mspc*****45F7633601047
169samar********45F8423731036
170communit*************45F6637731040
171capn*****45F6928501080
172umt****45F67224310100
173centraln**************45F3952751050
174encapn***********45F4241751064
175opportun**************45F7420701853
176newmexico**************45F7632731035
177catholicch*****************45F8932551042
178capor********45F7024551082
179dhs.******45F5711751092
180cssphil************45F7421601075
181tccne*********45F6433751836
182servev***********45F8418631850
183strongco*************45F6932501864
184gwa*****44F5249751026
185cssal********44F7937631030
186cdss*******44F5736851029
187chc*****44F8222631047
188ctunit*********44F6936651040
189catholicch*****************44F7431801026
190iccsc********44F59343510100
191uwc*****44F4644751047
192kansas.*************44F7142681027
193mpca*****44F5526701071
194provi********44F6625551075
195web.central*******************44F7939681021
196oneva********44F865043040
197columbus**************44F742660070
198comc******44F5733801833
199united**********44F6427801040
200ciwisc*********44F822685182
201catholicc**************44F8438551033
202ruralhe************43F740601092
203catholicc**************43F6943601029
204ccso******43F7426601050
205ccp-******43F7734651819
206helpingh**************43F5960501027
207web.aspire*****************43F6442701022
208info.np***********43F8426602614
209mtnonp*********43F8912601053
210helps*******43F764738053
211uws*****43F6939601035
212nhc*****43F6441501050
213njis*****43F7928601038
214ncdh******43F7221801033
215caow*******43F7124651054
216rifoun**********43F7928501053
217tdhca.*********43F600751091
218ccsu*******43F5246731028
219townofm*************43F6719801045
220caan*****42F7122501067
221affc*****42F890751048
222calnon***********42F6230651050
223neic******42F6631681038
224dcfs.lo***********42F7220781032
225cccma*******42F8712631047
226servic**********42F6917631060
227macso*********42F5935681040
228coopera*************42F6443581820
229livegiv*************42F620802655
230cfn*****42F5724851826
231nhnonp**********42F5724351792
232nhp.us**********42F6022511083
233strongno**************42F87065077
234cssb*****42F5941501053
235neighbo***********42F6640681020
236ncsc******42F7424652519
237oregoncomm*****************42F5706118100
238communityl*****************42F7411651850
239mcaul********42F6249551027
240thear*******42F7428601830
241bhss*****42F7432651026
242common**********42F7125681041
243web.lehigh*****************42F7211651857
244cheste**********42F7217652045
245wahealt*************42F6439331075
246wvnp*****42F760801056
247csno*******42F6718751046
248sjc*****42F793465033
249greatno************41F795581861
250catholicc**************41F6421601057
251hopefl*********41F5435601839
252lsfn******41F5947651015
253cfio******41F7452501010
254cedarr*********41F7434681017
255alliancefo******************41F6430601046
256lhc.******41F750711064
257catholiccha******************41F713950047
258agew*******41F8411701035
259cm.em*******41F6234551044
260cssm*****41F6155451024
261caph*****41F6247551817
262casa******41F743670109
263ccas*******41F5724781043
264communityfounda***************************41F524080189
265tnvoi*******41F6635751014
266montgome*************40F6412751837
267cfnst*********40F662755060
268uwse*******40F5242601036
269cfsar*********40F679801041
270incomm***********40F693166038
271caring***********40F743845044
272sccap*******40F7421801016
273lexing*********40F711748078
274maryland**************40F8430501815
275ccse*****40F4959481025
276dphhs*******40F4915732053
277catholic*************40F8412631824
278jersey*********40F5229681042
279casao*******40F6227781024
280cssn*****40F6225651041
281united*********40F5446601026
282researchgu****************40F476681090
283mentalhea***************40F505751077
284thriv*******40F6739551023
285ccsw*****40F813781033
286spurl********40F7421751812
287azimpac************39F720681057
288delc*****39F740951023
289illinoi*************39F570651087
290support*************39F663245850
291nami******39F6925651027
292careerser***************39F529681069
293arc-ne**********39F4719681850
294nycc*******39F305233086
295nccommuni****************39F7619551042
296fcso*****39F5924751028
297ourcommun****************39F659601062
298tnnonp**********39F5933601035
299thd*****39F570601091
300wisc*****39F7615601043
301aligns***********39F6425631823
302caan*******38F6424601033
303cafc*****38F4235501062
304fbd****38F4449601017
305auw****38F799801013
306thrive-************38F6425501044
307norths*********38F6425601036
308ccso******38F570661863
309lssn*****38F4736681024
310communi************38F6211611060
311pathfi***********38F5618601054
312rrhs*****38F620501088
313casaof**********38F620751845
314thealli***********38F6424581036
315lcsn*****38F5243501032
316ccsgil*********38F4743501040
317web.m*******38F666631850
318prxp*****38F5648431029
319mecf*****38F6922481050
320cspw******37F69040893
321ctch*****37F6414601047
322metrocommu****************37F5928501042
323lasc******37F5923681025
324urbanle***********37F6917451050
325santa********37F74850856
326ground***********37F779701024
327ncnonp**********37F5719651038
328ohio*******37F695632527
329familys************37F6431601013
330members.ut****************37F590681855
331texassoc**************37F860551045
332gachar***********36F691950050
333maine*********36F7110601033
334lfcs******36F7222501030
335web.morr*************36F7112701018
336gkf*****36F6723631017
337pacarepa*************36F5923751011
338uwp****36F7423501812
339unitedw*************36F79075189
340bss.******36F500681071
341ideal*******36F84073189
342friendsof**************36F76655053
343csiyo*******35F4236501040
344uwsm*****35F6919551024
345arcmin**********35F6926431029
346nhfoo*********35F597651043
347app.v*******35F513265026
348uta*****35F620351088
349ozaukeenon****************35F726581037
350fpalban***********35F5615501055
351firef********34F790601029
352members.k***************34F711160189
353lutheransoci**********************34F670651038
354lib.l*********34F5421681016
355dhr.al*********33F470601064
356suppo*******33F549501055
357allian***********33F660431062
358infomon***********33F4928531025
359ricc*****33F610551050
360vnav*****33F643030042
361corners***********33F6418501027
362lighthou*************32F4912501050
363arc*****32F4419551035
364lss*****32F760551025
365mahom*********32F6122501018
366cssm*****32F591348050
367unitedw*************32F670631029
368canh*******32F2724701031
369coca*****32F5710651018
370unitedsoci*****************32F520501067
371hopea*********31F570751015
372vibran***********31F520501055
373rssich*********31F6611551013
374christians*****************31F373840043
375cbbrooklyn*****************31F550551045
376ucfte*******31F354601060
377dhcf*******31F490651042
378naswmo.so***************30F4027501024
379mhan*****29F5212601011
380hhs.i*******28F1556251520
381business**************28F570451038
382wellfl*********27F57060109
383csfn*****27F510351055
384lss-******23F64023039

Frequently Asked Questions

What is the average AISO score for social services websites?

The average AISO score for social services websites is 44 out of 100. This is based on a scan of 384 sites in the nonprofit industry. The score combines five dimensions: SEO (69), readability (29), engagement (65), AEO (12), and WCAG accessibility (50).

How do social services websites perform on accessibility?

The average WCAG score is 50 out of 100. Many social services websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are social services websites ready for AI search engines?

Not yet. The average AEO score is 12 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 40% of social services sites have no schema markup at all.

What is the biggest weakness for social services websites?

The weakest dimension is AEO, with an average score of just 12. This represents the area where social services websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Social Services Website Score?

The average social services website scores 44/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
← Back to all industry reports
Social Services Website Audit Report - AISO Studio | AISO Studio