Social Service Agencies Help the Most Vulnerable. Their Websites Leave Them Hard to Find.

Nonprofit · 387 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Social Services Websites

A case manager asks ChatGPT: "Best emergency housing assistance programs in Phoenix." Your agency runs exactly this program. But your website has a mission statement and a phone number. Across 387 social services sites, the average AISO score is 54/100. SEO averages 85. AEO sits at 40.

Engagement scores 47 and readability reaches 53. A total of 33% fall below 50. Social service agencies serve communities in crisis. Their websites should make it easy to find help fast.

Schema markup is missing from 40% of social service websites. Without structured data about programs, eligibility, and location, AI cannot connect people in need to available services.

Why This Matters for Social Services

Social services is defined as programs and organizations that provide assistance to individuals and families in need, including housing, food, counseling, job training, and crisis support. People searching for these services are often in urgent situations. Website clarity saves time and can save lives.

Case managers, social workers, and people in need increasingly use AI to find available services. AI looks for program descriptions, eligibility requirements, and contact information in structured format. Agencies with clear web content get matched to the right people.

Service eligibility information refers to the criteria that determine who can access a specific social service program, including income limits, geographic requirements, and documentation needed. This data must be on the website in plain language for both AI and human visitors.

Social service websites must be the easiest sites to find and understand because the people who need them cannot afford confusion.

Key Findings

33%

Score Below 50

40%

No Schema Markup

18%

No Open Graph Tags

40/100

Avg AI Engine Score

Key Takeaways

•
Program descriptions are vague lacking eligibility criteria, service areas, and capacity information.
•
Contact information is hard to find on crisis service websites where speed matters most.
•
Schema markup is absent preventing AI from matching services to people in need.
•
Readability is poor with bureaucratic language replacing plain descriptions of available help.
•
Multilingual content is rare despite serving diverse communities with limited English proficiency.
•
Accessibility is critically neglected on sites serving populations with high rates of disability.

Common Mistakes in Social Services Websites

Bureaucratic language — "Comprehensive continuum of care" means nothing to someone in crisis. Say "emergency housing available tonight."
No eligibility information — Income limits, geographic requirements, and needed documents should be on the website.
Phone-only contact — Add online intake forms, chat options, and text-based alternatives for people who cannot make calls.
Missing service area details — State exactly which zip codes, counties, or cities you serve.
No multilingual pages — Translate key program pages into the primary languages spoken in your service area.

How to Improve Your Social Services Website

Write program pages in plain language. State what help is available, who qualifies, and how to access it in simple terms.
Add GovernmentService or NonprofitOrganization schema. Include service types, eligibility, geographic coverage, and contact methods.
Make contact information prominent on every page. Phone, address, hours, and crisis hotline numbers should be visible without scrolling.
Create eligibility guides for each program. Use checklists or simple Q&A formats to help people self-screen.
Add multilingual content for your top languages. Translate program descriptions and eligibility guides into the primary languages of your community.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

141

60-69

108

70-79

80-89

90-99

Grade Distribution

0 (0%)

11 (3%)

108 (28%)

141 (36%)

127 (33%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 website rating measuring performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring web content so AI tools can match people in need with available services.

Why do social service agencies need website optimization?

Case managers and people in crisis use AI to find available services. Agencies with clear program data, eligibility info, and location details get connected to those who need help.

What schema should social service organizations use?

Use GovernmentService or NonprofitOrganization schema with service types, eligibility criteria, and service area. Add ContactPoint schema for crisis lines.

How do AI engines match people to social services?

AI reads program descriptions, eligibility requirements, service areas, and contact information. Vague websites with only mission statements get skipped.

Should social service agencies publish eligibility criteria?

Yes. Clear eligibility information saves time for both applicants and staff. It also helps AI match the right people to the right programs.

What accessibility issues affect social service websites?

Complex intake forms without labels, PDF-only program guides, missing language translations, and low contrast text are common barriers.

How often should social service websites be updated?

Update program availability in real time when possible. Refresh eligibility criteria whenever policies change. Run accessibility audits quarterly.

All 387 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	cc***.org	78	B	71	99	85	64
2	bette********.org	78	B	73	99	87	57
3	se**.delaware.gov	75	B	83	75	89	50
4	unit*******.org	75	B	66	83	90	64
5	nonp*******.org	73	B	70	100	77	52
6	thre*******.org	72	B	48	100	88	61
7	pla***.org	71	B	48	83	100	59
8	rifo******.org	71	B	48	97	90	57
9	catholi************.org	70	B	58	98	81	50
10	so***.org	70	B	58	82	88	56
11	unit*******.org	70	B	58	77	85	64
12	uw**.org	69	C	61	95	78	47
13	cc***.org	69	C	58	100	73	53
14	neighbo************.org	69	C	48	97	82	57
15	ch**.org	68	C	58	99	77	48
16	thea******.org	68	C	30	99	100	56
17	center*********.org	68	C	48	77	93	59
18	cs***.com	68	C	40	92	78	72
19	cen*****.com	68	C	40	94	82	67
20	ch***.org	68	C	52	92	92	43
21	lss***.org	68	C	58	99	83	40
22	ala*****.org	67	C	75	98	40	60
23	ls***.org	67	C	50	100	80	47
24	centr*********.org	67	C	56	80	79	57
25	caa***.org	67	C	50	92	79	55
26	ch***.org	67	C	58	100	73	47
27	okl*****.gov	67	C	40	87	80	70
28	sct*****.org	67	C	48	80	79	67
29	cft****.org	67	C	66	95	78	36
30	catholi************.org	67	C	60	99	73	43
31	commun***********.org	67	C	52	98	73	53
32	cd**.ca.gov	66	C	64	85	67	53
33	child*******.org	66	C	50	97	79	48
34	hawaiicom****************.org	66	C	53	97	52	69
35	unit*******.org	66	C	71	83	61	52
36	voa****.org	66	C	66	88	70	43
37	childr**********.org	66	C	40	99	74	64
38	catholi************.org	66	C	40	94	82	58
39	unite********.org	66	C	60	85	69	56
40	colora***********.org	65	C	47	92	81	49
41	lc***.org	65	C	37	95	80	59
42	hopeser***********.org	65	C	52	75	90	48
43	cci****.org	65	C	46	92	82	49
44	nam***.org	65	C	53	92	75	47
45	ls***.org	65	C	40	99	79	53
46	sel*****.net	65	C	61	100	58	47
47	ccp****.org	65	C	40	95	82	55
48	sdcommun*************.org	65	C	70	100	60	35
49	capuchinc****************.org	65	C	40	91	79	62
50	cs***.org	64	C	42	99	75	52
51	lssn*****.org	64	C	43	87	72	62
52	ecom******.com	64	C	68	92	33	67
53	mas****.org	64	C	35	75	89	64
54	cc***.org	64	C	28	94	79	67
55	nh**.org	64	C	63	83	72	41
56	southb**********.gov	64	C	38	78	76	72
57	lssnet**********.org	64	C	38	98	78	54
58	carol*********.org	64	C	40	95	68	62
59	se**.org	64	C	40	94	82	52
60	united**********.org	64	C	42	83	82	57
61	frie*******.org	64	C	59	83	79	41
62	lssa*****.org	63	C	63	93	56	47
63	ccp***.org	63	C	48	80	61	69
64	catholicc**************.org	63	C	40	99	76	47
65	merc*****.org	63	C	30	97	91	47
66	nicao*******.org	63	C	71	75	43	62
67	rmh***.org	63	C	38	78	90	53
68	cs***.org	63	C	35	85	86	57
69	eastvalle***************.org	63	C	48	99	75	40
70	ohi****.org	63	C	26	83	100	54
71	care******.org	63	C	63	87	51	57
72	char*******.org	63	C	35	87	85	55
73	ri**.org	63	C	30	97	85	53
74	benefi**********.org	62	C	40	92	68	57
75	ctcomm*********.org	62	C	40	84	81	53
76	ccn***.org	62	C	35	89	95	40
77	d**.georgia.gov	62	C	40	87	89	42
78	cfi***.org	62	C	48	83	81	42
79	cf***.org	62	C	40	98	77	46
80	neigh*********.org	62	C	52	97	77	32
81	w**.mmac.org	62	C	23	89	100	48
82	arctics*************.org	61	C	50	92	52	59
83	cd**.colorado.gov	61	C	48	70	80	51
84	cf***.org	61	C	30	80	79	64
85	cfgrea**********.org	61	C	40	85	76	50
86	helping***********.org	61	C	40	87	91	37
87	kan***.tfifamily.org	61	C	42	92	72	47
88	midmai*********.com	61	C	51	97	52	53
89	macs******.org	61	C	40	98	64	53
90	inco*******.org	61	C	48	95	59	53
91	md**.ms.gov	61	C	52	70	62	64
92	commun***********.org	61	C	48	90	66	47
93	onev*****.org	61	C	40	95	82	36
94	cas***.org	61	C	40	100	66	51
95	cas*****.org	61	C	52	70	80	47
96	cr***.org	61	C	38	85	78	53
97	sas***.org	61	C	35	90	79	50
98	pr***.org	61	C	51	79	83	35
99	uws****.org	60	C	40	83	75	50
100	ca***.org	60	C	40	83	63	61
101	mercy*******.org	60	C	40	82	81	45
102	bus*****.cochawaii.org	60	C	43	78	72	55
103	minneso************.org	60	C	48	83	69	47
104	merr*****.org	60	C	30	90	81	50
105	uw**.org	60	C	28	94	73	58
106	encap********.org	60	C	43	75	71	57
107	ca***.org	60	C	40	80	79	47
108	cc***.org	60	C	40	83	81	43
109	nj***.org	60	C	30	99	76	47
110	unit*******.org	60	C	40	87	77	47
111	mh***.org	60	C	48	85	66	47
112	mcau*****.org	60	C	40	85	82	42
113	helpl*********.org	60	C	40	77	86	45
114	cssra*******.com	60	C	38	99	74	42
115	texa*****.org	60	C	48	80	60	57
116	swo***.org	60	C	40	93	69	47
117	ccs****.org	60	C	40	83	80	45
118	commo*******.org	60	C	40	97	61	52
119	nv**.org	60	C	61	75	58	47
120	gw**.org	59	D	35	83	79	47
121	color********.org	59	D	38	95	73	41
122	f**.org	59	D	28	77	84	58
123	hope*******.com	59	D	47	83	64	50
124	ccsg******.org	59	D	38	93	76	40
125	share********.org	59	D	38	85	75	47
126	homeu********.org	59	D	58	79	56	47
127	cooper**********.org	59	D	43	70	74	55
128	interfait***************.org	59	D	40	83	70	52
129	hel*****.org	59	D	38	94	80	36
130	newf*******.gov	59	D	52	75	65	47
131	bus*****.hobbschamber.org	59	D	25	70	92	58
132	p**.gov	59	D	40	90	59	57
133	toge******.org	59	D	30	80	77	59
134	thr*****.org	59	D	40	98	71	37
135	volunt**********.org	59	D	43	78	51	69
136	carin********.org	58	D	48	95	65	32
137	lsi***.org	58	D	38	85	81	37
138	travelersai******************.org	58	D	40	83	69	47
139	ms***.org	58	D	40	97	60	47
140	impa******.com	58	D	40	93	71	38
141	central***********.com	58	D	25	75	87	56
142	scs*****.org	58	D	30	90	79	45
143	pa**.org	58	D	40	80	65	53
144	u**.org	58	D	66	76	40	52
145	tnv*****.org	58	D	40	90	66	47
146	the*****.org	58	D	40	97	52	53
147	seve*******.com	58	D	40	85	59	57
148	strong***********.org	58	D	35	95	61	52
149	ala****.org	57	D	40	77	52	65
150	sv**.org	57	D	55	80	54	42
151	cf***.org	57	D	33	75	82	47
152	ei***.org	57	D	38	85	64	52
153	mp***.org	57	D	48	80	51	57
154	growy*********.org	57	D	47	84	51	53
155	uw***.org	57	D	40	95	66	36
156	ls***.org	57	D	30	93	69	47
157	nmth*****.org	57	D	71	94	24	45
158	newyo*******.org	57	D	40	77	87	30
159	catholi************.org	57	D	32	95	77	38
160	communi***********.com	57	D	40	94	59	45
161	cs***.org	57	D	40	91	70	37
162	ohi*****.org	57	D	40	90	53	53
163	nso***.org	57	D	28	100	57	57
164	catholicc**************.org	57	D	28	94	83	37
165	community**************.org	57	D	50	96	30	62
166	rifou*******.org	57	D	48	98	62	30
167	w**.lehighvalleychamber.org	57	D	39	74	73	47
168	ccs***.org	56	D	42	95	45	52
169	nls****.org	56	D	40	94	56	43
170	fire*****.org	56	D	48	99	45	42
171	catholicc****************.org	56	D	40	90	71	33
172	my***.mo.gov	56	D	60	78	37	52
173	ca***.net	56	D	52	87	50	42
174	jers*******.org	56	D	48	72	56	51
175	ls***.org	56	D	40	78	67	47
176	nd**.net	56	D	47	75	57	50
177	ls***.org	56	D	35	92	59	50
178	famil*********.org	56	D	37	74	75	46
179	ciwi*******.org	56	D	52	85	46	47
180	voac*******.org	55	D	40	84	60	45
181	risese***********.org	55	D	20	99	70	46
182	the*****.org	55	D	38	72	77	40
183	ccm****.org	55	D	35	90	68	38
184	ma***.gov	55	D	28	95	69	40
185	marylan***********.org	55	D	40	91	55	46
186	sama*****.org	55	D	48	100	41	40
187	c**.embdc.org	55	D	25	73	72	58
188	opportu***********.org	55	D	38	92	34	67
189	newmexi************.org	55	D	53	78	52	40
190	communityfound************************.org	55	D	30	80	74	47
191	capo*****.org	55	D	58	87	33	48
192	bh***.org	55	D	40	85	56	47
193	css****.org	55	D	38	83	48	59
194	wyom******.org	55	D	20	80	80	50
195	sj**.org	55	D	40	92	62	38
196	unit*******.org	55	D	71	80	22	48
197	mem****.dcchamber.org	55	D	33	83	67	47
198	catholi************.org	54	D	25	100	77	30
199	calno********.org	54	D	50	68	55	45
200	catholi************.org	54	D	58	83	31	47
201	scc*****.org	54	D	40	88	39	57
202	jan***.org	54	D	35	65	86	35
203	dc**.louisiana.gov	54	D	66	75	38	40
204	suppor**********.org	54	D	35	94	50	47
205	mtno*******.org	54	D	70	97	16	37
206	communi***********.org	54	D	40	97	52	38
207	groun********.org	54	D	48	95	35	48
208	imp*****.org	54	D	66	93	10	51
209	com***.org	54	D	32	85	59	50
210	tccn******.org	54	D	18	85	68	57
211	vn***.org	54	D	25	75	89	35
212	unite*******.org	54	D	52	85	47	40
213	wv***.org	54	D	40	80	56	49
214	lss***.org	53	D	28	96	77	23
215	af***.org	53	D	63	95	10	51
216	csi*****.com	53	D	40	78	65	37
217	k**.org	53	D	28	100	50	47
218	de***.org	53	D	48	83	35	52
219	gulfs********.com	53	D	33	73	92	22
220	metrocom**************.net	53	D	40	86	57	37
221	uw**.org	53	D	35	62	77	45
222	in**.npconnect.org	53	D	33	75	49	64
223	ma**.gov	53	D	23	83	52	65
224	cf**.org	53	D	43	80	45	50
225	tnnon*******.org	53	D	40	83	60	38
226	ccsg*******.org	53	D	47	67	72	30
227	bos***.org	53	D	48	97	25	52
228	ca***.org	52	D	40	97	45	37
229	cssa*****.org	52	D	20	97	65	42
230	alliancef***************.org	52	D	38	89	48	42
231	ksho******.com	52	D	48	65	57	40
232	sant*****.org	52	D	64	91	24	33
233	ncd***.gov	52	D	40	91	29	57
234	ncnon*******.org	52	D	40	80	38	57
235	gk**.org	52	D	52	89	40	35
236	fc***.org	52	D	40	83	46	47
237	d**.sd.gov	52	D	40	67	65	40
238	verm*****.org	52	D	30	99	55	37
239	align********.org	52	D	33	90	38	57
240	califo*********.com	51	D	27	78	64	46
241	associ**********.org	51	D	30	92	59	37
242	maho******.org	51	D	40	95	44	37
243	cc***.org	51	D	20	60	88	42
244	age****.org	51	D	42	95	22	56
245	arcmi*******.org	51	D	43	84	45	42
246	nyc****.nyc	51	D	30	42	87	49
247	cs***.org	51	D	48	83	42	38
248	serve********.org	51	D	33	97	35	52
249	csn****.org	51	D	40	80	32	58
250	cc***.org	50	D	38	83	25	62
251	azimpa*********.org	50	D	48	77	42	40
252	ar**.org	50	D	47	70	46	42
253	cfns******.org	50	D	35	87	48	39
254	ctun*******.org	50	D	25	83	67	38
255	nonpro**********.org	50	D	40	85	27	57
256	gacha********.org	50	D	53	83	38	33
257	christian**************.org	50	D	35	58	73	38
258	mnao*****.org	50	D	33	83	47	48
259	corne*********.org	50	D	20	90	59	43
260	waheal**********.org	50	D	40	68	68	30
261	caa****.org	49	F	48	85	32	40
262	a**.org	49	F	51	85	16	52
263	ls**.org	49	F	30	95	36	47
264	rssi*******.org	49	F	48	92	21	43
265	thrive*********.org	49	F	33	93	35	45
266	h**.iowa.gov	49	F	43	15	92	42
267	ceda*******.org	49	F	38	90	10	68
268	cc**.org	49	F	40	92	28	45
269	lifes*********.org	49	F	35	84	56	32
270	agr***.wayne.edu	49	F	35	65	53	47
271	lfc***.org	49	F	30	100	37	42
272	catholi*************.org	49	F	25	80	70	32
273	urban*********.org	49	F	35	85	39	45
274	cathol***********.com	49	F	30	94	26	57
275	alli******.org	49	F	40	98	26	45
276	n**.uscourts.gov	49	F	40	75	46	42
277	columbu***********.org	49	F	33	87	43	44
278	ncs***.org	49	F	32	80	42	52
279	cao****.org	49	F	35	87	43	40
280	theal*********.org	49	F	25	95	47	42
281	oregoncom**************.org	49	F	28	78	39	60
282	lc***.org	49	F	28	65	75	37
283	nn**.net	49	F	48	80	38	35
284	cau****.com	48	F	43	88	10	60
285	montgo***********.com	48	F	38	73	34	55
286	incom********.org	48	F	35	60	54	48
287	iccs*****.org	48	F	35	80	55	30
288	nei***.org	48	F	20	85	57	42
289	infom*********.org	48	F	43	72	36	45
290	volunt*********.com	48	F	20	80	57	47
291	cf**.org	48	F	48	85	10	55
292	cc***.org	48	F	52	92	10	44
293	ide*****.org	48	F	38	95	10	60
294	ozaukeen**************.org	48	F	40	92	21	48
295	fpalb*********.org	48	F	38	90	29	47
296	spur*****.org	48	F	28	94	38	47
297	greatn*********.org	47	F	30	99	12	59
298	ct***.org	47	F	35	90	29	45
299	servi*******.org	47	F	48	77	27	42
300	eli*****.org	47	F	40	97	12	52
301	williston**************.org	47	F	40	90	28	40
302	a**.vomo.org	47	F	25	67	58	45
303	family*********.org	47	F	18	83	71	27
304	wi***.org	47	F	30	95	28	47
305	servi********.org	46	F	40	97	12	47
306	cfsa******.org	46	F	48	83	19	40
307	but***.edu	46	F	38	80	28	45
308	lexi*******.gov	46	F	32	97	38	28
309	main******.org	46	F	40	82	30	40
310	ccc*****.org	46	F	38	90	22	44
311	nonpr*********.org	46	F	40	75	33	44
312	can****.org	46	F	35	60	49	43
313	arc-n*******.org	46	F	25	65	38	65
314	commun*********.org	46	F	35	90	24	45
315	thevil**********.org	46	F	35	92	30	40
316	cssphi*********.org	46	F	40	83	30	40
317	chest*******.gov	46	F	25	97	29	49
318	friends************.org	46	F	33	99	37	28
319	cap4******.org	45	F	40	73	27	45
320	ccs***.org	45	F	38	91	10	50
321	nas***.socialworkers.org	45	F	40	65	50	30
322	united**********.org	45	F	40	93	10	48
323	nhnon*******.org	45	F	25	78	41	47
324	cca****.org	45	F	30	72	48	37
325	w**.raleighchamber.org	45	F	25	88	36	45
326	d**.ri.gov	45	F	38	70	27	50
327	td***.texas.gov	45	F	48	83	10	45
328	townof**********.org	45	F	38	78	32	40
329	me***.org	45	F	35	82	37	35
330	hope******.org	44	F	40	89	10	47
331	ngo****.org	44	F	48	97	10	30
332	w**.aspirejohnsoncounty.com	44	F	25	89	26	47
333	nort*******.org	44	F	15	89	44	42
334	las***.org	44	F	23	75	41	47
335	prov*****.org	44	F	35	74	43	30
336	lutheransoc*******************.org	44	F	40	93	10	45
337	casao*******.org	44	F	40	77	11	57
338	pacare***********.org	44	F	20	87	42	40
339	ut**.gov	44	F	48	80	10	43
340	l**.law.uw.edu	44	F	25	70	43	48
341	ica*****.gov	43	F	27	95	18	47
342	mem****.kynonprofits.org	43	F	36	80	26	40
343	wv***.org	43	F	18	78	30	59
344	ct***.org	42	F	38	70	20	46
345	dp***.mt.gov	42	F	23	73	23	59
346	mh***.org	42	F	40	77	25	35
347	pathf********.org	42	F	35	86	27	30
348	wv***.org	42	F	35	87	10	46
349	nhfo******.org	41	F	35	83	14	40
350	nccommun*************.org	41	F	32	97	10	37
351	ourcommu*************.org	41	F	38	81	23	30
352	co***.org	41	F	20	80	29	45
353	ruralh*********.org	40	F	35	85	10	40
354	illino**********.org	40	F	35	75	10	47
355	w**.centralmarylandchamber.org	40	F	33	81	10	47
356	w**.morrischamber.org	40	F	28	87	10	46
357	dh**.dc.gov	40	F	38	84	10	38
358	well*******.org	39	F	35	78	10	42
359	u**.edu	39	F	23	68	39	35
360	w**.littlerockchamber.com	38	F	25	81	10	47
361	allia********.org	38	F	35	82	10	35
362	bus*****.opchamber.org	38	F	28	75	20	40
363	cs***.org	38	F	20	92	20	33
364	cbbr******.cityofnewyork.us	38	F	30	80	10	42
365	rr***.org	38	F	40	92	10	22
366	resea*********.uoregon.edu	38	F	21	68	17	57
367	d**.sc.gov	38	F	23	80	10	49
368	texasso***********.org	38	F	30	95	10	30
369	csp***.com	37	F	25	90	10	35
370	sup*****.org	37	F	28	75	18	37
371	i**.gov	37	F	32	76	10	40
372	w**.idahononprofits.org	37	F	26	75	10	47
373	vibra********.org	36	F	35	75	10	30
374	ok***.org	36	F	20	88	10	40
375	menta*******.vermont.gov	36	F	20	83	10	45
376	lighth***********.org	35	F	20	75	20	37
377	l**.la.gov	35	F	15	73	10	53
378	ucf*****.org	35	F	35	60	10	40
379	b**.wv.gov	35	F	25	67	10	47
380	caree*********.smumn.edu	34	F	15	70	16	47
381	strongn***********.org	34	F	25	85	10	26
382	unitedsoc**************.org	34	F	40	68	10	22
383	mem****.utahnonprofits.org	34	F	25	60	10	47
384	d**.alabama.gov	31	F	25	68	10	30
385	cs***.org	31	F	35	64	10	22
386	ri***.org	30	F	15	70	10	37
387	th**.org	30	F	15	65	10	40

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

387 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

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